ASSIGNMENT STRUCTURE

Introduction: (approx 200 words)

This section should “set the scene” for the discussion to follow, by introducing the twin
concepts of stakeholder theory and triple bottom line results evaluation. The section should
introduce the proposition that sustainable development can only occur if both of those
elements are prioritized in the design and delivery of tourism development, and conclude by
describing how the remainder of the report will assess the practical feasibility of that approach.
Key Elements of Stakeholder Theory (approx 500 words)
This section should present a review of the key components of stakeholder theory as studied in
the first six weeks of the course. It should identify each contributing component in terms of its
theoretical contribution to generically defined sustainable development, and assess the extent
to which the generic provisions of theory may be applicable to the requirements of tourism
industry operations.
Key Elements of Triple Bottom Line (TBL) Performance Evaluations (approx 500 words)
This section should present a review of the key components of TBL theory as studied in the first
six weeks of the course. It should identify each contributing component in terms of its
theoretical contribution to generically defined sustainable development, and assess the extent
to which the generic provisions of theory may be applicable to the requirements of tourism
industry operations.
Governance Interests and TBL (approx 400 words)
This section should evaluate the opportunities and threats presented by a TBL approach to
evaluating tourism industry performance, with comments framed in a way that reflects a
central and/or local government perspective. From that perspective, what parts of the TBL
philosophy are likely to be welcomed or resisted, and to what extent is it realistic to assume
that governments are likely to support the adoption of this model of management?
Service Provider Interests and TBL (approx 400 words)
This section should evaluate the opportunities and threats presented by a TBL approach to
evaluating tourism industry performance, with comments framed in a way that reflects the
views of organisations involved in the delivery of services to tourists. From that perspective,
what parts of the TBL philosophy are likely to be welcomed or resisted, and to what extent is it
realistic to assume that tourism service providers are likely to support the adoption of this
model of management?

Visitor Interests and TBL (approx 400 words)

This section should evaluate the opportunities and threats presented by a TBL approach to
evaluating tourism industry performance, with comments framed in a way that reflects an
individual tourist’s perspective. From that perspective, what parts of the TBL philosophy are
likely to be welcomed or resisted, and to what extent is it realistic to assume that tourists are
likely to support the adoption of this model of management?
Host Community Interests and TBL (approx 400 words)
This section should evaluate the opportunities and threats presented by a TBL approach to
evaluating tourism industry performance, with comments framed in a way that reflects a host
community resident perspective. From that perspective, what parts of the TBL philosophy are
likely to be welcomed or resisted, and to what extent is it realistic to assume that host
communities are likely to support the adoption of this model of management?
Conclusions and Recommendations: (approx 500 words)
This section provides a summary and synthesis of the opinions offered by the four major
stakeholders in sustainable tourism development, and highlights the primary implications of
those opinions for the future sustainability of the global tourism industry.
Supporting Materials
This section should contain any appendices that you feel would be useful for the reader to
consider, and a list of bibliographic references for any sources cited in your report. This part of
the report is not formally assessed, and is disregarded for the purposes of calculating overall
word count.