M C D O N A L D ’ S

TIMELINE
(1940-2022)

S A M U E L G A R C Í A
A01019110
1 9 4 0 | T H E M C D O N A L D B R O T H E R S M O V E T H E I R F AT H E R ’ S F O O D S TA N D T O S A N B E R N A R D I N O
AND CALLED IT MCDONALD’S

1 9 5 2 | A R C H I T E C T S TA N L E Y C L A R K M E S T O N D E S I G N S T H E F A M O U S G O L D E N A R C H E S .

1953 | MCDONALD’S FIRST FRANCHISE OPENS IN PHOENIX.

1 9 5 4 | R AY K R O C , A N E N T R E P R E N E U R , A P P R O A C H E S T H E M C D O N A L D B R O T H E R S L O O K I N G F O R
FRANCHISING RIGHTS.

1 9 5 8 | M C D O N A L D ’ S S P R E A D S T O T H E E A S T C O A S T. R E A C H E S 1 0 0 M I L L I O N B U R G E R S S O L D .

1 9 6 1 | M C D O N A L D B R O T H E R S S E L L B U S I N E S S R I G H T S T O R AY K R O C .

1 9 6 2 | T H E F I R S T M C D O N A L D ’ S W I T H S E AT I N G O P E N S I N D E N V E R .

1 9 6 3 | R O N A L D M C D O N A L D I S C R E AT E D .

1 9 6 7 | F I R S T L O C AT I O N O U T S I D E O F T H E U S O P E N S I N B R I T I S H C O L U M B I A .

1968 | THE BIG MAC IS INTRODUCED.

1 9 7 1 | M C D O N A L D ’ S E X PA N D S G L O B A L LY T O E U R O P E A N D A S I A .

1975 | MCDONALD’S INTRODUCE THE FIRST DRIVE-THRU.

1979 | THE HAPPY MEAL IS INTRODUCED.

1980 | CHICKEN NUGGETS ARE ADDED TO THE MENU.

1987 | SALADS ARE ADDED TO THE MENU

1996 | MCDONALDS.COM LAUNCHES.

1 9 9 7 | T H E M C F L U R RY I S I N T R O D U C E D .
2 0 0 3 | “ I ’ M L O V I N ’ I T ” M A R K E T I N G C A M PA I G N L A U N C H E S . P R E M I U M S A L A D S A R E A D D E D T O T H E
MENU.

2 0 0 6 | A F T E R T H E R E L E A S E O F T H E D O C U M E N TA R Y F I L M “ S U P E R S I Z E M E ” , M C D O N A L D ’ S
A N N O U N C E S I T W I L L O F F E R N U T R I T I O N A L I N F O R M AT I O N F O R A L L M E N U I T E M S . T H E S N A C K W R A P
IS INTRODUCED.

2 0 0 8 | I N T R O D U C E S 0 G R A M S T R A N S - F AT M E N U .

2 0 0 9 | B E G I N S T O O F F E R F R E E W I - F I I N O V E R 1 1 , 0 0 0 L O C AT I O N S . O AT M E A L , F R U I T S M O O T H I E S
AND FRAPPES ARE ADDED TO THE MENU.

2013 | ONLINE ORDERING IS LAUNCHED.

2 0 1 5 | I N T R O D U C E D A L L - D AY B R E A K F A S T.

2017 | MCDONALD’S INTRODUCES THE MCVEGAN IN EUROPE. M C D O N A L D ' S I N S TA L L E D

A U T O M AT E D S E L F - O R D E R I N G K I O S K S .

L AT E R 2 0 1 8 | M C D O N A L D ’ S A N D U B E R S T R E N G T H E N T H E I R A L L I A N C E ; T H E S E R V I C E O P E N S
N AT I O N A L I N T H E U S A A N D L AT I N A M E R I C A .

2 0 1 8 | M C D O N A L D ’ S E X PA N D S I T S A U T O M AT E D S E L F O R D E R I N G K I O S K S A N D L A U N C H E S T H E S A M E
S E R V I C E F R O M I T S S M A R T P H O N E A P P.

2 0 1 9 | M C D O N A L D ’ S C O N T I N U E S T O E X PA N D T H E N E W C O M B I N AT I O N S O F F A S T- F O O D F AV O R I T E S
AT L O W P R I C E S , L I K E T H E M C P I C K 2 , 3 , 4

2019 | MCDONALD’S ANNOUNCES A BRAND NEW MENU OF SNACKS, DUE TO A GRADUAL MOVE
T O W A R D S A S N A C K I N G C U LT U R E .

2 0 2 0 | M C D O N A L D ’ S R E S TA U R A N T S B E G I N S T O M O V E T O W A R D S A N E C O - F R I E N D LY E N V I R O N M E N T.

2 0 2 1 | M C D O N A L D ’ S F I N I S H E S T H E R E D E S I G N O F A L L O F I T S R E S TA U R A N T S . I T ’ S F R E S H , M O D E R N
A N D C R E AT E S A N E W E X P E R I E N C E .

2 0 2 2 | D U E T O T H E S O C I A L P R E S S U R E O F N O T C O N S U M I N G M E AT T O P R E V E N T A N I M A L C R U E LT Y
A N D P O L L U T I O N , M C D O N A L D S B E G I N S T O P R O D U C E H A M B U R G E R S W I T H C U LT I V AT E D M E AT. Y E S ,
T H AT ' S M E AT C R E AT E D I N A L A B , T H A N K S T O C E L L U L A R A G R I C U LT U R E .
REFERENCIAS

D A N N Y. “ 9 F A S T F O O D T R E N D S F O R 2 0 1 8 . ” Q S R M A G A Z I N E , 1 1 D E C . 2 0 1 7 ,
W W W. Q S R M A G A Z I N E . C O M / E X C L U S I V E S / 9 - F A S T- F O O D - T R E N D S - 2 0 1 8 .

J O H N S O N , H O L L I S . “ T H E T R U E S T O R Y O F H O W M C D O N A L D ' S B E C A M E A M E R I C A ' S FA S T F O O D
K I N G . ” B U S I N E S S I N S I D E R , B U S I N E S S I N S I D E R , 2 3 O C T. 2 0 1 6 , W W W. B U S I N E S S I N S I D E R . C O M /
M C D O N A L D S - H I S T O R Y- T I M E L I N E - 2 0 1 6 - 1 0 .

S TA F F, F O R B E S . “ M C D O N A L D ' S S E S U M A A L M E N Ú D E U B E R E AT S • F O R B E S M É X I C O . ” F O R B E S
M É X I C O , 1 0 O C T. 2 0 1 7 , W W W. F O R B E S . C O M . M X / M C D O N A L D S - S E - S U M A - A L - M E N U - D E - U B E R E AT S / .

C O M M E N TA R Y. “ M A N - M A D E M E AT R E A L LY I S N ' T A N Y W E I R D E R T H A N C H I C K E N N U G G E T S . ” Q U A R T Z ,
Q U A R T Z , 2 1 A P R . 2 0 1 7 , Q Z . C O M / 9 6 5 0 6 7 / M A N - M A D E - M E AT- T H R O U G H - C E L L U L A R - A G R I C U LT U R E -
R E A L LY- I S N T- A N Y- W E I R D E R - T H A N - C H I C K E N - N U G G E T S / .