Documente Academic
Documente Profesional
Documente Cultură
www.emeraldinsight.com/0952-6862.htm
Abstract
Purpose – The authors seek to examine two key issues: to assess patients’ hospital service quality
perceptions and expectation using SERVQUAL; and to outline the distinct concepts used to assess
patient perceptions.
Design/methodology/approach – Questionnaires were administered to 250 patients on admission
and follow-up visits. The 22 paired SERVQUAL expectation and perception items were adopted.
Repeated t-measures and factor analysis with Varimax rotation were used to analyse data.
Findings – Results showed that patient expectations were not being met during medical treatment.
Perceived service quality was rated lower than expectations for all variables. The mean difference
between perceptions and expectations was statistically significant. Contrary to the SERVQUAL
five-factor model, four service-quality factors were identified in the study.
Practical implications – Findings have practical implications for hospital managers who should
consider stepping up staffing levels backed by client-centred training programmes to help clinicians
deliver care to patients’ expectations.
Originality/value – Limited studies are tailored towards patients’ service-quality perception and
expectation in Ghanaian hospitals. The findings therefore provide valuable information for policy and
practice.
Keywords Service quality, SERVQUAL, Perception, Expectation, Ghana, Health services,
Medical treatment
Paper type Research paper
Introduction
Healthcare consumers in developing countries are increasingly becoming aware of
their right to quality healthcare. Consequently, providing quality services in healthcare
organisations is gaining momentum in the extant literature (Nketiah-Amponsah and
Hiemenz, 2009). Many health sector stakeholders, government agencies/institutions
and healthcare consumers are now emphasising service quality delivery (Lapsley,
2000; Smith et al., 2006) as a mechanism to avoid adverse treatment outcomes and to
meet consumer demand and value for money. Rational healthcare consumers prefer to
use services that provide quality and best-value care (Lee et al., 2006). This suggests
that, unless service users are expediently provided with best value care and adverse
outcomes minimised, healthcare organisations could suffer operational setbacks.
In line with global efforts to provide quality care, Ghana’s health system has gone International Journal of Health Care
through several reforms over the years with the main aim of bringing significant Quality Assurance
Vol. 26 No. 5, 2013
improvements in healthcare delivery. One such reform was the implementation of the pp. 481-492
medium-term health strategy (1997-2001) by the Ministry of Health (MoH) that stressed q Emerald Group Publishing Limited
0952-6862
two important healthcare quality dimensions: improving access to basic health DOI 10.1108/IJHCQA-12-2011-0077
IJHCQA services geographically and strengthening service delivery in health facilities (Atinga,
26,5 2011). The Institutional Care Division was subsequently established as a Ministry of
Health (MoH) body mandated to monitor and periodically evaluate service delivery. In
2003, the health sector witnessed another major turning-point. A financial reform
crystallised the National Health Insurance Scheme (NHIS) with a key objective to
improve health service access and utilisation.
482 Following the NHIS implementation, the country’s health system is currently facing
increasing scrutiny after high profile research revealed that health service quality is
erratic and inadequate in the service users’ opinion (Ministry of Health, 2007; Turkson,
2009; Atinga et al., 2011). Consequently, continuously monitoring and evaluating
clients’ views is necessary for quality improvement purposes and to provide feedback
to health professionals and policy makers. Particularly, after introducing the current
prepayment system, there is the need to adopt practical measures and invest in
hospitals and clinics to provide quality care. Assessing patients’ service-quality
perceptions, expectations and satisfaction is significant since these factors can
considerably influence their health status and treatment outcome (Baker et al., 2008).
With increasing competition between public and private hospitals under the
established social health insurance environment, it becomes more important than ever
for health sector stakeholders to have a deeper and accurate understanding of patient’s
service-quality perceptions and expectations. When these perceptions and expectations
suggest gaps, it becomes critical to remedy the situation with appropriate policies.
Empirical research suggests that considering patients varying needs in the healthcare
delivery process, ignoring their perceptions could be a major setback towards meeting
their demands (Jewett and Hibbard, 1996; Knutson et al., 1998). Patients’ service-quality
perceptions and expectations are a significant driving force that explains the relationship
between health service-quality and utilisation. Studies in developing countries such as
Egypt, China and Bangladesh suggest that patients’ perceptions strongly influence
service utilisation (Andaleeb, 1998; Yip et al., 1998; Mostafa, 2005). But there is little
evidence about this phenomenon in a developing country context like Ghana.
We argue that although several studies examined patients’ service-quality
assessment, many questions remained unanswered. There is a lacuna in the empirical
literature regarding patients’ perception and expectations using established quality
models such as SERVQUAL. Previous publications have either examined healthcare
quality generally (Turkson, 2009; Atinga, 2011) or the relationship between healthcare
quality and patient satisfaction specifically (Atinga et al., 2011). To date there seem to
be no empirical study addressing patients’ perceptions and expectations in their
healthcare encounter. Additionally, the distinct concepts that specifically determine
perceived healthcare quality are rare in the literature.
These gaps provide an important and unique research opportunity. This study
focuses on identifying the gaps between perceived quality and expectation variables to
enhance managerial understanding while at the same time segregating the distinct
concepts of service quality through data reduction techniques. Specifically, the study is
guided by two research questions:
(1) Is there any significant difference between patients’ health service perceptions
and expectations in public hospitals?
(2) What are the salient factors surrounding patient service-quality perceptions in
Ghana?
The multiple healthcare quality instrument adopted for this study will provide Service quality in
valuable information for policy and practice. healthcare
Service quality components
institutions
Several authors have identified various service quality components. Grönroos (1984)
categorised service quality into technical and functional. The former refers to
diagnostic processes and accuracy while the latter describes healthcare delivery 483
methods. Øvretveit (2000) used patient quality (giving patients what they want),
professional quality (giving them what they need) and management quality (using the
least resources without error or delays in giving patients what they want and need).
Cunningham (1991) preferred the terms clinical quality, economic or finance-driven
quality and patient-driven quality. Clinical quality is related to morbidity, mortality
and infection rates, while economic or finance-driven and patient-driven quality
broadly represents service-quality. Several service-quality models have evolved based
on these frameworks.
A modified version of service quality determinants was proposed by Parasuraman
et al. (1988) whose study culminated in SERVQUAL and has since exercised enduring
influence on contemporary writers. Parasuraman et al. (1988) defined service quality as
comparing patients” perceptions and expectations. Expectations are consumer wants;
that is, what they feel an ideal service provider should offer. Perceptions refer to the
consumer’s service evaluation. Service quality is thus, a function of the differences or
gaps between customer perception and expectation. This is called the Gap Model. The
SERVQUAL scale has five dimensions: reliability, responsiveness, assurance, empathy
and tangibles.
Methods
The study was conducted in five public hospitals in one of Ghana’s ten regions.
Selecting only one region was based on geographical accessibility since we were
interested in exploring service quality perception and expectations to inform further
research in this subject matter. The five hospitals experienced high outpatient
attendance largely because they provided care to patients with different health
conditions. Letters introducing the research team and explaining the study’s purpose
were mailed directly to hospital managers to obtain their consent. The researchers
subsequently visited each hospital to get final endorsements and to arrange a start
date. On obtaining managers’ consent, the first questionnaire containing the
expectation dimensions was administered to patients on admission and follow-up
visit. The patients were randomly selected using hospital admission and follow-up
records. This random selection method guarded against bias. The final questionnaire
containing the perception questions was administered to the same patients after their
discharge or final follow-up visits. In all, 250 patients (50 in each hospital) participated
in the study.
Questionnaire design
We applied the SERVQUAL instrument, widely used in contemporary research
(Sohail, 2003; Mostafa, 2005; Wiesniewski and Wiesniewski, 2005), in our study. The
questionnaire had 22 paired questions designed to examine customer perception and
service-quality expectations. We adopted all the original SERVQUAL questions
without modification. The perception and expectation variables were measured on a
five-point Likert scale ranging from 1 ¼ “strongly disagree” to 5 ¼ “strongly agree”.
The following summarises the SERVQUAL instrument:
.
Tangibles: physical-environment, medical equipment and staff appearance. Service quality in
.
Reliability: capacity to deliver services accurately and in line with promises. healthcare
.
Responsiveness: providing prompt services and helping patients. institutions
. Assurance: patient safety and health provider demeanour.
.
Empathy: convenient opening hours and providing individual attention to
patients. 485
Apart from the healthcare industry, SERVQUAL has yielded insightful results in
several service organisations such as the hospitality business (Saleh and Ryan, 1991),
information systems (Kettinger and Lee, 1995), airline services (Frost and Kumar, 2001)
and the judiciary (Witt and Steward, 1996). Generally, SERVQUAL’s benefits are
enormous. It is a standardised instrument for assessing service quality in different
settings. It is reliable and has a standard analysis procedure that makes interpretation
easy (Rohini and Mahadevappa, 2006).
Results
Cronbach’s a coefficients were computed to determine the level of reliability of the
SERVQUAL constructs under analysis (Table I). All the constructs had alpha values
exceeding the 0.70 threshold value (Hair et al., 1995).
To answer the first research question, repeated t-measures were conducted to
examine service-quality differences. This is illustrated as Service Quality ðSQÞ ¼
Perception ðPÞ 2 Expectation (E). Addressing the second research question, we
factor-analysed the perception elements to determine the distinct concepts used to
measure patients” service quality perception. Perception and expectation descriptive
statistics are captured in Table II. Among the expectation constructs, almost all items
recorded high mean scores above 4.0. The response pattern demonstrates that patients
have higher expectations about service quality when they are about to report for
medical care. The service-quality areas that attracted lower expectations were the
hospital staff’s ability to get things done the first time (m ¼ 3:80; SD ¼ 1:15) and
convenient hospital opening hours (3.98; SD ¼ 1.01). The perception scores ranged
from 3.12 to 3.81. The least mean scores were found under:
(1) Reliability:
.
“The hospital staff provide promised services” (m ¼ 3:12; SD ¼ 1:24).
.
“The hospital staff get things done the first time” (m ¼ 3:29; SD ¼ 1:09).
(2) Responsiveness. “The hospital staff provides prompt services” (m ¼ 3.29;
SD ¼ 1:14).
Expectation Perception
Construct Mean Cronbach a mean Cronbach a
Tangibles
Modern equipment in the hospital 4.29 1.10 0.664 3.34 1.22 0.587
486 Hospital attractiveness 4.13 1.01 0.660 3.36 1.11 0.654
Medical staff appearance 4.31 0.99 0.699 3.81 1.04 0.625
Attractiveness of medical materials 4.09 0.96 0.674 3.37 1.12 0.673
Reliability
The hospital staff provide promised services 4.27 0.85 0.621 3.12 1.24 0.694
Hospital staff are interested in solving patient’s
problem 4.33 0.90 0.650 3.43 1.12 0.708
The hospital staff get things done the first time 3.80 1.15 0.559 3.29 1.09 0.616
Providing timely services 4.22 0.91 0.637 3.31 1.13 0.684
The hospital staff insist on error free records 4.09 1.04 0.619 3.38 1.08 0.624
Responsiveness
The hospital staff communicate to patients about
service provision 4.10 1.08 0.728 3.44 1.19 0.676
The hospital staff provide prompt services 4.08 1.015 0.746 3.29 1.14 0.697
Medical staff willingness to help patients 4.25 0.93 0.695 3.43 1.13 0.770
Medical staff never too busy to respond to
patients request 4.10 1.12 0.685 3.31 1.15 0.696
Assurance
Hospital staff demeanour instils confidence 4.17 0.99 0.654 3.37 1.23 0.730
Patients feel safe in the hospital 4.27 0.95 0.715 3.57 1.04 0.712
Hospital staff are always courteous towards
patients 4.21 0.90 0.667 3.42 1.13 0.751
Medical staff are knowledgeable enough 4.12 0.94 0.705 3.60 0.98 0.637
Empathy
Hospital staff give patients individual attention 4.19 0.94 0.697 3.47 1.11 0.724
Hospital has convenient opening hours 3.98 1.01 0.597 3.33 1.15 0.603
Hospital staff give patients personal attention 4.16 0.91 0.655 3.43 1.12 0.635
Table II. Staff have patients interest at heart 4.31 0.87 0.667 3.58 1.01 0.670
Service quality dimension Medical staff understand clearly patients’ specific
mean scores needs 4.18 0.94 0.676 3.53 1.13 0.752
The perception scores suggest that patients were fairly convinced about hospital
service provision. Thus the manner in which patients wished to be treated when they
visit the hospital did not compare favourably with actual services rendered. Each
service quality dimension was highly correlated with the total computed variables,
suggesting how patient attach importance to these dimensions when evaluating
service quality.
Differences between perception and expectation scores were computed using
repeated t-measures since we were only interested in estimating the mean difference for
the variables (Pallant, 2007). This approach has been used in previous studies
(Mostafa, 2005; Sohail, 2003). All perception and expectations items were statistically
significant (p , 0:001) (Table III). The negative mean difference scores suggest that
patient service expectations in their healthcare encounter are not being met. This gap
Service quality in
Gap Std. error
P – E SD mean t healthcare
Tangibles
institutions
Modern equipment in the hospital 20.95 1.28 0.081 2 11.71 *
Hospital attractiveness 20.78 1.24 0.079 2 9.86 *
Medical staff appearance 20.50 1.15 0.073 2 3.87 * 487
Attractiveness of medical materials 20.72 1.37 0.087 2 8.32 *
Reliability
The hospital staff provide promised services 21.14 1.53 0.097 2 11.73 *
Hospital staff are interested in solving patient’s problem 20.90 1.45 0.092 2 9.81 *
The hospital staff get things done the first time 20.51 1.36 0.086 2 5.92 *
Providing timely services 20.92 1.38 0.088 2 10.44 *
The hospital staff insist on error free records 20.71 1.33 0.084 2 8.43 *
Responsiveness
The hospital staff communicate to patients about service provision 20.66 1.25 0.079 2 8.34 *
The hospital staff provide prompt services 20.79 1.39 0.088 2 8.96 *
Medical staff willingness to help patients 20.82 1.26 0.080 2 10.30 *
Medical staff never too busy to respond to patients request 20.69 1.40 0.089 2 7.76 *
Assurance
Hospital staff demeanour instils confidence 20.80 1.51 0.096 2 8.38 *
Patients feel safe in the hospital 20.69 1.26 0.080 2 8.64 *
Hospital staff are always courteous towards patients 20.78 1.45 0.092 2 8.47 *
Medical staff are knowledgeable enough 20.52 1.18 0.075 2 6.99 *
Empathy
Hospital staff give patients individual attention 20.72 1.31 0.08 2 8.63 *
Hospital has convenient opening hours 20.65 1.52 0.10 2 6.81 *
Hospital staff give patients personal attention 20.73 1.42 0.09 2 8.14 *
Staff have patients interest at heart 20.72 1.13 0.07 2 10.14 *
Medical staff understand clearly patients’ specific needs 20.65 1.22 0.08 2 8.45 * Table III.
Repeated t-measures –
Notes: *Paired mean difference significant at 0.001(two-tailed test) results
signals that policy actions are required to remove the bottlenecks. To examine the
distinct service-quality concepts, we used factor analysis with Varimax rotation
(Table IV). Factor analysis is able to group variables that are not correlated
appropriately. The model’s strength in explaining the factors extracted was strongly
supported by the Kaiser-Meyer-Olkin (KMO) sampling adequacy measure (0.932) and
Bartlett’s Sphericity Test (x 2 ¼ 31:263; df ¼ 231, p , 0:001). Using minimum
Eigenvalues of 1.0 (Child, 1990), the model produced four factors contrary to the
SERVQUAL model’s original five factors (Table IV). The first factor collapsed
SERVQUAL model’s responsiveness and assurance, which we termed “prompt
attention”. The second and fourth factors produced similar service dimensions in the
original model and so they were labelled “tangibles” and “reliability” respectively. The
third factor items can be appropriately described as access to the hospital and
clinicians. This factor was therefore termed “access”. Our study therefore identified
four distinct service-quality perceptions in Ghana.
IJHCQA
Component
26,5 Items 1 2 3 4
Tangibles
(% of variance explained ¼ 46:245; Cronbach a ¼ 0:80)
Modern equipment of the hospital 0.833
488 Attractiveness of the hospital 0.734
Neat appearance of medical staff 0.676
Reliability
(% of variance explained ¼ 52:55; Cronbach a ¼ 0:84)
Hospital staff provide promised services 0.674
Staff are interested in solving patient’s problem 0.680
Hospital staff gets thing done the first time 0.721
Timely services 0.630
Hospital staff insist on error free records 0.670
Prompt attention
(% of variance explained ¼ 58:19; Cronbach a ¼ 0:89)
Hospital staff communicates service provision to patients 0.596
Hospital staff provide prompt services 0.717
Medical staff willingness to help patients 0.657
Medical staff never get busy to respond to patients’ request 0.642
Hospital staff demeanour instil confidence 0.570
Patients feel safe in the hospital 0.678
Hospital staff are always courteous towards patients 0.506
Medical staff are knowledgeable enough 0.516
Access
(% of variance explained ¼ 62:85; Cronbach a ¼ 0:77)
Hospital staff give patients individual attention 0.650
Hospital has convenient opening hours 0.741
Hospital staff give patients personal attention 0.726
Table IV. Notes: Kaiser-Meyer-Olkin Measure of Sampling ¼ 0:932; Bartlett’s Test of Sphericity
Factor analysis (x 2 ðdfÞ ¼ 31:263ð231Þ; p , 0:001)
Conclusion
Every rational customer expects to be treated with dignity and respect in any service
490 organisation. This expectation is likely to be more in the healthcare industry where illness
temporarily reduces patient autonomy and creates disaffection. Our findings suggest that
patients do not get the medical treatment services they want. Therefore health managers
can use these findings and recommendations to improve service delivery.
References
Abekah-Nkrumah, G., Manu, A. and Atinga, R.A. (2010), “Assessing the implementation of
Ghana’s patient charter”, Health Education, Vol. 110 No. 3, pp. 169-185.
Andaleeb, S. (1998), “Determinant of customer satisfaction with hospitals: a managerial model”,
International Journal of Health Care Quality Assurance, Vol. 11 No. 6, pp. 181-187.
Anderson, E. and Zwelling, L. (1996), “Measuring service quality at the University of Texas M.D.
Anderson Cancer Centre”, International Journal of Health Care Quality Assurance, Vol. 9
No. 7, pp. 9-22.
Atinga, R.A. (2011), A Critique of Quality Healthcare Management in Ghanaian Hospitals,
Lambert Academic Publishing, Saarbrücken.
Atinga, R.A., Abekah-Nkrumah, G. and Domfeh, K.A. (2011), “Managing healthcare quality: a
necessity of patient satisfaction”, International Journal of Health Care Quality Assurance,
Vol. 7 No. 24, pp. 548-563.
Baker, C., Akgün, H.S. and Al Assaf, A.F. (2008), “The role of expectations in patient assessments
of hospital care: an example from a university hospital network, Turkey”, International
Journal of Health Care Quality Assurance, Vol. 21 No. 4, pp. 343-355.
Boshoff, C. and Gray, B. (2004), “The relationship between service quality, customer satisfaction
and buying intentions in the private hospital industry”, South African Journal of Business
Management, Vol. 35 No. 4, pp. 27-37.
Child, D. (1990), The Essentials of Factor Analysis, Cassell, London.
Cunningham, L. (1991), The Quality Connection in Health Care: Integrating Patient Satisfaction
and Risk Management, Jossey-Bass, San Francisco, CA.
Curry, E. and Sinclair, A. (2002), “Assessing the quality of physiotherapy services using
SERVQUAL”, International Journal of Health Care Quality Assurance, Vol. 15 No. 5,
pp. 197-205.
de Ruyter, K., Wetzels, M. and Bloemer, J. (1998), “On the relationship between perceived service
quality, service loyalty and switching costs”, International Journal of Service Industry
Management, Vol. 9 No. 5, pp. 436-453.
Fottler, M.D., Ford, R.C. and Heaton, C.P. (2002), Achieving Service Excellence: Strategies for
Health, Health Administration Press, Chicago, IL.
Frost, A. and Kumar, M. (2001), “Service quality between internal customers and internal
suppliers in an international airline”, International Journal of Quality & Reliability
Management, Vol. 18 No. 3, pp. 371-386.
Grönroos, C. (1984), “A service, quality model and its marketing implication”, European Journal
of Marketing, Vol. 18 No. 4, pp. 36-44.
Hair, J.F. Jr, Andersen, R.E., Tatham, R.L. and Black, W.C. (1995), Multivariate Data Analysis, Service quality in
4th ed., Prentice Hall, Englewood Cliffs, NJ.
healthcare
Herstein, R. and Gamliel, E. (2006), “The role of private branding in improving service quality”,
Managing Service Quality, Vol. 16 No. 4, pp. 306-319. institutions
Iyer, R. and Muncy, J.A. (2004), “Who do you trust?”, Marketing Health Services, Vol. 24 No. 2,
pp. 26-31.
Jabnoun, N. and Chacker, M. (2003), “Comparing the quality of private and public hospitals”, 491
Managing Service Quality, Vol. 13 No. 4, pp. 290-299.
Jewett, J.J. and Hibbard, J.H. (1996), “Comprehension of quality care indicators: differences among
privately insured, publicly insured, and uninsured”, Health Financial Review, Vol. 18 No. 1,
pp. 75-94.
Kettinger, I. and Lee, M. (1995), “Perceived service quality and user satisfaction with the
information service function”, Decision Sciences, Vol. 25 No. 5, pp. 733-760.
Knutson, D.J., Kind, E.A., Fowles, J.B. and Adlis, S. (1998), “Impact of report cards on employees:
a natural experiment”, Health Care Financial Review, Vol. 20, pp. 5-27.
Lapsley, H. (2000), “Quality measures in Australian health care”, in Bloom, A. (Ed.), Health
Reform in Australia and New Zealand, Oxford University Press, Melbourne, pp. 282-292.
Lee, P., Khong, P. and Ghista, D. (2006), “Impact of deficient healthcare service quality”,
The TMQ Magazine, Vol. 18 No. 6, pp. 563-571.
Ministry of Health (2007), Independent Review of Programme of Work – 2006, MoH, Accra.
Mostafa, M.M. (2005), “An empirical study of patients expectations and satisfactions in Egyptian
hospitals”, International Journal of Health Care Quality Assurance, Vol. 18 No. 7,
pp. 516-532.
Nketiah-Amponsah, E. and Hiemenz, U. (2009), “Determinants of consumer satisfaction of health
care in Ghana: does choice of health care provider matter?”, Global Journal of Health
Science, Vol. 1 No. 2, pp. 50-61.
Øvretveit, J. (2000), “Total quality management in European healthcare”, International Journal of
Health Care Quality Assurance, Vol. 13 No. 2, pp. 74-80.
Pallant, J. (2007), Step by Step Guide to Data Analysis Using SPSS for Windows, 3rd ed.,
McGraw-Hill Education, Houndsmills.
Parasuraman, A., Zeithaml, V. and Berry, L.L. (1988), “SERVQUAL: a multiple-item scale for
measuring customer perceptions of service quality”, Journal of Retailing, Vol. 64 No. 1,
pp. 12-37.
Saleh, F. and Ryan, C. (1991), “Analysing service quality in the hospitality industry using the
SERVQUAL model”, Service Industries Journal, Vol. 11 No. 1, pp. 324-343.
Sohail, M.S. (2003), “Service quality in hospitals: more favourable than you might think”,
Managing Service Quality, Vol. 13 No. 3, pp. 197-206.
Smith, K.B., Humphreys, J.S. and Jones, J.A. (2006), “Essential tips for measuring levels of
consumer satisfaction with rural health service quality”, Rural and Remote Health, Vol. 6
No. 4, p. 594.
Ramsaran-Fowdar, R.R. (2008), “The relative importance of service dimensions in a healthcare
setting”, International Journal of Health Care Quality Assurance, Vol. 21 No. 1, pp. 104-124.
Rhodes, R.L., Mitchell, S.L., Miller, S.C., Connor, S.R. and Teno, J.M. (2008), “Bereaved family
members evaluation of hospice care: what factors influence overall satisfaction with
services?”, Journal of Pain and Symptom Management, Vol. 35 No. 4, pp. 365-371.
IJHCQA Rohini, R. and Mahadevappa, B. (2006), “Service quality in Bangalore hospitals – an empirical
study”, Journal of Services Research, Vol. 6 No. 1, pp. 59-85.
26,5 Taylor, S.A. and Baker, T. (1994), “An assessment of the relationship between service quality
and customer satisfaction in the formation of consumers purchase intentions”, Journal of
Retailing, Vol. 7 No. 2, pp. 163-178.
Tucker, J.L. III and Adams, S.R. (2001), “Incorporating patients assessment of satisfaction and
492 quality: an integrative model of patients evaluations of their care”, Managing Service
Quality, Vol. 11 No. 4, pp. 272-286.
Turkson, P.K. (2009), “Perceived quality of healthcare delivery in rural districts of Ghana”,
Ghana Medical Journal, Vol. 43 No. 2, pp. 65-70.
Wiesniewski, M. and Wiesniewski, H. (2005), “Measuring service in a hospital colposcopy clinic”,
International Journal of Health Care Quality Assurance, Vol. 18 No. 3, pp. 217-228.
Witt, C. and Steward, H. (1996), “Solicitors and customer care”, Service Industries Journal, Vol. 16
No. 1, pp. 21-34.
Yip, W., Wang, H. and Liu, Y. (1998), “Determinants of patient choice of medical provider: a case
study in China”, Health Policy and Planning, Vol. 13 No. 3, pp. 311-322.
Corresponding author
Roger A. Atinga can be contacted at: ayimbillah@yahoo.com