MANILA BUSINESS COLLEGE

1671, MBC Bldg. Alvarez St., Sta. Cruz, Manila

PRINCIPLES OF MARKETING
Long Exam

Name:___________________________________ Date: _______________

Course/ Sec./ Subject:_______________________ Score:_______________

Instructions:
1. Examination is composed of 40 questions.
3. A separate answer sheet will be provided. ALL FINAL ANSWERS MUST BE REFLECTED ON THE ANSWER SHEET GIVEN.
2. Shade COMPLETELY the bubble/ circle that correspond to the correct answer.
3. Use only a BLACK BALLPEN.
4. STRICTLY NO ERASURES.
I. TRUE OR FALSE
1. Marketing is a human activity directed at satisfying needs and wants through exchange process.
2. Selling is just one of the many responsibilities of a marketing manager.
3. Conversional Marketing grows out of the state of negative demand.
4. Marketing bridges the gap between production and consumption.
5. Management consists of all activities designed to generate and facilitate any exchange intended to satisfy human wants and
needs.
6. The product concept is an extension of the marketing concept.
7. The selling concept believed that the quality of the product should be primary concern of the firm.
8. The business firm convers these factors of production into goods and services which are sold in the product market to the
consumers.
9. Marketing induces economic activities that contribute to development
10.Management is concerned with the development of efficient production and distribution system.
11. An organization can simply operate through reacting to each and every new development as it occurs.
12. Each organization must take a planned approach to the ever changing market place.
13.Corporate plan is a plan for developing and serving a particular market.
14.Conrol is applied to monitor the plans progress.
15. Through planning, management can set a direction and goals.
16.Portfolio analysis is not part of strategic planning
17.The set of controllable marketing variables that the firm blend to produce the response it wants in the market is called market
penetration.
18. Marketing mix is the core of an organization’s marketing system.
19. A strategy is the approach developed to achieve the objectives which have been defined.
20. The values and aspirations of the company greatly affect or influence the direction it takes.

II. MULTIPLE CHOICE

21. It is believed that the quality of the product should be the primary concern of the firm.
A. Product Concept C. Marketing Concept
B. Demarketing D. Selling
22. The task of reducing overall demand.
A. Marketing C. Management
B. Demarketing D. Consumption
23. The task of transforming no demand into positive demand.
A. Stimulational Marketing C. Government
B. Remarketing D. Managing
24. The search for new propositions for relating the offer to its potential markets.
A. Pricing C. Remarketing
B. Distribution D. Marketing
25. Concerned with the development of efficient production and distribution system.
A. Management
B. Selling
C. Marketing
D. Producing
26. An attempt to designate the product as intrinsically unwholesome.
A. Countermarketing C. Societal Marketing
B. Demarketing D. Remarketing
27. The concept is an extension of the marketing concept
A. Societal Marketing Concept
B. Selling Concept
C. Product Concept
D. Demand Concept
28. It grows out of the state of negative demand.
A. Maintenance Marketing C. Convertional Marketing
B. Stimulational D. Synchromarketing

29. This is associated with a state known as latent demand.

A. Developmental Marketing C. Business Firm
B. Government D. Consumption
30. The task of the marketer facing full demand.
A. Maintenance marketing C. Synchromarketing
B. Remarketing D. Demarketing
31. It leads management to a better coordination of the company.
A. Cash Cows C. Controls
B. Business Planning D. Budgets
32. Turning mission statement into detailed supporting objectives for the different levels of management
A. Budget
B. Set Objectives
C. Situational Analysis
D. Design Portfolio
33. A strategy considers factors such as market and industry.
A. Plan Marketing Strategy
B. Strategic Business Unit
C. Annual Planning
D. Mission Statement
34. A review of company’s existing program.
A. Situational Analysis
B. Brand Plans
C. Business Planning
D. Corporate Plans
35. Describes the overall business plan for the corporation.
A. Market Plans
B. Corporate Plans
C. Unplanned State
D. Product Plans
36. A part of the plan which describes goals, strategies, and tactics for specific product line.
A. Corporate Plans
B. Functional Plans
C. Product-line Plans
D. Brand Plans
37. A strategic planning stage to plan the operation of the company.
A. Budgeting system
B. Unplanned stage
C. Annual Planning stage
D. Market Penetration

38. Plan for one of the major functions such as marketing and finance

A. Functional Plan
B. Insurance Plan
C. Market Plan
D. Corporate Plan

39. Plan for marketing a particular product of the

company of the particular industrial or geographical
market
A. Product/Market Plan
B. Brand Plan
C. Functional Plan
D. Divisional Plan

40. It is relatively new development on a corporate

world
A. Business Planning
B. Industrialization
C. Marketing
D. Product Development