CONTENT STRATEGY FOR RECENT MONTHS

Videos Lists Series Announcemen Instructio Inspirational Contests Quotes News

Posts ts/ nal/Knowl
Webinars/Spe edge
cial Days based
mention

Ramco ✔ ✔ ✔

HCL ✔ ✔ ✔ ✔ ✔ ✔ ✔

TCS ✔ ✔ ✔ ✔ ✔ ✔

Tech ✔ ✔ ✔ ✔ ✔ ✔
Mahindra

Oracle ✔ ✔ ✔ ✔ ✔ ✔
SOCIAL MEDIA
ENGAGEMENT
 Hexaware - Facebook

Total Interactions: 60 Total Interactions: 48 Total Interactions: 39

Reactions: 58 Reactions: 47 Reactions: 38
Comments: 1 Comments: 0 Comments: 1
Shares: 1 Shares: 1 Shares: 0
Interaction per 1k fans: 1.048 Interaction per 1k fans: 0.838 Interaction per 1k fans: 0.681
 RAMCO - Facebook

Total Interactions: 69 Total Interactions: 54 Total Interactions: 52

Reactions: 51 Reactions: 37 Reactions: 42
Comments: 0 Comments: 2 Comments: 0
Shares: 18 Shares: 15 Shares: 10
Interaction per 1k fans: 3.063 Interaction per 1k fans: 2.397 Interaction per 1k fans: 2.309
 ORACLE - Facebook

Total Interactions: 537

Total Interactions: 354
Reactions: 496 Total Interactions: 304
Reactions: 341
Comments: 9 Reactions: 287
Comments: 7
Shares: 32 Comments: 3
Shares: 6
Interaction per 1k fans: 0.213 Shares: 14
Interaction per 1k fans: 0.410
Interaction per 1k fans: 0.120
 TCS - Facebook

Total Interactions: 10167 Total Interactions: 3344 Total Interactions: 2393

Reactions: 8792 Reactions: 2733 Reactions: 2057
Comments: 138 Comments: 125 Comments: 20
Shares: 1237 Shares: 486 Shares: 316
Interaction per 1k fans: 15.937 Interaction per 1k fans: 5.242 Interaction per 1k fans: 3.751
 Tech Mahindra - Facebook

Total Interactions: 77 Total Interactions: 72 Total Interactions: 56

Reactions: 70 Reactions: 67 Reactions: 49
Comments: 2 Comments: 4 Comments: 0
Shares: 5 Shares: 1 Shares: 7
Interaction per 1k fans: 0.730 Interaction per 1k fans: 0.683 Interaction per 1k fans: 0.531
Facebook Promoted posts - Engagement

Instagram Promoted posts - Engagement

LIKES, FOLLOWERS & CONNECTIONS
Tech Mahindra HCL TCS Cognizant Ramco Mindtree Oracle Hexaware
105483 1451356 28358 343656 22524 49411 2523210 57255
Companies Tech Mahindra HCL TCS Cognizant Ramco Mindtree Oracle Hexaware
Followers 81500 386000 13400 305000 8908 86000 722000 8908
Companies Tech Mahindra HCL TCS Cognizant Ramco Mindtree Oracle Hexaware
Followers - 32000 31000 16400 360 - 129000 428
Companies Tech Mahindra HCL TCS Cognizant Ramco Mindtree Oracle Hexaware
Followers 461527 893658 1650747 1373167 42060 193626 2649480 42060
Oracle

Frequency Connections
Retweets per
Social Media Posts per day Tweets per day post Connections Likes Followers

Facebook 1-2 2,523,210 2,503,125

Twitter 3-5 2-3 722000
Instagram 1 129000
LinkedIn 1-2 2649480
Blogs 2
HCL

Frequency Connections
Connectio
Social Media Posts per day Tweets per day Retweets per post ns Likes Followers

Facebook 12 per week 1,451,356 1,442,778

Twitter 6-7 3 2903 386000
Instagram 1 32000
LinkedIn 2 893658
100 Views per
Blogs 0-1 post
Tech Mahindra

Frequency Connections
Connectio
Social Media Posts per day Tweets per day Retweets per post ns Likes Followers

Facebook 2 105,483 104,396

Twitter 8 5 1268 81500
Instagram -
LinkedIn 1 461527
Blogs 1 2 Likes per post
Cognizant
Frequency Connections
Connectio
Social Media Posts per day Tweets per day Retweets per post ns Likes Followers

Facebook 1 343,656 341,293

Twitter 2 7 2074 305000
Instagram 2 16400
LinkedIn 3 1373167
Blogs 1-2 -
Ramco
Frequency Connections
Connectio
Social Media Posts per day Tweets per day Retweets per post ns Likes Followers

Facebook 1 22,524 22,317

Twitter 1 10 - 15 4083 8908
Instagram 1 360
LinkedIn 1 42060
Blogs 1 20 per post
TCS
Frequency Connections
Connectio
Social Media Posts per day Tweets per day Retweets per post ns Likes Followers

Facebook 3-4 638,003 636,013

Twitter 12 - 15 10 433 13400
Instagram 1 31000
LinkedIn 1 1650747
Blogs 2 3 per post
Mindtree
Frequency Connections
Connectio
Social Media Posts per day Tweets per day Retweets per post ns Likes Followers

Facebook <1 49,413 49,445

Twitter 1 2-3 1608 86000
Instagram 1 -
LinkedIn 1 193626
Blogs 3-4 -
Hexaware

Frequency Connections
Connectio
Social Media Posts per day Tweets per day Retweets per post ns Likes Followers

Facebook 1 57,255 57,127

Twitter 1 10 - 15 4083 8908
Instagram 1 428
LinkedIn 1 42060
Blogs <1 -