05 April, 2018

H.E. Dr. Mohammed Al Zarooni

Director General
Dubai Airport Free Zone Authority

Greetings from Infinity Expo!

Dear Sir,

The Middle East e-commerce market is set to double to more than $69bn by 2020 according to a recent
report by online regional payment platform PayFort. Of this UAE’s $27 billion e-commerce market and
the Kingdom of Saudi Mena’s $22 billion market, will be the two largest markets dominating the region
by 2020.

Like they say, big opportunities do bring along challenges and the ones that could impact this growth
in the GCC region would be evolving legislation and supply chain expertise. There are high trade
barriers in the region which makes it difficult for online retailers to ship products. Add to that the stage
of learning curve in terms of managing supply chains of fast moving large volume of multiple products.

Dubai is uniquely positioned to become the hub for the E Commerce trade for most GCC operators and
EComm MENA conference scheduled on 24th April 2018 will aim to be a platform to identify, learn and
imbibe the best practice in managing Etail supply chains, overcoming the last mile delivery challenges,
optimising distribution costs, optimising reverse logistics process, leveraging technology to enhance
efficiencies and reduce costs.

The conference is being organised with invaluable support from National Association of Freight &
Logistics (NAFL) and key industry associations. This learning will be shared by professionals and
industry peers who have proven skills in this area and can help the players in the geography become
regional leaders .

We write to request you to deliver a Keynote Address at the Conference at 0930 hrs on 24th April at
The Address Hotel, Dubai Mall highlighting how the Dubai Commer City is gearing up to support the
growth in this important sector. We are confident that the industry will benefit immensely from your
rich experience.

A copy of the brochure form is attached for your reference. We will be happy to align the exact timings
and logistics details in consultation with your office upon hearing your acceptance

With sincere regards,

Sukhjinder Singh
CEO – Infinity Expo
Mob: +91 98110 38270