Technica: Expansion into Africa

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CASE

ASSIGNMENT QUESTIONS
1. In terms of demographics, government, economics, physical infrastructure, and communication
infrastructure indicators; what factors should be considered and how should they be prioritized
and compared?

2. Construct a SWOT analysis for expansions in each of the two countries; Algeria and Angola.
What strategy is most suitable for Technica’s expansion in light of its strengths and weaknesses?

3. Conduct Porter's five forces analysis for both countries: Angola and Algeria

4. What possible modes of entry are available for Technica to apply? Which of those are not suitable
and which of those are suitable for Technica given the nature of the company and its strategic
direction?

5. What is the target market for Technica in Algeria and Angola? How is it calculated? What is the
main challenge in calculating the target market?