Title Brand Product/Service Entrant Company Country

A01 (Creation of a New Brand Identity)

DOGA - DESIGN AND ARCHITECTURE NORWAY DOGA - DESIGN AND ARCHITECTURE NORWAY DESIGN AND ARCHITECTURE NORWAY CREUNA OSLO NORWAY

BANDIDO BANDIDO COFFEE CO. BANDIDO COFFEE MAGPIE STUDIO LONDON UNITED KINGDOM

TRASH ISLES PLASTIC OCEANS/LADBIBLE PLASTIC OCEANS/LADBIBLE AMVBBDO LONDON UNITED KINGDOM

PALAU PLEDGE PALAU LEGACY PROJECT PALAU HOST/HAVAS SYDNEY AUSTRALIA

LAFAYETTE ANTICIPATIONS GALERIES LAFAYETTE LAFAYETTE ANTICIPATIONS WOLFF OLINS LONDON UNITED KINGDOM

BRUTE – WINE CRAFTED BY THE ELEMENTS SCHATOH FELDMARKT GMBH & CO. KG BRUTE LANDOR HAMBURG GERMANY

NEXT BRADESCO BANCO NEXT APP R/GA SÃO PAULO BRAZIL

ART DIRECTORS CLUB GERMANY "FEED YOUR ART DIRECTORS CLUB GERMANY ADC FESTIVAL 2018 HEIMAT BERLIN GERMANY
CREATIVITY"

A02 (Rebrand / Refresh of an Existing Brand)

THE LIONESS CREST NIKE NIKE WOMENS WIEDEN+KENNEDY THE NETHERLANDS
AMSTERDAM
DESIGNTHINKERS 2017 RGD DESIGNTHINKERS 2017 RETHINK TORONTO CANADA

HUMANITY & INCLUSION HUMANITY & INCLUSION NON-PROFIT COSSETTE MONTRÉAL CANADA

MTELUS - NEW IDENTITY TELUS COMMUNICATIONS INC. LIVE PERFORMANCE VENUE COSSETTE MONTRÉAL CANADA

DESIGN LANGUAGE BRAUN HOME APPLIANCES AND ELECTRONICS GREY LONDON UNITED KINGDOM

EVERYTHING IS ART MELBOURNE FRINGE FESTIVAL MELBOURNE FRINGE FESTIVAL J. WALTER THOMPSON AUSTRALIA
MELBOURNE
"CELEBRATE DIVERSITY" EUROVISION SONG CONTEST EUROVISION SONG CONTEST EUROVISION SONG CONTEST BANDA AGENCY KIEV UKRAINE
2017
CHOBANI REBRAND CHOBANI CHOBANI CHOBANI NEW YORK USA

THE OLD AND NEW COLLIDE - REINVENTING SHAKESPEARE'S GLOBE THEATRE SUPERUNION LONDON UNITED KINGDOM
SHAKESPEARE'S GLOBE

A03 (Design-driven Effectiveness)

INEQUALITY BALLS ESPNW INSTITUTIONAL AFRICA SÃO PAULO BRAZIL

B01 (Posters)
THE ART OF CUTOUTS OLFA CORPORATION CUTTER DENTSU INC. TOKYO JAPAN

ONE PLUS ONE. MINISTRY OF FOREIGN AFFAIRS OF JAPAN SDGS JAPAN DENTSU INC. TOKYO JAPAN

EATING KABUKI WITH YOUR FINGERS. SHOCHIKU CO. LTD KABUKI: ART & ARTIFACTS EXHIBITION IN KYOTO DENTSU INC. TOKYO JAPAN

WITH STAMP SMALL STAMPS FOR A BIGGER CAUSE. WWF JAPAN WWF JAPAN ASATSU-DK INC. TOKYO JAPAN

LEGOPRESS LEGOLAND FLORIDA RESORT LEGOLAND FLORIDA RESORT VML NEW YORK USA

X GAMES TAKEOVER JACK LINK'S JERKY JACK LINK'S JERLKY CARMICHAEL LYNCH USA
MINNEAPOLIS
DESIGN LANGUAGE BRAUN HOME APPLIANCES AND ELECTRONICS GREY LONDON UNITED KINGDOM

HIDDEN HINDI POSTER CITIBANK CITI MONEY TRANSFER TO INDIA HORIZON FCB DUBAI UNITED ARAB EMIRATES

ART DIRECTORS CLUB GERMANY "FEED YOUR ART DIRECTORS CLUB GERMANY ADC FESTIVAL 2018 HEIMAT BERLIN GERMANY
CREATIVITY"
TICK TOCK LONELY WHALE LONELY WHALE TICK TOCK VML NEW YORK USA

PLEASURE ICON UNILEVER MAGNUM LOLA MULLENLOWE MADRID SPAIN

ONE POSTER FOR PEACE INTERRELIGIOUS COUNCIL IN BOSNIA & PEACE Y&R DUBAI UNITED ARAB EMIRATES
HERZEGOVINA
IBSEN - THE DRAMA OF GOOD TRUMPING EVIL SURNAI THEATRE FESTIVAL OGILVY & MATHER MUMBAI INDIA

31BULLETS THE CHICAGO SUN-TIMES NEWSPAPER OGILVY & MATHER CHICAGO USA

LYRIC OPERA LYRIC OPERA OF CHICAGO LYRIC OPERA OGILVY & MATHER CHICAGO USA

IT'S YOUR WORLD IAG/LEVEL AIRLINE SUPERUNION LONDON UNITED KINGDOM

THE OLD AND NEW COLLIDE - REINVENTING SHAKESPEARE'S GLOBE THEATRE SUPERUNION LONDON UNITED KINGDOM
SHAKESPEARE'S GLOBE

B02 (Promotional Printed Media)

ONLY FOR AESTHETIC EYES GOOD MORNINGS CO., LTD 3RD_PAGE DENTSU INC. TOKYO JAPAN

TICK TOCK LONELY WHALE LONELY WHALE TICK TOCK VML NEW YORK USA

WAR CORRESPONDENTS ON BREAST CANCER SAMSUNG / FECMA SAMSUNG CHEIL WORLDWIDE MADRID SPAIN

RX PRESCRIPTION STICKERS DUBAI HEALTH AUTHORITY PRESCRIPTION LABEL THE CLASSIC PARTNERSHIP UNITED ARAB EMIRATES
ADVERTISING DUBAI
FILLMORE POSTER BOOK THE FILLMORE DETROIT THE FILLMORE DETROIT COMMONWEALTH//MCCANN USA
DETROIT

B03 (Promotional Item Design)

SHITTY PAPER – MADE FROM HATE GOLDEIMER SHITTY PAPER – MADE FROM HATE PHILIPP UND KEUNTJE GERMANY
HAMBURG
SAVE OUR SPECIES LACOSTE LACOSTE BETC PARIS FRANCE

BOX OF GREATNESS FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA

THE BULLETPROOF FLAG BLACK LIVES MATTER CANADA BLACK LIVES MATTER IS AN ACTIVIST GROUP THAT SID LEE TORONTO CANADA
CAMPAIGNS AGAINST SYSTEMIC RACISM AND
VIOLENCE AGAINST BLACK PEOPLE.
BLINK TO SPEAK ASHA EK HOPE FOUNDATION SOCIAL SERVICE TBWA\INDIA MUMBAI INDIA

MISSING POSTER CHILD CHILD FOCUS CHILD FOCUS – BELGIAN CENTER FOR MISSING AND WUNDERMAN ANTWERP BELGIUM
SEXUALLY EXPLOITED CHILDREN
HORNBACH "WERKSTÜCK EDITION 001" HORNBACH AG HORNBACH HEIMAT BERLIN GERMANY

ONE BOOK OF ART INTERRELIGIOUS COUNCIL IN BOSNIA & INTERRELIGIOUS DIALOGUE Y&R DUBAI UNITED ARAB EMIRATES
HERZEGOVINA
PRIDE JERSEY AIG CSR TBWA\HAKUHODO TOKYO JAPAN

TRASH ISLES PLASTIC OCEANS/LADBIBLE PLASTIC OCEANS/LADBIBLE AMVBBDO LONDON UNITED KINGDOM

DEISEL - GO WITH THE FAKE DIESEL DIESEL DIESEL BREGANZE ITALY

INEQUALITY BALLS ESPNW INSTITUTIONAL AFRICA SÃO PAULO BRAZIL

B04 (Publications & Editorial Design )

THE NEWSPAPER DESIGN EDITION SAMSUNG SAMSUNG GALAXY S8 | S8+ JUNG VON MATT/LIMMAT SWITZERLAND
ZÜRICH
100 THINGS TO DO IN BRAZIL BEFORE YOU DIE ESTADÃO NEWSPAPER INSTITUCIONAL FCB BRASIL SÃO PAULO BRAZIL

WAR CORRESPONDENTS ON BREAST CANCER SAMSUNG / FECMA SAMSUNG CHEIL WORLDWIDE MADRID SPAIN

B05 (Books)
SCHOOL OF VISUAL ARTS SENIOR LIBRARY SCHOOL OF VISUAL ARTS BOOK HINTERLAND NEW YORK USA

OFFICINA HUMANA - THE OFFICE AS A LIVING SPACE FOR ASB HESSEN SERVICE GMBH - NIEDERLASSUNG OFFICINA HUMANA CONSULTING COMPANY PROJEKTTRIANGLE DESIGN GERMANY
INNER POTENTIAL RHEINGAU-TAUNUS-WIESBADEN STUDIO STUTTGART
SMALL WAYS TO SHAPE OUR WORLD IGNITING CHANGE N/A TBWA\MELBOURNE AUSTRALIA

ONE BOOK OF ART INTERRELIGIOUS COUNCIL IN BOSNIA & INTERRELIGIOUS DIALOGUE Y&R DUBAI UNITED ARAB EMIRATES
HERZEGOVINA
WAR CORRESPONDENTS ON BREAST CANCER SAMSUNG / FECMA SAMSUNG CHEIL WORLDWIDE MADRID SPAIN

B06 (Data Visualisation)

THE REFUGEE RÉSUMÉ SOCIAL-BEE SOCIAL-BEE JUNG VON MATT HAMBURG GERMANY

DUSTSEE SEOUL METROPOLITAN GOVERNMENT PUBLIC HEALTH AND SAFETY AWARENESS CHEIL WORLDWIDE SEOUL SOUTH KOREA

PROJECT 84 CALM CALM ADAM&EVEDDB LONDON UNITED KINGDOM

INFINITE FUTURES UNIVERSITY OF MELBOURNE EDUCATION AT UNIVERSITY OF MELBOURNE MCCANN MELBOURNE AUSTRALIA

DESTINATION PRIDE PFLAG CANADA PFLAG CANADA FCB/SIX TORONTO CANADA

LONDON SYMPHONY ORCHESTRA 2018/19: NEW LONDON SYMPHONY ORCHESTRA LONDON SYMPHONY ORCHESTRA SUPERUNION LONDON UNITED KINGDOM
LANDSCAPES CONDUCTED BY SIR SIMON RATTLE
HERMETO - MADE OF MUSIC AB INBEV INSTITUTIONAL AFRICA SÃO PAULO BRAZIL

B07 (Brand Collateral)

EMERGENCY COLLECTIBLES KOBE SHIMBUN DISASTER PREVENTION DENTSU INC. TOKYO JAPAN

TRASH ISLES PLASTIC OCEANS/LADBIBLE PLASTIC OCEANS/LADBIBLE AMVBBDO LONDON UNITED KINGDOM

NIKE AUSTRALIAN MARRIAGE EQUALITY SWOOSH VOTE NIKE NIKE WIEDEN+KENNEDY PORTLAND USA

FEAR AND FANTASY FESTIVAL FEAR AND FANTASY ISTANBUL FESTIVAL KINO ISTANBUL TURKEY

THE OLD AND NEW COLLIDE - REINVENTING SHAKESPEARE'S GLOBE THEATRE SUPERUNION LONDON UNITED KINGDOM
SHAKESPEARE'S GLOBE

C01 (Digital Design)

REDEFINING DISTANCE NTT DOCOMO, INC. NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY DENTSU INC. TOKYO JAPAN

WWDC: THE WALKING DEVS APPLE INC. N/A APPLE CUPERTINO USA

APPLE PARK AR EXHIBITION APPLE INC. APPLE PARK APPLE CUPERTINO USA

LYNCHING IN AMERICA: CONFRONTING THE LEGACY OF EQUAL JUSTICE INITIATIVE, WITH SUPPORT FROM N/A GOOGLE BRAND STUDIO SAN USA
RACIAL TERROR GOOGLE FRANCISCO
DUSTSEE SEOUL METROPOLITAN GOVERNMENT PUBLIC HEALTH AND SAFETY AWARENESS CHEIL WORLDWIDE SEOUL SOUTH KOREA

#SHARETHELOVE AIDES NGO TBWA\PARIS FRANCE

UBER SIGN LANGUAGE UBER UBER UBER HQ SAN FRANCISCO USA

EVERT_45 KPN TELECOM N=5 AMSTERDAM THE NETHERLANDS

CHROME EXPERIMENTS: CHROME MUSIC LAB: SONG GOOGLE EXPERIMENTS WITH GOOGLE GOOGLE CREATIVE LAB NEW USA
MAKER YORK
NEXT BRADESCO BANCO NEXT APP R/GA SÃO PAULO BRAZIL

FREE DEMOCRATIC PARTY "DARK DIARIES" FREE DEMOCRATIC PARTY FREE DEMOCRAT PARTY HEIMAT BERLIN GERMANY

DESTINATION PRIDE PFLAG CANADA PFLAG CANADA FCB/SIX TORONTO CANADA

ENDLESS STORIES GETTY IMAGES GETTY IMAGES ALMAPBBDO SÃO PAULO BRAZIL

THE GALLERY OF EMERGING SPECIES HASBRO PLAY-DOH DDB PARIS FRANCE

C02 (Digital Installations & Events)

THE BMO200 FOUNTAIN THE BANK OF MONTREAL THE BANK OF MONTREAL MOSAIC TORONTO CANADA

OBSESSION FOR SMOOTHNESS DOUBLE A DOUBLE A SIX INC. TOKYO JAPAN

CONNECTING SEATS KLM ROYAL DUTCH AIRLINES AIRPLANE DDB & TRIBAL AMSTERDAM THE NETHERLANDS

THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP COMEDY CENTRAL THE DAILY SHOW WITH TREVOR NOAH COMEDY CENTRAL NEW YORK USA
PRESIDENTIAL TWITTER LIBRARY
SHOT REVERSE SHOT HUAWEI HUAWEI BUZZMAN PARIS FRANCE

TOUCHING MASTERPIECES NEURODIGITAL HAPTIC GLOVES GEOMETRY GLOBAL PRAGUE CZECH REPUBLIC

DRAW TO ART GOOGLE GOOGLE ARTS & CULTURE GOOGLE CREATIVE LAB UNITED KINGDOM
LONDON
UNSEEN STARS GE GE BBDO NEW YORK USA

NIKE REACT GAME OF GO NIKE NIKE REACT GAME OF GO MEDIAMONKS AMSTERDAM THE NETHERLANDS
INTEL DRONE LIGHT SHOW AT THE OLYMPICS INTEL INTEL DRONE LIGHT SHOW INTEL CORPORATION SANTA USA
CLARA
THE MUSEUM THAT MADE A NAME FOR ITSELF BY MUSEUM OF CONTEMPORARY ART AUSTRALIA CONTEMPORARY ART GALLERY OGILVY AUSTRALIA SYDNEY AUSTRALIA
CHANGING ITS NAME.
CHATTY SCHOOL BUS HYUNDAI MOTOR GROUP HYUNDAI MOTOR GROUP INNOCEAN WORLDWIDE SEOUL SOUTH KOREA

PLAYSTREET JOHNSON & JOHNSON'S JOHNSON'S BABY BBDO GUERRERO MAKATI CITY THE PHILIPPINES

C03 (UX, UI & Journey Design)

EVERT_45 KPN TELECOM N=5 AMSTERDAM THE NETHERLANDS

DRAW TO ART GOOGLE GOOGLE ARTS & CULTURE GOOGLE CREATIVE LAB UNITED KINGDOM
LONDON
FEMPLEA FUNDACIÓN MUJERES EN IGUALDAD THE FIRST FEMALE LABOR MARKETPLACE THAT WUNDERMAN CATO JOHNSON ARGENTINA
FIGHTS GENDER VIOLENCE BUENOS AIRES
NEXT BRADESCO BANCO NEXT APP R/GA SÃO PAULO BRAZIL

DESTINATION PRIDE PFLAG CANADA PFLAG CANADA FCB/SIX TORONTO CANADA

ARIA BONGIOVI ACOUSTICS BONGIOVI ARIA J. WALTER THOMPSON NEW USA

YORK
THE MOST INTERESTING JOB INTERVIEW THE AUSTRALIAN SECRET INTELLIGENCE SERVICE RECRUITMENT AUSTRALIAN SECRET AUSTRALIA
INTELLIGENCE SERVICE
CANBERRA
ENDLESS STORIES GETTY IMAGES GETTY IMAGES ALMAPBBDO SÃO PAULO BRAZIL

THE GALLERY OF EMERGING SPECIES HASBRO PLAY-DOH DDB PARIS FRANCE

CHATTY SCHOOL BUS HYUNDAI MOTOR GROUP HYUNDAI MOTOR GROUP INNOCEAN WORLDWIDE SEOUL SOUTH KOREA

C04 (Social Engagement)

THE FADING FONT ALZHEIMER'S DISEASE CHINESE ALZHEIMER’S DISEASE AWARENESS COMMUNICATION MCGARRYBOWEN SHANGHAI CHINA

OPEN YOUR EYES TERRE DES FEMMES - MENSCHENRECHTE FÜR DIE TERRE DES FEMMES – WOMEN’S RIGHTS GREY GERMANY DÜSSELDORF GERMANY
FRAU
TRASH ISLES PLASTIC OCEANS/LADBIBLE PLASTIC OCEANS/LADBIBLE AMVBBDO LONDON UNITED KINGDOM

#SHARETHELOVE AIDES NGO TBWA\PARIS FRANCE

41 STEPS GATORADE GATORADE TBWA\CHIAT\DAY LOS ANGELES USA

OBSESSION FOR SMOOTHNESS DOUBLE A DOUBLE A SIX INC. TOKYO JAPAN

SELFIESTIX MARS PEDIGREE COLENSO BBDO AUCKLAND NEW ZEALAND

SAFETY HACKS NHK APP/ NHK NEWS TBWA\HAKUHODO TOKYO JAPAN

TINDER #REPRESENTLOVE TINDER INTERRACIAL COUPLE EMOJI PROJECT TINDER LOS ANGELES USA

INFINITE FUTURES UNIVERSITY OF MELBOURNE EDUCATION AT UNIVERSITY OF MELBOURNE MCCANN MELBOURNE AUSTRALIA

AIR MOVES YOU NIKE NIKE R/GA PORTLAND USA

FREE DEMOCRATIC PARTY "DARK DIARIES" FREE DEMOCRATIC PARTY FREE DEMOCRAT PARTY HEIMAT BERLIN GERMANY

MTV #FCKHIV VIACOM / MTV MTV OGILVY & MATHER SOUTH AFRICA
JOHANNESBURG
THINGS VICELAND VICELAND VICELAND NEW YORK USA

31BULLETS THE CHICAGO SUN-TIMES NEWSPAPER OGILVY & MATHER CHICAGO USA

HERMETO - MADE OF MUSIC AB INBEV INSTITUTIONAL AFRICA SÃO PAULO BRAZIL

D01 (Retail Environment & Experience Design)

TODAY AT APPLE APPLE INC. APPLE RETAIL STORES APPLE CUPERTINO USA

D02 (Point of Sale, Consumer Touchpoints & In-

store Collateral)
TOKYO PEN PIXEL MUJI, TOKYO METROPOLITAN GOVERNMENT MUJI PENS R/GA TOKYO JAPAN

THE FLIP MCDONALD'S MCDONALD'S WE ARE UNLIMITED CHICAGO USA

D03 (Spatial & Sculptural Installation and

Experience)
THE AMBER CUBE DAIMLER AG MERCEDES-BENZ MERCEDES-BENZ G-CLASS ANTONI BERLIN GERMANY

SHOT REVERSE SHOT HUAWEI HUAWEI BUZZMAN PARIS FRANCE

TERREX - MADE FOR ANY TERRAIN ADIDAS ADIDAS TERREX LINE TBWA\SHANGHAI CHINA

THE FLIP MCDONALD'S MCDONALD'S WE ARE UNLIMITED CHICAGO USA

GAME OF THRONES "TAPESTRY" TOURISM IRELAND TOURISM IRELAND TOURISM IRELAND COLERAINE UNITED KINGDOM

DAVID BOWIE IS HERE SPOTIFY SPOTIFY SPOTIFY NEW YORK USA

2018 PYEONG CHANG OLYMPICS HYUNDAI PAVILION HYUNDAI MOTORS COMPANY HYUNDAI PAVILION ASIF KHAN LONDON UNITED KINGDOM

D04 (Live Events)

REDEFINING DISTANCE NTT DOCOMO, INC. NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY DENTSU INC. TOKYO JAPAN

3DIMENSIONAL UNPACKED SAMSUNG ELECTRONICS GALAXY NOTE8 CHEIL WORLDWIDE SEOUL SOUTH KOREA

THE HUMAN SERENGETI PRIME TV PLANET EARTH II LAUNCH FCB NEW ZEALAND AUCKLAND NEW ZEALAND

NIKE REACT GAME OF GO NIKE NIKE REACT GAME OF GO MEDIAMONKS AMSTERDAM THE NETHERLANDS

INTEL DRONE LIGHT SHOW AT THE OLYMPICS INTEL INTEL DRONE LIGHT SHOW INTEL CORPORATION SANTA USA
CLARA

D05 (Non-commercial Exhibitions & Experiences)

DEAD WHALE GREENPEACE PHILIPPINES GREENPEACE DENTSU JAYME SYFU MAKATI THE PHILIPPINES
CITY
PROJECT 84 CALM CALM ADAM&EVEDDB LONDON UNITED KINGDOM
TOUCHING MASTERPIECES NEURODIGITAL HAPTIC GLOVES GEOMETRY GLOBAL PRAGUE CZECH REPUBLIC

SANDCASTLE CEMETERY QIMR MELANOMA AWARENESS QIMR BRISBANE AUSTRALIA

DEFORESTED BONES UNIVERSIDAD NACIONAL DE COLOMBIA INSTITUCIONAL HAVAS COLOMBIA MEDELLIN COLOMBIA

D06 (Wayfinding & Signage)

THE SHORTCUT BILLBOARDS MINI MINI CONNECTED SERVICEPLAN GERMANY GERMANY
MUNICH

E01 (Food)
MUTTI SPECIAL EDITION FOR FICO EATALY WORLD MUTTI SPA MUTTI SPECIAL EDITION FOR FICO EATALY WORLD AUGE DESIGN FIRENZE ITALY

"SHARE YOUR BUY" SHARE FOODS GMBH SHARE FOODS HEIMAT BERLIN GERMANY

RONALD MCDONALD HOUSE MCHAPPY DAY PACKS RONALD MCDONALD HOUSE CHARITIES RONALD MCDONALD HOUSE CHAIRTY DDB SYDNEY AUSTRALIA

E02 (Drinks)
VODKA RING CAMPARI SKYY VODKA ELEVEN SYDNEY AUSTRALIA

LE BECK'S: THE LEGENDARY BEER CAN BECK'S BECK'S PILS SERVICEPLAN GERMANY GERMANY
MUNICH

E06 (Sustainable Packaging)

UNFORGETTABLE BAG TESCO TESCO GREY MALAYSIA KUALA MALAYSIA
LUMPUR

E07 (Special Editions & Promotional Packaging)

SAVE OUR SPECIES LACOSTE LACOSTE BETC PARIS FRANCE

MUTTI SPECIAL EDITION FOR FICO EATALY WORLD MUTTI SPA MUTTI SPECIAL EDITION FOR FICO EATALY WORLD AUGE DESIGN FIRENZE ITALY

THE FLIP MCDONALD'S MCDONALD'S WE ARE UNLIMITED CHICAGO USA

THIS COKE IS A FANTA COCA-COLA COCA-COLA DAVID THE AGENCY SÃO PAULO BRAZIL

LE BECK'S: THE LEGENDARY BEER CAN BECK'S BECK'S PILS SERVICEPLAN GERMANY GERMANY
MUNICH
THE ARCHAEOLOGIST EHINGER KRAFTRAD THE ARCHAEOLOGIST DRY GIN SERVICEPLAN GERMANY GERMANY
MUNICH