Example Business Plan Lighthouse Adventure Club

BUSINESS PLAN
LIGHTHOUSE ADVENTURE CLUB
SEPTEMBER 2014
IMPACT ADVENTURE PTE. LTD. ROC NO.: 201417520H
237A Joo Chiat Road Singapore 427494
1
DISCLAIMER
THIS DOCUMENT ISSUED BY IMPACT ADVENTURES PRIVATE LIMITED IS FOR PRIVATE
CIRCULATION ONLY. THE INFORMATION INCLUDED IN THIS DOCUMENT IS STRICTLY
CONFIDENTIAL AND IS ONLY FOR THE USAGE OF THE COMPANY, FIRM OR INDIVIDUAL TO WHOM
IT WAS SENT AND WHOSE NAME APPEARS ON THE FACE OF THIS DOCUMENT. THE INFORMATION
CONTAINED HEREIN MAY NOT BE REPRODUCED, DISTRIBUTED OR PUBLISHED BY ANY
RECEIPIENT WITHOUT THE PRIOR WRITTEN CONSENT OF IMPACT ADVENTURES PRIVATE
LIMITED.
THE INFORMATION, DATA AND OPINION CONTAINED IN THIS DOCUMENT ARE FOR BACKGROUND
PURPOSES ONLY, DO NOT PURPORT TO BE FULL OR COMPLETE AND DO NOT CONSTITUTE
INVESTMENT ADVICE. THIS DOCUMENT DOES NOT CONSTITUTE OR FORM PART OF ANY OFFER
TO ISSUE OR SELL, OR ANY SOLICITATION OF AN OFFER TO SUBSCRIBE OR PURCHASE, ANY
INVESTMENT NOR SHALL IT OR THE FACT OF ITS DISTRIBUTION FORM THE BASIS OF, OR BE
RELIED ON IN CONNECTION WITH, ANY CONTRACT THEREFORE.
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CONTAINED IN THE DOCUMENT OR THEIR ACCURACY OR COMPLETENESS. NO REPRESENTATION,
WARRANTY OR UNDERTAKING, EXPRESS OR IMPLIED, IS GIVEN AS TO THE ACCURACY OR
COMPLETENESS OF THE INFORMATION OR OPINIONS CONTAINED IN THIS DOCUMENT BY ANY OF
THE MANAGEMENT OF IMPACT ADVENTURES PRIVATE LIMITED, ITS PARTNERS OR EMPLOYEES
AND NO LIABILITY IS ACCEPTED BY SUCH PERSONS FOR THE ACCURACY OR COMPLETENESS OF
SUCH INFORMATION OR OPINIONS.
THE SUMMARY DESCRIPTION PROVIDED BY THE COMPANY, IMPACT ADVENTURES PRIVATE
LIMITED, ABOUT THE PROJECT VENTURES UNDERTAKEN BY THE ABOVE-MENTIONED COMPANY
AND OTHER MATERIALS ARE PROVIDED TO YOU FOR THE SOLE PURPOSE OF DISCUSSION ONLY.
THIS INFORMATION, WHICH INCLUDES DATA, OPINIONS, AND PROJECTIONS ARE NOT INTENDED
TO PROVIDE, AND SHOULD NOT BE RELIED UPON FOR LEGAL, ACCOUNTING OR TAX ADVICE OR
INVESTMENT RECOMMENDATIONS. YOU SHOULD CONSULT YOUR TAX, LEGAL, ACCOUNTING OR
OTHER ADVISORS ABOUT THE ISSUES DISCUSSED HEREIN. A POTENTIAL INVESTOR EXPRESSING
AN INTEREST TO INVEST IN THE VENTURE WILL THEN BE PROVIDED WITH AN OFFERING
MEMORANDUM AND SUBSCRIPTION AGREEMENT FOR THE INVESTMENT OPPORTUNITY.
PROSPECTIVE INVESTORS MUST REVIEW THE MEMORANDUM AND SUBSCRIPTION AGREEMENT,
INCLUDING THE RISK FACTORS, BEFORE MAKING A DECISION TO INVEST AND SHOULD RELY
ONLY ON THE INFORMATION CONTAINED IN THE MEMORANDUM AND AGREEMENT IN MAKING
THEIR INVESTMENT DECISIONS.
INVESTING IN BUSINESS VENTURES AND ANY SECURITIES INVOLVES RISK. THERE CAN BE NO
ASSURANCE THAT THE INVESTMENT OBJECTIVES DESCRIBED HEREIN WILL BE ACHIEVED. ANY
PAST PERFORMANCE IS NOT A GUARANTEE OF FUTURE RESULTS. INVESTMENT LOSSES MAY
OCCUR FROM TIME TO TIME AND INVESTORS COULD LOSE PART OR ALL OF THEIR INVESTMENT.
DISTRIBUTION OF THIS INFORMATION TO ANY PERSON OTHER THAN THE PERSON TO WHOM
THIS INFORMATION WAS ORIGINALLY DELIVERED AND TO SUCH PERSON’S ADVISORS IS
UNAUTHORISED AND ANY REPRODUCTION OF THESE MATERIALS, IN WHOLE OR IN PART, OR THE
DIVULGENCE OF ANY OF THEIR CONTENTS, WITHOUT THE PRIOR WRITTEN PERMISSION OF
IMPACT ADVENTURES PRIVATE LIMITED, IS PROHIBITED. THE MATERIALS THAT FOLLOW ARE
ACCURATE AS OF THIS DATE AND NO REPRESENTATION OR WARRANTY IS MADE AS TO ITS
CONTINUED ACCURACY AFTER SUCH DATE.
Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

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Contents
1. Executive Summary ............................................................................................................................................... 3
1.1 Background Definitions ..................................................................................................................................5
1.2 Business Profile ................................................................................................................................................6
2. Product Information .............................................................................................................................................. 8
2.1 Site Analysis .....................................................................................................................................................8
2.2 Facilities .........................................................................................................................................................10
2.3 Activities .........................................................................................................................................................12
2.4 Programs ........................................................................................................................................................13
3. Market Analysis Summary .................................................................................................................................14
3.1 Industry Size ..................................................................................................................................................14
3.2 Market Study .................................................................................................................................................15
3.3 Market Competition ......................................................................................................................................16
3.4 Product Differentiation .................................................................................................................................17
3.5 Market Segmentation ....................................................................................................................................18
4. Project Timeline ...................................................................................................................................................20
5. Strategy and Implementation Summary ............................................................................................................21
5.1 Pricing Strategy .............................................................................................................................................21
5.2 Pricing Model ................................................................................................................................................22
5.3 Sources of Revenue........................................................................................................................................23
5.4 Marketing Strategy Summary......................................................................................................................24
6. Management Summary .......................................................................................................................................25
7. Corporate Social Responsibility .........................................................................................................................27
8. Financial Plan ......................................................................................................................................................28
8.1 Break-even Analysis ......................................................................................................................................28
8.2 Assumptions Analysis ....................................................................................................................................28
8.3 Revenue and Cost Analysis ...........................................................................................................................29
8.4 Projected Income Statement .........................................................................................................................31
8.5 Capital Requirements ...................................................................................................................................32
Annex A ......................................................................................................................................................................34
Curriculum Vitae of Management .......................................................................................................................34
Annex B ......................................................................................................................................................................38
Sample Program Curriculum ...............................................................................................................................38

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1. Executive Summary
a. Lighthouse Adventure Club is a premium outdoor adventure and sports centre located in Pulau
Pangkil, Riau Province, Indonesia. It is situated 70 kilometers away from Singapore. In essence, it
is an outdoor playground for those who are seeking for thrill, challenge or simple family-bonding
time.
b. Lighthouse Adventure Club is an integrated adventure park where outdoor sports lovers can enjoy
high-quality sports facilities that is unlike any other parks or campsites in Singapore, Bintan or
Batam.
c. These sports facilities and infrastructure will be exclusively designed by existing successful
sports operators in Singapore. For example, our paintball zone will be designed by our paintball
partner, Red Dynasty Paintball. Red Dynasty Paintball have been in the Singapore paintball
industry for several years, and they have been successful in their business. With their expertise,
coupled with management and market knowledge, they will be able to provide Lighthouse
Adventure Club with the sure-fire operational capabilities and the market appeal. These strategic
partnerships with the different existing business owners will see Lighthouse Adventure Club as a
ready-made outdoor adventure and sports park that will capture the market earlier and faster, as
they add immediate prestige, credential, and reputation to the adventure club.
d. There are an extensive range of sports and outdoor adventure activities that we are able to offer to
our clients and guests. In this integrated sports park, our guests will be able to immerse
themselves in a rugged, yet safe, environment to experience different activities, from rock-
climbing to scuba-diving. We will also conduct outdoor adventure tour programs will cater to
both the entry-level as well as the most avid adventurers.
e. We offer an immersive and hands-on experience for our guests, from land expeditions to sea-
explorations, by providing the quality in infrastructure and expertise in our team of trainers and
guides. We will also provide simple beach-front accommodation at the centre, where guests can
look forward to their well-deserved rest after experiencing a long day of exhilarating activities.
f. Our target audience will be adult adventurers, students, families and corporate groups, with a
target age of 7-35 years old.
g. Located in between Batam and Bintan, we are targeting the tourists visiting the region – a realistic
estimation of 2.2 million potential customers for Lighthouse Adventure Club. That equates to a
total dollar volume of 2 billion dollars in the Riau tourism industry.
h. This product is conceived from the fact that despite having many luxury accommodation in
Bintan and Batam, there are few alternatives in outdoor entertainment and leisure sports venues in
close proximity for the visitors, especially the active adults and the families with young children.
i. With that in mind, Mr. Hidden and Mr. Hilmy Gozan, with a prior collective experience of 10
years being outdoor adventure facilitators and campsite managers, decided to start an adventure
park that will offer our guests a wholesome and dynamic experience.

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j. The founders of the venture have legally procured the land in Pulau Pangkil and it is ready for
development. Preliminary talks with the various business owners to be partners of the adventure
club have already taken place.
k. The reason of setting this adventure park in Pulau Pangkil is to create a catchment of the Riau
tourism market. It is a rising market with high potential to grow in the next few years, as the
Indonesian government continues to develop Bintan as a tourism attraction. Because of the
increasing popularity of the region in Singapore, Malaysia, Hong Kong and South Korea, and the
significant dollar volume of the industry, it will potentially generate high returns for the investors
in this venture.
l. The management team believes that the market is ready for disruption now. This venture could
not be viable before because the region was not as popular a tourism destination as compared to
now. The Indonesian government has placed their focus in Bintan only recently, and they have
attracted high levels of foreign investment into the development of luxury resorts. With the
operation of the international airport in Bintan in 2015, it is predicted that Bintan and Batam will
be a prime tourism destination, attracting tourists by the millions.
m. With many of the resorts in Bintan and Batam being established and ready to expand the market
in years to come, Lighthouse Adventure Club is a complimentary attraction that can latch itself
onto the success of the tourism sector.
n. A long-term vision of this venture will be to replicate the successful model of the adventure park
to several other locations, developing an adventure park chain in developed tourism markets in
South-East Asia.
o. The purpose of this document is to inform any prospective investor(s) and business partner(s)
about the details of the venture concept, realistic financial projections of the project, and finally,
the capital costs involved in this venture.

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1.1 Background Definitions
a. Outdoor Adventure is generally referred to as a set of organized activities in an outdoor setting,

designed for the participants for two main purposes: Pleasurable appreciation of nature and
physical health benefits.
b. When a group or a team of participants engage in outdoor adventure, more educational benefits
can be seen. Such benefits are as follows (the list is not exhaustive):
1. Building of stronger social ties (team-building)
2. Improvement in communication skills
3. Development in leadership skills
4. Development in risk-taking skills (management of risks)
5. Improvement in goal-setting and goal-achieving skills
6. Self-discovery (character, resilience, ability to be a team-player)
c. Outdoor Sports are generally activities, whether enjoyed solo or as a team, governed by rules and
regulations to meet a certain set of goals and objectives.
d. Sports enthusiasts are driven mainly by pleasure and passion for the game, and there is a wide
range of benefits that a person can derive from outdoor sports:
1. Improvement of fitness level
2. Building of discipline in training and learning of the sport
3. Increase in ability to work as a team (team-oriented sports)
e. Programs are planned and coordinated schedules of events and activities, with a plan of action to
achieve a specific set of goals and purposes, tangible or intangible. Lighthouse Adventure Club
will offer different outdoor adventure programs to fit the needs of the various target audiences.
Our programs can be in the format of day courses, overnight courses, or camps.

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1.2 Business Profile
Vision
A premium outdoor adventure centre in Asia
Our vision is to create a differentiated adventure centre in South-East Asia, creating for adventure sports
lovers and families to have a premium experience of immersing in a dynamic and active environment. We
aim to be a one-stop centre that offers all the best outdoor adventure facilities that our guests can find in
the market.
Motto
We challenge. You overcome.
We challenge our participants and guests. In order to achieve the objectives of the activities, they will be
challenged - physically, mentally, psychologically, as well as in their working and thinking processes. We
want our guests to be challenged and eventually working together to overcome these challenges. We
believe in teamwork, no “one-man shows”. Everybody can achieve more by being a team player. We
believe that that is, in essence, what life is all about – overcoming challenges with the people in our
community, savoring those sweet successes together and celebrating life. We aim to create that sense of
accomplishment in our guests.
Objectives
The macro objectives of Lighthouse Adventure Club include:
1. Achieving 100% logistical accountability for all company-own equipment.
2. Creating economic opportunities to site neighborhood due to the establishment of business.
3. Be the premier adventure centre of choice for adventurers in Asia.
Company Ownership
Impact Adventures Private Limited is directed by Mr. Hidden and Mr. Hilmy Gozan. The private limited
company was incorporated on 17 June 2014 in Singapore under the Accounting and Corporate
Regulatory Authority. Minor shareholder includes Mr. Errol Stahlmann, the legal landlord of the venue.

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Corporate Structure
Impact Adventures Private Limited is a private limited company based in Singapore. All administrations
and finances will be processed in Singapore.
A subsidiary company of Impact Adventures Private Limited that is based in Indonesia will be set up.
Impact Adventures Perseroan Terbatas will then act as an operations-based company, financed by the
parent company in Singapore for all operations in the adventure centre.
Impact Adventures Private

Limited (Singapore)
30-year Private Finances

Lease
Lighthouse Adventure Impact Adventures Perseroan

Club Terbatas (Indonesia)
Manages
and
Operates

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2. Product Information
2.1 Site Analysis
Proposed
Site
Location: Pulau Pangkil, Riau Islands Province, Indonesia (00° 49’ 00” N, 104° 22’ 00”E)
Distance from Singapore: 70km
Land Area: 39,000 square meters/419,640 square feet
Site details: Beach-front property facing the South China Sea
Topography: Relatively flat land, maximum elevation on island is 48 meters
Water Supply: Underground water supply only
Electricity: No reliable grid electricity is present at site
Total Island Population Size: 1,000 persons
Average Air Temperature: 23 - 31 degrees Celsius

Average Wind Speed: 8 to 10 knots
Climate: Tropical climate with a monsoon season between November and January
History of Natural Disasters: There are no recorded natural disasters on the island. Due to its favorable
location between Bintan and Batam, it is generally shielded from strong winds, earthquakes and tsunamis.
It was not affected by the 2004 Indian Ocean earthquake and tsunami. It is also generally not affected by
haze created by the forest fires in Sumatra.

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Access:
From Singapore (2.5 hours travelling time):
Tanah Merah Ferry Terminal – Tanjung Pinang Ferry Terminal – Domestic ferry to Pangkil
From Bintan Resorts (2.5 hours travelling time):
Taxi ride to Tanjung Pinang – Domestic ferry to Pangkil
From Batam (1.5 hours travelling time):
Ferry ride at Telaga Punggur – Tanjung Pinang Ferry Terminal – Domestic ferry to Pangkil
Ports of access for international guests:

 Changi Airport (Singapore)
 Hang Nadim Airport (Batam)
 Raja Haji Fisabilillah Airport (Bintan)
 Bintan Resorts International Airport (Opening in 2015)
SWOT Analysis of Site

Strengths Opportunities
 Low costs of labor and raw materials  Opening of International Airport in Bintan
 Strategic location – Accessible from Bintan Resorts in 2015
and Batam (Holiday destinations)  Free Trade Zone in Bintan
 Rich source of seafood
Weaknesses Threats
 Lack of reliable grid power on site – use  Limited administrative efficiency
private generators  No natural crisis control unit present on site
 Lack of proper sewage system
 Lack of potable water access
Potential weaknesses and threats Possible solutions/course of action

Lack of proper sewage system  Set up a simple drainage system to control the flow of
rain water during the monsoon season
 Build septic tanks in toilets for collection of human
waste
 Use waste bins for waste liquids and oils collection in
the restaurant for disposal at Tanjung Pinang
Lack of potable water access  Install small-scale water distillation and purification
plants for preparation of underground water
 Purchase barrels of drinking water from Tanjung Pinang
Limited administrative efficiency  Mr. Hilmy, the Executive Director, is an Indonesian and
he has a family business in Jakarta. Because he is a
local, there are fewer bureaucratic red tapes to overcome
as compared to a foreigner setting up a business in
Indonesia, saving significant time and money.
No natural crisis control unit  Set up a security ranger team to look after the centre
 Establish basic fire-fighting protocol in centre

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2.2 Facilities
Accommodation units will be provided for guests to stay overnight at Lighthouse Adventure Club. 10
units of beach-front chalets will each hold 4 persons, complete with a toilet and beds. Also, traditional
long-houses will be built as accommodation for school students, holding a maximum of 200 students. For
the more rugged and adventurous, they can pitch personal tents at an allocated area to rest for the night.
Lighthouse Adventure Club will feature a simple restaurant for guests to enjoy their meals in. The
restaurant will offer traditional Riau cuisine and seafood that is caught freshly from the sea.
Public toilets and drinking water points will be located all around the adventure centre for the
convenience of the guests.
The facilities featured are the main attractions of the adventure centre. The extensive infrastructure of the
centre will provide guests with many different activities and programs to experience. The facilities will be
split into six zones for different set of activities. Lighthouse Adventure Club will be partnering up with
several existing successful business owners to set up their exclusive facilities here. The facilities will be
managed by the vendors, as they had proven their management model viable in their existing business.
This will mean that Lighthouse Adventure Club is able to boost sales straight away, without any trial-and-
error period.
1. Climbing Zone
2. Expedition Zone
3. Extreme Motorsports Zone
4. Paintball Zone
5. Obstacles Zone
6. Dive Zone
In each of the zones, we will split the zones further into sub-zones according to age levels. For example,
in the paintball zone, we will design some arenas that are specifically suitable for adults, and some
suitable for our young guests.
 Juniors aged 7-12
 Teens aged 13-17
 Young adults and adults aged 18-35
 Athletes aged 17-35
Zone Description Target Group No. of

Units
Climbing Zone A High Ropes Challenge Course is a circuit Teens/Adults 1
complex of climbing stations 10m-20m above
ground level that includes high rope obstacles.
Climbing tower that includes a 100m zip-line, an Teens/Adults/ 1
abseiling station and rock-climbing wall. Athletes
A Junior Challenge Course caters to the guests Juniors 1
aged 7-12. The circuit complex will be lower in
height, and the difficulty will be lower.

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Junior rock walls will be included in the complex, Juniors 1

where the juniors can get a simple experience of
scaling a low rock wall.
Expeditions Zone Sea Expeditions will be conducted in the form of Teens/Adults/ 30 sets of
an island-hopping kayaking expedition. Athletes kayaking
Participants will undergo a 10-km circuit route in equipment
single kayaks that allows them to explore the (single)
nearby uninhabited islands.
A kayaking confidence course will be conducted in Juniors/Teens 40 sets of
double-seater kayaks and participants will be going kayaking
on a 5-km circuit route to the nearest island and equipment
back. Participants will get used to paddling in a (double)
kayak and acclimatized to the open sea.
Land expedition is a trek around the dense Juniors/Teens/ Expedition
vegetation around the island. This will serve as a Adults/Athletes equipment
good opportunity for our guests to get back in
nature. The difficulty can be adjusted by increasing
or decreasing the weight load of the expedition
bags carried by each participant.
Extreme Pulau Pangkil features an undulating 18-km dirt Adults/Athletes 30 dirt
Motorsports track around the island that the guests can bikes
Zone experience on a dirt motorbike. The dirt trail will
lead the guests up the highest peak of the island.
Even at an elevation of 50m, guests will be able to
witness the breathtaking view of the sea and the
neighboring islands. Without the clutter of cargo
ships that pollutes the horizon, this will be a sight
to behold.
The waters around Pulau Pangkil are generally Adults/Athletes 10 jet skis
calm and is suitable for jet skis. Our guests can
enjoy the thrill of speeding in the open sea under
the supervision of a safety guide.
Dive Zone The island is surrounded by coral reef, pristine and Teens/Adults/ 1 Dive
untouched by pollution. Here, our guests will find Athletes school
themselves in an underwater world that is largely
unexplored. Species of small sharks, rays and
turtles have been sighted by locals near the island,
making it a premium dive site that will attract
many diving enthusiasts. Pink dolphins have also
been remotely sighted in some areas of the South-
China Sea.
This dive school will feature a classroom and a
dive retail shop where divers can learn how to dive
and purchase their personal equipment. Guests can
choose to snorkel or dive.
Paintball Zone Tournament-grade paintball park will be set up in Adults 2
the centre. The adventure centre will feature arenas
that offers the guests different terrains and settings

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(e.g. desert warfare (sandy) and jungle warfare

(grassy and thick vegetation)
An exclusive facility that Lighthouse Adventure Adults 1
Club is proud to feature. Paintball players can have
the option of playing in the urban warfare setting.
A small concrete building complex will be
constructed to simulate an abandoned office
building and paintball players can enjoy a brand-
new experience, playing around obstacles made
out of office tables and cubicles.
A small shooting range will allow our juniors to Juniors 1
try shooting with a paintball gun at simple targets
(e.g. water bottles) or target boards.
Obstacle Zone Lighthouse Adventure Club will also feature low Adults/Athletes 1
obstacle course similar to military obstacle
courses. This obstacle zone will be used as one
component of training programs that consists of
sea swim, island runs, competitive cycling and
other physical exercises. This zone will be
primarily used for cross fit exercises.
A junior obstacle course can be designed to cater Juniors 1
to our more active juniors.
2.3 Activities
With the facilities and infrastructure, we are able to tailor our programs with activities that fit the clients’
needs and objectives.
Some of the activities that we can conduct in Lighthouse Adventure Club are:
Activity Brief Description
Climbing and Belay School Participants will learn the proper ways to wear the safety gears required
during any of the high ropes obstacles. They will also learn to act as
belayers for climbers to ensure a safe climb.
Extreme Motorsports Participants will experience a circuit route using a dirt motorbike/ATV
Circuit around the island.
Paintball Participants can choose from the various themes and setting to play
paintball in. The different themes will give a different experience.
Wilderness Survival School Using a raw and bare piece of land, we can provide for our guests an
experience of being left alone on an uninhabited island. Professional
instructors will then teach them basic fundamentals skills of wilderness
survival.
Dive trips Due to the pristine and untouched nature of the dive sites nearby, we can
market the dive sites to Singaporean divers who wants a quick weekend
dive. Juniors are also able to snorkel to explore the coral reefs around the
island.
Expeditions Lighthouse Adventure Club can offer land and sea expeditions to all our
guests, adjusting the difficulty to the target age group accordingly.

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Team-building activities Lighthouse Adventure Club can conduct team-building activities for our
clients – specifically schools and corporate groups – by using mobile
props and equipment.
Cultural Tours More suited for students in schools, we can arrange cultural exchanges
with the school on Pulau Pangkil. This will allow them to discover how
students in other countries learn and attend school and how it differs
from Singapore.
Values-in-action trips Schools can arrange with the village school to see how their students can
help to improve the school (paint the walls, donation of books or money,
building of facilities etc.)
Fishing trips Clients can experience the traditional methods used by the native
fishermen to catch fish.
CrossFit boot camp training Participants can undergo a series of obstacles designed to simulate
programs standard military obstacle courses, as part of CrossFit training.
Kelong Visit Participants can visit “kelongs” (fishing houses) around the island, and
discover how the native fishermen catch and breed seafood.
Campfire Mass campfires will be held for guests at night and traditional campfire
songs will be taught.
Yoga/Pilates Yoga/Pilates classes can be held at the beach, giving guests a different
experience as compared to practicing it in a studio classroom.
2.4 Programs
The list below shows some of the generic programs for our clients across all age groups:
 School team-building and orientation camp
 Corporate team-building cohesion
 Wilderness Survival Course
 Fitness Boot Camp
 Youth Adventure Challenge (all-inclusive sports package for small groups)
The aforementioned programs are overnight programs that are required to be booked by the clients in
advance.
Customizable Programs
Many of our guests expected at Lighthouse Adventure Club are holiday tourists residing in Bintan
Resorts. Hence, they may not have enough time or the interest to complete every item from a fixed
program package. For these guests that wish to visit the adventure centre for day programs, they will pay
a fixed price for a day pass. This day pass will allow them to mix and match the activities that they are
interested in. Each activity will have its fixed time duration.

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3. Market Analysis Summary
3.1 Industry Size

a. The tourism industry in Bintan and Batam have been very profitable and successful since the
development of Bintan and Batam Resorts.
b. The average expenditure a Singaporean tourist spends in Indonesia is US$642.17 in 2013, with an
average length of stay of 4.17 days.1
c. The greatest opportunity in the market in the region lies in the operations of a new International
Airport in the Bintan Resorts is set to operate in 2015, accommodating airplanes with a flying
range of 5 hours. In 2016, it will accommodate larger places with a flying range of 7 hours.
d. The Bintan Resorts expects 1,000,000 foreign visitors in 2015, up from 470,000 in 2011.2
e. Batam Resorts, in 2012, attracted a total of 1.22 million visitors.3
f. The collective appeal of Bintan and Batam will bring an estimated 2.2 million visitors to the
region each year.
g. With the existing figures, the total dollar volume of the tourism industry in Bintan and Batam is
estimated at 1.4 billion dollars.
h. Judging by the current number of visitors to the region, Lighthouse Adventure Club is seeking to
attract and capture 2% of the entire market in the first phase.
i. This can be achieved by establishing partnerships with the nearby resorts and hotels in the region
to include the adventure centre in their holiday packages. In exchange, a small percentage of the
sales can be cut to the resorts for selling our adventure centre to their guests.
1
Statistics data obtained from Statistic Indonesia, the official central statistics agency of Indonesia
2 Statistics and projections obtained from press releases by Gallant Ventures and the Jakarta Post
3 Information from the Jakarta Post

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3.2 Market Study
a. Bintan resorts
i. There are 5 main established resorts in Bintan.
 Bintan Lagoon Resorts
 Angsana Bintan Hotel
 Bintan Agro Resort
 Nirwana Gardens
 Club Med Bintan
ii. Only basic entertainment and sports facilities are offered in the resorts.
iii. Activities offered in these resorts:
 Animal Shows (horses and elephants)
 Clay shooting
 ATV rides
 Indoor sports courts
 Indoor gym
 Trekking
 Paintball (target shooting only)
 Cycling
 Jet ski with banana boats
 Diving and snorkeling
 Golf
iv. The resorts in Bintan generally focus on providing a luxurious experience for their guests
through world-class accommodation facilities. There are few extensive outdoor adventure
facilities in Bintan for families and individuals to engage in activities.
b. Batam resorts
i. Significant hotels and resorts include, but is not limited to:
 Nongsa Resorts
 Montigo Resorts
 Harris Resorts
ii. Similarly, these resorts focus on providing a luxurious staying experience for their guests.
c. Market competitors:
i. Loola Adventure Resort
ii. Forest Adventure
iii. Megazip Adventure Park

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3.3 Market Competition
Name of Proximity of Description Level of competition Pricing

competitor competition
Loola Direct Loola Adventure High. Loola Adventure Loola Adventure
Adventure competitors Resort, a Singaporean- Resort is located in close Resort charges an
Resort in close based company, is proximity to Lighthouse inclusive price of
locality located at the north- Adventure Club and S$200 per person
eastern area of Bintan. provide similar concepts per night,
There are many to their guests. The covering all
different sports barriers to entry could be available
facilities offered in the potentially high due to activities, food
resort. Their main their established and drinks as well
target customers are reputation in the as local transport.
Singaporean schools. industry.
Megazip Direct Megazip Adventure Moderate. Megazip Megazip charges
Adventure competitors Park is located at only offers climbing a single pass for
Park in distinct Sentosa, Singapore. facilities and other high their zip-line at
locality They offer exclusive elements. Its business S$39, while
climbing facilities concept is not the same packages of
imported from Europe as Lighthouse Adventure different rides are
and their main target Club. Also, both entities priced at S$50 to
customers are visitors serve different markets S$85.
at Sentosa. in different localities.
Forest Direct Similar to Megazip Moderate. Forest Forest Adventure
Adventure competitors Adventure Park, Forest Adventure may not pose charges S$42 for
in distinct Adventure is located in a direct threat to juniors under 18
locality Singapore and it Lighthouse Adventure and S$44 for
features 34 high ropes Club now for the same adults for a ticket
obstacles and treetop reasons as listed for to go through the
courses for their guests Megazip. However, with entire course. The
to explore. It is their established course will take
targeted at families and reputation and portfolio, an average of 2.5
is suitable for young companies like Megazip hours to
children. and Forest Adventure complete.
could expand overseas to
more strategic locations
in Bintan or Batam
resorts.

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3.4 Product Differentiation
Lighthouse Adventure Club is created to solve an existing problem: There is no adventure centre in the
region that offers a “one-stop” location where guests can enjoy a wide range of activities with high-
quality equipment.
Lighthouse Adventure Club aims to be a premium adventure centre. Why are we exclusive?
1. Excellent Location
 We are constructing a sea-front adventure centre in the region. This will allow us to
conduct activities on land and at sea conveniently.
 We are at a strategic location to receive guests from Singapore and tourists from Bintan
and Batam. By collaborations and partnerships with existing resorts, we can include their
guests for day programs. Singaporeans can also conveniently access our adventure centre
for a quick weekend trip to work out or unwind.
2. Premium Infrastructure
 Lighthouse Adventure Club is partnering up with various established outdoor sports
operators. With their expertise and experience, these operators will set up exclusive and
extensive sports facilities and equipment in the adventure centre. This will mean that all
the facilities our guests enjoy are of high quality in terms of entertainment and safety.
This will also mean that each facility in Lighthouse Adventure Club will be micro-
managed by proven successful managers.
3. Unique Methodology
 At Lighthouse Adventure Club, we believe in the benefits that adventure and sports can
bring to our clients. With that in mind, the methodology in our adventure programs is to
optimize and maximize these benefits within the shortest time possible.
 The methodology, together with a strict selection of trainers, will ensure the quality of
experience for our guests.
Why is our adventure centre set up in Pulau Pangkil, Indonesia?
1. Low Overhead Costs
 Land is relatively cheaper than in Singapore or Malaysia. With the same amount of
money, we are able to secure a bigger land space for our facilities. That will give us the
opportunity to create larger activity spaces for better entertainment and enjoyment.
 Manpower costs to hire Indonesian worker are significantly lower than similar
Singaporean workers or Malaysian workers (the wages of Indonesian workers are
between SGD150 – SGD400) thus it will be very economical for the centre.
2. High Profitability (derived from the highly positive tourism outlook for Bintan and Batam)
 High popularity for Bintan Resorts and Batam Resorts will drive tourism traffic to the
region. With extensive marketing and packaging, we will be able to tap into this traffic
for the benefit of the adventure centre.
 Without much entertainment at these resorts and hotels, Lighthouse Adventure Club will
add the element of adventure in the region, attracting these tourists for refreshing day
programs.

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3.5 Market Segmentation
a. Our target clients are adventurers, corporate groups, schools and families from Asia
b. The operations of the international airport in Bintan Resorts will allow Bintan, Batam and the
surrounding holiday destinations to be more accessible for people from countries outside the
region.
c. However, given the centre’s close proximity to Singapore, we reasonably expect that majority of
our clients will be Singaporeans, as reflected by past tourism statistics.
d. Based on previous records and reasonable extrapolation to the near future, Lighthouse Adventure
Club can categorize these clients and guests into sub-groups, for better optimization of marketing
and sale strategies.
i. Singaporean Corporate Groups
Corporate groups seeking cohesion programs or company retreats are usually funded by
significant year-end budgets. Based on industry standards, the dollar size for company
retreats, cohesions and team-building programs are fairly large and can prove to be
lucrative if Lighthouse Adventure Club can tap into this group of existing clients in the
market. Groups including private companies, government organizations and military
cohesions will fall under this category.
ii. Singapore Guests
Due to high accessibility of the centre, we are able to attract Singaporeans who are
seeking a short weekend get-away. These guests, generally young adults, working adults
and families, will spend an approximated duration of 1 or 2 days at Lighthouse
Adventure Club. Adventurous and sporty individuals or groups can enjoy the wide range
of facilities and sports that the centre is able to offer. Families can also enjoy family
bonding time as they engage in activities together.
iii. Foreign Guests
A small but significant number of guests expected at the centre will be from around the
region. From Bintan Resorts’ records, Bintan is regularly visited by guests from
Malaysia, Indonesia, Japan, Taiwan, Hong Kong, China and Japan. Also, it is noted that
these numbers are growing as Bintan is on the rise to become a premier holiday
destination in the region. We can expect that some foreign guests arriving from the
resorts in Bintan and Batam will also visit Lighthouse Adventure Club for a day trip, due
to the unique programs and activities it has to offer.
iv. Schools
The Ministry of Education Physical Education (MOE PE) syllabus 2014 requires all
government schools and their students to engage in outdoor education every year. The
MOE sets aside a large budget to subsidize the students in the outdoor courses, an effort
to encourage them to participate actively. With an estimation of 75,000 students every
year, this is a ready market with a sizable dollar volume.

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Customer Base
SG Guests
35% Foreign Guests
40%
SG Corporate
25%
Diagram 2: Proportion of Target Customers
e. In recent years, Bintan and Batam are frequented mainly by Singaporeans, seeking a short
weekend holiday nearby. The Balinese-style hotels and resorts, luxury designer golf courses, and
lure of the traditional Riau culture have attracted more than 400,000 tourists, families and
businessmen each year, with more than 30% of that number being Singaporeans.
f. We are targeting a fresh group of the market, aiming at the more active population. Our centre
will present itself as an active, dynamic and hyped-up weekend destination.
g. Therefore, we expect that 60% of our guests will be Singaporeans, who are becoming
increasingly affluent and willing to spend on a short getaway.
h. Our marketing and sales strategies will be tailored to suit these 4 groups of clients. Every dollar
put into marketing and PR will be directed at our main target audience so as to bring significant
Return of Investment (ROI) and positive public awareness of our centre.

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4. Project Timeline
a. Phase Zero: Conceptualization and Planning

i. Effective Time Period: 31 March 2014 – 31 July 2014
ii. Key Elements:
 Rough concept build-up
 Preliminary feasibility studies
b. Phase Zero: Final Planning and Prototyping

i. Effective Time Period: 31 July 2014 – 31 September 2014
ii. Key Elements:
 Completed site recce and site feasibility analysis
 Settle legal issues for land procurement
 Hire architect and surveyor for the creation of the centre’s Development Plan and
3D miniature model
 Set up Indonesia private limited company
 Apply for permits and licenses for construction and operation of sports centre
 Pitch for investment funding for project
c. Phase 1: Construction and Set-up

i. Effective Time Period: 31 September 2014 – 31 September 2015 (Tentative)
ii. Key Elements:
 Begin construction works
 Procure materials and equipment for centre
 Plan preliminary marketing strategy
 Network with prospective business vendors
 Network with neighboring resorts and hotels to propose collaborations
 Begin hiring process for centre staff and managers
d. Phase 2: Operations and Execution

i. Effective Time Period: 31 September 2015 – 1 Jan 2020
ii. Key Elements:
 Complete all construction works and procurement of equipment
 Execute marketing plans and PR campaigns
 Begin official operations
e. Phase 3: Future Expansion Opportunities

i. Effective Time Period: 1 Jan 2020 – 1 Jan 2024
ii. Key Elements:
 Source for expansion opportunities i.e. franchise/replication of model

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5. Strategy and Implementation Summary
5.1 Pricing Strategy
Pricing is one of the most important factors that will contribute to the centre’s success. More studies and
research will be conducted in order to understand how our competitors price their products. This is crucial
in allowing us to price our products at a competitive yet profitable rate.
The pricing structure will be different for each of the aforementioned client groups.
a. Schools and Corporate Programs
i. For such business to business contracts, we will employ the cost-plus pricing strategy.
This strategy will allow the centre to maximize profits in the shortest time period and in
the most cost-efficient manner possible. It is also the simplest way to charge, and any
further price increase can easily be justified with cost increases.
ii. For corporate groups going through an event or program at Lighthouse Adventure Club,
they will pay an all-inclusive fee for the entire duration of their stay. This is inclusive of
all accommodation, food and beverage, and equipment or facility bookings costs.
iii. The fee will be a significant mark-up of the cost, to maximize profits for the centre.
b. Guests (Individuals)
i. For individual clients, we will employ the value-based pricing strategy.
ii. The value-based pricing strategy is better used in business-to-consumer market. It makes
use of the consumer’s perception of the value of the service or product rather than the
actual cost of the service or product.
iii. In the tourism market, consumers are less sensitive to price changes. The demand of this
adventure centre is price inelastic because the consumers are spending discretionary
income to enjoy a holiday. When there are few substitutes available, they will more likely
spend more to enhance their positive experience.
iv. This strategy can increase profits for the centre significantly due to its high prices,
without having any significant effects on the sales volume.
v. This strategy will allow Lighthouse Adventure Club to price competitively since
consumers will perceive the adventure centre as an exclusive venue, which is comparable
to the surrounding holiday destination.

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5.2 Pricing Model
The table below shows the tentative pricing for the various programs.
Item Price (SGD)
Chalet (holds 4, price inclusive of all activities) $360-$420
Domestic Ferry Transfer $15/person
Average price of lunch set $10/person
Average price of seafood dinner $15/person
Single Adult Day Pass (Exclusive of meals and domestic ferry transfer) $90+
Single Junior Day Pass (Exclusive of meals and domestic ferry transfer) $40+
School Team-building Program (3D2N/4D3N) $280-$350/person
Wilderness Survival Program (3D2N) $250/person
Corporate Cohesion (Single-day/2D1N) $200-$350/person
Fitness Boot Camp (2D1N/3D2N) $250-$300/person
Youth Adventure Challenge (3D2N/4D3N) $400-$550/person
Pricing Scenarios:
1. Peter and 3 other friends wants to stay in the chalet at Lighthouse Adventure Club for
a night. They are entitled to 2 days of activity time. During the peak season, their
total expenditure for the 4 of them in 2 days will be: $420 (accommodation and
activities) + $200 (food) + $60 (domestic ferry) = $680 pre-taxes. That works out to
$170 per person for the 2-day trip.
2. The Tan family is having a vacation in one of the resorts in Bintan. They have
decided to spend one day at Lighthouse Adventure Club. Mr. Tan and Mrs. Tan have
2 children, aged 13 and 15 respectively. For this 1-day trip, their total expenditure
will be $260 (day passes) + $100 (food) + $60 (domestic ferry) = $420 pre-taxes.
That works out to $105 per person for the 1-day trip.
3. David is a HR manager at ABC Private Limited. ABC Private Limited has 30
employees and the directors have tasked David to arrange a cohesion program for the
entire company. David has decided to set the cohesion at Lighthouse Adventure
Club. After booking and arranging with the management, they have agreed on a price
of $350 per person for a 2D1N trip. This program price is inclusive of 2 days full of
activities, travel guides to facilitate their experiences, food, 1 night stay at the chalets
and the domestic ferry. That works out to a total expenditure of $10,500 for all 30
employees.
4. National University of Singapore (NUS) Outdoor Activities Club (ODAC) have
approached Lighthouse Adventure Club for a wilderness survival camp. The price
will be $250 for each person, which includes all trainers, safety personnel, domestic
ferry, food and logistics required for the lessons in camp.

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5.3 Sources of Revenue
When marketing and sales strategies are executed effectively and directed at the correct target audience
groups, the centre will start to make revenue. It is important to have various sources of income, so as to
stabilize and improve the cash flow of the business.
a. Corporate Programs
 The sales team will be able to sell the centre and its programs all-year round.
 However, we expect to see a boost in the number of corporate clients during the mid-year
period (when companies find that they have excess finances after the end of a
financial/accounting year) or at the end of the year (when companies spend money on
such programs to encourage and appreciate their staff after a year of work).
 Ebb and flow of sales are pronounced
b. Individual Customers
 These clients will consists of young adults, working adults and families that will frequent
the centre during the weekends, public holidays and school holidays.
 Ebb and flow of sales are less pronounced
c. Sub-rental to related business vendors
 In order to have a comprehensive and dynamic sports centre, we have to provide clients
with a wide range of sports facilities and activities to choose from. It is therefore wise to
sub-lease to certain business vendors to manage their own facility since they have the
expertise and operational experience in their field.
 Leasing spaces in the centre to such vendors has its advantages; they have more
incentives to execute their own marketing efforts to bring their existing clients base to the
centre. When big, recognized brands are brought to the centre, it also lends prestige to the
centre.
d. Events
 Lighthouse Adventure Club will organize sports events regularly to entice our guests to
return again to experience different challenges.
 By organizing and marketing sports events for universities, polytechnics, and corporate
groups, it will further fuel the publicity for the adventure centre positively and generate
greater vibrancy of the centre.

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5.4 Marketing Strategy Summary
Lighthouse Adventure Club will be engaging in the marketing campaigns through the following avenues.
a. Digital Space
i. Website
 Since we are mainly targeting the people in the age group of 7 – 35 years old, we
need to target them where they will spend significant amount of time on – the
Internet.
 Therefore, it is important for Lighthouse Adventure Club to invest in a visually-
appealing, user-friendly and reliable website to provide a good first impression
for our potential clients.
 Google AdWords will be actively used to drive traffic towards the website,
increasing the centre’s exposure to the public
ii. Social media platforms
 Setting up a Facebook page for the adventure centre will be a way to compliment
the website. The Facebook page is a way for our existing clients to feedback on
the experience that they had, and for new potential clients to understand more
about the centre. This page will be showcasing photos from the various programs
and sports events, and it will serve as an online platform to publicize for
upcoming events to our target audience.
 A YouTube channel will be set up to present video series to promote outdoor
adventure and sports. For example, video series of footage of certain sports
events, and some tutorials for wilderness survival skills will be posted. It will be
a video channel where the audience’s interests to try out outdoor adventure and
sports are piqued.
 Collaborations with well-known travel bloggers can be arranged for them to
write a review our adventure centre on their blogs. The extensive viewership of
the blogs written by these bloggers can lend credibility and further publicity for
the business.
b. Print
i. Brochures
 Brochures will be featured in selected partnering resorts in Bintan and Batam for
greater publicity of the adventure centre. With that, their clients can then find out
more information about Lighthouse Adventure Club.
ii. Newspapers and magazines
 Public Relations (PR) campaigns can be held by Icon Media Group to feature
interviews or articles written about the management team on newspapers and
magazines, in order to intrigue the interest of the general public to find out more
about the project.

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6. Management Summary
Managing
Director
Executive
Director
Sales and
Administrations Operations
Events
Title Primary Job Scope Secondary Job Scope No. of

personnel
Managing Director Manages and directs the The Managing Director will 1
company towards its objectives, be the bookkeeper of the
while managing the company. He also manages
expectations of the company the relationships with all
staff, the board of directors and external vendors, business
shareholders. partners and suppliers.
Executive Director Manages all internal affairs, The Executive Director will 1
such as setting of quality design program curriculum.
standard of equipment,
facilities and staff. Assists the
Managing Director.
Administration Takes minutes for all meetings, Manages customers’ 1
Manager prepares administrative relations and reports to the
documents for any major sports Executive Director regularly.
events held at the adventure
centre.
Sales and Events Works hand-in-hand with the Executes and coordinates the 1
Manager marketing partner to promote annual sports events at the
the adventure centre and centre.
actively sell programs to the
target customer groups.
Operations Manager Manages all front-line staff at Acts as first line of contact 1
the adventure centre and ensure for emergencies and
smooth daily operations. contingencies. Highest in
command on site.
Front-line staff Ensures the smooth operations NIL 28
in the various departments.

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Personnel Payroll No. of Pax Wage/Pax Subtotal (SGD) Total/Year

Singaporean Staff
Director's Fees 2 $2,500 $5,000 $60,000
Operations Manager 1 $2,500 $2,500 $30,000
Admin Manager 1 $2,400 $2,400 $28,800
Events Manager 1 $2,400 $2,400 $28,800
Sub-total (Singaporean) 5 $12,300 $147,600
Centre GM Staff
Indonesian 1 $400 $400 $4,800
Facility Manager 2 $300 $600 $7,200
Restaurant Manager 1 $250 $250 $3,000
Passenger Boat Operator 4 $250 $1,000 $12,000
Receptionist 3 $150 $450 $5,400
Restaurant Staff 3 $150 $450 $5,400
Cook 2 $400 $800 $9,600
Kitchen Assistant 1 $150 $150 $1,800
Dishwasher 2 $150 $300 $3,600
Facility Technician 2 $400 $800 $9,600
Security 3 $150 $450 $5,400
Laundry 2 $150 $300 $3,600
Housekeeping 2 $150 $300 $3,600
Sub-total (Indonesian) 28 $6,250 $75,000
Total 33 $18,550 $222,600
The table above shows the starting wage for all staff in the first year of operations. When sales figures
increase, more hires will be made to handle the workload.
Regarding the wages of the Indonesian staff, the figures are determined according to the industry
standards. The typical hotel worker below supervisory level in Indonesia makes an average of S$173.234
in 2014. The minimum annual wage in the Riau Province in 2014 is S$1,812, which equates to S$151
every month. A typical university graduate from Jakarta will have a starting pay of S$400 every month.
The wages of workers at Lighthouse Adventure Club will be adjusted according to the individual’s
experience in given field, educational background and the technical difficulty of job. Since Lighthouse
Adventure Club will be hiring a number of workers from the local villages on the island, wages will be
pegged to the minimum wage because they are mostly uneducated. This is possible because firstly, the
costs of living is very low on the island, and secondly, the workers will earn a lower and more unstable
income if they work as fishermen and village builders.
For jobs at supervisory levels or requires special skill sets and knowledge, we will hire experienced and
trained personnel from Bintan and Batam.
4
Information obtained from Statistics Indonesia, the central agency of statistics in Indonesia.
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7. Corporate Social Responsibility
As owners of real estate on a small island, we must be good stewards of the land under our charge. Our
environmentally-friendly efforts should be consistent and deliberate. Such efforts will require good
practices that will be ingrained in our business model and ethics to make this business socially,
environmentally and economically sustainable.
It is our responsibility to ensure that the environment is kept at its best state. With that in mind, we are
developing an adventure centre that is not only exciting and fun, but also an avenue to educate and create
awareness in our guests on the importance of keeping the environment clean and green.
a. Proper human waste management
 All our centre accommodation will be pre-installed with septic tanks
 Using septic tanks is an excellent way to manage human waste as it naturally allows
the waste to be distributed to the surrounding earth underground
 These tanks run solely on the principle of gravity; no power is used to run the system,
making it environmentally-friendly and green
b. Power conservation
 We will educate our staff and encourage our guests to conserve energy
 The centre accommodation will not be fitted with refrigerators, televisions or air-
conditioning units as these electrical appliances drain out power even when not in
use. Also, this is a deliberate effort to provide a natural environment for our guests
throughout the duration of their stay
 All lights and fans will be switched off during day time
c. Clean power generation
 As the centre expands, the management will look into developing green forms of
energy to power part of the centre
 With generous amounts of sunlight in this region, the centre can consider using a
solar-diesel hybrid generator
 The carbon footprint of the centre can be reduced significantly

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8. Financial Plan
8.1 Break-even Analysis
Estimated Monthly Fixed Expenditure (SGD)

Staff Payroll $18,550
Land Lease $10,000
Marketing $2,000
Insurance $20,000
Centre Maintenance $2,000
Monthly Revenue Break-even (SGD) $52,550
8.2 Assumptions Analysis
Seasonality
No. of days in peak season 150
No. of days in shoulder season 155
No. of days in off-peak season 60
Estimated centre occupancy rate for peak season 80%
Estimated centre occupancy rate for shoulder season 60%
Estimated centre occupancy rate for off-peak season 30%
Price of chalet/night (able to accommodate 4 persons/chalet)

Accommodation S$360-S$420
Number of chalets 10
Max no. of overnight guests 40
Price of Single Adult Day Pass

Day Pass $90
Price of Single Junior Day Pass $40
Estimated Adult : Junior ratio 4:1
Estimated
Food and average
Beverage%COGS for beverages
Operations 20%
Estimated average %COGS for food 40%
Estimated average expenditure on beverages/guest/day S$5
Estimated average expenditure on food/guest/day S$20
Domestic Ferry Transfer (Round Trip) S$15

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8.3 Revenue and Cost Analysis
The table below depicts the prices for accommodation, food and beverage, day passes, and domestic ferry
transfer put into context for the three different seasons - peak, shoulder and off-peak. The figures
generated in the table was based on reasonable assumptions and close estimate of costs of goods based on
industry standards. The table below shows the projected revenue and cost in Year 1, broken into the three
seasons.
Revenue and Cost Analysis
Peak Season Shoulder Off-Peak Total
Season Season
Accommodation
No. of days/year 150 155 60 365
Centre Occupancy Rate 80.00% 60.00% 30.00%
No. of Chalets 10 10 10
Price/Chalet/night $420.00 $380.00 $360.00
No. of overnight guests 4,800 3,720 720 9,240
Sub-total Revenue $504,000.00 $353,400.00 $64,800.00 $922,200.00
Utilities %Revenue (Power) 10% 13% 15%
Cost of Power $50,400.00 $45,942.00 $9,720.00 $106,062.00
Sub-total Direct Costs $50,400.00 $45,942.00 $9,720.00 $106,062.00
Gross Margin $453,600.00 $307,458.00 $55,080.00 $816,138.00
Gross Margin % 90.00% 87.00% 85.00% 88.50%
Price of Single Adult Day Pass

Day Pass $90.00 $90.00 $90.00
Price of Single Junior Day Pass $40.00 $40.00 $40.00
No. of total day guests 24,000 18,600 3,600 46,200
Adult : Junior Ratio 4:1 6:1 6:1
No. of Adult Passes 19200 15943 3086 38229
No. of Junior Passes 4800 2657 514 7971
Sub-total Revenue $1,920,000.00 $1,541,142.86 $298,285.71 $3,759,428.57
%COGS Activity logistics 30% 30% 30%
%COGS Miscellaneous utilities 5% 5% 5%
Sub-total Direct Costs $672,000.00 $539,400.00 $104,400.00 $1,315,800.00
Gross Margin $1,248,000.00 $1,001,742.86 $193,885.71 $2,443,628.57
Gross Margin % 65.00% 65.00% 65.00%
Price/ticket
Domestic Ferry Transfer $15.00 $15.00 $15.00
Sub-total Revenue $364,800.00 $282,720.00 $54,720.00 $702,240.00
Fuel %Revenue 10% 10% 10%
Cost of Fuel $36,480.00 $28,272.00 $5,472.00 $70,224.00
Sub-total Direct Costs $36,480.00 $28,272.00 $5,472.00 $70,224.00
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Gross Margin $328,320.00 $254,448.00 $49,248.00 $632,016.00

Gross Margin % 90.00% 90.00% 90.00% 90.00%
Revenue from
Restaurant food/pax/day
Operations $20.00 $20.00 $20.00
Sub-total Revenue from food $484,800.00 $375,720.00 $72,720.00
Revenue from beverage/pax/day $5.00 $5.00 $5.00
Sub-total Revenue from $124,800.00 $96,720.00 $18,720.00
beverage
Sub-total Revenue $609,600.00 $472,440.00 $91,440.00 $1,173,480.00
%COGS Food 40.00% 40.00% 40.00%
COGS Food $193,920.00 $150,288.00 $29,088.00 $373,296.00
%COGS Beverage 20.00% 20.00% 20.00%
COGS Beverage $24,960.00 $19,344.00 $3,744.00 $48,048.00
Sub-total Direct Cost $218,880.00 $169,632.00 $32,832.00 $421,344.00
Gross Margin $390,720.00 $302,808.00 $58,608.00 $752,136.00
Gross Margin % 64.09% 64.09% 64.09% 64.09%

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8.4 Projected Income Statement
Projected Income Statement

(All figures in '000)
REVENUE 2015 2016 2017
Gross Sales 4,643 4,883 5,042
Gross Event Revenue 150 165 210
NET SALES 4,793 5,048 5,252
COSTS
OPERATING EXPENSES
Salaries and wages 75 78 80
Advertising and marketing 24 24 30
Commissions 8 10 15
Depreciation 144 144 144
Equipment maintenance 24 24 25
Licensing fees 10 10 10
Insurance 240 240 240
Others 10 10 10
TOTAL OPERATING EXPENSES 535 540 554
GENERAL/ADMINSTRATIVE EXPENSES
Salaries and wages 150 180 210
Staff CPF contributions 25 30 36
Employee benefits 20 23 28
Rent 127 139 156
Utilities 50 50 58
Insurance 20 20 20
Office supplies 5 6 5
Travel 5 4 7
Postage 1 1 2
Furniture and equipment 5 2 2
Loan repayment 100 0 0
TOTAL GENERAL EXPENSES 508 455 524
TOTAL COSTS 1043 995 1078
Corporate
NET INCOME taxes
BEFORE TAXES 3,750
17% 4,053
17% 4,174
17%
NET INCOME AFTER TAXES 3112.5 3363.99 3464.42
EXTRAORDINARY GAIN OR LOSS 0 0 0
Taxes for extraordinary gain 0 0 0
TOTAL NET INCOME 3112.5 3363.99 3464.42

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8.5 Capital Requirements
Phase 0 - Final Planning and Prototyping

Capital Estimations
Legal Quantity Unit Cost Subtotal
Land Lease deposit 1 $30,000.00 $30,000.00
Lawyer's fees 1 $2,500.00 $2,500.00
Incorporation fees 1 $950.00 $950.00
Secretariat's fees 1 $300.00 $300.00
Indo Company set-up 1 $2,500.00 $2,500.00
Permits and licenses 1 $3,000.00 $3,000.00
Sub-total (Legal) $39,250.00
Marketing Quantity Unit Cost Subtotal

Email set-up 1 $620.00 $620.00
Corporate video 1 $15,000.00 $15,000.00
Website 1 $7,000.00 $7,000.00
Corporate collaterals 1 $2,000.00 $2,000.00
Sub-total (Marketing) $24,620.00
Operations Quantity Unit Cost Subtotal

Founder's allowance 6 $2,600.00 $15,600.00
Company laptop 1 $800.00 $800.00
Rent 6 $600.00 $3,600.00
Office furniture 1 $500.00 $500.00
Preliminary Architects & Surveyor fees 1 $25,000.00 $25,000.00
Sub-total (Operations) $45,500.00
Total (Phase Zero) $109,370.00
Phase 1 - Constructions and Set-up

Capital Estimations
Construction Quantity Unit Cost Subtotal

Quad-sharing chalets 10 $20,000 $200,000
Furniture & interior décor
Construction material cost
Labour cost
Restaurant with kitchen 1 $80,000 $80,000
Diesel generator 2 $10,000 $20,000
Dive shop-house 1 $25,000 $25,000
Reception hut 1 $30,000 $30,000
Supplies (Linen, uniform, signage) 1 $5,000 $5,000
Sub-total (Construction) $360,000
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Adventure equipment & facilities Quantity Unit Cost Subtotal

40-seater passenger boats 4 $37,500 $150,000
Safety speedboats 3 $25,000 $75,000
Outdoor equipment & facilities 1 $850,000 $850,000
Sea sports equipment
Climbing equipment
Expeditions equipment
Miscellaneous equipment
Outdoor obstacle courses
Longhouse (for school camps)
Canteen
Storage area
Toilets (campsite)
Paintball fields
Motorbikes
Sub-total (Equipment & facilities) $1,075,000
Sub-total (All Construction and equipment) $1,435,000
Project management fees % 1 5% $71,750
Contingency budget 1 5% $71,750
Operations Quantity Unit Cost Subtotal

Payroll 1 $100,000 $100,000
Land lease 6 $10,000 $60,000
Marketing (Launch event) 1 $150,000 $150,000
Admin and general expenses 1 $100,000 $100,000
Sub-total (Operations) $410,000
Total (Phase 1) $1,988,500

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34
Annex A
Curriculum Vitae of Management
Hidden
SUMMARY
Alan is the Managing Director of Impact Adventures Private Limited, a
Singapore-based company specializing in outdoor adventure and sports.
He is extremely passionate about outdoor adventure and believes that there is a
great potential in outdoor adventure in South-East Asia. His philosophy is that
outdoor adventure is not just an activity or a program but a journey that will
shape character, build confidence and develop team spirit. Through outdoor
adventure, we challenge our clients to step out of their comfort zone.
Impact Adventures is currently embarking on a new project with his team.
Under his leadership, Impact Adventures has gained traction by securing a piece
of land on a pristine island and is creating its first development master plan for
a premium adventure centre. The end product will be a destination that offers
dynamism and appeal to the young adults and sports lovers in the region.
SKILLS
Languages
· English (Spoken, Written)
· Chinese (Spoken, Written)
Software
· Microsoft Word
· Microsoft Excel
· Microsoft PowerPoint

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35
EXPERIENCE
Dec 2009 – Apr Trainer, Senior Instructor, Section Leader, Exponent Challenge Technology
2014 Asia and Adventure Plus Pte. Ltd.
· In Exponent Asia, Alan started at a very young age but demonstrated strong
learning and leadership abilities. His friendly demeanor and enthusiasm for
outdoor adventure is well-received by the management team and he was
promoted to Senior Instructor and Section Leader of the company. His job
includes client management, program designing as well as campsite
management. Even during his National Service with the Navy, he still
volunteered part-time to coach. He have an experience of more than 50
projects under his belt.
Mar 2012 – Jan Frogman, Republic of Singapore Navy

2014 · Alan enlisted into the Singapore Navy and underwent a series of courses and
tests to eventually become a frogman. Through his high level of commitment
and enthusiasm, he pushed himself through the grueling trainings and did well
to be a team player and motivated his peers throughout the course. Being a
natural leader and good communicator, he also took on the role of Logistics
Leader, as well as the National Education Team Leader. As the Logistic
Leader, Alan is tasked with the responsibilities of ensuring all the equipment
used are all accounted for and functional. As the NE Team Leader, he is
responsible in organizing educational and engaging cohesion outings for the
entire Unit. He was also selected and took part in the Guard of Honor (Navy)
contingent for Singapore’s 48th National Day.
· Projects: Racial Harmony Day Cohesion, Unit Year-End Cohesion,
Graduation Ceremony 2012.
EDUCATION
Jan 2006 – Nov GCE ‘O’ Levels (4As, 2Bs, 1C), Bukit Batok Secondary School
2009 · Intra-School Cross-Country Run: 7th place (2006), 3rd place (2008), 7th place
(2009)
· School Basketball Team: Vice-Captain
· House Captain (2008-2009)
Feb 2010 – Nov GCE ‘A’ Levels (2As, 1B, 1C), Pioneer Junior College
2011 · House Captain (2010-2011)
· Overall Event Coordinator: Managed and organized College Open House
2011, Orientation Camp 2011
· Achieved Platinum Award for Community Service (Clocked 200 hours of
voluntary community service)
· Received Award for Excellent Leadership 2011

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36
Hidden
SUMMARY
Hilmy is the Executive Director of Impact Adventures Pte. Ltd., a
Singapore-based company that specializes in outdoor adventure and
sports. He is passionate about outdoor education and believes that an
individual should be all-rounded in education and in character. With that
belief, he co-founded Impact Adventures.
He believes that education learned in schools may not be enough to shape
the character of an individual fully. Through outdoor education,
individuals are able to discover themselves. There is a growing market
with the public discovering the benefits of outdoor learning, Impact
Adventures will be able to tap on that market to impact our clients as
Singapore expands and develops herself as an education hub in the
region.
Hilmy is the heir to a family logistical business in Jakarta, Indonesia.
Since young, he had spent time with his father understanding the business
climate, establishing connections and learning about how to manage a
business in Indonesia.
SKILLS
Languages
· English Language (Written and Spoken)
· Bahasa Malayu (Written and Spoken)
· Bahasa Indonesia (Written and Spoken)
Software
· Microsoft Word Document
· Microsoft Excel
· Microsoft PowerPoint

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37
EXPERIENCE
Dec 2008 - Feb Trainer, Camp High Achievers, Exponent Asia, Adventure Plus,
2013 Mindpower, International Paradise Connexions Group, Agape
· Facilitated and organized camps for students and corporate groups.
May 2012 – 10th Section Commanders, Singapore Civil Defense Force

Mar 2014 · Hilmy enlisted into the Singapore Civil Defense Force on May 2012,
graduated from the training academy and was promoted to the rank of
Sergeant to serve Yishun Fire Station.
March 2014 - Head Of Operations, Universal Marine Engineering Indonesia [PT

Current UMEI]
· Ensured the smooth daily operations of main headquarters of the
company. Managed 6 staff under his charge.
EDUCATION
Jan 2006 – Nov GCE ‘O’ Levels (2As, 6Bs), North View Secondary School
2009 · Head of Training in NCC [2008-2009]
· 2nd Runner-up in the 1st Annual Free-style Drill Competition in Singapore
· Member of the judging panel in the 2nd Annual Free-style Drill Competition
[2009]
· Performer of the Free-style Drill in the Singapore Indoor Stadium [2009]
Feb 2010 – Nov GCE ‘A’ Levels (3Bs, 2Cs), Innova Junior College
2011 · Taurus House, House Captain (2010-2011)
· Member of Steering Working Committee: Managed and organized College Open
House 2011, JC1 Orientation Program 2011
· Champion House Award (2010-2011)
· Achieved IJC Service Award for Outstanding Contribution
· College Hockey Team, Quarter Master (2010-2011)
· Achieved IJC CCA Achievement Award for Hockey.
Aug 2014 NUS Faculty of Engineering, Common Engineering

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38
Annex B
Sample Program Curriculum
General Information
Program Title: Wilderness Survival Challenge
Location: Pulau Pangkil
Target Audience: ODAC (NUS, NTU, SMU, SUTD, SIM)
Duration of Program: 3D2N (72 hours)
Size of Group: 12 persons
Number of Staff involved: 1 coordinator, 2 instructors, and 1 paramedic
Course Content
Objectives of the Course:
 Basic rope work – knots and lashings
 Shelter-building
 Fishing
 Fire-starting
 Basic survival priorities
 Water-purification
 Land and water expeditions
 Casualty evacuation and basic wilderness first-aid
Unique Value Proposition

1. A true raw and rugged environment
 There are no advanced civilization, no network access and no technology. There are few
opportunities that one can enjoy the wild adventure as raw as it can get.
2. Survival life skills
 Participants will learn proper wilderness survival skills from professionals in a hands-on
environment.
3. Ultimate adventure team-building
 By going through the activities, the group will be challenged to work together in order to
survive.

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39
Course Itinerary
Day 0:
Before the course commences, the participants will have no prior knowledge about the exact location and
the terrain of the island. This is to preserve the element of surprise and mystery for the participants. A
packing list will be given for the participants to follow, which will ensure that they will be adequately
equipped for the course. Before Day 0, the management will receive all necessary medical information of
the participants. A course brief will be carried out for the participants to give them basic information
about what to expect.
Day 1:
Time Location Activity Remarks
0800-0830 Tanah Merah All participants gather for All instructors, paramedic(s)
Ferry Terminal attendance-taking, bag check and photographer(s) to be
and travel brief present.
0830-1030 Tanjung Pinang Transfer to domestic ferry to Bumboats to be on site and
Ferry Terminal Pulau Pangkil. Collection of ready to move off.
all valuables, electronics and
passports for safe-keeping
1030-1100 Pulau Pangkil Arrival at Pulau Pangkil. Enter Prepare all tools required for
island through mangrove. course and set-up base
camp, fill up jerry can for 1
day usage.
1100-1130 Base Camp Safety brief and orientation for
(Campsite Land) all participants
1130-1300 Base Camp Hand out rations, water supply
and survival tools. Pack
expedition packs.
1300-1345 Base Camp Lunch (self-prepared rations)
Water parade
1345-1600 Base Camp Lessons: Assist to prepare materials. 1
1. Survival Priorities group will start fire, 1 group
2. Basic rope work source for water
3. Delegation of tasks to (coconuts/wells), and 1 will
prepare for camp (3 build the shelter.
groups)
1600-1800 Sea Fishing for dinner Fishing boats
1800-2000 Base Camp Prepare and consume dinner Prepare light sticks and
whistle for every participant
2000-2200 Pulau Pangkil Night Navigation (Land
Expedition)
2200-2300 Base Camp Break Prepare for night fishing
2300-0200 Sea Night fishing Fishing boats
0200 Base Camp Attendance-taking and nights
out

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40
Day 2:
0600-0630 Base Camp Wakey-wakey, attendance-
taking, wash up
0630-0730 Pulau Pangkil Morning workout Prepare breakfast
0730-0800 Base Camp Breakfast (Fish caught from
previous night)
0800-0830 Base Camp Morning brief for final Bumboats for departure
exercise – Solo survival
0830-0930 Base Camp Strike down base camp and
prepare for departure to
another island
0930-1000 New island Arrival on new island, set up Under Instructors’
(nearby) base camp Supervision and safety boat
on standby throughout
1000-1800 New island Solo Survival – putting their Prepare for campfire night
new skills to the test where the
participants will make their
own fire, build a shelter and
source for food for lunch and
dinner
1800-1900 New island Dinner
1900-2100 New island Campfire (Prize-giving)
2100-2130 New island Wash up, night briefing and
lights out
2130-0100 New island Sleep Prepare wooden boats,
paddles, light sticks and
whistles
Day 3:
0100-0400 New island Surprise final exercise – travel Expedition leader to lead
back to base camp for rescue group in leader boat and
mission (strike-down camp + throughout the trek (Rescue
night paddle + trek) mission subject to weather
conditions)
0400-0500 Base Camp Wash up Secure boats
0500-0600 Base Camp Certificate award ceremony Prepare breakfast
0600-0730 Kelong Simple buffet breakfast, photo- Prepare bumboats for
taking session, debrief and departure
reflections
0730-0800 Tanjung Pinang Transfer to public ferry.
Ferry Terminal Return of all valuables,
electronics and passports
0800-1000 Tanah Merah Home Sweet Home
Ferry Terminal

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41
Logistics Requirement for Course
 Bumboat x 3 (1 bumboats will double up as safety boat)

 Wooden boat x 4
 Light stick x 50
 Jerry can x 2
 Ration pack x no. of pax
 Fishing equipment x 2
 Strobe light x 2
 Knife x 3
 Machete x 2
 Paramedic medical kit x 1
 Ropes x 3 bundles
 Breakfast x 1 (final morning)
 Certificates x no. of pax
 Filming equipment x 1
 Evaluation forms x no. of pax
Contingency Plans
Situation Immediate Action Remarks
Allergy reactions Consume allergy medication under supervision Allergies to be
of paramedic reflected in medical
declaration form
during registration,
medication to be
brought by
participant.
Asthma attack Use inhaler under supervision of paramedic Medical history to be
reflected in medical
declaration form
during registration,
relevant medication to
be brought by
participant.
Light injuries i.e. cuts, Seek attention from instructors and hydrate as Paramedic safety
sprains, heat needed, rest under supervision of paramedic if medical kit will cover
exhaustion, dizziness, required. For cuts and sprains, paramedic will equipment to sanitize,
headaches etc. treat as required. bandage and treat any
cuts, bites, sprains and
cramps.
Heavy injuries i.e. Paramedic will assess situation, administer first- Personal information
broken bones, severe aid if required and if situation arises, victim will in registration form
cuts, fractured limbs, be taken to nearest hospital in Tanjung Pinang will be used for
severe allergy attacks via the safety boat on standby hospital registration if
or any other critical the situation arises.
situations Participant will be
signing an indemnity

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42
form for the course to

assume all personal
responsibility.
Rain Assessments on the weather will done regularly. Regular assessment of
If light rain occurs without lightning, activities weather will be done
will resume. In the presence of lightning, all by the Chief
activities will stop and participants will be Coordinator and
required to be out of the sea and stay under updates of situation
shelter. If weather is forecasted before the will be constantly
departure to be unsuitable for the course to carry made known to
on, course will be postponed. student leader(s).
Any other situations or Once aware of situation, the Chief Coordinator Close
Acts of God will immediately come out with a scheme of communications
plan that will ensure the safety and well-being of between Chief
the participants, even if it means that the course Coordinator and the
is cancelled, and propose this scheme of plan to student leader is
the respective student leader(s) to seek approval. crucial. The Chief
Coordinator will have
the obligation to
inform the student
leader of any
situations, whether it
has already occurred
but unaware to
everybody or it is
predicted to happen.
Price of the course is S$250 for each participant and it is inclusive of:
 Return ferry (Tanah Merah Ferry Terminal – Tanjung Pinang Ferry Terminal)
 Domestic private bumboat transfer
 Meals
 Professional trainers and certified paramedic
 All activities and lessons provided in course
 Logistical fees
 Campsite fees
 A certificate award
Health and Fitness Requirement
 Participants must be able to swim 50 meters
 Participants need to be moderately fit in order to complete the expeditions
 Participants are required to declare all medical history to the organizer
 Participants must be able to trek for an hour with a light load (10-15kg)
 Participants are encouraged to have a positive attitude to go through the whole course

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43
Packing List
All participants are encouraged to prepare and pack their personal belongings according to this list as
closely as possible. Excessive valuables, electronic belongings, jewelry and food are not encouraged.
Item No. Remarks
of
Item
Passport 1 Keep original passport in a zip-lock bag
and prepare a back-up photocopy
Backpack 1 Pack sufficiently and carry light
Rain jacket/windbreaker 1 Compulsory
Clothes (includes underwear and socks) 2 Bring sufficient sets of clothes to
change, recommended 1 set/day
Personal toiletries 1 Compulsory items: toothbrush,
toothpaste, face towel, body powder,
and sufficient toilet paper. NOT
ENCOURAGED: perfumes
Personal medications 1 If necessary
Water bottle/water canteen 1 Minimum capacity: 1 liter
Utensils 1 Fork and spoon for eating
Cap 1 If necessary
Writing materials 1 1 pen and 1 small notebook
Boots and water shoes/booties 1 For different terrains
Slippers/sandals 1 Comfort item
Insect repellent 1 If necessary
Whistle 1 Compulsory
Cash - Bring around S$30 – S$50 worth of
Indonesian Rupiah
Photo of participant’s closest person 1 Compulsory. Sealed inside small zip-
lock bag
Things to take note:

1. Participants who are foreigners, please check on your own accord if you require a visa upon
arrival at Indonesia.
2. All valuables, which includes passports and all electronics, must be sealed in a personal zip-lock
bag. Our staff will lock all valuables at a safe location throughout the course.
3. Participants are required to bring all relevant medications.
4. All participants are to ensure that their passports have at least 6 months of validity before the trip.
5. Participants are encouraged to pack as light as possible, with only a maximum of 1 backpack.
Participants are encouraged not to carry hand carry bags.
6. Participants are encouraged to water-proof their bags.

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44
No-go Considerations
1. Political/social unrest
2. Participant’s failure to submit all relevant documents (Registration forms, medical indemnity
form and medical declaration form)
3. Participant certified medically unfit prior to trip (accompanied with Medical Certificate)
4. Outbreak of wide-spread contagious diseases
5. Bad weather conditions
6. Any other unforeseen circumstances deemed critically dangerous to participants
Possible sources of food:

Type of food Available example of Skills required Tools required
food on site
Fiber Coconut flesh Tree-climbing Machetes
Mango fruit Plant recognition Knives
Tapioca leaves
Protein Fish Fishing Fishing line and hook
Crustaceans (crabs, Raft-building Fishing net
crayfish, shrimps) Knives
Cephalopods (Squid,
cuttlefish)
Eggs
Carbohydrates Tapioca Plant recognition Knives
Sweet potato Digging
Possible sources of water:

Source of fluids Skills required Tools required
Underground water Purification of water (filtration Water containers
and boiling) Source of fire
Sourcing for existing wells
Coconut juice Tree-climbing Machete/knife to open coconut
Ground water Purification of water Water containers
(puddles/streams) Source of fire
Rain water Purification of water Water containers
A water catchment system

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45
Lessons Details:
Basic Survival Priorities Lesson Outline:

This will be the first lesson that the participants will undergo upon
arrival at the base camp. Participants will learn the various priorities of
surviving on a deserted tropical island. Wilderness survival rules are
different in different parts of the world, depending on terrain,
temperature and climate. These conditions will determine the type of
food available, the risk of exposure to the extreme temperatures and the
risk of predators around.
1. Observe the surroundings and environment. Plan ahead and look

for potential predators.
a. On a tropical island, the sand-flies on the beach can be a
nuisance. However, the thick vegetation/mangroves can
be homes to predators like snakes, crocodiles, venomous
spiders and scorpions.
b. Hence it is best to stay at the “fringe” where the
survivors can be protected from the elements, and yet
their smoke signals will not be obstructed by the thick
canopy.
2. Source for water
a. Often warm and humid, survivors will perspire a lot
while hunting or seeking rescue and that will put them at
risk of dehydration.
b. It is thus extremely important to find a reliable source of
water.
3. Build a shelter
a. Even though it can be warm in the day, the cold nights
can be quite unforgiving to the survivors.
b. The lack of shelter will be a two-fold mistake, as
survivors will usually die of either hypothermia or heat
stroke – over-exposure to the elements
c. The insects can be an irritation to the survivors at night,
disallowing the survivors from having a good rest.
4. Build a fire
a. This will increase the survival rate of survivors greatly.
Fire can be used for:
i. Creating smoke signals for rescue
ii. Cooking food
iii. Purifying water
iv. Keep warm
v. Keep most predators away at night
5. Find food
a. If rescue is not expected to be arriving quickly, it is
important for the survivors to be self-sustainable. In a
deserted island, energy will be depleted quickly while
sourcing for water and building a shelter.
b. Food is abundant on a tropical island. The sea is full of
edible seafood, there are plenty of coconut trees around
the island. If there are animals like chicken, rabbits or
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46
goats found, the survivors will need to consume

sufficient food to have enough energy to make weapons
or snares and traps to hunt these animals.
c. The vegetation can be dense on the tropics. It will be
helpful if the survivors can recognize edible plants and
roots as those are great sources of carbohydrates, a good
source of energy.
6. Seek rescue
a. If the survivors are at a large beach, they can arrange
thick branches to form a “SOS” message on the beach.
b. Create thick white smoke on the beach with a fire so that
planes and sailing craft can spot from far.
Knots and Lashing Knots and lashing are important knowledge because they will give the
survivors an easier time trying to build a solid raft or a stable shelter.
Knowing proper knots and lashing will allow survivors to add strength
to their structures with minimal resources.
Some of the knots and lashing skills that participants will learn in the
course:
1. Reef knot
2. Clove hitch
3. Bowline (for safety and rescue)
4. Square lashing
5. Diagonal lashing
6. Overhand knot
Participants will learn how to tie the knots and lashings properly and
tightly, the purpose each of them serves, and the criteria of tying a good
knot.
Bush Craft Participants will learn crucial bush craft for survival in the wild.
1. Fire-starting
a. Introduction to kinder, tinder and timbre
b. Fire-plow method
c. Flint-and-steel method
d. Fire safety
2. Outdoor cooking
a. Methods to cook: boiling, smoking, roasting, steaming
b. Food preparation: gutting, skinning, descaling
3. Simple shelter building
a. Types of shelters
b. How to build the different types of shelters
4. Water collection and purification
a. Filtering and boiling of water
b. Simple collection of rain water
5. Fishing
a. Methods: hook-and-line/fishing net
b. Underwater wildlife recognition

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BUSINESS PLAN

LIGHTHOUSE ADVENTURE CLUB

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

1.1 Background Definitions

a. Outdoor Adventure is generally referred to as a set of organized activities in an outdoor setting,

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

1.2 Business Profile

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

Impact Adventures Private

30-year Private Finances

Lighthouse Adventure Impact Adventures Perseroan

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

2.1 Site Analysis

Average Air Temperature: 23 - 31 degrees Celsius

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

Ports of access for international guests:

SWOT Analysis of Site

Potential weaknesses and threats Possible solutions/course of action

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

Zone Description Target Group No. of

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

Junior rock walls will be included in the complex, Juniors 1

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

(e.g. desert warfare (sandy) and jungle warfare

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

3. Market Analysis Summary

3.1 Industry Size

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

3.2 Market Study

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

3.3 Market Competition

Name of Proximity of Description Level of competition Pricing

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

3.4 Product Differentiation

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

3.5 Market Segmentation

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

Diagram 2: Proportion of Target Customers

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

a. Phase Zero: Conceptualization and Planning

b. Phase Zero: Final Planning and Prototyping

c. Phase 1: Construction and Set-up

d. Phase 2: Operations and Execution

e. Phase 3: Future Expansion Opportunities

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

5. Strategy and Implementation Summary

5.1 Pricing Strategy

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

5.2 Pricing Model

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

5.3 Sources of Revenue

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

5.4 Marketing Strategy Summary

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

Title Primary Job Scope Secondary Job Scope No. of

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

Personnel Payroll No. of Pax Wage/Pax Subtotal (SGD) Total/Year

7. Corporate Social Responsibility

Impact Adventures Pte. Ltd. ROC. NO.: 201417520H

8.1 Break-even Analysis