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INTRODUCTION
For the past decade, the special event industry has grown immensely.
According to Dr. Joe Goldbatt, CSEP (Certified Special Event Professional), the founder
$500 billion dollar annually. Suffice it is to say, the marketplace is large enough to support
and sustain your endeavour. If you’re just entering the profession of special events, there’s
a lucrative awaiting on many fronts”. Indeed, event planning is now seen as a sound
amount of opportunity to break into the profession relatively easily. Planners of an event
may handle different tasks like conducting research, creating an event design, finding a
site, arranging the food, décor and entertainment, planning the transportation to and from
the event, sending invitation to attendees, arranging any necessary accommodation for the
attendees, coordinating the activities of event personnel, supervising at the site and others.
Each event is different on its nature so process of planning and execution of each event
differs on basis of type of event. The events industry now includes events of all sizes from
the Olympics down to breakfast meetings. Because the nature of event is fragmentary in
nature, it is very difficult to have an over-all an overall assessment on the market size of
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Many industries, charitable organizations, and interest groups hold events
achievement. Along with the increased demand for special events, the industry has become
much more sophisticated. According to John Daly “It’s become a force to be reckoned
with.” Twenty years ago, he says a party was a tablecloth and a centerpiece. Event planners
were not taken seriously. David Granger, a veteran in the industry, concurs. “People know
urged many entrepreneurs to specialize on this aspect. They range from large companies
to those small-scale entrepreneurs who uses only their creativity, connections and time to
make an event extra special for their clients. The rapid growth of the event industry has
been evident in the country particularly those companies targeting the market of special
destinations in the Bicol region and it is being known for its immeasurable hospitality.
Albayanos are also known for celebrating every little event. Such a mind-set makes it as a
good venue for events, thus a potential market for event organizers. The demands for a
more unique, themed celebration make event organizers more preferred by Albayanos.
However, it has been observed that this industry has not yet deeply penetrated Albay in
particular.
Event Planning in the province of Albay. The proponents deemed it important to find out
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whether this new industry. Magayon Event Planning will bring to the province of Albay a
The study will be a home-based business that will cater clients around Albay. The
District of Albay is a province located in the Bicol Region. It has a land area of 2,554.06
square kilometers, the population in the 2015 census was 1,314,826 people, making it the
20th most populous province in the country. It had a density of 510 inhabitants per square
kilometre or 1,300 inhabitants per square mile. Based on the 2007 census, there were
208,640 households in the province with an average size of 5.22 persons, significantly
municipalities, three cities and 720 barangays. Its capital is the city of Legazpi which was
ranked second among the top three livable cities in the Philippines in the Livable Cities
Design Challenge organized by the National Competitiveness Council (NCC) and the Asia-
Pacific Economic Cooperation. Legazpi is the most populous city in the province of Albay
and in the Bicol region. It comprises 14.8% of the total population of Albay. In the 2015
census, the population of Legazpi was 196,639 people, with a density of 1300 inhabitant
Birthday celebrations together with the coming of age of an 18-year-old girl. This
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celebration is the time to celebrate and appreciate life itself. Celebrations doesn’t mean that
you have a big party every year. A simple celebration with family and friends is all you
need.
From the statistics, 51,804 couples are the household population that were 10 years
old and over. While the vital statistics of the marriages were 5,588 in 2015. According
18,000 newly married couples surveyed employed a wedding planner. That number has
held steady since 2008, says Anja Winikka, editor of The Knot.com, who points out that
ensure even the finest details are taken care of a proper event planner comes to hand.
The word Magayon in our firms’ name “MAGAYON Event Planner” means
beauty and awe-inspiring. First impressions are important but also investors select a
business with potential and the faith in its qualitative factors such as marketing and the
right business name. We want the customers to be fully satisfied with the service we will
provide. Our business aims to offer elegance and an eyeful experience that the clients will
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Company Logo
The logo of Magayon Event Planner wants to represent the Albay Province itself.
The cone shaped blue mayon volcano that is on the upper part shows the beauty and purity
our business will offer. The wavy lines, viewed as feminine in nature since we are three
women that owns this business. The shade of green and blue in the wavy lines shows that
the province is generally mountainous with scattered fertile plains and valleys and its
marine waters and coastal area also provide habitat to five of the world's seven marine
Overall, the circular shape of the logo is tending to view our business with unity,
commitment, love and the continuity of the business for a long period of time.
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Objective of the Study
Province of Albay;
Province of Albay;
preferred by Albayanos;
Vision
"MAGAYON Event Planner" visualizes itself as the first choice of every person
Mission
Every great events starts with organized details while executing them brilliantly.
MAGAYON Event Planner offers a variety of options to assist in making your events as
perfect as you have imagined it. Whether assisting with decor, full event planning or
consulting, we customize our packages to your needs. To serve you the best with complete
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dedication and devotion working to create your blue print for your entire event, making
sure we have all the details you want to incorporate into the program.
To deliver high-quality production and excellent services to retain trust with clients
Goals
2. Increased revenues
4. Business networking
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Notes:
Alterman Elizabeth. (2012): Should you say ‘I do’ to a Wedding Planner?. url:
https://www.cnbc.com/id/46797144
Five Reasons Why Event Planning is one of the Top 50 Career choices. Online url:
https://institute-of-event-management.com/five-reasons-why-event-planning-one-top-50-
career-choices
https://www.entrepreneur.com/article/37892
http://www.whiteriverdesign.com/meaning-shapes-design/
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Chapter 2
MARKET STUDY
Service Description
adapt though the times by being mindful of the different trends that pervade the events
a more unique, themed celebration and make event organizers more preferred by
MAGAYON Event Planner, being new in the industry would focus on social
events such as weddings, birthday parties and baptism. It will use social media as a
powerful weapon in promoting its services, and be known in the region. Since it’s an alien
to most, tarpaulins and posters will be placed in different localities so that those who cannot
access on-line will be able to know the services being offered by MEP. They can book
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Holidays
Date Events
January 1 Bagong Taon - New Year's Day
January 6 Araw ng mga Hari - Three Kings'
February 14 Araw ng mga Puso - Valentine's day
February 22-25 People Power Revolution
March or April Mahal na Araw - Holy Week/Lent
May Flores de Mayo - May Flowers Feast
June 12 Araw ng Kalayaan - Independence Day
November 1 Araw ng mga Patay - All Saints'/All Souls' Day
November 30 Araw ng mga Bayani - National Heroe's Day
December 25 Pasko – Christmas
December 30 Araw ni Rizal - Jose Rizal's Day
December 31 Bagong Taon New Year's eve
Table 2.1 Holidays in the Philippines.
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Age group Possible Celebrations
0-4 Christening
1st Birthday Celebration
5-9 Kinder/ Day Care Graduation
7th Birthday Celebration
10-14 Primary Graduation
Birthday Celebration
15-19 Secondary Graduation
18th Birthday Celebration
Birthday Celebration
20- 24 Tertiary Graduation
st
21 Birthday Celebration
Birthday Celebration
Wedding
25-29 Birthday Celebration
Wedding
Reunions
30-34 Birthday Celebration
Wedding
Reunions
Anniversaries
35-39 Birthday Celebration
Wedding
Reunions
Anniversaries
40-44 Birthday Celebration
Wedding
Reunions
Anniversaries
Death
45-49 Birthday Celebration
Wedding
Reunions
Anniversaries
Death
50-54 Birthday Celebration
Wedding
Reunions
Anniversaries
Death
55-79 Birthday Celebration
Wedding
Reunions
Anniversaries
Death
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80 & over Birthday Celebration
Wedding
Reunions
Anniversaries
Death
Table 2.3 Some events being offered per age bracket.
Target Market
Broadly speaking, there are two markets for event planning services:
corporate and social. The term corporate includes not only companies but also charities
and non-profit organizations. Companies host trade shows, conventions, meetings for staff
members, or stockholders and many more. There is a huge market for these types of events.
Social events include weddings, birthday parties, anniversaries, reunions and so on. The
market for social events, especially birthdays and anniversaries, is expected to continue to
increase over the next few years. For this study, the target market will envelope all the
Albayanos celebrating their special events and give them a truly satisfying “Magayon
Experience”. However, it is not all so limited to all clients residing in different provinces.
As long as Magayon Event Planning can accommodate them, then services will be
provided.
Social Corporate
Events Events
ALBAYANOS
NON-ALBAY RESIDENTS
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Demand Analysis
The proponents generally used secondary data to obtain and furnish all the
necessary data needed relevant to the estimated target market for different social events.
All the data were based from Philippine Statistics Authority using the year 2015, most
recent record.
Birthday Celebration
The researchers used researchers used 25% for all age bracket groups to
obtain the target market. This is to determine the probable demands of clients that will avail
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the services to be offered. Furthermore, it is also to conceptualize various events
Marriages
target percentage used by the researchers to the number of marriages per month. It signifies
that the month of December has the highest number of marriages throughout the year, while
the month of September has the lowest one. Thus, the MAGAYON Event Planner will
increase its productivity on the month of December in order to meet its demand.
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Baptism
the probable demand for this event. The table above manifests that the MAGAYON Event
TOTAL DEMAND
EVENT Number of
Demand
Birthday 347, 925
Wedding 1, 400
Baptism 11, 672
TOTAL 360, 997
Table 2.7 Total Demand for Birthdays, Weddings and Baptism in the Province of Albay.
The table shows the different target events of the researcher with its corresponding
demand. The summation of the three events serves as the existing demand on event
planners on the province. The table shows that the overall demand for three events in one year
is 360, 997 or 30, 083 for one month. However, since MEP is a start-up business and is only
composed of limited manpower, it will focus on its absorptive capacity which is 15 events
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Supply Analysis
ADDITIONAL
MARKET
25%
SELF
PLANNING
40%
GAP
10%
PRESENT
SUPPLIERS
25%
Figure 2.3 Supply chart of Self-Planned, Present Suppliers and Gap in the Province of
Albay.
Since there was no existing reference of the exact number of clients being
accommodated, the researchers first used the total population based from the records in
PSA. The researchers presumed that there are currently 25% of existing market supplying
the event services. In addition, 65% of which are those who are not availing the event
planning services. Thus, the remaining 10% will serve as the gap that the researchers would
want to market. However, the researchers would also want to obtain the 25% of the 65%
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Projected Demand
Table 2.8 Summary of Projected Demand by Marriage, Population and Live Birth
in the Province of Albay.
The Projected demand by Marriage, Population and Live Birth was obtained from
the Philippine Statistics Authority (PSA) They projected that the peak of the three different
demands from 2020 to 2035 will be at 2035. As the demand increases, supply should be
Projected Supply
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Since there was no existing reference of the projected number of clients to
be accommodated and because of the increase in demand every five years, the researchers
used the projected demand based from the records of the Philippine Statistics Office. The
gap presented indicates that event planners should invest in the field of business, especially
Marketing Programs
This section discusses the area in which the cooperative will take into consideration
some factors to meet customer satisfaction. Factors associated in this area are the business’
pricing policy, terms of sale, warehousing, competition, and advertising and promotion.
Pricing Policy
The proposed business will offer services like consultation, event scheduling,
budget planning, discounted invitations and products, and supervision of the event for
OPTION 1 (P 30,000)
o Consultation
o Event Scheduling
o Budget Planning
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o Rehearsal Attendance
o Supervision of the event/ceremony set-up
o Tarpaulin Printing
o Event decorator
o Voice Pack
o Discounted invitations (applicable to plain designs)
o Recommendations on: Photographers/Videographers
Caterers
Souvenir shops
Event place
Gown Rentals
Flower Shops
OPTION 2 (P 40,000)
o Consultation
o Event Scheduling
o Budget Planning
o Rehearsal Attendance
o Supervision of the event/ceremony set-up
o Tarpaulin Printing
o Event decorator
o Voice Pack
o Discounted invitations (applicable to simple designs)
o Recommendations on: Photographers/Videographers
Caterers
Souvenir shops
Event place
Gown rentals
Flower shops
OPTION 3 (P 50,000)
o Consultation
o Event Scheduling
o Budget Planning
o Rehearsal Attendance
o Supervision of the event/ceremony set-up
o Tarpaulin Printing
o Event decorator
o Voice Pack
o Discounted invitations (applicable to grand designs)
o Recommendations on: Photographers/Videographers
Caterers
Souvenir shops
Event place
Gown rentals
Flower shops
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Kiddie parties, other Birthday events and Christening
(At least 1-3 months planning/coordination)
OPTION 1 (P 20,000)
o Consultation
o Event Scheduling
o Budget Planning
o Rehearsal Attendance
o Supervision of the event/ceremony set-up
o Tarpaulin Printing
o Event decorator
o Voice Pack
o Discounted invitations (applicable to plain designs)
o Recommendations on: Photographers/Videographers
Caterers
Souvenir shops
Event place
OPTION 2 (P 30,000)
o Consultation
o Event Scheduling
o Budget Planning
o Rehearsal Attendance
o Supervision of the evet/ceremony set-up
o Tarpaulin Printing
o Event decorator
o Voice Pack
o Discounted invitations (applicable to simple designs)
o Recommendations on: Photographers/Videographers
Caterers
Souvenir shops
Event place
OPTION 3 (P 40,000)
o Consultation
o Event Scheduling
o Budget Planning
o Rehearsal Attendance
o Supervision of the evet/ceremony set-up
o Tarpaulin Printing
o Event decorator
o Voice Pack
o Discounted invitations (applicable to grand designs)
o Recommendations on: Photographers/Videographers
Caterers
Souvenir shops
Event place
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Note: Below the at least months’ planning/coordination may be subject to rush
coordination fee. Party pack can be rented.
Terms of Sale
MAGAYON Event Planner will offer a service that includes the voice pack, party
pack and the recommendation of catering service. The terms of payment will require the
client to pay the coordination services fee within the week of the approved consultation.
If the client will include the recommendation for the place of the event, the caterers
or photography services, an initial payment will be demanded for at least ¼ of the estimated
cost for the place, catering or photography services of the event a week after the payment
of the coordination services fee. Sales will then be concluded with a follow-up phone call
one or two days after the event. The phone call will explain the total cost of the negotiated
service, number of attendees, and information concerning the billing. Invoices will be sent
a day after the said call and will be due after 5 days or before to help the client prepare for
the said payment. Feedback forms will be included in the packets to ensure the client is
being served as they appropriate. Thank you-cards and an appreciation post will follow
Warehousing
home-based business. Most meetings with clients are conducted in social settings, such as
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restaurants, coffee shops, the client's home, facilities wishing to be used for the event, or
over the phone. MAGAYON will eventually move from its home base into a small office
Competition
productions and the Weekend events are some of the major competitors in this industry,
since they are more familiar to people, most of which are located in Legazpi, City. The
minor competitors are the self-employed individuals, who, just like the proponents, are
small business owners. The estimated number of self-employed individuals ranges from
10-15.
To advertise our business, one of the easiest ways to introduce it is through social
media like the creation of Facebook, Twitter and LinkedIn. The page will be named
“MAGAYON Event Planner” and for it to be able to reach hundreds of people, promotion
via websites is needed. Social media is the best way to bring in customers through targeted
ads. The proponents would also create engaging content for Email Marketing and Event
Pages with eye- catching images and content that addresses the needs of readers.
meeting new people and know the services you offer, and these people may refer the
business or use the service themselves. Networking with hotels, caterers and so on will
give the chance to meet people whose service will be needed in planning events.
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Along with social media and networking, print advertising, informative brochures
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Notes:
Koli, Noopur Mahesh. (2016): Supply Chain of an Event Management Firm. url:
https://www.slideshare.net/rassukoli/supply-chain-of-an-event-management-firm
https://www.slideshare.net/zhiejaisze/an-events-organizing-business-plan
Networking for #EventProfs: 6 Ways to Connect with Other Event Planners in Your Area
planners/
https://www.bplans.com/event_planning_business_plan/services_fc.php
The Complete Event Planning Guide. The event checklist used by top event planners.
Wedding and Event Planning Business Plan/Feasibility Study Nigera. Online. url:
https://www.businessplannigeria.com.ng/wedding-event-planning-business-plan-
feasibility-study-nigeria/
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Chapter 3
TECHNICAL STUDY
Service Process
Consultation
Event Scheduling
Budget Planning
Event Decorator
Tarpaulin Printing
PARTY PACK – The Party Pack is a kit is a must for parties. It includes
lighting effects (Disco ball, 4-in-1 Lighting tree, LED cans. 3-in1 effect
lights, fog lights, disco ball, strobe light and water effect light) and sound
system.
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VOICE PACK – The Voice Pack will make parties lively. It includes a
skillful host that will vary from your desired theme of the party. The hosts
will be oriented to the itinerary given by the client and offer a professional
service to the desired plan. It will also include singers and a band that will
Event
Suppliers Client Customers
Manager
manager’s own organization to the clients and customers and backward through many
identify deviations, minimize their risks and negative impact, coordinating all the
departments in the organization and handle the flow of the information between them with
effective logistic functions during the Pre-Event, On Event and Post Event activities.
MAGAYON Event Planner (MEP) will accept potential customer wherein, we will offer
our services and recommended catering services, place for the event and photographers. If
the customer accepts the agreed upon service, then that will make him a client. After the
agreement, the MEP will contact the potential suppliers that were suggested by the clients
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and discuss the deal for the said event. Then the cycle goes back to the event manager to
the client.
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Crown Portable 4 11, 000 44, 000 8 5, 500
Sound System
(ACER and
Logitec set)
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Furnitures and Fixtures
Office Supplies
Costs
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Stapler Per piece 3 60 180
Manpower Requirement
To cater the needs of clients and for the event to be successful, having
connections is important. MAGAYON event planner will suggest and hire caterers, host
and place suited for the event. This business will also be in-charge of the invitations and
will take care of everything needed for the event to be successful and as what the clients
have planned.
MAGAYON event planner is a partnership of three people. Those three people will
be having one assistant each at their disposal. When the business starts prospering, the total
number of employees will increase that will also increase the absorptive capacity of the
business.
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Utilities
Only the monthly internet connection and electricity will be the main concern pf
the marketing budget since we will incorporate word of mouth advertising and social media
Payment of bill will be based on the watt usage multiple by its rate for the whole month.
The internet connection will be provided by SMART. We will be inquiring a Smart Bro
Business Location
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Total Quality Management
In order to deliver the best services to clients, total quality management is a must.
The employees will attend trade shows which offer educational seminars and leadership
workshops that are sometimes recognized internationally like the World Trade Center.
This will be a great networking opportunity to meet other industry professionals such as
caterers, florists, photographers and other vendors. The owners will also attend events
organized by other planners to take note of shared ideas and advice for future reference and
Risk Management
identified that may be potential to arise before, during or after and steps should be listed
that will reduce or mitigate the identified risks. Here are some of the possible risks
Major incident/ safety plan – Identify the possible worst-case scenario. The
summoning assistance. The ins and outs of the site. The first aid and medical
facilities.
Health and safety issues – Organizers of the event should ensure that contractors
employed to set up/take down stands and exhibits submit appropriate health and
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Electrical power – Ensure all electrical and lighting equipment is tagged and in test
date.
Traffic and Parking control – Parking facilities and access for vehicles. Check parts
of the site unsuitable for vehicular traffic and other possible routes to get to the site.
Waste management – waste collection during setting up, during and after the event.
Special needs groups – Consider the types of attendees such as children, elderly
Religion – Consider the type of religion of the client. Note that there are certain
Risk of Pressure – Consider the financial status of the client. Offer varieties and
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Notes:
https://www.entrepreneur.com/article/233687
eventshttps://www.elliston.sa.gov.au/webdata/resources/files/DC_Elliston_Event_Risk_
Management_Booklet_-_Final.pdf
http://www.moreland.vic.gov.au/arts-and-festivals/community-events-guide/events-
guide-contents/events-permits-risk-management.html
https://www.bplans.com/personal_event_planning_business_plan/products_and_services
_fc.php
http://www.vanshikaweddingplanner.com/about/index4.html
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Chapter 4
Organizations are open system - they affect and are affected by the environment.
Louis Allen said that, “Organization is the process of identifying and grouping work to be
relationships for the purpose of enabling people to work most effectively together in
achieving organizational goals. The work of each and every person is defined and authority
Various individual efforts must lead to the achievement of common business goals.
between the different activities and the members, subdivides and assign roles,
responsibilities, and authority to carry our different tasks. A good management takes a big
factor in the success of the business. It reflects on the means and steps on how the people
behind a business will execute their plans and procedure on how they will handle a certain
project.
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Business Organization
and clarity on specific human resource issues, such as managerial authority. Thus, the
SWOT Analysis
will help the planners to develop a strategy which maximizes the potential of strengths and
opportunities of the project and at the same tie, minimizes the impact of the weaknesses
and threats.
Strength
Weaknesses
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Opportunities
Threats
Vision
"MAGAYON Event Planner" visualizes itself as the first choice of every person
Mission
Every great event starts with organized details while executing them brilliantly.
MAGAYON Event Planner offers a variety of options to assist in making your events as
perfect as you have imagined it. Whether assisting with decor, full event planning or
consulting, we customize our packages to your needs. To serve you the best with complete
Page | 38
dedication and devotion working to create your blue print for your entire event, making
sure we have all the details you want to incorporate into the program.
To deliver high-quality production and excellent services to retain trust with clients
Goals
2. Increased revenues
4. Business networking
Organizational Structure
The Organization structure entails how responsibilities and duties are distributed
and duties are distributed to each of the organization. It shows how the activities are done
and how these activities are being performed. MAGAYON Event Planner’s organizational
chart reflects the flow of how these responsibilities are being acted upon by these chosen
Organization chart defines the nature and extent of each work and provides a set of
rules or standard that all employees must follow especially in the performance of the
business. Being on top, the event coordinator together with the will direct his subordinates
in a manner that will help them boost their work and would result to providing quality
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service and creating a smooth relationship with all the staff. A strong leader mena s a strong
Event Coordinator
Event Manager
Event Assistants
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The events managed by these high officials includes sales
meetings, trade shows, employee appreciation, business
meetings, virtual events and many more such events.
Client Service Event This is also one high level management job title in the
Manager event management hierarchy. These are commendable and
admirable professionals whose major job responsibilities
revolve around maintaining an exquisite and fine
communication with the customers of the company.
Satisfying the customer’s queries come under their duty for
the benefit of the company.
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events. These professionals work effectively and efficiently
as part of the event management team.
Table 4.1. Duties and Responsibilities
1. The salary of the employees is based on the existing rate within the business and
3. Increase of salary shall be given every after two years starting on the third year of
the business.
provided.
Hiring Policy
company’s needs and the responsibilities that the new staff member will
perform. The candidate must have organizational skills and attention to details;
strong communication skills; strong interpersonal skills and ability to deal with
diverse types of people; ability to multi-task, remain calm and work under
pressure in a fast paced environment; sales and marketing skills to promote and
attract sponsorship; ability to work effectively as part of a team and also take
initiatives when the need arises; positive and outgoing personality; experience
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or talent for organizing and working complex events in efficient and methodical
2. Interview – Aside from asking about their resumes, asking the candidates to
examples of when and where they put their skills to the task, it will gain a better
understanding of their mastery of said skills and see if they truly have the
experience required to fill the position. Also, we will be attending more to the
body language and tone and less to looks. It will be a much better indicator of
Orientation of Employees
Once the candidates are hired, employees are oriented in the whole business and
with the work that they must perform. The vision and mission of the business are also
discussed. The employees will also attend seminars and workshops that will hone their
skills.
2019
SALARIES AND WAGES
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2020
SALARIES AND WAGES
2021
SALARIES AND WAGES
No. of Monthly
Positions workers Salary Base Salary Annual Salary Net Salaries
Event Coordinator 1 ₱ 18,000.00 ₱ 18,000.00 ₱ 216,000.00 ₱ 216,000.00
Client Service Event
Manager 1 ₱ 18,000.00 ₱ 18,000.00 ₱ 216,000.00 ₱ 216,000.00
Event Manager 1 ₱ 18,000.00 ₱ 18,000.00 ₱ 216,000.00 ₱ 216,000.00
Event Assistant 3 ₱ 12,000.00 ₱ 36,000.00 ₱ 432,000.00 ₱ 432,000.00
Total 6 ₱ 66,000.00 ₱ 90,000.00 ₱ 1,080,000.00 ₱ 1,080,000.00
Table 4.4 Salaries and Wages for 2021.
2022
SALARIES AND WAGES
No. of Monthly
Positions workers Salary Base Salary Annual Salary Net Salaries
Event Coordinator 1 ₱ 18,000.00 ₱ 18,000.00 ₱ 216,000.00 ₱ 216,000.00
Client Service Event
Manager 1 ₱ 18,000.00 ₱ 18,000.00 ₱ 216,000.00 ₱ 216,000.00
Event Manager 2 ₱ 18,000.00 ₱ 36,000.00 ₱ 432,000.00 ₱ 432,000.00
Event Assistant
(old) 2 ₱ 12,000.00 ₱ 24,000.00 ₱ 288,000.00 ₱ 288,000.00
Event Assistant 3 ₱ 10,000.00 ₱ 30,000.00 ₱ 360,000.00 ₱ 360,000.00
Total 7 ₱ 76,000.00 ₱ 126,000.00 ₱ 1,512,000.00 ₱ 1,512,000.00
Table 4.5 Salaries and Wages for 2022.
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2023
SALARIES AND WAGES
No. of Monthly
Positions workers Salary Base Salary Annual Salary Net Salaries
Event Coordinator 1 ₱ 21,600.00 ₱ 21,600.00 ₱ 259,200.00 ₱ 259,200.00
Client Service Event
Manager 1 ₱ 21,600.00 ₱ 21,600.00 ₱ 259,200.00 ₱ 259,200.00
Event Manager 2 ₱ 21,600.00 ₱ 43,200.00 ₱ 518,400.00 ₱ 518,400.00
Event Assistant
(old) 2 ₱ 14,400.00 ₱ 28,800.00 ₱ 345,600.00 ₱ 345,600.00
Event Assistant 3 ₱ 10,000.00 ₱ 30,000.00 ₱ 360,000.00 ₱ 360,000.00
Total 7 ₱ 89,200.00 ₱ 145,200.00 ₱ 1,742,400.00 ₱ 1,742,400.00
Table 4.6 Salaries and Wages for 2023
Employee Benefits
2019
EMPLOYEE BENEFITS
Page | 45
2020
EMPLOYEE BENEFITS
2021
EMPLOYEE BENEFITS
Page | 46
2022
EMPLOYEE BENEFITS
2023
EMPLOYEE BENEFITS
Page | 47
Page | 48
Notes:
https://www.mplans.com/event_planning_marketing_plan/situation_analysis_fc.php
https://smallbusiness.chron.com/organizational-structure-important-3793.html
SWOT Analysis in Event Planning: Why research is important for corporate events.
research-is-important-for-corporate-events/
http://www.yourarticlelibrary.com/organization/organization-meaning-definition-
concepts-and-characteristics/53217
Page | 49
Chapter 5
comply with government rules and regulations before starting its actual operation. Such
compliance is necessary not only because it requires a legal personality in most of its
transactions, but also imperative in order for the business to avail some privileges and other
incentives offered by the national government. Failure to comply with the requirements set
understanding that compliance is a crucial in protecting the business in the years to come.
The following are requisites and imperative requirements the proponents’ have researched
to establish a business. The business will be registered as a Partnership, in the name of
MAGAYON Event Planner.
Page | 50
B. Local Government Unit Requirements
MAGAYON Event Planner shall be registered with its Local Government
Unit (LGU) in Camalig, being the location of the business for the issuance of
business permit and other licenses necessary to operate the business.
1. Acquire Barangay Clearance
a. Go to the barangay where your business is located to secure and
fill-up application form.
b. Submit the completed application form together with the
following:
Certificate of Business registration from SEC
Two valid IDs
Proof of address such as Contract of Lease (if rented) or
Certificate of Land title (if owned).
partnership acquires a legal personality separate from its owners. As a legal entity
between SEC and BIR and be assigned with a Tax Identification Number (TIN).
Page | 51
The partnership should comply with the requirements for the application and
1. Application for registration are properly and completely filled out with
the necessary details and tax types to be enrolled and signed by the
authorized personnel;
2. Photocopy Certificate of Recording (in case of partnership);
3. Articles of Partnership;
4. Photocopy of Mayor’s Business permit or;
5. Duly received Application for Mayor’s Business Permit, if the former
is still in the process with the LGU;
6. New sets of permanently bound books of account.;
7. Proof of Payment of Annual Registration Fee (ARF) (not applicable to
those exempts from the imposition of ARF);
8. BIR Form No. 1906; and
9. Final and clear sample of Principal Receipts/Invoices.
BIR will process the taxpayer’s file and issue the necessary documents to be
displayed within the premises of the business for identification and compliance.
Articles of Partnership
following are the necessary information that should appear in the agreement:
Page | 52
5. The rights and duties of each partner;
6. The accounting period to be adopted, the nature of accounting records,
financial statements and audits by independent public accountants/auditors;
7. The method of sharing the profit or loss, frequency of income measurement
and distribution, including any provisions for the recognition of differences
in contributions;
8. The drawing or salaries to be allowed to each partner; and
9. The provision for arbitration of disputes, dissolution, and liquidation.
Where the capital of the partnership of Php 3,000 or more, in money or property,
the partnership contract must be a public instrument and registered with the Securities and
Exchange Commission (SEC). If in case the partnership is not registered in this case, the
contract is still valid since it acquires a juridical personality but the liability of the
partnership and the members thereof to third persons are not affected.
Recording with the SEC is a condition for the issuance to the partnership of a
business license to engage in business. This will enable both the local government and the
Bureau of Internal Revenue (BIR) district where the partnership will operate to assess its
tax liabilities. In addition, registration will enable third persons to determine both the
composition of the firm and its capital before dealing with it and its members.
As provided in the Civil Code of the Philippines, the purpose of the registration is
to set a condition for the issuance of the licenses to engage in business or trade. In this way,
the tax liabilities of big partnership cannot be evaded. The public can also determine more
Page | 53
1. Have your proposed business name verified in the Verification Unit of SEC;
2. Submit the following requirements:
a. Articles of Partnership
b. Verification slip for the business name
c. Written undertaking to change business name if required
d. Tax identification number of each partner and/or that of the
partnership
e. Registration data sheet for partnership duly accomplished in six
copies
f. Other documents that may be required
3. Pay the registration/filing and miscellaneous fees; and
4. Forward documents to the SEC Commissioner for signature and approval.
Taxation Study
Income Tax
income or profits of the taxpayer. MAGAYON Event Planner will use 30% of net
taxable income as basis for normal income taxation. Partnerships generally are not
taxed rather; the partners are taxed on the share of partnership items.
Value-Added Tax
VAT is a uniform tax imposed on persons, who in the course of trade or business
Page | 54
VAT is a tax on consumption levied on the sale, barter, exchange or lease
into the Philippines. The seller is the one statutorily liable for the payment of the
tax but the amount of tax may be shifted or passed on the buyer, transferee of lessee
Legal Study
All employer data received from SSS shall be processed by PhilHealth. The
employer shall be issued of his/her PhilHealth Employer Number (PEN) which
serves as the employer permanent identification number for all transactions with
the Partnership.
After initial registration from SSS, the employer shall be required to submit
within thirty (30) days the following post registration requirements:
Page | 55
b. Member Data Record for employed member (M1a) and supporting
documents for declaration of dependents:
Authenticated copy of marriage contract for spouse who is not
working;
Authenticated copy of birth certificate for children below 21 years
old; and
Authenticated copy of birth certificate of parents 60 years old and
above.
2. Social Security System (SSS)
a. Employment Report (SS Form R-1A)
b. Specimen Signature Card (SS Form L-501)
c. Sketch of Business Address
d. Validated Miscellaneous Payment Return Form (SS Form R-6) or special
blank receipt, showing payment for the employer registration plat, if not
paid upon initial registration.
Initial Registration
1. Submit the application form (BR-1) in two copies to the SSS office near
the place of business, signed by the partners or owner and with the
approved Articles of Partnership from SEC/Business Permit.
2. After proper screening employer details, the date will be encoded and
the employer will be issued the following:
a. SSS Information Brochure
b. Copy of processed BR-1 with the 13-digit SSS Employer (ER)
Number printed in the form
c. ER Card
d. ER obligations and post-registration requirement
Post Registration
Page | 56
i. Employment Report (SS Form R1-A)
ii. Specimen Signature Card (SS Form L501)
iii. Sketch of business address
iv. Validated Miscellaneous Payment Return Form (SS Form-R6)
and Special Bank Receipt, showing payment of Php 165.00 for
the Employer Registration Plate, if not paid upon initial
registration.
To PhilHealth
Notes to Employer
requirements.
Organization Cost
Page | 57
Printing 3, 200 4, 130
Taxes and Licenses
Barangay Clearance 50
Mayor’s Permit 500
Annual Registration (BIR) 500
DTI 500
Others 800 2, 350
Total Organization Cost 30, 540
Page | 58
Notes:
Ala, Suzanne S., Alibanto, Joan Y., Matamis, Jemimah N., Musa, Janeth C. (2018): The
Proposed Manufacturing of Geo Textiles in Pistola, Oas, Albay. Feasibility Study.
Gargarin, Jogenn Karla. (2013): Legal and Taxation Aspect. Online. url:
https://www.scribd.com/document/120227326/legal-and-taxation-aspect
Rappler. (2018): Filipinos to welcome 2018 with new withholding tax rates. Online. Url:
https://www.rappler.com/business/192626-bureau-internal-revenue-withholding-tax
https://www.bir.gov.ph/images/bir_files/internal_communications_2/RMCs/2018/WT
table.pdf
Page | 59
Chapter 6
FINANCIAL STUDY
The financial aspect of a feasibility report will look at how a certain proposal can
work in a long-term basis or endure financial risks that may come. It is also helpful in
recognizing potential cash flow. Another important purpose is that it helps planners focus
on the project and narrow down the possibilities. Accordingly, a feasibility report can
provide reasons not to pursue the said project or proposal. It is an assessment of the
financial aspects of something. If this case, for starting and running a business. It considers
many things including start-up capital, expenses, revenues, and investor income and
disbursements. Other portions of a complete feasibility study will also contribute data to
This chapter will discuss the summary of the business operation using different
Upon preparation of the financial statements, these were the financial assumptions
1. The business operation will start on January 2019 and will continuously operate on
a calendar year.
2. A total investment of 1, 800, 000 for the cost of the project.
3. Service capacity is assumed to increase 30% per year.
4. The company shall maintain the policy that the increase of salaries shall be given
every after two years starting on the third year of the business.
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5. MAGAYON Event Planner could cater up to 15 events per month as the demand
rises, entertaining clients from other cities and expanding the scope of the services
be possible.
6. The equipment and furniture’s and fixtures shall be used with outmost care to last
for a good period of time. All purchases of the following will be paid in cash.
7. Depreciation is computed using the straight-line method for simplicity of
computation and presentation.
8. Annual 13th month pay is equivalent to the monthly compensation as provided to
the employees,
Financing Scheme
Cash is the lifeblood of any business. Whether it’s a start-up company or one that
has been in operation for years, cash is needed to meet daily operating expenses. Without
it, employees can’t be hired, inventory and equipment can’t be purchased, and utilities,
rent, taxes and insurance won’t get paid. This section determines the forecasted
performances and positions, and even cash movements of the proposed business over a
A. Fixed Assets
Machineries and Equipment 553, 700
Office Equipment 116, 950
Furniture and Fixtures 26, 300
Vehicle 750, 000
Total Fixed Assets 1, 446, 950
B. Supplies and Materials 19, 392
C. Organization Cost 20, 450
D. Working Capital 125, 000
Subtotal 1, 611, 792
Page | 61
Contingencies (5%) 80, 590
Total 1, 692, 382
Disclosures:
A. Fixed Assets
Machineries and Equipment
Disco Ball Effect Light (2 pcs.) 4, 000
Gigbar Flex (2 pcs.) 39, 000
Chauvet Swarm SFX (2 pcs.) 21, 200
Chauvet MiniKinta (2 pcs.) 13, 000
Chauvet 4bar Flex (2 pcs.) 40, 000
Chauvet Slim Par 56x8 (2 pcs.) 70, 000
Chauvet Strobe Light (3 pcs.) 4, 500
Chauvet Abyss Water Effect Light (2 pcs.) 30, 000
Chauvet Color Rail (2 pcs.) 13, 000
Chauvet Color Palette (2 pcs.) 15, 000
Crown Portable Sound System (4 pcs.) 44, 000
Tarpaulin Printer 260, 000 553, 700
Office Equipment
Page | 62
Delivery Car 750, 000
Total Fixed Assets 1,446, 950
C. Organization Cost
Page | 63
Registration Fee 360 4, 060
D. Working Capital
Advertising Expense 25, 000
Repairs and Maintenance 100, 000
Total Working Capital 125, 000
Page | 64
Projected Cash Flow Statement
Cash Outflows
Supplies and
Materials ₱ 12,120.00 ₱ 16,968.00 ₱ 22,058.40 ₱ 26,911.25 ₱ 37,675.75
Operating Salaries ₱ 720,000.00 ₱ 900,000.00 ₱ 1,080,000.00 ₱ 1,512,000.00 ₱ 1,742,400.00
SSS Premium ₱ 66,301.20 ₱ 66,301.20 ₱ 74,257.20 ₱ 74,257.20 ₱ 107,850.00
PhilHealth
Premium ₱ 12,375.00 ₱ 12,375.00 ₱ 14,850.00 ₱ 14,850.00 ₱ 23,958.00
PagIBIG Premium ₱ 7,200.00 ₱ 7,200.00 ₱ 7,200.00 ₱ 7,200.00 ₱ 10,800.00
Benefits paid ₱ 333,000.00 ₱ 363,000.00 ₱ 378,000.00 ₱ 378,000.00 ₱ 565,200.00
Utilities Expenses ₱ 89,988.00 ₱ 98,986.80 ₱ 110,865.22 ₱ 124,169.04 ₱ 140,311.02
Insurance ₱ 14,400.00 ₱ 14,400.00 ₱ 14,400.00 ₱ 14,400.00 ₱ 14,400.00
Advertising ₱ 25,000.00 ₱ 17,500.00 ₱ 12,250.00 ₱ 8,575.00 ₱ 6,002.50
Depreciation ₱ 82,170.00 ₱ 82,170.00 ₱ 82,170.00 ₱ 82,170.00 ₱ 82,170.00
Repair and
Maintenance ₱ 100,000.00 ₱ 53,000.00 ₱ 63,600.00 ₱ 78,228.00 ₱ 97,785.00
Organizational
Cost ₱ 17,525.00
Permits and
Licenses ₱ 2,925.00 ₱ 2,925.00 ₱ 2,925.00 ₱ 2,925.00 ₱ 2,925.00
Income Tax ₱ 5,098.74 ₱ 139,552.20 ₱ 251,227.26 ₱ 292,894.35
Net cash
provided by (used in)
operating activities ₱ 16,995.80 ₱ 460,075.26 ₱ 697,871.98 ₱ 725,087.25 ₱ 1,135,628.38
Page | 65
Cash flow from
Financing Activities
Capital
Contribution ₱ 1,800,000.00
Net cash
provided by (used in)
Financing activities ₱ 1,800,000.00 ₱ - ₱ - ₱ - ₱ -
Cash received from customers. Since the business is on the first year of operation, the
expected absorptive capacity of the business will not be reached. It is assumed that the
business will cater six clients per month on the first year of operation. The number of
clients, however, will increase by 30% each year. On the fifth year, there will be an increase
of 120% for the clients and an increase of 284% for the income starting from the first year
Supplies and Materials. Since there is an increase of 30% each year for the clients, the
cost of the supplies and materials will increase 20% and more on the following years.
year.
Income tax. The income tax for the business is equal to 30% of the income.
Page | 66
Projected Financial Performance
Page | 67
Projected Retained Earnings
Total Retained
Earnings ₱ 11,897.00 ₱ 337,518.80 ₱ 923,715.73 ₱ 1,608,135.89 ₱ 2,608,101.80
Table 6.3 Projected Retained Earnings
Page | 68
Notes
Abrugar, Victor (2011): What are the Deductions and Exemptions to Income Tax
to-income-tax-philippines/
Beyond D’ Numbers Consulting Co. (2018): What You Need to Know About Deductible
deductible-expenses/
https://www.bir.gov.ph/images/bir_files/internal_communications_2/RMCs/2018/RMC
No 1-2018.pdf
Page | 69
Chapter 7
SOCIO-ECONOMIC DESIRABILITY
The proposed project will generate profit for the business. The business will also
generate revenues for the government through the taxes that will be paid. The taxes, in turn,
generate income. A business should create a harmonious relationship between the manager
and its employees to attain the goals and objectives of the business and also, to earn profit.
All employees will need the money to support their own needs and also to compensate for
in the form of taxes. The said taxes will increase the revenue of the government, which will
then be used for supporting government expenditures and projects that will help with the
Contribution to Suppliers. The suppliers will be gaining customers and since the
suppliers will be rendering their services to events, they will be given compensation. It can
bring new ideas and best-practices, reduce risks and even help build the brand of the certain
suppliers. It will also help them build relationship with the organization that will help in
Page | 70
Clients. The business will help the clients in terms of cost, time and lessening the
stress in managing the event. The organizers have built trusted and lasting relationships
with venues, vendors, speakers and other suppliers, and are privy to discounts and special
offers that are not always available to the general public. This business will take away all
the stress and headaches that comes with planning an event. All the client needs to do is to
Notes:
Page | 71
April. (2015): How #EventProfs Can Build and Benefit From Stronger Supplier
relationships-ds00/
Page | 72