INTERNSHIP REPORT

ON
TCS
Internship July –August 2013
By
HAFIZ MUHAMMAD ZULQARNAIN

F10BA155
SESSION 2010 –2014

Supervised

By
MAM HINA SALEEM

Submitted

To

Institute of Business & Information Technology, Punjab University

 Tranzum Companies & Services

Table of Contents
Acknowledgement ........................................................................................................................................ 2
Chapter 1....................................................................................................................................................... 3
The Organization ...................................................................................................................................... 3
History and Background ....................................................................................................................... 3
Product/Services ................................................................................................................................... 4
General Profile ofthe Company ............................................................................................................ 5
Organizational Structure ........................................................................................................................... 9
Description of Various Departments/Sections.......................................................................................... 9
SWOT Analysis ......................................................................................................................................10
STRENGTHS .....................................................................................................................................10
WEAKNESS.......................................................................................................................................11
OPPORTUNITIES..............................................................................................................................11
THREATS...........................................................................................................................................12
Chapter 2.....................................................................................................................................................13
Internship Activities................................................................................................................................13
IMPACT OVER MY CAREER .............................................................................................................21
New Things Learned...............................................................................................................................21
Chapter 3.....................................................................................................................................................22
Summary and recommendations.............................................................................................................22
Overall Summary....................................................................................................................................22
Suggestions: ............................................................................................................................................22
Specific Recommendations for the Organization: ..................................................................................23
Specific Recommendations for the IBIT to Improve Its Curricular and Methods of Teaching to BBIT
Students...................................................................................................................................................24
Specific Recommendations For the For the Next Internship in this Organization. ................................25
Bibliography ................................................................................................................................................25
 Tranzum Companies & Services

Acknowledgement
I would like to thank all the people directly or indirectly have been involved in the Orientation
plan. This phase could not have been possible without always showing positive attitude and
interests from RDS Mr. Sajid Khan and Hafiz Tanveer. We got back of all the KAMs (Mr. Rana
Ajmal, Mr. Nasir Jamal, Mr. Abdul Khaliq, Mr. Aleem uz Zaman and especially Mr. Mr Waqar
Alam and Mr Zeeshan) all the time. Support and help showed from all the departments and their
heads is also highly appreciated.
 Tranzum Companies & Services

Chapter 1
The Organization

History and Background

Now in its 30th celebratory year of successful operations, the TCS brand has evolved into a
symbol of trust and reliability. TCS provides domestic and international express services to
consumers, corporate, SMEs and households alike with pickups and deliveries crossing over 100
million shipments annually. This it does, through a nationwide network of 250+ offices, making
TCS the biggest such network in Pakistan. TCS operates with over 8,000 professionals, 24/7
state-of-the art call center, 650 plus conveniently located Express Centers, dedicated chartered
Being 737 aircraft, 2000+ on-line and offline locations, 375 plus satellite tracked delivery
vehicles and a proficient team of 4000 couriers dedicated to providing you the best of service and
reliability in the industry. With a view to enlarging its presence in the global village, TCS
operates in inter
national territories through its business partners in Dubai and London, providing access to its
customers in over 3,500+ destinations worldwide. TCS Visatronix, a division of Intiana Private
Limited, extends booking facilities for visa applicants in the non-immigrant (work, visit, study)
categories for applicants all over Pakistan for Canada, India, Spain, Malaysia, Egypt, Tunisia,
Italy, Malta and South Africa, and UAE. Applications are booked on a "Return Service Basis" at
selected TCS Express Centers in all major cities. TCS has achieved many milestones by
investing into its business model that continues to grow stronger. Realizing the customer needs
and expectations have always been the driving principles in the milestones that TCS has
achieved over the years. This has resulted in setting benchmarks to improve the overall quality
and standards of the express courier industry.TCS achievements have led to a case study,
undertaken by Harvard Business School in 2003 for 'International Entrepreneurship' course of
MBA. TCS has been mentioned in the textbooks used by Harvard Business School as a model of
highly effective company from the developing world. A case study on TCS has also been
included in Philip Kotler’s latest South Asian edition of “Principles of Marketing” which is being
taught at the best and the biggest Business Schools across South Asia.
TCS. (2013, october 12). TCS Express & Logistics. Retrieved from tcscouriers:
http://tcscouriers.com/pk/home.aspx
 Tranzum Companies & Services

Product/Services
Prior being part of TCS, I could not even imagine that TCS has been doing so much diversifying
businesses. Like most of the lay men, I always perceived TCS as Courier Company only. Now
being part of TCS, the realization came into being that TCS is running a huge family and all
members of the family adding some important value to make it significant. TCS has completed
the journey from Technology Communications Supplies to Tranzum Enterprise in no time. The
journey and hunger of going up is still there with the purpose “To continually strive to achieve
excellence – both on and off the job”.
The domains TCS has been dealing in are as follows:
TCS Express
TCS Sentiments
TCS Aviation
TCS MMS
TCS Logistics
o W&D
o OLE
o Fleet
TCS Octara
TCS Connect
TCS Intiana
o Visatronix

TCS by time has brought innovation and seeing the market need has adapted itself to the
situation. All departments of TCS are being looked after by very qualified and experienced
personnel who 24/7 doing their best to deliver superior services to the customers. TCS is not
implanting the concept of hunting the customer, rather it is gardening. Unlike others, TCS
identifies the needs of the customer and propose the optimum solution. TCS being flexible is
always very open and believes in tailoring the service since it is the best way to have a win/win
situation.

In order to get the practical knowledge, it was necessary to spend enough time at each
department and learn their operations. Orientation Plan was designed stating visiting all possible
departments of the company which ultimately help us out to be flexible. We must know what
TCS is doing and how it is being done. An extensive plan was made of orientation & training
and plan was followed as per scheduled.
 Tranzum Companies & Services

General Profile ofthe Company

Core Values

Quality
TCS people should direct every effort to deliver
maximum value and satisfaction to our customers.
Profitability through Efficiency
Efficiency will be the hallmark of TCS people to
optimize profitability and growth.
Ethics
Nothing unethical shall be practiced by TCS people in
relation to our customers and the world at large.
Justice
Justice is to be the guiding principle of TCS people.
Creative Growth
In its quest for expansion TCS shall encourage
innovative thinking amongst its people.

Our Purpose
To continually strive to achieve excellence - both on and off the job.

Vision Statement
"TCS will be recognized and respected as professional, innovative, profitable information, and
knowledge based logistics/services enterprise. TCS embeds internet based technologies into its
internal operating structures and as business solutions for customers; with customer, employee
and shareholder interests at the core of its operations; demonstrating a clear concern for ethical
conduct and good corporate citizenship; with the objective of growing into a regional and global
player, with emphasis on the Middle East, Europe and North America".

Mission Statement
"To direct all our organizational efforts at building upon the existing organizational strengths and
brand recognition to achieve enhanced levels of profitable growth in the core business, and
diversify into new areas that complement and supplement the core business, with the
diversification aimed at achieving excellence and industry leader status in the new areas. The
TCS People will however be encouraged to be open to unconventional ideas and services and
recognize new trends at very early stages".
 Tranzum Companies & Services

Super Brands Award 2008-09

Mr.Saqib Hamdani, CEO, TCS PVT Ltd. received the coveted "SUPER BRANDS AWARD OF
PAKISTAN 2008-09" from Javed Jabbar, Chairman & CEO, JJ Media Pvt Ltd at a recently held
ceremony at a local club in Karachi.

Consumer Choice Award-2010

TCS VP-BPR & Special Projects, Mr. Jamil Ahmed, receives Consumer Choice Award-2010.

‘Brands of the Year’ Award

The quick adaptability, innovation, ambition and the right use of technology has developed TCS
into a dynamic enterprise that has changed the way business is transacted in Pakistan, making
TCS a household name in the process. This has won TCS the highly distinguished ‘Brand of the
Year’ award presented by FPCCI for two years in a row in 2007 & 2008.

Brands Icon Award

TCS has won the Brands Icon Award in 2008.

ISO 9001:2000 Certification

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TCS has attained ISO 9001:2000 certification.

Super Brands Pakistan Award

TCS has received endorsement by Super Brands Pakistan in 2007-08.

1st Telecom Excellence Award

Through the presentation of the 1st Telecom Excellence Award by the Federation Pakistan
Chamber of Commerce and Industry (FPCCI) TCS was acknowledged in 2006 for its services
rendered to the Telecom sector with regard to express, logistics, warehousing and distribution.

Case Studies

The best way to understand how we've helped organizations overcome their challenges is to read
our success stories. The articles below show TCS in action with our clients, many of whom have
worked with us for many years and have built up valuable relationships with us.

Case Study on TCS in Philip Kotler's latest South Asian edition

 Tranzum Companies & Services

A Case Study on TCS in Philip Kotler's latest South Asian edition of "Principles of Marketing"
The 13th edition of the Principles of Marketing, the seminal work of Professor Dr. Philip Kotler,
is dedicated to the South Asian Perspective. Through the decades Kotler’s work has held the fort
as the primary text on marketing for business

TCS Business Model Quoted in Harvard Business School Case Study

In a historic first for Pakistan’s business sector, the dynamic business model of TCS was quoted
in a case study undertaken by Harvard Business School in 2003 for its MBA course in
'International Entrepreneurship', and mentioned in its textbooks as the model of a highly
effective company from the developing world. Read the Harvard case study.
TCS. (2013, october 12). TCS Express & Logistics. Retrieved from tcscouriers:
http://tcscouriers.com/pk/home.aspx
 Tranzum Companies & Services

Organizational Structure

Description of Various Departments/Sections

 Tranzum Companies & Services

SWOT Analysis

STRENGTHS
Brand Name
TCS has established a strong brand image in the mind of the customers with the strenuous effort
of more than30 years through higher quality and low price. Customers always prefer to use the
TCS services due to reliability, strong image and high quality. TCS is a very popular and Largest
Brand company in Pakistan.
Market Share

o Completing three decades of Service and Innovation, TCS is Pakistan's largest

Express, Logistics and Supply Chain Company. TCS brand has evolved into a
symbol of trust & reliability, experiencing phenomenal growth and success over
the years.

o A company that has global reach and presence, the means and the resources to
propel your career into never before conquered horizons, a company that believes
its people are its most valuable asset, TCS welcome applications from ambitious,
hard-working individuals from any part of the world, with or without Experience.

Distribution Network
The most pivotal point for the TCS is that, it has also developed the most strong dealer network
in Pakistani market. The dealers are always trying to sell the TCS services to the customers
because they know they can earn high margins in the TCS services as well as due to long
enduring relationship. The management of TCS also provides more incentives to their dealers as
compared to their competitors. Dealers are always conscious about TCS services and always
guide the customer in their buying decisions about TCS services and deliver them the extra
qualities of TCS services than others.

Availability of Capital and Financial Stability

Due to its sound background and a strong umbrella of Tranzum group, TCS won’t find difficult
to take loans from any bank on the other hand as a financial stable company banks are proud to
enter their name in vendors list.
Due to excess of capital TCS also has opportunities to intrude in other business or to enhance the
current business by adding more service lines.

Dedicated Work Force

Another silent feature that TCS enjoys is its strong management. Its employees are more
competent, skilled and consistent then others. Lower and middle management always cooperate
with the top management in achieving the goals that leads to mission and becomes their vision.
Their employees work day and night in order to achieve the set target and always put TCS on the
road to success.
 Tranzum Companies & Services

WEAKNESS
High Price
Best quality always requires more prices. In particular scenario of services market TCS’s
services are bit high in prices then the competitors like OCS, Leopards and other local brands.
On the other hand it has been seen observed that Pakistan’s market is based majorly on price
consciousness. Hence TCS has to sacrifice the specific cluster of price conscious masses.

Less Managerial Control

Another drawback TCS is suffering from is less managerial control which results most of the
employees to work in a very relax environment. This flexibility is mostly seen in Marketing AD
Department but in the departments like Finance, Foreign Procurement is quite less.

No Equal Employment Opportunity

Company is not practicing an equal employment opportunities. Most of the people are hired
through references and it’s now becoming norm for TCS that only those people who have their
references will have the job. Now it will create a serious damage not only in the internal side of
TCS but also ruining the image of TCS. Because most of the people hired through references are
not up to merit and are unable to perform according to the desired level of job specification.

Advertising Efforts
Advertising strategy of Leopards is much more powerful as compared to TCS. And they have
much stronger brand image and consumers retention rate than others in the market. The company
needs more advertising efforts to maintain its position. There is a need of innovation in
advertising plan too so that it can break the clutter and make a more strong brand image then the
others.

OPPORTUNITIES

Capture the Markets Which Are Still Overlooked By Competitor

TCS has an opportunity to explore the new market in all over the Pakistan. However company
has introduced its services in most cities of Pakistan but still there are many areas where
company should introduce its services to augment his market share. These places are tribal areas
in NWFP and northern areas of Punjab, central area of Sindh and central belt of Baluchistan and
the clusters remained overlooked few out-of-service areas. If company introduces their services
in these areas then it can get attain market share more than the others.

Increase in Service Range

Company has also an opportunity that it can increase its service range to attract more customers
towards its services. Due to lack of service range, company can earn limited amount of profit
because consumers’ have high demand of a complete range of home services.
 Tranzum Companies & Services

THREATS
Tough Competition
There is very hard competition in the home services market. So every company tries to capture
the number 1 position for achieving the maximum shares in the market. Every company adopts
different strategies for selling of the services. It reduces the profit margin of each company and
increases the bargaining power of the buyers who will demand higher quality of services at lower
cost.

Technological Threats
As technology is changing drastically and new ways of service and more ways are generating for
the increase in revenue. This change can give a competitive edge to those organizations that have
strong R&D departments.

Research and Development

Research and development acts as a backbone during an intense competition the companies that
are lacking in such field slowly fade out from the market. The threat of creativity through
research and development during high competition will make a difference.

Natural Disasters
The natural disasters like Earth Quakes, Tsunami’s, Twister and Typhoon’s always become
hazards not for the organizations but also for the countries. Economies shatter, lives wastes and
goods become useless. Organizations hast to keep a flexibility in their budget in order to meet
any of this unexpected situations. And particularly TCS has to develop a risk forecasting team to
face any of these unexpected scenarios.
 Tranzum Companies & Services

Chapter 2
Internship Activities

Department: CSD & Debriefing

Concerned Persons: Mr. Nadeem Rana, Mr. Mustamir Zia
Location: Peco Hub
Activities:
Observation
Understanding the work flow
Learning of handling of clients complaints and return shipments
Learning/Experience:
It is said ‘It’s easy to get but hard to maintain’. Though there are very less percentage of clients
complaints but seeing the large number of clients, this small percentage becomes a huge volume
in numbers. Client Services Department facilitates clients after sale made. When there is any
client query raises CSD’s door is always open for the client. Normally clients make queries about
their shipments status. Why shipment not arrived yet? Who has received the shipment? What is
the reason of return? These are most frequent queries generated by the clients. There are
dedicated personnel assigned for corporate customers and key accounts. Clients come under
corporate sector dealt by a dedicated source of CSD and same is being done with KAMs’ clients.
Debriefing Department is indulged in comparatively multiple activities. Debriefing Department
deals with return shipment and makes efforts to redeliver or return to the final shipper. Here
Inbound and Outbound activities are being performed. In Inbound when shipments are received
and sorted for final delivery and courier leaves for making delivery, he takes 7 different sheets
with him each for SHS, GY, Banking, International, OL, G, Master Cards. Each sheet has same
format mentioning number of deliveries, name of the shipper, name of the receiver and number
of returns. After making deliveries, when a courier returns and make DD, he submits the updated
sheet to Debriefing and let them know the number of success and returns. Calls are made to the
consignee by the courier with the help of debriefing staff and try to get the proper address. If
correct address is successfully taken, reattempt is made next day and shipment is finally
delivered. In case of unsuccessful/refusal/rejected, shipments are handed over to Pending
Department of Debriefing. Pending Department verifies it again by making calls to consignee
and tries to get address again. Priority is given to deliver the shipment to the consignee rather
than returning to shipper. Pending Department receives shipments from two sources:
Debriefing Department
Operations Department
o U1 email is generated in the morning before handing over the return shipments
Reattempt is made on all the shipments, some are successfully delivered but some get returned.
In that case shipment is stocked for 48 hours and then returned to the shipper. In case of not
returning shipments to shipper, they are forwarded to dead shipments.
In outbound, shipments are collected from Lahore and surrounding areas and sent to the
destinations. Same process is followed what inbound operations are performed here.
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COARDINATING TEAM DAVIS

There are 2 Operation managers
Sohail Khan
Ahad Ali Khan
2 Team Leaders
4 System operational managers
58 Delivery boys.
AT-(All Transact) when there is so small packets and p.bags for multiple allied areas they
are packed in as whole one big 30 kg packet by Labeling of AT to the relevant hub or
station to shipment.
If there are big packets for specific stations they are booked by Labeling of Proper (e.g.
Proper LHE).
There are main 3 hubs of Lahore (Gulberg, Davis Road & Peco Road).
If there is less than 2 kg packet it labeled as P.bags or if there is more than 2 kg carry
weight packets they are labeled as open Shipment.
There is D-Man scanning analysis system software to take the Record of Deport by On
Ground courier or OBC (on board courier) consignment and then take the step of sorting
proper and transacts, again resorting to booked the shipments to the related hubs and
stations.
Our Warid Projects duration's is 40 days from 15th July to 27th July but Mr.Aleem uz
Zamaan give estimations up-to 17th of July, Company gives up to 12th of July &
Mr.Nadeem give 8th of July to Deliver All the shipments into the related Stations and
Customers.
Deliver Sheet which is auto generated by after D-Man to hand over to the courier
Delivery Boys for authentications of Delivery with status Ok, Undeliverable, Or shifting
if its not OK than ask the Reason from D.Boy.
De-Briefing: Delivery Sheet is Legal Document in which Customer Reference No,
NCI(New Consignee Information), Name Account ID address and Ph.# no is written to
deliver the shipment safely and within time.
There are two timings of Shipment or Delivery A (Before 2 pm) or B(after 6 pm).
If there in Status of Ok in Delivery Sheet than it should be R/O or R/S.
New Strategy at TCS that if courier person gets the sales than he will be also rewarded as
sales person.
 Tranzum Companies & Services

Department: Sentiments
Concerned Persons: Mr Freed udin Ghauri
Location: Peco Hub
Activities:
Observation
Understanding the work flow
Learning of occasionally and annually events preparations for sending sentiments
Learning/Experience:
Sentiments Department of TCS adds different flavor in the diversification of the group. It was
initiated in 1989 and silently providing services to the clients. Since clients’ sentiments and
emotions are directly attached in this domain, minimal levels of discrepancies are made sure. All
Lahore ABHs look after sentiments of their area, whereas the main department of sentiments is
situated at peco hub. Sentiments mainly deal in two domains:
Annually
o General offerings which remain valid all the time
Occasionally
o Offerings are specially tailored for some special event or occasion
Walk in client gets his order booked from Retail Center and handed over the receipt. Consignee
address and any message from shipper are asked. Clients have option to send greeting cards with
the shipment but TCS facilitates clients in sending their own greeting cards. Services for Within
City are offered are as follows:
overnight
Sameday
o Extra price is charged
Out of City shipments are committed to be delivered in 48 hours.
Admin department of Sentiments manages the inventory on demand. Since it is based in Karachi,
it delivers throughout the nation all the required stuff in no time. In case of orders booked for
other cities or orders are coming from different cities, DDR (Daily Delivery Roaster) is
generated containing the complete information of the order. DDR is a part of OMS, and contains
all the needed information in order to process the order quickly. In Lahore there is one vehicle
and standby rental car for the delivery of orders. Vehicle is temperature controlled and maintains
the freshness of perishable items. Packing is done with care which could reflect the emotions of
the shipper. Items of high quality are committed to be delivered; even best vendors of the
particular city are on board of TCS especially for bakery items e.g. cakes, sweets. Clients are not
kept in dark and TCS let them aware of the vendor. After order booking, vendor is told about the
order detail and while delivering, order is picked up from the vendor and finally delivered to
consignee.
 Tranzum Companies & Services

Flow of Work at Sentiments (Inbound - Outbound):

Order booking

report

house / arranging from

yes

vendor
Delivery

no
report no

DDR yes
no Quality
inspection

Pickup from the vendor

Fig is presenting the work flow of Sentiments from booing of order to final delivery to consignee
Persons.
 Tranzum Companies & Services

Department: Corporate sales Accounts

Concerned Persons: Mr Zeeshan
Location: Peco Hub
Activities:
Observation
Understanding the work flow
Learning of opening of accounts, recovery and data feeding

Learning/Experience:
Every department of the company adds value but real backbone status is given to Accounts
Department. Unlike other departments, Accounts is the most important for the company. Earning
money is somehow easy but to utilize it properly is a major challenge. It portraits the true
strength of the company in the market. TCS Central Region Accounts Department comprises of
qualified personnel who are leading it in right direction. All activities related to cost and revenue
ultimately reach to Accounts and get noted and maintained in order to keep database and
generate Profit and Loss Statement. Three major operations are being done in Accounts
department simultaneously:
Account Opening
Billing
Recovery
There are dedicated persons working mentioned above activities for all the departments e.g.
OLE, COD, Sentiments, G, GY, Banking including accounts payable, dispute cases and
surrounding area of Lahore.
In order to open the account of any client, concerned BDM/KAM bring client to some agreed
terms and documented the agreement. While doing this, an account opening form is filled up
mentioning agreed rates and discounts and submitted in Accounts. Accounts departments further
put it into OMS and open the Accounts generating a unique ID. All transactions are made further
against this ID.
Generating invoices to the clients have prerequisites to be performed. When any order is
successfully deliver to the clients and receiving is taken by the courier, receipts are submitted to
cashier and ultimately they reach in Accounts. They get verified and entries against all the
receipt of particular accounts are made. Verification is done again if entries are made correctly
and against right accounts. After receipts being put in OMS, Invoices are generated and ready to
be delivered to the clients for recovery. In case of generating wrong invoice, Credit/Debit is
made to reconcile it. If invoice made more than the actual price to be charged, credit note is
made. In case of invoicing less than the actual price, debit note is created.
Oracle based Financial Software is being used which facilitates in keeping record of invoices.
Invoices are extracted by the concerned Territory Officer Recovery who is looking after that
particular account. Sorting is made and finally delivers to the client. After seven days or as per
agreed payment terms cheque is received and submitted in Accounts. TOs themselves update list
by putting cheque no against the job performed of the client which ultimately affects their
 Tranzum Companies & Services

recovery status at the end of the month. Accounts Departments maintain the recovery status in
OMS as well.
In order to make Audit, TCS is taking services of Siddat Haider Audit Company. Internal Audit
is done on continuous basis to keep the check and balance since direct cash is involved in
Accounts.

Issues:
Whenever there is issue in recovery this because of followings:
Courier has not delivered his packets or shipment to the relevant places.
Courier has delivered to the customer wrongly.
Courier has labeled invoice number to irrelevant customer ID.
May be there is delay on the courier behalf to picking up the cheques or to get delivered
the shipment with return invoice envelop (FOC).
If tele recovery officer is responsible he always do his activity at the end of the month,
but at the end of the day regularly.
If there is no data with some smart working process we always beer
swear disappointment on writing the activity report or taking the record of routine tasks.
Solutions:
Whenever we have problem in collecting the cheques we track out the related courier
person after taking the acknowledgement from the customer if there is everything clear at
his end.
There is no need of making no. of calls to the customers even after due date as per
promise but before 25thof every month.
We use threat strategy for small customer for make quick recovery.
 Tranzum Companies & Services

Department: Banking Department

Lead: Mr. Waqqar Alam & Mr. Kashif Bilal

Activity log
Go through with the banking department overview.
Learned about the abbreviations of the banks with their unique assign codes.
Mr. Kashif Bilal is v corporative personality he helps us so many times to get understand
this campaign.
We have finalized customer feedback form.
We prepare customer personal data form.
We finalize the consolidated summary of LHE, FSD & MUX Stations.
Experience
The group discussion is held in between of banking team on the project of banking campaign,
and our ideas and changes are appreciated by team.
We have learned some tips of excel sheet from Hafiz Tanveer.
Complete the first assignment gave by Mr. Waqqar to sort out the FSD & MUX banking
client list.
Get experience of excel with Freed ghauri to filter out the first3 months sales summary.
Issues
There is issue that nobody gives us brief orientation of banking process and we have very
short know how of this department.
There is very few leads by our senior teams that how to get work efficiently before the time,
we tried to making our own logics and techniques to fulfil the task.
Solutions

Please guide us before giving the task that how to make it quick in time and give us different
experience of banking department for he reason that we are at there for learning. Give us burden
but first essential guides.
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Department: KAM
Lead: Mr. Aleem uz zaman

Activity Log
I have stayed at PC Hotel in Pearl Hall sharp 4:00pm to 9:30pm.
Mr. Aqdas has join me for short term period and then Mr. Wajahat has joined me at 6pm.
What I have learned/Experience
I have experience of a great exhibition culture among a number of people.
I have observe that our target must be women and those who really interested in tcs
connect, not in mango tango and in Ramzan package because there are not so probably
religious women and men who take it into confederation.
There are some customers are came to me and I give them Product knowledge as per my
vision, and give them the visiting card of Mr. Zeeshan because I have his only card in my
pocket to get connect customer with TCS.

Issues
There is no proper proactive approach for training of representatives about Product
Knowledge service Rates (International).
No visiting cards for proper bonding with customers to generate sales.
No proper stall management, it must be little far from the door.
No free samples of our products for use e.g. (ITTAR, Ramzan offer boxes), for display to
attract the customer.
No proper setup of standee’s and no good strategies for logo of tcs at the bottom of
banner.
No innovation I have seen yesterday to get success this campaign, but just blend of TCS
Remarkable sales strategies, I appreciate it but there is need to improve our marketing
strategies before sales strategies.
 Tranzum Companies & Services

IMPACT OVER MY CAREER

Regardless of the problems encountered by me in TCS, I believe the things I have learned
in there will help me rather will support my position in the long run. I had a great exposure of
Business Budgeting that is directly related to the forecasting of the Country’s Future Cultural,
Economic and Political transformation and its interpretation. This budgeting activity is almost
done in every play of life and having knowledge about the procedure ensures a very good
position to me in future.
As far as the business planning is concerned, in TCS, I always acted as a critic and used
to identify the existing and hidden flaws, but mostly the work done by each individual seem to be
perfect. Executives in TCS always appreciated my skills and I believe having this ability will
ensure me a bright future in my professional life.

New Things Learned

Professional Attitude
Time management
Pressure management
Feel more confident
Customer dealing
Team work
 Tranzum Companies & Services

Chapter 3
Summary and recommendations
Overall Summary
It has been a great experience spending days at Orientation and Training. It really helped out to
get to know what TCS is all about. At the end of every day, a thought used to come in the mind,
May be TCS is doing all what has been learned yet. But next dawn came with more sun shine
and added more knowledge and this process is still going on. There was not a single person who
did not seem to be welcoming and cooperative. All people were willing to share their knowledge
and experience they had. All the employees (executives, middle management, and lower staff)
seemed quite happy and satisfied with the company and adding their efforts sincerely. TCS has
been transformed into a huge family and all take care of each other.

Suggestions:
In order to keep the check and balance, it seems work is being repeated multiple times
Automation in the operations can reduce the work load
There should be an Electronic leave applications software
Due to decisions are taken at Head Office and are centralized, it takes time to finally
implement. Decentralization should be there at certain level
Not many people know that TCS is so much diversified, TCS being Courier Company
image is still there in the minds of the people, this perception needs to be modified.
TCS does not advertisement and heavily depends on word of mouth, advertisements must
be done especially at the time of some special even coming up.
Improvements can be brought in revamping the Office infrastructure
A small cafeteria or kitchen should be there.
Every new inductee must go through the training like that, so, complete knowledge
should be attained of what TCS has been doing.
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Specific Recommendations for the Organization:

Attention on marketing campaigns.
A different key milestone when it comes to TCS is actually in which it is competitors will be
more press prominence and also ergo have a very much well known set up this customers’
minds. TCS lags powering it is competitors in this regard as it solely is targeted on aimed
towards it present buyers rather than aimed towards fresh potential prospects. A number of
tactical and also aggressive marketing and advertising activities are crucial to be able to confront
this competitors who will be circuitously targeting out there reveal connected with TCS and also
is a great chance to swimming pool in concert many doable potential prospects as a necessarily
mean to come up with more revenue for that business. For this purpose, marketing and
advertising office need to be issued more resources and this also could solely possibly be doable
in case the first step connected with re-evaluation connected with allocation connected with
resources is completed.

Encourage employees in decision making.

TCS can take benefit from the opinion connected with its large numbers connected with able and
talented staff members who's going to be gurus in their very own specializations. This could
offer TCS the benefit of having an alternative presentation of a situation and will get to know
most probable effects connected with particular options that could impact nay part of the
corporation from the longer term.
This might likewise allow determination from the staff members because they would certainly
experience his or her importance from the well-being with the firm and would certainly place
their best energy in their given duties with the help of determination.

Spread into other niche segments.

Currently courier business is saturated when they are usually virtually concentrating on a similar
portion involving prospective customers. If TCS copes with to discover more about particular
market portions as it does with all the Online video media (T.V, Internet) upon Requirement
program, this will be able to focus on individuals customers which usually as their requirements
are not crafted by the others. This will permit less opposition along with others inside individuals
portions as well as a substantial portion of income is usually attained coming from which market
portion. For this specific purpose TCS must carry out some marketplace experiments.

Rise office space.

There was furthermore a challenge regarding workplace that we have got observed. TCS can be a
substantial organization with about 9 departments. Even though it possesses 3 key places of work
throughout Lahore, as well as head office, the idea even now does not have workplace regarding
brand-new staff members. Therefore it is the professional recommendation the workplace ought
to be elevated in the organization for that facilitation regarding staff members.

There ought to be strong existence on social media.

Social media marketing features a large position within our lifestyles today. Social media
marketing web-sites for instance Facebook utilized because of the corporations for you to
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connect to his or her fans along with consumers and also to focus on these having discount offers
along with adverts. This is furthermore a fantastic position to discover the responses from your
consumers and also the group will be able to much better comprehend your wants of the client
along with what exactly she or he enjoys or maybe isn't going to like within the services and
products of the company. Many TCS corporations have got his or her standard websites upon
Facebook where they connect to his or her consumers. Sad to say TCS won't have a new social
networking reputation. This will likely search a new unimportant thing to do nowadays regarding
information technology a real small alter will be able to do best part a great group. Consequently
TCS ought to give attention to the social networking reputation in order to connect to the
shoppers and also to focus on these having discount offers. This way they are able to industry his
or her services and products as well as speak to consumers.

Specific Recommendations for the IBIT to Improve Its Curricular and Methods of
Teaching to BBIT Students.
Business appointments and study journeys of students to companies:
Goes to in order to small business businesses and sectors need to be manufactured area of the
students’ course as they boost sensible information through experience. They'd as well as
increasing coverage of students on the market place and they also could view the implications of
theoretical information with true to life.

Skilled training of students:

Seminars in addition to classes of which guarantee expert grooming in addition to creating
entrepreneurship knowledge throughout student’s needs to be conducted. Supervisors by
different small business corporations needs to be delivered to talk about their own activities and
allow these tips in addition to tips on the students so they really decide to face the true occasion
troubles after their own complete their own scientific studies.

Debate between different batches and sections of students:

Discussion among all of the parts of a set along with concerning diverse amounts should be
increased as a way to harvest the main advantages of revealing understanding along with
practical knowledge. Generally college student are only within their individual organizations
along with keep on being right now there all through their educational existence practically
segregated via one another. Therefore discussion should be increased concerning almost all
individuals.
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Specific Recommendations For the For the Next Internship in this Organization.
Discussion with senior regarding Internship:
Older students with completed their own internship a year ago should manual the students who're
going to start off their own internship program. The elderly students may talk about their own
practical knowledge along with offer valuable tips and tips for the senior students from the class
lounge through the briefing upon internship program with the Department.

Increase in internship tenure:

Internship period needs to be increased through six to eight days in order to 8 in order to 10 days
because more hours is required to learn issues through the organization the spot that the college
student does internship which may be a valuable supplement towards the student’s functional
understanding.

Project with the organization.

Internship timeframe need to be enhanced via 5 to 8 days for you to 8 for you to 10 days as
added time is required to discover factors through the firm the place that the university student
does internship that is a valuable inclusion on the student’s sensible information.

Bibliography
TCS. (2013, october 12). TCS Express & Logistics. Retrieved from tcscouriers:
http://tcscouriers.com/pk/home.aspx