John Ochinero Leads GoldenOar Into The Future- Brings Subscription Services for

Business to New Level

GoldenOar, Inc. adopts a Business as a Service (BaaS) model, mirroring SMB and E
nterprise arch toward “metered” or Cloud-based, subscription services. John Ochinero
, GoldenOar’s Founder & CEO stated "The movement from Capital Expense to Operation
al Expense (CapEx to OpEx) is the most efficient way of running a business. Brin
ging high-value services to the business market on an as needed basis is what
GoldenOar is all about".
San Francisco, CA, October 05, 2010 -- GoldenOar, Inc., a leader in Channel, SMB
, Enterprise and Government sales, announced today its “Business as a Service” (BaaS
) model.
John Ochinero, GoldenOar’s Founder & CEO stated “The movement from Capital Expense t
o Operational Expense (CapEx to OpEx) provided by the Cloud is catching on at ev
ery level of innovation-from business operations to technology the subscription
model is highly appealing ” Ochinero continued “the largest benefactor is the ultima
te customer as they realize no initial capital expense, have predictable monthly
costs and enjoy service scalability .”
Ochinero was announcing GoldenOar s “Business as a Service-BaaS” model that will pro
vide a wide range of subscription business services to the Small to Mid-Size Bus
iness (SMB) market both domestically and internationally.
Ochinero went on “Look at what is available now-In twenty-four hours a company bas
ed in Germany can have a fully staffed office, telemarketing, help desk, mail bo
x filtering, targeted leads to key decision makers, pubic relations as well as l
egal, financial and business analytics with nearly no significant capital expens
e-just operational, pay as-you-go expense-GoldenOar seeks out partnerships with
Vendors that can provide those services to our Channel, Enterprise and SMB marke
ts”
Ochinero underscored the BaaS model “GoldenOar s job is to bring this a wide range
of subscription based services to the business market. and provide our Vendor C
lients and the business market with the optimum results at the lowest possible c
ost.”
As founder and executive vice president of three technology companies that evolv
ed into 9-10 figure concerns, John Ochinero s (www.johnochinero.com) career is r
ooted in the IT world. However, GoldenOar, Inc. has carved out a niche as “Sherpa” t
o Domestic start-ups and mature International companies that wish to enter the N
orth America market.
GoldenOar, Inc. coordinates government documents for doing business, sets up off
ice presence, develops a marketing strategy including positioning analysis, prep
ares public relations, drafts Partner and Channel agreements, contacts customers
and brings in revenue for its Vendor Clients.
Ochinero put on his technology hat by saying “nearly 80% of businesses will use Cl
oud applications within a few years and that it will be more of the “Private Cloud”
variety as apposed to the “Public Cloud” as provided by such companies as Amazon and
Google.
“Pubic Clouds have some great advantages such as being on demand, cost effective a
nd essentially homogenous, being compatible with all users” Ochinero stated “but bus
inesses are willing to sacrifice a little bit of these benefits for the security
and reliability of a trusted Provider and a Private Cloud.”
“The point is that CTO s and COO s from Enterprise Fortune 500 to the SMB are now
embracing the Virtualization and Cloud concept and its only natural that this “met
ered” concept will port over to everything in business from operations, to profess
ional services, to intelligence” Ochinero summarized.
The SMB market at this time is aggressively pursuing Virtualization, quickly und
erstanding the value of having one server be fully utilized what earlier require
d four servers. Savings to business can be found in minimizing data center real
estate, power and other resource usage. This Virtualization adoption by the SMB
will evolve to Cloud usage. However, not without the guidance of their trust sol
ution provider.
Ochinero emphasized that GoldenOar s strength is in Business Development for Dom
estic and International IT companies “GoldenOar s strength is in establishing a Ch
annel Network throughout the United States of high integrity mass merchants and
talented vertical market Resellers” Ochinero stated “but we learned long ago that it
is critical that organizations entering the USA market put the administrative p
ieces in place in order to maintain professional business relationships-so we to
ok on that responsibility as well. Fortunately, in the world of subscription ser
vices, putting an operation in place is now a quantum leap ahead with regard to
convenience.”
Ochinero went to the bottom-line "GoldenOar prides itself in providing services
to its Clients with laser focus on what they need and when they need it-the worl
d of readily available subscription services is allowing us to do just that."
About GoldenOar, Inc:
GoldenOar, Inc. is a privately held corporation providing proactive sales develo
pment services to technology vendors that wish to increase their immediate and l
ong term revenue generation network in North America. GoldenOar works with a div
ersified portfolio of resellers, manufacturer representatives and online partner
s with a targeted installed base of Fortune 1000 and vertical SMB markets (e.g.
Health Care, Financial and Legal). GoldenOar s services include product position
ing, strategy, sales and consultancy. For more information visit http://www.gold
enoar.com/
About John Ochinero:
John Ochinero has founded three technology companies where he served as executiv
e vice president of sales and marketing. Each organization reached profitable, m
onthly sales in the millions of USD within the first year and evolved into a 9-1
0 figure concerns through merger or acquisition. John has taken the lead on scor
es of successful marketing and sales efforts in North America. John has publishe
d numerous articles and given presentations on IT sales in North America to thou
sands of IT executives on three continents. Reach John directly at jochinero@gol
denoar.com or (415) 290-0168 to learn more about this promotion. Learn more abou
t John Ochinero at LinkedIn: http://www.linkedin.com/in/johnochinero and http://
www.johnochinero.com
Contact:
John Ochinero
GoldenOar, Inc
182 Howard Street
San Francisco, CA 94105
415-290-0168
jochinero@goldenoar.com
http://www.goldenoar.com