3M 4M 3M 2~5Y

Planning Implementation
Stage & Vision Development &
Preparation Review

Value Map To make scenarios & Review and update

Expected Objective
Customer Profile select the ones we will go strategy
Result Direction
Technology Vision on

To know customer Deeply review

Be all on the same page Impact of each scenario
Why? Set the bottom line
To know ourselves of current behavior
To stablish the strategy
Prioritization Catharsis

MGPP
PEST Analysis Value proposition design
Experience Curves
Tools Market Definition Technological vision
Innovation Scorecards
Technological Trends Market Share
A PESTEL analysis describes a framework of macro-environmental
factors.

It is a strategic tool for understanding market growth or decline,

business position, potential and direction for operations.

P - Political
E - Economical
S - Strategical
T - Technological
L - Legal
E - Environmental
C - Competitor
Why does it should
matter to us???

Simple………….

To share the same

vision, to work in the
same direction, aligned
to the strategy we, all
together define.
 Value
Proposition
Design
Ground Rules
Don’t write on the map:
By using POST-ITs to describe your thoughts you will be able to move things
around, onto as well as off the map.
This is a very dynamic exercise and your value proposition as well as your
customer understanding will change and evolve.

One idea per POST-IT:

Don’t make bullet points on POST-IT. For instance, use two POST-ITs to
describe two different elements your customers value, like a lower price and
better performance.
This will allow you to play around with the elements of your value proposition
and modify things when you learn from talking to customers.
Instructions
Start with customer jobs:
Start sketching out your map by describing what jobs
a specific customer of yours is trying to get done.
Create a POST-IT in the Customer Job(s) box for
every major and ancillary job you intend to help your
customer get done.

Add pains and gains:

Create a POST-IT in the Pains box for every pain your
customer experiences or could experience before,
during, and after getting the job done. Create a POST-
IT in the Gains box for every benefit your customer
expects, desires or would be surprised by.
Let's Start!