Indoco Pharmaceuticals Sensoform

Dr Reddy Laboratories Ltd Stolin

Dr Reddy Laboratories Stolin Toothpaste (50 Tooth Paste 50 gm 50 27.50 27.50

Ltd gm) gm

FDC Limited (Select) Triguard Toothpaste (50 Tooth Paste 50 gm 50 gm 27.70

gm)

ICPA Health Products Ltd. Thermoseal (50 Tooth Paste 50 gm 50 27.75 27.75
gm) gm

Dr Reddy Laboratories Ltd Stolin -R Tooth Paste 50 gm 50 gm 29.00 29.00

Dr Reddy Laboratories Ltd Senquel Tooth Paste 50 gm 50 gm 31.14 31.14

• Toothpaste is a Paste or Gel used to Clean and Improve the Aesthetic Appearance and
Health of Teeth.
• It is almost always used in conjunction with a Toothbrush.
• Toothpaste use can promote good Oral Hygiene: it can aid in the removal of Dental
Plaque and Food from the teeth, it can aid in the elimination and/or masking of
Halitosis, and it can deliver active ingredients such as Fluoride to prevent tooth and
Gum Disease.
• Most people in Developed Countries consider Toothpaste a necessity and use it at
least once a day.
• Toothpaste is not a relatively modern phenomena.
• In fact, as long ago as 3000-5000 BC Egyptians made a dental cream by mixing
powdered ashes of oxen hooves with myrrh, burned egg shells, pumice, and water.
• Unfortunately, these early Egyptians didn't have toothbrushes but used chew sticks to
apply their dental cream.
• Essentially toothpastes contain mild abrasives, which enhance the efficiency of the
toothbrush in removing plaque deposits, as well as antibacterial agents which help
retard the regrowth of plaque deposits (De La Rosa et al., 1979).
• Many contain fluoride to retard enamel demineralization and promote
remineralization, and thus help prevent and reduce caries.
• Some also contain chemicals to help desensitize exposed and sensitive dentine.
• Striped toothpaste can be produced by including two different colored toothpastes in
an unusual type of packaging.
• Toothpaste was packaged in small lead/tin alloy tubes.
• The inside of the tube was coated with wax, however, once it was discovered that lead
from the tubes leached into the product.
• The breakthrough that transformed toothpaste into the crucial weapon against tooth
decay was the finding that fluoride could dramatically reduce cavities.
• The Total Toothpaste Market is a $1.66 billion-a-year industry, with $1.26 billion
 coming from the retail segment and about a quarter of those sales coming from drug
stores alone.
• The Overall Oral Care Market has grown to $3.8 Billion.
• Whitening Toothpaste Sales Jumped 22% to $570.3 million in the year ended March
23, 2002, at Supermarkets and Mass Retailers

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With the last 'P', [P]romotion, a firm communicates directly with potential customers, and
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brand image, reminding current customers about product benefits, countering competitors’
offers, responding to the news, smoothing out seasonal demand fluctuation, improving
customer relationships etc.

Promotion must be integrated into a firm’s strategic planning because all elements of the
market mix -- product, price, place, and promotion -- must be coordinated in order for a
promotion program to be successful.

Promotion is an attempt to 'Influence'. We design our promotional activities to inform,

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First, A Word About Writing Ads

It's almost useless to review lists of alternatives for advertising if you haven't developed well-
written ads. Writing ads is a skill. There are important aspects to think about, including the
wording, graphics, arrangement of wording and graphics, coloring, how your audience will
interpret the ads, their placement, etc. Poorly done ads can hurt you worse than not having
ads at all. Therefore, very carefully consider getting help to write your first ads. (See Writing
Your Ad.)

What Should You Write in Your Ads?

The answer to this question depends almost entirely on the reading and listening habits of
your current and potential customers. This is where some basic market research can help you
a great deal. A lot can be learned by using a few basic methods. (See Basic Methods to Get
Customer Feedback and Some Major Sources of Market Research Information.)

Before you write your ads, you should give careful thought to your unique selling position so
you know what unique features and benefits to convey and to whom. Review information in
Positioning.

Note that a common mistake among inexperienced ad writers is to write the ad to themselves,
rather than to their current and potential customers. Your ads should clearly the benefits (of
products and services) to customers, not the benefits to you -- clearly state the ads in terms
that the customer will value, for example, easy access, low cost, easy to use, reliability, etc.
Your ads should answer the customer's question: "What's in it for me?" Your ad should also
specify what they are to do next. What action should they take and how do they take it, for
example, who do they call and how.

Major Methods of Advertising (Repeatedly Getting

Message Out)
Brochures or flyers
-- Many desk-top publishing and word-processing software packages can produce highly
attractive tri-fold (an 8.5 inch by 11-inch sheet folded in thirds) brochures. Brochures can
contain a great deal of information if designed well, and are becoming a common method of
advertising. (See Writing Brochures.)

Direct mail -- Mail sent directly from you to your customers can be highly customized to suit
their nature and needs. You may want to build a mailing list of your current and desired
customers. Collect addresses from customers by noticing addresses on their checks, asking
them to fill out information cards, etc. Keep the list online and up-to-date. Mailing lists can
quickly become out-of-date. Notice mailings that get returned to you. This should be used
carefully and it can incur substantial cost, you don't want to inundate your stakeholders with
information so make the most of your message. (See Using Direct Mail and Mailing Lists.)

E-mail messages -- These can be wonderful means to getting the word out about your
business. Design your e-mail software to include a "signature line" at the end of each of your
e-mail messages. Many e-mail software packages will automatically attach this signature line
to your e-mail, if you prefer. (See Netiquette - Techniques and styles of writing e-mail
messages and E-mail vs. voice mail.)

Magazines -- Magazines ads can get quite expensive. Find out if there's a magazine that
focuses on your particular industry. If there is one, then the magazine can be very useful
because it already focuses on your market and potential customers. Consider placing an ad or
writing a short article for the magazine. Contact a reporter to introduce yourself. Reporters
are often on the look out for new stories and sources from which to collect quotes. (See
Classifieds of Newspapers and Magazines.)

Newsletters -- This can be powerful means to conveying the nature of your organization and
its services. Consider using a consultant for the initial design and layout. Today's desktop
publishing tools can generate very interesting newsletters quite inexpensively. (See
Newsletters.)

Newspapers (major) - Almost everyone reads the local, major newspaper(s). You can get
your business in the newspaper by placing ads, writing a letter to the editor or working with a
reporter to get a story written about your business. Advertising can get quite expensive.
Newspaper are often quite useful in giving advice about what and how to advertise. Know
when to advertise -- this depends on the buying habits of your customers. (See Classifieds of
Newspapers and Magazines.)

Newspapers (neighborhood) -- Ironically, these are often forgotten in lieu of major

newspapers, yet the neighborhood newspapers are often closest to the interests of the
organization's stakeholders. (See Classifieds of Newspapers and Magazines.)

Online discussion groups and chat groups -- As with e-mail, you can gain frequent exposure
to yourself and your business by participating in online discussion groups and chat groups.
Note, however, that many groups have strong groundrules against blatant advertising. When
you join a group, always check with the moderator to understand what is appropriate. (See
the groups listed on the right-hand side, Netiquette - Techniques and styles of writing e-mail
messages and E-mail vs. voice mail.)
Posters and bulletin boards -- Posters can be very powerful when placed where your
customers will actually notice them. But think of how often you've actually noticed posters
and bulletin boards yourself. Your best bet is to place the posters on bulletin boards and other
places which your customers frequent, and always refresh your posters with new and colorful
posters that will appear new to passers by. Note that some businesses and municipalities have
regulations about the number of size of posters that can be placed in their areas. (See Signs
and Displays.)

Radio announcements -- A major advantage of radio ads is they are usually cheaper than
television ads, and many people still listen to the radio, for example, when in their cars. Ads
are usually sold on a package basis that considers the number of ads, the length of ads and
when they are put on the air. . A major consideration with radio ads is to get them announced
at the times that your potential customers are listening to the radio. (See Advertising on Radio
and T.V.)

Telemarketing -- The use of telemarketing is on the rise. (See Telemarketing.)

Television ads -- Many people don't even consider television ads because of the impression
that the ads are very expensive. They are more expensive than most of major forms of
advertising. However, with the increasing number of television networks and stations,
businesses might find good deals for placing commercials or other forms of advertisements.
Television ads usually are priced with similar considerations to radio ads, that is, the number
of ads, the length of ads and when they are put on the air. (See Advertising on Radio and
T.V.)

Web pages -- You probably would not have seen this means of advertising on a list of
advertising methods if you had read a list even two years ago. Now, advertising and
promotions on the World Wide Web are almost commonplace. Businesses are developing
Web pages sometimes just to appear up-to-date. Using the Web for advertising requires
certain equipment and expertise, including getting a computer, getting an Internet service
provider, buying (usually renting) a Website name, designing and installing the Website
graphics and other functions as needed (for example, an online store for e-commerce),
promoting the Website (via various search engines, directories, etc.) and maintaining the
Website. (See Building, Managing and Promoting Your Website and Online Advertising and
Promotions.)

Yellow Pages --The Yellow Pages can be very effective advertising if your ads are well-
placed in the directory's categories of services, and the name of your business is descriptive
of your services and/or your ad stands out (for example, is bolded, in a large box on the page,
etc.). The phone company will offer free advice about placing your ad in the Yellow Pages.
They usually have special packages where you get a business phone line along with a certain
number of ads.

Promotional Activities Through the Media (Reporters,

Newspapers, etc.)
Articles that you write -- Is there something in your industry or market about you have a
strong impression? Consider writing an article for the local newspaper or a magazine. In your
article, use the opportunity to describe what you're doing to address the issue through use of
your business. (See Basic Writing Skills.)

Editorials and letters to the editor -- Often, program providers are experts at their service and
understanding a particular need in the community; newspapers often take strong interest in
information about these needs, so staff should regularly offer articles (of about 200 to 900
words) for publication. (See Managing Media Relations and Basic Writing Skills.)

Press kits -- This kit is handy when working with the media or training employees about
working with the media. The kit usually includes information about your business, pictures,
information about your products, commentary from happy customers, etc. (See Managing
Media Relations.)

Press releases or news alerts -- They alert the press to a major event or accomplishment and
requesting, e.g., it get included in the newspaper; they explain who, what, where, why and
when; some include pictures, quotes, etc. to make it easier for the reporter to develop an
announcement or story. (See Managing Media Relations.)

Public service announcements (PSA)s -- Many radio and some television stations will
provide public service announcements for nonprofit efforts. Usually, these PSAs are free.

Other Promotional Activities and Events

Annual reports - Disseminate these to key stakeholders; they're ripe with information if they
include an overview of your year's activities, accomplishments, challenges and financial
status. (See Annual Reports.)

Collaboration or strategic restructuring - If you're organization is undertaking these

activities, celebrate it publicly. (See Organizational Alliances.)

Networking - Spread the word to peers, professional organizations and those with whom you
interact outside the organizations, e.g., educators, consultants, suppliers, clients, etc. (See
Networking.)

Novelties -- It seems more common to find ads placed on pens and pencils, coffee cups, T-
shirts, etc. These can be powerful means of advertising if indeed current and potential
customers see the novelties. This condition often implies additional costs to mail novelties,
print T-shirts, etc.

Presentations -- You're probably an expert at something. Find ways to give even short
presentations, for example, at local seminars, Chamber of Commerce meetings, trade shows,
conventions, seminars, etc. It's amazing that one can send out 500 brochures and be lucky to
get 5 people who respond. Yet, you can give a presentation to 30 people and 15 of them will
be very interested in staying in touch with you. (See Presenting.)

Relationships with key stakeholders -- Identify at least one representative from each major
stakeholder group and take them to lunch once a year. What seem as short, informal
exchanges can cultivate powerful relationships of interest and concern.
Special events -- These tend to attract attention, and can include, e.g., an open house,
granting a special award, announcing a major program or service or campaign, etc.

Special offers -- We see these offers all the time. They include, for example, coupons,
discounts, sweepstakes, sales, etc.

Recent Movement in Marketing, Advertising and Public

Relations -- Social Networking (Online)
Social networking involves a variety of online tools that can be used by people and
organizations to quickly share a great deal of information at very little cost. Many people are
now hearing of some of those tools, e.g., Facebook, Twitter, MySpace and Youtube. Experts
are asserting that social networking is a must for people and organizations wanting to share
information with others -- after all, that's what marketing is all about! For more information,
see
Social Networking (Online)
hi can u plz send me the relevent details on colgate toothpaste cnsumer
behaviour.

Analysis of a tooth paste brand - Colgate Total - a low involvement product

1. Introduction

As nowadays billions of dollars are spent on an effective advertising for fast

moving consumer goods (FMCG), which are regarded as low involvement
products, a vital issue is the analysis of the relationship between the products
and their consumers.
As often stated, the toothpaste is a classical example for a low involvement
good.

In the following report one specific toothpaste brand - "Colgate Total" - will be
analysed according to its level of involvement.
Firstly the evaluation of a questionnaire shall prove and underline the
assumption of toothpaste as a low involvement good and measure the presence
and level of the perceived risks in relation to low involvement products.
Secondly, the impact of learning and attitude on the level of involvement will be
analysed.

After an evaluation of the marketing strategies of the toothpaste brand "Colgate"

and its product "Colgate Total" and their effects on the level of involvement, the
author will introduce ideas for alternative strategies for the chosen brand to
increase the involvement.

2. The level of involvement and perceived risk

A general definition of involvement includes, that involvement:

1. is related to the consumer′s values and self-concept, which influence the

degree of personal importance ascribed to a product or situation;
2. can vary across individuals and different situations;
3. is related to some form of arousal.(Lawson, Tidwell, Rainbird, Loudon, Della
Bitta, 1999, p325)

As already stated above, the decision-making process for buying a toothpaste is

commonly regarded as an low involvement action, i.e. the consumer is not
willing to search for alternatives, purchases the easiest way while buying the
familiar brand, and seeks not the optimal but only the satisfactory solution etc.

To emphasize the statement that toothpaste is regarded as a low Involvement

product, the author will analyse the product, following the dimensions of
involvement. (Andrews,1990; Zaichkowsky, 1986)
The Dimensions include the antecedents, the involvement properties and the
response factors. It will be focused on the presence and the level of perceived
risks, which are parts of the antecedents.

The antecedents

The antecedents, which are regarded as sources or bases for the involvement
level, are either personal variables, object or stimuli variables or situational
variables, which have a high impact on the level of involvement.
Especially the variables of stimulus and object are of high interest regarding the
level of involvement. Goods, which seem to be strongly related to the consumers
′ interests, values and experiences, might demand a higher level. One of these
stimuli-variables is the perceived risk. The consumer will perceive risk, when any
behaviour of consumer will force consequences, which he or she looks at with a
certain amount of uncertainty. (Chaudhuri, 2000) Furthermore the perceived risk
can be seen as an indicator of the product importance as well as a mediator for
information research, i.e. the higher the level of perceived risk, the more
information will be searched and evaluated.

According to the chosen product toothpaste, a low level of perceived risks can be
assumed.

First of all the factors which could increase the level of perceived risk have to be
identified:

Probable indicators could be: product failure and personal risk (the taste of the
toothpaste, health of teeth) or social aspects (a fresh breath). Due to the
attributes of toothpaste other perceived risks, such as financial, operational,
psychological risks are unlikely.
Another important aspect is the motivation of trying a new product versus the
fear of the failure of the new product.
The probable indicators were integrated into a questionnaire, which was
answered by 10 adults aged between 25 -60.
To find out the attitude towards product failure and personal risks, several
questions were posed, such as the importance of the dentist and his opinion
concerning toothpaste or a ranking about the most important factors for
choosing toothpaste. The result was that most of them are not very concerned
about the health of their teeth, rather the whitening of the teeth, which might be
an indicator for social aspects (for instance: how do I look?) was pertinent.

According to the question about the fear of trying a new toothpaste, most of
them are willing to try others, if their brand might not be available or due to
recommendations. On the other hand there are some consumers who are brand-
loyal due to the familiarity of the brand.
As a result of the evaluation of perceived risks can be stated that there is
certainly a presence of perceived risk whereas the level of the risk is very low. A
further consequence of this result is that the information search, which is usually
elicited by a high-risk level, is either on a minimum level or even not existing.
This conclusion is emphasising the author′s assumption of toothpaste as a low
involvement product.

The involvement properties

Involvement properties, such as intensity, direction or persistence are regarded

as the internal state which the consumer experiences. (Lawson et al)
The intensity of involvement while buying toothpaste will be very low: the
consumer might just be a passive receiver of information via television-
advertisings, he or she is not an active information seeker. Furthermore he or
she has not developed strong brand awareness. The result of the questionnaire
even proves that most of the people do not even know the brand name of their
toothpaste.
The persistence of involvement "deals with the length of time the consumer
remains in a state of involvement". (Lawson et al, 1999, p 338) The time the
buyer is usually involved might be very short as no time for information-seeking
etc. is spent.

Response Factors

The response factors deal with consumer behaviour under different involvement
levels, i.e. the actions or reactions of the consumer due to the antecedents and
the involvement properties. As the low involvement good toothpaste is observed,
the low-involvement hierarchy could be employed to illustrate the actions of the
consumer: First of all, the consumer has certain cognition of the toothpaste he or
she wants to buy. This cognition may be a result of advertising or some form of
learning, e.g. modelling, but the knowledge of the attributes of the toothpaste is
very small due to a lack of interest. The cognition is followed by the buying
behaviour. As the consumer has only small knowledge about the toothpaste, the
decision will be influenced of low price or familiarity of the brand. After the
purchase, the buyer will built up an attitude, whether the toothpaste meets his
needs and requirements, such as taste or white teeth. But how may attitude
influence the level of involvement? This item will be investigated in the next
chapter.

3. Determining the level of involvement: Roles of learning and attitudes

The last chapter concluded that buying toothpaste is related with a low level of
involvement. But what determines the consumer′s assumption of a low
involvement good? Two points might be crucial for that determination: learning
and attitude.

Learning

Although there is a variety of theories and models, which deal with consumer
learning, there are only a few, which are relevant for the investigation of low
involvement behaviour. As it is known that the consumer will pay very small
attention to the information seeking he might not be influenced via cognitive
learning, i.e., there is no active perception, no problem solving or insight. The
learning about low involvement goods will take place subconsciously. That is why
connectionist theories, such as classical conditioning should be taken into
account. "The classical conditioning pairs one stimulus with another that already
elicits a given response. Over repeated trials the new stimulus will also begin to
elicit the same or a very similar response."(Lawson et al, 1999, p394)

Applying this to the example of the toothpaste brand "Colgate", the consumer
learns the Logo and the colour of the package and associates this with high
quality toothpaste. This process can start already in early youth, when the
parents are repetitively buying the same brand. Alternatively, it might be learnt
by often repeated advertising in television. During the next shopping he or she
will recognise the brand, associates it with a high-quality toothpaste and will buy
it. As he or she is only low involved and has no interest in gathering information
about the product attributes he or she might buy the good only relying on the
brand, whereas he may not know the attributes of this specific brand. (van
Osselaer, Alba, 2000). For the manufacturer who has achieved this classical
conditioning, there are few risks, that the learned about his product will be
manipulated due to a phenomenon called blocking. The blocking elicits that "the
learning of one predictive cue can `block′ the learning of subsequently
encountered predictive cues". (van Osselaer, Alba, 2000, 1) In other words, when
a consumer has learned which colour or logo belongs to which brand and
associates good toothpaste with it, it will be difficult to make him learn any other
attributes, which might be negative or positive.

Attitude

One outcome from the different processes of learning will be an attitude. In case
of a low involvement purchase, the attitude comes usually after the behaviour.
The consumer will not make up his mind in advance due to a lack of information
search. After the purchase he will evaluate whether he or she likes the
toothpaste or not.

Besides the learning there are various factors which influence the attitude
development. (Lawson et al, 1999) Personal experience, which is closely linked
to the learning, will manipulate the consumer′s attitude, e.g., when he or she is
buying toothpaste, whose taste he or she dislikes, another toothpaste will be
bought the next time. Another strong factor of the attitude building and
development results of the influence of others. Therefore, if a friend tells the
consumer, that the teeth are not whitening, although he is using the teeth-
whitening toothpaste for already a year, the consumer will probably avoid this
toothpaste owing to his attitude.

Attitudes have several characteristics, which mirror the level of involvement.

Firstly the attitude has to have an object. In the investigated case the object
might be the toothpaste or to be even more specific the toothpaste brand
"Colgate Total".

Then the attitude will have a direction - either favourable or unfavourable

towards the investigated toothpaste brand, whereas the degree and intensity of
the attitude is very weak as a result of the low involvement.
Another interesting aspect of attitude in relation to the low-involvement level is
the persistence of attitude. Although a persuasive message might influence your
attitude, it is likely that the buyer will soon forget the message, as information
about toothpaste attributes has not a very high priority. (Sengupta, Goodstein,
Boninger, 1997) According to the Elaboration Likelihood Method (ELM) there is
the following explanation for this lack of attitude persistence: Although the
message, for instance advertising will be received, there is only little motivation
to process the information. The message will then be linked to an easy-to-
process, peripheral cue. This superficial process will prevent a formation of a
strong link between the attitude object and the cue.

Finally it has to be stated that attitude does not necessarily entail behaviour. The
power of the relationship between behaviour and attitude might be influenced by
several other factors.
For Evaluation of the Marketing Strategies for "Colgate Total" and 4ps of
Colagate Toothpaste brand please follow this link:
GRIN - Analysis of a tooth paste brand - a low involvement good - Termpaper
(http://www.grin.com/e-book/104823/analysis-of-a-tooth-paste-brand-a-low-
involvement-good)

Hope to hear more on this topic here soon

Toothpaste Market in India

Synopsis (part) of our research on toothpaste market in India.
o Toothpaste market in India is worth Rs 2200 Crore (2006).
o In India, per capita toothpaste consumption stood at 74g in 2005, which is
amongst the lowest in the world, compared to 350g and 300g in Malaysia and
Vietnam respectively.
o Toothpaste enjoys a country wide penetration level of 50%.
o Rural: 39%
o Urban: 75%
o Oral hygiene continues to be under aggressive competition, with sales increasing
by a modest 3% in current value terms in 2006 to Rs. 2,400 crs. Toothpaste
accounted for a whopping 83% of value sales.
 o HLL's market share in the dental care market has grown from a mere five per
cent in 1979 to an impressive 36 per cent today, whereas Colgate-Palmolive
has been seen its market share decline from a dominating 75 per cent to a
struggling 56 per cent.
Segments:
Popular Segment Colgate Dental Cream, Pepsodent Declining
Low Price Packs Cibaca, Babool Growing
Niche Products Ayurvedic and Sensitive toothpastes Stagnant
Freshness Segment Colgate MaxFresh,Close Up,Anchor Gel Growing
Price-based Segments:
Regular Segment: 100 gm: Rs 25-30
Low Price Segment: 100 gm: Rs 14-20
o The Lower Price Point segment accounts for around 25% of total category
volumes. Small and regional brands from the low priced segment are expected
to perform well because they are often close to the market, respond faster to
changes and are willing to learn from mistakes.
Colgate
o Colgate has been present in the domestic oral care market (of India) for the last
70 years.
o A dominant position in the toothpaste segment with a 48% market share in the
domestic market.
o 1.5 times the second largest player.
o Cibaca was acquired by Colgate in 1994 from Ciba Geigy.
o The company today has two main brands in the toothpaste segment ' Colgate and
Colgate Cibaca.
o Colgate Cibaca has risen to become the 4th largest paste brand in the country in
volume terms after Colgate Dental Cream, Pepsodent and Close-Up
Pepsondent
o Brand of Hindustan Unilever Ltd (HUL, erstwhile HLL)
o In a declining toothpaste market, HLL has managed to grow its brands and this
has been attributed to Pepsodent’s value proposition being redefined.
o Pepsodent’s share has been climbing steadily from 15.5 per cent in the last
quarter of 2002 to 16.3 per cent in the quarter ending June 2006.
o HLL's Dental insurance scheme, being launched through a partnership with the
New India Assurance, offered a dental insurance of Rs 1,000 on purchase of
any pack of Pepsodent.
Anchor
o Anchor belongs to Anchor Health and Beauty Care (AHBC), a part of the
Anchor Group (makers of Anchor Electrical switches).
o Anchor White Toothpaste was positioned as India’s first British Dental Health
Society certified 100 per cent vegetarian toothpaste, in 1997.
o Anchor and Ajanta price their offerings at more than 40% discount, giving the
market leaders a run for their money. These low priced competitors accounted
for more than 80 per cent of the growing 'discount segment'.
Top 5 Brands - Market Share (2006)
 1. Colgate Dental Cream 34%
2. Close-Up 14%
3. Pepsodent Complete 10 11%
4. Colgate Cibaca Top 5.7%
5. Colgate Fresh Energy Gel 3%
6. Other Brands 32.3%
a. Anchor, Babool, Ajanta, etc
Company Market Share (Value), 2006
1. Colgate Palmolive Ltd: 47.3%
2. HLL: 30%
3. Dabur: 7.2%
Source (Market share): AC Nielsen Market Information Digest India, 2006

Posted in MBA.

By Think Tank – September 17, 2007

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Stolin-R Toothpaste, a product of Dr Reddy’s Laboratories Ltd is foaming fluoridated

toothpaste that is specially formulated for total oral hygiene. It contains Sodium
monofluorophosphate, Zinc Sulphate and Alum as its main ingredients.

Actually I want to quote one of my experiences in this regard. I have a craving for sweets and
chocolates and I like to eat them very frequently. But after eating them I am very lazy enough
to brush my teeth. Due to this I constantly suffer from the problem of toothache and cavities.
I have to regularly visit my dentist for resolving these issues. One of my dentists
recommended this toothpaste and I started using it regularly twice a day. In a short span of
time I can tell you that I am very impressed by its results.

Secondly it has also bought a remarkable improvement in my dental health and I do not
require to visit my dentist frequently. This toothpaste is also effective in fighting against
bacteria that cause bad breath and I can confidently open my mouth and speak in front of
others without hesitating due to freshness of breath and sparkling white teeth. My overall
dental problems are disappearing slowly and I have observed remarkable results since I
started using it from the past four months.

Stolin- R is available in 100gms tube and its price is around Rs 63. It is available at any retail
chemists shop. Finally I would like to tell you that it is always beneficial to take the advice of
your family doctor before using any medicine and always check the Expiry date on the pack
before purchasing any medicine.