Documente Academic
Documente Profesional
Documente Cultură
Section: 13
Group 4
1731485630
Mustafizur Rahman
1721020630
Md Rafizul Islam
1721021630
Showrob Hossain
1721827630
Abstract
This paper answers two separate cases from two very different chapters of the book titled,
“Management by Stephen P. Robbins & Mary Coulter.” The first case, “Manchester City:
Football Big Data Champions” is about decision making and precisely about how big data can
influence in decision making. While the second case titled, “Defeating the System: Ethics at
Volkswagen” is about social responsibility and ethics of the managers. The paper actually
reflects how the learners perceive and relates the cases to their studies. The questions of the cases
have been answered based on the research from the slides given and text book. A group of 4
people have conducted the study and answered the discussion questions. It is hopeful that the
learners will discuss the cases, answer them as they understand them and also take teachings
Discussion Question 2-15. What types of decisions are made by football managers? Would
Football managers had to make unprogrammed decisions. The problems they face are
categorized as unstructured problems. The straightforward, familiar, and easily defined problems
are known as structured problems whereas unstructured problems are new or unusual and for
which information is ambiguous or incomplete and thus it requires unique, non-recurring and
face various kinds of situations, their approaches cannot be the same, rather they have to take
unique unprogrammed decisions. Each of the opponents have different strategies, the players
abilities, strengths and weaknesses vary, manager has to analyze it all and take dynamic
decisions.
Discussion Question 2-16. Describe how big data can help football managers to make better
Big data can help managers in managing risk, analyzing alternatives and thus making
better decisions. The data collected lets the manager assign probabilities to different alternatives
and then calculate the expected result from each possible decision by multiplying it with the
probability. Through big data manager can appraise each alternative decision’s strengths and
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CASE APPLICATION STUDY
weaknesses. The alternatives are judged based on its ability to meet the criteria for solving the
problem.
Discussion question 2-17. What type(s) of conditions are more likely to influence the
Risks are more likely to influence the performance analyst team’s work. Risk is a
situation where the decision maker doesn’t know exactly the possible outcome but is able to
estimate the likelihood of certain outcomes. The performance analyst team analyze the big data
and estimates the possible outcomes for different decisions. It is risk, because the outcome is not
certain nor can its probability be not estimated. The team can rather estimate the likelihood of
certain outcomes.
Discussion question 2-18. Do you think it is appropriate for football managers to use only
why not?
I don’t think it’s appropriate for football managers to use only quantitative information to
evaluate their players’ performance during a season. Managers at all places suffers from different
varieties of biases. It’s important for them to identify such biases and not take decisions while
being affected by it. Now, though quantifying the players’ performance helps the managers and
the club to weigh the contribution of the players, the qualitative feature, data or information of
them should not be neglected. Doing so will result in what’s called framing bias. Selecting and
Discussion Question 2-19. How can big data transform football decisions in the future?
There goes a saying “Knowledge is power”, knowledge and information are two very
close and similar words. Information can be a key to many problems, it can open the eyes and
realize many solutions. To be honest, just acquiring information actually cannot benefit to much
extent but analyzing and understanding the information, data can help the decision makers see
the opportunities, problems more clearly and vividly, also at the same time look for the best
solution possible. Through big data every move of the footballers and managers can be tracked
and analyzed. Through the algorithm the players who fits best for what, the best fit timing of a
move, ideal strategies-mentalities of the footballers can be figured out. As mentioned in the case,
through big data Manchester city analyzes players, finds out who fits best with the squad, brings
out the most fit from the youth. Thus, decision making has been made much easier. Training
decisions can also be taken through it. But it is to be remembered decisions must not be taken
blindly on the quantifiable big data because beside the quantifiable points there are many other
factors at play which helps a team achieve success, but big data surely will help the managers see
less biasedly towards any player, judging and decision making will be much easier, room for
errors will reduce and also at the same time the game will become more mechanical and
competitive.
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Discussion Question 5-18. Are you surprised that an organization as large as Volkswagen
was caught engaging in such unethical behavior? Do you agree that the organization’s
No, I am not surprised that an organization as large as Volkswagen was caught engaging
in unethical behavior. When an organization grows large, it often becomes complex to handle the
entire organization with same policies. When big profits are a company’s only concern they are
often faced with some very unethical practices. For example – Toyota made a huge and unethical
failure in 2010 by ignoring safety concerns and delaying recall investigations to save money.
And recently we all know what unethical doings was done by Facebook.
Depending on the type of culture that is created in an organization, it can have a positive
or negative effect. In organizations where managers are not facilitators but taskmasters,
employees live with fear and work is nothing but a dreary chore than the organizational culture
Discussion Question 5-19. Are there structural variables that may have influenced the
ethically or unethically. Many organizations use goals to guide and motivate employees, those
goals can create some unexpected problems too. One study found that people who don’t reach set
goals are more likely to engage in unethical behavior. When employees are evaluated only on
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CASE APPLICATION STUDY
outcomes, they may be pressured to do whatever is necessary to look good on the outcomes and
not be concerned with how they got those results. There were structural variables that have
influenced the unethical behavior. Volkswagen was hungry for growth. It was battling Toyota
and General Motors for the number one position in the global car market.
Discussion Question 5-20. Evaluate Volkswagen’s actions based on the factors in Exhibit 5-
Around 475,000 vehicles in the U.S. are implicated in the scandal, but about 11 million
Volkswagen Group diesels around the world allegedly included the illegal defeat device
software. The work also shows that, even if diesel cars did meet emissions limits, there would
still be 70,000 early deaths per year. One thing that differs the two scandals is that there is a gas-
emission cheating in the case of Volkswagen, which is far less of a problem than being
At least it was on the service side, until the emissions modification was approved.
Because of the defeat devices the Volkswagen owners got an automobile that performed better
than had they bought a comparable vehicle from another company, one that hewed to the
emissions standards. They actually benefited from the cheating–at the expense of degrading the
environment that we all live in, both VW owners and the rest of us. Volkswagen’s diesel
deception unleashed tons of extra pollutants in the United States, pollutants that can harm human
health. Nitrogen oxides are a byproduct of burning fossil fuels at high temperature.
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CASE APPLICATION STUDY
Discussion Question 5-21. Moving forward, what do you think Volkswagen needs to do to
There are companies that have indulged in scandals ranging from environmental
violations, falsifying research results, gender discrimination, etc. It demonstrates that we need to
have strong business ethics in the workplace today and even stronger leaders who are mentally
tough to make strong ethically correct decisions. Another important aspect to ponder here is the
virtue of self-accountability.
Conclusions
The cases discussed have been a lesson for the learners, it has broadened their
perspective. It has made them understand and see opportunities, its uses and also problems and
how to react of it. The 1st discussed case has brought into light how big data can help in decision
making and gain success. Also, at the same time made aware of different kind of biases
managers suffer. While the 2nd discussed case has been a lesson of being aware of social
responsibilities and ethics no matter how big and cunning the company is. It also showed the
reactions for every publicly related events must be given cautiously and understanding the future
consequences.
Now it is important that the learners take these discussions as a very important lessons
and learn from them. As future managers understanding different perspectives and abiding by the
References