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VRIO Analysis

Costly to Exploited by
Resource/Capability Valuable ? Rare? Imitate? Organization?

Company Culture Y Y Y Y
Customer Experience Y Y Y N
Global Expansion Y Y Y Y
In-depth Staff Training and Culture Y Y N Y
Globally Recognized Brand Y Y Y Y
Customer Loyalty N Y Y Y
Brand Popularity Y Y Y N
Product Innovation N N N N
Product Variety Y Y N N
Strong Supplier Relationships Y Y Y Y
Top Leadership Y Y N Y
Corporate Owned Distribution Channels Y Y Y N
Information technology Y N Y Y
CD: Competitive Disadvantage
SCA: Sustained Competitive Advantage
CP: Competitive Parity
TCA: Temporary Competitive Advantage
Economic Strength/
/competitive Weakness
implications
SCA S
TCA S
SCA S
TCA S
SCA S
CD W
TCA S
CD W
CP S
SCA S
TCA S
CP S
TCA S
VRIO Analysis

Costly to Exploited by
Resource/Capability Valuable ? Rare? Imitate? Organization?

Company Culture N Y N N
Customer Experience Y Y Y N
Global Expansion N Y N N
In-depth Staff Training and Culture N Y N Y
Globally Recognized Brand N N N N
Customer Loyalty Y Y Y N
Brand Popularity Y Y N N
Product Innovation Y Y Y Y
Product Variety Y Y Y Y
Strong Supplier Relationships Y Y Y Y
Top Leadership Y Y N N
Corporate Owned Distribution Channels N N N N
Information technology Y N N N
CD: Competitive Disadvantage
SCA: Sustained Competitive Advantage
CP: Competitive Parity
TCA: Temporary Competitive Advantage
Economic Strength/
/competitive Weakness
implications
CD W
TCA S
CD W
CD W
CD W
TCA S
CP S
SCA S
SCA S
SCA S
TCA S
CD W
CP S
VRIO Analysis

Costly to Exploited by
Resource/Capability Valuable ? Rare? Imitate? Organization?

Company Culture Y Y Y Y
Customer Experience Y Y N N
Global Expansion N Y N Y
In-depth Staff Training and Culture Y Y Y Y
Globally Recognized Brand N N N N
Customer Loyalty Y Y Y N
Brand Popularity Y Y N N
Product Innovation Y Y Y Y
Product Variety Y Y Y Y
Strong Supplier Relationships Y Y Y Y
Top Leadership Y Y N N
Corporate Owned Distribution Channels Y Y N N
Information technology N N N N
CD: Competitive Disadvantage
SCA: Sustained Competitive Advantage
CP: Competitive Parity
TCA: Temporary Competitive Advantage
Economic Strength/
/competitive Weakness
implications
SCA S
TCA S
CD W
SCA S
CD W
TCA S
CP S
SCA S
SCA S
SCA S
TCA S
TCA S
CD W

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