People's Action 2018 Electoral Plans

The momentum following Doug Jones’s victory has energized Alabama’s Democratic Party
establishment and the self-identified Democratic electorate leading to a historic number of Democratic
candidates who will be on the ballot in November 2018. Alabama congressional district 2 has been identified
by national and state groups as Democrats’ best opportunity to flip a seat in Republican control. Incumbent
Martha Roby (R) faced a difficult primary challenge which led to a runoff since she failed to secure more than
50% of the vote. Democratic candidate Tabitha Isner provides a credible challenge and compelling narrative
as a farmer’s daughter and minister with an ability to connect with voters on bread and butter issues. District 2
includes parts of the capital city of Montgomery, Dothan (the state’s southeastern-most population center),
and the predominantly rural Wiregrass region in between, including portions of the Black Belt.
Grassroots electoral work will be critical to a victory in District 2 given the anemic state of formal
Democratic Party infrastructure and lack of attention to the district by the Jones campaign.
Hometown Action is uniquely positioned to have an impact in this race by engaging unregistered but
Democratic-leaning residents and persuading self-identified Republicans to vote for Isner by framing her
candidacy as an opportunity for everyday people to have input in their own governance centered around
constituents’ daily struggles. Our River Region chapter already serves as an organizing hub within the district
with an active base of members in Montgomery and neighboring Elmore County--one of the most conservative
in the district--who can be mobilized to support electoral work throughout the district.
Program Background
Hometown Action launched in the heat of the Doug Jones-Roy Electoral Goals: There are
Moore special Senate election, successfully turning out 193,349 expected voters in
disaffected and first-time voters. Alabama congressional
district 2. We expect 70,508
Primarily organizing in small towns and rural communities, Democrats to vote, but we
Hometown Action is a building a multiracial working class expect we need 100,541 to
coalition around shared progressive values and a populist win. That is why Hometown
approach to politics. Through mass voter outreach campaigns Action is committed to
in strategic districts that seek to identify the issues and persuading and turning out
worldview central to residents, we are broadening the
progressive share of the electorate in what have traditionally 3,752 voters - a meaningful
been Republican strongholds. percent of the overall work
being done by progressive
organizations in the district.
To do this, we will: By doing this we hope to achieve:
1. Establish a co-governance relationship 1. Push our policy agenda,

with Tabitha Isner which includes her encourage meeting regularly
signing Hometown Action’s Statement with our members and capture a
of Values high-profile validator for our
progressive vision
2. Activate and build a base of low- 2. Grow progressive base in key

propensity voters, primarily in rural areas for 2018 victories
communities, and expand our
geographic reach to include the
Wiregrass
3. Create strong relationships with disenchanted 3. Mitigate GOP advantage and persuade
voters who lean GOP, but are persuadable conservatives to connect with the
compassionate values of our platform
4. Use electoral work to grow HA’s volunteer, 4. Maintain strong progressive presences
leader and chapter base to lay the groundwork for future
organizing opportunities
We need $105,000 to get this done. Without our critical work to protect our margin of victory, we will see
more regressive, corporatist Republicans neglect and damage the lives of AL’s most vulnerable. By engaging
these constituencies now, through the holistic relational organizing that is foundational to Hometown Action,
we can change not just the future for our state, but for the country. Your help is critical - please support our
efforts today.
Arizona is a state in transition; beginning in 2010, a new wave of political engagement,
organizing and base building advanced progressive politics to a level never before
seen in Arizona. Young Latinx and immigrant leaders fought back against the nation’s fiercest attacks on
immigrant families. They built the state’s strongest voter engagement infrastructure, an electorate that has
elected a historic number of Latinx elected officials and a cadre of leaders that are focused on building lasting
power that can ultimately build a vision for Arizona .
That infrastructure is now maturing, and our electoral environment shows it. While Arizona has a tradition of
voting conservative, so many women, Latinx and African American voters hate Trump and his policies. This
animus is driving enthusiasm for Kyrsten Sinema’s race for US Senate, who has a cleared field for her primary
in late August (while the GOP candidates are locked in a bitter and expensive primary battle that mirrors the
national GOP soul-searching). For months, LUCHA has been backing the candidacy of David Garcia for
Governor, the highest-profile statewide Latinx candidate in our state’s history. Garcia’s run has further
increased Latino interest and enthusiasm for this fall’s election.
Program Background
Incorporated in December 2009, Living United for Change in Electoral Goals: There are
Arizona (LUCHA) organizes Arizona’s low- and moderate- 2,222,498 expected voters
income and minority families to take action on the issues most in Arizona. We expect
important to them and advance the cause of social and
economic justice for all. Through leadership development, 1,037,907 Democrats to
grassroots issue-based campaigns, advocacy and civic vote, but we expect we need
engagement, we seek to create an Arizona in which every 1,155,699 to win. That is
person has an equal voice in determining the policies and why Living United for Change
shaping the decision-making to establish co-governing agendas in Arizona is committed to
that reflect the needs of our community and center
communities of color. LUCHA is a member-driven organization persuading and turning out
with over 2200 dues-paying members. For the first time in over 35,000 voters - a meaningful
10 years, Arizona is in a position to shift its political tide. The percent of the overall work
opportunity has been opened by the organizing, base building being done by progressive
and policy wins that will lead to a new change in Arizona. organizations across the
state.
Through almost a decade of deep organizing and electoral
turnout, we have helped paint Arizona purple. Now we will help
elect Democrats as our next US Senator and Governor.
1. Recruit and train hundreds of 1. Elect Krysten Sinema to US

volunteers to activate low-propensity Senate, send a Democrat to the
voters in underrepresented House in CD2, and help David
communities through strong relational Garcia to the governor’s mansion
organizing
2. Target our field efforts in districts that 2. Help candidates in Statehouse

matter districts 21, 24, and 30, as well as
January Contreras for Attorney
General win decisive victories
3. Leverage expansive digital resources 3. Exponentially increase the

through unique and culturally relevant messaging bandwidth to actually
messaging reach and move Latinx voters and
people of color.
4. Utilize commitment cards, organizer 4. Meet low-propensity voters

follow up, community events and peer- where they are and communicate
to-peer texting to reach our targets in real and meaningful ways the
importance of the election
more regressive, corporatist Republicans neglect and damage the lives of AZ’s most vulnerable. By engaging
these constituencies now, through the holistic relational organizing that is foundational to Living United for
Change in Arizona’s values, we can change not just the future for our state, but for the country. Your help is
critical - please support our efforts today.
Colorado People’s Action is fighting to build long-lasting political power for our
communities who are the most directly impacted by economic inequality, corporate
polluters, failed immigration policies and structural racism. In 2018 we will be working to develop new
leaders in our community to both help us lead our work to build governing power and to run for office, and we
are planning robust field programs to elect the most progressive champions in the following races: Governor,
Congressional District 6, Colorado House District 50, and Colorado Senate District 20.
The stakes are high for all of our elections and the outcome of those elections will determine if we will be able
to pass proactive pro-immigrant, pro-worker, pro-climate policies or if we will have to fight back against the
Trump agenda in our own state. In the Governor’s race, Walker Stapleton, candidate for Governor is running
on an anti-sanctuary, pro-Trump agenda against Congressman Jared Polis. During the last election State
Senate District 20 was won by 432 votes - the current person in this seat is an independent and in order for us
to win the Senate this year we need to win this race and elect Representative Jessie Danielson. Senate District
20 is also becoming more diverse and we will work to turnout voters of color to make the difference in the
outcome of this race.
House District 50 is a conservative area in our state in which our minimum wage ballot measure lost by 2%
and Trump won by 4% of the vote. HD 50 is also 46% Latino, and for the first time we have a Latina running
for that seat. We know that through organizing we can shift politics in that area of our state.
Congressional District 6 race: a key and swing race in our state that could help us win another seat in
Congress. CD6 is a really diverse district with 19.4% Latino/a, 8.9% black and 5.3% Asian. Congressman Mike
Coffman has voted with Trump and against our community, so we will be working to elect Jason Crow.
Program Background
Colorado People’s Action (CPA) is a member-driven, racial Electoral Goals: There are
justice organization dedicated to building governing power in 2,436,972 expected voters
Colorado. CPA builds power by mobilizing voters, electing our in Colorado. We expect
own people to office, holding elected officials and corporations 901,680 Democrats to vote,
accountable, and working to put people before profit. CPA was but we expect we need
founded in the fall of 2015 to put control of Colorado politics 1,267,226 to win. That is
back in the hands of the people by electing true progressive why Colorado People’s Action
champions into office. We work to support elected officials, is committed to persuading
hold them accountable and to establish a co-governing model and turning out 62,000
between elected officials and community. In 2016 we ran a
voters - a meaningful percent
robust field program to elect Morgan Carroll into Congressional of the overall work being
District 6, to defeat Trump and to activate voters both to vote done by progressive
and to get involved. In 2017 we ran 4 bold progressives for the organizations across the
Aurora City Council. By knocking on 20,222 doors and we state.
elected 3 out of our 4 members into office.
1. Knock 78,490 doors; 32,290 in 1. Make enough positive voter IDs

Congressional District 6, 26,400 in to seal victory in these targeted
Senate District 20, 19,800 in House races
District 20
2. Send 21,189 text messages to persuade 2. Use new peer-to-peer technology

and turnout voters to engage in nimble and effective
conversations with key voters
3. Grow CPA’s governing power 3. Keep our progressive agenda in

through direct action and bird the forefront of the media
dogging coverage of CO elections
4. Work with communities of color and 4. Grow the voter base and create
millennials through strong relational strong voters for progressive
community organizing candidates
We need $317,000 to get this done. Without our critical work to protect our margin of
victory, we will see more regressive, corporatist Republicans neglect and damage the lives of
CO’s most vulnerable. By engaging these constituencies now, through the holistic relational organizing that is
foundational to Colorado People’s Action, we can change not just the future for our state, but for the country.
Your help is critical - please support our efforts today.
Idaho is part of a 26 state Republican government trifectas; the Idaho Senate consists of 6
Democratic Senators and 29 Republican Senators; the House consists of 11 Democratic
Representatives and 59 Republican representatives; a Republican Governor that has held the office for the
past nine years, now vacating the seat; and two Senate Congressional seats held by Republicans. With
Republicans currently controlling a supermajority in the Idaho Legislature, these leadership races are
significant, because just who is in charge helps decide which issues become priorities and which legislative
proposals can get consideration. With six incumbents losing their seats in the May primary that means nearly
20 lawmakers out of Idaho's 105-member Statehouse will not be returning to the Capitol in 2019.
Idaho has critical races, including the Governor’s office, with no incumbent and a contest between
former lieutenant Governor, Brad Little and challenger Paulette Jordan, who if elected would become the first
female governor of Idaho and the first Native American governor in the U.S. Candidate Jordan has also
endorsed the RiseUp Idaho platform and agreed to quarterly meetings with our contingent to discuss policy
and policy implementation. The 2018 Primary was an upset for several key contests; Four-term Congressional
and co-founder of the House Freedom Caucus, Rep. Raul Labrador lost his bid for Governor; Native American,
Paulette Jordan handily defeated known business leader, AJ Balukoff.
A slate of other UAI-supported candidates represent an opportunity to elect officials that share the values and
have vowed to advance the issues most critical to Idahoans, including: Kristin Collum, candidate for
Lieutenant Governor, vacated by Brad Little in his bid for governor; Christina McNeil, candidate for
Congressional House seat in CD1, vacated by Rep. Raul Labrador in an unsuccessful bid for Governor; Aaron
Swisher, candidate for Congressional House seat in CD2, held by incumbent Rep. Mike Simpson; and a slate of
candidates in the House and Senate.
Program Background
United Action for Idaho (UAI) was formed in 1995 by Electoral Goals: There are
underrepresented Idahoans who advocate as a unified group 464,827 expected voters in
to address economic, social, and environmental injustice; Idaho. We expect 93,710
advance policies; build collective power; and produce real
change. UVI is the only progressive coalition, made up. of 25 Democrats to vote, but we
statewide organizations and over 30,000 individuals committed expect we need 241,710 to
to uniting people across all divides in a movement of systemic win. That is why United
change. When education, civic and direct action, and Action for Idaho is committed
leadership development come together, we can shift the to persuading and turning out
balance of power and win real improves in people’s lives. We
12,000 voters - a meaningful
believe in grassroots leadership and strategic community percent of the overall work
organizing as the vehicle for social change led by people being done by progressive
directly affected by inequality. This year our work will be organizations across the
critical for rewriting the political story for Idaho.
state.
1. Activate and turnout a base of 12,000 1. Close substantial gaps in critical

new and infrequent voters and engage races where momentum and
more than 150 volunteers collective power can shine a
spotlight on GOP neglect of
Idaho
2. Build a co-governance relationship with 2. Amplify the values of the RiseUp

Paulette Jordan and 10 legislative Platform and provide candidates
candidates who have signed onto the critical volunteer resources
RiseUp platform
3. Build three new regional chapters in 3. Exponentially expand our

rural Idaho electoral and community-
organizing reach in Idaho
4. Grow our statewide contact list by 4. Create a larger network of

1,500 supporters and validators for
UAI’s 2018 work and beyond
ID’s most vulnerable. By engaging these constituencies now, through the holistic relational organizing that is
foundational to United Action for Idaho, we can change not just the future for our state, but for the country.
The 6th Congressional District, at one time one of the safest Republican seats in the
country and home to famous conservatives like Henry Hyde, is now up for grabs.
Due to Trump’s deep unpopularity, redistricting, rapid demographic change and increasing organizing, the seat
is now listed as a Toss-Up in Cook Political Report and is part of DCCC’s Red to Blue Program. DuPage County,
once an ideological and organizing capitol of the GOP, is now reliable purple, with Democrats elected to the
County Board.
Inside of the district, Jane Addams Seniors in Action is one of the few forces for organizing that
will turn out one of the most reliable voting constituencies: seniors. We are organizing in
communities such as Wheaton, Lisle and Downers Grove. The margin for the 6th Congressional District will be
narrow - the GOP will direct a lot of funding to protect GOP Congressman Peter Roskam. With additional
resources, senior voters will be part of the coalition that will put Democratic challenger Sean Casten over the
top.
Lastly, we will use the energy around the top of the ticket to drive more turnout against Roskam. Bruce
Rauner, our GOP Governor and de facto head of the Republican Party, is deeply unpopular and is being
challenged by a well-funded and labor-backed Democratic candidate. We will turn anti-Rauner voters to be
anti-Roskam voters.
Program Background
Jane Addams Seniors in Action (JASIA) was formed 2 years Electoral Goals: There are
ago as a partner of the c3 organization Jane Addams Senior 303,972 expected voters in
Caucus. The organization is nationally unique: a base of low- CD6 in Illinois. We expect
income seniors and seniors of color who engage in civic
engagement, real organizing, direct action and leadership 112,470 Democrats to vote
development for a true progressive vision. We were part of the collectively across the
force that helped defeat the ACA repeal; organized over 100 districts, but we expect we
people to mobilize and march against House Speaker Paul need 158,065 to win. That is
Ryan in Racine Wisconsin in the middle of a blizzard; and have why JASIA is committed to
taken direct action against Members of Congress on Social
Security and Medicare. persuading and turning out
JASIA members are clear that 8th Congressional District percent of the overall work
Representative Peter Roskam is one of the most reliable votes being done by progressive
for Trump’s agenda: cruel tax cuts; the gutting of the ACA; and organizations across the
the escalation of austerity politics that aim for things like Social
state.
Security privatization and the destruction of Medicare.
1. Engage, persuade and turn out 3600 1. Defeat Peter Roskam and flip
voters in the 6th Congressional District CD6!
through field work, digital outreach
and targeted mail
2. Use Illinois’ Gubernatorial election and 2. Activate low-propensity senior

its charged electoral environment to voters in under-represented
accelerate JASIA’s work communities through relational
organizing
3. Double JASIA’s active volunteer base 3. Find and engage supporters to build
strength for our movement, amplifying
JASIA’s reach throughout the community
more regressive, corporatist Republicans neglect and damage the lives of IL’s most vulnerable. By engaging
these constituencies now, through the holistic relational organizing that is foundational to Jane Addams
Seniors in Action, we can change not just the future for our state, but for the country. Your
help is critical - please support our efforts today.
It’s hard to imagine an election year in Maine with greater consequence in recent memory than this
November’s. After eight years of Governor LePage, who in many ways was the precursor to Donald
Trump and is now termed-out, the governor’s race in Maine’s is neck and neck. AG Janet Mills is
running against a LePage-light, businessman Shawn Moody. Congressman Bruce Poliquin, who has voted with
Paul Ryan 100% of the time, is up for re-election in Maine’s 2nd Congressional District and being challenged
by MPA champion and state representative Jared Golden.
While Democrats currently control only one chamber in the Maine state legislature, the House - and narrowly
at that - significant shifts in power are imminently possible. A number of Republicans who were elected in the
2010 “Red Wave” midterm election are now termed out, and the Democrats have a clear numbers advantage
in regaining control of the Senate and increasing their margin of control in the House. In a best-case scenario,
we could come out of November’s election With Democrats capturing the Blaine House and majorities in both
chambers.
This outcome is nowhere near guaranteed, though, despite signs that point to the potential for a Blue Wave
election. The combination of a broader realignment of our electorate that mirrors national trends, a large
number of unenrolled voters and popularity of independent candidates, and the increasing use of blatant
strategic racism by the right has considerably impacted Democrats’ ability to win in Maine.
Program Background
Maine People’s Alliance (MPA) is Maine’s largest citizen action Electoral Goals: There are
group, with 32,000 members statewide and more than one in 649,931 expected voters in
seven households receiving our newsletter. For the past three Maine. We expect 198,344
and a half decades, MPA and Maine People’s Resource Center, Democrats to vote, but we
our 501-(c)(3) sister organization, have provided community expect we need 315,217 to
organizing, leadership development, civic engagement win statewide. That is why
programs and research to thousands of volunteer leaders,
equipping them with the training and tools to lead local, Maine People’s Alliance is
statewide and national campaigns for social change. We have committed to persuading and
led successful statewide grassroots campaigns for increasing turning out 69,980 voters - a
the minimum wage, tax fairness, education funding, Medicaid meaningful percent of the
expansion, clean elections, immigrant rights, voter registration overall work being done by
and voting rights, affordable housing, and LGBTQ rights,
among others. progressive organizations
across the state.
1. Knock on 184,000 doors with a goal of 1. Put a Democrat in the Blaine

identifying almost 70,000 supporters, House, unseat Rep. Bruce
activating thousands of volunteers Poliquin and take back the Maine
State Senate
2. Pass the Homecare for All ballot 2. Provide universal access to in-
initiative, a groundbreaking policy that home care for seniors and people
will transform the way Mainers are able with disabilities, funded by
to age with dignity and independence partially closing one of the largest
loopholes in our tax system, the
Social Security cap
3. Capture thousands of voter pledge 3. Support turnout with a tool to
cards across targeted districts help recruit volunteers and
potential directly affected
storytellers
4. Work with Maine Student Action, Maine 4. Create a larger network of

Small Business Coalition, Moral supporters and validators to
Movement Maine, care and veteran empower marginalized
voters, and people of color to expand communities and grow MPA’s
the electorate organizing reach
more regressive, corporatist Republicans neglect and damage the lives of ME’s most vulnerable. By engaging
these constituencies now, through the holistic relational organizing that is foundational to Maine People’s
Action, we can change not just the future for our state, but for the country. Your help is critical - please
support our efforts today.
The stakes are high in Maryland. This election cycle will have tremendous consequences including a 10 year
impact as a result of the fight for redistricting, determining the policy landscape for criminal justice reform,
and the overall policy forecasts of a state with unrealized progressive potential. Maryland has experienced
several progressive victories in the June Democratic primaries, with the victory of Ben Jealous, victories by
progressive upstart candidates for the State Senate, and several progressive victories in the House of Delegate
races as well. The Right and the Establishment Democratic Party want to write our Progressive story as just a
phase and not as a long-term strategic shift in Power. We need to stop that counter-narrative from being
written by helping to elect Ben Jealous as Governor for the state of Maryland this November 2018.
The theme of this election is that voters want a big bold vision verse business as usual politics.
This is similar to successful national movement campaigns. Voters want a bold vision in
education with tuition free college and fully funding our schools. The voters want Medicare For All and a
reduction of prescription drug cost as the population is living longer. Maryland voters want an inclusive
economy with job creation/ increase in job growth rate, small business via injecting capital, and early stage
startups support with regulatory reform. The way Candidate Jealous plans to pay for this bold vision is
through criminal justice reform and ending massive corporate welfare.
This is an election to stand strong against proxy trump agada with standing up against Family separation and
gender justice. The messaging is that Governor Hogan has not down enough to protect the state from Trump's
administration---as the Governor is friends with Betsy Devos.
Program Background
Progressive Maryland 501(c)4 is in the forefront in leading Electoral Goals: There are
Maryland in fighting for the rights of working families by 3,931,730 registered voters
backing policy around Bail Reform, Fair Elections, and in Maryland. We expect
Healthcare For All. We understand that to have legislative
victories at our state capital in Annapolis, Maryland, we need to 960,063 Democrats to vote,
elect Progressive candidates. Therefore, we have encouraged but we expect we need
and help our member leaders run as Movement candidates via 1,001,805 to win. That is
the Movement Politics Training Program. why Progressive Maryland is
committed to persuading and
turning out 13,477 voters - a
Progressive Maryland is fighting for a democracy where people
- not corporations - set the agenda, and where we all have a meaningful percent of the
voice. In towns and neighborhoods across the country, we hold overall work being done by
conversations with voters about the issues of the day and the progressive organizations
world we’re fighting to build. Leading into the primary across the state.
Progressive Maryland staff & volunteers reached out to
100,000 voters and held roughly 15,000 conversations about
the issues they care about. As we’ve experienced highs and
lows on the national campaign cycle. One of those highs took
place in Maryland with the 2018 MIdterm Primary victory of
Ben Jealous.
1. Engage over 63,025 voters through door to 1. Prevent Republicans from gaining
door canvassing, phone banking, texting, increased governing power in
and peer to peer engagement. Maryland and grow the progressive
caucus in the House and Senate.
2. Host 24 organizing and recruitment events 2. Make sure that our platform is front
including house meetings, house parties, and and center in the gubernatorial
textathons. election.
3. 300 members doing RVP (Relational voter 3. Exponentially expand our electoral and
program) with the goal of recruiting 40 new community-organizing reach in
members Maryland.
4. Have at least 5 earned media stories with our 4. Inject our Progressive Maryland
framing on issues or about our electoral Platform into the elections, focusing
work. especially on criminal justice reform.
We need $360,000 to get this done. Progressive Maryland (PMD) is becoming the most effective
grassroots organizing group in Maryland and the vanguard of the progressive movement in the state. We work
to change the dynamics of power by building a grassroots electoral force that emphasizes the empowerment
of traditionally marginalized groups – low and moderate income residents, people of color, women, LGBTQ+,
and all oppressed and exploited people. We seek to build a force capable of changing the social, economic,
and political landscape of Maryland by, transforming oppressive systems such as a criminal justice system built
on principles of white supremacy, an economy designed to benefit the top 1% at the expense of working
families, and corporate practices that threaten the health and wellbeing of communities for short-term gains.
This year, and moving forward. PMD will serve as a unifying force for the progressive movement that helps to
empower individuals and organizations within the progressive movement while coordinating
progressives towards commonly shared goals.
Without our critical work to protect our margin of victory, we will see more regressive, corporatist Republicans
neglect and damage the lives of MD’s most vulnerable. By engaging these constituencies now, through the
holistic relational organizing that is foundational to Progressive Maryland, we can change not just the future
for our state, but for the country.
After a decade of disastrous political defeats in Michigan, it’s evident that progressives need to
develop a multi-cycle strategy going forward. In 2016, Donald Trump became the first Republican
presidential candidate to win Michigan since 1988. 2016 showed a shrinking universe of Democratic persuasion
targets including union households, women and non-college men. 200,000 Michiganders voted for a third-
party candidate, while 68,000 voters voted in the Democratic Primary but not the general election. At the
same time, many traditional left-leaning voters among communities of color, younger voters and democratic-
leaning women remain difficult to turn out.
This state of play is worse on the state level. The road to winning the state house is difficult and the state
senate is currently completely out of reach, with the GOP in a super majority. Until 2016, Michigan was a state
where Democrats did well during presidential election years, but lost ground in midterms. As a result, the GOP
has consistently used these losses to consolidate power and further shape the electoral landscape through
gerrymandering and Right to work. The 2018 elections will present Democrats with key opportunities. All of
Michigan’s state senate and state house seats are up, and many of the GOP incumbents are term-limited.
Governor Snyder is also term-limited and unpopular. In addition, voters will be presented with multiple ballot
proposals including redistricting reform. If successful, redistricting reform could create new paths to winning
the state house and eventually the state senate.
Program Background
Michigan People’s Campaign is a statewide community Electoral Goals: There are
organization building a movement to put people and planet 2,673,254 expected voters
before profits. We are one of the largest statewide community in Michigan. We expect
organizations in Michigan and have a proven track record of 891,085 Democrats to vote,
powerful voter engagement. We played a decisive role in but we expect we need
helping unseat an incumbent in House District 23 which voted
1,390,092 to win. That is
for President Trump and raised turnout by 16% among low
why Michigan’s People’s
propensity voters by using universal family care as an animating
issue. Campaign is committed to
persuading and turning out
In 2018, we will use the Gubernatorial election to engage and 52,500 voters - a meaningful
turnout 52,500 low-propensity voters from under-represented percent of the overall work
communities and help advance a progressive agenda around being done by progressive
health care; universal family care; immigrant rights; and organizations across the
criminal justice reform.We will engage more than 1,000 new state.
volunteers in our electoral program and fill 1,200 volunteer
shifts and we will play a decisive role in the Governor’s race;
6th and 11th US House races; and five state house
districts and helping to pass the Earned Paid Sick Time
ballot measure.
1. Recruit and train thousands of 1. Bring 1000 new volunteers to the

volunteers MPC family
2. Target our field efforts in districts that 2. Send MPC member-candidates to

matter the State House
3. Serve on the Earned Paid Sick Time 3. See the ballot measure succeed in
Steering Committee with allied groups, November, bringing much-needed
guiding organizing work and support to all Michiganders
community efforts
4. Use our deep community connections 4. Make Michigan blue and fight the
and exceptional field team to support GOP hold on Congress
the Governor’s Race and key House
races
We need to raise $175,000 more to get this done. Without our critical work to protect our margin of
victory, we will see more GOP control over Michigan and see more regressive, corporatist Republicans neglect
and damage the lives of MI’s most vulnerable. By engaging these constituencies now, through the holistic
relational organizing that is foundational to MPC’s values, we can change not just the future for our state, but
for the country. Your help is critical - please support our efforts today.
The 2018 elections will have a massive impact on the future of the state. Minnesotans will go to the ballot box to elect a
new governor, two U.S. Senators, eight members of Congress, and all members of the Minnesota House of
Representatives. Being the only state in the Midwest with a Democratic Governor, Minnesota progressives have a real
chance to use the 2018 open gubernatorial election to secure a place of significant governing power. It is imperative to
maintain control of the Governor’s office, as the role will be pivotal in blocking conservative actions in and around
redistricting and restrictive social and economic policy. At this time, it is our contest to lose and the consequences are
possible complete conservative control of the state level legislative arena.
This year is also a good opportunity to ensure Minnesota strengthens our federal delegations by ensuring
Senator Tina Smith returns to D.C., protecting the First and Eighth Congressional Districts, and flipping
the Second and Third Congressional Districts.
Finally, on the state legislative level, the entire state House is up for election in 2018. Democrats would need to win a net
of 11 pickups to change control of the chamber. Currently, progressives are planning for it to be a two-cycle process to
regain control and will work to decrease the conservative majority in 2018. However, in 2006, Democrats, propelled by a
national wave and a more favorable legislative map, picked-up 19 seats to regain control of the chamber. While facing a
more difficult legislative map than in 2006 and again expecting more modest gains, progressives want to be simultaneously
prepared to take advantage of similar conditions should they be presented in 2016.
Program Background
TakeAction Minnesota is an alliance of institutions and individuals Electoral Goals: There are Commented [1]: +l.wales@peoplesaction.org just
who come together to build the power of diverse individuals, 649,931 expected voters in flagging that Maine and Minnesota have the same #s
_Assigned to Laurel Wales_
communities and organizations in active grassroots democracy that
Minnesota. We expect
builds racial, social and economic justice. TAMN work toward a state Commented [2]: ahhh really good flag- wonder if that
that recognizes the inherent worth of every person, and whose 198,344 Democrats to vote, happened cuz the ME plan ended in the MN folder!
government and economy operate by us and for us. Recent but we expect we need
accomplishments include mandatory paid sick day ordinances in 315,217 to win. That is why
Minneapolis and Saint Paul, the defeat of a photo ID constitutional TakeAction Minnesota is
amendment that could have disenfranchised half a million committed to persuading and
Minnesotans, massive public health care expansions, “ban the box”
turning out 69,980 voters - a Commented [3]: Elianne/Dan- I think these #'s got
legislation to prevent employment discrimination against people with mixed with Maine, and I don't believe we have gotten
criminal records, winning back $100 million in public dollars from meaningful percent of the
new/final goals from you all- can you let me know what
HMOs, closing more than $400 million in corporate tax loopholes, overall work being done by this number is for you?
raising the state’s minimum wage, and the successful campaigns of progressive organizations
many grassroots leaders running for elected office. across the state.
In 2016, TAMN elections operation filled more than 2,500 volunteer

voter contact shifts with nearly 500 unique volunteers. And, in 2017
two thirds of endorsed slate of progressive municipal candidates won
their elections.
1. Run targeted program through two universes 1. Contribute meaningful field

of progressives - people of color and Indigenous metrics to targeted statewide
folks, women of all races, and young people, as and federal races, amplifying the
well as TAMN ID-ed members and voters - to voices of progressive
ensure they turn out in this important election communities with candidates and
voters
2. Use our Political Healers framework, which 2. Follow women of color who lead
provides a race, gender and class analysis that effective relational organizing
contextualizes the talents, strengths and efforts with authenticity within
inherent contributions of women of color in this diverse communities
movement in an asset-based, healing, and
power-building frame
3. Use TAMN’s impressive digitalcapacity to reach 3. Train and equip member-leaders with
voters and influence media across the state the digital tools and know-how so they
can most effectively recruit other
volunteers and influence their social
networks
4. Use TakeAction Squads of 5 – 12 activists 4. Increase the effectiveness of local units

operating in targeted areas throughout greater of resistance which have committed
Minnesota and the suburbs to do concentrated activists, but often lack practical
organizing work strategic direction and support
We need $$$$$ to get this done. Without our critical work to protect our margin of victory, Commented [4]: +elianne@takeactionminnesota.org
we will see more regressive, corporatist Republicans neglect and damage the lives of MN’s +dan@takeactionminnesota.org
most vulnerable. By engaging these constituencies now, through the holistic relational organizing that is Elianne and Dan- we pulled together this 2 pager from
foundational to Take Action Minnesota, we can change not just the future for our state, but for the country. the docs you sent us . These will be used for
fundraising purposes and for us to get a clear picture of
Your help is critical - please support our efforts today. the work you all will be doing this cycle
Can you do a once over of this to make sure we have

New Jersey is home to multiple top-tier opportunities to flip GOP House seats. Two of the highest-priority captured everything and then add in your budget #
seats are the open seat in the 2nd Congressional District and Tom MacArthur’s targeted seat in the 3rd here?
Congressional District. CD 2 made a significant shift from Obama in 2012 to Trump in 2016. Salem and _Assigned to elianne_
Gloucester counties were significant “Pivot Counties” in the 2016 election. There is a tremendous political
opportunity here in 2018 as popular moderate Republican Rep. LoBiondo is not running again and the race is
now between current State Senator Van Drew, a Democrat with the support of his party, and Seth Grossman
who won despite not being the party’s choice. His candidacy has been troubling so far, and he recently lost
the backing of the Republican Campaign Congressional Committee. These areas are poorer and more rural.
They are largely white, but have some smaller cities like Atlantic City, Millville and Vineland where there is
more of a concentration of African American and Latino New Jerseyans. In CD 2, 30% of the constituents are
on Medicaid: one of the reasons Rep. LoBiondo has voted against ACA repeal and the Tax reform legislation.
In CD 3, current Rep. MacArthur was elected to the House of Reps 2015. While at first he appeared to be
moderate, he ended up leading the effort to repeal the Affordable Care Act as the author of the MacArthur
amendment that revived the House’s repeal effort. He was also the single member of the New Jersey
Congressional delegation to vote the disastrous tax bill. Andy Kim, the Democratic candidate in CD 3 has
fundraised successfully (he’s one of the 56 Democratic candidates who out-raised the GOP incumbent) and
garnered high-profile endorsements. And while Ocean County is a reliably Republican district in New Jersey,
we have a large base of unaffiliated voters and a vast number of registered voters who don’t vote frequently
or reliably. NJOP will reach the voters that other operations will not. Both Congressional Districts are part of
DCCC’s “Red to Blue” program.
Program Background
Electoral Goals: There are

New Jersey Organizing Project (NJOP) is a grassroots 374,353 expected voters in
community-based organization with real base in both CD2 and CD3 in New Jersey.
Congressional Districts. NJOP is specially poised to reach the We expect 148,155
voters that traditional Democratic and other electoral
operations will not. Because NJOP’s membership reaches Democrats to vote collectively
beyond core progressive voters, they can reach both base and across the districts, but we
swing voters (especially important in the 2nd Congressional expect we need 176,950 to
District). win. That is why NJOP is
Because the organization has a proven track record of making
a real difference in the lives of local families through winning turning out 15,800 voters - a
rental assistance laws and foreclosure prevention legislation - meaningful percent of the
NJOP is a trusted messenger and has a unique opportunity to overall work being done by
offer CD 2 and CD 3 some “straight talk” about the impact that progressive organizations
this race and candidates will have on their lives. Residents across the state.
know that NJOP members confronted Governor Christie in
several high profile actions and the organization is well
regarded in the exact demographics they will target for the
Congressional races.
1. Engage, persuade and turn out 6600 1. Flip the CD2 and CD3
voters in the 2nd Congressional District
and 9200 voters in the 3rd
Congressional District
2. Use the New Jersey US Senate election 2. Activate 400 volunteers to

to activate low-propensity voters in connect with voters who need
underrepresented communities through strong progressive messaging to
relational organizing motivate them to get ot the polls
3. Grow NJOP’s membership and digital 3. Amplify our platform and convert
presence significantly through supporters to build strength for our
engaging organizing work movement
We need $$$$$ to get this done. Without our critical work to protect our margin of victory, we will see Commented [5]: +amanda@newjerseyop.org
more regressive, corporatist Republicans neglect and damage the lives of NJ’s most vulnerable. By engaging
Can you do a once over of this to make sure we have
these constituencies now, through the holistic relational organizing that is foundational to New Jersey captured everything and then add in your budget #
Organizing Project, we can change not just the future for our state, but for the country. Your help is critical - here?
_Assigned to Amanda Devecka-Rinear_
please support our efforts today.
New Jersey is home to multiple top-tier opportunities to flip GOP control of the House is Rep. Tom MacArthur’s
targeted seat in the 3rd Congressional District. New Jersey Citizen Action, with an incredibly well-
known brand, deep relationships with community leaders in the 3rd Congressional District and
cycle after cycle experience of running electoral programs, will help deliver this key victory by
turning out Democratic voters in the district.
In CD 3, current Rep. MacArthur was elected to the House of Reps 2015. While at first he appeared to be
moderate, he ended up leading the effort to repeal the Affordable Care Act as the author of the MacArthur
amendment that revived the House’s repeal effort while endangering preexisting conditions protections for
millions of Americans. He was also the single member of the New Jersey Congressional delegation to vote the
disastrous tax bill Andy Kim, the Democratic candidate in CD 3 has fundraised successfully (he’s one of the 56
Democratic candidates who out-raised the GOP incumbent) and garnered high-profile endorsements, including
President Obama.
NJCA will concentrate our organizing in reliable Democratic areas of the district - specifically Burlington - but
we will reach voters who are reliable Democratic votes but must be motivated to actually get to the polls. The
District is part of DCCC’s “Red to Blue” program.
Program Background
New Jersey Citizens Action (NJCA) is a statewide grassroots Electoral Goals: There are
organization that fights for social, racial and economic justice. 204,379 expected voters in
We combine on the ground organizing, legislative advocacy, CD3 in New Jersey. We
and electoral campaigns to win progressive policy and political
victories that make a difference in people’s lives. expect 88,564 Democrats to
vote collectively across the
In addition to our issue advocacy campaigns, NJCA provides districts, but we expect we
free direct services to low- and moderate-income individuals need 106,277 to win. That is
across New Jersey to empower people to take control of their why NJCA is committed to
economic futures.
persuading and turning out
percent of the overall work
organizations across the
state.
1. Engage, persuade and turn out 9000 1. Flip CD3!

voters in the 3rd Congressional District
through field work, digital outreach
and targeted mail
2. Focus electoral work on low propensity 2. Activate low propensity voters to
democratic or independent women, a support NJCA platform and
target that is critical to victory expand the electorate in a
meaningful way
3. Grow NJCA’s membership and digital 3. Find and engage supporters to build
presence significantly through strength for our movement
engaging organizing work
We need $$$$$ to get this done. Without our critical work to protect our margin of victory, we will see Commented [6]: +phyllis@njcitizenaction.org
more regressive, corporatist Republicans neglect and damage the lives of NJ’s most vulnerable. By engaging +dena@njcitizenaction.org
these constituencies now, through the holistic relational organizing that is foundational to New Jersey Citizens Can you do a once over of this to make sure we have
Action, we can change not just the future for our state, but for the country. Your help is critical - please captured everything and then add in your budget #
here?
support our efforts today. _Assigned to phyllis_
The 2018 election season has the potential to be a major inflection point in the balance of governing power in
North Carolina, and the nation broadly. Based on the outcomes of special elections in Virginia, Alabama, and
Pennsylvania, a wave election could be in the offing. Many observers speculate that it will be possible to break
the ruling supermajority in North Carolina’s State House, which would require a four-seat swing. Flipping the
majority in this house would require a fifteen-seat swing, and most progressive organizations are looking to
2020 to accomplish this transition.
As is typical in North Carolina elections, most energy and resources are being directed toward races in the
progressive centers of Raleigh, Durham, Greensboro, and Charlotte. Winning in these districts could break the
supermajority, but even a sweep of the cities would not produce a change in majority
governing power. With an eye toward that change, it is essential to build and invest in small
town and rural counties that may be more competitive than expected in this cycle, and are essential for
flipping the majority.
Down Home North Carolina (Down Home NC) is deeply embedded in two competitive small town
and rural counties, and well positioned to lead visionary electoral work that can change the
balance of power locally and at the state level. In contrast to urban-focused electoral work,
Down Home’s work signals a shift in focus. Our civic engagement strategy seeks to build a base of
multiracial, rural low-income voters, and run a relational voter program, persuasion and GOTV program around
electoral issues of economic, racial, and gender justice.
Program Background
Down Home NC was founded on the belief that small towns Electoral Goals: There are
and rural areas cannot be ignored if we want to see XXXXXX expected voters in
progressive change at the state and national level. Through North Carolina. We expect
deep organizing, leadership development, multiracial
movement building, and civic engagement, we work to build XXXXXX Democrats to vote,
permanent infrastructure that amplifies the voices and power but we expect we need
of rural working people and their issues. XXXXXX to win. That is why
Down Home NC is committed
to persuading and turning out
Our key strategy is broad based civic engagement to empower XXXXX voters - a meaningful
multiracial, rural low-income communities to make their voices
heard in the political process. For 2018, our focus is running a percent of the overall work
voter engagement program across three counties: Jackson, being done by progressive
Haywood and Alamance, around issues of the economy, organizations across the
healthcare, and ending the overdose crisis. state.
1. Engage and turn out a total universe of 1. Demonstrate real organization

23,650 low-income North Carolinians power through targeted action
across three counties and activate 300 in meaningful constituencies
volunteers
2. Build deep accountability relationships 2. Expand Down Home NC’s base of

with elected representatives at the support and expose candidates
state and local level via member-led and electeds to our progressive
vetting, town halls, and organizational platform
meetings
3. Train and hire Down Home NC member- 3. Create leaders that can initiate monthly,
leaders to lead and coordinate RVP planned conversations with their social
efforts within their local chapters networks to share personal stories about
the issues that matter most
4. Lean on Peer-to-peer organizing tactics MyRVP 4. Quickly expand powerful voter

and Relay to bolster relational organizing reach networks to support turnout and
volunteer recruitment
We need $$$$$ to get this done. Without our critical work to protect our margin of victory, we will see
more regressive, corporatist Republicans neglect and damage the lives of NC’s most vulnerable. By engaging
these constituencies now, through the holistic relational organizing that is critical to Down Home North
Carolina, we can change not just the future for our state, but for the country. Your help is
critical - please support our efforts today.
In 2012 Davis won the seat by 1002 votes, a margin of 0.3%. Today, Illinois’ 13th Congressional District is
ranked “leaning Republican” in the Cook Political Report; is on the DCCC’s “Red to Blue” list; and is one of the
56 races nationally in which the Democratic candidate has out-raised the Republican incumbent. The 13th CD
has 3 major metropolitan areas -- Bloomington-Normal (McLean County), Decatur (Macon County), and
Champaign-Urbana (Champaign County). There is a groundswell of progressivism in Central Illinois,
but little organizing capacity to house, focus and move that energy.
In the 2017 democrat governor primary contest, the progressive candidate and OPC-endorsed Biss beat
heavily-funded and labor supported Pritzker in the Bloomington-Normal area (McLean County) directly
resulting from OPC canvass operations.
The core team of downstate ONE People’s Campaign political committee and canvass team
represent seasoned grassroots volunteers who have progressed from Bernie to Biss, and now to
the broader 13th congressional campaign. Downstate Democratic Party operations rely on retired
organized labor (with the significant exception of LiUNA labor and trades which has endorsed Davis), but
unfortunately have demonstrated little field operation within working class precincts, students or minority
neighborhoods. These are working class communities, with large white populations, in addition to
communities of color and university students.
Program Background
ONE People’s Campaign (OPC) is poised to flip the GOP House Electoral Goals: There are
seat in Illinois’ 13th Congressional District, currently held by 212,588 expected voters in
Rodney Davis. Our strongest program is in Bloomington- CD13 in Illinois. We expect
Normal, but we also have active chapters in Decatur, Peoria,
and Champaign-Urbana. We have already demonstrated that 89,996 Democrats to vote
we can be the winning factor in an area with very little collectively across the
organizing instructure: ONE People’s Campaign came into districts, but we expect we
existence in 2018 and successfully made over 5,000 attempts need 110,546 to win. That is
and had 1,575 conversations in McLean County in 12 days why OPC is committed to
during the March 2018 Gubernatorial primary election. Our persuading and turning out
endorsed candidate won McLean County (one of three counties 23,000 voters - a meaningful
he won in the entire state), by 1000 votes.
percent of the overall work
state.
1. Engage, persuade and turn out 23,000 1. Flip CD13!

progressive, African-American, Latino
and rural voters through field work,
digital outreach and targeted mail
2. Use Illinois’ Gubernatorial election and 2. Activate low-propensity voters in

its charged electoral environment to underrepresented communities
accelerate OPC’s work through relational organizing
3. Build paid canvass teams of high- 3. Target critical turfs and ensure consistent
quality canvassers with 10 in Decatur, and thorough voter outreach
15 in Bloomington and 15 in
Champaign-Urbana
more regressive, corporatist Republicans neglect and damage the lives of IL’s most vulnerable. By engaging
these constituencies now, through the holistic relational organizing that is foundational to ONE People’s
Campaign, we can change not just the future for our state, but for the country. Your help is critical - please
OneAmerica Votes is using the unique opportunity of the 2018 election to make change in two
critical Washington districts: CD8 and CD3. Washington State’s eighth congressional district is a critical
seat on the electoral map this year, since Rep. Reichert, first elected in 2004, is not seeking reelection.
Currently, there is one Republican candidate and three leading Democratic candidates. After the August
primary, it will be a full sprint for the Democratic nominee to November. This district is the only CD in
Washington State that stretches across the Cascade Mountains to include portions of both Western and
Eastern Washington. There are at least 100,000 voters in the district who are foreign-born. In the West, the
district includes the rural far-eastern portions of King and Pierce Counties as well as the Seattle suburbs of
East and South King County; these communities overlap Washington’s 30th legislative district, where there will
be a very competitive set of State legislative races that could help determine control of the state’s Senate and
House of Representatives. OneAmerica Votes will focus on youth, recently naturalized citizens, and immigrant
and refugee voters.
Washington State’s third congressional district is currently represented by Rep. Herrera Beutler, who is seeking
reelection. She has held this seat since 2010. This District is located in the Southwest region of the state and
it stretches from Pacific Coast in the west, through the Columbia River Gorge in the east, and from the town of
Bucoda in the north to the Columbia River in the South. Currently, there are seven candidates running for this
position, three Republicans and four Democrats. After the August primary, it will be a full sprint for the
Democratic nominee to November. About 13 percent of the population is people of color. OneAmerica Votes
will focus on youth, recently naturalized citizens, and immigrant and refugee voters.
Program Background
OneAmerica Votes expands the power of immigrant and Electoral Goals: There are
refugees in Washington through involvement in local, state, 288,928 expected voters in
and national issues. Through leadership development and skill Washington’s 8th and 3rd
building with populations in targeted regions. Our civic
engagement focuses in newly- registered low- and medium Congressional Districts. We
propensity voters including youth, Latino, API, Middle Eastern, expect 199,607 Democrats
African, and Sikh communities. We are member-driven and to vote, but we expect we
empower immigrants and refugees to participate in their need 260,062 to win. That is
communities through advocacy and civic engagement. why OneAmerica Votes is
OneAmerica Votes holds elected officials in Washington State turning out 11,034 voters - a
accountable for their positions on issues that impact immigrant meaningful percent of the
and refugee communities. We advocate for local, state and overall work being done by
national policies that promote democracy and justice, build progressive organizations
connections among grassroots communities leaders across race across the state.
and ethnicity, and builds the political capacity and leadership of
people of color in marginalized communities across Washington
State.
1. Activate low-propensity voters in 1. Flip the 8th CD and the 30th LD

underrepresented communities that through the strength on a
overlap the 8th Congressional District growing coalition of progressive
and 30th Legislative District through voters
relational organizing
2. Activate low-propensity voters in 2. Flip the 3rd CD and the 17th LD

underrepresented communities that through the strength on a
overlap the 17th Legislative District and growing coalition of progressive
3rd Congressional District through voters
relational organizing
3. Grow OneAmerica Votes’ base by 15 3. Create committed leaders to the

new leaders in CD 3 organization after the election
and go through our leadership
development pipeline
4. Grow OneAmerica Votes base by 30 4. Create committed leaders to the

new leaders recruited from the voter organization after the election
we are contacting in CD 8 and go through our leadership
development pipeline
more regressive, corporatist Republicans neglect and damage the lives of WA’s most vulnerable. By engaging
these constituencies now, through the holistic relational organizing that is foundational to OneAmerica Votes,
we can change not just the future for our state, but for the country. Your help is critical - please support our
efforts today.
As Pennsylvania-based community organizations that span the rural-urban-suburban divides, we know that the
stakes of the 2018 elections are high. Since the election of Donald Trump, our state has been
teetering on the edge: will white Pennsylvanians turn towards the right-wing populism of Steve
Bannon or can we articulate a progressive populism that makes it clear how Wall Street and the
racism inherent in it have harmed all of us?
With the November 2018 elections looming, this question has become more critical. In 2014, progressives won
a huge victory in electing Democratic Governor Tom Wolf and unseating Republican incumbent Tom Corbett.
Tom Wolf ran on a platform of fully funding education at a moment where thousands across the state had
taken to the streets to resist Corbett’s attempts to enact an austerity budget. In November 2014, Wolf beat
Corbett by a huge margin—344,844 votes, or 9.8% points statewide.
Unfortunately, this year’s Gubernatorial election is beginning to look a lot like the November
2016 elections. Scott Wagner, a PA state senator from York County and CEO of a waste management
company, leads the GOP ticket. Wagner is not only a huge supporter of Donald Trump, but also has begun
self-identifying as the “Trump of Pennsylvania,” calling out establishment Republicans in Harrisburg. In
September, Steve Bannon endorsed Wagner just weeks after Wagner was called out for anti-Semitic
comments that he chose to defend.
Program Background
The Pennsylvania People’s Action collective of organizations — Electoral Goals: There are
Lancaster Stands Up in Lancaster, Keystone Progress in small 3,976,231 expected voters
cities and rural counties and 215 People’s Alliance and Reclaim in Pennsylvania. We expect
Philadelphia based in Philadelphia — is working collaboratively
in 2018 to move our state closer to a progressive populist 1,954,980 Democrats to
vision. We believe that to do this we must blend together a vote, but we expect we need
field program that is rooted in ongoing base-building work and 2,067,640 to win. That is
a narrative that articulates a different vision for our state. We why Pennsylvania People’s
believe that by proposing a program of progressive populism Action is committed to
and then engaging in field work around candidates that uphold
that program, we can effectively push back against the persuading and turning out
Bannon-Trump brand of populism that swept through our state 32,000 voters - a meaningful
in 2016. This year, we are using our deep community percent of the overall work
connections and electoral organizing prowess to make critical being done by progressive
inroads with low propensity voters in PA, including those from organizations across the
underrepresented communities. Through good relational
organizing work and at least 750 committed volunteers, we will state.
turn out 32,000 of these voters in November.
1. Recruit and train hundreds of 1. Activate at least 750 volunteers

volunteers for organizing work in critical
races
2. Target our field efforts in districts that 2. Help candidates in CD-1, CD-11,
matter PA- 92, PA-155, and PA-177 win
decisive victories
3. Leverage expansive digital resources 3. Exponentially increase the

for endorsed candidates and messaging bandwidth of
organization building endorsed candidates and give
power to our platform
4. Use relational organizing to connect to 4. Increase turnout among PA’s

low propensity voters youth, New Americans, women
and people of color
We need $$$$$ to get this done. Without our critical work to protect our margin of victory, we will see
more regressive, corporatist Republicans neglect and damage the lives of PA’s most vulnerable. By engaging
these constituencies now, through the holistic relational organizing that is foundational to PA People Action’s
values, we can change not just the future for our state, but for the country. Your help is critical
- please support our efforts today.
People’s Action Federal Political Plan for Midterms

2018 House & Senate Strategy
Executive Summary
The political world is focused on the narrowing gap in the US Congress. A year ago, the margin of 42 US House of
Representative seats between Republicans and Democrats seemed unshakeable. Yet, over a year into the maturing
Resistance movement, it is clear that Republicans’ hold on Congress is tenuous. These midterm elections are our
window of opportunity to win the US House, strengthen Senate leadership, and move the electorate into the
progressive future that stops the Trump administration’s destructive, authoritarian agenda.
OUR GOAL | People’s Action aims to flip or protect a total of forty-one US House seats. Our member organizations will
help flip thirty-five of those seats from Republican to Democrat; further, we will protect 6 currently Democratic seats.
Twenty-seven of these forty-one seats are top-tier races for the network, meaning that the seat is highly competitive,
the member organization has a strong base in the Congressional District that is motivated about the race and/or
Democratic candidate, and the organization can rapidly build out a strong voter engagement program given additional
resources.
In addition to our work on US House races, we are working to

flip or protect four US Senate seats. We seek to pick up seats in
each of the three Cook Political Report rated toss-up Senate
races (AZ, TN, NV), and seek to protect an additional Senator
who is facing corporate-funded Republican challenger in 2018
(WI).
OUR REACH | The member organizations that compose our

national network are uniquely qualified to do deliver these
wins. We practice Integrated Voter Engagement cycle after
cycle, we have deep relationships in communities across top-
tier geographies, and we have been doing the sustained issue
organizing necessary to shape the terrain and conversation
about the election - be it health care, taxes, immigration or other issues.
People’s Action has over 1 million members. In the 2016 election, we had 704,955 conversations with voters, and fielded
8,837 volunteer shifts. Since then, our member organizations have successfully enacted a strategy to expand their
501(c)(4) capacity, which puts us in a position of strength heading into the 2018 midterm elections.
REQUIRED FUNDING | To carry out the plans necessary to accomplish our 2018 midterm goals, our member
organizations have a combined unmet need of $2,893,500 in c4 funding, and our national organization has an unmet c4
funding need of $355,000. These funds will be used in 5 ways:
1. Adding capacity on national staff to provide top level strategic support to member organizations, including
disciplined, data-driven electoral campaign planning, voter targeting, and training;
2. Monitoring of the execution of those plans, including the day-to-day coaching required to wage and win
campaigns in an ever-changing political landscape;
3. Acquiring technical, communications, and digital organizing support tools for voter engagement for member
organizations;
4. Monitoring of the execution of those plans, including the day-to-day coaching required to wage and win
campaigns in an ever-changing political landscape; and
5. Deploying our national staff to state organizations around the country to provide field support.
Full state-by-state political plans are available by request. Each state-specific plan includes goals for door-to-door and
phone contacts, analysis of the electorate, the voting gap anticipated, People’s Action’s capacity to fill anticipated gap.
Please contact Josie Mooney, People’s Action Organizing Director, at j.mooney@peoplesaction.org or Laurel Wales,
Deputy Director of Movement Politics, at l.wales@peoplesaction.org.
Our Priority Congressional Districts

PEOPLE’S ACTION US HOUSE RACE TARGETING CHARTS
For the purpose of this paper, we have split our targeted districts into priorities. Tier 1 are higher-priority races in which
the People’s Action member organization has a stronger base that is excited about the race and/or the Democratic
challenger; the race itself is more competitive; and the organization can expand and run a large program. Tier 2 has a
mix of those same factors but to a lesser extent. Tier 3 represent districts where the member organization has a smaller
base, or districts where they could expand an operation pending resources.
TIER 1 RACES
State and Total Budget Gap

Congressional District Target Total Target Universe Characteristics needed to fill
(name of incumbent Universe Conversations
Member of Congress) Size with Voters
Arizona - 2nd (open - 11,000 3,300 Rising American Electorate (RAE) voters: Native $90,000
McSally) Voters
California - 45th 10,400 3,120 Infrequent student voters $25,000

(Walters)
Colorado - 6th 33,000 9,900 Infrequent Latino and African-American voters $150,000
(Coffman)
Connecticut - 5th 18,000 5,400 Low Propensity voters of color and people ages $40,000
(open - Esty) - protect 18-40 in Newbury, New Britain, Meriden, and
Danbury
Illinois - 6th (Roskam) 9,000 3,600 Infrequent and independent senior voters $55,000
Illinois - 12th (Bost) 16,000 4,800 Infrequent student voters $36,000
Illinois - 13th (Davis) 22,000 6,600 Drop-off voters in the Rising American $54,000
Electorate;: Infrequent student voters
Iowa - 1st (Blum) 18,000 5,400 Infrequent student voters $38,000
Iowa - 3rd (Young) 18,000 5,400 Infrequent student voters $38,000
Maine - 2nd (Poliquin) 92,000 27,600 Drop-off and frequent, $250,000
persuadable voters; Infrequent student voters
Michigan - 6th (Upton) 34,000 10,200 Primarily low-propensity voters, plus $130,000
persuadable high-propensity moderates:
Infrequent student voters
Michigan - 8th (Bishop) 23,000 6,900 Infrequent student voters $44,000
Michigan - 11th (open 35,000 10,500 Primarily low-propensity voters, plus $130,000
- Trott) persuadable high-propensity moderates
Minnesota - 2nd 30,000 9,000 High-propensity progressives, low-propensity $31,000
(Lewis) voters of color, women, young, Indigenous
voters, TakeAction MN Members
Minnesota - 3rd 30,000 9,000 High-propensity progressives, low-propensity $31,000

(Paulsen) voters of color, women, young, Indigenous
voters, TakeAction MN Members
Minnesota - 8th (open 30,000 9,000 High-propensity progressives, low-propensity $31,000

- Nolan) - protect voters of color, women, young, Indigenous
voters
Nevada - 4th (open - 113,000 33,900 High and low propensity Black, Latino, Asian, $20,000
Kihuen) - protect Native American and some white voters
New Hampshire - 1st 40,000 12,000 Infrequent student voters $122,000

(open - Shea-Porter) -
protect low and high propensity voters in: Laconia,
Manchester and Rochester
New Jersey - 2nd 6,600 1,980 Infrequent, lower-income Independent and $65,000
(open - LoBiondo) Democratic white voters
New Jersey - 3rd 29,400 8,820 Democratic, independent women drop-off $210,000
(MacArthur) voters over 35; Infrequent, lower-income
Independent and Democratic white voters;
New Mexico - 1st 15,000 4,500 Focusing on Indigenous voters in Bernalillo $30,000
(open - Grisham) - County. In rural and urban areas of: Laguna and
protect Sandia Pueblos and Navajo Nation and
Albuquerque.
New York - 22nd 9,000 2,700 Rising American Electorate and swing voters who $62,000
(Tenney) care about health care
Pennsylvania - 1st 5,000 1,500 Voters who flipped from Obama to Trump, Base $50,000
(Fitzpatrick) Democrats
Pennsylvania - 11th 68,000 20,400 Millennials, Voters of Color, Voters who flipped $225,000
from Obama to Trump;: Infrequent student
(Smucker) voters
Pennsylvania - 16th 33,000 9,900 Voters who flipped from Obama to Trump, Base $130,000
(Kelly) Democrats; Infrequent student voters
Washington - 8th 51,000 15,300 Low-propensity Muslim, Asian, Latino, Sikh, $250,000
(open - Reichert) Eastern African and other immigrant voters; low-
propensity, likely Democratic voters, women and
people of color
West Virginia - 3rd 28,870 8,661 Rural women, low-income and Independent $30,000
(open - Jenkins) voters, 18-35 year olds
TIER 2 RACES
State and
Congressional
District (name of Total
incumbent Member Target Conversations Total Budget Gap
of Congress) Universe with Voters Target Universe Characteristics needed to fill
Iowa - 4th (King) 18,000 5,400 Infrequent student voters $38,000
Minnesota - 1st 6,500 1,950 High-propensity progressives, low- $7,000

(open - Walz) - propensity voters of color, women, young,
protect Indigenous voters
Nevada - 3rd (open - 113,000 33,900 High and low propensity Black, Latino, $20,000
Rosen) - protect Asian, Native American and some white
voters
New Hampshire - 23,000 6,900 Infrequent student voters $44,000
2nd (Kuster)
New Jersey - 4th 16,800 5,040 Democratic, independent women drop-off $27,500
(Smith) voters over 35
(Lance) voters over 35
(open - voters over 35
Frelinghuysen)
Pennsylvania - 6th 15,000 4,500 Millennials, Voters of Color, Voters who $100,000
(Costello) flipped from Obama to Trump
Pennsylvania - 10th 15,000 4,500 Voters who flipped from Obama to Trump, $100,000
(Perry) Base Democrats
Washington - 3rd 2,000 600 Low-propensity Muslim, Asian, Latino, Sikh, $20,000
(Herrera Beutler) Eastern African and other immigrant voters
Wisconsin - 1st 32,116 9,635 Drop-off progressive voters; persuadable $20,000

(open - Ryan) women on Health Care
Wisconsin - 6th 23,668 7,100 Drop-off progressive voters; persuadable $20,000

(Grothman) women on Health Care
TIER 3 RACES
State and Total Budget

Congressional Gap needed to
District (name of Total fill
incumbent Member Target Conversations Target Universe Characteristics
of Congress) with Voters
Universe
California - 10th 5,000 1,500 Latino and other immigrant drop-off voters $10,000
(Denham)
California - 25th 8,000 2,400 Frequent Democratic voters; infrequent $16,000

(Knight) Latino and African-American voters
List of Our Priority Senate Races

PEOPLE’S ACTION US SENATE RACE TARGETING CHARTS
Our targeting of US Senate races is split into two categories: flip and protect. We selected these five races because they
were identified as toss-up or likely Democratic races by Cook Political Report and are states in which we have a strong
member organization.
FLIP/TOSS UP US SENATE RACES
Total
State Target Conversations Target Universe Characteristics Total Budget
Universe with Voters
Arizona 116,666 35,000 Low-propensity Latino, Asian-Americans, $175,000

African Americans, and white voters
Young voters
Nevada 87,690 26,307 High and low propensity Black, Latino, Asian, $131,535
Native American and some white voters
Tennessee 100,000 30,000 Focusing on three suburban counties outside of $150,000

Nashville. Focusing on low-propensity voters or
people have been modeled as being
progressive or as health care voters. These
counties are largely white and middle-class.
PROTECT US SENATE RACES
State and Target Total Total Budget Gap

Candidate Universe Conversa needed to fill
tions
with
Target Universe Characteristics
Voters
Wisconsin- 118,400 23,680 Citizen Action of Wisconsin member/digital list, Dropoff $177,600
Progressives, Independent women, African-American and
Baldwin Latino voters in Milwaukee
Our Tactics
FACE TO FACE VOTER CONTACT
People’s Action had 704,955 tracked conversations with voters in 2016 about our issues. We fielded 8,837 volunteer
direct voter contact shifts and 6,464 paid canvass shifts during this election. We engage voters on their doors and have
conversations about the issues that impact them. Our organizations represent a long-term trusted brand in low-income
communities and communities of color, and have significant African American, Latino, immigrant, and working class
white membership, staff and leadership.
MASS VOLUNTEERISM
We deliver a better ROI by recruiting volunteers for direct voter contact work (doorknocks and phonebanks). Our
approach builds durable capacity as these volunteer bases do not disappear the day after an election. People’s Action
fielded 8,837 volunteer shifts on the election in 2016.
For the 2018 midterm election we have set a goal of fielding 10,000 volunteer shifts.
MONTHLY PROTEST TO POWER MASS CANVASSES
Once per month, People’s Action member organizations have been hitting the doors in coordinated mass canvasses on
selected weekends, powered by an army of volunteer member-leaders. In the first six months of 2018, our member
organizations have mobilized 2,694 volunteers, and will build on this momentum towards the general elections.
DIGITAL ORGANIZING
In our top-tier Congressional Districts, People’s Action will synchronize our email and social media programs with our
member organization’s campaigns. For example, using our engaged email list, we will highlight Congressman Tom
MacArthur’s (NJ-3) betrayal of the American people to layer on top of both New Jersey Citizen Action and New Jersey
Organizing Project’s door-to-door and digital organizing.
BIRD-DOGGING
People’s Action has a rich tradition of grassroots direct action. It was Iowa Citizens for Community Improvement Action
Fund, a member organization of People’s Action, that produced Mitt Romney’s now-famous “corporations are people,
my friend” moment at the Iowa State Fair in 2012. Our member organizations will continue to bird-dog the Republican
candidates in all the right places to shape the conversation about that race and clarify both candidates’ stances on the
issues that really matter to the district.
Bird-dogging also allows forces candidates and incumbents to take a stand on the most urgent issues in the national
conversation. Citizen Action of New York popularized weekly “Faso Fridays” in 2017 as a way to polarize against their
incumbent GOP Congressman in the 19th Congressional District; they are now targeting Faso around family separation
due to the placement of a children’s facility in the district. They’ll continue to use similar tactics in the 19th and 22nd
Congressional Districts to win.
INNOVATIONS & TESTING

People’s Action member organizations are about innovation and understanding the latest science and research about
voter behavior and new voter tools. In some Congressional Districts, we will test the following:
● Peer-to-Peer texting: some of our member are in their 3rd electoral cycle of testing Relay and Hustle for peer-to-
peer texting. We will expand that use to the entire People’s Action network and test its use for tactics beyond
GOTV -- for example, volunteer recruitment and retention.
● Relational voter tools: We are working with The Movement Cooperative to test new tools like VoteCircle,
OutVote and other relational voter tools in particular Congressional Districts.
● Paid digital advertising: some of our members will use paid digital advertising which could include a combination
of Google Adwords, Google Display ads, Facebook ads, and others.
Spotlight on Health Care and Tax Votes

In the 2018 Elections, People’s Action is advancing Improved Medicare for All and ending tax breaks for corporations
and the ultra-wealthy. The candidates we endorsed in the primaries stood firm on these issues, and we will push
candidates in the general elections to do the same. We are also organizing against members of Congress who voted to
repeal the ACA and for the GOP Tax Scam. We will use the failures of GOP house members around health care to
motivate voters to get to the polls and punish bad actors. When we canvass, we will engage deeply
with voters, moving from a political debate to a discussion about the personal costs of these policies.
One example of this is in New Jersey, where New Jersey Citizen Action and New Jersey Organizing Project have long
been organizing against Congressman Tom MacArthur, highlighting his support for the Trump administration’s tax cuts,
revoking SNAP, and the ACA repeal, during which he was a key architect of an amendment that would have hollowed
out the ACA.
Among our thirty-six Congressional Districts with an incumbent Republican, many voted the wrong way on both ACA
repeal and the tax scam. People’s Action member groups ran over 800 local actions to defend the ACA in 2017 and are
ready to bear down again. These districts include: Maine - 2nd (Poliquin), Michigan - 6th (Upton), Michigan - 11th (open
- Trott), Minnesota - 2nd (Lewis), Minnesota - 3rd (Paulsen), New Jersey - 3rd (MacArthur), New York - 19th (Faso),
New York - 22nd (Tenney), Washington - 8th (open - Reichert) and West Virginia - 3rd (open - Jenkins). To support this
effort, People’s Action has conducted a thorough analysis and generated a research-informed messaging strategy that
connects health care and taxes to our targeted district races.
Spotlight on Rural and Small Town Organizing

This year, People’s Action member organizations and our allies launched an ambitious Rural and Small-Town Organizing
Strategy in 72 counties in ten states across the Heartland, Rust Belt, Northeast and Southeast. Together, we are
rewriting the national narrative of rural Americato include African American communities, Indian country, and
immigrant communities. They also include include twenty-eight “pivot counties,” or counties that voted for Obama in
2008 and 2012 and went for Trump in 2016. Trump won 64 of the 72 counties, and in 52 of those counties he won by
more than 10 points.
Our Rural and Small-Town Initiative is a pillar of our strategy to gain control over Congress. In places like Maine’s 2nd
Congressional District; Michigan’s 6th and 11th Congressional Districts; both of New Hampshire’s Districts; and
Pennsylvania’s 1st, 11th and 16th Congressional Districts, our Rural and Small-Town Organizing Strategy is interwoven
with this strategy to win back the US House. This strategy uses door-to-door canvassing to engage voters in deep
conversation about the issues in this election.
Of the more than 136 million votes cast in the 2016 election, 77,744 votes in three states--Michigan, Pennsylvania and
Wisconsin--effectively decided the election. Trump had a margin of victory of 176,478 in the counties where People's
Action member organizations are building their Rural and Small Town Organizing Strategy in those same states. There is
a clear path to shifting the balance of power in those communities in a way that would profoundly impact the future of
those states and the entire country. People’s Action is using this cycle as a first substantive display of our ability to bring
new voters into a progressive governing majority.
In 2018, we have an unparalleled opportunity to expand the youth vote in our
country. There is no doubt. However, this movement is not going to be as successful as it
could unless there are organic, lasting organizations built on campuses to house student activism through and
past November. That is where Student Action comes in. Student Action is creating long-lasting relationships
with student leaders across the country, supporting student-driven organization-building and community
organizing that connects activists to all corners of their campus and their broader community.
Beyond this, through publicized endorsements of candidates, ballot initiatives and organizing movements,
Student Action helps youth groups have a voice in elections - requiring candidates to speak to issues relevant
for our youth like Free College for All, as well as the rising cost of living and shortages in meaningful, well-
paying jobs facing new graduates. For 2018, in addition to their nationwide work, Student Action is targeting
five key races that will make lasting impacts on the national narrative of youth values: Maine CD2, IL CD13, PA
CD11, NH CD1. This list will grow as Student Action considered other opportunity to raise the profile on
student issues.
With many organizations doing meaningful voter registration and voter education on campuses this year,
Student Action is also focused on what will happen the day after the election, to make sure that great student
groups are supported and consistently growing as we face critical fights around the values of the RiseUp
Platform and head into the 2020 presidential election.
Program Background
Student Action is currently in 7 states (New Hampshire, Maine, Electoral Goals: Student
Illinois, Iowa, Michigan, Massachusetts, California), at 40 Action is focused on critical
campuses, and seeding some work in Alabama, New York, races across the country that
Minnesota, and Wisconsin. Student Action’s issue focus is Free
College for All, ensuring that young people have the can help drive growing power
opportunity to learn without leveraging their futures to cover to Free College for All. To win
the exorbitant cost of college. Its electoral work has been in these important places,
focused on moving candidates on the issue as well as getting Student Action is committed
supportive candidates elected. Student Action also does to turning out over 25,000
community canvassing with People’s Action affiliates. Student
Action’s main focus, however, is registering and turning out student voters in conjunction
new voters on college campuses, as well as creating new with the great work being
infrastructure to harness student power. Through this work, we done by progressive
organizations in these state.
are radicalizing a generation of young people to take action in
this election and beyond.
1. Recruit and train core teams of 5-10 1. Provide a collaborative space for
people on each campus student-led direction and foster
student leadership
2. Host campus-wide organization 2. Grow visibility for Student Action

meetings with student leaders and issues and increase student
candidates interest in election participation
3. Conduct strong voter registration 3. Capture over 25,000 student

efforts through canvassing dorms, votes in these key races: NH-1,
tabling and organized events PA-11, ME-2, IL-13
4. Use relational organizing to create 4. Ensure long-lasting Student

meaningful connections to activated Action organization on campus
students for future action
students. By engaging these constituencies now, through the holistic relational organizing that is foundational
to Student Action’s values, we can change not just the future for our campuses, but for the whole country.
TN, while a traditionally “red” state, has seen significant decreases in support for Trump since
the 2016 election. There is both anecdotal and data-driven evidence to show this - Trump’s popularity has
decreased, with the smallest ever showing in the state at a public event of his last month. Similarly,
Democratic candidates who normally are not in traditionally competitive districts have made strong showings
in special elections over the last year. This includes state Senate District 17, where a progressive Democrat fell
just 307 votes short of winning a December 2017 Special Election in a district Trump won by 50 points in
2016. Now that Early Voting has closed, the Secretary of State is reporting a 25% increase in Democratic
turnout compared to 2014’s primary. By way of comparison, Republican turnout is up only 10%, despite four
well-known GOP candidates spending a combined $40 million on the race.
Additionally, the race for Senator Corker’s vacated seat is becoming increasingly competitive - currently just a
few percentage point difference between the candidates. A majority of polls show Democrat and former
Governor Phil Bredesen up by 2-4 points (within the margin of error). This could be a major turning point for
TN, and one that must be capitalized upon to keep momentum moving forward.
Program Background
Tennessee Citizen Action (TNCA) works in the public interest as Electoral Goals: There are
Tennessee’s premier consumer rights organization. Our mission 1,784,243 expected voters
is to work tirelessly to improve the overall health, well-being, in Tennessee. We expect
and quality of life for all people who live and work in
Tennessee. 522,188 Democrats to vote.
The purpose and goals of Tennessee Citizen Action are to but we expect we need
improve and protect our system of civil justice, improve access 927,806 to win. That is why
to quality, affordable health care, ensure safe and healthy TNCA is committed to
work condition for all Tennesseans. TNCA also promotes persuading and turning out a
opportunities for better living conditions for the poor, elderly, universe of 100,000 voters -
disabled, and unemployed populations, preserves, protects and a meaningful percent of the
improves the environment, and engages in activities as will
promote a healthy democracy and social well-being. overall work being done by
progressive organizations
across the state.
1. Move forward voter engagement 1. Make meaningful change in

programs in the following five races; Tennessee's federal and state
Governor, US Senate, US House (CD 6), representation, moving forward
State Senate districts 17 and 25 a progressive agenda to reshape
the state
2. Use visionary, pro-active messaging, 2. Activate low-propensity voters in

focusing on health care and taxes underrepresented communities
through relational organizing and
strong field work of canvassing
and phone banking
3. Focus on three suburban counties 3. Target critical turfs and ensure consistent
outside of Nashville with low- messaging to these mostly white, mostly
propensity voters who have previously middle class voters
voted for Democrats or who have been
modeled as being progressive or as
health care voters
more regressive, corporatist Republicans neglect and damage the lives of TN’s most vulnerable. By engaging
these constituencies now, through the holistic relational organizing that is foundational to Tennessee Citizen
Action, we can change not just the future for our state, but for the country. Your help is critical - please
The landscape for progressive candidates is great in Wisconsin in 2018. Most recent public polling
has President Trump’s rating at 35% approval, 53% disapproval. including 43% who say they strongly
disapprove. And, more than six in ten Wisconsin residents (63%) do not think President Trump should be re-
elected. More than six in ten voters (61%), including 61% of independents, say Republican incumbent
Governor Scott Walker does not deserve to be re-elected. Walker trails his potential Democratic opponent
Tony Evers by 5 (Public Policy Polling, 8/16/18) to 13 points (Marist/NBC, 7/27/18.) The January and June
2018 special state legislative elections demonstrate that the national wave against the GOP and toward
Democrats is strong in Wisconsin. In Senate District 10 (Western Wisconsin) the Democrat Patty Schachtner
won with 55% of the vote in a district where Hillary Clinton got 41% in 2016. In Senate District 1
(Northeastern WI) Caleb Frostman will be the first Democrat to represent the district in more than 40 years,
and a district that Trump won by 18 points in 2016 and Gov. Scott Walker won by 23 points in 2014.
Wisconsin will have statewide races for the U.S. Senate, Wisconsin Governor, and Wisconsin
Attorney General. Sen. Tammy Baldwin is seeking her first re-election and faces conservative
State Senator Leah Vukmir of who is the former national chair of ALEC. Vukmir survived a bloody primary that
saw record spending by both GOP Senate candidates and by Koch Brother network funded dark money
groups. In addition, in Wisconsin there are real opportunities in a few U.S. House seats, like CD 1 (Paul Ryan’s
former seat) and CD 6 (Glenn Grothman). We are organizing to help make Democratic candidates
more visionary and progressive in order to build organization and win the election. All of this said,
no one should take these positive poll numbers sitting down. In recent cycles, we have seen an influx of late
money from the Koch Brothers and their conservative allies that have tipped the scales in favor of the GOP
candidate.
Program Background
Citizen Action of Wisconsin 501(c)(4) (Citizen Action WI) is a Electoral Goals: There are
statewide grassroots democratic organization which develops 2,289,060 expected voters
and implements long term strategies to transform the issue in Wisconsin. We expect
climate, electoralize cutting edge reform, make interim 1,060,598 Democrats to
advances, and open new possibilities for realizing the full vote, but we expect we need
promise of American life. For Citizen Action WI elections 1,190,311 to win. That is
are a critical opportunity to deploy and further build why Citizen Action Wisconsin
the capacity we develop year round, reach a critical is committed to persuading
mass of voters, impact outcomes, and create policy and turning out 118,400
mandates. We have 2018 electoral strategies which have
voters - a meaningful percent
strong potential to both impact outcomes at the top of the
of the overall work being
ballot and in key legislative races. Citizen Action plan utilizes
done by progressive
earned media agenda setting strategies, which Citizen Action
WI has substantial experience using to force issues on to the
state.
election agenda and shift the terrain on which campaigns are
fought.

1. Engage, persuade and turn out 1. Break the margin of victory for
118,400 voters (mix of progressive and Republicans in WI and contribute
independent women) in support of our to a larger effort of electing
endorsed candidates progressive Democrats in critical
races
2. Conduct 4 member forums in each 2. Make sure that our 8-year

region of the state with the Democratic platform is front and center in the
primary governor candidates gubernatorial election.
3. 100 organizing cooperative members 3. Exponentially expand our

doing RVP (Relational voter program) electoral and community-
with the goal of recruiting 40 new co- organizing reach in Wisconsin
op members
4. Have at least 250 media stories on our 4. Inject our Citizen Action WI
issues Platform into the elections,
focusing especially on
healthcare
We need $612,000 to get this done. Wisconsin is ground zero of the modern conservative movement. We
have a chance to unseat Scott Walker, the most visible national symbol of statewide conservative governing
power. At the same time, we have an opportunity to re-elect Tammy Baldwin, a vulnerable and progressive US
Senator. Doing both will sweep in progressive State Assembly and Senate members who will help close the
chapter on conservative control over our state. Citizen Action of Wisconsin can do this, but only with the
resources to support our innovative organizing cooperatives that can drive both base turnout in Democratic
strongholds like Milwaukee and progressive and independent women voters in Milwaukee suburbs, North-
Central (Wausau Area), Western (Wausau Area) and Northeastern (Green Bay and the Fox Valley) parts of the
state.
Without our critical work to protect our margin of victory, we will see more regressive,
corporatist Republicans neglect and damage the lives of WI’s most vulnerable. By engaging
these constituencies now, through the holistic relational organizing that is foundational to Citizen Action
Wisconsin, we can change not just the future for our state, but for the country. Your help is critical - please

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The momentum following Doug Jones’s victory has energized Alabama’s Democratic Party

1. Establish a co-governance relationship 1. Push our policy agenda,

2. Activate and build a base of low- 2. Grow progressive base in key

1. Recruit and train hundreds of 1. Elect Krysten Sinema to US

2. Target our field efforts in districts that 2. Help candidates in Statehouse

3. Leverage expansive digital resources 3. Exponentially increase the

4. Utilize commitment cards, organizer 4. Meet low-propensity voters

To do this, we will: By doing this we hope to achieve:

1. Knock 78,490 doors; 32,290 in 1. Make enough positive voter IDs

2. Send 21,189 text messages to persuade 2. Use new peer-to-peer technology

3. Grow CPA’s governing power 3. Keep our progressive agenda in

To do this, we will: By doing this we hope to achieve:

1. Activate and turnout a base of 12,000 1. Close substantial gaps in critical

2. Build a co-governance relationship with 2. Amplify the values of the RiseUp

3. Build three new regional chapters in 3. Exponentially expand our

4. Grow our statewide contact list by 4. Create a larger network of

To do this, we will: By doing this we hope to achieve:

2. Use Illinois’ Gubernatorial election and 2. Activate low-propensity senior

To do this, we will: By doing this we hope to achieve:

1. Knock on 184,000 doors with a goal of 1. Put a Democrat in the Blaine

4. Work with Maine Student Action, Maine 4. Create a larger network of

To do this, we will: By doing this we hope to achieve:

1. Recruit and train thousands of 1. Bring 1000 new volunteers to the

2. Target our field efforts in districts that 2. Send MPC member-candidates to

In 2016, TAMN elections operation filled more than 2,500 volunteer

1. Run targeted program through two universes 1. Contribute meaningful field

4. Use TakeAction Squads of 5 – 12 activists 4. Increase the effectiveness of local units

Can you do a once over of this to make sure we have

Electoral Goals: There are

To do this, we will: By doing this we hope to achieve:

2. Use the New Jersey US Senate election 2. Activate 400 volunteers to

To do this, we will: By doing this we hope to achieve:

1. Engage, persuade and turn out 9000 1. Flip CD3!

1. Engage and turn out a total universe of 1. Demonstrate real organization

2. Build deep accountability relationships 2. Expand Down Home NC’s base of

4. Lean on Peer-to-peer organizing tactics MyRVP 4. Quickly expand powerful voter

To do this, we will: By doing this we hope to achieve:

1. Engage, persuade and turn out 23,000 1. Flip CD13!

2. Use Illinois’ Gubernatorial election and 2. Activate low-propensity voters in

To do this, we will: By doing this we hope to achieve:

1. Activate low-propensity voters in 1. Flip the 8th CD and the 30th LD

2. Activate low-propensity voters in 2. Flip the 3rd CD and the 17th LD

3. Grow OneAmerica Votes’ base by 15 3. Create committed leaders to the

4. Grow OneAmerica Votes base by 30 4. Create committed leaders to the

1. Recruit and train hundreds of 1. Activate at least 750 volunteers

3. Leverage expansive digital resources 3. Exponentially increase the

4. Use relational organizing to connect to 4. Increase turnout among PA’s

People’s Action Federal Political Plan for Midterms

In addition to our work on US House races, we are working to

OUR REACH | The member organizations that compose our

Our Priority Congressional Districts

State and Total Budget Gap

California - 45th 10,400 3,120 Infrequent student voters $25,000

Illinois - 12th (Bost) 16,000 4,800 Infrequent student voters $36,000

Iowa - 1st (Blum) 18,000 5,400 Infrequent student voters $38,000

Iowa - 3rd (Young) 18,000 5,400 Infrequent student voters $38,000

Maine - 2nd (Poliquin) 92,000 27,600 Drop-off and frequent, $250,000

persuadable voters; Infrequent student voters

Michigan - 8th (Bishop) 23,000 6,900 Infrequent student voters $44,000

Minnesota - 3rd 30,000 9,000 High-propensity progressives, low-propensity $31,000

Minnesota - 8th (open 30,000 9,000 High-propensity progressives, low-propensity $31,000

New Hampshire - 1st 40,000 12,000 Infrequent student voters $122,000

Iowa - 4th (King) 18,000 5,400 Infrequent student voters $38,000

Minnesota - 1st 6,500 1,950 High-propensity progressives, low- $7,000

People's Action 2018 Electoral Plans

People's Action 2018 Electoral Plans