Supply Chain Management

Research Center
Annual Report
2008 -2009

Supply Chain Management Research Center 1

 T. Boone Pickens, oil man, billionaire, philanthropist,
financier and outspoken advocate for energy
independence, spoke to more than 700 students
and people from the community at a “town
hall” meeting in the Donald W. Reynolds Center
for Enterprise Development Auditorium of the
University of Arkansas.

MISSION
» Support initiatives to promote student recruitment, retention, and placement opportunities
» Support seminars and educational programs relevant to supply chain management
» Coordinate and support research relevant to supply chain management

Serving as the gateway to supply chain management resources at the University of Arkansas.

2 Sam M. Walton College of Business

 Contents
Supply Chain Conference 5

The Supply Chain Management Research Center FedEx Freight Graduate Case Competition 6-7
has had another busy and productive year. Our
Student Activities 8-9
Board members and their companies continue to
help us grow our business and industry alliances. Career Fairs 10
On-site student tours of companies, national Faculty and Staff Profiles 12-13
case competitions, career fairs, executives-in-
Faculty Research 14-15
the-classroom, the logistics leadership speaker
series, internships, and research projects connect Board Symposia 16
our students to the business world outside the
Supply Chain Board Members 17
University of Arkansas. Our annual conference,
board member symposia and dinners connect Executive Board of Directors 18

our members with industry leaders and students. Executive Committee Members 19
These many links create special opportunities,
such as the unplanned visit this spring by T. Boone Calendar of events
Pickens, discussing his campaign for American
September 9, 2009
energy independence. Continued development Supply Chain Management Research Center Board Dinner
of our International Logistics Case Competition
September 10, 2009
now includes job interviewing opportunities for Supply Chain Management Research Center Fall Board Symposium
students from a dozen universities. Development
September 15, 2009
of the cases used in the competition has
Walton College Fall Career Fair
created additional opportunities for student
research, academic collaborations, and requests September 20-23, 2009
Council of Supply Chain Management Professionals Annual Conference in Chicago
to use the cases in an academic environment
both domestically and internationally. These October 1, 2009
Center for Retailing Excellence Conference – Today’s Challenges in Retail
opportunities would not be possible without
the dedicated support from faculty, staff and the October 22-25, 2009
Sam M. Walton College of Business International Graduate Logistics Case Competition
Center board member companies. We wish to
thank our supporters in both the academic and January 28 – 30, 2010
Undergraduate Case Competition and Operation Stimulus
business worlds. Annual conference in Denver, Colorado
We encourage your comments and involvement
February 9, 2010
in the Supply Chain Management Research Center
Walton College Spring Career Fair
for future initiatives and activities.
February 21-24, 2010
Retail Industry Leaders Association Logistics (RILA) Conference in Orlando, Florida
Sincerely,
March 2, 2010
Supply Chain Management Research Center Spring Board Symposium

March 3, 2010
Supply Chain Management Research Center Annual Conference
Jim Crowell
Director,
Supply Chain Management Research Center
Supply Chain Management Research Center 3
4 Sam M. Walton College of Business
 The Service vs. Cost Conundrum: Creating
Supply Chain Value in a Tough
Economic Environment
The Supply Chain Management Research Center hosted
a one-day conference entitled “The Service vs. Cost
Conundrum: Creating Supply Chain Value in a Tough
Economic Environment,” on Feb. 24, in conjunction
with the Ozark Roundtable of Council of Supply Chain
Management Professionals.
The Center’s eighth conference focused on the
integration of business processes within a company
and between companies while constantly striving to
improve customer service levels and reduce costs. The
current economic conditions only magnify the
importance of identifying and correctly evaluating
strategic supply chain options. The conference gave
insight and practical guidance from leading supply
chain industry professionals and academia, looking
well beyond just the fundamentals of surviving a down
cycle economy.  Consumer Product Goods Company Panel
Presentations included:
Washington Insights, Perspectives & the
Economic Climate
Janet Kavinoky, director of transportation
infrastructure, congressional and public affairs for the
U.S. Chamber of Commerce, Washington, D.C.
2008 University of Arkansas Graduate Case Team
Josh Richardson, Nhan Nguyen, Michael Rateliff, Jyo
Venkatachala and Helen Gunsaulis
Delivering the Customer Promise
Johnnie Dobbs, executive vice president logistics &
supply chain, Wal-Mart Stores, Inc.
Green is Lean
Rod Franklin, vice president, product development/
contract logistics, Kuehne + Nagel
Cost to Serve Panel
Moderator: John Ozment, professor, Walton College
È Pat Reed, executive vice president and chief operating
officer, FedEx Freight
È Wes Kemp, president and chief operating officer, ABF
Freight System, Inc.
È Gary Whicker, senior vice president engineering
services, J.B. Hunt Transport Services, Inc.
Moderator: Matthew Lindsey, director customer
service, Unilever
È Lisa Lowie, director of customer service & logistics,
Procter & Gamble
È Mike Liebherr, vice president transportation, ConAgra
Foods, Inc.
È Andres Lopez, global director of customer logistics,
Johnson & Johnson
Supply Chain Management Research Center 5
 2008 FedEx Freight
International Graduate Logistics
Case Competition
University of Arkansas Team Finishes Third in
FedEx Freight International Logistics Competition.
Top logistics students from the United States and
Europe traveled to Fayetteville to compete in the
annual FedEx Freight International Graduate Logistics
Case Competition, Nov. 11-15.
Teams from Brigham Young University, Darmstadt
University of Technology and the University of
Arkansas captured the top three places respectively.
The competition was sponsored in alliance with FedEx
Freight and a host of corporate sponsors. The top three
finalist, announced at an awards banquet on Nov. 15,
were awarded $3,000, $2,000 and $1,000, respectively.
“We are honored to bring together graduate logistics
students from 12 major universities,” said Jim Crowell,
director of the Supply Chain Management Research
Center. “The case gave them firsthand experience in
thinking on their feet and solving a real logistics problem.
They had a chance to compete for prizes and prestige
network with peers and industry professionals. This
year we included a first-time-ever recruiting element for
participating students and corporate sponsors.”
Each team competed as a “supply chain business
consultant” presenting to a major company’s
executive team. The case was about the competitive
challenges facing the fourth-largest manufacturer
of ready-to-eat breakfast cereals. Competing teams
worked under pressure to solve logistic problems
which included shrinking market share, rising costs
of raw materials and package price points favored
by customers. Other issues included understanding,
economic order quantity, optimal case-pack sizes and
efficient truckload loading. Along with these technical
problems were the personnel issues of how to form the
management team to solve the challenges. Student
teams presented their solutions in a preliminary round
to elite panels of judges from major companies with
supply chain management operations. Three teams
competed as finalists before a second group of judges
in the championship round.
6 Sam M. Walton College of Business
“At FedEx Freight, we are committed to adding value to
our customers’ supply chains. We are proud to once again
sponsor this important supply-chain competition,” said
Pat Reed, executive vice president and chief operating
officer. “Throughout the world, ever-increasing supply-
chain efficiencies are made possible by dedicated and
talented logistics professionals, and we’re confident that
many of tomorrow’s transportation experts participated
this weekend.”
Students from the winning teams include:
» Brigham Young University: Fernando Araujo, Stephen Jones, Brandon
Robinson, A Young Kim, Bryce LaPierre and David Minaker with faculty
representative Stan Fawcett.
» Darmstadt University of Technology: Christian Boettcher, Andreas Deppert,
Nicolas Justus, Anja Thuma and Christian Weller with faculty
representatives Holger Koehler and Hans-Christian Pfohl.
» University of Arkansas, Walton College MBA team: Helen Gunsaulis,
Nhan Nguyen, Michael Rateliff, Josh Richardson and Jyo Venkatachala with
faculty representative Chris Hofer.
Other participating universities included the University
of Maryland, University of Minnesota, University of
Wisconsin-Madison, Michigan State University, The
Ohio State University, Pennsylvania State University,
Iowa State University, Texas Christian University and
Chalmers University of Technology of Gothenburg,
Sweden.
The primary sponsor was FedEx Freight. The platinum
sponsor was ABF Freight System Inc. Gold sponsors
included: General Mills, Hilti, Unilever, and Wal-Mart
Stores Inc. Silver sponsors included the Center for
Retailing Excellence, E. & J. Gallo Winery, J.B. Hunt
Transport Services Inc., Nestlé USA, Procter & Gamble
and Transplace. The Bronze sponsor was CHAINalytics.
Patron sponsors are the CSCMP Ozark Roundtable and
Tyson Foods Inc.
1st place team

2nd place team

3rd place team

Supply Chain Management Research Center 7

 2008 Doctoral Dissertation Award
Matthew Douglas (center) pictured with advisors (l.-R) Terry Pohlen and Steven
Swartz, all of University of North Texas
The Supply Chain Management Research Center
awarded the 2008 Doctoral Dissertation Award to
Matthew Douglas, a Ph.D. student in Marketing and
Logistics at the University of North Texas. He has a
minor in Operations Management.
“This award, which includes $5,000, recognizes hard
work and dedication,” said Jim Crowell, Center director.
“The purpose of the award is to encourage and reward
individuals who are pursuing a doctoral degree in supply
chain management.”
Douglas’ dissertation, “Commercial Motor Vehicle
Driver Safety: An Application of Ethics Theory,” focuses
on ethical decision-making theory and provides a
foundation by which researchers can investigate the
decision-making processes of truck drivers.
The evaluation process for the Doctoral Dissertation
Proposal Award consists of 15 to 20 faculty reviewers
from 12 different universities. The evaluation criteria
include: contribution to supply chain management,
likelihood of completing dissertation, theoretical basis
for research, and appropriateness of research design.
Past recipients include doctoral candidates from
schools such as the University of Tennessee and Ohio
State.
Douglas receives a $5,000 monetary grant in two
equal installments. The first installment is paid upon
receipt of his final research proposal approved by his
dissertation committee. The second installment will be
made when Douglas’ completed, bound dissertation
has been approved by his dissertation committee.
“Receiving this award represents the degree to which
leading supply chain management academics felt Matt’s
dissertation was going to contribute to supply chain
management,” added Crowell.
8 Sam M. Walton College of Business
2009 Operation Stimulus Undergraduate
Case Team
Faculty sponsors Jim Crowell and John Ozment with the Walton College team (l.-r.):
Ashleigh Toatley, Brad Booth, Marcin Mularski, Maria Torres and Summer Johnson
The Supply Chain Management Research Center
sponsored an undergraduate logistics team for
the 2009 Operation Stimulus undergraduate case
competition and conference held in Denver, Colo.
on January 22-25. This year’s senior team members
include: Summer Johnson (captain), Brad Booth,
Marcin Mularski and Maria Torres. Ashleigh Toatley was
the junior team member and will be the 2010 team
captain. The 2009 competition features 14 teams from
several universities, including Michigan State and Ohio
State.
Center presents 2008 Wind Turbine Case at
the CSCMP Academic Meeting
“The World in
Motion Wind Turbine
Company Case” —
developed for the
February 2008 FedEx
Freight International
Graduate Logistics
Case Competition
by Terry Tremwel,
Center research
director; Dan Lynch, assistant professor at Michigan
State University; and Jim Crowell, director — was
presented at the annual Educators Conference of the
Council of Supply Chain Management Professionals.
The Educators Conference is the premier gathering
of supply chain university faculty. The case
involves strategies for a small upstart wind turbine
manufacturing company trying to attract global
suppliers in a tight market dominated by much bigger
competitors. Tremwel, the case’s primary author, was
invited to present.
Student Organizations
Transportation and Logistics Association Women in Logistics

The membership in Women in Logistics exploded in

The Transportation and Logistics Association
the 2008-2009 academic year. Executive participation
broadened its awareness around campus and hosted
grew, and student participation tripled. The group
several events, including the Annual Beer Games
had two successful networking events at Powerhouse
and two panels of professionals. The annual Beer
Grill on September 9 and February 11 with executives
Game logistics exercise was held August 26, 2008 in
from numerous companies such as Wal-Mart, General
the Reynolds’ Center and was a huge success. The
Mills, FedEx, Nestlé Purina, BNSF Logistics and Unilever.
panel of experts, on September 17, was comprised
Women in Logistics also partnered with the Career
of representatives from Transplace, Kimberly-Clark,
Development Center to host resume workshops in
J.B. Hunt and NestlŽ Purina. The second panel held
February and September.
February 2, 2009, included executives from Revlon,
Transplace and J.B. Hunt.

Summer Research Grants Both student groups also participated in the annual
Business Bash and Razor-Bash held at the University of
Arkansas. Co-sponsored events included a Wal-Mart
The Supply Chain Management Research Center,
distribution center tour on April 7.
Information Technology Research Institute, the
Center for Retailing Excellence and the Garrison
Financial Institute jointly sponsored summer
For more information on these groups:http://scmr.uark.edu/ and visit the
research for three Walton College faculty members.
new Facebook groups
The faculty members who received summer funding
B. Charlene Henderson, Alexey Malakhov and Chris
Rosen.

Supply Chain Management Research Center 9

Fall 2008

Spring 2009

Career Fairs
The Walton College Fall and Spring Career Fairs continue to grow — setting record-breaking student attendance at
both events. More than 650 students attended the 2008 fall fair and more than 600 attended the 2009 spring fair.

As a benefit of membership, Supply Chain Management Research Center Board members participate in the
business fairs at no charge. The Business Career Fair is sponsored by a partnership between the Walton College
Career Development Center, Information Technology Research Institute, Supply Chain Management Research
Center and Center for Retailing Excellence.

10 Sam M. Walton College of Business

T. Boone Pickens to Bring Energy
Independence Message
to University of Arkansas

T. Boone Pickens, oil man, billionaire, philanthropist, financier and outspoken advocate for America’s energy
independence, held a “town hall” meeting in the Donald W. Reynolds Center for Enterprise Development
auditorium on the University of Arkansas campus on April 6. Pickens, who has become widely known for his
“white board” presentations on the national energy crisis, answered questions from the audience during the
session. Denise Bode, president of the American Wind Energy Association and partner in Pickens’ energy campaign
presented statistical information supporting Pickens’ goal for energy independence.

The event was sponsored by the Walton College and J.B. Hunt Transport Services Inc., in conjunction with the
Supply Chain Management Research Center and the Applied Sustainability Center.
More than 600 people attended the town hall meeting. A rebroadcast of the event is available at scmr.uark.edu. Learn
more about the Pickens Plan at Pickensplan.com.
Supply Chain Management Research Center 11
 Faculty and Staff Profiles
Don Bland
Senior Managing Director of Outreach
Specialities: Retail Management | International
Business | Professional Business Presentations
Don Bechtel
Executive-in-Residence
Specialities: Supply Chain Strategy | Transportation
and Warehousing | Integrated Business Planning
Jim Crowell
Director, Supply Chain Management Center
Specialities: Logistics Planning | Procurement |
Transportation and Warehousing
Cuneyt Eroglu
Assistant Professor of Marketing and Logistics
Specialities: Judgement Forecasting | Quantitative
Models In Logistics
Adrianna Rossiter Hofer
Visiting Assistant Professor of Marketing and
Logistics
Specialities: Supply Chain Relationships | Logistics
Outsourcing
Christian Hofer
Assistant Professor of Marketing and Logistics
Specialities: Empirical Supply Chain and Inventory
Research | Transportation Economics
12 Sam M. Walton College of Business
Thomas D. Jensen
Chair and Professor of Marketing and Logistics Wal-Mart
Lecturer in Retailing
Specialities: Retail Marketing | Retail Consumer Behavior
John Ozment
Professor of Marketing and Logistics, Oren Harris Chair in
Transportation
Specialities: Behaviors of costs and revenues in response
to changes in service levels provided by shippers and
carriers | Relationships between corporate culture,
business strategy, and firm performance in transportation
and logistics settings
Monica Alexander Sprankell
Program Coordinator, Supply Chain Management
Research Center
Professional Organization Membership: Women in
Logistics
Terry Tremwel
Research Director, Supply Chain Management Research
Center
Specialities: Business and Environmental Sustainability |
Closed-loop Logistics | Balanced Scorecard
Matthew Waller
Professor of Marketing and Logistics, Garrison Endowed
Chair in Supply Chain Management
Specialities: Logistics Modeling | Supply Chain
Management
Afflilated Faculty Profiles
John A. Aloysius
Associate Professor, Information Systems
Research Interests: Behavioral Decision Making
| Behavioral Economics | Behavioral Operations
Management
Vikas Anand
Associate Professor, Management
Research Interest:
Business Ethics | Organizational Knowledge |
Globalization of Business Practices
Cary A. Deck
Associate Professor, Economics
Research Interests: Business Ethics
| Behavioral Economics | Behavioral Operations
Management
John Delery
Professor, Raymond F. Orr Chair in Management
Research Interests: Strategic Management of
Human Resources | Structure of HRM Systems | High
Performance/ High Commitment Work Systems |
Employee Selection Systems
Nina Gupta
Professor, John H. Tyson Chair in Management
Research Interests: Reward and Compensation
Systems | Dysfunctional Employee Behaviors | Effective
Implementation of Quality and Other Initiatives
Jon Johnson
Executive Director, Applied Sustainability Center
Professor of Management
Research Interests: Corporate Governance | Social
Networks within and between Organizations
Scott O’Leary-Kelly
Business Core Curriculum Director
Research Interests: Manufacturing- Marketing/Sales
decision optimization | Manufacturing related strategic
issues | Manufacturing flexibility issues | Supply Chain
Management
Vernon J. Richardson
Professor
S. Robson Walton Chair in Accounting, Accounting
Department Chair
Research Interests: Information Technology and
the Capital Markets | Business Value of Information
Technology | Internet Financial Reporting
Ronn J. Smith
Assistant Professor of Marketing and Logistics
Research Interests: The Impact of Sustainability Related
Messages on Consumer Perception and Behavior |
Consumer Perception of RFID Technology in a Retail
Environment
Supply Chain Management Research Center 13
 Faculty Research
The Supply Chain Management Research Center supports research on a variety of supply chain management topics. The research is important for faculty and students in
advancing their educational experiences and scholarship opportunities. Research plays a vital role in member companies by helping advance efficiencies, cost savings,
and knowledge enrichment in supply chain activities. The Center welcomes suggestions for research projects.
Articles Under Review
“Instructional Training for Supply Chain Inventory
Replenishment: The Debiasing Effect of Declarative
Knowledge.” Travis Tokar (Ohio State), John A. Aloysius
(University of Arkansas) and Matthew Waller (University of
Arkansas). Production and Operations Management.
“How Does Belly Cargo Affect Passenger Fares? Evidence
From The U.S. Domestic Airline Industry.” Christian Hofer
(University of Arkansas) and Cuneyt Eroglu (University of
Arkansas), Transportation Research Part E.
“Incorporating Retail Echelon Inventory Position in the DC
Order Forecast: An Optimal Policy.” Brent Williams (Texas
Christian University) and Mathew Waller (University of
Arkansas). Operations Research Letters.
“Consumer Driven Retail Operations: Testing The Moderating
Effect Of Consumer Demand On Shelf Space And Case Pack
Quantity.” Cuneyt Eroglu (University of Arkansas), Brent
Williams (Texas Christian University) and Matthew Waller
(University of Arkansas), Journal of Retailing.
“A Note on Estimating the Number of Units that Exceed
Shelf Capacity in a Retail Store.” Matthew Waller (University
of Arkansas), Cuneyt Eroglu (University of Arkansas) and
Brent Williams (Texas Christian University). Production and
Operations Management.
“Price Bundling in Competitive Retail Markets.” John A.
Aloysius (University of Arkansas). Journal of Business
Research.
“Factors that Influence the Implementation of RFID
Programs.” Jennifer L. Fries (Georgia State University), Anna
M. Turri (University of Arkansas), Daniel C. Bello (Georgia
State University) and Ronn J. Smith (University of Arkansas).
Journal of Business and Industrial Marketing. (Revise and
Resubmit)
“The Alternating Bid All-Pay Auction: A Model of Rational
Cost Escalation.” John A. Aloysius (University of Arkansas),
C. Monica Capra (Washington & Lee University), Louis
W. Glorfeld (University of Arkansas) and llyas M. Iyoob
(University of Texas-Austin). Reference # ITRC-WP026-0802,
Date: 8/1/2002. (th ed.): Theory and Decision.
14 Sam M. Walton College of Business
“Moving Beyond Replication: Toward a Typology of
Knowledge Transfer Modes.” Rajiv Nag (University of
Arkansas) and Ru-Shiun Liou (University of Arkansas)
Academy of Management Conference.
“Stresses, Swaps, and Skill: The Psychological Dynamics of
Employee Reactions to Office Politics.” Christopher Rosen
(University of Arkansas) and Paul E. Levy (The University
of Akron). Organizational Behavior and Human Decision
Processes.
Refereed Journal Articles
“Biases in Judgmental Adjustments of Statistical Forecasts:
The Role of Individual Differences.” Cuneyt Eroglu (University
of Arkansas) and Keely L. Croxton (Ohio State). International
Journal of Forecasting. (Forthcoming)
“Assessing Consumer Attitudes Toward Off-Site Customer
Service Contact Methods.” Cuneyt Eroglu (University of
Arkansas) and Ronn J. Smith (University of Arkansas).
International Journal of Logistics Management, 20(2).
“Case Pack Quantity’s Effect on Retail Market Share: An
Examination of the Backroom Logistics Effect and the
Fill Rate Effect.” Mathew Waller (University of Arkansas),
Andrea Tangari (University of Arkansas), Brent Williams
(Texas Christian University). International Journal of Physical
Distribution and Logistic Management, 38(6), 436-451.
“Creating Order Forecasts: POS and Order History?.” Brent
Williams (Texas Christian University) and Matthew Waller
(University of Arkansas). Journal of Business Logistics.
(Accepted)
“Controlling for Logistics Complexity: Scale Development
and Validation.” Adriana R. Hofer (University of Arkansas) and
August M. Knemeyer (Ohio State). International Journal of
Logistics Management. (Forthcoming)
“Enhancing Relationships within Groups: The Impact of Role
Perceptions within Logistics Teams.” Terry Esper (University
of Tennessee), Brian Fugate (Colorado State University) and
Molly Rapert (University of Arkansas), (2008). Journal of
Relationship Marketing, 7(2), 121-150.
“Antecedents and Dimensions of Partnering Behavior in
Logistics Outsourcing Relationships.” Adriana R. Hofer
(University of Arkansas), August M. Knmeyer (Ohio State)
and Martin E. Dresner (University of Maryland). Journal of
Business Logistics. (Forthcoming)
“Research on Personnel Issues Published in Leading Logistics
Journals: What We Know and Don’t Know.” Scott B. Keller
(University of West Florida) and John Ozment (University of
Arkansas). International Journal of Logistics Management,
Vol. 20, No. 2 (2009) (forthcoming).
“A Step Toward Defining a Customer-Centric Taxonomy for
Managing Logistics Personnel.” Scott B. Keller (University
of West Florida), M. Douglas Voss (University of Central
Arkansas) and John Ozment (University of Arkansas). Journal
of Business Logistics, (forthcoming).
“Impacts of the September 11th Security Fee and Passenger
Wait Time on Traffic Diversion and Highway Fatalities.”
Adriana R. Hofer (University of Arkansas) and Martin E.
Dresner (University of Maryland). Journal of Air Transport
Management, 10, 225-230.
“Financial Distress and Service Levels: An Analysis of
the U.S. Airline Industry.” Dina Ribbink (University of
Maryland), Christian Hofer (University of Arkansas)
and Martin E. Dresner (University of Maryland). Journal
of the Transportation Research Forum. (Accepted)
“The Environmental Effects of Airline Carbon Emissions
Taxation in the U.S.” Christian Hofer (University of Arkansas),
Martin Dresner (University of Maryland) and Robert Windle
(University of Maryland). Transportation Research: Part D.
(Accepted)
“A Study of the Long Term Economic Impact of Rail Line
Abandonment.” John Ozment (University of Arkansas) and H.
Barry Spraggins (University of Nevada), (2008). Journal of the
Academy of Business and Economics, 8(4), 57-70.
“Measuring the Impact of RFID on Out-of-Stocks at Wal-Mart”.
Bill C. Hardgrave (University of Arkansas), Simon Langford
(Walmart), Matthew Waller, (University of Arkansas) and
Robert Miller, (Ashland University) MIS Quarterly Executive,
7(4), 181-192.
“Does RFID Improve Inventory Accuracy? A Preliminary
Analysis.” Bill C. Hardgrave (University of Arkansas), John
A. Aloysius (University of Arkansas) and Sandeep Goyal
(University of Arkansas). International Journal of RF
Technologies, 1 (1), March 2009, 44-56.
“Improving the Retail Supply Chain with RFID: Reducing Out
of Stocks.” Bill C. Hardgrave (University of Arkansas), Simon
Langford (Walmart), Matthew Waller (University of Arkansas)
and Robert E. Miller (Ashland University). MIS Quarterly
Executive, 7 (4), December 2008, 113-124.
“A Methodological Approach to the Development of RFID
Supply Chain Project.” Eleonora Bottani (University of Parma),
Bill C. Hardgrave (University of Arkansas) and Andrea Volpi
(ID-Solutions). International Journal of RF Technologies:
Research and Applications, 1( 2), June 2009, 131-150.
“RFID in Transportation and Logistics.” Bill C. Hardgrave
(University of Arkansas). McGraw-Hill Yearbook of Science &
Technology, 2009, 17-19.
“Arbitration and Bargaining Across the Pacific.” Cary Deck
(University of Arkansas) and Amy Farmer (University of
Arkansas). Southern Economic Journal. (Accepted)
“The World-Trade Web: Topological Properties, Dynamics
and Evolution. “ Javier Reyes (University of Arkansas),
Giorgio Fagiolo (Sant’Anna School of Advanced Studies) and
Stefano Schiavo (University of Trento). Physical Review E.
(Forthcoming).
“The Evolution of Corporate Governance and Firm
Performance in Transition Economies: The Case of Sellier
and Bellot in the Czech Republic.” Thomas Jandik (University
of Arkansas) and Craig Rennie (University of Arkansas).
European Financial Management, 14(4, September 2008),
747-791.
Conference Proceedings
“An Analysis of Non-GAAP Financial Performance Operations
Cost Measures in the Airline Industry” (th ed.) Don Finn
(University of Arkansas), Charlene Henderson (University of
Arkansas) and Genevieve L. Scalan (University of Arkansas).
American Accounting Association (August 2009).
Other Intellectual Contributions
“How to Make ‘Made in China’ Less Alarming’.” James Rice
(Tyson Foods) and Matthew Waller (University of Arkansas)
(2008). (th ed.): The Financial Times.
“Playing Chicken with Trade.” James Rice (Tyson Foods) and
Matthew Waller (University of Arkansas) (2008). (th ed.): The
Wall Street Journal-Asia.
“RFID in the Retail Supply Chain: Issues and Opportunities.”
Bill C. Hardgrave (University of Arkansas) and Robert E. Miller
(Ashland University). (2008). (th ed.): RFID Technologies and
Applications, 2008, 113-120.
“Hurry up or slow down? The effects of decision making
speed and group characteristics on decision quality.” Sven
Kepes (University of Arkansas) and Anne M. O’Leary-Kelly
(University of Arkansas). Organization Science. (Working
Paper).
“Where are the University Logistics Programs?”John Ozment
(University of Arkansas). Transport Topics, January 5, 2009, p.
5.
Research in Progress
“The Role of Personality and Locus of Control in Judgmental
Adjustments of Statistical Forecasts.” Cuneyt Eroglu
(University of Arkansas) and Dayton M. Lambert (University
of Tennessee).
Supply Chain Management Research Center 15
 Fall 2008 Board Symposium
The 2008 Fall Symposium, “Sustainability, Global
Network Design, Order Forecasting & Customer Service
Level,” featured a host of practitioner and academic
speakers. The day began with a global economic
update by Javier Reyes, Walton College assistant
professor of economics. Mike Kilgore, president
and CEO of CHAINalytics, led a session on the ever
challenging topic of “Rising Fuel Prices Impact Supply
Chain Design.” “Taking Cost out of a Transportation
Network” was the focus of a presentation by Chris
Sultemeier, senior vice president of transportation
at Wal-Mart Stores Inc. Steve Vail, senior business
consultant for Infor, presented “Network Optimization
& Carbon Measurement Tools and Student Involvement
Initiatives,” which explored how to involve students
with both traditional network optimization and
the coming carbon measurement challenges. Jack
Parker, FedEx Freight, provided an update of the 2008
International Graduate Case Competition and new
recruiting element. Brent Williams, assistant professor,
TCU, and Walton College PhD graduate presented
“Order Forecasting: DC Order History or POS data and
Multivariate Modeling and The Effects of Forecaster
Characteristics on Forecast Quality.” John Ozment,
Walton College professor, and Ahren Johnston, PhD
marketing and logistics student, presented “100 Percent
on Time Service at Any Cost?” The day concluded
with “Future Trends and Research Interests in Your
Supply Chain,” facilitated by Phil Roe, the supply chain
executive-in-residence.
16 Sam M. Walton College of Business
Spring 2009 Board Symposium
The 2009 Spring Symposium featured speakers with
a broad base of knowledge. The half-day meeting
began with a brief Center update from Jim Crowell
and a Walton College Strategic Planning Update
and CIBER (Center for International Business and
Economic Research) application information from
Bill Curington, senior associate dean of academics
and research. A student leader update followed with
Brad Booth and Heather Boydston’s information on
student organizations. The 2009 Denver Operation
Stimulus Undergraduate Case team shared their
experiences. Team members included Brad Booth,
Summer Johnson, Maria Torres, Marcin Mularski
and Ashleigh Toatley. John Ozment, professor,
followed with an academic supply chain update. The
afternoon continued with the “Economic Outlook,
Energy and Infrastructure Update from Washington”
with Janet Kavinoky, director of transportation
infrastructure congressional and public affairs for the
U.S. Chamber of Commerce in Washington D.C. Dan
Lynch, professor, Michigan State University, finished
the day with his presentation, “Global Supply Chain
Relationship Management: Success or Failure.”
Supply Chain Board Members

Roy Slagle Joseph M. Hunter Greg Brewer

Senior Vice President Sales and Marketing Director, Sourcing – Corporate Director of Supply Chain
ABF Freight System, Inc. Entergy Services, Inc. Nestlé Purina PetCare
Wes Kemp Asbury Gault Bill Shotwell
President and COO Director Supply Chain Operations Director, Wal-Mart Global Supply Chain
ABF Freight System, Inc. Entergy Services, Inc. Nestlé USA
Todd Olsen Hugh Thomas Claudia Miquelon
Assistant Vice President, Market Development Managing Director Customized Solutions Associate Director, Customer Logistics
BNSF Railway FedEx Freight Procter & Gamble
Shannon Boyd Guy Lord Lisa Lowie
Director, Marketing Managing Director – Strategic Planning and Analysis Director Customer Service/Logistics
BNSF Logistics FedEx Freight Procter & Gamble
Joella Hughes Lucas Dave Mabon Bryant Harris
Customer Logistics Manager CCO Divisional Inventory Director
Campbell Soup Company GENCO Sam’s Club
Michele Polanco Stephen Fraser Matthew E. Menner
Director of Supply Chain Integration President and CEO Senior Vice President, Sales and Alliances
Campbell Soup Company GENCO Reverse Logistics Businesses Transplace
Bill Williamson Kevin Schoen Chad Palmer
Director New Business Development; Wal-Mart Sam’s Vice President, Logistics and Customer Supply Chain Vice President, Lean Six Sigma and On-Boarding
Team Leader General Mills Transplace
CHEP
Kelly Boyle Tim McGovern
Eduardo Vinagre Director Customer Supply Chain Initiatives Vice President Distribution
National Account Manager, Wal-Mart General Mills Tyson Foods, Inc.
CHEP
Gary Whicker Hal Carper
Deverl Maserang Senior Vice President Engineering Services Group Vice President for R&D, Logistics and Technical
Vice President, NA Product Supply and Logistics J.B. Hunt Transport Services, Inc. Services
Chiquita Fresh North America LLC Tyson Foods, Inc.
Spencer Frazier
Ashley Taylor Vice President Sales and Walmart Services Matthew Lindsey
Director of Sales J.B. Hunt Transport Services, Inc. Director, Customer Service
Chiquita/Fresh Express Unilever
Kyle Kaiser
R. Michael Redd Vice President Supply Chain Management Mary Lane-Taylor
Supply Chain Team Leader Jarden Consumer Solutions Director Logistics
The Clorox Sales Company Unilever
Jennifer Nelson
Bill Lynch Director, Customer Satisfaction Tom Burgmeier
Vice President, Planning and Logistics Jarden Consumer Solutions Senior Director, Logistics Strategy and Planning
The Clorox Company Wal-Mart Stores, Inc.
Anne Helmstetter
Tom Zondlak Regional Director of Customer Logistics Joel Marpe
Customer Alliance Manager Johnson & Johnson Vice President Logistics Administration
Colgate-Palmolive Wal-Mart Stores, Inc.
Andres Lopez
Gus Johnson Global Director of Customer Logistics Don Boyajian
Director of Customer Alliance - Colgate, US Johnson & Johnson Sales and Logistics Company, LLC Vice-President of Distribution
Colgate-Palmolive Walgreens Co.
Aaron Vollrath
Karen Waller Associate Director - Wal-Mart Customer Operations Sheila Benton
Director Transportation Operations The Kellogg Company Senior Director, Order and Data Management
ConAgra Foods, Inc. Wyeth Consumer Healthcare
Tom Taylor
Jason Jenkins Director Customer Supply Chain Innovation Reg Yarbrough
Director Customer Supply Chain The Kellogg Company AVP, US Marketing
ConAgra Foods, Inc. Wyeth Consumer Healthcare
Ken Boyd
Ulli Thiersch Director, Global Supply Chain Development
Vice President, Supply Chain Logistics Kimberly-Clark
E. & J. Gallo Winery
Mark Jamison
Ernie Chachere Vice President Sourcing
Vice President Supply Chain Kimberly-Clark
E. & J. Gallo Winery

Supply Chain Management Research Center 17

Executive Board of Directors

Bill Shotwell
Sheila Benton Director, Wal-Mart Global Supply Chain
Senior Director, Order & Data Management Nestlé USA
Wyeth Consumer Healthcare

Gary Whicker
Ken Boyd Senior Vice President Engineering Services
Director, Global Supply Chain Development J.B. Hunt Transport Services, Inc.
Kimberly-Clark

Kelly Boyle
Member Spotlight
Director, Customer Supply Chain Initiatives
General Mills
Fred Berkheimer joined the Unilever team in 1980
rising to the position of Vice President of Logistics
in his 29 years with the company. He showed
great leadership for Unilever and the Supply Chain
Tom Burgmeier
Center. Berkheimer is a recognized name to many
Senior Director, Logistics Strategy and
in the supply chain profession. He was named as
Planning
one of the Top 25 Most Influential Supply Chain
Wal-Mart Stores, Inc.
Executives by Supply Chain Technology News and one of the Top 25 Most
Influential Executives by Consumer Goods Technology.

With Berkheimer as the driving force, Unilever became one of the first
10 companies to join the Center. During his tenure Berkheimer helped
Wes Kemp mold the Center mission, membership, growth and activities. As the
President and COO Center grew, Berkheimer served on the Executive Committee helping
ABF Freight System, Inc. formulate its strategic direction and personally helped recruit new
members, as well as setting conference and research topics. He often
served as a keynote speaker or panel speaker at these conferences.
It was not uncommon to find Berkheimer mentoring a student or
personally providing recommendations to their future employers.
Berkheimer announced his retirement earlier this year, but even now
Matthew Lindsey one of the summer student researchers is working on a project inspired
Director, Customer Service by his insights.
Unilever
Berkheimer and his wife now call Pinehurst, N.C. home. As to the next
chapter in his life, Berkheimer says, “I don’t’ know, yet; let’s wait and
see.”

Guy Lord
Managing Director – Strategic Planning and
Analysis
FedEx Freight
18 Sam M. Walton College of Business
Supply Chain Management Research Center Board Member Companies

Supply Chain Management Research Center 19

 Supply Chain Management Research Center
SCMRC-WCOB-WJWH 538
University of Arkansas
Fayetteville, Arkansas 72701
479.575.7334
scmr.uark.edu

Produced by the Office of External Relations, August 2009

20 Sam M. Walton College of Business