CIN502Sem Case Studies Assignment 10% (20marks)
You are your Own Worst Enemy
Information Security is very important as
many will emphasize. While there will be
many outside your organization attempting
to break into your identity management
systems to steal information, unknowingly
people inside your organization will be
helping. Inside? Who? More than likely, you
... or at least members of your generation
(assuming you are a typical college-age
student - if you aren't, no offence intended).
At least three different studies have been
performed whose results indicate that
employees 28 years of age and younger -
Millennials, Generation Y, or Gen Y - engage
in online activities while at work or using
company technologies that create
information vulnerabilities for their own
organizations. What's happening is quite
simple, but very dangerous. Gen Y
employees are downloading and/or using
"nonsanctioned" IT tools while at work or
using company technology. These
"nonsanctioned" tools include instant
messaging, open-source technologies, social
networking sites, and many others.
What you have to understand about these
types of technologies is that they are not
secure from an organization perspective,
and having or using them on company
technology opens a door for hackers and
data thieves to enter unnoticed into your
organization's information assets. While
most people would never knowingly allow
this to happen as a result of their actions,
Gen Y (and others who participate in such
activities) are not even aware of the
potential compromises they are causing.
Here are a few statistics from those three
studies.
 Accenture study - the following
percentages of 18-to 22-year-old
employees use technologies that are
not supported by their employers:
mobile phones (39 percent), social
networking sites (28 percent),
instant messaging (27 percent),
open-source technology (19
percent), and online apps (12
percent).
 Intel study - Most companies
are very concerned about the online
activities of the Gen Y group. Almost
30 percent of surveyed companies
have changed their IT policies to
allow access to e-mail from
nonsanctioned mobile phones and
to allow employees to use social
networking sites.
 ISACA study - Online shopping
while at work is a growing problem.
Among those 18- to 24 years-old, 40
percent plan to shop online for at
least five hours while at work during
the Christmas season.
According to Kent Anderson, a member of
ISACA's security management committee,
"Younger employees are more likely to
engage in online activities at work that put a
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business IT infrastructure at risk." Kent
states that the amount of time younger
employees spend shopping online and their
disregard for security " points to an urgent
need for employee education. "
Other organizations are simple blocking
access to unwanted Web sites and
functionality such as advertisements and
pop-ups (44.5 percent), chat (28.3 percent),
QUESTIONS (10 marks)
streaming media (4.7 percent), games (3.2
percent), downloads (2 percent), personal
and dating (1.9 percent), adult/sexually
explicit (1.8 percent), Web-based e-mail (1.7
percent), and blogs and forum (1.2 percent).
Of course, an obvious downside to these
blocking actions is that a lot of Gen Y
employees won't work for a company that
restricts access to these sites.

1. Imagine you are a supervisor and you are responsible for ensuring employees meet daily
work quotas. But you find they are spending a couple of hours per day shopping online,
chatting with friends through instant messaging, and so on. How do you motivate your
employees to perform their work? (1 marks)
A. Threaten them
B. Give them a pep talk
C. Remove online access
D. Give incentives to work

2. Explain your above choice (2 marks)

3. Which of the following companies and industries would most likely prohibit social
networking sites as well as cell phone usage? (1 marks)
A. Facebook
B. Defense organizations
C. Google
D. None of the above

4. Explain your above choice (2 marks)

5. The above case study mentions the need for employee education. Which of the
following would you include in an education program for helping employees better
understand the dangers in which they place the organization's IT infrastructure by using
technology the wrong way while at work? (1 marks)
A. Testing them on unsafe computer habits
B. Teaching them Ergonomics techniques to avoid health risks when using
computers

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 C. Showing them short cases of organizations that have been compromised
because of unsafe software
D. None of the above

6. In the Intel Study mentioned in the case study above, about 30 percent of companies
surveyed have changed their IT policies to allow access to e-mail from nonsanctioned
mobile phones and to allow employees to use Social networking sites. Give some
reasons as to why these companies might have changed their policies? (3 marks)

Coca-Cola is Everything: SCM, CRM, Collaboration, You Name It

If we told you that Coca-Cola had operating units in 50 countries around the world, you
probably wouldn’t be surprised. If we told you that Coca-Cola had been in business for almost
125 years, you probably wouldn’t be surprised. So, you tell us ... how many different
beverages does Coca-Cola produce? 100? 500? 2,000? Are you surprised yet? Worldwide,
Coca-Cola produces an amazing 2,800 different beverages.

When an organization is that big, has that sort of worldwide presence, and boasts what is
perhaps the most well-known brand ever, you can bet that a multitude of IT systems are
constantly churning in the background, not only keeping the organization running, but also
keeping it running ahead of the competition.

To support internal collaboration efforts, Coke created something it calls its Common
Innovation Framework, a Web-based system that combines project management capabilities
with business intelligence. Using the Innovation Framework, anyone from any of the
operating units worldwide can search for, find, and apply concepts, strategies, development
successes, and marketing approaches that have been used elsewhere in the organization. For
example, when introducing Georgia teas in Australia, the Coke people Down Under can
research what marketing strategies worked well in related countries such as New Zealand. As
Jean-Michel Ares, Coke CIO, explains it, “Once you’ve aggregated that pipeline of innovation,
the object is to assess and prioritize the best allocation of resources in the organization .”

Beyond internal employees, Coke is reaching out with new and innovative IT steps. Recently,
it rolled out a new line of software services based on hundreds of business processes to its
extended family of bottlers. These software services each perform a specific common
business function and run within SAP’s ERP software and are delivered by Coke’s IBM-hosted
data centers. The goal is to create a standardized business and technology platform across all
Coke bottlers, most of which are independent franchises. (There are some partly owned by
Coke.) If Coke and all its bottlers are speaking the same language, so to speak, and using the
same technology, then supply chain management applications will be the more efficiently

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 streamlined. Standardization in this case equates to saving money by reducing expenses
associated with supply chain activities.

And even beyond its extended family of bottlers, Coke is using technology to create loyalty
and engage more with its customers. Its award-winning Web site, My Coke Rewards at
www.mycokerewards.com, is the second most popular consumer packaged goods site,
behind only www.kraftfoods.com. My Coke Rewards attracts some 300,000 visitors per day.
Offering everything from magazines subscriptions to electronics as prizes (just look under
your bottle cap), My Coke Rewards has reconnected Coke with its loyal drinkers. The site has
teamed up with pop culture crazes such as American Idol, soccer, and auto racing to bring
even more consumers into the fold. You can even find Coke-labeled songs through iTunes.

QUESTIONS (10 marks)

1. Within this case study, describe various IT-enabled initiatives and categorize them as either
above-the-line, below-the-line, or some combination of the two.(2 marks)

2. Why is standardization so important in supply chain management? Coke is developing its

own set of software services for bottlers to use. Do you think Coke charges the bottlers for
these software services? Why or why not?(2 marks)

3. Describe two different forms of e-collaboration in this case study. For each, articulate the
benefits to Coke.(2 marks)

4. How is My Coke Rewards an example of a switching cost? How can a switching cost not
have a monetary penalty associated with it?(2 marks)

5. What sort of business intelligence could Coke gather from its My Coke Rewards Web site.
How could it use this information for customer relationship management activities?(2
marks)

Submission Instructions
1. Only typed and printed assignments will be accepted. Submit it to the Lecturer before
27th August 2018, 4pm.
2. You will need to use intext-citations and referencing. You may follow any reference
guide on the net or you may use MS Word built-in Citation & Bibliography tool to assist
you. On moodle you may use the Harvard Referencing Style Guide provided.
3. Late submission may warrant deduction of marks of 10% per day.
4. Be sure that you submit the assignment only when you’re totally satisfied. We will not
accept “corrected versions” of the assignments.

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Submitting late: Start EARLY .Also when you finish don’t hold on to your assignment till the last
moment. Submit as soon as you are satisfied with it. If you think you will not be able to submit
the assignment on time due to unwarranted circumstances, then you will need to seek approval
from the course lecturer prior to the due date to avoid deduction of marks.

Plagiarism: it’s important that you avoid plagiarism. Not only do you expose yourself to possibly
serious disciplinary consequences, but you’ll also cheat yourself of a proper understanding of
the course. You’ll certainly fail the short tests and/or the final, which will test your
understanding of this assignment. It’s not plagiarism to discuss the assignment with your friends
and consider solutions to the problems together. However, it is plagiarism for you to copy all or
part of each other’s work.

Avoid the urge to copy someone else’s. We’ll give some marks if it’s obvious you have worked
hard on your own.

If you find somebody has stolen your assignment and produced it as their own work, it will be
considered plagiarism. Both of parties be will penalize regardless of who the culprit is. So it’s
your responsibility to see that no one copies your assignment. Be careful with them. And make
sure you log out of the lab machines when you are finished working with them.

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