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7
billion Mahindra Group, an automotive, farm
equipment, financial services, trade and logistics,
automotive components, after-market, IT and
infrastructure conglomerate.
The company was set up in 1945 as Mahindra &
Mohammed. Later, the name was changed from
Mahindra & Mohammed to Mahindra & Mahindra in
1948. M&M's automotive division makes a wide range of
vehicles including MUVs, LCVs and three wheelers. It
offers over 20 models including new generation multi-
utility vehicles like the Scorpio and the Bolero.
The origins of Mahindra Group can be traced back to
October 2, 1945 when Mahindra brothers J.C. Mahindra &
K.C. Mahindra joined hands with Ghulam Mohammad, and
Mahindra & Mohammad was set up as a franchise for
assembling jeeps from Willys, USA. After India's
independence in 1947, Mahindra & Mohammad changed
its name to Mahindra & Mahindra. Ghulam Mohammad
migrated to Pakistan post-partition and became the first
Finance Minister of Pakistan. Since then, Mahindra Group
has gone from strength to strength and today it has
evolved into a giant group.
The enterprising duo K.C. Mahindra and
J.C. Mahindra, inspired by Pandit
Jawaharlal Nehru's vision of a modern,
independent India, dared to set out on a
journey to prove that Indians were
second to none.
K.C. Mahindra J.C. Mahindra
.
Keshub Mahindra
Vission…
“ T o buildflagshipbrandsthat cansustainthroughthick&thin&to
becomeindiasmost enduring&engagingcompany..”
4/3 Wheelers
Pik – Ups
LCVs
SUVs
CARS
Used cars - Purchase, Sale and Finance
UVs
farM produCts..
Agro inputs and services
Engines
Farm Implements
Tractors.
Indian Army..
State government departments..
Transporting companys…
Travel operators.
Fruits & Vegetable traders.
Indian Public…
KANDIVLI
NASIK
ZAHEERABAD
IGATPURI
HARIDWAR
1945-started business with a franchise for
assembling jeeps from willys u .s .a
1955-went on public & m&m shares were
listed on b .s .e
1979 -re ce ive d a lice ns e from
Automobile s Pe uge ot, Fra nce to
ma nufa cture XDP 4.90 die s e l e ngine s
1995-te chnica l colla bora tion with
miths ubits hi ja pa n for ma nufa cturing
L300 mini va ns in india .
2000-utility ve hicle bole ro la unche d .
2001-tie d up with re na ult for pe trol
2002-new generation ,world class suv
SCORPIO launched.
2007- Mahindra Renault, a joint venture
between M&M and Renault of France
launched the Logan in India…………..
Ranked among the top 10 Indian
Companies in GLobaL 200:Worlds Best
Corporate Reputation list.
Got the Japan Quality Medal.
Launched Indias first wide body sedan car
LOGAN in cooperation with Renault France.
EXPORTS;
traCtors:8533
enGines: 31922
utiLity VehiCLes:12359
REJO K JOSEPH
MBA 2008-10
MACFAST COLLEGE
THIRUVALLA
KERALA