CHAPTER-I

Big Bazaar

Big Bazaar is a chain of shopping malls in India, owned by the Pantaloon Group and which
work on Wal-Mart type economies of scale. They have had considerable success in many Indian cities
and small towns. Big Bazaar provides quality items but at an affordable price. It is a very innovative
idea and this hypermarket has almost anything under one roof Apparel, Footwear, Toys, Household
Appliances and more. The ambience and customer care adds on to the shopping experience.

Is Se Sasta Aur Accha Kahin Nahin !

What's in store for you at Big Bazaar?

1,70,000 products at 6- 60 % discount.
At Big Bazaar, you will get: A wide range of products at 6 – 60 % lower than the corresponding
market price, coupled with an inter shopping experience.

3.3 Products available in Big bazaar

Apparel and Accessories for Men, Women and Children.

Baby Accessories. Toys

Cosmetics Home Textiles Luggage

Crockery Home Needs Linens

Dress Materials Suiting & Shirting Household Appliances Sarees

Electrical Accessories Household Plastics Stationery

Electronics Hardware Utensils & Utilities

Footwear Home Decor

Food Bazaar’s core concept is to create a blend of a typical Indian Bazaar and Inter
supermarket atmosphere with the objective of giving the customer all the advantages of quality,
Range and Price associated with large format stores and also the comfort to See, Touch, and Feel the
products. 'FOOD BAZAAR' a division of Pantaloon Retail India Ltd is a chain of large supermarkets
with a difference. It was flagged off in April'02. With store sizes ranging from 8,000 sq ft to 15,000
sq. ft. in Mumbai (two stores), Kolkata, Bangalore & Hyderabad, it is opening more stores at Gurgaon
(Delhi), New Bombay & Nagpur. It currently caters to over 1.2 million customers every day across 4

1
outlets in India and is soon set to expand and double this figure across 12 outlets all over the country
by June 2009. Food Bazaar offers the Indian consumer the best of Western and Indian values.

The western values of convenience, cleanliness and hygiene are offered through pre packed
commodities and the Indian values of "See- Touch- Feel" are offered through the “Mandi” atmosphere
created by displaying staples out in the open, all at very economical and affordable prices without any
compromise on quality. This satisfies the Indian consumer and comforts her before making her final
buying decision. At other super markets, the consumer is deprived of this factor. Truly the Indian
consumer now agrees with Food Bazaar: "Ab Ghar Chalaana kitna Aasaan”. This positioning
platform of Food Bazaar is evident from the higher discounts and the wholesale price-points which
are below MRP.

Food Bazaar represents the company’s entry into food retail and is targeted across all classes
of population, tea, sugar, pulses, spices, rice wheat etc, besides fruits and vegetables. All products are
sold below MRP and discounts range between 2% to 20%. Fruits and vegetables are sold at prices
comparable to wholesale prices. Food Bazaar replicates a local ‘mandi’, to provide the much
important ‘touch & feel’ factor which Indian housewives are used to in the local bazaar. Food Bazaar
has over 50,000 stock keeping units which cover grocery, FMCG products, milk products, juices,
spices, ready to eat foods etc.

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3.4 GROUP VISION AND MISSION:

Group Vision

Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the
most profitable manner

Group Mission

 We share the vision and belief that our customers and stakeholders shall be served only by
creating and executing future scenarios in the consumption space leading to economic
development.
 We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments – for classes and for masses.
 We shall infuse Indian brands with confidence and renewed ambition.
 We shall be efficient, cost- conscious and committed to quality in whatever we do.
 We shall ensure that our positive attitude, sincerity, humility and united determination shall
be the driving force to make us successful.

Core Values

 Indianness: confidence in ourselves.

 Leadership: to be a leader, both in thought and business.
 Respect & Humility: to respect every individual and be humble in our conduct.
 Introspection: leading to purposeful thinking.
 Openness: to be open and receptive to new ideas, knowledge and information.
 Valuing and Nurturing Relationships: to build long term relationships.
 Simplicity & Positivity: Simplicity and positivity in our thought, business and action.
 Adaptability: to be flexible and adaptable, to meet challenges.
 Flow: to respect and understand the universal laws of nature.

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3.4.1 AWARDS AND RECOGNITION

2009 CNBC Awaaz Consumer Awards 2009, Images Fashion Forum 2009, Coca-Cola Golden Spoon
Awards 2009

2008 Indian Retail Forum Awards 2008, The INDIASTAR Award 2008 , Retail Asia Pacific 500 Top
Awards 2008, Coca-Cola Golden Spoon Awards 2008, The Reid & Taylor Awards For Retail
Excellence 2008

2007 Images Retail Awards, Retail Federation Awards, World Retail Congress Awards, Hewitt Best
Employers 2007, PC World Indian Website Awards Reader’s Digest Trusted Brands Platinum
Awards.

2006 Retail Asia Pacific Top 500 Awards, Asia money Awards, Ernst & Young Entrepreneur of the
Year Award, CNBC Indian Business Leaders Awards, Lakshmipat Singhania – IIM Lucknow
Leadership Awards, Images Retail Awards , Readers’ Digest Awards , CNBC Awaaz Consumer
Awards, Reid & Taylor Awards for Retail Excellence

2005 Images Retail Awards 2005, DAKS London

2004 Images Retail Awards 2004, Reid & Taylor and DLF Awards

2003 Indian Express Award

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3.4.2 SWOT ANALYSIS:

Strengths:-

 EDLP [ Every Day Low Pricing]

 Experienced marketing team & executive staff.
 Strong culture, ethics and values are followed
 Emphasis on providing total customer satisfaction
 Point of purchase promotion to increase the purchase
 Variety of stuff under single roof
 Increase sales with the help of healthy competition between different department
 Maintains good employer-employee relation
 Cost control initiatives that is critical in a retail operations business
 Periodical reviews of the various operations have been done on regular basis to identify the
any possible threat and address the same within time

Weakness:-

 Unable to meet store opening targets.

 Unavailability of popular brand items with regard to clothing.

Opportunities:-

 Population of the country is growing where the scope of market is kept on increasing for the
retail sector.
 Organized Retail less penetrated in India so it acts as a great opportunity to the organization
for its growth.
 Evolving consumer preferences.
 Economy is developing as the employment opportunities are increasing and the income of the
people is also increasing which increases life standards of people.
 Company has more scope of expansion in two and three tier cities.

Threats:-

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  Competitors Strategies
 Advancement of technology day by day.
 Government policies.
 Unorganized Retail sector
 Foreign direct investment cause more problems in future because of that many mergers and
acquisition are happening in Indian retail sector

3.4.3 A layout chart of Big bazaar located at PIMPERI CHINCHWAD

1. HELP DESK
2. KIDS ACCESSORIES
3. BABA SUITS
4. JACKETS
5. LADIES TOPS
6. TRIAL ROOM
7. PILLARS USED FOR DISPLAYING INFORMATION (SIZE CHART, SECTION
DESCRIPTION)
8. WOOLEN CLOTHS FOR KIDS
9. KIDS CASUAL WEAR
10. KIDS JEANS AND SHORTS
11. LADIES ETHINIC
12. LADIES ACCESSORIES – LINGERIES
13. LADIES WESTERN
14. MEN FORMAL SHIRTS
15. MEN TROUSERS
16. MEN SUITS AND BLAZERS
17. MEN FABRICS
18. MEN ETHINICS
19. SOFT TOYS
20. MEN ACCESSORIES – SUN ES, WRIST WATCHES ETC
21. HOME DECORATIVE ITEMS
22. HOME FURNISHING (CURTAIN CLOTHS, CARPETS)
23. MUSIC COUNTER
24. LUGGAGE
25. FOOTWEAR

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 26. SPORTS
27. SCHEME BASED PROMOTIONAL ITEMS
28. FURNITURE BAZAR
29. FOOD BAZAAR
30. CASH COUNTER

TARGET AUDIENCE:

 Big Bazaar targets higher and upper middle class customers

 The large and growing young working population is a preferred customer segment

 Targets specifically working women and home makers who are the primary decision makers

CORE VALUES:

 Indian ness: Confidence in ourselves

 Leadership: To be a leader, both in thought and business

 Respect&Humility: To respect every Individual and be humble in conduct

 Introspection: Leading to purposeful thinking

 Openness: To be open and receptive to new ideas, knowledge and information

 Valuing and Nurturing relationship: To build and maintain long term relationships

 Simplicity&Positivety: Simplicity and positive approach in though, business and actions

 Adaptability: To be flexible and adaptable, to meet challenges

BIG BAZAAR-USP:

 1Billion population.

 Availability of Liquid Cash \Disposable Income among Young Generation

 Affordable man power

 Craze, Passion among Mr. Customer (Consumer)

 More products ….Under ONE roof

 Affordable price

 Sentiments -To infuse confidence in Indian brands

 Schemes-Buy 01 gets one free, 20% dis...etc

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STRATEGIES:

 To minimize Retailing cost:

 Operating: Fewer staff on the floor-one person for every 500 sq ft

 Minimize the Furniture cost

 Sourcing: Cut Down 25-30 %

 Channel-Cut Down 15-20%

 Saving Shelf Space

 Way to deal unsold stock off

 Plans to have In-Store promotions as well slow-moving products off

 To ensure enough pull to snatch away customers from the neighborhood

 “Today’s Price”:Everyday a chosen product is being sold at lower than usual price

 Big Bazaar’s New Marketing Strategy: Big Bazaar has launched new marketing strategy
which is based on Guerrilla Marketing. Guerrilla marketing warfare strategies are a type of
marketing warfare strategy designed to wear-down the enemy by a long series of minor attacks,
using principles of surprise and hit-and-run tactics. Attack, retreat, hide, then do it again, and
again, until the competitor moves on to other markets. Herein guerrilla force is divided into small
groups that selectively attack the target at its weak points. Corporate like Coke, Pepsi, etc have
been using the same for quite some time now and the latest entrant is ‘Future Group’- Big
Bazaar, Pantaloons, Future Bazaar, eZone are all part of this group and they are taking on the
biggies like Shoppers Stop, Lifestyle, and Tata’s Westside.

In order to do the same, Future Group have come up with 3 catchy/cocky and cheeky ad campaigns
which surely do catch our eyes and surely one can’t resist appreciating the same.

Keep West-aSide. Make a smart choice!

Shoppers! Stop. Make a smart choice!

Change Your Lifestyle. Make a smart choice!

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 Big Bazaar Wholesale Club:

 Now Save, Even more:

The Big Bazaar Wholesale Club brings to an opportunity to save in bulk as the customers
buy in bulk. In line with the Big Bazaar tradition of providing best deals at best prices, the
Big Bazaar Wholesale Club provides the customers bulk deals at wholesale prices.

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  An extension of Big Bazaar, the Big Bazaar Wholesale Club offers multi-packs and bulk
packs of a select range of merchandise at wholesale prices. The merchandise categories
range from Food & FMCG to Home Linen and many more. Customers will not find any
merchandise being sold loose/single unit (except fresh) at a Big Bazaar Wholesale Club.

 A typical Big Bazaar Wholesale Club is located adjacent to a Big Bazaar in the form of
a separate section. The look and feel of a wholesale market is evident in the stores from
the stacking styles and use of a lot of hand written signage by chalks on black slates.

 It has created ‘Fashion @ Big Bazaar’, a sub-brand, to position the format as much more than
food or general merchandise.

ENVIRONMENTAL ANALYSIS:

EXTERNAL ENVIRONMENTAL FACTORS:

4Ps OF MARKETING

"Marketing" is the promotion of products, especially advertising and branding. Marketing practice tends
to be seen as a creative industry, which includes advertising, distribution and selling.

Marketing mix is a deciding factor in formulating marketing techniques for the success of a particular
brand, commodity or company. The components of marketing mix are:

 Product
 Price
 Promotion
 Place

PRODUCT:

Big Bazaar offers the maximum variety for each category of product. The product is the same in every
store in the city but the brand options are more in Big Bazaar. Also, the quantity for each product is not
limited to large packs only. The commodities sold by the retail chain also includes its “own products”
(Private Labels) which get a ready distribution network. The own products of Big Bazaar include My
World fashion magazine which is not available anywhere else. So costs are low for such products.

Diverse merchandise

Customized

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PRICE:

Price is the critical point in a competitive industry. Big Bazaar works on a low cost model. It considers its
discounted price as its USP. There is an average discount of 7-8% on all items in respect to their MRP.
Prices of products are low because it is able to secure stock directly from the manufacturer. There are
huge synergies in terms of bulk purchasing, central warehousing and transportation. These all factors
help this retailer to keep low prices.

Low margin, High sales volumes

Low Interest Financing

Centralized sourcing

Discount pricing

Value pricing

Promotional pricing-Psychological discounting

-Special event pricing (Republic day)

Differentiated pricing-Time pricing

Bundling

PLACE:

Place means the location of the business. Big Bazaar has always worked on low-cost locations. It targets
semi-urban population with its placement. Its strategy is to find a cheap location and it never goes for hot
spots in the city. It relied on promotional activities to make up for unattractive locations. Another strategy
used by Big Bazaar to overcome location disadvantage is use of internet. It has launched a merchandise
retailing website www.futurebazaar.com which targets high-end customers ready to use credit cards. The
promotion of this website is done through advertisement on Google. The website is put as sponsored link.

Initially identifies future/potential development areas

Acquires such areas at an early phase before the real estate value booms

Designed to look crowded

PROMOTION:

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Big Bazaar has huge promotion budgets. The biggest idea behind all advertisements is to make people do
bulk shopping. There are 2 types of promotional strategies of big bazaar. One is the holistic
advertisement which promotes the brand and creates awareness among people. It is not targeted at
promoting each store but only creates an image of Big Bazaar as low-cost shopping option. The store has
advertised through TV, road shows and also started reality show-typed promotional campaign “The Big
Bazaar Challenge.” Promotions like “Sabse Sasta Din” are a very successful strategy to get footfall. In
these products across categories such as apparels, furniture, electronics, utensils and food products at the
lowest possible prices, coupled with attractive promotional schemes. Some of the most attractive offers
being a 20-litre branded microwave oven with grill for Rs 2,499, jeans and trousers for Rs 199 and HCL
laptops for Rs 22,990.

Other type of promotion is the particular store oriented promotion which includes speaking on the
loudspeaker in nearby blocks. Leaflets are given in local newspaper. There are promotional efforts even
inside the store. Buy 2 Get 1 Free types of promotions are very common. Original prices are cut down
and new prices are shown, of which customer takes quick notice. There are loyalty schemes which
reward regular clients. Promotion is also done through co-branded credit cards with ICICI bank.

Monthly Bachat Offers (Offer available at Big Bazaar stores in Hyderabad):

 Big Bazaar is offering monthly bachat offers and some of them are:

- Charminar Basmati Rice + Aadhar Sunflower Oil + 5 kgs of refined sugar, each worth Rs.
1080 - for Rs. 659 only
- Tilda Khush Long Grain Rice (5 kgs) worth Rs. 440 - for Rs. 159 only
- Fortune Sunflower Oil (5 litres) worth Rs. 450 - for Rs. 262 only
- Cow Ghee worth Rs. 200 - For Rs. 189 only
- Britannia Marie Gold (370 grams) Rs. 25 - Buy 1 get Rs. 3 off or Buy 2 get Rs. 8 off
- Buy a Bournvita pouch pack (500 grams) worth Rs. 124 and get a free Britannia Good Day
packet worth Rs. 12
- Buy Super Cup Tea (1 kg) worth Rs. 240 and get 500 kg worth Rs. 105 free
- Buy Bambino Vermicelli (1 kg) worth Rs. 40 for Rs. 35; and get Bambino Macaroni (180
grams) worth Rs. 12 free
- Buy onions (1 kg) worth Rs. 17 - for Rs. 14.90 only
- Buy potatoes (1 kg) worth Rs. 9.50 - for Rs. 7.90 only
- Buy Surf Excel (2 kg) worth Rs. 280 and get free Vim bar
- Buy Head & Shoulders Shampoo (400 ml) worth Rs. 215 and get a free Head & Shoulders
90 ml men's shampoo worth Rs. 69

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CHAPTER 2

INTRODUCTION

The problem of occupational stress has been extensively studied mainly due to the
negative effects it has on the organization and employees. Some organizations have programs
designed to help physical and mental health workers to prevent problems due to stress and to
help "make do" with work-related stress. Stress management is an important part of
maintaining good physical and emotional health and healthy relationships with others. This
article presents some strategies to prevent and reduce stress both at the organizational level as
well as individually. With rare exceptions, Romanian stress Management programs have not
known a great success, the reasons behind this being related to mentality. The occupational
stress problem in Romania is still an open question, waiting to be solved.

Organizational strategies to prevent occupational stress

The Organization shall keep stress under control by utilizing the following means [1]:
by defining the job - by setting specific tasks, by reducing the element of danger caused by
the ambiguous and conflicting function, and by granting more autonomy to employees in
carrying out their tasks within a well-defined organizational structure, by setting objectives
and performance standards - the normal and achievable targets, likely to mobilize people, but
without burdening the absurd tasks, by way of sharing the burden - careful framing of the
people in positions that would match their capacities, by way of career development -
development and promotion at work must be based on professional skills, not on an
overestimation or underestimation of the employee, through performance management - to
stimulate dialogue between managers and employees in connection with the work done, with
their problems and their aspirations, by providing advice - creating conditions so that
employees can discuss their problems with someone in service personnel, healthcare
professionals of the company or in a program assistance for employees, by training managers
in the methods of performance analysis and counseling techniques, and in terms of how to
mitigate the stress affecting them but also others, by ensuring a balance between service
obligations and social obligations – taking up policies that take into account employees’

13
responsibilities as parents, spouses or legal guardians, or providing them necessary facilities,
such as special leaves and flexible work schedules.

Organizational strategies to prevent occupational stress are quite simple; they involve
the creation of a suitable working environment in terms of employment characteristics, labor
relations, organizational structure and achievement of a healthy organizational culture. The
design work must meet certain conditions to create a positive organizational climate, without
stress. Positive organizational climate must allow the use of employees skills and freedom,
must ensure that the loads of work are sufficiently varied and challenging to maintain interest
of the employees, that tasks do not run counter their interests and that they are provided with
a consistent way of working; must give employees feedback on performance obtained, take
up the responsibility of the employee, enable the individual to participate in decisions
concerning their own work, enable professional learning and ensure the existence of clear
goals, which do not contradict the aims of others.

Organizational stress reduction measures

Organizational stress reduction measures consist of procedures of offering general and

professional advice to employees. General occupational stress reduction measures refer to
activities such as: reduction of work of the individual or even implementation of a program of
change, simplification of procedures and of secondary tasks of different activities, enabling
the individual to express unpleasant feelings about his/her condition. Professional advice
made available to employees, including management team members has a significant effect
in reducing organizational stress.

Some years ago I was faced with some very challenging financial situations. The
extent of my challenge was such that I was incapacitated with stress. For those of you in this
state you will know what I mean. I had the constant tightening of the stomach that very
frequently turned to churning in response to many simple events that occurred in my day to
day life. This was exasperated by my inability to breathe properly which in turn made me feel
worse and resulted in me experiencing hot sweats.

14
 Sleeping became a literal nightmare. What little sleep I did managed to get was laden
with dreams brought on by the feeling of impending doom. Of course, little and disturbed
sleep causes tiredness during the day and resulted in my under performing in anything I tried
to do. Sometimes I was so low I thought it is all not worth the effort. As things got worse, and
compounded, I began to physically shake at times and my body felt like it had become
weighted down.

At this point things got even worse when my relationship with my girlfriend was
badly affected by all the stress and we agreed to part. I took on all the debts and I began to
think everything was really too much. I thought I was in so deep that I would never be able to
get out of it both financially and emotionally.

Then I had a lucky break. Someone introduced me to the world of self-improvement.

Before all of this I always deemed myself as more of a positive thinker than a negative one,
so I took to the self-improvement ideas pretty quickly. I sought out different materials on the
subjects and read in the order that I felt would be most beneficial to me. Below are the four
major things I needed to learn to overcome my stress and start getting things done.

The first thing I had to learn was to live life in day tight compartments. In short, the
only thing that matters at any point in time is NOW. There is no point worrying about what
has happened in the past. It is gone and there is nothing you can do about it. There is no point
in worrying about the future, it is not here yet and I realized that 80% of the things in the
future we worry about never come to pass. So the lesson to learn is live life now and cut out
the worrying about the past and the future.

The second thing I learned was to look at the worst possible situation. My worst
possible situation was that I go bankrupt. I used to look at this as being a terrible thing but I
realized that even if I did go bankrupt I would still survive, eat, drink and have a roof over
my head in one way or another. I would still have my mind which can be used to create
things in the future. So it was important for me to realize that the worst possible situation was
not that bad really.

The third thing I learned was that I had to gain control of my own thinking. I realized
that I was constantly talking to myself in a negative fashion and I needed to get a grip on my
thinking in order to improve my situation. I realized that my negative thinking was giving me
instructions to fail and it was my responsibility to change this. I started to monitor exactly

15
what I was thinking and when I caught myself thinking negatively I was pre prepared to
substitute this thinking with positive thoughts. I learned that the thoughts that I gave out
actually seemed to attract corresponding situations. By thinking positively it seemed to
automatically attract positive things into my life.

The fourth thing I learned was that I had to work out a step by step plan to get to
where I wanted to be. This requires identifying a challenging goal and putting in place each
step that is required to achieve that goal. By doing this you are constantly putting your efforts
in the right place at all times. The most important thing here is to set a meaningful goal that is
set in stone, whilst always remembering that plans never go according to plan. Therefore, you
must be constantly monitoring your plan.

The above four realizations have meant that I was able to turn around my situation
very quickly. I was very receptive to learning as my situation at the time felt terrible and I
was sick and tired of being in my position. So it was imperative to become receptive to new
ideas and knowledge as this will affect the pace at which you learn. Within days I was able to
completely remove the stomach churning, the hot sweats, the restless sleep and the tiredness
by applying the points made above. After training my mind to think correctly, I was able to
sit down calmly and apply my energies to a step by step plan in a direction I believed would
gradually pull myself out of my challenging situations.

16
 CHAPTER-III
STRESS MANAGEMNENT AT BIG BAZAR
INTRODUCTION
Stress is a fact of life, wherever you are and whatever you are doing. You cannot avoid
stress, but you can learn to manage it so it doesn't manage you./ Changes in our lives such as
going to college, getting married, changing jobs, or illnesses are frequent sources of stress.
Keep in mind that changes that cause stress can also benefit you. Moving away from home to
attend college, (for example) creates personal development opportunities new challenges,
friends and living arrangements. That is why it's important to know yourself and carefully
consider the causes of stress .learning to do this takes time, and although you cannot avoid
stress, the good news is that you can minimize the harmful effects of stress, such as
depression or hypertension. The key is to develop an awareness of how you interpret, and
react to, circumstances. This awareness will help you develop coping techniques for
managing stress.

STRESS
 Physical and Psychological responses to the pressures of daily life in Big
Bazar.

TYPES OF STRESS
 Eustress(Positive)
 Distress(Negative)

CAUSES OF STRESS
The causes of stress in organization are listed below
 Nature of work
 Organization policies
 Working condition
 Working environment
 Job structure
The most frequent reasons for "stressing out" fall into three main categories:
1. The unsettling effects of change

17
 2. The felling that an outside force is challenging or threatening you
3. The feeling that you have lost personal control.

Life events such as marriage, changing jobs, divorce, or the death of a relative or friend
are the most common causes of stress. Although life-threatening events are less conman, they
can be the most physiologically and psychological acute. They are usually associated with
public service career fields in which people experience intense stress levels because of
imminent danger and a high degree if uncertain tee -police officer, fire and rescue worker,
emergency relief worker, and the military.
You may not plan to enter a high -stress career, but as a college student, you may find
that the demands of college life can create stressful situations. The institute of mental health
(NIMH) notes some of the more conman stressors for college student:

 Increased academic demands

 Being on your own in a new environment
 Change in family relations
 Financial responsibilities
 Changes in your social life
 Exposure to new people, ideas, and temptations
 Awareness of your sexual identity and orientation
 Preparing for life after graduation.

SYMPTOMS OF DISTRESS in BiG BAzar

Symptoms of stress fall into three general, but interrelated, categories - physical, mental,
and emotional. Review this list carefully. If you find yourself frequently experiencing these
symptoms, you are likely felling distressed:
 Headaches
 Fatigue
 Gastrointestinal problems
 Heart problems, such as palpitations
 Hypertension(high blood pressure)
 Inability to focus/lack of concentration
 Sleep disturbances, whether it's sleeping too much or an inability to sleep

18
  Sweating palms/shaking hands
 Anxiety
 Sexual problems
Even when you don't realize it, stress can cause or contribute to serious physical
disorders. It increases hormones such as adrenaline and cortico sterone, which affect your
metabolism, immune reactions, and other stress responses. That can lead to increases in your
heard rate, respiration, blood pressure, and physical demands on your internal organs.
Behavioral changes are also expressions of stress. They are including:
 Irritability
 Disruptive eating patterns(overeating or under eating)
 Harsh treatment of stress
 Increased smoking or alcohol consumption
 Isolation
 Compulsive shopping.
A sustained high level of stress is no laughing matter. It can affect every area of your
life-productivity in the workplace and classroom, increased health risks, and relationships, to
name just a few.

POTENTIAL SOURCES OF STRESS

There are three categories of potential stressors

 Environmental factor
 Organization factor
 Individual factors

Environmental factors
Just as environmental uncertainty influences the design of an organization. Changes in
business cycle create economic uncertainties

Organization factors

There are no storages of factors within the organization that can cause stress;
pressures to avoid error or complete tasks in a limited time period, work overload are few
examples.

19
Individual factors

The typical individual only works about 40 hours a week. The experience and
problems that people encounter in those other 128 non-work hours each week can spell over
to the job.

Potential sources Consequences

MANAGING STRESS
As noted in the introduction, you can learn to manage stress. The first step understands
yourself better-how you react in different situations, what causes you stress, and how you
behave when you fell stressed. Once you will do that, take the following steps:
 Set priorities: Use the time -management tips you earned in section 1. Make a to
do list. Decide what is really important to get done today, and what can wait. This

20
 halos you to know that you are working on your most immediate priorities, and you
don't have the stress of trying to remember what you should be doing.

 Practice facing stressful moments: think about the event or situation you expect to
face and rehearse your reactions. Find ways to practice dealing with the challenges.
If you know that speaking in front of a group frightens you, practice doing it,
perhaps stress management is key to academic success. With a trusted friend or
fellow student. If the pressure of taking tests cause you to freeze up, buy some
practice tests abate school bookstore or online and work with them when there are
no time pressures.

 Examine your expectations: try to set realistic goals. It’s good to push yourself to
achieve, but make sure your expectations are realistic. Watch out for perfectionism.
Be satisfied. With doing the best you can. Nobody’s perfect-not you, not your
fellow cadet, nobody. Allow people the liberty to make mistakes, and mistakes can
be a good teacher. Live a healthy lifestyle plenty of exercise. Eat healthy food.
Allow time for rest and relaxation. Find a relaxation technique that works for you-
prayer, yoga, meditation, or breathing exercise. Look for the humor in life, and
enjoy yourself.

 Learn to accept change as a part of life: nothing stays the same. Develop a support
system of friends and relatives you can talk to when needed. Believe in yourself
and your potential. Remember that many people from disadvantaged backgrounds
have gone on to enjoy great success in life.

 Live a healthy lifestyle: Get plenty of exercise. Eat healthy foods. Allow time for
rest and relaxation. Find a relaxation technique that works for you-prayer, yoga,
meditation, or breathing exercises. Look for the humor in life, and enjoy yourself.

TIPS TO REDUCE STRESS

 Mediation
 Exercises
 SWOT analysis

21
 Scheduling your work
 Managing time and commitment
 Counseling
 Have a positive approach
 Have faith

22
 CHAPTER 4
OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVE
 To study on Stress Management at M/s Big Bazar .

SECONDARY OBJECTIVES

 To study the major causes for stress among employees at BIG BAZAR .
 To ascertain the level of interpersonal stressors from superior to sub-ordinates.
 To study the impact of stress on employee performance.
 To examine the techniques adopted by the employees to reduce stress.
 To provide valuable suggestions and Recommendations to enhance the measures to
managing stress.

23
 RESEARCH METHODOLOGY
RESEARCH
Research is an active, diligent and systematic process of inquiry in order to discover,
interpret or revise facts, events, behaviors, or theories, or to make practical applications with
the help of such facts, laws or theories. The term “RESEARCH” is also used to describe the
collection of information about a particular subject. It is the framework or plan for a study
used as a guide in collecting and analyzing data.

Research is a process in which the researcher wishes to find out the end result for a
given problem and thus the solution helps in future course of action. The research has been
defined as “A careful investigation or enquiry especially through search for new fact in any
branch of knowledge”.

METHODOLOGY
The procedures by which researchers go about their work of describing, explaining
and predicting phenomena are called methodology. Methods comprise the procedures used
for generating, collecting and evaluating data. Methods are ways of obtaining information
useful for assessing explanations.

RESEARCH DESIGN

Research design is the specification of the method and procedure for acquiring the
information needed to solve the problem. A research design is a plan that specifies the
objectives of the study, method to be adopted in the data collection, tools in data analysis and
hypothesis to be framed.
“Research design is an arrangement of condition for collection and analysis of data in a
manner that aims to combine relevance to research purpose with economy in procedure”.

Descriptive Research Design

In this study, descriptive research is used. Descriptive is carried out for the purpose of
collecting descriptive information.
 It is concerned with describing the characteristics of a particular individual or of a
group.

24
  It describes and explains conditions by using many subjects and questionnaires.

DATA COLLECTION

The present study is based on both the primary data and the secondary data.

PRIMARY DATA

The primary data about the stress level of BIG BAZAR employees was collected using a
printed questionnaire.

SECONDARY DATA

Books of account and annual reports were the sources of secondary data and the
secondary data was also collected from various books, websites and newspapers.

DATA SOURCES
The data collected for the study is mainly through the distribution of questionnaire; to be
precise the data collected for study was both primary and secondary sources.

QUESTIONNAIRE
A printed questionnaire was used to collect data about stress. A questionnaire is a sheet of
paper containing questions relating to contain specific aspect, regarding which the
researcher collects the data.
Because of their flexibility the questionnaire method is by far the most common
instrument to collect primary data. The questionnaire is given to the respondent to be
filled up.

SAMPLING TECHNIQUE
The sampling technique used in this study is simple random sampling. It is the way in
which each element of the population has an equal and independent chance of being included
in the sample.

SAMPLE SIZE
Sample size is the number of observations used for calculating estimates of a given
population. A sample of 108 respondents was selected by simple random sampling method.
All the opinions expressed herein are the contribution by the respondents only.

25
SURVEY PERIOD

The data was collected in the month of June and July 2015.

Population : 257

Sample Size : 108

Sampling method : Simple Random Sampling

STATISTICAL TOOLS USED

To analyze and interpret collected data the following statistical tools were used.
 Percentage Analysis
 Chi-square test
 One way ANOVA test
 Correlation test

PILOT STUDY

A Pilot Study is important to measure whether the questions in the interview schedule
are adequate to gather required data or not and fulfilling the objectives of the study. After
finalizing the number of items in the research instrument using phase & contend validity
tests, a pilot study was undertaken to access the reliability of the variables. Since the
Researcher got favorable results from the pilot study, the present study has been undertaken.
Hence the Researcher conducted pilot study then finalized the questionnaire considering
some relevant modifications.

SPSS
The researcher uses SPSS software (16th version) for analysis and interpretations
purpose with regard to this project.

26
 DATA ANALYSIS AND INTERPRETATIONS

These are tools, which helps to analyze the collected data. This analysis contains
various approaches like comparisons, detecting, accuracy, estimation etc.

The applied statistical tools are

 Percentage method
 Chi-square method
 One way ANOVA method
 Correlation method

PERCENTAGE METHOD
In this project percentage method test are used. The percentage method is used to know
the accurate percentages of the data taken, it is easy to graph out through the percentages.
The following are the formula.
No.of Respondants
 Percentage of Respondents = Total No.of Respondents X 100

From the above formula, we can get percentages of the data given by the respondents.

CHI - SQUARE ANALYSIS

In this project chi- square test was used. This test is used to test significance
of association between two attributes. Chi- square, symbolically written as χ2 (pronounce as
Ki- square), is a statistical measure used in the context of sampling analysis for comparing
variance to a theoretical variance.
Formula for finding chi square is
(O − E)2
χ2 = ∑
E

In this study chi-square is to find the association between the years of work
experience of respondents in that company with their satisfaction towards their company’s
management.

27
ONE WAY ANOVA
A statistical method for making simultaneous comparisons between two or more
means, a statistical method that yields values that can be tested to determine whether a
significant relation exists between variables.

FORMULA
T = ∑X1+∑X2+………+∑Xn
Correlation Factor
C.F = T 2 /N
Sum of Squares
(SS) = ∑X12 + ∑X22 +………∑Xn2 - T 2 /N

Sum of Squares between Samples

(∑X1)2 (∑X2)2 (∑Xn)2
SSC = + +……… - T 2 /N
n n n

Squares with in the samples

SSW = SS – SSC
Where
T 2 = Square of sum of all items
n = Number of all items
N = No of samples

CORRELATIONANALYSIS

Correlation Analysis is a statistical technique used to measure the magnitude of linear

relationship between two variables. Correlation Analysis is not used in isolation to describe
the relationship between variables. To analyze the relation between two variables, two
prominent correlation coefficient are used –the Pearson product correlation coefficient and
Spearman’s rank correlation coefficient.

28
 In this study the Pearson product correlation coefficient is used to find the correlation
coefficient between the respondent’s level of satisfaction towards the eligibility criteria for
promotion and whether the motivation of the respondents improves the performance of the
organization. This is also known as simple correlation coefficient and is denoted by “r”. The
“r” value ranges from -1, through 0, to +1.
It is calculated using the formula

(𝐍 ∑ 𝐝𝐱 𝐝𝐲)−(∑ 𝐝𝐱 ∑ 𝐝𝐲)
𝐫=
√𝐍 ∑ 𝐝𝐱 𝟐 −(∑ 𝐝𝐱)𝟐 ∗ √𝐍 ∑ 𝐝𝐲 𝟐 −(∑ 𝐝𝐲)𝟐

29
 PERCENTAGE ANALYSIS
AGE
TABLE No.: 5.1.1

S.No AGE No. OF RESPONDENTS PERCENTAGE

1 25 & Below 18 16.7

2 26-35 36 33.3

3 36-45 40 37.0

4 46-55 10 9.3

5 56 & Above 4 3.7

TOTAL 108 100

INFERENCE
From the above table it is inferred that 37% of the respondents belong to the age
group of 36-45 and 3.7% of the respondents between 56 and above.

AGE
CHART No.: 5.1.1

30
 40
40 36

35

30

25
18
20

15 10
10
4
5

0
25 & Below 26-35 36-45 46-55 56 & Above

AGE

GENDER
TABLE No.: 5.1.2

S.No GENDER No. OF RESPONDENTS PERCENTAGE

1 Male 90 83.3

2 Female 18 16.7

TOTAL 108 100

INFERENCE
The above table depicts that 83.3% of the respondents are male and 16.7% of the
respondents are female.

GENDER
CHART No.: 5.1.2

31
 90

90

80

70

60

50

40

30 18

20

10

0
Male Female

GENDER

QUALIFICATION
TABLE No.: 5.1.3

S.No QUALIFICATION No. OF RESPONDENTS PERCENTAGE

1 School level 23 21.3

2 Diploma 30 27.8

3 UG 43 39.8

4 PG 12 11.1

TOTAL 108 100

INFERENCE
From the above table it is noted that 39.8% of the respondents are UG candidatesand
11.1% of the respondents are PG candidates.

QUALIFICATION

32
 CHART No.: 5.1.3

43
50 School Level
30 Diploma
40
23
UG
30
12 PG
20

10

0
School Level Diploma UG PG

EXPERIENCE
TABLE No.: 5.1.4

S.No EXPERIENCE No. OF RESPONDENTS PERCENTAGE

1 1-2 33 30.6

2 3-5 38 35.2

3 6-10 28 25.9

4 11-15 6 5.6

5 16 years above 3 2.8

TOTAL 108 100

INFERENCE
The above table shows that 35.2% of the respondents have experience between 3-5
yearsand 2.8% of the respondents withhold experience of 16 years.

33
 EXPERIENCE
CHART No.: 5.1.4

38
33
40
28
35
30
25 EXPERIENCE
20
15 6
3
10
5
0
1-2 years 3-5 years 6-10 years 11-15 years 16 years
above

SALARY
TABLE No.: 5.1.5

S.No INCOME No. OF RESPONDENTS PERCENTAGE

1 Less than 10,000 46 42.6

2 11,000-20,000 28 25.9

3 21,000-30,000 25 23.1

4 31,000-40,000 7 6.5

5 41,000& Above 2 1.9

TOTAL 108 100

INFERENCE
From thetable it is inferred that 42.6% of the respondents receive salary below 10,000
and 1.9%of the respondents receive salary of above 41,000.

34
 SALARY
CHART No.: 5.1.5

7 2

25 46

28

Less than 10,000 11,000-20,000 21,000-30,000 31,000-40,000 41,000 & Above

JOB NATURE
TABLE No.: 5.1.6

S.No QUALIFICATION No. OF RESPONDENTS PERCENTAGE

1 Temporary 5 4.6

2 Contract 20 18.5

3 Permanent 83 76.9

TOTAL 108 100

INFERENCE
From the above table it is inferred that 76.9% of the respondents are permanent
workers and 4.6% of the respondents are temporary.

JOB NATURE
CHART No.: 5.1.6

35
 83

90
80
70
60
50 20
40
5
30
20
10
0
Temporary Contract Permanent

Temporary Contract Permanent

SHIFT WORK CAUSES STRESS

TABLE No.: 5.1.7

S.No SHIFT WORK No. OF RESPONDENTS PERCENTAGE

1 Yes 80 74.1

2 No 28 25.9

TOTAL 108 100

INFERENCE
The above tabledepicts that 74.1% of the respondents agree that shift work causes
stress and 25.9% of the respondents do not agree to the statement.

SHIFT WORK CAUSES STRESS

CHART No.: 5.1.7

36
 90
80
80

70

60

50

40

30 28

20

10

0
Yes No

Yes No

UNDERGOING STRESS IN JOB

TABLE No.: 5.1.8

S.No STRESS No. OF RESPONDENTS PERCENTAGE

1 Yes 100 92.6

2 No 8 7.4

TOTAL 108 100

INFERENCE
From the above table it is inferred that 92.6% of the respondents agree that they
undergo stress in their job and 7.4% of the respondents reveal no to the statement.

UNDERGOING STRESS IN JOB

CHART No.: 5.1.8

37
 8

100

Yes No

CAUSES FOR STRESS

TABLE No.: 5.1.9

S.No CAUSES No. OF RESPONDENTS PERCENTAGE

1 Work Load 31 28.7

2 Work Timings 12 11.1

3 Meeting targets 37 34.3

4 Ventilation 13 12

5 Interpersonal relationship 7 6.5

TOTAL 100 92.6

INFERENCE
From the table it states that 37% of the respondents are getting stress due to targets
and 6.5% of the respondents are getting stress due to interpersonal relationship.

38
 CAUSES FOR STRESS

CHART NO: 5.1.9

STRESS CORRELATE WITH FAMILY

TABLE No.: 5.1.10

S.No CORRELATE No. OF RESPONDENTS PERCENTAGE

1 Always 8 7.4

2 Often 25 23.1

3 Sometimes 40 37

4 Never 16 14.8

5 Rarely 19 17.6

TOTAL 108 100

INFERENCE
The above table depicts that 37% of the respondents agree that stress in organization
correlate with the family and 7.4% of the respondents reveal always to the statement.

39
 STRESS CORRELATE WITH FAMILY
CHART No.: 5.1.10

8
19

25

16

40

Always Often Sometimes Never Rarely

REASON FOR STRESS

TABLE No.: 5.1.11

S.No REASON No. OF RESPONDENTS PERCENTAGE

1 Unenthusiastic 18 16.7

2 Out of touch 13 12

3 Workload 60 55.6

4 Idle 17 15.7

TOTAL 108 100

INFERENCE
From the above table it is inferred that 55.6% of the respondents have undergone
stress due to workloadand 12% of the respondents are getting stress due to out of touch.

40
 REASON FOR STRESS

CHART No.: 5.1.11

70

60
60

50

40

30

20 18 17
13
10

0
Unenthusiastic Out of touch Workload Idle

CAUSES FOR STRESS

STRESS DUE TO SUPERIOR SCOLDS

TABLE No.: 5.1.12

S.No SUPERIOR No. OF RESPONDENTS PERCENTAGE

1 Always 10 9.3

2 Often 35 32.4

3 Sometimes 30 27.8

4 Never 28 25.9

5 Rarely 5 4.6

TOTAL 108 100

INFERENCE

41
 From the above table it is noted that 32.4% of the respondents reveal often to the
superior scolds and 4.6% of the respondents reveal always to the statement.

STRESS DUE TO SUPERIOR SCOLDS

CHART No.: 5.1.12

35
35
30 30
28
25
20
15 10
10
5
0 5
Always
Often
Sometimes
Never
Rarely

Always Often Sometimes Never Rarely

LEADERSHIP STYLE MAKES FEEL STRESS

TABLE No.: 5.1.13

S.No SUPERIOR No. OF RESPONDENTS PERCENTAGE

1 Strongly agree 19 17.6

2 Agree 22 20.4

3 Neutral 18 16.7

4 Disagree 29 26.9

5 Strongly disagree 20 18.5

TOTAL 108 100

INFERENCE
42
 The above tabledepicts that 26.9% of the respondents reveal disagree that the
leadership style makes the employee to feel stress and 16.7% of the respondents reveal
neutral.

LEADERSHIP STYLE MAKES FEEL STRESS

CHART No.: 5.1.13

30 29
25 22
19
20 18
20
15
10
5
0
Strongly agree
Agree
Neutral
Disagree
Strongly
disagree

Strongly agree Agree Neutral Disagree Strongly disagree

LACK OF COMMUNICATION CAUSES STRESS

TABLE No.: 5.1.14

S.No STRESS No. OF RESPONDENTS PERCENTAGE

1 Yes 88 81.5

2 No 20 18.5

TOTAL 108 100

INFERENCE
From the above table it is inferred that 81.5% of the respondents agree that lack of
communication causes stress and 18.5% of the respondents does not agree to it.

43
 LACK OF COMMUNICATION CAUSES STRESS

CHART No.: 5.1.14

100 88

80

60

40

20 20

Yes
No

Yes No

COMPLETION OF TASK UNDER PRESSURE

TABLE No.: 5.1.15

S.No TASK No. OF RESPONDENTS PERCENTAGE

1 Strongly agree 11 10.2

2 Agree 12 11.1

3 Neutral 40 37

4 Disagree 31 28.7

5 Strongly disagree 14 13

TOTAL 108 100

44
INFERENCE
The above table shows that 37% of the respondents agree neutral in completion of
organization task makes them to feel pressureand 10.2% of the respondents reveal strongly
agree.

COMPLETION OF TASK UNDER PRESSURE

CHART No.: 5.1.15

45
40
40

35
31
30

25

20
14
15 12
11
10

0
Strongly agree Agree Neutral Disagree Strongly disagree

COMFORTNESS TOWARDS FAILURE

TABLE No.: 5.1.16

S.No FAILURE No. OF RESPONDENTS PERCENTAGE

1 Highly comfort 3 2.8

2 Comfort 5 4.6

3 Neutral 20 18.5

4 Discomfort 50 46.3

5 Highly discomfort 30 27.8

45
 TOTAL 108 100

INFERENCE
From the above table it is inferred that 46.3% of the respondents feel discomfort
towards the failure of achieving goals and 2.8% of the respondents feel highly comfort
towards the statement.

COMFORTNESS TOWARDS FAILURE

CHART No.: 5.1.16

3 5

30
20

50

Highly comfort Comfort Neutral Discomfort Highly discomfort

FEAR ABOUT QUALITY OF PERFORMANCE

TABLE No.: 5.1.17

S.No QUALITY No. OF RESPONDENTS PERCENTAGE

1 Always 15 13.9

2 Often 33 30.6

3 Sometimes 14 13

4 Never 26 24.1

46
 5 Rarely 20 18.5

TOTAL 108 100

INFERENCE
From the above table it is noted that 30.6% of the respondents often fear for quality of
performance and 13% of the respondents reveal sometimes.

FEAR ABOUT QUALITY OF PERFORMANCE

CHART No.: 5.1.17

35 33
30
25 26
20 15
15 20
14
10
5
0
Always
Often
Sometimes
Never
Rarely

Always Often Sometimes Never Rarely

SYMPTOMS FOR STRESS

TABLE No.: 5.1.18

S.No QUALITY No. OF RESPONDENTS PERCENTAGE

1 Headache 25 23.1

2 Lack of sleep 15 13.9

3 Fear 13 12

47
 4 Depression 16 14.8

5 Raising blood pressure 39 36.1

TOTAL 108 100

INFERENCE
The above table shows that 36.1% of the respondents are affected by blood pressure
due to stress in work place and 12% of the respondents reveal fear as the symptom of stress.

SYMPTOMS FOR STRESS

CHART No.: 5.1.18

25

39

15

16 13

Headache Lack of sleep Fear Depression Raising blood pressure

WAYS TO REDUCE STRESS

TABLE No.: 5.1.19

S.No STRESS No. OF RESPONDENTS PERCENTAGE

1 Flexible work hours 30 27.8

2 Distributed workload 20 18.5

48
 3 Timely targets 8 7.4

4 Periodic relaxation 50 46.3

TOTAL 108 100

INFERENCE
The above table depicts that 46.3% of the respondents suggested periodic relaxation
to reduce stress in work placeand 7.4% of the respondents suggested timely targets as the
ways to reduce stress.

WAYS TO REDUCE STRESS

CHART No.: 5.1.19

50

50 30
40 20
30 8
20 REDUCE IN STRESS

10
0
Flexible work Distributed Timely targets Periodic
hours workload relaxation

Flexible work hours Distributed workload Timely targets Periodic relaxation

MEASURES TO REDUCE STRESS

TABLE No.: 5.1.20

S.No MEASURES No. OF RESPONDENTS PERCENTAGE

49
 1 Counseling 13 12

2 Job rotation 36 33.3

3 Leisure breaks 40 37

4 Sports activities 15 13.9

5 Recognizing good work 4 3.7

TOTAL 108 100

INFERENCE
From the above table it is inferred that 37% of the respondents suggested leisure
breaks to reduce stress and 3.7% suggested recognizing good work as the measure to reduce
stress.

MEASURES TO REDUCE STRESS

CHART No.: 5.1.20

4 13
15

36

40

Counseling Job rotation Leisure breaks

Sports activities Recognizing good work

RECREATION ACTIVITIES

TABLE No.: 5.1.21

S.No ACTIVITIES No. OF RESPONDENTS PERCENTAGE

50
 1 Quarterly 13 12

2 Half yearly 25 23.1

3 Annual 70 64.8

TOTAL 108 100

INFERENCE
From the above table it is inferred that 64.8% of the respondents agree that the
company provides recreation activities annually and 12% of the respondents reveal quarterly.

RECREATION ACTIVITIES

CHART No.: 5.1.21

70

70
60
50 25
40
13
30
20
10
0
Quarterly Half yearly Annual

Quarterly Half yearly Annual

SOLUTION FOR STRESS

TABLE No.: 5.1.22

51
 S.No SOLUTION No. OF RESPONDENTS PERCENTAGE

1 Yes 95 88

2 No 13 12

TOTAL 108 100

INFERENCE
From the above table it is inferred that 88% of the respondents agree that they find
solution for problem which causes stress and 12% of the respondents does not agree to it.

SOLUTION FOR STRESS

CHART No.: 5.1.22

100 95

90

80

70

60

50

40

30

20
13
10

0
Yes No

Yes No

KIND OF SOLUTION

TABLE No.: 5.1.23

52
S.No SOLUTION No. OF RESPONDENTS PERCENTAGE

1 Rational thinking 6 5.6

2 Preplanned work 49 45.4

3 Positive thinking 23 21.3

4 Completion of work in time 17 15.7

TOTAL 95 88

INFERENCE
From the above tableit is noted that 45.4% of the respondentsfind solution to solve the
problem by preplanned workand 5.6% of the respondents reveal rational thinking for the
statement.

KIND OF SOLUTION

CHART No.: 5.1.23

STRESS PROGRAM ACTIVIES

TABLE No.: 5.1.24

53
S.No STRESS PROGRAM No. OF RESPONDENTS PERCENTAGE

1 Educate the problem 14 13

2 Promote time management 36 33.3

3 Provide relaxation and meditation 40 37

4 Healthy diet 18 16.7

TOTAL 108 100

INFERENCE
The above table states that 37% of the respondents agreed that the organization
arranges the stress program called meditation class and 13% of the respondents agreed that
the organization arranges the stress program of educating the problem.

STRESS PROGRAM ACTIVIES

CHARTNo.: 5.1.24

40
36

40
18
30 14

20

10

Educate the problem Promote time management

Provide relaxation and meditation Healthy diet

SATISFIED WITH MEASURES FOR MANAGING STRESS

TABLE No.: 5.1.25

54
 S.No SATISFIED No. OF RESPONDENTS PERCENTAGE

1 Highly satisfied 30 27.8

2 Satisfied 40 37

3 Neutral 7 6.5

4 Dissatisfied 18 16.7

5 Highly dissatisfied 13 12

TOTAL 108 100

INFERENCE
The table states that 37% of the respondents are satisfied with the measures adopted
by organization and 6.5% of the respondents reveal neutral.

SATISFIED WITH MEASURES FOR MANAGING STRESS

CHART No.: 5.1.25

13

30

18

40

Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

5.2 CHI-SQUARE TEST

55
 ANALYSIS OF OPINION OF RESPONDENTS REGARDING
EXPERIENCE AND SALARY

EXPERIENCE

TABLE No.: 5.2.1

S.No EXPERIENCE No. OF RESPONDENTS PERCENTAGE

1 1-2 33 30.6

2 3-5 38 35.2

3 6-10 28 25.9

4 11-15 6 5.6

5 16 years above 3 2.8

TOTAL 108 100

SALARY

TABLE No.: 5.2.2

S.No INCOME No. OF RESPONDENTS PERCENTAGE

1 Less than 10,000 46 42.6

2 11,000-20,000 28 25.9

3 21,000-30,000 25 23.1

4 31,000-40,000 7 6.5

5 41,000 & Above 2 1.9

TOTAL 108 100

HYPOTHESIS

56
NULL HYPOTHESIS (H0)

There is no significant association between the Experience and Salary of the

employees.

ALTERNATIVE HYPOTHESIS (H1)

There is significant association between the Experience and Salary of the employees.

CROSS TABULATION

TABLE No.: 5.2.3

EXPERIENCE Vs SALARY

less than 11,000 - 21,000 - 31,000 - 41,000 &

Income level
10,000 20,000 30,000 40,000 above
Job 1 - 2 years 33 0 0 0 0 33
3 - 5 years 13 25 0 0 0 38
6 - 10 years 0 3 25 0 0 28
11 - 15 years 0 0 0 6 0 6
16 years above 0 0 0 1 2 3
Total 46 28 25 7 2 108

TABLE No.: 5.2.4

CHI-SQUARE TESTS

Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square 3.107E2a 16 .000
Likelihood Ratio 209.832 16 .000
Linear-by-Linear
94.000 1 .000
Association
N of Valid Cases 108

CALCULATION
57
 Calculated Value : 3.102

The degree of freedom : 16

The tabulated value : 0.000

From the SPSS, it is generated that the significant value is 0.000, which is less than
0.05 level of significance, so the null hypothesis is rejected.

INFERENCE

Hence, there is a significant association between the experience and salary. Hence the
experience factor is considered with the salary of the employees.

5.3 CORRELATION TEST

58
 ANALYSIS OF OPINION OF RESPONDENTS REGARDING STRESS
AND FEAR ABOUT THE QUALITY

STRESS

TABLE No.: 5.3.1

S.No SUPERIOR No. OF RESPONDENTS PERCENTAGE

1 Always 10 9.3

2 Often 35 32.4

3 Sometimes 30 27.8

4 Never 28 25.9

5 Rarely 5 4.6

TOTAL 108 100

FEAR ABOUT THE QUALITY

TABLE No.: 5.3.2

S.No QUALITY No. OF RESPONDENTS PERCENTAGE

1 Always 15 13.9

2 Often 33 30.6

3 Sometimes 14 13

4 Never 26 24.1

5 Rarely 20 18.5

TOTAL 108 100

HYPOTHESIS

59
NULL HYPOTHESIS (H0)

There is no significant association between the stress and fear about the quality of
performance of the employees.

ALTERNATIVE HYPOTHESIS (H1)

There is significant association betweenthe stress and fear about the quality of
performance of the employees.

TABLE No.: 5.3.3

Correlations
Causes Stress fear
Causes Stress Pearson
1 .937**
Correlation
Sig. (2-tailed) .000
N 108 108
fear Pearson
.937** 1
Correlation
Sig. (2-tailed) .000
N 108 108

CALCULATION

R = 0.937

From the SPSS output generated, the correlation value is 0.937 and significant value
is 0.000 which is less than 1. So, the null hypothesis is rejected.

INFERENCE

Hence, it is positively correlated. Thus there is a significant relationship between the

stress and fear about the quality in the organization.

5.4 ANOVA

60
 ANALYSIS OF OPINION OF RESPONDENTS REGARDING
EXPERIENCE AND CAUSESFOR STRESS

EXPERIENCE

TABLE No.: 5.4.1

S.No EXPERIENCE No. OF RESPONDENTS PERCENTAGE

1 1-2 33 30.6

2 3-5 38 35.2

3 6-10 28 25.9

4 11-15 6 5.6

5 16 years above 3 2.8

TOTAL 108 100

CAUSES FOR STRESS

TABLE No.: 5.4.2

S.No CAUSES No. OF RESPONDENTS PERCENTAGE

1 Work Load 31 28.7

2 Work Timings 12 11.1

3 Meeting targets 37 34.3

4 Ventilation 13 12

5 Interpersonal relationship 7 6.5

TOTAL 100 92.6

HYPOTHESIS:

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NULL HYPOTHESIS (H0):

There is no significant difference between the experience of the employees and causes
for stress.

ALTERNATIVE HYPOTHESIS (H1):

There is significant difference between the experience of the employees and causes
for stress.

ANOVA
TABLE No.: 5.4.3

EXPERIENCE Sum of Squares df Mean Square F Sig.

Between Groups 55.575 4 13.894 141.400 .000
Within Groups 9.335 95 .098
Total 64.910 99

TABLE No.: 5.4.4

Duncan
Reason N Subset for alpha = 0.05
1 2 3 4
Work load 31 1.00
Work timings 12 1.83
Meeting targets 37 2.24
Ventilation 13 3.00
Interpersonal relationship 7 3.14
Sig. 1.000 1.000 1.000 .234

MEANS PLOT:

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Means Plot:

Based on the result obtained from the SPSS, the significant value is 0.000 and it is
lower than 0.05. So reject the null hypothesis.

INFERENCE:

From the above table it is inferred that there is a significant difference between the
experience and causes for stress.

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 CHAPTER-VI

FINDINGS FROM THE STUDY

 From the analysis it is found that 37%of the respondents belong to the age group of
36-45 years.
 The researcher identified that majority of the respondents belong to male category.
 The researcher highlights that 39.8% of the respondents are Under Graduate.
 It is found that 35.2% of the respondents having experience between 3 to 5 years.
 The researcher highlightsthat 42.6% of the respondents receive salary below 10,000.
 It is found that 76.9%of the respondents are permanent workers.
 The researcher highlights that 74.1% of the respondents agree that the shift work
causes stress.
 It is found that 92.6% of the respondents are agreeing that they undergo stress in their
job.
 From the analysis it is noted that 37% of the respondents are getting stress due to
targets.
 It is noted that 37% of the respondents agree that stress in organization correlate with
the family.
 From the study it is clearly explicit that 55.6% of the respondents have undergone
stress due to workload.
 It is found that32.4% of the respondents reveal often to the superior scolds.
 The researcher highlights that 26.9% of the respondents reveal disagree that the
leadership style makes the employee to feel stress.
 It is noted that 81.5% of the respondents agree that lack of communication causes
stress.
 It is identified that 37% of the respondents neutral in completion of organization task
makes them to feel pressure.
 The researcher highlights that 46.3% of the respondents feels discomfort towards the
failure of achieving goals.
 It is noted that30.6% of the respondents often fear for quality of performance.

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 It is found that36.1% of the respondents are affected by blood pressure due to stress in
work place.
 The researcher highlights that46.3% of the respondents suggested periodic relaxation
to reduce stress in work place.
 It is found that37% of the respondents suggested leisure breaks to reduce stress.
 From the analysis it is clearly explicit that 64.8% of the respondents agree that the
company provides recreation activities annually.
 From the analysis depicts that 88% of the respondents agree that they find solution for
problem which causes stress.
 It is found that45.4% of the respondents find solution to solve the problem by
preplanned work.
 It is identified that 37%of the respondents agreed that the organization arranges the
stress program called meditation class.
 The researcher found that37%of the respondents are satisfied with the measures
adopted by organization.
 By using Chi-square it is found that there is a significant association between the
experience and salary.
 By using Correlation it is found out that there is a strong correlation between the
stress and fear about the quality in the organization.
 From ANOVA, it is noted that there is a significant relationship between the
experience and causes for stress.

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 NEED FOR THE STUDY

 To find out the employees stress management at Big Bazar and Industries Limited.
 To study helps to reduce the stress of the employees in an organization.
 To identify the diseases this is affecting the employees due to the stress.
 To helps the organization to follow the stress management effectively.
 To provide suggestions for the employees to overcome the stress.

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 SCOPE FOR FURTHER STUDY

 The study undertaken can be applicable to all organization which may have different
work.
 This study will be helpful for the other research for extension within same area.
 This research can also be collected in the sectors like banks, software industries to
measure the stress level of employees.
 The recommendation and suggestions of the study can also be applied to similar
project or similar situation.

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 LIMITATIONS OF THE STUDY

 The research was conducted in a limited duration.

 The sample size was confined to only 108 respondents.
 Workers do not able to express their true views because of management fear.
 Increasingly the behavioral science discoveries are become important not merely
because of the widely-acknowledged limitations.
 Through the study is on stress management, it has excluded certain categories of
employees.

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 SUGGESTIONS AND RECOMMENDATIONS

From the study it is founded that most of the employees feel much pressure in
completing a task hence it is suggested to the management to encourage plan schedule and
give a detail description about the project work it makes the employees to become familiar
with the project of their clients and also make the employee to complete the task without any
work pressure.

From the study the research identifies that the organization is providing the stress
program activities to the employees, but the employees are not utilizing the opportunities to
the full extend. If the employees’ utilizes the stress program in a letter way the cause of stress
can be minimized.

It has also identified that most of the respondents get high level of stress when the
superiors scold hence it is suggested to the respondents to have open mind and to think
broader to excel in the career path.

From the study the research identifies that some extend of employees carry out their
work in the pre-planned way. So it is suggested to continue the same for future period and it
is also advised to other employee’s to carry out the same.

From the study research identifies that employee’s stress correlated with their family
members hence forth it is suggested to the respondents that the employees can go with
meditation and yoga to relax their stress and to have the presence of mind which in turn
makes the employees to balance their work and personal life.

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 CONCLUSION

In the present scenario stress as become the major buzz work and legitimate concern
of the work time. So the researcher focused the project on the title” A Study on Stress
Management at M/s Big Bazar And Industries Ltd. The study inferred that most of the
employees are satisfied with the stress related techniques and measures adopted by the
organization. The organization can also concentrate on the area of plane schedule and giving
a detailed description of the work schedule which makes the employee to complete the work
without any work pressure.

The organization can also provide better opportunities towards the program on
meditation and yoga classes which in increases the presence of mind and makes the employee
to think in broader.

So the research concludes that stress is good for same extent, but “we need to find the
optimal level which motivates but not overwhelm us”.

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