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A Comprehensive Cost-Volume-Profit Analysis under Uncertainty

Author(s): Zvi Adar, Amir Barnea, Baruch Lev


Source: The Accounting Review, Vol. 52, No. 1 (Jan., 1977), pp. 137-149
Published by: American Accounting Association
Stable URL: http://www.jstor.org/stable/246037
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THE ACCOUNTING REVIEW
Vol. LII, No. I
January 1977

A ComprehensiveCost-Volume-Profi
Analysis Under Uncertainty

Zvi Adar, Amir Barnea and Baruch Lev


ABSTRACT: This study presents a comprehensive approach to cost-volume-profit anal-
ysis under uncertainty. It combines the probability characteristics of the environmental
variables with the risk preferences of decision makers. The approach is based on recently
suggested economic models of the firm's optimal output decision under uncertainty,
which were modified here within the mean-standard deviation framework to provide for a
cost-volume-utility analysis allowing management to: (1) determine optimal output, (2)
consider the desirability of alternative plans involving changes in fixed and variable costs,
expected price and uncertainty of price and technology changes and (3) determine the
economic consequences of fixed cost variances.

C OST-volume-profit (CVP) analysis distributions, risk measures, such as the


is concerned with the optimal level probability of failing to achieve a speci-
and mix of output to be produced fied profit level, were derived from prob-
with available resources, namely, the ability and tolerance intervals.
firm's short-run output decision. Various From a decision theory perspective,
cost accounting models have been de- the CVP models can be viewed as differ-
veloped within this broad decision frame- ent simplification levels of the firm's
work, such as breakeven analysis, trans- short-run output decision. Certainty
fer pricing systems and mathematical models probably represent the extreme
programming methods for choosing op- level of simplification, since they assume
timal sales mix and the optimal extent of that future values of the decision-relevant
processing joint products. Initially all variables are perfectly predictable. Avail-
CVP models were deterministic, as- able CVP models which incorporate un-
suming demand and cost structures to certainty simplify the decision process by
be known with certainty. However, fol- ignoring the decision makers' attitudes
lowing the significant developments dur- toward risk, or equivalenty, assuming
ing the last two decades in the area of risk neutrality. Obviously, given cost
economic decision making under un- considerations, any realistic decision
certainty, attempts have been made to
relax the certainty assumption of CVP
models. These attempts [Hilliard and The comments of David Solomons, members of the
accounting workshop at the Wharton School, Univer-
Leitch, 1975; Jaedicke and Robichek, sity of Pennsylvania and those of referees are acknowl-
1964; Morrison and Kaczka, 1969] took edged gratefully.
the form of treating various variables,
such as volume of sales, product prices ZviAcar, Amir Barnea and Baruch Lev
and cost, as random. Assuming these are members of the Faculty of Manage-
variables were subject to well-defined ment at Tel-Aviv University.
137
138 The Accounting Review, January 1977

model must be simplified to some extent. 1 p E@)


= + U = p + a. (2)
The decision makers' problem is to de-
The density function of a, f(i7), is known,
termine the optimal level of simplifica-
tion. However, determination of the with E(a)= 0 and Var(a)=c.
optimal simplification, or equivalently, Since price is random, so are the firm's
profits ;4 therefore,the generally accepted
evaluation of the different payoffs and
firm objective of profit maximization is
consequences of alternative simplified
no longer valid under uncertainty, as the
models, requires the construction of
complete models. This is the main pur- maximization of a random variable is
pose of the current study: to present a meaningless. Following the mainstream
of economic research under uncertainty
comprehensive CVP analysis under un-
[e.g., Dhrymes, 1964; Leland, 1972; Lint-
certainty by combining the probability
ner, 1970;Sandmo,1971], we assume that
characteristics of the environmental vari-
the firm's decision makers possess a Von
ables with the risk preferences of decision
Neumann-Morgenstern utility of profit
makers. Given the comprehensive model,
function, U = U(ft), with U'(fi)> O (non-
an improved evaluation of model simpli-
satiation), U"(fi)<O (risk aversion) and
fication is made possible.
determine optimal output by maximiz-
Combining uncertainty with risk pref-
ing the mathematical expectation of the
ence function also provides new interest-
utility of profits, E{ U(if)} .5
ing insights, such as the effect of fixed
cost changes on optimal short-run out-
put.2 As is well known, the basic premise 1 See [Demski, 1972, chs. 2-3, and Feltham, 1972, ch.
of conventional CVP models (a premise 5] for a comprehensive discussion of complete and
which is, of course, derived from eco- simplified decision models.
2 Fixed costs are, by definition, invariate with respect
nomic optimization concepts under cer- to output changes within a relevant range, however, they
tainty) is the irrelevance of fixed costs in may vary across states of nature. Thus, for example, in
determining optimal output, since they a depression property taxes might be lowered (or in-
vestment incentives increased) as a result of fiscal policy.
do not affect marginal cost and revenues.3 This point often is overlooked in the literature on CVP
As will be shown below, under uncer- analysis, which generally treats fixed resources and
tainty and risk aversion, fixed cost fixed costs as synonyms. In the short run, some resources
(e.g.. plant) are fixed, yet the cost associated with these
changes affect the firm's short-run out- resources generally will vary across states of nature.
put decision. This and other insights can Hence, we see the significance of the fixed-cost effect
be furthered by examining the following on the short-run output decision.
3 The well-known concept of contribution margin"
decision model. (i.e., the difference between price and variable costs)
and the decision rules derived from it are based on this
THE DECISION MODEL premise. For example, a customer's order should be ac-
cepted if its contribution margin is positive.
Assume a single product, price-taker 4 Recall that the firm produces a single product, hence
firm whose profit function is: it cannot insure" itself completely against the risk of
unexpected variations in product prices (represented by
ft = ( - c)x -k.(1 vu). A multiproduct firm can eliminate (diversify) part
or all of the risk associated with random prices, depend-
The firm thus produces the quantity x ing on the correlations among price changes of different
at a fixed cost k, and variable cost C(x) products. We also assume that there are no insurance
markets for these purposes.
which, for simplicity, is assumed to equal ' Obviously the performance evaluation of decision
cx, i.e., constant marginal costs. The only makers should be a function of both expected profit and
random element in the system is assumed risk. This is analogous to the two-parameter evaluation
of portfolio performance e.g., Fama, [1972], except that
to be the selling price f, which is non- in our case the "price" of risk is derived from decision
negative and satisfies makers' utility function.
Adar, Barnea and Lev 139

The comparative statics of this maxi- first- and second-order conditions:


mization problem recently was derived by G +?biO>b G, (8)
Sandmo [1971] and Leland [1972]. How-
ever, this general derivation does not lend
itself to the compact and simple frame- 7T- ba + k = 0
work which is a major advantage of CVP G1 1 G12 b
models (e.g., the general model cannot be
presented graphically, and it does not D= G21 G22 -1 >0 (9)

provide a compact risk measure). Accord- b -1


where
ingly, we adopt the Tobin-Markowitz-
Lintner "mean standard deviation" G, = G'a, = 8G( )/8a,;
framework6 and assume that decision
G2 = G' = 8G( )/08;
makers rank alternative pairs of ex-
pected profit, a, and standard deviation G = G"a, -= 02G( )/Oa0 7-;
of profit, As,according to the utility func- = -= 2G( )/f, etc.
tion
G(a,, 7-); Ga < 0, G'- > 0. (3) The ratio - G1/G2 in (8) is the slope of
the indifference curve of G( ), and b is
The values of ft and ad are obtained the slope of the linear constraint (6).
readily from (1) and (2): Condition (9) implies that the indiffer-
7i = (pc)x -k. (4) ence curves of G( ) are convex.
Figure 1 presents graphically this opti-
as = x a. (5)
mal short-run output decision for the
Thus, both 7i and ad depend on output. firm. In the first quadrant, the optimal
Obviously, given market and technologi- * as*combination is determined at the
cal conditions, not all (7, a.) combina- tangency point between the constraint
tions are feasible to the firm. The set of line originating from k and the indiffer-
feasible (7, a.) combinations open to the ence curve II (i.e., the first-order con-
firm can be derived by substituting (5) dition (8) of b = - G1/G2). Optimal out-
into (4), which yields: put, x*, is determined in the second and
fourth quadrants, using expressions (4)
= ban-k, (6)
and (5). Specifically, the slope of the
r [ c)/],-k downward sloping straight line in the
where second quadrant originating from the
intersection of the axes is au. Hence, by
b = (p- expression (5), the downward perpen-
Consequently, optimal firm behaviour dicular (broken line) from a* intersects
implies maximizing (3) subject to the 6 The motives of this shift from the general to the
constraint (6).7 This maximization prob- mean-standard deviation framework are the same as
those underlying the widespread use of the mean-
lem is equivalent, under certain circum- standard deviation portfolio model.
stances, to the maximization of E[U(fi)] 7 Note the role of the fixed cost, k, in the determination

with respect to output.8 of the feasible set (6).


8 As is well-known from the portfolio literature, this
By setting the Lagrangian equivalence holds when U(Tr)is quadratic, or when all
the moments of flu) depend solely on the mean and
=
LGm(axiizn, )-e div th-ba + k], (7) standard deviation (e.g., when ia,the random element of
price is distributed normally). In other cases, this proce-
and maximizing, we derive the following dure is only an approximation.
140 The Accounting Review, January 1977

FIGURE I
OPTIMAL SHORT-RUN OUTPUT

I II

III

x I (p_- C = (p -
~~~~~~~~hc)lia.I(,
x
a7T~~~~~

1 u I~~~~~~

I~~~~~~~~\ I

I I~~~~~~~~

this line at x*. The slope of the upward contribution margin (p-- c), per unit of
sloping straight line in the fourth quad- standard deviation of price, v.
rant originating from k, is p- c. There-
fore, by expression (4), the horizontal COST-VOLUME-UTILITY ANALYSIS
(broken) line from -* intersects this up-
The model developed in the preceding
ward sloping line at x*.9
section provides for an extension of con-
Optimal production decision thus de- ventional CVP analysis to a cost-volume-
pends on decision makers' risk attitudes utility (CVU) analysis under price uncer-
(the indifference map), as well as on the
fixed cost, k, and the slope of the con-
9 Note that the lower part of the vertical axis measures
straint line, b, which can be interpreted both output, x, and fixed cost, k. This procedure is used
as the price of risk, in term of the expected in graphical models for compact presentation.
Adar, Barnea and Lev 141

FIGURE 2

Two ALTERNATIVE PLANS


7t

0~~~~~~
2~~~~~~~
0k
k~~~~~
''if (

k~~~~

N a~~~~~~~~~~~~~~~~X

tainty. Such a CVU model can be used straint line k'al, with a lower intercept
for an ex-ante examination of conse- and a higher slope than the current line
quences of various alternative plans k'a0. This reflects an increase in fixed
under management control. While CVP cost (due to the increase in market re-
analysis considers the consequences of search) and decrease in v". Given man-
various price-quantity relationships on agement's particular preferences (re-
profit, the scope of CVU analysis is ob- flected by the shape of the indifference
viously broader. For example, suppose curves), it is obvious that the proposed
that management considers an invest- project should be rejected, since it re-
ment in market research intended to de- sults in a lower utility level at the new
crease price uncertainty, v. In Figure 2, optimum. In addition, the model shows
this plan is represented by a new con- that the maximal increase in fixed costs
142 The Accounting Review, January 1977

warranted by the proposed decrease in THE FIXED COST EFFECT


price uncertainty, v", is (k2-0k), where Recall that under certainty, fixed cost
k2 is the intercept of a constraint line changes do not affect the firm's short-run
parallel to k1 a' and tangent to the origi- output decision, because these changes
nal indifference curve. are unrelated to production level (i.e.,
The consequences of alternative plans they do not affect marginal costs). How-
that affect expected price, marginal cost, ever, changes in fixed costs affect the
fixed costs and price uncertainty, or any firm's wealth (e.g., an increase in the in-
combination of those, can be evaluated vestment tax credit will increase the
in a similar manner. Notice that the firm's wealth, or net equity, other things
effect of such plans on optimal output being equal). Generally, such wealth
can be determined readily in the second changes will affect decision makers' atti-
or the fourth quadrants of Figure 2, de- tudes toward risk and, hence, the firm's
pending on the changes considered.'0 output decision.'2 Specifically, suppose
The construct of Figure 2 can be trans- the firm's behavior is characterized by an
formed into a different graph providing attitude of "decreasing absolute risk
for a more efficient ex-ante examination aversion," which implies that as the
of alternative investment-production firm's profits (or equivalently its wealth)
plans. Specifically, in Figure 2 the firm is increase, its required marginal risk pre-
indifferent between the two (b, k) com- mium (i.e., the marginal difference be-
binations represented by constraints tween the mathematical expectation of
k0aO and k2a2, since in both cases op- return and its certainty equivalent) de-
timizing behavior yields an identical creases. In this case, a wealth decrease
utility level. Accordingly, it is possible to (brought about by a fixed cost increase)
present all (b, k) combinations derived will increase the firm's required risk pre-
from a given indifference curve (i.e.,
yielding the same utility level G(u, -) 0
In the above example, where a change in a. is
=GO) by an indifference locus T0 in a examined, optimal output should be determined in the
(b, k) plane. Such an (indirect) isoutility 4th quadrant, since the slope of the straight line, P- c, is
unaffected by the proposed plan. For proposed changes
curve is presented in Figure 3. Note that in expected price and marginal cost, output should be
lower T loci reflect higher utility levels determined in the second quadrant, where the slope of
and vice versa.11 the downward sloping line is v".
1' Analytically, the construction of the indirect utility
The desirability ranking of alternative function '(h, k) involves solving the first-order condi-
investment-production opportunities tions (8), expressing optimal a.*, 7* as functions of b and
(i.e., combinations of k-fixed costs, and k (similar to demand functions in consumer theory) and
substituting them in the utility function G( ), to derive
b-risk-adjusted contribution margin)
open to the firm is determined readily 1(b, k)=G[a * (b, k), 7*(b, k)] (10)
within the construct of Figure 3. Thus, for It can be shown that the slope of an indifference curve of
'- is a,, while the intercept of the line tangent to it with
example, it is clear that production plan the vertical axis is - i-. (See Figure 3.)
n is superior to m since it permits the firm 12 It should be noted here that fixed cost may affect
to achieve a higher level of utility. In a the output decision in two ways. First, fixed costs may
long-run analysis, available technology vary over states of nature, thereby introducing a random
element into the decision. For simplification purposes,
can be introduced into the b, k plane (see we ignored this effect in the current study, assuming
the FF frontier in Figure 3). The optimal fixed costs to be known at the time the output decision is
production plan for the firm is deter- made, leaving price as the only random element in the
model (1). Second, fixed costs influence wealth and,
mined at the tangency of this frontier and thereby, risk attitudes of decision makers. This effect is
the indifference curve T. discussed here.
Adar, Barnea and Lev 143

mium on risky projects, such as produc- curves. Figure 4 presents the case in
tion, and thereby will cause the firm to which the slope of the indifference
cut output, and vice versa. curves, - GI/G2, decreases as wealth, if,
This result ("fixed cost effect") de- increases (for given all level). Since this
pends on the shape of the indifference slope reflects the subjective rate of sub-

FIGURE 3
THE DETERMINATION OF OPTIMAL INVESTMENT-
PRODUCTION PLAN
k

//

/~

=2

(Ti
144 The Accounting Review, January 1977

FIGURE 4
FIXED-COST EFFECT ON SHORT-RUN OUTPUT

I in~~~~~~~~~~~~~~~~~~ I I

x.I I I

\'I

stitution between 7 and al Figure 4 tudes are characterized by increasing


assumes decreasing risk aversion for risk aversion, the fixed-cost effect ob-
wealth increases. In this case, an increase viously would be reversed (i.e., increase
in fixed cost from k' to k2 causes a de- in fixed cost induces production increase).
crease in optimal output from x1 to x2.13
1 See the appendix for rigorous proof of these state-
The proposed CVU model can, of course,
ments and for a discussion of the relationships between
accommodate different attitudes to- the slope of the indifference curves and the Arrow-Pratt
wards risk. When decision makers' atti- measure of absolute risk aversion.
Adar, Barnea and Lev 145

FIGURE5
EX-POST ANALYSIS OF FIXED-COST VARIANCE

I~ ~ ~ ~~~ ~~~~~~~~~~
IIII'J

it?- I a,
op

Only in the unlikely case of constant risk fixed costs. 5 Consider Figure 5 in which
aversion will optimal output be un- planned (ex-ante) fixed costs were kV and
affected by fixed cost changes.14 where the kPm represents the optimal
The relationship between fixed costs production plan. Optimal ex-ante out-
and optimal output suggests a new ap- put, xP, is determined by the tangency
proach to ex-post analysis of fixed costs
14 See Sandmo [ 1971 ] and Leland [ 1972 ] for formal
variances indicating the economic con- proof of these statements, using the Arrow-Pratt measure
sequences of these variances. Conven- of absolute risk aversion.
15 For example,
tional variance analysis, on the other the "volume variance' does not re-
flect economic loss, i.e., the contribution margin lost by
hand, indicates only that there was a dif- producing under capacity or the cost involved in the
ference between expected and actual acquisition of inadequate capacity.
146 The Accounting Review, January 1977

between the line kPm and indifference certainty CVP models; later models
curve I. Suppose now that during the which allow for uncertainty in sales and
period, actual fixed costs increased to kV, various cost items; and the model sug-
and for simplicity assume that all other gested in the current study can be viewed
variables, p, c, au, remained constant. In as different levels of simplification of the
this case, there are two possibilities: (1) complete short-run output decision
if the firm could have changed the model. The choice of model, or equiva-
planned output, it would have decreased lently the optimal degree of simplifica-
output from xP to xa, and the loss caused tion, depends on the cost involved the
by the unexpected increase in fixed costs incremental cost associated with addi-
would be reflected by the decrease to a tional specification of model compo-
lower utility level from I to II; (2) if the nents, e.g., a utility function, vs. the addi-
firm already was committed to the tional benefit resulting from improved
planned output, xP, the loss in utility decisions. Obviously, this is a situation-
terms would be even larger reflected by specific issue and little can be added to
the decrease from indifference curve I to the preceding general statement. How-
III. ever it should be noted that while con-
Naturally, it would be more meaning- siderable problems obviously will be en-
ful to express the loss resulting from the countered in operationalizing the model
fixed costs' variances in monetary rather suggested above, i.e., specifying risk
than utility terms. One possibility is to preferences, there seems to be no escape
express the consequences of variances in from facing these problems if manage-
terms of changes in expected profit for a ment wishes to consider the impact of un-
given risk level. Thus, in the above ex- certainty on their decisions. Stated dif-
ample in which the fixed cost increase ferently, the applicability of available
(when output could not be changed) re- approaches to CVP analysis (suppress-
sulted in a decrease from indifference ing decision-maker's risk preferences) is
curve I to II1, the monetary loss largely illusory. Consider, for example,
amounted to 7-P - 7-a dollars, given the the Jaedicke-Robichek [1964] CVP
constant risk level, o4P(see Figure 5). model under uncertainty which provides
It should be noted that a comprehen- the decision maker with risk measures
sive development of a variance analysis associated with each price distribution
system under uncertainty requires an ex- (e.g., the probability of failing to achieve
tension of the above, single-period CVU the breakeven level of sales). Manage-
model to a multiperiod one. Specifically, ment's choice among alternative actions
the major objective of variance analysis- presumably will be based, among other
the correction of processes found to be things, on these risk differentials. But,
out of control is meaningful only in a how much of a difference in risk is
multiperiod context, where information needed to compensate for a larger profit
from a past period may affect the deci- expectation? Obviously no CVP decision
sions in the current and future periods. 6
analysis also will be useful in a single-
Such a multiperiod extension of the '6Variance
period context when the performance evaluation (re-
model will not be attempted here. 17 warding system) of decision makers is based on the rela-
tionship between expected and actual results.
RELATIONSHIP WITH AVAILABLE MODELS 1 See Demski [ 1967 ]; Dopuch, Birnberg and Demski
[1967] for a related discussion of adaptive behavior,
As stated in the introduction, the rela- namely the impact of standard cost variance analysis on
tionship among the conventional, perfect stature standards and decisions.
Adar, Barnea and Lev 147

can be made without knowing the trade- sider the desirability of alternative short-
off between risk and expected profit; run and long-run plans involving changes
namely, without at least partial informa- in fixed and variable costs, expected price
tion on the decision maker's risk prefer- and uncertainty of price and technology
ences. Therefore, CVP analysis, like changes and (3) determine the economic
most other decision models, is largely consequences of fixed-cost variances.
inapplicable when decision makers' at- It should be realized that the implica-
titudes towards risk are ignored com- tions of the proposed approach reach
pletely. beyond the two areas discussed above
Rather than avoiding the risk prefer- (CVP analysis and fixed-cost variance
ences issue (or, implicitly assuming risk analysis). Particularly, the effect of fixed-
neutrality), it must be faced. On the con- cost changes under uncertainty on the
ceptual level, incorporation of various short-run output decision has obvious
plausible forms of utility functions into implications to a wide range of cost
the CVP model provides important in- accounting problems, such as common-
sights, such as the fixed-cost effect dis- cost allocation, joint product pricing and
cussed. On the practical level, attempts transfer pricing systems for divisional-
must be made to determine reasonable ized firms. While under certainty, fixed
approximations to decision-makers' risk costs in all those cases are irrelevant for
preferences. Such preferences can be de- decision making (e.g., transfer prices do
rived from an examination of the firm's not include fixed costs); under uncer-
past record with respect to risky projects tainty a different attitude toward fixed
(e.g., the accept-reject record of drilling costs (and particularly, fixed cost alloca-
proposals, which usually incorporates tion) is called for. It also should be noted
probabilistic forecast by geologists, in that the model presented above, assuming
the case of oil companies). 18 Or, prefer- price as the only source of uncertainty,
ences can be based on questionnaire-type can be extended by considering addi-
ranking by management of alternative tional sources, such as the uncertainty of
combinations of expected profit and some fixed and variable costs.
measure of profit dispersion (a confi-
dence-interval, say). 9 In any case, it APPENDIX
seems reasonable that CVP analysis Fixed-Cost Effect in the Two-
based on some plausible utility function Parameter Case
will yield valuable insights regarding de-
cision consequences. In the discussion of Figure 4 (the fixed-
cost effect) it was stated that if, for a given
CONCLUDING REMARKS y,9 the slope of the indifference curves of

A comprehensive approach to CVP G( ) decreases as 7 increases, then fixed-


analysis under uncertainty was presented cost increases would induce the firm to
above. Recently suggested economic cut output, and vice versa. The proof to
models of the firm's optimal output this geometrical argument follows. By
decision were modified within the mean- 18 Throughout this study we avoided the
problematic
standard deviation framework to provide issue of whose utility managers are maximizing (i.e.,
for a cost-volume-utility analysis allow- stockholders, their own, etc.). For our purposes it
ing management to: (1) determine opti- suffices that the firm reveals consistent behavior patterns
when faced with risky choices.
mal output (which cannot be done by 19 See [Greer, 1974] for a recent attempt to determine
conventional CVP analysis), (2) con- utility functions of firms.
148 The Accounting Review, January 1977

totally differentiating the first-order con- a, for a given Ad is:


ditions (8), we obtain:
H(-Gl G2)10
G11dan+ G12d- + bdx = idb = - 1G2[G1 (14)
2 - (G1lG2)G22].
G21da? + G22d - d= (11)
Now compare equations (13) and (14).
-bdW, + d2- = 7db - dk.
Since G2>0, and the expressions in
Equating db = 0 and solving for the brackets on the right-hand side of the
fixed-cost effect on optimal oy, we get: two equations are identical, then a fixed-
cost increase will decrease output [nega-
__7*
G12 + bG22 tive (13)] if the indifference curves de-
(12)
dk D crease when 7 increases [negative (14)].
where D is defined by (9). Since by (5) The preceding result is analogous to
07* =x*0, and at the optimum b =G1 Sandmo's [1971] proof that decreasing
G2 (8), the fixed-cost effect on optimal (increasing)absolute risk aversion implies
output is:
__ _X [G12 - (G1
/G2)G22] (13) ak k }
0Ok U D
In the particular case where U(fr) is
Given that D > 0 by the second-order quadratic, both results are identical since
condition (9) and au> 0, then the slope of the indifference curve of G( )
ax* is - 7,zRA, where, RA = -U" ()/U U(),
is the Pratt-Arrow measure for absolute
Ok <0
risk aversion. For other utility functions,
if the bracketed expression in (13), [G12 the difference between Sandmo's result
-(G1 G2)G22], is positive. This result is and ours can be explained fully by the
equivalent to the geometrical argument difference between his general, U(ft), and
used in the discussion of Figure 4, be- our particular mean-standard deviation,
cause the partial derivative of the slope G(az, 7), frameworks. Nevertheless, the
of the indifference curves with respect to fixed-cost effect holds in both cases.

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