Please spare 2-3 minutes to complete my survey.

The information gained will help to ensure that my business can reach its
Hi! My name is Lauren, I am the designer for new clothing label HerPony . My label encompasses a love of all things
vintage with a modern edge. All of my garments are one of kind and handmade in Melbourne with love. I am undertaking
this research to attain information about the retail market and consumers. For more information about HerPony, please
visit www.herpony.com.au xx Please highlight answers and return to lauren.jane@live.com.au x

1. Please tick the statement that best describes your shop (You may
tick more than one)

Womenswear Mixed

High End Mid Range Average

Streetwear After- 5 Eveningwear Mixed

2. In general your customers are

Sex M F

Age 15-18 18-21 21-25 25-30

30-50 50+

Income Low Med Med-High High

3. Do you stock your garments by consignment or purchase outright?

Consignment Outright Other_______________

4. Do you prefer to stock a large selection from one designer or smaller limited pieces?

Large selection Limited pieces Other__________________

 . Please rank from 1-5 the order of garments in which you sell the most of (1 being most 5 being the least)

Dress Jacket Pants Shorts/Skirt Tops

Other_________________

6. Please rank from 1-5 the most influencing factors that dictate your shops clothing purchases

Style Fabric Quality Price Sell ability

Other_________________

7. Generally, what clothing size(s) do you sell the most of? (You may tick more than one)

6 8 10 12 14
16

8. Predominantly, where do you source your labels from?

Overseas Agents We have our own label Local

Designers Other_____________________

9. On average, how many garments does your shop sell per week?

0-10 10-20 20-30 30+

10. what is the average price range of your garments?___________________________________________

Please turn over 

11. How would you describe the style/concept of your store?

____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
__

12. How would you describe your target customer?

____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
__

13. Which labels do you currently stock?

_____________________________________________________________________________________

Please have a look at the HerPony lookbook and answer the following questions. (www.herpony.blogspot.com)

14. How much would you expect to pay for a custom made/one off garment?
_________________________________________________________

15. Does the idea of stocking something unique appeal to you?

____________________________________________________________________

16. How would you describe the ‘style’ of HerPony clothing?

_____________________________________________________________________

17. Where would you expect to find/purchase HerPony designs?

___________________________________________________________________
I would like to sincerely thank you for taking part in my survey. Please be ensured that any information that you give will be
For HerPony enquiries contact
herpony.blogspot.com
Facebook/herpony
On presentation of a folio would you consider trialing a small independent label such as HerPony?

Yes No

(If answered yes please specify email below )

To be in the running to win a custom made HerPony dress please complete your details below.

Store name________________________________________

Store Location_____________________________________

Your name________________________________________

Email____________________________________________

I would like to be updated with the progress of HerPony via email Yes No

The competition will be drawn by October 30th 2010. Winner will be notified by email and will receive a custom
made dress designed by HerPony.