BEACONHOUSE SCHOOL SYSTEM – GUJRAT CAMPUS Dated: 12-03-2018

MONTHLY CAT (Chapter 7 & Communication Process) 9- Cambridge

Total Marks: 30 Time Allowed: 40 Mins.

Student Name: _________________________ Section: ____________

COMMUNICATING WITH WORKERS

Sales were below target at the Co-operative Retail Store. The manager was very concerned about this.
She decided to write to every worker, about 30 in all, to warn them of the problem of falling sales and
how jobs were now at risk. In the letter she asked for ideas on how to increase sales. Workers were
asked to confirm that they had received the letter and tell her if they had any good ideas.

1- Define Organizational Communication. [2]

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2- In this case study, identify: [2]

• The sender of the message
• The medium being used
• The receiver of the message.

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1 BUSINESS STUDIES | Beaconhouse School System, Gujrat Campus

 BEACONHOUSE SCHOOL SYSTEM – GUJRAT CAMPUS Dated: 12-03-2018
MONTHLY CAT (Chapter 7 & Communication Process) 9- Cambridge

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3- Describe the factors which should have been considered while encoding this message. [2]

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4- Was it one way or two way communication? [1]

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5- Did the communication involve feedback? Explain your answer. [3]

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6- Do you think that the method used by the manager to communicate with workers was the best one
to use? If not, which method would have been more effective? Explain your answer. [6]
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2 BUSINESS STUDIES | Beaconhouse School System, Gujrat Campus

 BEACONHOUSE SCHOOL SYSTEM – GUJRAT CAMPUS Dated: 12-03-2018
MONTHLY CAT (Chapter 7 & Communication Process) 9- Cambridge

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7- Propose some suggestions you would make to improve this communication process. [6]
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3 BUSINESS STUDIES | Beaconhouse School System, Gujrat Campus

 BEACONHOUSE SCHOOL SYSTEM – GUJRAT CAMPUS Dated: 12-03-2018
MONTHLY CAT (Chapter 7 & Communication Process) 9- Cambridge

8- Describe Management Functions and their role in the development of an Organization. [8]

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4 BUSINESS STUDIES | Beaconhouse School System, Gujrat Campus