Documente Academic
Documente Profesional
Documente Cultură
Creator
Edward de Bono
First question how effective thinking
makes a business perform………..
Thinking performance drives business performance. Most mistakes in
business are mistakes in thinking. Decisions are poorly thought
through. Risk factors are overlooked. Faulty information is
taken as fact. Ideas are killed far too early. Benefits aren’t built
into solutions — customers have no idea why they should
embrace your new efforts. Changes backfire.
Confidence that they have the ability to cope with and improve
their environments
• - identify a problem
• - propose alternative solutions
• - predict the consequences of each alternative
• - assess the usefulness of each set of consequences
• - select the best alternative
• - implement it
• - evaluate it
That r…………….
• Break the idea killer habit that shuts down the creative
process.
• Generate powerful new ideas that are outside of the
mainstream.
• Follow a practigfcal process for idea evaluation.
• Consider a broader range of possible solutions and selecting
the one that best meets the business need.
• Select opportunities to pursue based on balancing value
against risk.
• Develop action plans to minimize risk.
• Sell well thought out ideas to management and clients with
more confidence.
• Look for innovative solutions more regularly — “out-think”
the competition.