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  • Cohesion Case

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    Jsn Pl Cabg-s
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    Adidas, Nike, and Under Armour are compared based on their performance on critical success factors for the footwear industry. Nike receives the highest total weighted score of 3.75 out of 5 by outperforming Adidas and Under Armour on factors like market share, financial position, product quality, and e-commerce presence. Adidas receives the second highest score, followed by Under Armour which receives the lowest score.

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    Strategic Mgt

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    Adidas, Nike, and Under Armour are compared based on their performance on critical success factors for the footwear industry. Nike receives the highest total weighted score of 3.75 out of 5 by outperforming Adidas and Under Armour on factors like market share, financial position, product quality, and e-commerce presence. Adidas receives the second highest score, followed by Under Armour which receives the lowest score.

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    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
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    17 vizualizări1 pagină

    Cohesion Case

    Încărcat de

    Jsn Pl Cabg-s
    Adidas, Nike, and Under Armour are compared based on their performance on critical success factors for the footwear industry. Nike receives the highest total weighted score of 3.75 out of 5 by outperforming Adidas and Under Armour on factors like market share, financial position, product quality, and e-commerce presence. Adidas receives the second highest score, followed by Under Armour which receives the lowest score.

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    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
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    din 1

    COHESION CASE (Adidas Group)

    Comparative Profile Matrix


    Adidas Nike Under armor
    Critical Weight Rating Weighted Rating Weighted Rating Weighted
    Success Score Score Score
    Factors
    Market Share 0.41 3 1.23 4 1.64 2 0.82
    Financial 0.24 3 0.72 4 0.96 1 0.24
    Position
    Product Quality 0.08 3 0.24 4 0.32 2 0.16
    Global 0.15 4 0.60 3 0.45 1 0.15
    Expansion
    E-commerce 0.10 4 0.40 3 0.30 1 0.10
    Price 0.02 2 0.04 4 0.08 3 0.06
    Competitive
    Total 1.0 3.23 3.75 1.53

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