Supervisor Certificate

This is to certify that the Internship Report on “Malla Travels & Trek Services Pvt.
Ltd.” submitted for the partial requirement for award of the degree of Master of
Travel and Tourism Management from Tribhuvan University. This Report is a record
of practical internship and research on a specific topic carried out by Anu Neupane
(7-2-357-11-2012) under my supervision is accepted in terms of quality & forms. No
part of the Internship Report has been submitted for any degree, diploma, title or
recognition before.

She is permitted to submit the Internship Report.

………………………………….
Dr. Gangaram B. K

ii
 Acknowledgement

I would like to deliberate my special thanks of gratefulness to my Dr. Gangaram B. K

and our principal of NCTTM Mr. Pranesh Sharma who provides me the golden
opportunity to do this wonderful project on the Malla Travels & Trek Services, which
also helped me in doing a lot of Research and I am able to collect a lots of new things
in the field of tourism. I am really blissful to them who fully support for the inquiry to
complete this report. Secondly I would also like to thankful for my parents and friends
who helped me a lot in finalizing this project within the bounded time frame.
I am highly obligated to Malla Travels & Trek Services for their adjuration and
constant supervision as well as for providing necessary information regarding to
complete this project likewise
I would like to precise my special gratitude and thanks to industry persons for afford
me such engrossment and the valuable time.
My word of thanks and appreciations also goes to my coworker in shaping the project
and people who have willingly helped me out with their valuable skill.
My sincere thanks also goes to Mr. Bijaya Malla for providing me with all the
information required for successful completion of this project report and the
internship.

Anu Neupane
MTTM 3rd semester

iii
 Table of Contents

Supervisor Certificate ii
Acknowledgement iii
List of Tables vi
List of Figures vii
Abbreviation viii
Executive Summary i
Chapter I 1
Introduction 1
1.1 General Background 1
1.2 Objectives of studying the organization 4
1.3 Scope of work 4
1.4 Methodology 5
1.4.1 Primary Data 5
1.4.2 Secondary Data 6
Chapter II 7
Overview of the Organization 7
2.1 Introduction to Malla Travels & Trek Services 7
2.1.1 Brief history of Malla Travels & Trek Services 7
2.1.2 Nature of the organization 8
2.1.3 Business volume of Malla Travels & Trek Services 9
2.1.4 Number of employees in Malla Travels & Trek Services 10
2.1.5 Product/Service Line of Malla Travels & Trek Services 10
2.2 Organizational Structure of Malla Travels & Trek Services 14
2.2.1 Main offices/branches 14
2.2.2 Structure of the Interned Department 15
2.2.3 Number of employees working in the Department 15
2.2.4 Functions of the Marketing Department of Malla Travels & Trek Services
16
2.2.5 Department operations (Malla Travels & Trek Services) 16
Chapter III 18
Critical Analysis 18
3.1 Marketing activity conducted in the Malla Travels & Trek Services 18
3.2 Organization analysis with reference to the tourism industry 19
3.2.1 Strengths 19
3.2.2 Weaknesses 20

iv
 3.2.3 Opportunities 20
3.2.4 Threats 20
3.3 Strength of the Marketing of Malla Travels & Trek Services 21
3.4 Weaknesses of the Marketing Department of Malla Travels & Trek Services 21
3.5 Future prospects of the Malla Travels & Trek Services 21
Chapter IV 23
Conclusions and Recommendations 23
4.1 Conclusions 23
4.2 Recommendation 23
References

v
 List of Tables

Table no. 1: Business volume of Malla Travels & Trek Services ..................................... 9
Table no. 2: Number of employees in Malla Travels & Trek Services ............................ 10
Table no. 3: Number of employees working in Marketing Department ........................... 15

vi
 List of Figures

Figure no. 1: Business Volume of Malla Travels & Trek................................................... 9

Figure no. 2: Organizational structure of Malla Travels & Trek Services ....................... 14
Figure no. 3: Structure of the Interned Department .......................................................... 15

vii
 Abbreviation

Mt - Mountain
Ft - Feet
M - Meter
MD - Managing Director
SE - South East
SWOT - Strength, Weakness, Opportunity & Threat
IATA - International Air Transport Association.
Dept - Department
NCTTM - Nepal College of Travel and Tourism Management

viii
 Executive Summary

The main objective of the internship report is to fulfill the requirement of the
Master’s program as per Tribhuvan University. A trainee has to compulsorily prepare
project report at end of training term. The objective of this internship is to acquire
pricing of tour package in the field of tourism business environment. The internship
was finished with the view of gaining knowledge in the Tour Department of Malla
Travels & Trek Services Pvt. Ltd.
I was assigned as intern for eight weeks in tour department of Malla Travels & Trek
Services to learn about the pricing of tour department and its work ethics. Being a
trainee in Malla Travels & Trek Services I was able to successfully acquire lot of
valuable skills, knowledge and experience that would be highly beneficial for
upcoming time. The tour department of Malla Travels & Trek Services gave me this
circumstances and platform not only to learn new things as internee but also to
showcase my skills as trainee. I was free to convert my theoretical knowledge learned
in university at real work place.
They did involve me in their department meetings where I expressed my knowledge
and views about the pricing cost ofTour Department of Malla Travels & Trek
Services.
In the course of my internship I also got chance to gather more information about
other department’s basic job function. It was commendable to see how
wholeheartedly they welcomed, acknowledged and appreciated new ideas and
knowledge. In this report, I have also made some recommendation based on my
internship term.
As a trainee, I completed all assigned works and duties and reported back to my
immediate supervisor/manager. I also became aware about the challenges that come
along with the real-life work place on day-to-day basis. The lessons learned as
internee would be highly valuable in my future endeavors.

viii
 Chapter I
Introduction

1.1 General Background

Tourism is a human activity, which has proved important for all nations since it
fosters international brotherhood and understanding. In Nepal, the modern
conceptof tourism is a recent phenomenon. Although the inflow of Visitors for differe
d purpose was there for very early periods, the study of the inflow of foreign visitors
to Nepal can be classified in the following three stages.

 Early Historical Review of Tourism in Nepal

Before the unification of Nepal by late king Prithivi Narayan Shah, tourism was
closely related to religion, politics and business. Many visitors, namely from the
neighboring countries of China, India and Tibet visited Nepal for religious
purpose. "Manjushree" is the first visitors in Nepal to make the valley fit for
human habitation either India or China. During the time of Lichhavi rulers the
famous Chinese traveler Huich-Tsang and also Chinese envoy, Li-Y-
Pio and Wang Hiuentse visited Nepal with his companions. (Shrestha, 2000)
 Tourism after Unification of Nepal
After the unification of Nepal, visitors from Britain came to Nepal for political
purpose. Among the Knox, Hamilton and captain Kirkpatrick were notable
persons. During this region was vertically closed for outsiders, especially
Europeans in other to preserve unity and independence. (Gurung, 1978)
 Tourism After 1950
1846: One of the important dates in Nepal's history: it marked the advent of the
"RANA" regime that lasted until 1950; 104 years during which the successive
Kings of Nepal, although formally remaining on their throne with all the external
decorum were in fact relegated to purely nominal and honorific role, deprived of
all power and authority. During that period, Nepal was a forbidden land for
foreigners except for the
small traders and Indian pilgrims. Outsiders were locked upon with an eye of susp
icion, an account of close relationship with the British in India, only a few

1
 foreigners changed to visit Nepal. From time to time several distinguished
botanists and naturalists including Sir Brian Hodgson, F.R.S. (who was resident
from 1822-1843) and Sir Joseph Hooker F.R.S. who had made botanical surveys
and collection of Nepal's flora and fauna, traveled the country. Among the
European visitors, British King George v Prince of Wales came to Nepal for the
purpose of hunting tigers in Tarai forest in 1911 and 1921 respectively. Due to the
deliberately conservative policy of Rana rulers, Nepal remained virtually isolated
and unknown to the outside world. From the point of view of tourism, the great
revolution of 1951 was a boon for Nepal. In the realization of this fact, Nepal
obtained the membership of international union of official travel organization in
1959 and pacific area travel association in 1964. Development of tourism was
established to make organized efforts at the government level for the development
of tourism and acceleration for rural people. A tourism center was established to
provide training facilities for tourism market. Tourism act was
promulgated in 1964 after slightly increasing number of tourists and the very
importance. Ministry provides incentives to the tourism industry and business,
industrial enterprises act and foreign investment and technology transfer act 1992
was promulgated in Nepal gazette by HMG. In present contest,
the government and private sector are jointly trying to accelerate the Nepalese
tourism. (Gurung, 1978)
 Scope of Tourism in Nepal
In Nepal, tourism is not only important economic sources of foreign currency but
also a major employment generator. By the medium of tourism people, can
exchange Knowledge. And create understanding among the people of the world. T
ourism provides the opportunities to understand society, habits, food and the way
of lifestyle of different nations. Directly and indirectly Nepalese people are getting
benefits from the tourism, many people are getting employment from this sector.
Flock-lore, traditional ceremonies, art and industry are reviewed because tourists
are interested in them. (Basnet, 2016)
 A Brief History of Trekking in Nepal
In 1965, trekking was introduced in Nepal for the very first time by Colonel
Jimmy Roberts. Lieutenant Colonel James Owen Merion Roberts (1916–1997)
was one of the greatest and most prolific explorer of mountains of the twentieth

2
 century; a highly decorated British Army officer who achieved fame as “The
Father of Trekking” in Nepal. His idea, innovative at that time, was to make the
mountaineering experience for climbers a bit easier and more comprehensible than
what was present during the initial commencement of mountaineering in Nepal.
His ideas included providing tents to the hikers and having them readily available,
paired together with the Sherpa, for guidance up in the alienated terrains of the
high Himalayas. This neoteric idea of his became a huge success and was
encompassed by many, which then led to the availability of the mountaineering
field be open and easily accessible to a wide range of factions. To say the least, his
pioneering in this new field of mountaineering in Nepal became a success and was
an absolute crowd-puller.
Nowadays, the whole manifestation of trekking in the mountains has become a well-
established epiphany; there are coterie or solo travelers trudging through hills and
isolated valleys in the remote destination of the country, walking about six to seven
hours each day with their equipment and bag packs generally carried by porters or
animals like yaks or donkeys, until they reach their destination of the base camp of the
mountains. This common perdition has seen much modification throughout time, as
there are availabilities of many more options regarding the destinations now, and the
mode of travel has also been updated to suit modernization- with the inclusion of
helicopter rides and provident availability of health care facilities. The trekking
journeys are also complimented heavily for travelers because of the convenience of
delicious regular meals, sleeping bags and other necessary equipment at one’s
disposal and warm accommodative tents throughout the trekking journey.
On top of all of this, the trekker may also carry his own personal pack that has his
camera equipment, clothes or even snacks and trinkets. It’s astounding how much the
trekking industry has evolved since the humble beginnings of mountain hiking in the
time of Colonel Jimmy Roberts.
Of course, the updates on the trekking propriety now has a wide range of trekkers,
from young people to people who are old, a contrast with the trekking expeditions of
Roberts, where his first ascend to the Lookout peak of Masherbrum (formally known
as K1, the 22nd highest mountain in the world) in Pakistan was done in a completely
contemporary way for his time, climbing without any other camaraderie for company,
accompanied only by his Gorkhali companions.

3
Roberts was selected for the 1940 British Mount Everest Expedition, a feat which he
did with Bill Tilman, considered a first trekker of Nepal. The British Mount Everest
expedition was the first mountaineering expedition with the express aim of making
the first ascent of Mount Everest. The first expedition to climb Everest was conducted
in 1922 and was also the first expedition that attempted to climb Everest using oxygen
bottles. Roberts and Tilman were part of the 1940’s expedition team.
During King Tribhuwan’s India visit, the King met Boris Isonomic, a Russian ballet
dancer who was running a club in India at that time. Boris convinced the king that
people would like to visit Nepal and would actually pay for the experience, citing to
the King that the country could make profit from these visits. Lissonivich, who was a
Russian émigré to Nepal, then went on to establish the Royal Hotel in Nepal, with the
purpose of accommodating visitors. The Royal Hotel was the country’s first Hotel.
Delighted by Nepal’s vicinity, the visitors proved to be swayed by the prospect of
touring the country. Thus, Nepali tourism had its first beginnings. The Royal Hotel
and the Yak and Yeti bar became the meeting place for climbers from the fifties until
seventy-one, when the Royal Hotel was closed. Colonel James Roberts was the first
person to realize that trekking would appeal to tourists, and was also the first one to
do something with the revelation. Jimmy Roberts had spent years in Nepal attached to
the British residency and accompanied Tilman on his first trek. In 1965, he founded
“Mountain Travel” in the Kali Gandaki area, the first of Nepal’s trekking companies
and the ingénue for the adventure travel industry. (Alex, 2015)

1.2 Objectives of studying the organization

The explicit objectives of this study about Malla Travels & Trek Services are:
 To examine the daily marketing tasks conducted in the Malla Travels & Trek
Services.
 To analyze the Malla Travels & Trek Services’ Market and its competitors.
 To study different marketing strategy of Malla Travels & Trek Services.

1.3 Scope of work

The CEO of the organization assigned me to their marketing department for a period
of time which further broadened my knowledge and views regarding this

4
organization. The basic objective of this internship is learning efficient knowledge
and practical experiment within an organization. I have continuously been involved in
their daily operation of sales and distribution. This really improved and helped go
ahead in my career. We worked together and developed different packages to attract
customers. This further helped to develop different strategies to sustain in business
environment. This made Malla Travels & Trek Services to compete with competitors.
The steps taken for improvements have been explained later in this report. The project
has achieved its objectives and is already actively working for more improvements
and expansion of this knowledge to greater mass by enrolling other external activities
too.
Marketing is for a company to find a best way to present the goods or services to their
costumers so they are more attracted and eager to use the services. So far to achieve
the marketing goals the advertisement must be done to a targeted audience for whom
those services meet a crucial need. Successful marketing is both relevant and
appealing to those who stand the best chance at buying a product. Each and every
staffs of this organization are friendly and calm in nature and everyone supported me
to perform my work.

1.4 Methodology
To study the Malla Travels & Trek Services, we have divided the research
methodology broadly into following hands to collect data.

1.4.1 Primary Data

Primary data can be defined as those data and information which are collected from
various methods such as
1.4.1.1 Direct observation
Different functions of marketing department were observed directly on daily basis
during the internship. Notes were taken of various functions of marketing department
with its detail process of operation.
It was done for collecting primary data. These data were more reliable as they were
collected for specific purpose and requirement of the study. Some primary data were
also used while preparing this report. This report is partially based on primary data

5
collected. Primary data of Malla Travels & Trek Services were collected through
observation and survey and on the basis of guest reviews.

1.4.2 Secondary Data

Secondary data were collected from the previous report and research. Organization
brochures helped to provide more information about marketing department. From
financial department business volume was analyzed.
 Brochures
 Malla Travels & Trek Services website.
 Financial Records.

6
 Chapter II
Overview of the Organization

2.1 Introduction to Malla Travels & Trek Services

Malla Travels & Trek Services and Travel comes up with the zeal to smooth your
trekking upheavals. We are a team of shrewd, prompt and research oriented group
who keenly work for complete client satisfaction. We are aware of the fact that
relationship building is the key to success that can only be achieved through
transparent and professional conduct. Since 2012, Malla Travels & Trek Services and
Travels have been providing with complete inbound tour services in Nepal.
We have extended our amenities beyond the borders of Nepal, working in three other
different countries: Tibet, Bhutan and India. We take our vanity in complete trek
services with the motto of modesty, clarity, sustainability, balance, research, precision
and the consciousness of trekking within and beyond the reality. Eagle Eye welcomes
you all in Nepal to experience the passion of trekking, bliss of the nature and diversity
of the culture.
Our trek is aimed at enthusiastic travelers around the world who have that keen
yearning to explore. If you have that desire and that craving to boggle your mind and
get the traveling experience utmost than eagle eye is the spot. We as a trekking
agency are also very much concerned about environmental sustainability and
ecological balance. If the environment goes well then, the traveling experience also
rises in a geometric ratio. Hence, we invite and entice you to choose us at your
service.

2.1.1 Brief history of Malla Travels & Trek Services

Being a part of an attributes of the tourism industry of Nepal, Malla Travels & Trek
Services established on May 2012in Samakhusi, Kathmandu with one office having
75 staff. Malla Travels & Trek Services is led by young, motivated & energetic
professionals from the tourism sector located in Samakhusi, Kathmandu. The one and
only priority of our travel agency is to provide top quality service in order to satisfy
our customers in every way possible. It is committed to making your trip hassle and
stress free throughout your stay in Nepal.

7
It accommodates customers from all around the world, offering them what they love
and need. Eagle Eye provides the best you can get and they believe in customer
business relationship making yours and our relationship stronger.
This agency is more conscious about guest satisfaction providing different package
treks, Hotel booking, Transport reservation and many more.

2.1.2 Nature of the organization

Malla Travels & Trek Services is majorly focused on the adventurous activities and
treks in Nepal. Their major focus on youth tourist who love the different adventurous
activity such as:

 Paragliding
Paragliding in Nepal is the dream of every adventure seeker. Relatively a new
adventure sport in Nepal, it is highly liked among the lovers of adventure. Soaring
high in the air above the snow-carpeted mountains is an exhilarating experience.
You view some of the best scenes on the earth, from the sky. You share space
with the creatures of the air, soaking in the wonderful view of the marvelous
Himalayan ranges. The feeling you would experience, would be incomparable.
 Bungee Jumping
Experience the hair-rising thrill of Bungee Jumping in Nepal. The site of bungee
jump in Nepal is considered among the best in the world. Located close to Nepal-
Tibet border, it is 160m over the wild Bhote Koshi River. The first bungee
jumping site in Nepal is a three-hour bus ride from Capital Kathmandu. It is
managed by some of the most seasoned bungee jump masters.
 Mountaineering
Mountaineering adds to your life immensely. Few experiences on earth can beat
the exhilaration on scaling them. And where can one get taller mountains in
Nepal. 8 the 10 highest peaks in the world, including the Mount Everest, the
queen of the peaks lie in Nepal. No wonder then that Nepal has always been a
preferred destination of mountaineers. The country offers adequate
mountaineering experiences to both the seasoned and inexperienced mountaineers.
 Mountain Flight
The one hour flight from Kathmandu to Kathmandu flies parallel to eastern
Himalaya of Nepal. The flight shows some of the highest peaks in the world.

8
 Mountain Biking
Nepal's diverse terrain from Himalaya to low river valleys, terraced fields and
doted thatched house have made Nepal a biker dream there are plenty of dirty
roads and trails to meet every wildest fantasy of the mountain bikers.

2.1.3 Business volume of Malla Travels & Trek Services

Table no. 1: Business volume of Malla Travels & Trek Services

2018 (May) 2018(June) 2018(July)
Foreign Tourist 37 30 24
Domestic tourist 0 0 0

Business Volume of Malla Travels & Trek Services

40
35
30
25
20
15
10
5
0
Foreign Tourist Domestic tourist

2018 (May) 2018(June) 2018(July)

Figure no. 1: Business Volume of Malla Travels & Trek.

Above figure 1 shows the business volume of Malla Travels & Trek Services in year
2018AD following May, June and July months. The figure shows that37 numbers of
foreigner are served by the company in the month of May and the numbers of foreign
tourist seems to be decreasing in month of June i.e., 30. The number of foreign tourist
is again on decreasing rate in the month of July i.e., 24.

9
2.1.4 Number of employees in Malla Travels & Trek Services

Table no. 2: Employees in Malla Travels & Trek Services

S.N. Department No of employee
1 Executive Director 3
2 Marketing 1
3 Finance/HR 12
4 Trek 2
5 Reservation/Ticketing 4
6 Tours Inbound 45
7 Transport 5
There are 3 Executive Director with 72 employee’s works in this organization which
is as per the requirement of the department.

2.1.5 Product/Service Line of Malla Travels & Trek Services

 Trekking in Everest Region

Located in the eastern half of Nepal, the Everest region offers a wide range of
trekking experiences. From the well- developed trail to Everest Base Camp to
treks in remote semi- wilderness areas, there is a choice to suit all comers. The
main ethnic group that visitors will encounter in the Everest region is the Sherpas
in upper part and Rai and Tamang, Brahmin and Chettri farmers in the lower hills.
Add to the mountain peaks, glacial lakes, rhododendron forests, native flora and
fauna, traditional villages and ancient Buddhist monasteries, all go to make this
region a spectacular destination.
 Trekking in Annapurna Region
The middle hills of Nepal are dominated by Annapurna region. The Annapurna
Conservation Area is the most geographically and culturally diverse protected
area. This region provides you with unparalleled access to spectacular horizons of
Snowy peaks with a fascinating insight into the life of middle hill Nepalese and
their wide culture. There are many ethnic groups living and working the region,
from Hindu farmers to Tibetan Lamas. You can find Nepal's most popular
trekking routes in Annapurna. Any trek in this region is an experience to
remember.

10
 Trekking in Lang tang Region
The Langtang Valley is a beautiful alpine region to the North of Kathmandu
bordering Tibet. The Langtang trek offers the greatest diversity with the least
effort of Any trek in Nepal. There is a series of north- south running valleys that
provide a variety of possible trekking routes. The Gosainkunda and Helambu
regions lie to its south; these can be combined with Langtang to make treks from 7
days to 21 days. The area was designated Nepal's first Himalayan National Park in
1971; it is inhabited by Tamang people whose religious practices, language and
dress are much more similar to those of Tibet than to the traditions of their cousins
in the middle hills.
 Nepal Camping Trekking Routes
Since we started this profession, as a professional guide and tour operator we have
been putting our best efforts to seek and introduce my clients to least visited areas
of Nepal Himalayas. These treks are away from the more frequented trails and
provide a wilderness experience in both natural and cultural aspect. You can
observe the remote mountain villages of Nepal where people are surviving by
growing their own food, untouched by modern civilization, no politics and they
have a quite happy life with their own distinctive culture and traditional that might
be very interesting &unique to observe for foreigners. Actually, these treks give
you a very special experience of the real Nepal and also this help to develop these
poor areas.
 Trekking in Non-Touristic Areas
Since we started this profession, as a professional guide and tour operator we have
been putting our best efforts to seek and introduce my clients to least visited areas
of Nepal Himalayas. These non-touristy areas are of course away from crowed
and beaten trails but very superb.
 Peak Climbing in Nepal
The trekking peaks of Nepal offer a great potential adventure and exploration and
are less expensive than large-scale expeditions. For travelers, there are 18 minor
peaks open for Alpine climbing. Unique Adventure International provides all
kinds of detailed information and logistical support required for climbing
arrangements to attempt summits. In spite of the fact that the altitude of the peaks
is below 6500m, they offer a serious challenge often passing over rocky, icy and

11
 snowy terrain. The use of ropes and other mountaineering equipment is also
necessary on these treks. It is strongly recommended that the climbers having
technical know-how on snow and ice climbing can attempt these peaks, except for
a few easy peaks such as Meera Peak (6476m). The climbing of these peaks is
monitored by Nepal Mountaineering Association and is subject to the rules &
regulations formulated by this Association.
 Mera Peak
 Island Peak
 Lobuche East
 Pisang Peak
 Chulu West
 Singu Chuli (Fluted Peak)
 Hiunchuli Peak
 Yala Peak

 Village Tour in Nepal

In the past touring in Nepal has meant either trekking along the trails or staying in
specially built resorts. Getting to know the local and their culture has been
difficult. Now you can experience a stay in an unspoiled village living as a family
member. Village tours allow visitors to experience a stay in a typical Nepali
village. This gives visitors an opportunity to observe the real Nepalese cultural
tradition from the closest quarter and intermingle with the locals.
Besides, any expenses made at that level directly contribute to the welfare of the
local community, hence giving the visitors a sense of satisfaction.
Village Tour differs from trekking in a couple of important ways. First, although
some walking is involved, and a trekking permit may even be required, exercise is
secondary to the cultural experience: the whole point is to stay in one village and
get to know its people, not to cover distances between villages. Second,
accommodation is in an actual home, not a trekking inn filled with other
backpackers, so the cross-cultural exchange is more authentic. Village Tours are
conducted in Sirubari, Bandipur, Kakani, Gorkha, and other places. But I highly
recommend my clients to observe Sirubari village, as it is one of the best typical

12
 village in Nepal. So here I have described about a village of Sirubari and its
itineraries in detail.
 Sirubari Village
The village is a totally unspoiled Gurung settlement set in the hiss at 1700 meters
above sea level. The climate is ideal at any season of the year. During the
September to June season with warm days and nights. Sirubari village is a short
drive and walk from Pokhara, the major tourist center for the Annapurna.
 Bandipur Village
Located on a 1000m ridge in Tanahu district some 140km west from Kathmandu
and 60km east from Pokhara, Bandipur's hallmark is its beautiful scenery. At the
eastern part of the town is the pagoda-roofed Bindyabasini temple which houses
goddess Durga, Bandipurs guardian deity.
 Kakani Village
Located 29 km northwest of Kathmandu city, the fabulous holiday area of Kakani
features attractions ranging from beautiful alpine scenery to the magnificent
Himalayan panorama particularly of Ganesh Himal. Other peaks that can be
closely seen from Kakani.
 Daman Village Tour
For those seeking the ultimate pan Himalayan view, Daman is the place to go.
Locate 80 km south west of Kathmandu valley, Daman (2400m) offers the only
unimpeded view of the entire Himalayan range. Daman is located on the
Tribhuvan highway between Kathmandu and Birgunj. There is a view tower fitted
with long range telescope. Daman can be reached in four hours from Kathmandu.
 Ghalegaun - Ghanapokhara (Village Tourism)
Situated in north central Nepal, GhaleGaun and Ghanapokhar are mainly Gurung
settlements promoting unique village tourism and practicing community based
hospitality. Ghalegaun trekking has substantially contributed to the promotion of
village tourism in Nepal.

13
2.2 Organizational Structure of Malla Travels & Trek Services

Executive
director

Marketing Finance Trek Reservation

manager Manager Manager Manager

Tour Ticketing
Accountant Inbound officer

Figure no. 2: Organizational structure of Malla Travels & Trek Services

The figure 2; illustrate the organization structure of Malla Travels & Trek Services.
CEO is the head of the company. The principal role of the Executive director is to
manage and to provide leadership to the Company. The executive director is also
responsible for the day-to-day operation of the organization, which includes managing
committees and staff as well as developing business plans in collaboration with the
board. The managing director is responsible for the performance of the company, as
dictated by the board's overall strategy. Likewise, Treks department focus on
organizing the trek packages, Reservation department focus on the reservation of the
arriving and departing guests. Finance department deals with the financial activities
carried out within the organization. Marketing department basically focus on the
promotion of the product and services.

2.2.1 Main offices/branches

Malla Travels & Trek Services is newly established travel agency in Kathmandu. So,
all the operations of the business are performed within the same organization. In
further days, the organization is planning to expand their business in Pokhara and
Chitwan.

14
Address: Samakhusi, Kathmandu
Tel: +977 01-4365900
Fax: +977 01-4365488
Email: info@mallatravels.com.np
Website: www.mallatravels.com

2.2.2 Structure of the Interned Department

Marketing
Manager

Intern

Figure no. 3: Structure of the Interned Department

2.2.3 Number of employees working in the Department

Table no. 3: Employees working in Marketing Department

S.N. Post Number
1 Manager/ Marketing Officer 1
2 Internee 1

There are two employees working in marketing department including marketing

manager/ marketing officer and internee.

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2.2.4 Functions of the Marketing Department of Malla Travels & Trek Services

 Create different itinerary and cost calculation

Major Job of this department is to develop the different tour package or Itinerary
to attract customer. What they should include as per the demand of the guest and
cost calculation of that itinerary as per market situation.
 Develop marketing tools.
Another function of marketing department is to develop the promotional material
by giving information through different media printed form as like broacher, leaf
let and advertisement in social media.
 Develop pricing strategy.
The function of the marketing department is to develop pricing strategy. They
should maintain the complementary to the group as 15:1. If there is 15 people in
group they charge only for 14 persons only.
 Dealing with suppliers.
Marketing department also deal with the supplier like transport, hotel, Rafting
agency, tourist guide as per need. They have to manage time schedule and price of
service.

2.2.5 Department operations (Malla Travels & Trek Services)

Malla Travels & Trek Services marketing mix is comprised of the following pricing,
distribution, advertising and promotion, and customer service.
 Product development
The product of any trekking agency is the different program schedule as itinerary.
They introduce Everest Helicopter Sightseeing Tour, Muktinath Heli Sightseeing.
 Pricing
Malla Travels & Trek Services does not compete on price, they compete on
service. Additionally, the target market is not price sensitive. To a large degree
price is irrelevant as long as it is reasonably proportional to the services offered.
 Distribution
Malla Travels & Trek Services’ services will be distributed throughout the
country, depending on the location of the trip.

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 Advertising and Promotion
The most successful advertising will be the magazine online marketing through
social media like face book, direct meeting to the corporate house, organization
visit.
 Agreement and Negotiation of price
To provide the facility to the customer and to facilitate the service agency it does
the agreement and fixed the price by negotiating to the suppliers such as hotel,
transport company, wholesale trekking agency.

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 Chapter III
Critical Analysis

After the completion of this internship of four weeks, the real meaning of the work
life and the actual pressure of the job has been felt. This feeling has changed the
previous perception of the job-life. It has been a fruitful experience for the present as
well as for the future also.
The charm of the corporate life in the view of the public has been changed now and
the reality of the charm backed by the intense pressure has been felt. The ‘To be
known world’ has been known now and also a thought that, besides books and
knowledge of the books there are a lot of things to be known and learnt, has emerged.
What are the different marketing strategy of the travel business and how they survive
in the market.
In the meantime, design, different itinerary and how the cost include and how should
promote those packages to the audience. The same itinerary has different cost as per
the demand and class of service also varies the cost of the package. As per the
requirement it was really a great opportunity to know new kinds of people, new kinds
of experiences, new kind of environment and a completely new atmosphere around.
It was learning by doing marketing in the real environment that kind of opportunity
and has been successful to make a change within me.\

3.1 Marketing activity conducted in the Malla Travels & Trek

Services
To examine the daily marketing activity conducted in the Malla Travels & Trek
Services. How they conduct the daily work schedule in different department such as
sales and marketing, finance, reservation, tour and treks. The different work starts
from the call of inquiry of the different customer as per the need of the travel. They
call for information the staff deal with their need and arrange the tour and make a
tentative cost for the tour.
 Malla Travels & Trek Services' Market and its competitor
To evaluate the Malla Travels & Trek Services’ Market and its competitor,
Opportunity to learn in the internship period is we should know the competitor of

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 the market who provides same service to the customer. And their costing which
also plays a major role in the competitive market. The newly established
organizations have different challenge because of the image in the market. The
major industry player's like Ace travel which offer the same service in minimum
cost but new organization can't offer in this cost because hotelier can't believe in
the new organization. They charge high for the new customer because they can't
guarantee of service.
 Developing Different kinds of itinerary
Practical knowledge about developing different kinds of itinerary was developed
as per the need and demand of the customer. Basically, before preparing itinerary
target individuals or groups must be identified. Focus areas in developing itinerary
are age group; climatic condition, accessibilities, accommodation etc. must be
studied.
 Marketing strategy of Malla Travels & Trek Services
Another one is study different marketing strategy of Malla Travels & Trek
Services. They are planning to develop the promotional cost targeting student
group. This is for create a brand name in the market.

3.2 Organization analysis with reference to the tourism industry

3.2.1 Strengths

 Highly Dedicated Staffs

The main strong point of any organization is their staff. Highly dedicated staffs
are the key strength of any organization.
 Online Based working strategy
Now days the online system is the key strength of any organization. Overall
working condition is based on online system. In tourism sector online ticketing,
route finding etc. are done through online medium.
 Clearly segmented market and sophisticated marketing strategy
Segmentation among the market is very important to focus the target market
segment which makes the market strong. Different new marketing strategies are
required to cop up with the changing environment.

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 Aggressive Marketing Strategies with good returns
Marketing of the service is more critical than marketing of goods. So, organization
must attack the market at a once for the acceleration of the business which
ultimately gives the good outcome.

3.2.2 Weaknesses

 Brand Performance is low than marketing strategies.

Although the company focus more in marketing strategies the brand value among
the customer doesn’t seems good. There is low brand performance in market.

3.2.3 Opportunities

 Emerging trends of travelling and trekking to the domestic travelers.

This organization only deals with foreigner where now days the trend of domestic
tourist is rapidly increasing.
 Online marketing through Social Medias.
It is one of the greatest opportunities for all organization. Now days high
promotion of travelling is done through social media.

3.2.4 Threats

 New marketing strategies and tactics by established products and companies.

 Unhealthy and unfair competition and pricing war between companies.
 Inadequate Government rules and regulation.
 Political instability and stable policies and priorities.
 Other start-up companies operated by healthy economic growth nationwide.

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3.3 Strength of the Marketing of Malla Travels & Trek Services

 Perfect Database to analyze the customers

Organization has its strength over the customer database. Malla Travels and Trek
Services maintain its strong data which it creates record for the future period.
 Internet Friendly staffs and management
All the staff and the management team are almost friendly with the internet
operation for the online ticketing and all other operation.
 Unique and most desired package tour to the couples as well as to the
youngster
Mostly the company focuses on the new and noble package for the new customer
and youngster. Couples are mostly focus and heavy discount are provided with
best package.

3.4 Weaknesses of the Marketing Department of Malla Travels &

Trek Services

 Lack of focus on employee training on different technology

Although the company is renounced and work focus but it doesn’t provide any
special training and awareness program which uplift the potential of the employee.

3.5 Future prospects of the Malla Travels & Trek Services

After analyzing the strength and weakness of the marketing department in Malla
Travels & Trek Services. In near future, the organization is planning to open more
branches in Pokhara and Chitwan.

 Skills employees need to add

For efficient customer satisfaction Malla Travels & Trek Services, should appoint
more skilled manpower to satisfy their customers, who helps to gaining the
positive response and future retaining customers.

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 More training is needed to the employees
Market is so much competitive. Need different types of training program to their staff.
Which also motivate the employee to gaining the knowledge and productivity
 Major focus on online marketing
Malla Travels & Trek Services should effort aggressive marketing through internet. This
is the major demand of the 21st century. Which also reduce the cost of marketing and
attract more customers.
 Increment of resources
As per the situation Malla Travels & Trek Services should increase the resource like
human physical and capital. Which also make a brand image in the market and believe by
customers.
 Participating in international trade fair
The other future prospect is to participate in international and national trade fair to
develop personal relation and information to the customer existence in market.

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 Chapter IV

Conclusions and Recommendations

4.1 Conclusions
Internship provides lots of knowledge about the marketing operation of the travel
agency. It helps to gain individual’s skills, communication skills, personality
development, confidence build-up and importance of time and responsibilities.
Being in Malla Travels & Trek Services as an intern wouldn’t be much interesting
without the support of the Malla Travels & Trek Services family. From them, I have
learnt that the workplace is also a family for any worker and how important is it for
the social wellbeing of the worker. Being part of marketing department I have learned
that the corporation is established to not only earns profit but also to provide service
to the customer that exist in the world. It was a great privilege and absolute pleasure
to work for one of the travel agency where in the opportunity to not only get firsthand
experience to the corporate world but also gathered the various skill set necessary to
lead a professional life in order to work towards a profitable, socially acceptable and
environment friendly corporate structure.
While concluding this report, I must admit that I am intensely satisfied with the
internship and its outcome. This experience will not only be beneficial today but also
in the future.

4.2 Recommendation
After completing this report, some of the recommendation to the organization to
improve for the perfect management and achieving the goals.
 There should be a good co-ordination between every department of the
organization which will help the organization to know about the updated
information of the organization.
 More Professional techniques should be used to attract the customers/ travelers.
 Same strategy may not be applied and useful as promotional strategy.
 Employee should be motivated and should offer more plans to insist them.

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 Company should add more resource to attract more customers in organization, i.e.
more vehicles, internationals systems etc.

International Promotional campaign should be in priority to attract more affluent

trekkers.

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 References

Alex. (2015, June). Top12 Best Treks in Nepal. Retrieved July 26, 2018, from
www.trekkingpartners.com: http://www.trekkingpartners.com/blog/top-12-
best-treks-nepal/

Basnet, S. (2016). Types of Tourism in Nepal and Their Prospect. Kerava: Laurea
University of applied Science .

Gurung, H. (1978). Tourism Trend in Nepal. Kathnamdu : Nepal Development

Industry Corporation .

Shrestha, H. P. (2000). Tourism of Nepal: Marketing Challenges . New Delhi , India:

Nirala Publication.

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