Times of India SIP Report

Summer Internship Report
On
“Market Expansion of Times of India (TOI) & The Economic Times (ET)
amongst youths.”
At
Bennett Coleman & Co. Ltd.
In the partial fulfillment of the Degree of

Master of Business Administration
Submitted by:-
Rushabh Agrawal – 20175045
Under the guidance of
Prof. Ashutosh Mudulli
Submitted to
School of Petroleum Management
Pandit Deendayal Petroleum University, Gandhinagar
PREFACE
As a part of MBA Curriculum and in order to get practical knowledge to the field of marketing
and to gain experience of the Industry, I have done my Summer Internship at Bennett Coleman
& Co. Ltd. with the profile on an Intern. In this Internship I worked as Business Development
(BD) for the Times of India (TOI) & The Economic Times (ET) and its products so that I can
learn how a Media and Entertainment works. The basic objective was to enhance my knowledge
through practical exposure.
The successful completion of this Internship was a unique experience for and this report attempts
to bring under one cover the entire work put by me throughout the two months of Internship.
ACKNOWLEDGEMENT
No work is a solo effort. I would like to express my profound gratitude to those who have
extended their direct and indirect support, without which the internship would not have been
completed.
To start with, I would like to thank the company – Bennett Coleman & Co. Ltd. (BCCL ) for
providing me with this opportunity to undertake my internship with them, which helped me
explore diversified areas of Business Development (BD) and marketing which would surely help
me for future endeavors to reshape my good career.
I would like to express my sincere gratitude to my company guide- Mr. Subodh Kumar for his
kind support and guidance throughout the Internship Program.
I am deeply grateful to my faculty guide, Prof. Ashutosh Mudulli for his valuable feedback,
suggestions, guidance and support throughout my Internship.
I wish to express my sincere thanks to School of Petroleum Management, Pandit Deendayal

Petroleum University for providing me with a platform to understand and experience the
industry on a real time basis, by way of this Summer Internship Program.
This Internship would not have been completed without the support of above mentioned people.
DECLARATION
I, Rushabh Agrawal, hereby declare that this project report on “Market Expansion of Times of
India (TOI) & The Economic Times (ET) amongst youth.” Is the result of two month summer
internship done by me at “Bennett Coleman & Co. Ltd.” under the guidance of Mr. Subodh
Kumar , DY chief Manager , Ahmedabad . This report is entirely based on my knowledge and
work done by me during the internship.
This is to further declare that this project report is authentic and not submitted my any other
student to any university previously.
EXECUTIVE SUMMARY
The project focused at expanding the market of Times of India (TOI) & Economic Times (ET)
amongst the youth. A survey was conducted in educational institutes and hospitals for
spreading awareness of our product. Primary Data was collected during the study. Around 73%
of respondents were non TOI/ET readers. The biggest problem was to shift youth from digital
media to print media. Market share of TOI/ET over other newspapers in hospitals is 28%. So for
creating awareness among youth, an event “Carrier Counseling Week” was also organized for
the same which included the task of bringing sponsorship and executing it in Gandhinagar City.
Contents
CHAPTER 1 ........................................................................................................................................... 3
INTRODUCTION TO THE INDUSTRY .............................................................................................. 3
1.1 INTRODUCTION TO THE INDUSTRY .................................................................................... 4
CHAPTER 2 ........................................................................................................................................... 8
INTRODUCTION TO THE COMPANY .............................................................................................. 8
2.1COMPANY PROFILE .................................................................................................................. 9
2.2 COMPANY IN BRIEF ............................................................................................................... 10
2.3 HISTORY ................................................................................................................................... 12
2.4 SUBSIDIARIES OF TIMES GROUP ........................................................................................ 15
2.5 MICHAEL PORTER‘S FIVE FORCE MODEL ........................................................................ 18
2.6 COMPANY IN BRIEF ............................................................................................................... 20
2.7 DISTRIBUTION STRUCTURE OF THE TIMES OF INDIA .................................................. 21
CHAPTER 3 ......................................................................................................................................... 22
RESEARCH METHODOLOGY .......................................................................................................... 22
3.1 TITLE OF THE STUDY:- .......................................................................................................... 23
3.2 DURATION OF THE PROJECT:-............................................................................................. 23
3.3 OBJECTIVES OF THE STUDY:- ............................................................................................. 23
3.4 LIMITATIONS OF THE STUDY:- ........................................................................................... 23
CHAPTER-4 ......................................................................................................................................... 24
ANALYSIS & INTERPRETATION .................................................................................................... 24
4.1 Market survey on studying the behaviour and reading habits towards the physical copy of The
Times Of India (TOI) & The Economic Times (ET) towards youth & determining the ways for
making our product available towards our valuable readers (OOH category). ................................. 26
4.2 Studying the penetration level of Times of India (TOI) &ET(The Economic Times) in the
Hospitals (OOH category). ............................................................................................................... 48
Organizing (Planning) for a event i.e. Carrier counselling week for the students of 9th to 12th in
Gandhinagar & getting sponsors for the same .................................................................................. 52
CHAPTER 5 ......................................................................................................................................... 55
FACTS AND FINDINGS ..................................................................................................................... 55
LEARNINGS:- ................................................................................................................................. 57
CHAPTER 6 BIBILOGRAPHY ........................................................................................................... 59
1 SUMMER INTERNSIP REPORT 2018-2019

List of figures
Figure 1 ................................................................................................................................................. 29
Figure 2 ................................................................................................................................................. 30
Figure 3 ................................................................................................................................................. 31
Figure 4 ................................................................................................................................................. 32
Figure 5 ................................................................................................................................................. 33
Figure 6 ................................................................................................................................................. 34
Figure 7 ................................................................................................................................................. 35
Figure 8 ................................................................................................................................................. 36
Figure 9 ................................................................................................................................................. 37
Figure 10 ............................................................................................................................................... 38
Figure 11 ............................................................................................................................................... 39
Figure 12 ............................................................................................................................................... 41
Figure 13 ............................................................................................................................................... 42
Figure 14 ............................................................................................................................................... 43
Figure 15 ............................................................................................................................................... 44
Figure 16 ............................................................................................................................................... 45
Figure 17 ............................................................................................................................................... 46
Figure 18 ............................................................................................................................................... 47
Figure 19 ............................................................................................................................................... 49
Figure 20 ............................................................................................................................................... 50
Figure 21 .............................................................................................................................................. 51
List of tables
Table 1 .................................................................................................................................................. 29
Table 2 .................................................................................................................................................. 30
Table 3 .................................................................................................................................................. 31
Table 4 .................................................................................................................................................. 32
Table 5 .................................................................................................................................................. 33
Table 6 .................................................................................................................................................. 34
Table 7 .................................................................................................................................................. 35
Table 8 .................................................................................................................................................. 36
Table 9 .................................................................................................................................................. 37
Table 10 ................................................................................................................................................ 38
Table 11 ................................................................................................................................................ 39
Table 12 ................................................................................................................................................ 41
Table 13 ................................................................................................................................................ 42
Table 14 ................................................................................................................................................ 43
Table 15 ................................................................................................................................................ 44
Table 16 ................................................................................................................................................ 45
Table 17 ................................................................................................................................................ 46
Table 18 ................................................................................................................................................ 47
Table 19 ................................................................................................................................................ 49
Table 20 ................................................................................................................................................ 50
Table 21 ................................................................................................................................................ 51

CHAPTER 1
INTRODUCTION TO THE
INDUSTRY

1.1 INTRODUCTION TO THE INDUSTRY
Print media is one of the oldest and basic forms of mass communication and also it is most
powerful cost effective medium to transfer information and knowledge. It includes
newspapers, weeklies, magazines, monthlies and other forms of printed journals. The print
media industry in India is more than a century old (179yr). Also it is a well established
industry. India has the second largest population and one of the fastest growing economies in
the world. Along with these the increasing level of income of peoples and the robust
competition in this industry help print media in its growth.
A recent survey says a majority of nearly 50cr Smartphone users in India spend most of their
time (72 percent) surfing the net on their mobile phones. News and entertainment are two
sectors most consumers tap into. No wonder, digital media platforms have witnessed
exponential growth in the last few years. But have digital news platforms replaced the good
old newspapers, like they have done elsewhere in the world? The answer is an emphatic no.
―According to the latest Indian Readership Survey (IRS), just 4% readers of the overall
readership base read news online. This proves that there is still scope of growth,‖ said NP
Sathyamurthy, executive director, DDB Mudra Group, and chairman of the technical
committee at the Readership Studies Council of India.
As per IRS 2017, newspapers added more than 110 million new readers since the last survey
conducted in 2014. The total readership in the last three years grew 40% to reach 407 million
in 2017. The total readership base stood at 295 million in 2014.
In sum, India‘s print media is likely to continue to register robust growth compared to other
major democracies because its population is growing and it has not yet achieved universal
literacy.

The media and entertainment industry consists of film, print, radio, and television.
These segments include movies, TV shows, radio shows, news, music, newspapers,
magazines, and books. The top 10 media and entertainment companies are The Walt Disney
Company, 21st Century Fox, Direct Group Holdings (DIRECTV), Time Warner Inc., NBC
Universal, National Amusements Inc., CBS Corporation, Viacom Inc., News Corporation,
and TEGNA Inc.
The print industry consists of publishing companies that produce newspapers, magazines,
books, journals, and periodicals, their online versions, and directories, mailing lists, software
publishing, and video games.
In general, media and entertainment jobs include reporters, correspondents, and broadcast
news analysts; writers and authors; editors; photographers; graphic designers; translators;
film and video editors and camera operators; broadcast and sound engineering technicians;
announcers; producers and directors; and performers—from actors to musicians and
composers. The workers who are behind the scenes and focused on the business side are
public relations people, talent agents and representatives, marketing managers, entertainment
lawyers, and distribution workers, among others.

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is
making high growth strides. Proving its resilience to the world, the Indian M&E industry is on the
cusp of a strong phase of growth, backed by rising consumer demand and improving advertising
revenues. The industry has been largely driven by increasing digitisation and higher internet usage
over the last decade. Internet has almost become a mainstream media for entertainment for most of
the people.
The Indian advertising industry is projected to be the second fastest growing advertising market in
Asia after China. At present, advertising revenue accounts for around 0.38 per cent of India’s gross
domestic product.
Indian media and entertainment (M&E) industry grew at a CAGR of 18.55 per cent from 2011-2017;
and is expected to grow at a CAGR of 13.9 per cent to touch US$ 37.55 billion by 2021 from US$
22.75 billion in 2017.The industry provides employment to 3.5-4 million people, including both direct
and indirect employment in CY 2017.

The newspaper industry was, in many ways, was the news sector hit first and hardest by the advent
of the digital age. As readers began to move online, papers were still producing strong profit margins
with the vast majority of revenues tied to their legacy product. So, for the newspaper industry—
culturally more tied to content creation than to engineering, change came very slowly—if at all.
Within a few years, the industry found itself far behind the technology giants—and behind their
readers’ changing news habits—in shaping the future of news. Since then, the pace of change has
only accelerated. . While the industry has finally begun to experiment with new revenue streams as
well as new ways of creating content and engaging with audiences, the numbers are far from
reassuring.
The revenue of the newspaper consists of subscription sale, trade sale and mainly from
advertising. More than 70% of the total revenue comes from advertising.

CHAPTER 2
INTRODUCTION TO THE
COMPANY

2.1COMPANY PROFILE
Mrs. Indu Jain

chairperson
Mr. Samir Jain Mr. Vineet Jain

Vice chairperson Managing Director

2.2 COMPANY IN BRIEF
The Times of India (TOI) is an Indian English-language daily newspaper owned by The
Times Group. It is the fourth-largest newspaper in India by circulation and largest selling
English-language daily in the world according to Audit Bureau of Circulations (India). It is
the oldest English-language newspaper in India still in circulation, with its first edition
published in 1838. and the second-oldest Indian newspaper still in circulation after the
Bombay Samachar. At the turn of the 19th century Lord Curzon, the Viceroy of India, called
The Times of India "the leading paper in Asia". In 1991 the BBC ranked The Times of India
among the world's six best newspapers.It is owned and published by Bennett, Coleman & Co.
Ltd., which is owned by the Sahu Jain family. In the Brand Trust Report 2012 The Times of
India was ranked 88th among India's most-trusted brands. In 2017, however, the newspaper
was ranked 355th.Having strength of more than 11000 employee, its revenue is exceeding
$1.5 billion, it has the support of more than 25000 advertisers and a vast audience spanning
across the world.
KEY BUSINESS AREAS:
 PUBLISHING
 TELEVISION
 DIGITAL
 OUT OF HOME
 OTHER ACTIVITIES
PUBLISHING:
 Largest publisher in India: 14 newspapers, 18 magazines, 16 publishing centers, 26
printing centres.
 Largest English newspaper in India by circulation (and the world), The Times of
India.
 Largest business newspaper in India by circulation (2nd largest English business daily
in the world, behind WS), The Economic Times.
 The Times of India is now the No. 1 English daily in six of India‘s eight biggest
metros and a strong second in the other two.
 Two other Times Group publications — The Economic Times and Mumbai Mirror -
— are among the five most read English dailies in India with readership figures of 8.8
lakh and 6.6 lakh respectively.
TELEVISION MEDIA:
 Largest English News TV channel, NO. 2 English Business News TV channel.
 Largest Bollywood News and Lifestyle TV channel , NO.2 English movie TV
channel.
 Total 8 TV channels Times Group has: ET NOW, MIRROR NOW, MN+, MOVIE
NOW, ROMEDY NOW, TIMES NOW, ZOOM TV CHANNEL, LEAD INDIA.

DIGITAL MEDIA:
 Times Internet is an Indian company that owns, operates and invests in various
Internet-led products, services and technology. It is the digital arm of the Times
Group, one of the largest media and entertainment companies in India.
 Time Internet currently owns and operates 39+ digital products across news, sports,
music, video, trivia, spirituality & a suite of transaction-led market-places across real
estate, personal finance, education, jobs, table reservation, personal concierge etc.
 Time Internet reaches over 270 million unique monthly visitors who collectively
spent over 10 billion minutes across all its products and services.
 BoxTV.com, CRICBUZZ,GAANA.COM,TIMESOFMONEY.
 Largest radio network in India by revenue and listenership with more than 32 station
OUT OF HOME:
 Largest out of home advertising business in India with presence in all major metros.
 Owns advertising contracts in most major airports in India.
OTHER ACTIVITIES"
 Music
 Movies
 Syndication
 Education
 Financial service
 Event Management
 Specialized publication: including books and multimedia.

2.3 HISTORY
1838:
In November 3,1838 the first edition of the Bombay Times and journal of commerce were
published, reflecting basically the business community of Bombay. It was a bi-weekly
publication. Dr. J.E Brennan was the editor.
1850:
Shareholders decide to increase the share capital and the paper is converted into a daily.
1859:
Bombay standard and chronicle of western India merges into The Bombay Times and journal
of commerce to form Bombay times & standard.
1861:
Editor Robert Knight amalgamates The Bombay times & standard & Bombay telegraph &
courier to form The Times of India –giving it a national character.
1892:
T.J Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a
joint stock company- Bennett Coleman & co. ltd.(BCCL).
1907:
Editor Stanley reed revolutionize news production by extending the deadline to midnight.
Until then any news that came in after 5pm was held over for the next day. The newspaper‘
first price war was also initiated with cover price being cut from 4 annas to 1 anna –leading to
a five-fold increase in circulation.
1946:
The times of India gets Indian ownership with Seth Ramakrishna Dalmia buying the
company.
1947:
Exclusively Sunday edition of Times of India launched in Mumbai. The company also
launches its Hindi daily – Nav Bharat Times in Delhi.
1948:
Sahujain takes over as the owners of the company after Ramakrishna Dalmia sells the firm to
his son-in-law Sahu Shanti Prasad Jain – who becomes the first chairperson of group.
1950:
The Times of India launches in Delhi.

1952:
Filmfare launched.
1961:
The Economy Times is launched.
1962:
Maharashtra Times launched.
1988:
Times of India complete 150 year. Special stamp released by government of India to
commemorate the occasion.
1996:
The Times of India crosses 1 million marks in circulation. It also carries the first-ever color
photograph.
1997:
BCCL enters into music market with Times Music.
1999:
India times web portal launched; BCCL enters music retailing business with Planet M. Also
operates the first-ever private FM broadcast through Times FM (which later becomes Radio
Mirchi)
2000:
The Times of India crosses the 2 million mark in circulation.
2001:
Radio Mirchi - Nationwide private FM broadcasting starts. 360 Degrees - Event management
business also launched. TOI goes all colour and storms Delhi by being "Number One".
2003:
Launch of the Times Private Treaties as a strategic business division. Launch of the Jobs
portal Times Jobs. TOI E-paper launched. Entry into TV business
with the launch of India‘s first lifestyle and entertainment channel Zoom.
2005:
Launch of a Matrimonial website Times Matri– later rebranded as Simply Marry. Mumbai
Mirror, the city-centric daily tabloid launched in Mumbai.

2006:
Launch of a television News Channel called Times Now.
Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on the
Indian stock markets. It is the first Times Group Company to list on the bourses with IPO
being oversubscribed by more than 41 times. Launch of a Property services portal Magic
Bricks. Times of Money launch Remit2Home, to cater to global remittance market.
Acquisitionof Karnataka‘s leading newspaper company Vijayanand Printers Limited makes
BCCL the dominant force in Karnataka.
2007:
Launch of Bangalore Mirror, Ahmedabad Mirror, ET (Gujarati) and Whats Hot– a premier
weekend entertainment supplement. The Times of India becomes largest English daily in the
world with circulation breaching the 3 million mark and beating Sun (tabloid) of UK.
2008.Launch of ET (Hindi), Pune Mirror and The Times of India editions at Jaipur, Goa and
Chennai. Acquisition of Virgin Radio (now rebranded as Absolute Radio) in the UK.
2009:
TOI Crest edition launched. Launch of ET Now–premier business channel having integrated
newsroom with ET print edition.
2010:
Private Treaties re-branded as Brand Capital. The Speaking Tree newspaper launched. ET
Wealth launched. Maharashtra Times launches Pune edition. Vijay Next (premier weekly
newspaper from Vijay Karnataka) launched.
India‘s first HD-only premium movie channel– Movies Now (HD) launched.
2011:
Sunday ET re-launched as a tabloid.
Bodhivriksha (spiritual weekend newspaper in Kannada) launched.
Launch of The Times of India , Coimbatore and Madurai/Trichy edition.
2012:
Launch of Times of India ,Kerala, Visakhapatnam & Raipur edition.
2013:
Launch of The Times of India, Kolhapur edition.

2.4 SUBSIDIARIES OF TIMES GROUP
TIMES INTERNET LIMITED:

Times Internet is an Indian company that owns, operates and invests in various Internet-led
products, services and technology. It is the digital arm of the Times Group, one of the largest
media and entertainment companies in India.
Time Internet currently owns and operates 39+ digital products across news, sports, music,
video, trivia, spirituality & a suite of transaction-led market-places across real estate, personal
finance, education, jobs, table reservation, personal concierge etc.
Time Internet reaches over 270 million unique monthly visitors who collectively spent over
10 billion minutes across all its products and services.
TIMES MUSIC:
Times Music was established in 1998 under the leadership of ArunArora, who was then the
President and Executive Director of The Times of India and Times Global Broadcasting Co.
Ltd. In 2000, the Indian music industry was ruled by Bollywood and International Music. The
intent of the label was to create albums tailored to appeal to the discerning audience, which
resulted in Times Music the concepts of spiritual, world and remix music in India.
Times Music, a division of The Times Group, is an Indian record label and music publisher.
Headquartered in Mumbai, Times Music started operations in 1998[2] and has a catalogue of
more than 21,000 tracks. Times Music is also the Indian sub-publisher for global music
publishing firms Warner/Chappell Music and Peermusic.[3] Times Music was one of the
early pioneers of remixes[4] in India and was an early leader in the devotional and spiritual
music genre. The label has also published regional, folk, Bollywood and traditional albums in
languages such as Punjabi, Bengali, Gujarati,and Kannada, and has a strong regional
presence.
TIMES BUSINESS SOLUTION LIMITED:

Times Business Solutions (TBS) – a division of Times Internet Limited – the ―Life
Interactive‖ arm of the Times Group, provides global internet users interactive media to
provide support, assistance, and guidance throughout their life.
TimesJobs.com is TBS‘s flagship business and has been in

existence since 2004 and has established a strong competitive position in the online
recruitments space amidst tough competition.
SimplyMarry.com has been in operations since 2007 and was

adjudged having with the best practices of any matrimonial site in a recent study of 121 most
popular websites in the country by independent online research firm JuxtConsult. In the same
study, all three of our websites were adjudged as among the ―Most User-Friendly‖ websites
in the country

Ads2Book.com is the only ―Net to Print‖ publication neutral,
global booking engine, where users can log on and book
print classified ads in over 10 partner publications and 800 editions
DINEOUT:
Dineout is a restaurant table reservation service company founded in 2012 by Ankit
Mehrotra, Vivek Kapoor, Nikhil Bakshi and Sahil Jain based in New Delhi, India.
Since its acquisition by Times Internet Ltd in 2014 (then Times City), Dineout claims to have
grown over 200%. According to the company, it provides online reservations for about 3,500
restaurants around the country and serves over 500K diners a month (as of 23 September
2016) across 8 cities. Reservations can be made online through its website, the Android and
iOS Application, or their concierge desk.
Dine out also launched a product division called Dineout Plus primarily targeting the
Premium Dining Section. It entitles annual subscribers to a 25% discount at over 300 five-
star restaurants.
WORLD WIDE MEDIA PRIVATE LIMITED:

Born in 2005 with like minded group of promoters with successful
businesses in the Indian media and film landscape, Celebrities Management
& Shree Venkatesh Films provided the right environment for Media
Worldwide Network. In a media landscape of over 800 television channels,
the company has managed to grow and sustain the ups and downs of
several economic turmoil known to us in recent times.
TIMES GUARANTY LIMITED:

Times Guaranty Limited (Earlier known as Times Guaranty Finance Limited
Incorporated on 27th November 1989, received the certificate of
commencement of business on 04th December 1989 and became active in
February, 1990.
Times Guaranty Limited is promoted by Bennett Coleman and Co.,
Ltd. (BCCL) who are the proprietors of The Times of India group of
publications. BCCL has been in the publishing business for over 170 years
and has come to acquire a reputation for reporting credible, analysed and
unbiased news. The flagship daily of the company The Times of India has
been recognised by BBC as one of the six most influential dailies of the
world. The other well known publications of the group are The Economic
Times, Navbharat Times, Femina and Film fare.‘

TIMES INNOVATIVE MEDIA PRIVATE LTD.:
Established in 2005, Times OOH has emerged as the undisputed leader in

the Indian outdoor Advertising industry. Our success stems from the ability
to provide a national network of comprehensive and customised Out-of
Home (OOH) solutions to advertisers, giving them the flexibility to target
mass as well as niche segments.
1.5 million consumers daily.
TIMES PUBLISHING HOUSE LIMITED:

Times Publishing House Limited provides newspaper publishing services. The
company was founded in 1983 and is based in New Delhi, India. Times
Publishing House Limited operates as a subsidiary of Bennett Coleman & Co
Ltd.
TIMES INFOTAINMENT MEDIA LIMITED:

Times Infotainment Media Ltd. operates as a media company. The company
handles marketing, film, and radio rights. Times Infotainment Media Ltd.
was incorporated in 2002 and is based in Mumbai, India. The company
operates as a subsidiary of Bennett, Coleman & Co. Ltd.
THE TIMES GLOBAL BROADCASTING CO. LTD:

Times Global Broadcasting Company Limited is a Public incorporated on 13
June 1986. It is classified as Non-govt company and is registered at
Registrar of Companies, Mumbai. Its authorized share capital is Rs.
2,849,999,870 and its paid up capital is Rs. 644,339,260.It is involved in
Manufacture of electronic valves and tubes and other electronic
Components.
ZOOM TV CHANNEL:
The channel was launched in September 2004 and caters primarily to urban
audiences. It started out as a music/Bollywood/serial channel, but quickly
pulled serials off the air, becoming a music and Bollywood news channel
within months. It is a part of The Times Group, one of India's largest media
conglomerates. An internet pioneer, it has been available on mobile internet
since March 2009. Zoom is available across 60 countries worldwide along
with a digital presence.

2.5 MICHAEL PORTER’S FIVE FORCE MODEL
1.BARGAINING POWER OF BUYERS:
a)Importance of Buyers and Size of Each Order:- For, Newspaper Company – (1) vendor
is a first customer (2) readers are second customer. Vendors have fix commission with
company so they do not have bargaining power of buyer in their hand. Readers also do not
have a bargaining power. But big organization has bargaining power in their hand.
b)Switching Cost and Price Sensitivity:- The individual does not have bargaining power in
his hand but an organization has. In this, Vendors are also playing a major role. If they get
good commission from other newspapers then they are going to deliver those newspapers. As
before ―The Times of India‖ had a price of one rupeesoVendorwala was getting 33 paisa
commission (33% of price) if he deliver it to reader, But if he sell it to ― Raddiwala‖ than he
is going to get more profit than deliver it to reader. So he will sell fresh newspaper to
―Raddiwala‖. Otherwise he will deliver other English newspapers to get good commission (1
rupee).
c) Differentiations Of Product: Every newspaper companies are different from each others,
like ―The Times of India‖ is a premium brand one who started as a first English
newspaper in India, friendly nature with the customers and takes opinion from
customers, deliver life trend of Ahmedabad, property news and career news. This type
of news is not delivered by any other newspapers.
2.COMPETATIVE RIVALRY AMONG FIRMS
a) Switching Cost- Switching cost of one English newspaper to another newspaper is very
low so people can easily switch over from one company to another. Eg:- Price of The Hindu
and Business Standard newspapers are around Rs. 3 to 4 and cost of ―The Times of India‖ is
around Rs. 3 so people can easily switch over from any newspaper to ―The Times of India‖.
But when DNA was launched, people were switching over from other English newspaper to
DNA. So The Times of India launched the ‘mirror‘ in different cities to compete with
competitors and helped them to hold the same position in the market.
b) Exit Barrier:- There is a free exit in this industry.
c)Customer Loyalty:-Every company wants to make loyal customer to their company. In

this TOI is pioneer in gaining customer loyalty.

3.THREAT OF SUBSTITUTES
a) Substitutes Performances: Substitutes of the newspaper industry

aremagazines, local area newspapers, T.V., Radio, internet because of
improvement in technology. People like to give advertisements on
internet,T.V., radio etc. All ―new media‖ or ―electronic media‖
formats deliver the news faster than printed newspapers.
So they are the main threats of newspaper industry.
b) Price Performance Alternatives: Getting news from internet, T.V,
radio atfree of cost or at low cost.
c) Buyers Psyche Toward The Product: Buyers may think like- ‗I do not
havetime to read newspapers, I am getting same news at internet at free of cost
and which is available to me at any point of time Newspaper justfill their space by
ordinary news.
4.BARGAINING POWER OF SUPPLIER

a)Size of Supplier: Main supplier of this industry is paper
manufacturecompanies. Most of the newspaper companies of India
are customers of USA paper companies. There are limited companies
that make paper for Newspaper Company, so the rates are not that
competitive.
b) Importance of Buyer to Supplier: Every supplier company wants to

makeclose relationship with buyers who are regular customers of
their product. If Newspaper Company is giving large order regularly
they will make goodrelationship with them and will do less
bargaining. Like in case of ―TOI‖ and The Hindu, same paper
manufacturing company will do less bargaining with―TOI‖ than The
Hindu newspaper because ―TOI‖ have more circulation thanThe Hindu
newspaper.
c) Extension Of substitute Of Product: As technology increases day by

dayand this becomes a main threat for newspaper industry. Internet
and mobile are biggest substitute of newspaper. They are giving tough
competition tonewspaper industry by giving information to reader at
no cost.
5.THREATS OF NEW ENTRY
a) Economics Of Scale: If any new firm wants to enter in this market

then theyneed high investment or more capital and maximum
support from advertisers.To achieve economies of scale they need
maximum no. of readers. Domestic player cannot achieve scale of
economies very easily because there is not onlytough competition
among companies but also a lot of substitutes available inmarket like
radio, T.V etc

2.6 COMPANY IN BRIEF

2.7 DISTRIBUTION STRUCTURE OF THE TIMES OF INDIA

CHAPTER 3
RESEARCH
METHODOLOGY

3.1 TITLE OF THE STUDY:-
 "Market Expansion of The Times of India (TOI) & The Economic Times (ET)
amongst youths."
3.2 DURATION OF THE PROJECT:-
 The duration for the project was for 2 months.
3.3 OBJECTIVES OF THE STUDY:-
 The main objective of the study was to increase the readership of the Times Of India (TOI)&
The Economic Times (ET).
3.4 LIMITATIONS OF THE STUDY:-
 As we were restricted to Ahmedabad & Gandhinagar district we could not collect the
perfect data.
 Main limitation of this study was time limit.

CHAPTER-4
ANALYSIS &
INTERPRETATION

1. Market survey on studying the behaviour and reading habits towards the
physical copy of The Times Of India (TOI) & The Economic Times (ET)
towards youth & determining the ways for making our product available
towards our valuable readers (OOH category Out Of Home category).
2. Studying the penetration level of Times of India (TOI) &ET(The Economic
Times) in the Hospitals (OOH category).
3. Organizing (Planning) for a event i.e. Carrier counselling week for the
students of 9th to 12th in Gandhinagar & getting sponsors for the same.

4.1 Market survey on studying the behaviour and reading
habits towards the physical copy of The Times Of India (TOI)
& The Economic Times (ET) towards youth & determining the
ways for making our product available towards our valuable
readers (OOH category).
The Times Of India recently came up with the new concept of OOH (out of home) category
where the products reaches to the consumers while they are outside their home it may be
hospitals schools cafes commercial offices and many more.
 In this project we were given the task of bulk subscribing thenewspaper to the OOH
category (Out Of Home Category).
 We were asked to go to colleges, schools & coaching classes for the same task
 Likewise we were asked to conduct and analyse the survey for the same.

Questionnaire 1
OBJECTIVE: To study the behaviour and reading habits towards physical copy of
The Times of India(TOI)/ The Economic Times (ET) amongst youth(12- 25 years).
Name: -_________________________
Age: - _________________________
Student: - College School
1. Are you exposed/ getting newspaper regularly at your end?(Home, room)
o Yes
o No
If yes then,
2. Do you read newspaper?
o Yes
o No
3. How often do you read newspaper?
o Regularly
o Sometimes
4. Which language do you prefer to read newspaper?
o English
o Vernacular
If no then,
5. Is there any other medium which you prefer to get yourself updated?
o Digital Media (Over Mobile)
o Digital Media (Over laptop/PC)
o Electronic Media (TV/Radio)
o Others __________ (specify)
If print then,
6. What are the reasons for using print media?
o Enjoy having something physical to read
o More Structured & cohesive
o Habitual
o Others __________(Please specify)

If digital media then,
7. What are the reasons for using digital media?
o Available for free
o Easily accessible
o Find out information up to date
o Multiple access of types of media (Music, videos, etc.)
o More convenient
o Others__________(Please specify)
Behavioural Analysis
a. Whether the reading of print newspaper will help you in your carrier?
o Yes
o No
b. If yes, check with question no. 2 (Behavioural check)
c. If no, reasons
____________________________________________________
d. In which medium do you find retention of information is more?
o Print media
o Digital Media
e. Given an opportunity (easily available in front of you) and having time, will you
browse the print newspaper?
o Yes
o No
f. What are the basic parameters on which print is different from digital?
_____________________________________________________________________
_________________________________________________
g. Will any kind of promotional scheme allure you to go for print newspaper?
o Yes
o No
Suggestion &Comments:-
_____________________________________________________________________
_____________________________________________________________________
______________________________________________________

Question-1-Are you exposed/ getting newspaper regularly at your
end?(Home, room)
Particulars Data
Yes 67
No 37
Total 104
Table 1
Are you exposed/ getting newspaper

regularly at your end?(Home, room)
No
35%
Yes
65%
Figure 1
INTERPRETATION:-
 From the samples collected we came to know that 65% (67 peoples sample from
104) of the people are exposed for getting newspaper regularly at their ends.
 Likewise, we came to know that 35% (37 peoples sample from 104) of the people
are not exposed for getting newspaper regularly at their ends.

Question-2 Do you read newspaper?
Particulars Data
Yes 81
No 23
Total 104
Table 2
Do you read Newspaper?

Yes No
22%
78%
Figure 2
INTERPRETATION:-
 From the samples collected, we can say that 78% (81 people out of 104) of the people
are reading newspaper.
 Likewise, we can say that 22% (23 people out of 104) of the people are not reading
newspaper.

Question-3 How often do you read newspaper?
Particulars Data
Regularly 47
Sometimes 57
Total 104
Table 3
How often do you read newspaper?
Regularly
45%
Sometimes
55%
Figure 3
INTERPRETATION:-
 From the samples collected, we can say that 45% (47 people out of 104) of the
people are reading newspaper regularly.
 Likewise, 55% (57 people out of 104) of the people are reading newspaper
sometimes.

Question-4 Which language do you prefer to read newspaper?
Particulars Data
English 96
Vernacular 8
Total 104
Table 4
Which language do you prefer to read

newspaper?
Vernacular
8%
English
92%
Figure 4
INTERPRETATION:-
 From the samples collected, we can say that 92% (96 people out of 104) of the people
prefer reading English Newspaper.
 Likewise, we can say that 8% (8 people out of 104) of the people prefer reading
different newspaper other than English i.e. Regional languages like Guajarati, Hindi ,
Marathi, etc. .

Question-5 Is there any other medium which you prefer to get yourself
updated?
Particulars Data
Digital Media 80
Over Laptop 21
TV Radio 03
Others 00
Total 104
Table 5
IS THERE ANY OTHER MEDIUM WHICH YOU

PREFER TO GET YOURSELF UPDATED?
tv/radio
3%
over
laptop
20%
digital media
77%
Figure 5
INTERPRETATION:-
 From the samples collected, we can say that 77% (80 people out of 104) of the
people prefer reading through digital media.
 As we studied more, we came to know that 20% (21 people out of 104) of the
people prefer reading through laptop.
 While only 3 % of people prefer having updated to news through TV/Radio.

Question-6 What are the reasons for using print media?
Particulars Data
More structured 12
Habitual 30
Enjoy having physical to read 52
Others 10
Total 104
Table 6
What are the reasons for using print media?

other
10%
habitual enjoying having

28% physical to read
50%
more structured
12%
Figure 6
INTERPRETATION:-
 From the samples collected, we came to know that 50% (52 people out of 104) of
the people prefer reading through print media because they enjoy having physical to
read.
 As we studied more, we came to know that12% (12 people out of 104) of the people
prefer reading print media because it is more structured.
 While 28 %(30 out of 104) of people prefer having print media because they are
habituated.
 While 10% (10 out of 104) of people prefer having print media because of other than
the above reasons.

Question 7 What are the reasons for using digital media?
Particulars Data
Easily Accessible 38
Available for free 24
Up to date 24
Multiple Access 8
More convenient 10
Total 104
Table 7
What are the reasons for using digital media?

more convinient
multiple access 9%
8%
available for free
23%
up to date
23%
easilyn accessible
37%
Figure 7
INTERPRETATION:-
 From the samples collected, we came to know that37% (38 people out of 104) of the
people prefer reading through digital media because it is easily accessible.
 As we studied more, we came to know that 23% (24 people out of 104) of the
people prefer reading digital media because it is available for free.
 While 23 %(24 out of 104) of people prefer having digital media because it is up to
date.
 While 8% (9 out of 104) of people prefer having digital media because of it can be
used between multiple access.
 While 9% (10 out of 104) of people prefer having digital media because it is more
convenient.

Behavioural Analysis:-
Question-a Whether the reading of print newspaper will help you in your
carrier?
Particulars Data
Yes 90
No 14
Total 104
Table 8
Whether the reading of newspaper will help

you in your carrier?
no
13%
yes
87%
Figure 8
INTERPRETATION:--
the people think that reading newspaper would help them in building their carrier.
 As 13% (14 people out of 104) of the people think that reading newspaper would not
help them in building their carrier

Question-d In which medium do you find retention of information is more?
Particulars Data
Regularly 83
Sometimes 21
Total 104
Table 9
In which medium do you find retention of

information is more?
digital media
20%
print media
80%
Figure 9
INTERPRETATION:-
the people think that reading print media has better retention of information over
digital media
 As 20% (14 people out of 104) of the people think that reading news through digital
media has better retention of information over print media.

Question-e Given an opportunity (easily available in front of you) and
having time, will you browse the print newspaper?
Particulars Data
Yes 82
No 22
Total 104
Table 10
Given an opportunity and having time , will

you browse the print newspaper?
no
21%
yes
79%
Figure 10
INTERPRETATION:-
 We came to know that 79% (82 people out of 104) of the people think that if
opportunity and time is given than they may browse the print newspaper.
opportunity and time is given than they may not browse the print newspaper.

Question-g Will any kind of promotional scheme allure you to go for print
newspaper?
Particulars Data
Yes 80
No 24
Total 104
Table 11
Will any kind of promotional scheme allure

you to go for print newspaper?
No
23%
Yes
77%
Figure 11
INTERPRETATION:-
promotional scheme are given then they may go for print newspaper.
opportunity and time is given than they may not browse the print newspaper.

Questionnaire
OBJECTIVE: To analyze and to determine the ways to make our products available to
our valuable readers (OOH category).
Name: - ____________________
Age: - ____________________
Occupation: - ____________________
1. Are you reading TOI/ET print newspaper on daily basis?
o Yes ______________ (which)
o No _______________ (Reason)
2. Whether reading TOI/ET could help you in building your carrier or enhance your
knowledge or relax your mood?
o Yes
o No
3. Are you willing to spend 15-30 minutes time in reading TOI/ET?
o Yes
o No
4. Are you having price constraint as a barrier in subscribing TOI/ET?
o Yes
o No
5. What other value addition could be meaningful in reading TOI/ET?
o Industrial visit
o Imparting English proficiency workshops
o Imparting Carrier related workshops
o Availability
o Others__________ (specify)
6. If discounts and value addition are provided then would you like to go for this product?
o Yes
o No
7. On a scale of 1-5, how much would you rate while choosing your product decision?
______________
8. What would be your ideal time to read newspaper on daily basis?
_______________
9. Given an opportunity which product would you pick up first?
o Times of India (TOI)
o Economic Times (ET)
o Ahmedabad Mirror (AM)
10. Any Suggestions/Comments:-

___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________

Question-1 Are you reading TOI/ET print newspaper on daily basis?
Particulars Data
Regularly 48
Sometimes 64
Total 112
Table 12
57
60
43
50
40
30
20
10
0
Yes No
Are you reading TOI/ET print newspaper on daily basis?
Figure 12
INTERPRETATION:-
 From the survey conducted, we found that 43% of the people are reading TOI/ET on
daily basis.
 Likewise we found that 57% of people are not reading TOI/ET on daily basis .

Question-2Whether reading TOI/ET could help you in building your
carrier or enhance your knowledge or relax your mood?
Particulars Data
Yes 68
No 36
Total 104
Table 13
Whether reading TOI/ET could help you in

building your carrier or enhance your
knowledge or relax your mood?
70
60
50
40
30
20
10
0
Yes No
Whether reading TOI/ET could
help you in building your carrier
61 39
or enhance your knowledge or
relax your mood?
Figure 13
INTERPRETATION:-
 From the survey conducted, we found that 61% of the people think that reading
newspaper would help them in building their carrier or enhance their knowledge or
relax your mood.
 From the survey conducted, we found that 39% of the people think that reading
newspaper would not help them in building their carrier or enhance their knowledge
or relax your mood.

Question-3 Are you willing to spend 15-30 minutes time in reading
TOI/ET?
Particulars Data
Regularly 68
Sometimes 36
Total 112
Table 14
Are you willing to spend 15-30 minutes time

in reading TOI/ET?
70
60
50
Axis Title
40
30
20
10
0
yes no
Are you willing to spend 15-30
61 39
minutes time in reading TOI/ET?
Figure 14
INTERPRETATION:-
 From the survey conducted, we found that 61% of the people are willing to spend 15-
20 minutes in reading TOI/ET.
 . From the survey conducted, we found that 61% of the people are willing to spend
15-20 minutes in reading TOI/ET.

Question.4 Are you having price constraint as a barrier in subscribing
TOI/ET?
Particulars Data
Regularly 10
Sometimes 102
Total 112
Table 15
Are you having price constraint as a barrier in

subscribing TOI/ET?
100
80
Axis Title
60
40
20
0
yes no
Are you having price constraint
as a barrier in subscribing 9 91
TOI/ET?
Figure 15
INTERPRETATION:-
 From the survey conducted, we found that 9% of the people are having price barriers
in subscribing TOI/ET.
 From the survey conducted, we found that 91% of the people are not having price
barriers in subscribing TOI/ET.

Question.5What other value addition could be meaningful in reading
TOI/ET?
Particulars Data
Industrial Visit 15
Imparting English Proficiency 29
Imparting carrier related workshops 41
Availability 12
Others 15
Total 112
Table 16
What other value addition could be

meaningful in reading TOI/ET?
What other value addition could be meaningful in reading TOI/ET?
37
26
13 11 13
industrial Visit Imparting Imparting Availablity Others

English Carrier related
Proficency workshops
Workshops
Figure 16
INTERPRETATION:-
 People prefer to have carrier related workshops the most which is 37%(41 people out of
112).
 People then prefer to have English proficiency workshops because in today's world
English has became the most important language (26% i.e. 29 people out of 104)
 People prefer having industrial visit (13% i.e. 15 people out of 112)
 People are also wanting to have the Availability as the main factor (12 out of 112
people)

Question-6If discounts and value addition are provided then would you like
to go for this product?
Particulars Data
Yes 21
No 43
Total 64
Table 17
If discounts and value addition are provided

then would you like to go for this product?
If discounts and value addition are provided then would you like to go for this product?
38
19
Yes No
Figure 17
INTERPRETATION:-
 In this we cam e across through 64 responses from which 19% (21 out of
114 people) told us that if discounts and value addition are provided than
they would like to go for this product.
 38% ( 43 out of 114 people) told us that if discounts and value addition
are provided than they would not go for this product.

Question -9 Given an opportunity which product would you pick up first?
Particulars Data
TOI 50
ET 32
AM 11
Others 18
Total 112
Table 18
Given an opportunity which product would

you pick up first?
Given an opportunity which product would you pick up first?
45
29
16
10
TOI ET AM Others/None
Figure 18
INTERPRETATION:-
 45% of people would prefer reading TOI (50 out of 112 ).
 29% of people prefer reading ET (32 out of 112).
 10% of people prefer reading AM (11 out of 112).
 16% of people prefer reading others (18 out of 112)

4.2 Studying the penetration level of Times of India (TOI) &ET(The
Economic Times) in the Hospitals (OOH category).
TIMES OF INDIA
ENQUIRY FORM
1. Institute Name (Hospital):- _____________
2. Name &Designation:-_____________
3. Number of branches:- _____________
4. Total no. of beds:- _____________
Premium beds:- _____________
Regular beds:- _____________
5. Which newspaper do you prefer?
o English Newspaper
o Gujarati Newspaper
6. How many subscriptions do you have? _________
7. How many TOI? _______________
8. Vendor:- _______________

Percentage share of subscriptions of newspapers in
Hospitals
Particulars Total Count
TOI/ET/AM 292
OTHERS 723
TOTAL 1015
Table 19
Percentage share of No. of subscriptions in

Hospitals
0% 0%
TOI/ET/AM
29%
Others
71%
Figure 19
INTERPRETATION:-
 In this study, we conducted survey and found out that 28% of newspapers provided in
hospitals are TOI/ET/AM.
 We found out that 72% of newspapers provided in hospitals are other newspapers than
TOI/ET/AM.

Penetration level of Newspapers in Hospitals:-

NO. OF HOSPITALS HAVE SUBSCRIPTION 38
NO. OF HOSPITALS HAVE NO SUBSCRIPTION 7
TOTAL 45
Table 20
Penetration level of Newspapers in Hospitals

NO. OF HOSPITALS
HAVE NO
SUBSCRIPTION
16%
NO. OF HOSPITALS
HAVE NEWSPAPER
SUBSCRIPTION
84%
Figure 20
INTERPRETATION:-
 In this study, we conducted survey and found out that 84% of hospitals are having
subscription of newspapers.
 We found out that 16% of hospitals are not having subscription of newspapers

Penetration level of TOI/ET Newspapers in Hospitals:-

NO. OF HOSPITALS HAVE OTHER THAN TOI SUBSCRIPTION 38
NO. OF HOSPITALS HAVE TOI SUBSCRIPTION 20
TOTAL 38
Table 21
Penetration level of TOI/ET Newspapers in

Hospitals
NO. OF HOSPITALS
HAVE TOI
SUBSCRIPTION
34%
NO. OF
HOSPITALS
HAVE OTHER
THAN TOI
SUBSCRIPTION
66%
Figure 21
INTERPRETATION:-
 We found out that 34% of hospitals are having TOI subscription.

 While 66% of hospitals are having other than TOI subscription.

Organizing (Planning) for a event i.e. Carrier counselling week for
the students of 9th to 12th in Gandhinagar & getting sponsors for
the same.
To penetrate and expand the market for Times of India and Economic times
A strategic decision of organising an event ‘Career Counselling’ for 9th to12th grades
and getting paid partners for the same, was taken to increase readership in
Gandhinagar and Ahmedabad
About the event
The Times of India happened to organised an event career counselling week with 3
educational sponsor partners for 9th to 12th grades. The sponsors would be
competitive classes where one to one counselling takes place between students and
one representative from each sponsored partners. This activities would not only
create value to the students but to parents too.
Number of sponsors – 3 to 4 sponsors

Sponsorship amount –12000 Rs. from each sponsors
No of days – 4 days
Registration fees – Rs 100 from each student
No of students -approx.100 students
Marketing strategies
Marketing and promotional activities was undertaken by The Times of India

Marketing strategies includes
 Local newspaper advertisement (Gandhinagar samachar/eagle)
 Leaflets
 Posters
 Display of promotional material at counselling centre
 Students would be exposed to 30 days reading TOI

CHAPTER 5
FACTS AND FINDINGS

5.1 Market survey on studying the behaviour and reading habits towards the physical
copy of The Times Of India (TOI) & The Economic Times (ET) towards youth &
determining the ways for making our product available towards our valuable readers
(OOH category Out Of Home category).
Findings:-
 From the survey, we conclude that Approx 86% respondents are students and employees, who are
“Non-TOI”readers.
 Educated people also like to read Guajarati newspaper, because of their convenience with
Guajarati language.
 Because of good branding and too specific to information or news, approx81% respondent think,
quality of information of “TOI” is good.
 If expert suggest then to read “TOI” then extra amount of “TOI” over beingsubscribe Guajarati
newspaper, is very important for them.
 31% respondents do not have time to read newspaper because of tight schedule or job. They
get news from T.V., internet and radio.
 28% respondents have problem with understanding language of “TOI” because of Gujarati culture
or do not know English perfectly.
 24% respondents prefer Guajarati newspaper at home because; they habituatedto read Guajarati
newspapers with their family members.
 “The Times of India” comes with so many sexy images so member of familydo not like to read is
front of members.
 Most of respondent (approx 56%) have problem with language of “TOI”.There people prefer
Ahmedabad Mirror not “TOI”.
 If any newspaper does not cover local news, then nobody is interested tosubscribe it, approx
36% respondent agree with “TOI” lacking in coveringlocal news. But 39% respondents are
uncertain about it.

LEARNINGS:-
 How to calculate market

To calculate market in numerical figure (as per printed media Industry) we need to
keep following points in the mind
 Population of area
 No of estimated houses
 Literacy rate of the region
 No of English readers
 Penetration level in different industry (hospital industry)

Calculating penetration level in different sector needs much of primary data, therefore
apart from building our communication skills, speech it helped us to know the
different sector as for hospital industry we were asked to know the no. of beds, no of
Newspapers coming in the different hospitals, no of English newspapers, no of TOI
and other vernacular newspapers. From this we can get to know how many hospitals
has a population of English readership if more penetration level is more where as if
less than penetration level cannot be more. It also depends on no. of beds do the
hospital accommodate. if no of bed is high penetration level can be increased and if
no of beds are less it's difficult to penetrate in such hospitals.
 Organizing an event
To increase the Readership for TOI and ET which eventually will increase the market
for TOI/ET newspapers for organizing the event the core skill we learnt was
communication which also helped us to build the confidence. We were successful in
getting 4 sponsors for the event.

Apart from the above points it helped in:-
 Identify role concepts of marketing and the role of marketing needed for both the
society and the company
 Gained the knowledge of society and other factors which forces on marketing
decision
 Ability to developed the marketing strategies based on product, price ,place and
promotional objectives ( for subscribing times of India in academic institute and in
house will have different price )
 Ability to ability to collect , process and analyse marketing problems and provide
solution for the same
 Helped in applying theoretical knowledge to practical experience.
 How to pitch a customer.
 Improving Interpersonal & Communication skills.

CHAPTER 6
BIBILOGRAPHY

https://en.wikipedia.org/wiki/Newspaper
http://www.vault.com/industries-professions/industries/media-and-
entertainment.aspx
https://www.ibef.org/industry/media-entertainment-india.aspx
https://en.wikipedia.org/wiki/The_Times_of_India

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Summer Internship Report

Bennett Coleman & Co. Ltd.

In the partial fulfillment of the Degree of

I wish to express my sincere thanks to School of Petroleum Management, Pandit Deendayal

1 SUMMER INTERNSIP REPORT 2018-2019

2 SUMMER INTERNSIP REPORT 2018-2019

3 SUMMER INTERNSIP REPORT 2018-2019

4 SUMMER INTERNSIP REPORT 2018-2019

5 SUMMER INTERNSIP REPORT 2018-2019

6 SUMMER INTERNSIP REPORT 2018-2019

7 SUMMER INTERNSIP REPORT 2018-2019

8 SUMMER INTERNSIP REPORT 2018-2019

Mrs. Indu Jain

Mr. Samir Jain Mr. Vineet Jain

9 SUMMER INTERNSIP REPORT 2018-2019

10 SUMMER INTERNSIP REPORT 2018-2019

11 SUMMER INTERNSIP REPORT 2018-2019

The Times of India launches in Delhi.

12 SUMMER INTERNSIP REPORT 2018-2019

The Economy Times is launched.

Maharashtra Times launched.

BCCL enters into music market with Times Music.

The Times of India crosses the 2 million mark in circulation.

13 SUMMER INTERNSIP REPORT 2018-2019

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TIMES INTERNET LIMITED:

TIMES BUSINESS SOLUTION LIMITED:

TimesJobs.com is TBS‘s flagship business and has been in

SimplyMarry.com has been in operations since 2007 and was

15 SUMMER INTERNSIP REPORT 2018-2019

WORLD WIDE MEDIA PRIVATE LIMITED:

TIMES GUARANTY LIMITED:

16 SUMMER INTERNSIP REPORT 2018-2019

Established in 2005, Times OOH has emerged as the undisputed leader in

TIMES PUBLISHING HOUSE LIMITED:

TIMES INFOTAINMENT MEDIA LIMITED:

THE TIMES GLOBAL BROADCASTING CO. LTD:

17 SUMMER INTERNSIP REPORT 2018-2019

1.BARGAINING POWER OF BUYERS:

b) Exit Barrier:- There is a free exit in this industry.

c)Customer Loyalty:-Every company wants to make loyal customer to their company. In

18 SUMMER INTERNSIP REPORT 2018-2019

a) Substitutes Performances: Substitutes of the newspaper industry

4.BARGAINING POWER OF SUPPLIER

b) Importance of Buyer to Supplier: Every supplier company wants to

c) Extension Of substitute Of Product: As technology increases day by

a) Economics Of Scale: If any new firm wants to enter in this market

19 SUMMER INTERNSIP REPORT 2018-2019

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21 SUMMER INTERNSIP REPORT 2018-2019

22 SUMMER INTERNSIP REPORT 2018-2019

3.2 DURATION OF THE PROJECT:-

 The duration for the project was for 2 months.

3.3 OBJECTIVES OF THE STUDY:-

3.4 LIMITATIONS OF THE STUDY:-

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Are you exposed/ getting newspaper

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Do you read Newspaper?