Company Milestones

1995-1996

 Malaysia's first two satellites, Measat 1 and 2 are launched

 Maxis fixed network services welcomes its first customer

 Maxis Network Management Centre certified ISO 9002

 Maxis brand is established

 Maxis Mobile is launched

 Maxis introduces first fully automatic international roaming mobile service in

Malaysia

1997

 Official commissioning of Maxis telecommunication services to KLCC

 Maxis introduces Mobile Information Services

1998

 Maxis signs joint-venture agreement with British Telecommunication plc

 Maxis achieves first positive operating profit

 Maxis launches Bonuslink with partners

1999

 Hotlink prepaid mobile service launched in Peninsular Malaysia

 Maxis introduces first e-billing service in Malaysia

 Maxis achieves first net profit

 Maxis changes company name from Binariang Berhad to Maxis Communications

Berhad.

2000

 Maxis first to launch WAP

  Maxis opens first i- centre at KLCC

 Maxis One Club is launched

 Maxis makes its first GPRS live call

 Maxis launches Dealernet

 Maxis subscribers grow by 100%

2001

 Maxis Academy is launched

 Maxis extends mobile service to East Malaysia

 Maxis Authorised Service Agents outlets launched

 Maxis is first to offer international roaming to six continents

 Maxis introduces inter-operator SMS

2002

 Maxis is listed on the Kuala Lumpur Stock Exchange

 Maxis is a constituent of the Morgan Stanley Capital International (MSCI) Indices :

MSCI Malaysia Index, MSCI Asia Pacific Free ex Japan Index and MSCI Asia
Pacific Free ex Japan Telecommunication Services Index

 Maxis launches the country's first bundled m-service plan

 Maxis' wholly-owned subsidiary, UMTS (Malaysia) Sdn Bhd awarded a conditional

3G Spectrum Assignment

 Signed a conditional sales and purchase agreement with TimedotCom Berhad for the
purchase TimeCel Sdn. Bhd

 Maxis Bridging Communities is launched as well as the Corporate Social

Responsibility (CSR) initiative logo

2003

 Maxis' wholly owned subsidiary UMTS (Malaysia) Sdn Bhd, is awarded the 3G
Spectrum Assignment by the MCMC for the provision of 3G services in Malaysia

 Maxis and four other leading mobile operators in the region form the Asia Mobility
Initiative, which aims to enhance the mobile user's experience
  Maxis completes the acquisition of Malaysian Mobile Services Sdn Bhd (formerly
TIMECel Sdn Bhd)

 Maxis is the first local telecommunication company to offer international roaming

MMS in Malaysia, Singapore and Hong Kong

2004

 Maxis launches Friend Finder, Malaysia's first permission-based location tracking

service

 Maxis launches the first Prepaid SMS Roaming service in Malaysia

 Maxis begins 3G trials at selected locations in Kuala Lumpur and Selangor

 Hotlink becomes the first Prepaid mobile operator to offer international SMS roaming
in 8 countries namely, Singapore, Thailand, Philippines, Taiwan, Hong Kong,
Australia, Britain and France

 Maxis together with Bharti, Globe Telecom, Optus, Singtel, Taiwan Cellular Corp
and Telkomsel, signs a partnership agreement to form the Bridge Mobile Alliance

 Maxis launches Blackberry, a single integrated mobile handheld data and voice
service with mobile access to the e-mail while on the move

2005

 Maxis is the first to offer MMS Traffic Check service to subscribers

 Maxis is the first operator to surpass the 6 million subscriber mark

 Maxis is the first to offer 3G Datacard

 Maxis is the first to offer 3G services to prepaid and postpaid customers

 Maxis is the first to launch the "Multi-SIM 1 Line" service to postpaid customers

2006

 Maxis launches the first in Malaysia "Push To Talk" service

 Hotlink brand is refreshed and repositioned as the de facto infotainment channel for
the youth and young professionals

 Maxis becomes one of the first in the world to use HSDPA (High Speed Downlink
Packet Access) for a large scale roll-out of residential broadband
  Maxis is voted "Malaysia's Most Admired Company" in a survey by Wall Street
Journal Asia

2007

 Maxis Communications Berhad donates RM500,000 to the Malaysian Red Crescent

Society to aid in its relief efforts for the flood victims in Johor

 Maxis and Globe Telecom launches the world's first international mobile to mobile
money transfer service between Malaysia and the Philippines

 Maxis unveils M-Money; the first complete mobile money service offered in
Malaysia

 Maxis scores three prime awards in the Asian Mobile News Awards 2007; Mobile
Operator of the Year (Malaysia) and regional titles of Asian Mobile Operator of the
Year and Mobile Operator CEO of the Year

2008

 Maxis is named Mobile Operator of the Year, Malaysia at the Asian Mobile News
Awards, 2008

 Maxis expands its coverage in the East Coast of Peninsular Malaysia to 90% of
population

 Maxis is the first to deliver Blackberry Bold smartphones in Malaysia

 Maxis launches Undergraduate Scholarship for postpaid customers

 Maxis inaugurates successful ASEAN Cyberkids Camp with KTAK and SKMM

2009

 Maxis is the first operator to bring the iPhone to Malaysia

 Maxis launches first contactless mobile payment service in the world with Nokia,
Visa, Maybank and Touch n' Go

 Maxis announces pricing of Initial Public Offering (IPO)

 Maxis makes its debut on Bursa Securities

 Maxis implements first HSPA+ technology in Malaysia

2010

 Maxis launches Malaysia's first mobile unified communication service; Unity

Solution, for Enterprises and SMEs

 Maxis partners with Tenaga Nasional Bhd to facilitate delivery of Maxis' fibre optic
services

 Maxis commences Long Term Evolution field trials in collaboration with technology
partners; Alcatel-Lucent and Huawei

 Maxis launches FINDER301; Malaysia's first location-based mobile directory

 Maxis is one of the top five finalists for the Best Mobile Operator Award at the World
Communications Award, 2010

 Maxis wins the Employer of the Year Award at Southeast Asia HR Excellence
Awards, 2010

 Maxis signs 10-year landmark HSBB (Access) Service Pact with TM

2011

 Maxis is honoured with Corporate Nationhood Initiatives Award, 2010

 Maxis launches Malaysia's first managed M2M

 Maxis wins Best Postpaid Telco and Best CSR Award at PC.com Awards Night 2011

 Maxis wins Putra Brand of the Year award and Gold in the Communications Network
Category at the 2011 Putra Brand Awards

 Maxis is the first to introduce GPRS Data Roaming Service for Prepaid Users in
Malaysia

 Maxis launches the first Multiple-play service in Malaysia with Maxis Home Services

 Maxis awards Mobile Service Provider of the Year award at the 2011 Frost &
Sullivan Malaysia Excellence Awards

 Maxis wins 2011 Global Telecoms Business Innovation Award

 Maxis wins Asia's Best Employer Brand Award for the second year in a row

 Maxis sweeps 15 awards at the 12th Customer Relationship Management And

Contact Centre Association (CCAM) Annual Awards

 Maxis extends 3G leadership to 81% of the country's population providing

Malaysians with more advanced services
 Maxis and U Mobile enter Malaysia's first active 3G Radio Access Network Sharing
Agreement

 Maxis introduces eagerly anticipated iPhone 4S to customers

Key Financials

Tools and Analysis

A formal record of any individual, business or entity’s financial activities is called a financial
statement. The financial statement states all the essential information of a business enterprise.
The main aim of financial statements is providing information about the financial position,
performance, and variations in the financial position of a business enterprise. A proper and
complete financial statement helps business entity’s stakeholders to obtain reasonable
knowledge and the outline of the business and its economic activities.

A ratio is a mathematical expression of the relationship of one item to another. It is essential

in understanding financial statements because it compares information from one financial
statement with another. By using ratios/percentage method, creditors or investors are able to
judge and analyse company’s performance and financial position throughout the years. A
ratio is a mathematical expression of the relationship of one item to another. It is essential in
understanding financial statements because it compares information from one financial
statement with another. By using ratios/percentage method, creditors or investors are able to
judge and analyse company’s performance and financial position throughout the years.

 Statements of Profit or Loss

The statement below is for the financial year ended 31 December 2017.
 Statements of Comprehensive Income

All incomes and expenses recognized during a specified period are stated in the
comprehensive income. The elements that are included in the statement are revenue, finance
costs, tax expenses, discontinued operations, profit share and loss.

The statement below is for the financial year ended 31 December 2017.

 Statements of Financial Position

The statement of financial position can be also identified as the balance sheet. The assets,
liabilities and equity of an organization as of the report date are listed in the statement. The
information on the statement of financial position is very essential for a number of financial
analyses. These analyses comprises of comparing debt to equity or comparing current assets
to current liabilities. The format of the statement of financial position follows the basic
accounting equation, which states that:

Assets = Liabilities + Equity

The statement below is for the financial year as at 31 December 2017.

 Statements of Changes in Equity

The statement of changes in equity presents an entity’s profit or loss for a reporting period,
items of income and expense recognised in other comprehensive income for the period, the
effects of changes in accounting policies and corrections of errors recognised in the period,
and the amounts of investments by, and dividends and other distributions to, equity investors
during the period.

The statement below is for the financial year ended 31 December 2017.
 Statements of Cash Flows

The summary of the amount of cash and cash equivalents entering and leaving a company is
known as the statement of cash flows. The cash flow statement is a very essential to in
measuring how well a company regulates its cash position. The company must aware to
generate cash to pay it’s debt obligations and fund it's operating expenses. The cash flow
statement complements the balance sheet and income statement.

The statement below is for the financial year ended 31 December 2017.
MAXIS BHD: SHARE EARNINGS DATA (IN MYR)

MAXIS BHD: KEY DATA (IN MYR)

MAXIS BHD: INCOME STATEMENT (IN MILLION MYR)

MAXIS BHD: BALANCE (IN MILLION MYR)

MAXIS BHD: OTHER DATA (IN MYR)

SWOT Analysis

Maxis Communications (Maxis) is an investment holding company. In Malaysia, Maxis is

one of the prominent telecommunications service providers. The services offered by the
company are services in the area of mobile communications, fixed-line, international
gateway, and broadband internet services. The company has been providing a full suite of
services on multiple platforms to fulfil the telecommunication needs of individual consumers,
small and medium-sized enterprises, and large corporations in Malaysia since it was
established. Maxis has also pioneered and led the Malaysian market in delivering innovative
mobile products and services. However, the introduction of number portability in Malaysia
could have a detrimental impact on corroding the company’s customer base.

Strengths

Strong regional player

The company is a strong player in Malaysia. The company is one of the leading
telecommunications service providers in Malaysia. The company offers services in the area
of mobile communications, fixed line, international gateway and broadband internet services.
The company has a branch in India, Indonesia and Malaysia. In April 2008, Maxis announced
that their active 3G user base had reached 1.3 million in March 2008, compared to
approximately 350,000 in March 2007. The more than three-fold (270%) year-on-year
growth underlines the growing demand for the company’s data services. The 1.3 million
active 3G base of the company is almost 46% of the larger base of 2.8 million subscribers
actively using Maxis' mobile data services over GPRS, EDGE and 3G.

The company also provides broadband VSAT services, which ranked as the No 1 retail
broadband VSAT for petrol stations in FY2006, with more than 800 sites nationwide. The
company has consistently ranked among the top 10 public companies in Malaysia. The
company has won several domestic and international awards. In 2007, Maxis was awarded
for excellence in telecommunications sector in mobile telecommunications as part of the
‘Technology Asean business review awards 2007’.This strong market position in Malaysia
has provided the company with a competitive advantage over others.

Affiliation with MEASAT Satellite System

Maxis is a wholly owned subsidiary of MEASAT Global. MEASAT Global operates in India
and the Philippines. It provides satellite communication services to Asia’s broadcasters,
direct-to-home pay television platforms, and telecommunications operators. MSS has
operating satellites across 3 orbital slots. The MSS fleet provides satellite capacity to over
145 countries across Asia Pacific, Middle East, Africa, Europe, and Australia. In 2008, MSS
expanded its fleet with the launch of MEASAT-3a satellite.

Maxis is a telecom service provider and therefore the company’s affiliation with MSS makes
it a vertically integrated company. Also, MSS provides a range of broadcast and
telecommunications services which include high definition and standard definition video
playout, video turnaround, collocation, uplinking and IP termination services. Therefore,
Maxis can leverage the MSS’s subscriber base to strengthen its market position in Malaysia
and internationally, specifically, in India and Indonesia.

Weaknesses

Over-dependence on Malaysia

Maxis Communications is geographically concentrated more in Malaysia. For the fiscal year
2006, Malaysia, the company's largest geographic market, accounted for 84.4% of the total
revenues. In addition, the IMF has projected the Malaysian country’s real GDP growth as the
percentage is expected to decline from 6.3% in 2007 to 5% in 2008.The inflation is expected
to move from 2.1 in 2007 to 2.4 in 2008.The country’s current account balance as a
percentage of GDP is expected to decline from 14% in 2007 to 11.7% in 2008. As a result,
the company’s total revenues are heavily exposed to the risks of a downturn in the Malaysian
market. Additionally, some of the company's competitors have larger and more diversified
international revenue streams, putting the company at a competitive disadvantage.

Opportunities

Alliance with Microsoft

The company has entered into a partnership with Microsoft in 2008. Under the partnership,
both will develop and deliver integrated solutions that address communications requirements
in the enterprise sector. These solutions include integrated internet-mobile services for
enterprises of all sizes. This partnership will enable both companies to increase their market
position in the telecom business solutions market.

In alignment with the partnership, the companies launched two solutions, Maxis Mail and
Maxis Push Email to expand into the business email market. Maxis Mail is a subscription-
based email service that delivers desktop email using Microsoft's exchange solution on office
PC for SME's. With this solution in the Malaysian enterprise market, Maxis Mail eliminates
the need for companies to purchase an enterprise server, integrate software and provision all
their employees' workstations and wireless devices for email. Through Maxis Mail, Maxis
expects to improve enterprise email capability and mobility for small and medium-sized
businesses, which make up about 520,000 accounts in Malaysia. In December 2007, less than
10% of SME's had access to full-feature server-based business email services.

Maxis Push Email allows business employees to send, receive email and schedule their
appointments based on Microsoft Exchange Solution using their Windows Mobile-based
device. Maxis Push Email is offered to Maxis' SME's as well as to corporate customers with
their own enterprise server. This partnership will enable Maxis to expand its suite of services
gaining incremental income.
Blooming broadband market in Malaysia

The broadband adoption in Malaysia has witnessed an acute growth in recent years. For
example, the total number of residential DSL connections and revenues in 2007 was 0.9
million and $314 million, respectively, which is expected to reach a value of 2 million and
$776 million, respectively, in 2011 according to the research reports. The penetration rate of
broadband is expected to reach rise from 4% to 9% in 2011. Maxis Communications is
inclined to benefit the most from this opportunity as it is one of the prominent players in this
segment.

Accelerating wireless market in Asia Pacific

The telecom industry has witnessed the growth of mobile phones. The total number of mobile
subscribers worldwide at the end of 2007 stood at 3.1 billion. This figure is expected to
increase to approximately 4.4 billion by the end of 2011.This growth is mainly driven by the
booming Asia Pacific mobile market. By 2011, the Asia Pacific region would account for
approximately 40% of the world's entire mobile subscriber base, with more than 1.3 billion
subscribers accounted by China and India alone. The company has a manufacturing facility in
Goa in India and thus is strategically positioned to serve customers in the booming Asia
Pacific mobile market. Growing Asia Pacific wireless market will boost demand for the
products of Maxis.

Threats

Intense competition

The competition in the Malaysian telecom market has intensified in recent years. This has
been primarily driven by the increasing mobile phone penetration rate. As a result, the focus
is on increasing market share as well as offering high-value services to increase the average
revenue per user (ARPU). The wireless telecommunications industry in Malaysia is
experiencing technological changes with the introduction of new technologies like 3G.This
has also led telecom operators to compete on the basis of latest technology.

This increased competition from existing and new operators has resulted in greater price
competition in the mobile market, with operators lowering monthly access fees and tariffs,
providing substantial handset subsidies, and offering more attractive product and service
packages. For instance in Malaysia, the company has close competition with Telecom
Malaysia and in other key competitors for the company includes Bharti Airtel, Celcom,
DiGi.com, Vodafone Group, and Hutchison Whampoa. This increase in competition has
resulted in a higher churn rate and declining cellular customer base to the company.
Mobile number portability in Malaysia

Mobile number portability (MPN) enables the customer to change the network provider
retaining their mobile numbers. In 2005, the Malaysian government announced its intent to
provide number portability and introduced it in June 2007. MPN may cause loss of branding
and increases the complexity of back office operations to the service providers. The
introduction of number portability is expected to increase churn rates and customer
acquisition costs. Hence, the introduction of number portability in Malaysia could have an
adverse impact on eroding the company’s customer base.

Regulatory framework

The company is exposed to the risk of government policies and regulation issues. As a
business entity operating in a highly-regulated market, Maxis continues to be exposed to a
multitude of business risks either originating from internal sources or the external
environment. Being in a highly-regulated industry, government decisions and actions on
communication and multimedia policy or regulatory issues may have a negative impact on
the business of Maxis. For instance, the withdrawal of the 2.5 GHz and 3.5 GHz spectrum as
announced by the Ministry of Energy, Water and Communications of Malaysia on 19
November 2007 poses a threat to Maxis.

In addition, Malaysian Communications and Multimedia Commission (MCMC) is the

regulator for the converging communications and multimedia industry and its role is to
implement and promote the Government's national policy objectives for the communications
and multimedia sector. The MCMC is also charged with overseeing the new regulatory
framework for the converging industries of telecommunications, broadcasting and online
activities. In 2001, the MCMC also took over regulation of the postal industry and was
appointed the certifying agency for implementing digital signature legislation. Changes in
government regulation and policy issues will increase the company’s compliance cost which
affects the company’s operating margins.