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Introduction
in the insurance industry is explained and the need for insurance companies
with the profile of the insurance companies chosen for the study.
Evolution of Insurance
Some kind of life insurance was practiced in ancient Rome, where citizens
used to form burial clubs that would meet the funeral expenses of its
members. The code of ‘Manu’ that was in force during the Reign of Cholas
in South India shows that there was the practice of marine insurance
carried out by traders in India with those in Sri Lanka, Egypt and Greece.
more refined. With the discovery of new lands, sea routes and the
consequent growth in trade, there was a need to protect the traders from
loss on account of fire, shipwrecks and the like. As a result the need for
Meaning of Insurance
number of parties”. The definition goes on to say: “In return for a specified
some specified amount in the event that the insured suffers loss by pooling
both the financial contributions and the ‘insurable risks’ of a large number
over any given period much more easily than would the uninsured
individual”.
The insurance sector in India has come back to the square one from being
market once again. The business of life insurance started in India in the
year 1818, with the establishment of the Oriental Life Insurance Company
in Calcutta.
• 1912: The Indian Life Insurance Companies Act enacted as the first
insurance businesses.
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Act with the objective of protecting the interests of the insuring public.
• 1956: 245 Indian and Foreign Insurers and Provident Societies taken
Act of Parliament, viz. LIC Act, 1956, with a capital contribution of Rs.
in the Indian Parliament and the door was opened for private companies
Composition of Authority
1. A Chairman
Sec.14 of IRDA Act’, 1999 lays down the duties, powers and functions for
the authorities in IRDA. It is subject to the provisions of this act and any
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other law for the time being in force. The authority shall have the duty to
regulate, promote and ensure orderly growth of the insurance business and
include:
7. Levy the fees and other charges for carrying out the purposes of this
act;
15. Specify the percentage of life insurance business and general insurance
and
Before the private players entered into the market, LIC was the only
dominant player in the public sector. LIC enjoyed over 98% of the market
share in the early stage of liberalization and private players suffered losses
in the first year of their operations. But LIC’s market share has drastically
reduced and now it is nearly 78% and 22% of the market share has been
gained by the private players. It could be seen that the Indian life insurance
not under the insurance coverage. Therefore, there is ample scope for the
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tax saving device only. As the private players entered, the change has taken
looking for new and innovative products and are more interested to take
insurance from private players due to its attractive features and services.
which lifted the entry restrictions for private insurance players, allowing
foreign players to enter into the Indian market and start their operations in
India. Each foreign company needs to have a 26% equity capital to enter
into the Indian insurance market. Many foreign companies have joined
their hands with the Indian companies and started their operations in early
2001. Currently there are 26 life insurance companies that are operating in
the private sector. However, the private insurance companies have three
times more products than public insurance companies. Analysts found that
the private insurance players have established their own identities in the
Indian market within a short period of time. India has the world’s top
companies like AIG, New York Life, ING, Lombard, Aviva, MetLife, etc.;
competing in the same market. The private sector players have seen 200%
the average insurance premium in India has been 8.2% compared with the
Business Strategies
than expected. To retain their positions and to stand with the competition,
the private players are looking for various methods and are also following a
customer service. For this, they are looking at delivery channels like call-
Distribution Channels
The distribution channel is one of the best ways to increase the growth of
the insurance industry. Channels like corporate agents, brokers and banc
voluntary basis. In this, the employee has to pay for the products through a
payroll deduction.
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The private players are looking for alternative channels to market their
products as they are facing difficulty in training new agents with skill sets,
the banc assurance model, the insurance companies have tie-ups with the
banks and sell their products to the bank customers. With the rise in
smaller cities. So the companies are moving to smaller cities and towns,
which have also increased the growth opportunity for insurance companies.
channel has contributed about 20% of the total insurance business in the
corporate agents.
Insurance Tomorrow
private players entered into the market, the competition has risen for the
public sector companies. The competition has also increased among the
private players and the main competition lies in the variety of products
provided to the customers, in the pricing of the products and in the service
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insurance market in the next few years, especially, if the foreign direct
Therefore, moving ahead of time will not only be compliance issue but also
business, if they do not identify their core business activities and please the
which have to be met on due dates and this requires that the employees are
thoroughly updated with the latest changes and are skilled at handling
investment management. Apart from the expertise, the job also demands
because the insurance business is one where the confidence of the clientele
and their faith in the organization must be of the highest level. This is
line with the policyholder regarding the services required, in general and
knowledge of systems and procedures; the ability to deal with the client in
a sympathetic and courteous manner; and above all, the confidence that the
training and education, not just a one-time affair but also an ongoing
process, which gives the workforce the required knowledge to run the
organization efficiently.
are large. With rapid change in one’s environment, however the risk of
indeed real; clearly, rapid change leads to strong pressure to learn for both
that they may work more effectively in this complex and dynamic settings.
All of this means more change facing the insurance industry and thus there
organizations.
that has been conducted to explore the variables that stimulate learning in
All these reasons have facilitated the need to study insurance companies as
that will enhance learning and identification, which may ultimately provide
name which is the largest in the telecom industry with a strong financial
Promoter
Bharti Cellular Limited (BCL) was formed by Mittal in the year 1995, to
offer cellular services under the brand name Airtel. Within a few years
Bharti became the first telecom company to cross the 2-million mobile
Aug, 2006. The company has sold 1, 65,703 numbers of policies as on 31st
Dec, 2008. The premium received by the company in the year 2008 was
Rs.183 crore and the growth rate was 263%. It was ranked 13th in 2008 as
multi-product platform.
profitable growth.
• To build long term value with their business partners by enhancing the
India.
2. HDFC
Life plc, the leading provider of financial services in the United Kingdom,
with HDFC Ltd. holding equity of 72.43% and Standard Life (Mauritius
and health. Customers have the added advantage of customizing the plans,
currently has 32 retail and 4 group products in its portfolio, along with five
HDFC Standard Life continues to have one of the widest reaches among
over 700 cities and towns. The company has a strong presence in its
As of 31st Dec 2008, the company's new business premium income stood at
Rs.1, 839.70 crore and it has covered over 8, 12,811 lives so far. The
Nadu.
Year of Installation
the first private sector life insurance company - HDFCSL on 23rd Oct 2000.
Standard Life Assurance Company in the 1st week of Nov, 2000 and the
Focus on Training
behavioral skills and also to improve their ability to deliver the service
standards that the company has set for itself. Besides the mandatory
objection handling skills and so on. The company provides sales training to
Max New York Life Insurance Company Ltd. is a joint venture between
New York Life International, a Fortune 100 company. In line with its
April 2001. In line with its values of financial responsibility, Max New
was Rs 1,968 crore. The company has 37 branches across Tamil Nadu.
Distribution Channels
Max New York Life has multi-channel distribution spread across the
on its selection process for agent advisors, which comprises four stages -
screening, psychometric test, career seminar and final interview. The agent
training. The company currently has around 68,229 agent advisors all over
the country. The company also has 36 referral tie-ups with banks, 24
York Life has put in place a unique hub and spoke model of distribution to
deepen the rural penetration. This is the first time such a model has been
put in place for rural marketing of insurance. The company has 139 offices
Insurance Products
Max New York Life offers a suite of flexible products. Now it has 25
products covering both life and health insurance and 8 riders that can be
policy that best fits their need. Besides this, the company offers 6 products
Max India Group’s consolidated turnover for half year ended Sep, 2009
was Rs. 4166 crore. The consolidated operating revenue was Rs. 2543
crore, with a growth of 23% over the same period. The group is on a high
growth path, with over 700 offices across 400 locations in the country and
4. ICICI Prudential
United Kingdom. Total capital infusion stands at Rs. 47.80 billion, with
ICICI Bank holding a stake of 74% and Prudential plc holding 26%.
The company began its operations in Dec 2000, after receiving approval
For three years in a row, ICICI Prudential has been voted as India's Most
5. Bajaj Allianz
Bajaj Allianz Life Insurance is a union between Allianz SE, one of the
the world, managing assets worth over a Trillion (Over INR. 55, 00,000
countries around the world. The company started its operations in India, in
the year 2001 and at present it has 40 branches across Tamil Nadu.
best technology.
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Business Performance
The company has retained the 3rd position amongst the private life insurers
on the basis of new business premium for the financial year 2009-10. It
wrote new business of Rs. 44.5 billion compared to Rs. 44.9 billion in the
previous year. The company is at 2nd position among the private life
insurers on total new business policy basis and 3rd in terms of new business
premium, with 2.23 million policies issued for the year 2009-10 as
compared to 2.59 million policies issued in the previous year. The gross
premium written for the financial year 2009-10 was Rs. 114.2 billion, as
7.5%. The company earned a profit of Rs.4, 274 million during 2009-10, as
compared to a profit of Rs. 407 million in the previous year. The same has
Products
& 34 individual products. During the year 2010, 20 new products have
been launched by the company. This includes the Unit Linked Insurance
with the directives on cap of charges. Among the new products launched
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period (Max Gain) and single premium linked product guaranteeing 170%
Office network
The company has a pan India presence in around 1,150 offices across all
underwriting of policies.
Customer Service
effectively reach and communicate with the customers, the company has
language. The welcome letter, issued along with the policy bond is printed
dedicated cell for customer service which is titled “Customer Focus Unit”
(IVR) for the benefit of customers for routine policy servicing matters. In
order to provide better service to the customers across the breadth of the
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languages.
6. Reliance Life
Founder
Ambani. Fewer still have left behind a legacy that is more enduring and
timeless. As with all great pioneers, there is more than one unique way of
unmatched strategist, the proud patriot, the leader of men, the architect of
the greatest growth stories in corporate history anywhere in the world, and
this amazing journey, Dhirubhai always kept the interests of the ordinary
many of the initial investors in the Reliance stock, and creating one of the
sector financial services companies, and ranks among the top 3 private
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Reliance Capital has interests in asset management and mutual funds, stock
Vision
Mission
Goal
below:
2. Create best value for Customers, Shareholders and all Stake holders
business practices
Achievements
• 3rd largest private player in a span of just 4 years, moved from 11th
position to 3rd.
• RLIC has achieved a growth rate of 21% while the private industry
processes.
• The Company has also won the DL Shah Quality Council of India
7. Star Health
Star Health and the Allied Insurance Company Limited is the first stand-
alone health insurance company in India covering health, accident care and
overseas travel insurance. The company started its operation on May 2006
the premium collected by the company was Rs.168 crore. The company
has 137 branches spread across the country and networked with over 4000
hospitals.
• Cashless Service.
insuring public.
The Aarogyasri project of the company has been adjudged as the winner of
Poverty Line” people, which covers crore of poor and marginally poor
people in the state of Tamil Nadu under the Kalaignar’s Life Saving
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As on Oct 2009, the insurers of Star Health has clocked over 200% growth
in gross premium written at Rs. 510 crore in 2008-09 against Rs. 168 crore
in the previous year. In the near future, the company is planning to enter
profit.
8. Met Life
Kashmir Bank, M. Pallonji and Co. Private Limited and other private
the country and has 8 branches across Tamil Nadu. It serves its customers
customers at more than 600 locations through its bank partners and
who help customers achieve peace of mind across the length and breadth of
the country.
MetLife, Inc., through its affiliates, also reaches more than 70 million
outside India include the number one life insurer in the United States with
over 140 years of experience and relationships with more than 90 of the top
one hundred FORTUNE 500 companies. The MetLife companies offer life
a joint venture between the Aditya Birla Group, a well known and trusted
name globally amongst Indian conglomerates and Sun Life Financial Inc,
local knowledge of the Aditya Birla Group combined with the domain
expertise of Sun Life Financial Inc., offers a formidable protection for its
customers’ future.
the growth and development of the life insurance industry in India and
currently ranks amongst the top 5 private life insurance companies in the
country.
Known for its innovation and creating industry benchmarks, BSLI has
several firsts to its credit. It was the first Indian insurance company to
introduce “Free Look Period” and the same was made mandatory by IRDA
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for all other life insurance companies. Additionally, BSLI pioneered the
launch of Unit Linked Life Insurance Plans (ULIP) amongst the private
plan, life stage products, health plan and retirement plan) that the company
offers.
Add to this, the extensive reach through its network of 600 branches,
ground, helped BSLI cover more than 2 million lives since it commenced
operations and establish a customer base spread across more than 1500
towns and cities in India. The company has 41 branches across Tamil
Nadu.
The Aditya Birla Group has a turnover of close to Rs. 49,440 crore, with a
both the Life and Non-Life businesses as Future Generali India Life
Insurance Co. Ltd. and Future Generali India Insurance Co. Ltd.
Generali Group
The Generali Group is one of the most significant participants in the global
insurance and financial products market. The Group is leader in Italy and
Generali has consolidated its position among the world's leading insurance
operators. It has in fact a strong position in Western Europe. Its main area
Spain, Switzerland as well as Israel. In recent years, the Group has made a
offices in the principal markets of the Far East, among which China and
India. In the last decade, the Group has widened its product offerings from
only insurance to include the entire range of financial and real estate
of Generali.
Credentials
Generali Group ranks among the top three insurance groups in Europe and
the 30th largest company in the Fortune 500 international ranking, with a
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2007 premium income of over Rs.415,800 crore. The company has 476
Italy) covering 60 millions clients worldwide and has an asset over €360
billion. The company has been assigned high rating by the international
rating agencies.
Conclusion