Documente Academic
Documente Profesional
Documente Cultură
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at
http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless
you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you
may use content in the JSTOR archive only for your personal, non-commercial use.
Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at
http://www.jstor.org/action/showPublisher?publisherCode=aaasoc.
Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed
page of such transmission.
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of
content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms
of scholarship. For more information about JSTOR, please contact support@jstor.org.
American Accounting Association is collaborating with JSTOR to digitize, preserve and extend access to The
Accounting Review.
http://www.jstor.org
THE ACCOUNTING REVIEW
Vol. LII, No. I
January 1977
A ComprehensiveCost-Volume-Profi
Analysis Under Uncertainty
FIGURE I
OPTIMAL SHORT-RUN OUTPUT
I II
III
x I (p_- C = (p -
~~~~~~~~hc)lia.I(,
x
a7T~~~~~
1 u I~~~~~~
I~~~~~~~~\ I
I I~~~~~~~~
this line at x*. The slope of the upward contribution margin (p-- c), per unit of
sloping straight line in the fourth quad- standard deviation of price, v.
rant originating from k, is p- c. There-
fore, by expression (4), the horizontal COST-VOLUME-UTILITY ANALYSIS
(broken) line from -* intersects this up-
The model developed in the preceding
ward sloping line at x*.9
section provides for an extension of con-
Optimal production decision thus de- ventional CVP analysis to a cost-volume-
pends on decision makers' risk attitudes utility (CVU) analysis under price uncer-
(the indifference map), as well as on the
fixed cost, k, and the slope of the con-
9 Note that the lower part of the vertical axis measures
straint line, b, which can be interpreted both output, x, and fixed cost, k. This procedure is used
as the price of risk, in term of the expected in graphical models for compact presentation.
Adar, Barnea and Lev 141
FIGURE 2
0~~~~~~
2~~~~~~~
0k
k~~~~~
''if (
k~~~~
N a~~~~~~~~~~~~~~~~X
tainty. Such a CVU model can be used straint line k'al, with a lower intercept
for an ex-ante examination of conse- and a higher slope than the current line
quences of various alternative plans k'a0. This reflects an increase in fixed
under management control. While CVP cost (due to the increase in market re-
analysis considers the consequences of search) and decrease in v". Given man-
various price-quantity relationships on agement's particular preferences (re-
profit, the scope of CVU analysis is ob- flected by the shape of the indifference
viously broader. For example, suppose curves), it is obvious that the proposed
that management considers an invest- project should be rejected, since it re-
ment in market research intended to de- sults in a lower utility level at the new
crease price uncertainty, v. In Figure 2, optimum. In addition, the model shows
this plan is represented by a new con- that the maximal increase in fixed costs
142 The Accounting Review, January 1977
mium on risky projects, such as produc- curves. Figure 4 presents the case in
tion, and thereby will cause the firm to which the slope of the indifference
cut output, and vice versa. curves, - GI/G2, decreases as wealth, if,
This result ("fixed cost effect") de- increases (for given all level). Since this
pends on the shape of the indifference slope reflects the subjective rate of sub-
FIGURE 3
THE DETERMINATION OF OPTIMAL INVESTMENT-
PRODUCTION PLAN
k
//
/~
=2
(Ti
144 The Accounting Review, January 1977
FIGURE 4
FIXED-COST EFFECT ON SHORT-RUN OUTPUT
I in~~~~~~~~~~~~~~~~~~ I I
x.I I I
\'I
FIGURE5
EX-POST ANALYSIS OF FIXED-COST VARIANCE
I~ ~ ~ ~~~ ~~~~~~~~~~
IIII'J
it?- I a,
op
Only in the unlikely case of constant risk fixed costs. 5 Consider Figure 5 in which
aversion will optimal output be un- planned (ex-ante) fixed costs were kV and
affected by fixed cost changes.14 where the kPm represents the optimal
The relationship between fixed costs production plan. Optimal ex-ante out-
and optimal output suggests a new ap- put, xP, is determined by the tangency
proach to ex-post analysis of fixed costs
14 See Sandmo [ 1971 ] and Leland [ 1972 ] for formal
variances indicating the economic con- proof of these statements, using the Arrow-Pratt measure
sequences of these variances. Conven- of absolute risk aversion.
15 For example,
tional variance analysis, on the other the "volume variance' does not re-
flect economic loss, i.e., the contribution margin lost by
hand, indicates only that there was a dif- producing under capacity or the cost involved in the
ference between expected and actual acquisition of inadequate capacity.
146 The Accounting Review, January 1977
between the line kPm and indifference certainty CVP models; later models
curve I. Suppose now that during the which allow for uncertainty in sales and
period, actual fixed costs increased to kV, various cost items; and the model sug-
and for simplicity assume that all other gested in the current study can be viewed
variables, p, c, au, remained constant. In as different levels of simplification of the
this case, there are two possibilities: (1) complete short-run output decision
if the firm could have changed the model. The choice of model, or equiva-
planned output, it would have decreased lently the optimal degree of simplifica-
output from xP to xa, and the loss caused tion, depends on the cost involved the
by the unexpected increase in fixed costs incremental cost associated with addi-
would be reflected by the decrease to a tional specification of model compo-
lower utility level from I to II; (2) if the nents, e.g., a utility function, vs. the addi-
firm already was committed to the tional benefit resulting from improved
planned output, xP, the loss in utility decisions. Obviously, this is a situation-
terms would be even larger reflected by specific issue and little can be added to
the decrease from indifference curve I to the preceding general statement. How-
III. ever it should be noted that while con-
Naturally, it would be more meaning- siderable problems obviously will be en-
ful to express the loss resulting from the countered in operationalizing the model
fixed costs' variances in monetary rather suggested above, i.e., specifying risk
than utility terms. One possibility is to preferences, there seems to be no escape
express the consequences of variances in from facing these problems if manage-
terms of changes in expected profit for a ment wishes to consider the impact of un-
given risk level. Thus, in the above ex- certainty on their decisions. Stated dif-
ample in which the fixed cost increase ferently, the applicability of available
(when output could not be changed) re- approaches to CVP analysis (suppress-
sulted in a decrease from indifference ing decision-maker's risk preferences) is
curve I to II1, the monetary loss largely illusory. Consider, for example,
amounted to 7-P - 7-a dollars, given the the Jaedicke-Robichek [1964] CVP
constant risk level, o4P(see Figure 5). model under uncertainty which provides
It should be noted that a comprehen- the decision maker with risk measures
sive development of a variance analysis associated with each price distribution
system under uncertainty requires an ex- (e.g., the probability of failing to achieve
tension of the above, single-period CVU the breakeven level of sales). Manage-
model to a multiperiod one. Specifically, ment's choice among alternative actions
the major objective of variance analysis- presumably will be based, among other
the correction of processes found to be things, on these risk differentials. But,
out of control is meaningful only in a how much of a difference in risk is
multiperiod context, where information needed to compensate for a larger profit
from a past period may affect the deci- expectation? Obviously no CVP decision
sions in the current and future periods. 6
analysis also will be useful in a single-
Such a multiperiod extension of the '6Variance
period context when the performance evaluation (re-
model will not be attempted here. 17 warding system) of decision makers is based on the rela-
tionship between expected and actual results.
RELATIONSHIP WITH AVAILABLE MODELS 1 See Demski [ 1967 ]; Dopuch, Birnberg and Demski
[1967] for a related discussion of adaptive behavior,
As stated in the introduction, the rela- namely the impact of standard cost variance analysis on
tionship among the conventional, perfect stature standards and decisions.
Adar, Barnea and Lev 147
can be made without knowing the trade- sider the desirability of alternative short-
off between risk and expected profit; run and long-run plans involving changes
namely, without at least partial informa- in fixed and variable costs, expected price
tion on the decision maker's risk prefer- and uncertainty of price and technology
ences. Therefore, CVP analysis, like changes and (3) determine the economic
most other decision models, is largely consequences of fixed-cost variances.
inapplicable when decision makers' at- It should be realized that the implica-
titudes towards risk are ignored com- tions of the proposed approach reach
pletely. beyond the two areas discussed above
Rather than avoiding the risk prefer- (CVP analysis and fixed-cost variance
ences issue (or, implicitly assuming risk analysis). Particularly, the effect of fixed-
neutrality), it must be faced. On the con- cost changes under uncertainty on the
ceptual level, incorporation of various short-run output decision has obvious
plausible forms of utility functions into implications to a wide range of cost
the CVP model provides important in- accounting problems, such as common-
sights, such as the fixed-cost effect dis- cost allocation, joint product pricing and
cussed. On the practical level, attempts transfer pricing systems for divisional-
must be made to determine reasonable ized firms. While under certainty, fixed
approximations to decision-makers' risk costs in all those cases are irrelevant for
preferences. Such preferences can be de- decision making (e.g., transfer prices do
rived from an examination of the firm's not include fixed costs); under uncer-
past record with respect to risky projects tainty a different attitude toward fixed
(e.g., the accept-reject record of drilling costs (and particularly, fixed cost alloca-
proposals, which usually incorporates tion) is called for. It also should be noted
probabilistic forecast by geologists, in that the model presented above, assuming
the case of oil companies). 18 Or, prefer- price as the only source of uncertainty,
ences can be based on questionnaire-type can be extended by considering addi-
ranking by management of alternative tional sources, such as the uncertainty of
combinations of expected profit and some fixed and variable costs.
measure of profit dispersion (a confi-
dence-interval, say). 9 In any case, it APPENDIX
seems reasonable that CVP analysis Fixed-Cost Effect in the Two-
based on some plausible utility function Parameter Case
will yield valuable insights regarding de-
cision consequences. In the discussion of Figure 4 (the fixed-
cost effect) it was stated that if, for a given
CONCLUDING REMARKS y,9 the slope of the indifference curves of
REFERENCES
Demski, J. S. Information A4nalsis (Addison-Wesley Publishing Co., 1972).
"An Accounting System Structured on a Linear Programming Model," THE ACCOUNTING
REVIEW, XLII (October 1967).
Dhrymes, P. J., "On the Theory of the Monopolistic Multiproduct Firm Under Uncertainty," Interna-
tional Economic Review, V (September 1964).
Dopuch, N., J. Birnberg and J. S. Demski, "An Extension of Standard Cost Variance Analysis," THE
ACCOUNTING REVIEW,XLII (July 1967).
Fama, E. F., "Components of Investment Performance," The Journal of Finance, XXVII (June 1972).
and M. H. Miller, The Theorly of Finance (Holt, Rinehart and Winston, 1972).
Feltham, G. A., Information Evaluation (American Accounting Association, 1972).
Greer, W. R., Jr., "Theory Versus Practice in Risk Analysis: An Empirical Study," THE ACCOUNTING
REVIEW,XLIV (July 1974).
Hilliard J. E., and R. A. Leitch, "Cost-Volume-Profit Analysis under Uncertainty: A Log Normal Ap-
proach," THE ACCOUNTING REVIEW,L (January 1975).
Jaedicke, R. K., and A. A. Robichek, "Cost-Volume-Profit Analysis: Under Conditions of Uncertainty,"
THE ACCOUNTING REVIEW, XXXIX (October 1964).
Adar, Barnea and Lev 149
Leland, H. E., "Theory of the Firm Facing Uncertain Demand," American Economic Review, LXII
(June 1972).
Lintner, J., "The Impact of Uncertainty on the 'Traditional' Theory of the Firm: Price Setting and Tax
Shifting," in J. Markham and G. Papanek, eds., Industrial Organization and Economic Development
(Houghton-Mifflin, 1970).
Morrison, T. A., and E. Kaczka, "A New Application of Calculus and Risk Analysis to Cost-Volume-
Profit Changes," THE ACCOUNTING REVIEW,XLIV (April 1969).
Sandmo, A., "On the Theory of the Competitive Firm under Price Uncertainty," American Economic
Reviews LXI (March 1971).