Documente Academic
Documente Profesional
Documente Cultură
Ecosystem
Mike Grant
Head of Media
Open Mobile Summit
San Francisco
November 19, 2008
2
Contents
Network economics
Experience development
Confidential
3
14
10
Uplink
8 Downlink
6 Total
0
Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr-
07 07 07 07 08 08 08 08
Estimated numbers
30%
25%
20%
15%
10%
5%
0%
Po a y
La ly
ov a
Es ark
G ny
nd
ep a
Ire ry
N ithu ia
Po a n d
Sl ania
en ic
Fi nia
om l
K
Sw we n
nd
er e
Sp a
rla a
Be tria
Fr nd
H ece
itz den
ze B ium
N ds
R uga
Sl aki
R ari
he ni
S ai
i
G anc
U
Ita
D ub l
L tv
en
ga
w
a
la
la
a
to
et a
m
s
m
lg
re
c h ul g
l
nl
or
ov
er
rt
Au
un
C
* Estimates based on: state of networks, price points relative to GDP, price points
relative to fixed, mobile-only households, number and type of MNOs
NO
Play in Poland offers the cheapest 50
mobile broadband (EUR12.60 for 0% mobile
5GB per month) 40 ES
premium over
SK PT
BG GR fixed
30
Lowest prices are offered by new CZ
RO
BE DK
usage
mobile broadband subscribers used it
instead of fixed broadband; in the 16–24
1.5 Other age group, this proportion was as high as
Mobile
Cable
47%*
1.0 DSL In May 2008, 3 UK was reported as saying
that about 50% of its subscribers were
using mobile broadband in place of fixed
0.5
In Finland, the proportion of fixed
broadband users that would be prepared
0.0
to change to mobile broadband if the
1Q 2Q 3Q 4Q 1Q 2Q
2007 2007 2007 2007 2008 2008 prices of the two were the same fell from
30% to 20% during 2007**
Source: Analysys Mason, 2008 *Source: Ofcom; **Source: FICORA Confidential
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Confidential
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Confidential
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Contents
Network economics
Experience development
Confidential
10
costs
Costs
increases 10 times (compared with 4 for TDM)
Operators should see a step change in RAN
ARPU air interface bandwidth supply:
IP ◗ extension bands at 2.6GHZ
backhaul
costs
◗ re-farming of 2G
◗ HSPA > HSPA+ > LTE migration
Time With these investments, traffic levels
>1Gbyte per customer per month can be
supported
Source: Analysys Mason Confidential
11
Contents
Network economics
Experience development
Confidential
12
6.1 6.9
Nokia 7700
LG Vu HTC Touch
LG Glimmer
Neonode N2
Samsung i900 Omnia
Mobile
TV PC
Internet
Source: Apple
Confidential
17
“With Nokia Life Tools, we strive to contribute towards empowering people with the
right tools to help them make informed decisions in their daily lives,"
Jawahar Kanjilal, Global Head of Emerging Market Services, Nokia Confidential
19
Common themes …
Pricing
Network economics
Device + connectivity + aggregation = experience
Confidential
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Confidential