ABOUT US

Daewoo Electronics is an established world leader in the home electronics market. Established in
1971, it has since grown into a global business with more than 64 production sites, R&D and sales
centres in more than 40 countries worldwide. Daewoo Electronics Sales UK (DESUK) was established in
November 1993.

With a comprehensive range of domestic appliances including refrigeration, laundry, microwaves and
floorcare, the options are vast.

Daewoo Electronics is a highly reputable household name that has built its reputation by developing
high value products that people can trust. With a focus on quality, innovation and performance, Daewoo
Electronics also prides itself on its customer care values.

Vision
Dongbu has a vision that ‘An Excellent Global Company’. It means ‘we and our
business become global so that make a contribution to the humanity in the
world.’
Mission
Dongbu has a mission that ‘it becomes a global enterprise specializing in all
the participating business with
entrepreneurship and innovation to make highest rates of profit and growth,
and with sustainable competitiveness in the all business aspects.
3 initiatives
Dongbu has the 3 initiatives that include ‘Globalization ',' Specialization ' and '
High value-added’, concepts having a strategic direction with preemptive
policy to attain the vision and mission.

Vision and Mission of Daewoo Electronics for Purchase

1. ① The implementation of vision embodies 「provision of a competitive edge of the best in the industry
ranging price, quality, delivery to service for stakeholders of the Purchase Department」
2. ② It should respond to market fluctuations in flexible manner, and provide with materials and services to
meet needs of the internal and external customers by securing the most competitive network of supply.

DB, An Excellent Global Company

 The Dongbu Group began on January 24, 1969 as Miryung Construction (currently as Dongbu Corporation) was
founded on a start-up budget of 25million KRW with two employees only.

The company, in the earlier 1970s, had become the leading Korean company to make a stride into a
construction market in the Middle East only to achieve a remarkable success, and with the success, the company
had, in the 1980s, pushed forward its business projects in strategic and planning manners, laying the
framework for what the Dongbu Group takes shape today.

With the full profits earned from it business projects in foreign markets, Dongbu invested it in the national
infrastructure industries including steel, fertilizer, construction, logistics, and finance. The company made its
own drama showing a gradual growth starting from having most subsidies with newly acquired license or the
establishment of a new subsidy to a bottom-up expansion of its business item category. In addition, it took over
an insolvent business to transform into a blue-chip company with large-scale investment and through business
rationalization.

Dongbu entered into the top 20 ranks in 1990, and then made its standing on the top 10 conglomerates in 2000.
(Published by the Fair Trade Commission) It marked a monumental success after overcoming the disadvantage
as a late comer who was 30 to 40 years behind the first generation of Korean conglomerates

The Dongbu ‘s 5 businesses have taken their firm stance as locally representative companies in the
corresponding industries and sectors, and by securing future new growth engines, most of which include eco-
friendly cutting edge industries with future green electricity such as steel, advanced materials, seeds,
biotechnology, healthcare, foreign plantations, forestry, general electronics, system semiconductors, robots,
LED, green power, environmental plants, and developer, it is now jumping up toward the 2010s.

Business Ethics


“An Excellent Global Company”

“An Excellent Global Company”

The company makes its endeavor to grow and develop together with all the stakeholders including
shareholders by enhancing its values through aggressive and efficient business activities, and to make a
contribution to the world’s humanity through its own business.
The company prepared its own code of ethics to secure trust and ethics for overall stakeholders
including shareholders, and to practice a transparent and ethical business. The code of ethics is
practiced by employees to secure sustainability of the company.

It’s a business strategy that creates a competitive edge by fulfilling not only an economic
responsibility for sustainable growth, but also its social and environmental responsibility.

To fulfill its ethical business, the company is required to define the minimal ethical relationship
between stakeholders (shareholders and investors, customers, competitors and partners, and
society), and along with ethnical and other requirements for employees.

It’s the right counter that receives opinions, proposals, a corruption report and charges by
employees, customers, partners and related staffs.
It’s the representative executive who is directly reported and taking care of processing them.
We, as a corporate, cherish our own
responsible for the society, and contribute to
the world’s humanity through sustainable
growth and development.
With passion and creativity, it exhibits an endless challenge spirit toward the future, and innovates a
technology.
Through innovative and efficient business activity, it increases value of the company, and grows into the
world’s trustful company.
With respect of social laws and rules as well as market orders, it fulfils its own duties and responsibilities.
With a desired corporate culture that meets social responsibility and ethics in place and matured, it grows
into an Excellent Global Company.
For these achievements, we pledge to put 『Charter of Ethics』 as the followings in place, which holds the
company and its employees accountable into practice as a standard of behavioral and value judgments.

We, as a global company, create a corporate culture in which individuals can display their best
creativity, and form a healthy one that is based on honesty and trust.

We secure a competitive edge with continuous developments of technologies, product improvement

and the best quality, and fulfill a customer-first principle with the best service that attracts
customers’ satisfaction.

We actively participate in a public activity to implement a society with affluent and advanced social
welfare, and contribute to materializing an advanced social welfare society with our own social
fulfillment and sense of ethics.
 We, in compliance with local and international laws as well as social laws, and with respect of market
orders, cooperate one another, and grow into an Excellent Global Company in pursuit of co-
prosperity.

Environmental Management
Win-win cooperation through environmental education
Daewoo Electronics has made an education on environment management compulsory by the company’s
regulation in order to enhance environmental awareness and secure sustainable capability by partners and
employees of the company, and implementing the environmental education at once and more a year.

Partner training
 Objective: Strengthen capability to respond to environmental regulation
 Details: Recent trends on the environmental regulation and Harmful Materials Management System
(Eco NET) by the company
 Target : Employees of management level in charge of responding to environment at partners

Auditor Training
 Objective : Support and evaluation for supplier’s EMS establishment
 Details : Environment management
 Target : Departments of QC and Purchase

Validation of Hazardous substances, and training education for authorizer

 Objective : Validation of compliance with the environmental regulation on raw materials and
components and approval
 Details : Education on harmful chemical materials such as RoHS and REACH
  Target : Departments of Development and Technology
Practicing coexistence with partners
As there have been an increasing number of partners suffering from expansion of the environmental
regulation, higher energy cost as well as demands to respond to climate change, Daewoo Electronics is
promoting coexistence activities with partners by nurturing experts who can support the partners on the
company level through exchanges of technology assistance, knowledge and know-hows.

As a part of coexistence activities, Daewoo Electronics is promoting a ‘Energy Save On’ program that is to
establish an energy saving system with partners in 2013. The ‘Energy Save On’ program helps nurture energy
experts in the company as mentors, and support improvements of energy system and energy efficiency in the
processes through cooperation with external specialized consulting organizations. By spreading accumulated
best practices to partners, it is trying to expand the energy saving system.

Practicing social responsibility

The employees of Daewoo Electronics have continued their efforts to include the society by practicing
required social responsibility. Together with supporting youths and schools at disadvantaged regions with
provision of giveaways and scholarship as well as through sports sponsorship, and the community clean-up
activity, they are voluntarily engaging in free A/S support to share pains in the flood-affected areas.