Food Delivery System

in Europe
 1. Korean Delivery System

Table of
2. Import in Italy and France
Contents

3. Conclusions & limitations

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Food Delivery System
How it Works

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1. Korean Delivery
System

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Delivery system
in Korea Main features :

Ratio: Smartphones based -

VIDEO -Apps
ACTUALLY A Flexible / Efficient / Fast /
Economic
SHIT :DDDDD

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 Origin of the Korean Delivery Service

World War II: American army asked Chinese restaurants

in Korea to bring them food to their military bases.

➢ During winter, restaurants decreased their sales due

to the customers not going out to eat.

➢ Nowadays any menu item is available for delivery.

➢ Most of the restaurants offer the service to boost

their competitiveness.

➢ Korea is sometimes dubbed as the “Delivery Nation”

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Food delivery advantages

➢ Gain in time:

Workers & students who do not have time to

get lunch or to cook

People who do not want to cook and enjoy a

meal with friends

➢ Enjoyable anytime of the day (24h/24h

& 7/7 day) anywhere

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➢ Online food-delivery apps are offering
choice and convenience, allowing
customers to order from a wide variety
of restaurants directly from their
smartphone.

➢ Available prices & fresh products

➢ Easy and fast to order

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2. Import in Italy and France

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 Import in France

➢ Delivery service exists in the French

market, but it is not available
everywhere.
In France, delivery platforms do not
offer a wide range of restaurants
and do not include restaurant
chains.

➢ Takes 30-45 min to order directly

from restaurants

➢ Only a few apps companies are

competing: Deliveroo, Uber Eats,
Take Eat Easy and Allo Resto

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➢ When it comes to eating quickly people usually grab food from bakeries, fast-food franchises,
or supermarkets such as sandwiches and ready to eat food.

➢ Food delivery service allows consumers to eat fresh and high-quality products
everywhere without any effort.

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A good chance for food delivery in France

Users in the Online Takeaway segment

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 Import in Italy

Very similar to France but here the delivery food system

is not as developed even in big cities and
the only one BIG company is JUST EAT

People generally spend time cooking and eat at home with

family and if they want to eat something out they go to
restaurants, or they use the take away service.

The food delivery system is not as known but

when perceived, it is considered as low-food quality

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 Just Eat Survey Market Analysis
The delivery system is a new market in Italy

MILAN ROME TOTAL

TAKE AWAY 48% 60% 56%

DELIVERY 17% 14% 15%

NONE 35% 26% 29%

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 Geography and Demography
in Italy

North ➢ People care mostly about their

business and are career-oriented
capitalists.

➢ They are busy all day, and usually they

want to eat something fast, already
prepared, at home, or in the office.

South ➢ People are more of a traditionalist

➢ Spend time w/ family especially

during meals.

(For a new business of delivery system the interesting target here is first
(The same is for Urban / Rural areas)
the North / In South the attention should be focused on big cities only)
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3. Conclusions & limitations

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 Limitations
➢ Environment - care about pollution
- delivery by bicycle but it is time consuming

➢ Safety - avoid car crash

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Conclusion
➢ Delivery is Delivery
efficient for both System
consumer and
restaurants

➢ Limited
restaurants

➢ Delivery method

➢ Larger cities are

focused more
compared to
suburban areas

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 io ns ?
Quest

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 Thank you

Linda DC Laurie S Manuel T Randy H

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Thank you
Laurie Schektman
Randy Hynson
Manuel Torres
Linda Delli Compagni

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