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BA 129

Management Services
Survey Questions - Cigarette Industry
Esler, John Paul V. August 23, 2018
Go, Rodwick Matthew T. Erlinda S. Echanis
Pelegrino, Joshua Philippe E.

Survey Title: Health and Price Considerations in Cigarette Purchase and Use
Objectives/Hypotheses we wish to accept/reject:
1. Unitary taxation due to TRAIN law which levies the same amount on all cigarettes
regardless of selling price will cause consumers to prefer more premium brands due to
the lower incremental spending required for the upgrade.
2. A trend towards health consciousness exists and will cause an increase in the sales of
vapes and e-cigarettes which are perceived by consumers to be a healthier alternative to
conventional cigarettes.
Questions:
1. Do you Smoke?
a. If Smoker
i. When did you start to smoke?
ii. How often do you smoke?
iii. How much are you willing to spend on cigarettes?
iv. What is/are the cigarette brands that you purchase? Check all that apply:
Marlboro, Fortune, Winston, Hope, Jackpot, Mighty, Camel, Hope.
Others: Please Specify
v. What brand do you prefer the most?
vi. What would make you switch to other brands?
vii. Are you aware of the tax impositions on cigarettes through the passage of
the Sin Tax Bill and the TRAIN law?
1. If yes, how do you feel about the aggressive government
regulations currently being implemented in the country?
viii. Are you aware of the existence of E-Cigarettes and Vape?
1. Do these alternatives seem healthier?
2. Do these alternatives seem cool?
3. Would you consider choosing to continue your smoking habit
through these alternatives? Why?
b. If Not a Smoker
i. Are you aware of the tax impositions on cigarettes through the passage of
the Sin Tax Bill and the TRAIN law?
1. If yes, how do you feel about the government regulations currently
being implemented in the country?
c. If Ex-smoker
i. What brands did you smoke? Check all that apply: Marlboro, Fortune,
Winston, Hope, Jackpot, Mighty, Camel, Hope. Others: Please Specify
ii. How long did you smoke before quitting?
iii. What made you quit? Check all that apply: Health, Price, others: please
specify
iv. Are you aware of the existence of E-Cigarettes and Vape?
1. Do these alternatives seem healthier?
2. Do these alternatives seem cool?
3. Would you consider these alternatives? Why?

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