Size of Category: US$ 75 billion as of 2017, 100 bn by 2025, 29% of global jewellery consumption

Online sales are less than 1-2% (2021-22)

Issues: Limits on transactions in gold and precious to avoid black money being parked in gold

Regulatory conditions: The improvement in availability along with the reintroduction of low cost
gold metal loans and likely stabilisation of gold prices at lower levels is expected to drive volume
growth for jewellers over short to medium term.

The cumulative Foreign Direct Investment (FDI) inflows in diamond and gold ornaments in the period
April 2000 – December 2017 were US$ 1,111.52 million, according to Department of Industrial Policy
and Promotion (DIPP).

An international diamond exchange will be set up in Surat by October 2020 at a cost of Rs 2,400
crore (US$ 372million).

Tech-Trends:

Companies such as PC Jewellers, PNG Jewellers, Popley and Sons, are planning to introduce a virtual-
reality (VR) experience for their customers. The customer will have to wear a VR headset, through
which they can select any jewellery, see the jewellery from different angles and zoom on it to view
intricate designs.