Why Change Fails

8 Common Errors in Organizational Change Efforts

1. Allowing too much complacency

2. Failing to create a sufficiently powerful guiding coalition

3. Underestimating the power of vision

4. Undercommunicating the vision

5. Permitting obstacles to block the vision
6. Failing to create short term wins
7. Declaring victory too soon

8. Neglecting to anchor changes firmly in the corporate culture.

The 8 Stage Change Process

Defrost a hardened status quo:

1. Establish a sense of urgency
2. Create the guiding coalition

3. Develop a vision and strategy
4. Communicate the change vision
Introduce new practices:
5. Empower a broad base of people to take
action
6. Generate short term wins
7. Consolidate gains and producing even more change
Ground the changes in the culture, and making them stick:
8. Institutionalize new approaches in the corporate culture

The future is coming so fast, we can't possibly predict it; we can only learn to respond
quickly." 
– Steven Kerr
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Organisational Change
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