PREPARED BY:

ANKIT WINDLAS
ROLL NO:
1502031
OVERVIEW
 Mondelez is an American multinational
confectionery, food and beverage conglomerate.
 Employs around 107,000 people around the world.
 Key information:

Deerfield, Illinois,
Headquarters US
Chairman & CEO Irene Rosenfeld
Global Net
Revenues $ 34.2 billion
Operating
income $ 2.2 billion
Total Equity $ 27.8 billion
Total Assets $ 66.8 billion
Operates in over
 Profit 80 countries
$ 3.92 billion and competes in ~165
countries around world
MILESTONES 2010
Kraft acquired
Cadbury for $
11.5 billion
In 1980, Spin-Off of Kraft
Kraft Foods, Inc.: name then
merged changed to Mondelez
1969 with Dart to International in
Company name form Dart & October’12
changed to Kraft
Kraftco and to
1995
Kraft, Inc.
Company
name
Other
changed to Milestones
Kraft(1980-1995)
Foods
Inc • In 1988, Kraft merged
1930 with Philip Morris's
National General Foods unit to
Dairy form Kraft General
acquired Foods
Kraft-Phenix • In 1990, the company
Founded as National
DairyProducts acquired Jacobs
Corporation on Suchard and Freia
December 10, 1923 by Marabou
Thomas McInnerney
JOINT VENTURES
 In 2014, Mondelez announced a merger of its
coffee business with Dutch Firm – Douwe
Egberts

JACOBS DOUWE
EGBERTS
~ $ 7 Billion Net
Revenue
 Mondelez will receive $ 5 billion cash and 49%
equity stake for the deal
 TECHNOLOGY OFFERED
• Warehouse
 One of the biggest challenges in storing of chocolates is to
maintain the integrity and the shape of the chocolate.
 Introduced the pallet storage system which uses pallets to
store the chocolates which are light, strong and easy to
move.

• Visi Cooler
 Uses a system of uniquely designed Vizi coolers which it
supplies to every retailer to store its chocolates in lower
temperature.
 The coolers come in various sizes from a large to ultra small
size in which 20-30 chocolates can be stored
 Led to increased distribution and significantly boosted sales
and market reach for Mondelez.
GEOGRAPHICAL PRESENCE

Latin America

Asia Pacific

Eastern Europe Middle East and Africa

(EEMEA)

Europe

North America
PRODUCTS OFFERED
 Five consumer sectors:

Biscuits
Chocolates

Beverages
Gum & Candy
Cheese & Grocery

 Mondelez is a global snack powerhouse….

Beverages; 16%

Cheese & Grocery; 9%

Snacks; 75%

$ 34 Billion net revenues in

POWER BRANDS

Mondelez’s Power Brands, which represent almost 60 percent of

total net revenues
 FINANCIALS
 Organic Net Reveue
Organic Net Power
Reported Net
Year 2014 vs PY Revenue Brand
Revenues
Growth Growth
Latin America $5,153 -4.30% 15.10% 14.50%
Asia Pacific 4,605 -7 -2.8 -2.2
Eastern Europe,
3,638 -7.1 6.5 11.3
Middle East & Africa
Europe 13,912 -1 -1 0.5
North America 6,936 -0.8 0.8 2.2
Mondelēz International $34,244 -3.00% 2.40% 4.10%
* All figures for Reported Net Revenue are in million dollars
Operating Income and Diluted EPS
Reported FY (2014) vs PY (2013)
Gross Profit $12,597 -3.90%
Gross Profit Margin 36.80% (0.3)pp
Operating Income $3,242 -18.40%
Operating Income Margin 9.50% (1.7)pp
Net Earnings7 $2,184 -44.20%
Diluted EPS $1.28 -41.60%
* Values in $ is in millions
MARKET SHARE
BISCUIT
S
OF TOT.  MARKET SH
COMPANY NAME SEGMENT NAME REV. ARE
Mondelez
International, Inc. Biscuits 34.80% 11.05%
CONAGRA FOODS, INC. Total Consumer Foods 47.34% 7.51%
CAMPBELL SOUP CO. Biscuits 29.21% 2.27%
CAMPBELL SOUP CO. U.S. Simple Meals 33.16% 2.58%
Dean Foods Company Total 100% 8.39%
GENERAL MILLS, INC. U.S. Retail 60.95% 10.85%
HORMEL FOODS CORP. Grocery Products 17.43% 1.62%
Hillshire Brands Company North American Retail 71.99% 3.13%
HERSHEY FOODS
CORPORATION Total 100% 7.93%
Kellogg Company Total 100% 14.54%
U.S. Morning Foods &
Kellogg Company Kashi 21.82% 3.17%
Kellogg Company U.S. Snacks 24.02% 3.49%
Frito-Lay North
MARKET SHARE
BEVERAGE
S
SEGMENT NAM OF TOT. R MARKET SH
COMPANY NAME E EV. ARE
Mondelez
International, Inc. Beverages 15.31% 57.20%
CAMPBELL SOUP CO. U.S. Beverages 9.84% 9%
Hillshire Brands
Company Coffee & Tea - -
Kraft Foods&
CHEESE Inc. Beverages 16.13% 33.80%
GROCERY
SEGMENT NAM OF TOT. R MARKET SH
COMPANY NAME E EV. ARE
Mondelez Cheese &
International, Inc. Grocery 8.23% 17.22%
Dean Foods Company Dairy Group 100% 55.28%
Kraft Foods Inc. Cheese 23.44% 27.50%
VOLUME/REVENUE OF PRODUCTS
 Our segment net revenues and earnings

 During 2014, our segments contributed to our net

revenues in these product categories as follows:
VOLUME/REVENUE OF PRODUCTS
 Within our product categories, the classes of products
that contributed 10% or more to consolidated net
revenues were:
FUTURE PLANS
FUTURE PLANS
FUTURE PLANS
FUTURE PLANS
FUTURE PLANS
Stepping up Productivity
Delivery
COMMENTS ON PAST GROWTH &
STRATEGIES
COMMENTS ON PAST GROWTH &
STRATEGIES
COMMENTS ON PAST GROWTH &
STRATEGIES
SUGGESTIONS FOR FUTURE GROWTH
PLANS

 Market Opportunity

 Presently, Asia Pacific region accounts for 13.5% of Net

Revenues.
 Need to establish a stronger base in India & China

 Marketing Strategy

 Company should look for ideas to harness smart phones for

in-store marketing, impulse purchases and out of store
applications. Ex: Mobiles futures platform can be utilized

 Supply chain network

 Supply chain is still very fragmented due to disinvestment of

Kraft foods
THANK YOU