Documente Academic
Documente Profesional
Documente Cultură
Hello there! Don't worry about the size of this document. There are a lot of examples, guidelines, … . The amount you need to fill in is r
give me the necessary information to build a robust financial plan for your business. Thank You!
The most crucial part of the entire financial plan. When will you start selling, against which price and what volumes do you expect
remember that simplicity is key to a good financial plan. See below for examples.
For Products:
Selling Price
Name Production
(VAT Incl.) Cost (VAT Incl.)
Product or Service 1
Product or Service 2
Product or Service 3
Product or Service 4
Product or Service 5
Examples of
Product 1 Cupcake $ 5.00 $ 3.00
In this case, we project to sell 100 cupcakes per month at $5 per piece, which results in a gross revenue
growing at 12% per year! Note that the economy grows on average 2% every year.) Producing the cupca
alternative cases such as the worst case where we sell less and have a slower growth rate or the best ca
(D) Employ
This component becomes the most expensive element in the final years of the financial plan horizon. Investors expect you to star
hiring employees. Employees are a challenging financial burden. In order to hire the best, you need to pay the best. Their wages im
You pay a company to create your website, you don't hire permanent ICT staff for a one time project. Only when your company be
CEO 1
CFO
COO/CIO
Employee 1
Employee 2
Employee 3
Employee 4
Employee 5
Examples of
CEO Harvey Specter 1 $4000
CFO Louis Lit 1 $3500
* We hire an additional helpdesk employee for each additional 2000 platform sales
(E) Investm
You create a finanial plan to atract funding. Funding is used to pay for large initial investments (building the website, buying a ma
Working capital is a specific investment needed for every company. It is the buffer you use to operate the business without sales (
People tend to focus on this part the most because it can be easily estimated. This part won't make or break your financial plan be
electricity bill...
Average of
Recurring Expenses Monthly Amount other plans
Rent & Rates $2500
Insurance $50
Utilities (electricity, gas, water) $400
Advertising & Marketing $500
General Supplies $50
Internet, mobile, … $100
Vehicle expenses $300
Repairs & Maintenance $25
Accountant fees $75
Legal fees $75
Membership & affiliation fees $80
Licensing $25
Bank fees & Charges $5
Other $10
What if you don't fill in the grey zones? I'll calculate the necessary cash infusion you need in order to keep the bank account abov
Done! I'll start with processing your information & create financial statem
Financial Advice
This section is optional for you to read.
The major difference is in the cashflow statement: Buying a building creates a large one time cash outflow, which needs to be cove
outflow. It also influences your balance sheet: The balance lists the property as an asset your company owns
Buying a building provides more certainty for the investor. When your business fails, the investor can sell your building to retrieve
Investors are more likely to agree on giving you money when you reach certain milestones, i.e. after a certain time period.
(3) Being conservative is key to getting a "yes" from an investor
Investors don't like people who think they're the next Zuckerberg. Projecting piles of gold is sensless and they see those type of pl
not come easily.
(5) A financial plan tells the story of your business in an objective way.
Investors are not interested in your dreams. They wan't to see your keen insight & sense of reality.
(6) They want to see how sensitive your business model is
Creating scenario's allows investors to see whether your business model survives when you need to change prices, when producti
model that survives when the goods are priced at $6 but not at $5,5 won't get approval. It's to sensitive too the price effect.
mount you need to fill in is rather limited (10 mins). A lot of additional slots are for large/existing companies. Your input on these questions will
CEO
CFO
COO/CIO
what volumes do you expect to reach? Do you have alternative scenario's in mind? You can add additional lines for extra products/services, but
Examples of (C)
100 1.00% 75 0.50% 150 1.2% Month 1
h results in a gross revenue of $500 per month. Moreover, we assume that this monthly volume of cupcakes sold will grow with 1% (which is
y year.) Producing the cupcake, results in a direct cost of $3 or $300 a month. We are not sure that we can realize these numbers, so there are
r growth rate or the best case where we sell more and have a higher growth rate.
20 0.80% 2 0% 30 2% Month 24
) (you are allowed to do this, I will adapt the financial plan to this)
ure or big success), i.e. there is a lot of variance or uncertainty about this product line
(D) Employees
Investors expect you to start as the only employee, often without pay. Only when the company atracts stable sales, it should start considering
pay the best. Their wages imply huge monthly costs, which cannot be easily cut. Avoid mistakes such as "Hiring a developer to make a website".
Only when your company becomes large, it is an option to hire a permanent developer for upkeep.
Examples of (D)
Month 6 2% 13% 2% 5% 4% 10%
After breakeven 2% 13% 2% 5% 4% 10%
After 4000
platform sales
(Service 2 of
example in C)
(E) Investments
ng the website, buying a machine, a truck, specific building, …). These costs are not recurring every month!
the business without sales (f.e. buying ingredients in order to create the cupcakes)
Time distribution of budget (=The sum of these amounts should equal the budget)
break your financial plan because these tend to be unavoidable. Good strategy allows you to influence (C), (D) and (E). Strategy cannot avoid the
ell your building to retrieve the money. Rent is permanently lost in his eyes
an predict the future, so amounts in the future are deemed as less important.
nd they see those type of plans everyday. Real life is hard work and money does
part of your company so they can grow their investment along with the
hange prices, when production costs turn out to be higher, … . F.e. a business
ve too the price effect.
on these questions will
products/services, but
Month 1
ow with 1% (which is
numbers, so there are
Month 24
Month 6
evenue in month 6
Month 1
e, but the % fiverr takes on
Other (%)
1%
1%
Budget left:
0
0
0
0
Budget left:
$ -
$ -
$ 20,000