NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Communication
Course: Business and Etiquette
Communication
Internal Assignment Applicable for September 2018 Examination

Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer For Numerical Answer

Assessment Parameter Weightage
Assessment Parameter Weightage
Understanding and usage 20%
Introduction 20%
of the formula
Concepts and Application 60%
Procedure / Steps 50%
related to the question
Conclusion 20% Correct Answer & 30%
Interpretation

1. Mrs. Bagla is a General Manager at Ganga Tools. The Engineering company has
many levels of employees working since years. The attrition rate is quite low at the
organization; however, employee relationships need to be worked on as usually
conflict rate is seen quite high. Mrs. Bagla, wants to understand and work on the
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business
Course: Business Communication
Communication and Etiquette
Internal Assignment Applicable for September 2018 Examination

problem. Please help her by listing out and explaining in brief the causes of
miscommunication. (10 Marks)

2. Parag has joined Koret Pharma in corporate correspondence department. His

department is responsible for keeping in touch with existing clients, introducing
them to new products and also reaching out to new customers for new business
development. While his task remained more into writing business letters and other
persuasive documents, he needs to understand the process. List down steps of
business writing process and explain them in brief. (10 Marks)

3. Genesis productions Pvt. Ltd. wants to conduct focus groups for a change in their
corporate image. They have their market research team who would be conducting
focus groups, however, they need some training for the staff in order to making
their focus groups effective. In light of this situation, please answer the following
questions.

a. Explain in detail the conceptualizing phase for conducting focus groups.

(5 Marks)

b. The interviewers of focus groups are called moderators. What moderating

skills are important for effective focus groups? (5 Marks)

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