IMAGINE CUP 2011

DIGITAL MEDIA
RULES & REGULATIONS

OVERVIEW

The world sees video everywhere. Our photos are online for our friends to view and every day we are checking
out the latest cool media files. In the Digital Media competition, you and one friend can form a team and create
a web video submission, share it with the world and collect ratings. Use the Internet to share your point of view,
explain, and touch on issues in our global society that relate to the Imagine Cup theme. Go big, go viral and
get the world to stand up and take notice of what you have to say. You’ll be judged not just on your incredible
video content, but also on the ratings you receive.

Remember that you have to convey a message in a brief period of time while also being visually and audibly
stimulating and interesting enough to those who watch your video to compel them to rate and share your
message.

The Imagine Cup 2011 theme is "Imagine a world where technology helps solve the toughest problems."
You can refer to the United Nations Millennium Development Goals as a point of inspirational reference. Note
that you are not required to address a specific Millennium Development Goal as part of your video, but you
must tell us how you would use technology to help solve some of the world’s toughest problems.

If you choose to compete in this Challenge, then you agree that your participation is subject to the following:

 The Imagine Cup Official Rules

 The Imagine Cup Digital Media Rules and Regulations described below.

If there are any inconsistencies between the Imagine Cup Official Rules, the Imagine Cup Terms of Use, the
Imagine Cup Code of Conduct and/or these Competition Details, the Imagine Cup Official Rules will govern.

WHAT ARE THE START AND END DATES?

This Competition starts at 00:01(12:01 A.M.) Greenwich Mean Time (GMT) on August 26, 2010, and ends at
23:59 (11:59 P.M.) GMT on April 27, 2011 (“Entry Period”). The Entry Period consists of the three (3) separate
Rounds as described below. Each Round has unique entry requirements. All required entry deliverables must be
received within the designated Round in order for your entry to be eligible for judging.

Imagine Cup 2011 Digital Media Rules and Regulations

 START DATE END DATE
ROUND
(all times 00:01 [12:01 AM] GMT) (all times 23:59 [11:59 PM] GMT)
Round 1 (see below for sub-
August 26, 2010 March 7, 2011
rounds)
Round 2 - Worldwide Finals
March 28, 2011 April 27, 2011
Qualifying

Round 3 - Worldwide Finals July 2011 July 2011

Round 1 will consist of five (5) individual sub-rounds which include a submission deadline and a public voting
phase in which all eligible entries will be presented online for public voting at imaginecup.com. Sub-rounds are
as follows:

SUBMISSION PUBLIC VOTING PUBLIC VOTING

ROUND 1 DEADLINE (all times START DATE END DATE
SUB-ROUND 00:01 [12:01 AM] (all times 00:01 [12:01 (all times 23:59 [11:59
GMT) AM] GMT) PM] GMT)
Sub-round 1 October 1, 2010 October 7, 2010 October 31, 2010
Sub-round 2 November 1, 2010 November 7, 2010 November 30, 2010
Sub-round 3 December 1, 2010 December 7, 2010 December 30, 2010
Sub-round 4 January 1, 2010 January 7, 2011 January 31, 2011
Sub-round 5 February 1, 2011 February 7, 2011 February 28, 2011

The Competition Sign Up Period begins on August 26, 2010 at 00:01 (12:01 A.M.) GMT, and ends on March 7,
2011 at 23:59 (11:59 P.M.) GMT ("Sign Up Period").

CAN I ENTER?

You are eligible to enter this competition if you meet the Eligibility Requirements set forth in the Eligibility
Criteria section of the Imagine Cup Official Rules.

HOW DO I ENTER THE COMPETITION?

If you wish to participate in this Competition, you must sign up as instructed during the Competition sign up
period, and create a Team or join an existing Team.

A Team may consist of up to two (2) eligible students (each a "Team"). Your Team does not need to consist of
members who are legal residents of the same country/region, or students at the same academic institution, but
your Team can only represent one (1) country/region.
Imagine Cup 2011 Digital Media Rules and Regulations
It is recommended, but not required, that you have one (1) mentor for your Team in addition to the two (2)
Team members. Limit one (1) mentor per team.

For additional important details on signing up for a Competition, please see the requirements set forth in the
"Team and Individual Competitions" section of the Imagine Cup Official Rules.

ENTRY REQUIREMENTS

Your Team’s entry materials must meet the following content and technical requirements:

1. Your entry must address a social cause connected to the Imagine Cup 2010 Theme: "Imagine a world
where technology helps solve the toughest problems."
2. The audio of the actual entry (your Team’s video) can be in any language, but if the audio is not in the
English language, then the video must have English subtitles in order to be eligible.
3. All types of media included in your entry must comply with the requirements set forth in the General
Standards for Entries section of the Imagine Cup Official Rules.
4. Your team’s entry should only include material (including music, video or images) that you own or that
you have permission from the copyright/trademark owner to use. Note: Your team’s entry may not
include copyrighted materials (such as background music, images or video) unless you own or
have permission to use the materials. Your team’s entry will be disqualified if copyrighted
material is included.

In addition, to be eligible for consideration, you must submit the materials described below during each
designated round.

ENTRY MATERIALS

During each designated round, your Team must submit the materials described below.

Round 1

During Round 1, your Team must create and submit the materials described below:
1. A video which tells a story that addresses the Imagine Cup 2010 Theme.
2. The video must include the Imagine Cup intro and outro clips, which can be found on the Imagine Cup
Digital Media competition page at imaginecup.com.
3. The length of the video should not exceed one (1) minute and twelve (12) seconds. Note: the required
intro and outro clips are each six (6) seconds in length, and this time is included in the maximum video
length requirement. Videos that exceed maximum time requirements will be disqualified.
4. Name your video file using the following format: “Team [insert team name] from [insert
Country/Region].
5. Your Team’s video must be in .wmv format, and should not exceed 300 MB.

Round 2 – Worldwide Finals Qualifying

Imagine Cup 2011 Digital Media Rules and Regulations

During Round 2, you or your Team (if you are advanced to compete in Round 2) must create and submit the
materials described below:

1. A new video which tells a story that addresses the Imagine Cup 2010 Theme.
2. The video must address a topic to be revealed on imaginecup.com at the start of the Round 2 Entry
Period.
3. The video must include the Imagine Cup intro and outro clips, which can be found on the Imagine
Cup Digital Media competition page at imaginecup.com.
4. The length of the video should not exceed one (1) minute and twelve (12) seconds.
5. Note: the required intro and outro clips are each six (6) seconds in length, and this time is included
in the maximum video length requirement. Videos that exceed maximum time requirements will be
disqualified.
6. Name your video file using the following format: “Team [insert team name] from [insert
Country/Region].
7. Your Team’s video must be in .wmv format, and should not exceed 300 MB.

Round 3 - Worldwide Finals

If your Team advances to compete at the Worldwide Finals, your Team must fulfill the competition requirement
described below:

1. Your Team will compete in a 24-hour challenge on site at the Worldwide Finals in New York City in July
2011. Details about the challenge will only be revealed at the Worldwide Finals event, a few hours
before the beginning of the challenge.
2. Be prepared to be able to create a video using Microsoft MovieMaker.

HOW DO I SUBMIT MY TEAM’S ENTRY?

Round 1

1. Submit your Team’s video on the Digital Media competition page at imaginecup.com no later than the
close of each sub-round submission period outlined above.
a. In addition to the video, you will also be required to submit a title, a description limited to 100
words or less, and keywords for your entry as an electronic file in the .doc, .docx, .pdf or .txt
format.
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2. On the 7 day of each month according to the sub-round schedule outlined above, all eligible Digital
Media Round 1 entries received during the prior submission period will be made available for public
voting at imaginecup.com. It will be your Team’s responsibility to:
a. View your Team’s video on the Digital Media competition page at imaginecup.com, Promote the
embed code and/or URL of your Team’s video via your social networks.
b. Visitors to your URL will be asked to watch the video and “rate” (using the rating feature on
imaginecup.com).

Round 2

Imagine Cup 2011 Digital Media Rules and Regulations

 1. Submit your Team’s new video on the Digital Media competition page at imaginecup.com no later than
the close of the round 1 submission deadline.
a. In addition to the video, you are also required to submit a title, a description limited to 100
words or less, and keywords for your entry as an electronic file in the .doc, .docx, .pdf or .txt
format.

Round 3

 We will provide instructions for how to submit your required entry materials for Round 3 on Site at the
Worldwide Finals in New York City, USA.

ENTRY LIMIT

 You may submit one (1) entry per team, per sub-round.

HOW WILL ENTRIES BE JUDGED?

Round 1

 There are five sub-rounds. Submissions for each sub-round are due on the 1st day of each month
according to the sub-round schedule outlined above. Each sub-round public voting period will begin on
the 7th day of the month and will end on the last day of the month, at 23:59 (11:59PM) GMT, beginning
on October 7, 2010 and ending on March 7, 2011 as described above.
 Viewers will be able to watch the video and “rate” the video using the ratings feature on
imaginecup.com. Limit one (1) vote per video per unique user.
 At the conclusion of each sub-round, the 20 videos with the highest overall ratings that met the entry
requirements will advance to Round 2.
 Once a team has advanced, there is no need to continue competing in Round 1, therefore it will not be
possible to rate their entry one they have advanced to Round 2.
 At the end of Round 1, a total of 100 teams will advance to Round 2.

Round 2 - Worldwide Finals Qualifying

At the conclusion of the Round 2 Entry Period, all eligible entries received will be reviewed by a panel (or
panels) of qualified judges based on the judging criteria set forth below to determine up to six (6) of the top
Teams (each, a Finalist) that will advance to compete in the Worldwide Finals.

Round 2 - Judging Criteria

 30% Theme: How well does the entry address the Imagine Cup 2010 Theme.
 20% Originality: Usage of different approaches, concepts, or even old concepts created via different
techniques.
 25% Power of Communication: How well the entry conveys its message, the relevancy of its message,
and impacts the audience.

Imagine Cup 2011 Digital Media Rules and Regulations

  25% Viral Effectiveness: How appealing is this video and how likely is it that this video would get
redistributed in a viral manner.

Round 3 - Worldwide Finals

At the conclusion of Round 3, all eligible entries received will be reviewed by a panel (or panels) of qualified
judges based on the judging criteria set forth in the Round 3 Challenge Details that will be provided to you on
site at the Worldwide Finals to determine the First, Second and Third Place Teams.

PRIZES

Round 2 - Worldwide Finals Qualifying

All Finalists will receive a trip to New York City, USA to compete in the Worldwide Finals in July 2011. Trip
includes round trip coach airfare from major airport closest to each team member’s home, standard hotel
accommodations, select meals and activities.

Round 3 - Worldwide Finals

 First Place: $8,000 USD

 Second Place: $4,000 USD
 Third Place: $3,000 USD

Imagine Cup 2011 Digital Media Rules and Regulations