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H

O 225+
M HOME-BASED
E
BUSINESS START-UPS
B
U GET STARTED TODAY!
S Home Business
I TV / Podcast – Pg. 42
N
E Home-Based Business &
S
S Opportunity Magazine
Fall 2018

Special Work-From-Anywhere Issue


50+

MOBILE
MOBILE
START-UPS
— Pg. 18

PRENEUR
ROAD WARRIOR
Survival Tips
POCKET-FRIENDLY
Marketing Plan
FIND INFLUENCERS
Start & Grow Your Biz from Any Location on a Budget
BUSINESS FINANCE
Made Easy
PRODUCTIVITY TOOLS
for Home Office
GIG WORK
Freelance Success

Display Until 1/2/2019


INTERVIEW: WAHLBERG
Preparing for Action — Pg. 16

WWW.HOMEBUSINESSMAG.COM

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®

Home-Based Business & Opportunity Magazine


Magazine
Contents Fall 2018

10 FEATURES 16
10 Mobilize Your
Business! Here’s
What Today’s Savvy
Entrepreneurs Need to Take
Mobile to a New Level.

Courtesy of Reuters/The Interview People


16 Interview with Mark
Wahlberg. On Working
Again with Berg for Mile 22,

© Reuters
Appreciating the Military,
Preparing for the Action,
and More.

18 50+ Home-Based
and Mobile
Mark Wahlberg: “While all this
Russian hacking stuff is going on,
Mobile Businesses: These opportunities have given rise to savvy Businesses. Launch a it’s very similar to what’s happening
global entrepreneurs. Startup This Fall. in our movie.”

BUSINESSES & OPPORTUNITIES WORK-FROM-HOME SUCCESS STORIES

24 Thrive as a 22 Winning Business with


28
Freelancer.
24 WordPress.
Navigate the gig 23 Not the Average
economy in the digital Detergent.
era with fortitude.
28 Empowering Young
40 Small Biz Ad Artists to Succeed.
Marketplace.
29 Having Fun While
41 Classified Ads. Learning.

Gig Economy: Pivot to a


36 Clean and Healthy Young Millennium
Travel.
profitable career path. Records: Businesswoman
37 Fixing a Broken starts record label to
Healthcare System. spotlight positive music.
MARKETING & SALES

26 Pocket-Friendly 26
Marketing Plan. HOME OFFICE
Successfully advertise
your home business on 32 Product Reviews.
a $5,000 budget. Valuable home office 35
products for the
Discounted Advertising: entrepreneur.
Try low-cost marketing tools.
34 Productivity Tools
for the Office.
MONEY CORNER Use digital ecosystems
to help your home
30 Manage Your Small 30 Smart
S Systems:
tS t Integrate
I t t ttools
l tto
Business Finances. business prosper.
streamline business operations.
Draw up a financial action
plan to properly handle your
accounts.

40 Note All Transactions.


Accelerate Accounting:
Keeping business records is
Keep the cash flow smooth.
essential for success.
Fall 2018 | Home Business ®
7

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Are You Ready to Mobilize Your Business?

LETTER FROM PUBLISHER


Magazine
M i
®
The Mobile-Preneur Home Business Sector Is Booming
Volume 25 Issue 4, Fall 2018
www.homebusinessmag.com Let’s review options. For those of you who are current
home business owners, ‘going mobile’ is an effective means
The Home Business Team ®

to diversify an existing business. Hitting the road is a logical


Publisher Richard Henderson
United Marketing & extension of what you are already doing, allowing you to
Research Company, Inc. augment your business offerings and provide a greater level
Editor-in-Chief Stacy Ann Henderson of service to customers. For those of you yet to start a home
Managing Editor Sherilyn Colleen business, going mobile is an exciting career choice, one that
Publicity Editor Shannah Carol
Graphic Services Camilla Martinez-Fleitas, Slice, Inc.
offers greater work flexibility. Let’s dive in!
Production Manager Jon Crossley, Ultra Graphics
Digital Ad Production Angel Macias, Ultra Graphics
Art Direction Richard Rabil
“ Mobile businesses are a perfect fit for the
Advertising advertise@homebusinessmag.com
Phone: 800-734-7042
increasingly high-tech and online businesses
Shayla Christine opening up for home biz entrepreneurs.
http://www.homebusinessmag.com/magazine-advertisng
http://www.homebusinessmag.com/online-advertising Why Go Mobile?
Distribution Manager Richard Trummer, Curtis For starters, mobile businesses usually receive greater tax benefits. Travel costs
Specialized Circulation Bob Kennedy, Cavendish Media
Circulation Manager Dennis Porti, Curtis
incurred while operating a mobile business can provide deductions. In addition,
Michelle Ingenito, Curtis costs for insurance, repairs, parking, tolls, car washes, etc., may offer additional
Subscriptions Publication Fulfillment Services Int. deductions. Another benefit is that you can launch a mobile business on a part-time
Call 888-881-5861 - M - F 8am-4pm PST. basis while holding onto your day job. If your employer allows you to work flexible
For International, call 714-226-9782.
hours, get started as early as possible each day. This frees you up to perform mobile
Fax: 714-226-9733
Email: homebusinessmag@pfsmag.com work later in the afternoon, on the way home from work. This can also make a
Print Manager Keith Oelke, Quad Graphics portion of those travel expenses business expenses.
Mark Quartaroli, Quad Graphics Going mobile also gives you the unique opportunity to interact with customers
Reprints Betsy White, The Reprint Outsource, on a more personal level. In a world where you conduct so much communication by
bwhite@reprintoutsource.com
Mailing Lists www.homebusinessmag.com
email and text, it’s nice to be able to shake a customer’s hand and look them in the eye.
(Click on “Mailing Lists” to order) Finally, mobile businesses are a perfect fit for the increasingly high-tech and
Mailing List Manager Danny Grubert, online businesses opening up for home biz entrepreneurs. Most can be operated
Danny.Grubert@lakegroupmedia.com anywhere at one’s convenience as a mobile-preneur! See the mobile businesses
List File Manager Travis McMillian, Lee Coats Newton
Digital Media Manager Jim Clark, GTxcel
listing in this issue.
E-Readers Bob Mehta, Supremus Group Get Behind the Mobile Wheel
Rachel Unclebach, Libre Digital
If you already operate a home-based business, transitioning into a mobile
Internet Manager Sam, Fixrunner
SEO Janice Johnson operation is easy. Evaluate your business plan and look for new ways to expand your
Social Media Shelby Cara current service(s) or start up a new related service. As you already have a business
At Your Service Portal Lisa Schneegans, Buzz 360 running, transition costs are less than starting up from scratch.
IT/Computer Operations Jim Easton, letmefixyourpc.com
Virtual Operations Mike Davidson, VDI Networks Build a New Business
Customer Service Email: customerservice@homebusinessmag.com Another option is to start a mobile business from scratch. This is the least costly
Phone: (800) 734-7042 method of entering a mobile market, but risks are higher. Your decisions directly
Fax: 714-388-3883
influence business startup success. You don’t have the guidance and support from
Editorial an experienced company, such as a business opportunity or franchise. Configuring a
Dr. Emad Mousavi, MyTravelBiz™, Mayumi Nakamura, van, pickup truck, or automobile so that you can work away from home is complex
Philip Piletic, Swaraj Das Mohanty, and others.
work. Many mobile businesses require you to transport some kind of equipment to
Distribution your client’s location. Seek out professional help for such vehicle conversions.
Curtis Circulation Company
730 River Road New Milford, NJ 07646 Invest in a Business Opportunity
Tel: (201) 634-7400 Fax: (201) 634-7499
Because of higher levels of expertise, equipment, and investment for many mobile
Home Business® Magazine businesses, another good alternative is to work with a company that offers a business
Home Business Magazine (ISSN 1092-4779)
is published by
opportunity package. Many such packages make you a licensee, dealer, or distributor.
United Marketing and Research Company, Inc., Most companies provide full training, and can include support in the forms of
20664 Jutland Place, Lakeville, MN 55044. financial, marketing, technical, sales, and online.
6-issue Subscription Rates: Domestic $15.
Canadian $31. Foreign $47. Buy into a Franchise
For Subscriptions: 714-693-1866, M–F
Periodicals Postage Paid at Lakeville, Minnesota, Home-based franchises are also excellent mobile business options. Franchises
and at additional mailing offices. provide the highest levels of training, products, marketing support, home office
POSTMASTER: Send address changes to
Home Business® Magazine, support, and assistance with equipment configuration. This results in higher
20664 Jutland Place, Lakeville, MN 55044. investment levels and more company restrictions. Many van-based businesses are
Printed in the United States franchise operations, as these are expensive and complex mobile operations.
So get mobile! Your mobile-preneur options are wide open.

Publisher, Home Business® Magazine


8 Home Business | Fall 2018 ®
www.homebusinessmag.com

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AAJudgment
JudgmentRecovery
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andininDemand. Here’show
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Advertisement

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2/1/16 1:54 PM
Mobilize Your Business!
What Today’s Savvy Entrepreneurs Need to Take Mobile to a New Level
By MyTravelBiz™ (MTB)

A
lthough the futuristic, technology-driven
and automated world shown in the 1960s
American animated sitcom The Jetsons
may have seemed light years away at the time,
many of its revolutionary products and process-
es have come to fruition. From what seemed like
F E AT U R E

whimsical inventions like hovercrafts, to auto-


mated appliances and elaborate talking robots,
these “space age” devices and conveniences are
part of today’s world.
As technology continues to evolve and change, we
as global citizens have increasingly more ways to
connect, shop, eat, live and work in virtual and
Research is the first step toward starting any mobile business.
mobile-connected ways. Consequently, the va-
riety and sheer number of mobile business op-
for Inc.com, even small businesses can effec- boomer crowds within the age niche.
portunities out there have given rise to a new
tively compete with large companies by target-
crop of savvy global entrepreneurs. Other specific niche areas to consider are lifestyle,
ing a niche market.
educational level, values, occupation, interests
Just perform a quick search online and you’ll find
“Targeting a specific market does not mean that or hobbies, religious beliefs, and ethnicity, just
everything from pet grooming and dog walking
you are excluding people who do not fit your to name a few, depending on the product and/
services, to residential and commercial cleaning,
criteria,” wrote Porta. “Rather, target market- or service you have to offer.
catering and food trucks, professional organiz-
ing allows you to focus your marketing dollars
ing, personal shopping and moving services all If you already have an established mobile busi-
and brand message on a specific market that is
offered by, and available to, people on the go. ness, use your analytics reporting to identify
more likely to buy from you than other mar-
your customer demographics. This will give you
If you’ve already opened a mobile-based busi- kets. This is a much more affordable, efficient,
ness, or are thinking about starting one, the fu- insights into the gender, age, geographic loca-
and effective way to reach potential clients and
ture success of your enterprise must be skillfully tion, and more about your customers, which
generate business.”
linked to technology in order to meet the de- could help identify others that may want what
mands of the “I want it yesterday” world we live in. you have to offer.

The only limit is your imagination.


Before Posting Your Digital “Signage” —
“ If your mobile
business is operated
And don’t forget to look at what, to date, sells
best. Are they the least expensive or most
expensive items or services? Does there appear
Research, Research, Research! to be a specific time of year that certain items
Just like the oft repeated real estate industry ad-
age, “Location, Location, Location”, “Research,
internationally, you sell or that customers come to you for service?
Considerations like these may also provide in-
Research, Research” is the first step in starting may be required to sights into your target market.
any mobile business. Before letting people know
about you, you need to know about them by creat- document it in more Following these steps to carefully research and
ing a clearly defined target audience to whom you identify your target market will go a long way in
will be marketing your product and/or services. than one foreign city helping you speak to those potential customers,
while also maximizing your overall outreach ef-
or country.
Although “I want everyone to know about my
company” may seem like the best goal for brand
awareness, it is not a good strategy for defining

Take the example of a women’s apparel line.
forts, marketing dollars, and of course, the all-im-
portant Return on Investment (ROI).
your target market. In fact, even if you narrow Get Your Mobile Up and Runnin’
Your obvious customers are going to be wom-
down your target market to, for example, stay- Even though you will be working on the road,
en, but there are several kinds of women that
at-home mothers, students or amateur athletes, there are several “stationary details” linked to a
you can target — based on age, income level,
these targets are not specific enough. You have to physical address or some other mailing address.
sizes offered, location in the world (which may
carefully and specifically identify a niche market(s) be tied to the weather), and so forth. And with- Assuming you have already established your
— an important factor that will play a significant in each of those, you can funnel it down even company name and type (i.e. Inc., LLC, S Corp,
role in the success or failure of your business. further to identify other more specific targets/ LTD, DBA, etc.) and identification or other refer-
In Defining your Target Market, by Mandy Porta target markets, like the 18-to-35 and/or baby ence number for government tax purposes (we
Continued on page 12

10 Home Business Fall 2018 ®


www.homebusinessmag.com

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11_HBM_FALL2018.indd 11 8/31/18 2:33 PM
Mobilize Your Business! you and your potential customers. Therefore, you
Continued from page 10
must make a good first impression.
recommend consulting an attorney or tax pro- Business, economics and personal finance writer
fessional for these items), depending on your Andrew Moran emphasizes that among the nu-
state of legal residence you may be required to merous important website aspects to consider,
obtain certain city and/or state business per- including choosing the right hosting platform,
mits and licenses, and adhere to certain codes considering the overall design, look and feel,
when on the road. developing original content and adopting the
Take the example of a restaurant that also has a right call-to-action, or CTA, making your web-
site mobile responsive is essential.
food truck. Your restaurant license will cover a
specific location, city and county codes, etc., for According to some industry reports, mobile vis-
F E AT U R E

its operation. But once the food truck starts its itors often represent the highest percentage of
engine, there may be other regulations or restric- total visitors to a company’s website. Add to that
tions that apply, such as having a separate mo- estimates of close to 5 billion worldwide mobile
bile permit or license, whether the truck can be phone users by 2019, and it’s easy to see why
parked on public or private property, insurance your website must be designed (or redesigned,
requirements, and so forth. These are things you if necessary) to attract and retain mobile cus-
Use analytics reporting to identify your tomers in the digital age.
need to consider beforehand to ensure compli-
customer demographics.
ance anywhere you plan to take your mobile busi- Communication Is Key
ness. The Small Business Administration (SBA) or other regulatory agency incorporation or fil- So, your virtual door is open, the digital welcome
offers a wealth of helpful information on a wide ing documents. mat is out, and your website is ready to handle
array of topics relevant to mobile businesses. the throngs of customers beating a path to your
Once you’ve got all of the “legalese” taken care
If your mobile business is operated internation- cyberspace porthole. What you need now is to
of, your next significant focus needs to be on
ally, you may be required to document it in more provide continual direction how and where to get
your website. there. That’s where social media comes into play.
than one foreign city or country. For example, a
primarily mobile, global Direct Selling company Whether already up and running or you are just Facebook, Twitter, Instagram, Tencent QQ (more
with a physical office in more than one country getting started, remember that your website is, popularly known as QQ), Snapchat, Tumblr,
may have to complete a series of foreign office in many instances, the first interaction between Pinterest, Baidu Tieba (also known as Postbar)

12 Home Business Fall 2018 ®


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LinkedIn, YouTube, Viber, Taringa, Vimeo, Goo- Going from Mobile-Friendly to “Mobile-First”
gle+… These are just a few of the most popu- As the first Direct Selling company with its mar-
lar and widely utilized social media channels keting plan built on blockchain, we here at My-
used globally by businesses to communicate TravelBiz™ (MTB) understand the importance
with, and advertise to, current and potential of continued innovation and cutting-edge tech-
customers. nology in today’s ever-changing world.
You and/or your parents may have grown up in Our Founder and President, Atif Kamran, and
the age of face-to-face interactions where sales Founder and Chief Executive Officer, Geraldine
were confirmed with a strong handshake. These Aquino, have dedicated their careers to this ide-
types of transactions still maintain their tangi- al, going to great lengths to build not only mo-
ble, personal-touch value. Nevertheless, building bile-friendly, but “Mobile-First” platforms to
a strong social media presence is an important, generate a turnkey business opportunity whereby
necessary, and dare we say almost priceless step a Representative can start and grow their busi-
in nurturing your business — particularly a mo- ness anywhere around the world.
bile one — in order to make and foster a strong,
“There are many ways to establish a strong mo-
relevant and consistent brand identity for your
bile business and create an excellent user ex-
products and/or services with people located
perience for your customers across the various
all over in the world. Develop a user-friendly website. devices and communication channels they use,”
“Social media has become an essential tool in explained Aquino. “We chose to marry block-
the business world because its ability to reach Other social media tips Karrera offers include chain — the digital ledger where an encoded
current and potential customers is unparalleled having a clearly defined strategy as to what you transaction is permanently stored across a net-
by any other marketing tool,” writes Mariliza want your social media presence to achieve and work of computers and safely encoded in real
Karrera with CareerAddict. “… Making it easy in what time span, creating multiple social me- time — with Travel and Direct Selling on an in-
for people to follow you on social networking dia accounts across different platforms to help novative patent-pending platform to offer the
platforms is a surefire way to build up an au- you reach a wider audience, using social media best travel deals to customers.”
dience. Adding buttons or social media badges management software like Hootsuite or Sprout Kamran added, “By doing so, in conjunction
to your websites will ensure that your accounts Social to allow for scalability as well as adapt- with extensive utilization of our sophisticated,
are front and centre. … Sharing can also help ability, and being selective about what and where
Continued on page 14
promote your social media presence.” you share your content, just to name a few.

www.homebusinessmag.com Fall 2018 | Home Business ®


13

10-44_HBM_FALL2018.indd 13 8/30/18 7:05 PM


Mobilize Your Business! globally, without making a major financial in- the things we are proud to say continue to make
Continued from page 13 vestment. Other significant dividends include MyTravelBiz one of the most successful global
helping your business stay visible, improving Direct Selling companies in the world.”
people-based data and tools, we created a the customer experience, using it for free pro-
Brian Palmer, CEO of Krato, a company that
once-in-a-generation opportunity to change motion, integration with all of your business
helps direct selling industry founders and their
the way Direct Selling works. Our continuing channels, increased sales, and staying ahead of
sales teams connect with their distributors, host-
innovation is a testament to the work to reach your competitors without an app.
esses and customers more conveniently, said
our goal to offer our valued customers a full, that a direct selling app can drastically increase


F E AT U R E

mobile-based experience.”
Blockchain technology is just one way that enter-
Because you your retention of direct sellers. “A lot of direct
selling companies now use apps to conduct
prises today can run their businesses on a glob- and/or your business business. … Using an app lets direct sellers be
more visible and available to distributors and
al, mobile scale. Other technology-focused tools
include finding the best services for your par- is always on the customers alike.”
ticular needs, working with vendors with high
levels of mobile interfaces, applying advanced move, a virtual As you can easily see, a steadfast commitment
to operating “Mobile-First,” even if you have
transaction encryption (if not using blockchain),
and participation in community groups in the
assistant can handle a brick and mortar location(s), will continue
to pave the way for the future innovation and
tech space to swap questions and ideas about
the latest and greatest mobile business features
all aspects of your success of your business.

and innovations. business when you Make Sure You Have the Right Tools
for the Trade
are unavailable.

Another tool that continues to garner a great deal The good news is there are only three basics tools
of interest and business adoption is the creation needed to support your business — whether
of your own mobile app. It is estimated that ap- “In addition to our upcoming ‘mile markers’ a solopreneur or as part of a multi-employee
proximately 80-90% of internet users do so on where we will be actively launching each one company — as a mobile road warrior: a laptop
mobile devices, and that in the U.S. alone con- of our platforms in an app version, we are in computer, cell phone, and good Wi-Fi and in-
sumers spend close to five hours a day on those the process of fully optimizing all of our web- ternet connection. The in-between details, how-
devices, with 92% of that time spent on apps! based resources for mobile,” Aquino said. “That ever, can make or break your ability to run that
One of the biggest benefits of having your own represents a significant benefit to both our cus- business effectively while on the go.
mobile app is the ability to expand your market tomers and mobile Entrepreneurs, and among Before going out and purchasing or upgrading
a laptop, it’s important to narrow down exactly
what you need for your mobile office. Aspects
to take into consideration include choosing the
right laptop design, i.e. traditional or hybrid,
the important specs (CPU, memory and stor-
age, and battery life), and the operating system.
Regarding the latter, “Unless you're able to spend
at least $1,300 per laptop, you'll be choosing
between a Chrome OS and a Windows OS,
but there are three primary operating sys-
tems [Apple OS X, Windows OS, and Chrome
OS], and you should know the difference,” said
Mona Bushnell, B2B Tech Writer of Business
News Daily.
There are also some schools of thought out there
that contend it’s possible to run a business en-
tirely from a mobile phone using specifical-
ly designated smartphone apps, called Micro
Apps. In some cases entrepreneurs, particu-
larly small to mid-size business owners, have
found it much easier to operate via these apps
than on traditional desktop software. By fun-
neling a wide range of information needed to
run a business, such as marketing dashboards,
report spreadsheets, sales leads, and invoices
typically garnered by searching through a hand-
ful of software programs and backend systems,
these apps decrease the energy and time spent,

14 Home Business Fall 2018 ®


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10-44_HBM_FALL2018.indd 14 8/30/18 7:03 PM


is always the chance that your information
is not secure, and somebody can see your
private information.
But your smartphone, laptop and other dig-
ital devices can also serve as secure Wi-Fi
hotspots in a matter of seconds. For most
mobile businesses you can obtain this service
from your mobile provider. But if you don’t
want the expense of adding another hotspot or
another account with your provider, you can
use a Virtual Private Network (VPN). When GROWING
installed on your device(s), this software al-
lows you to have a secured connection when-
ever and wherever you need it.
ECONOMY
Cultivate a clear social media strategy. Using Communication to Foster Community
In addition to using social media channels to
communicate with your customers, experts
while also increasing productivity — among
say it is a good idea to integrate some sort of
the most precious commodities of running a
Customer Relationship Management (CRM)
business. They key is choosing those that are

Broker Notes
software to nurture those relationships and
user-centric over business-centric. foster a greater sense of community.
Having all of the right mobile equipment is not HubSpot CRM, Salesforce, Zoho CRM, Infu-
much use to you if you don’t have access to a
good Wi-Fi and internet connection. Almost
anywhere you look nowadays — in a coffee
sionsoft, and NetSuite CRM+ are just a few
of the most popular programs, each offer-
ing a wide variety of ways to stay in contact
from home and
shop, hotel lobby, airport, and other places,
you can find some form of free, public Wi-Fi
with customers and track your last touches
with them, whether it was via phone, email, Earn Huge Fees!
and/or internet connection. However, there Continued on page 38

brokeringnotes.com

www.homebusinessmag.com Fall 2018 | Home Business ®


15

10-44_HBM_FALL2018.indd 15 8/30/18 9:55 PM


Interview with Mark Wahlberg
On Working Again with Berg for Mile 22, Appreciating the
Military, Preparing for the Action, and More
By Suzy Maloy / The Interview Feed
Having worked on three films ripped from convoy. The film also stars Oscar nominee

Courtesy of Reuters/The Interview People.


the headlines (Patriots Day, Deepwater Hori- John Malkovich, The Walking Dead’s Lauren
zon and Lone Survivor), actor/producer Mark Cohan, and former UFC fighter Ronda Rousey.
Wahlberg and Peter Berg ventured into their Dressed casually in a dark blue pullover and
first fictional film, the action drama Mile 22 for black pants, the laid-back Wahlberg spoke
F E AT U R E

their latest project. Wahlberg (Boogie Nights, I about working again with Berg for Mile 22, “While all this Russian hacking stuff
Heart Huckabees) plays the leader of a para- preparing for the action and more. is going on, it's very similar to what’s
military team who embarks on a dangerous happening in our movie.”
Question (Q): Though you’ve previously
mission to transport a foreign intelligence as- — Mark Wahlberg
made three films together with Peter Berg, this
set from an American Embassy in Southeast is the first time you two have done a fiction film that serve our country when it’s in harm’s way,
Asia to an airfield for extraction — a distance
together. Was that the motivating force to do would you agree?
of 22 miles. The asset (played by Indonesian
it? What about the politics of this movie? Is it a
martial arts star Iko Uwais, the Raid films) W: As far as the politics of the film, we both
nod to the brave men of the U.S. military? And
has highly classified information, which could share a huge appreciation and affinity for our
what about the Russians as the villains here?
avert a widespread terrorist attack. The asset brave men and women who serve our country.
also has several enemies ranging from the local Wahlberg (W): I think for Pete and me, I’ll just leave it at that. Anytime I get an oppor-
military to the police to a street gang, who all after making three films all based on real-life tunity to thank them, I love to do it. I jumped at
want him dead before he can reach freedom. tragedies, it was important for us to go and do the opportunity. In this unique situation, the cir-
While this is all going on, the American para- something that falls under our idea of fun. This cumstances you're seeing, people that don’t get
military team is being monitored by Russians is our idea of a good time. It really is. the welcome home parade and all those things,
who have their own reasons for taking out the Q: It’s a great tribute to the men and women they go under the radar unacknowledged, so I

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16 Home Business Fall 2018 ®


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10-44_HBM_FALL2018.indd 16 9/4/18 9:52 AM


“ I thought it was
awesome seeing a branch
shooting live fire, so I’ve had plenty of weapons
training.
Q: How has your relationship with Peter Berg
of our government that you developed, because you guys are becoming one
hadn’t seen before and of these Scorsese-De Niro type of combos?
operating in and around a W: It really is. It’s a brotherhood. It’s a partner-

Courtesy of Reuters/The Interview People.


world that you’re not that ship. It's bromance. It’s all those things, but it's
also a real profound respect for one another. We
familiar with.
– Mark Wahlberg
” “We both share a huge appreciation and
push each other. We don’t mince words. We talk
all the time. He always FaceTimes me at the most
thought it was awesome seeing a branch of our affinity for our brave men and women inopportune times. We’re doing our next film to-
government that you hadn't seen before and op- who serve our country.” gether starting in September. It was one of those
erating in and around a world that you're not that — Mark Wahlberg things too where we share the same agent.
familiar with. I’ll just leave it at that, although Q: Bringing arms into Colombia for this be-
it is a nice coincidence that while all this Rus- fight. Have a couple of guys run up and attack cause you shot this in Bogotá, talk a little bit
sian hacking stuff is going on, it’s very similar to him.” Next thing you know, he's grinding this about how you did that. What was it like shoot-
what's happening in our movie. guy’s neck over the broken glass. He really is ing there?
Q: Can you talk about coordinating that with one of us.
W: It was an amazing experience down there.
the stunt coordinators and your fellow actors Q: Were you completely aware of all of the They couldn't have been more accommodating.
because that was super intense? weapons already? Did you train with the Navy I don’t think we would’ve been able to do these
W: They had so much trust in Iko (Uwais) that SEAL or Army Ranger? kinds of scenes anywhere else in the US; amaz-
literally when we were shooting that big gun W: I didn’t. I was at home with my kids at that ing crews down there. I certainly encourage
fight scene in Colombia, when Ronda's jeep ex- time, but I’ve done so many movies where I’ve anybody if you’re thinking about going some-
plodes, and Iko was just again locked in the car, had so much extensive training whether it’d be where in South America to go to Colombia to
Pete was like, “Wait a second. We’ve got to have with Shooter, Renaissance Man, my first film, shoot. It’s a beautiful, beautiful place, and our
him doing something. Choreograph another and Lone Survivor. We spent a lot of time really experience was fantastic.

ON YOUR APP’S!

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TODAY
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“Home Business
EE – Pg. 21

Read
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WWW.HOMEBU

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17

10-44_HBM_FALL2018.indd 17 9/4/18 9:52 AM


50+ Home-Based and Mobile
Businesses to Launch This Fall

1. Affiliate Marketer: A company will pay you 9. Computer Trainer: Not everyone is fluent on 18. Financial Advisor: People find it difficult
a commission for every sale that’s born out of the use of computers and many wish to become to manage and invest their own finances. Start
your promotional efforts. You should have a educated. You can teach senior citizens and with individuals and then move on to bigger
website with organic traffic coming in. It’s easier young adults the basics of working a computer organizations once you build a strong portfolio
to launch if you already have statistics on how and on applications, in exchange for money. of successful collaborations.
large of an audience visits your website. 10. Courier Service Provider: People depend 19. Graphic Designer: Businesses everywhere
2. App Developer: If you believe you can de- on these services for the flexibility it provides are trying hard to get noticed. They use visu-
velop an app that people could use, you can with easier pick-up and drop-off times. You will al media to stand out in the crowd. If you are
earn money quickly. The initial investment is need a functional vehicle and can charge more someone who is excellent with graphic design,
minimal and the position will require extreme for specialized services. set up a website and start marketing your skills.
computer savvy. 20. Informational Product Creator: You can put
11. Desktop Publisher: You can create maga-
3. Blogger: If there is a certain topic that you zines, newsletters, books, etc., for companies your expertise in an e-book or some other form
are an expert on, there will be others who will by using a publishing software on your desktop. of content online like a digital magazine. Try to
look up to you. People will be interested to hear You will need to have graphic design skills and select a niche that people are interested in which
about your knowledge. Post content online for strong writing capabilities. is not already extensively covered.
others to see and learn. You can earn from the 21. Internet Security Consultant: Everything is
12. Direct Sales Representative: Gone are the
advertising space and reviews you receive. on the internet today. There’s the threat of hack-
days of door-to-door sales. You can organize
4. Bookkeeper: You need to be very comfort- ing, scamming and virus attacks on the cyber
parties where you promote the product while
able with numbers and yearn to work from web. If you know how to protect data online, you
meeting potential customers. Friends and fam-
home. Your work will involve creating balance can freelance as a consultant to keep people's
ily are good people to connect with at the start.
sheets, providing income statements and creat- information safe.
ing financial reports. 13. Dog Walker/Groomer: This is a fantastic
22. Laundry Serviceperson: You can provide
option for you if you enjoy spending time with
5. Business Plan Creator: Not all entrepreneurs this service in your neighborhood without hav-
dogs. People are willing to pay a decent amount
excell at jotting down their ideas in a convincing ing any skill set. Offer to pick up, clean, fold, and
of money for their furry babies to be taken care return laundry for a reasonable fee.
way for investors. This business will require you of each day.
to organize their visions on paper in a simplified 23. Life Coach: If you have expertise in a certain
yet professional manner. 14. Domain Name Buyer: Research and recog- field, you can provide guidance to someone who
nize profitable domains that are available. Buy is just starting out. You can also help with giving
6. Call Center Representative: Companies are
them and sell them to people and keep your day-to-day life advice and self-esteem tips.
hiring people to be their voice and answer their
profit.
customer queries. You can work from home and 24. Marketer: Join an online course to get
will need a flexible schedule as well as a headset to 15. eBay Assistant: This is a business similar training. There are many variations of mar-
efficiently take care of their customer care issues. to affiliate marketing but you are selling directly keting schemes rising in the market today that
to the customer. You are selling a product for centralize around content. Companies are look-
7. Caregiver: This noble task will require you
someone else and then keeping a commission ing for people to create marketing content that
to have professional training and certifications.
on the purchase. is SEO-friendly and can easily generate leads.
You will need to have humility and kindness to
take care of people in need. You can choose your 16. Editor: This option offers a vast number of 25. Massage Therapist: You may have to have
clients and also the time invested. possibilities for you. You can edit letters, drafts, a license for this career, depending on the state.
books and also do proofreading of marketing You can provide your services from the comfort
8. Chatbot Maker: Businesses require their AI
to speak to their customers and respond quickly. copy or pamphlets for companies. of your home or visit clients’ residences.
They use chatbots to collect consumer data and 17. Event Planner: You can plan events for in- 26. Meal Planner: People find it difficult to man-
improve their customer relationship game. You dividuals and companies. It’s wise to start with age their diets and their budgets together. You can
can start making chatbots without even know- your local community and then connect with assist people if meal planning comes naturally to
ing how to code. nearby cities as your business grows. you and if you’re passionate about fitness.
Continued on page 20

18 Home Business Fall 2018 ®


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19_HBM_FALL2018.indd 19 8/31/18 2:40 PM
50+ Home-Based and Mobile Businesses to
Launch This Fall
Continued from page 18

27. Online Custom Tailor: People seek help in and sending required information. You will 45. Translator: This is a great option if you are
looking sharp for their professional meetings. work with both businesses and individuals. fluent in more than one language, both in writ-
You can customize their wardrobe as per their 37. Resume Writer: People are often not very ten form and verbally. You can work entirely
tastes and deliver them to their home, saving skilled at writing about their personal achieve- online via freelancer websites like Fiverr and
them time and money as they won't need to buy ments and experiences. They are willing to pay Freelancer.com.
new clothes. good rates for someone to prepare a nice look- 46. Travel Planner: It gets overwhelming for
28. Online Dating Consultant: This will involve ing, well-written resume for them. people looking to book flights and hotels with
you becoming a matchmaker for people online. 38. Secretary: This will require you to have the many travel sites online. Find the best deals
You will manage their profiles, write about them strong organizational and communication for your clients and receive a commission for
and act as their account manager. skills. You should be tech-savvy, work well inde- your services.
29. Online Photo Seller: If you are someone pendently and be good with time management. 47. Video Producer: People need help in creat-
who enjoys taking beautiful pictures, this is a 39. Social Media Consultant: Your addiction to ing good quality videos for their personal and
perfect choice for you. Companies and individ- social media is finally going to pay off with this professional use. This can include vlog editing,
uals are always on the search for great photos business idea. Twitter and Google offer online adverts and voice-overs as well.
for their commercial use, so sell them online. courses with certifications on formal training 48. Virtual Assistant: If you are someone who
30. Packing Specialist: If you are good at pack- in social media. Make use of social media man- has already worked as a real-life assistant, you
ing and have an eye for detail, you can help oth- agement tools for improving your game and the would know the pay is great yet the work is hard.
ers. This will require you to have good stamina game of others. As a digital assistant, you will have the conve-
and pack customers' possessions into boxes sys- 40. Survey Taker: Companies today are creat- nience of choosing your hours, clients and rates.
tematically when people are moving locations. ing surveys to understand their businesses and 49. Virtual Tutor: Do you enjoy teaching others
31. Patient Advocate: Patients and their fami- customers better. You can log in to multiple sites yet want a more relaxed working environment?
lies often require help in tracking down hospi- and spend time completing surveys each day for Invest in a suitable laptop and launch a website
tals for paperwork and doing negotiations with extra cash. that showcases your training and experience.
insurance companies. You can step up and assist 41. Sustainability Expert: Enterprises are try- With enough clients, this can be a viable full-
them during arduous times. ing harder to do their part for the environment. time moneymaker.
You can help companies by suggesting to them 50. Website Developer: Every company you
32. Personal Chef: This is an option for you
greener alternatives without hampering their know of today already has a website or desper-
if you enjoy cooking for others and succeed in
bottom line. ately wants to create an impressive one. It’s im-
making delicious meals. Serve meals that coin-
cide with their tastes and dietary restrictions. 42. Tax Consultant: People find doing their portant to know the ins and outs of developing
taxes to be very taxing! Companies are willing an excellent website that will drive consumer
33. Personal Trainer: Do you already spend
to pay a good amount of money to have their traffic and lead to sales.
hours a week toning up and indulging in car-
taxes prepared by a professional with the proper
dio? You can use your expertise in the field to 51. Website Flipper: You would buy a website,
credentials.
help others get fitter. make tactical modifications and improve upon
43. Telemarketer: Of all marketing efforts its aesthetic and then sell it for a profit.
34. Photographer: You can take pictures of
that companies are outsourcing, telemarketing
events professionally and personally. People will For additional information on starting
holds a big spot. You will have to book appoint-
pay a substantial amount of money for good, and growing a home-based business, visit
ments with customers and create leads for the
high-quality photos. https://homebusinessmag.com/ and
company.
35. Property Manager: You can acquire a large 44. Tester/Reviewer: Companies source gen- http://www.homebusinessexpo.com/.
number of clients at various properties. You will uine reviews on their products before putting
have to ensure that your clients' properties are them on the shelves. You will use certain prod- Writer: Swaraj Das Mohanty is a Content Marketer at PagePotato. A
graduate in Journalism from Bangalore University and an ex-Radio
managed and maintained well. ucts and review them in exchange for money. Jockey, he helps brands put their best content out there. Beyond
work, he is a bookworm who knows how to cook and enjoys driving
36. Referral Specialist: You can help people You can start a blog about the products, en- in search of lip-smacking street food. Visit http://pagepotato.com/
find what they are looking for by doing research abling you to charge more over time. and follow him on Instagram: @BoredBelly.

20 Home Business Fall 2018 ®


www.homebusinessmag.com

10-44_HBM_FALL2018.indd 20 8/30/18 7:52 PM


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By Alicia McCarthy

T
hroughout her 20's, Katie Keith dreamed by contacting small local businesses directly.
of quitting the rat race and working They soon discovered the WordPress platform
from home. While she enjoyed her job for building websites and found a gap in the
as project manager, she felt that there must market for specialists. This catapulted the com-
be more to life than working fixed hours for pany into a leading WordPress studio.
someone else's benefit. To avoid having to hire staff, Katie recruited
After years of discussing business ideas, Katie a distributed team of freelancers to add capac-
and her husband Andy decided to take the ity. This allowed them to take on more projects
plunge in 2009. Andy quit his software devel- and earn a good living. However, Katie felt that Katie Keith, Founder of Barn2 Media
oper job to focus on starting a business. Katie fi- a service business wasn't the best way to achieve
nanced the business and supported it part-time a more flexible lifestyle. In 2016, they switched can be sold many times without an increase
by continuing in her job until they could afford to selling niche WordPress plugins, which are in workload. She loves the fact that she can fit
for her to quit too. small pieces of software that improve people's her work around spending time with her 6-year-
WordPress websites. Their experience with the old daughter.
The couple thought carefully about what type WordPress market gave them insider knowl- Barn2 Media is now one of the fastest growing
of home-based business to start. Since Andy's edge of what would sell. Within 6 months, the WordPress plugin companies, in an industry
skills were in IT, starting a computer-based busi- income from plugin sales had overtaken the that now powers over 30% of the web. In three
ness was the obvious choice. They settled on web web design business and they stopped taking years, Katie intends to have grown her home-
design because this was well-suited to working on new clients. based business even further, while still working
remotely from home and had a straightforward
Katie thoroughly enjoys the company's new part-time hours and having the work-life bal-
route to market with minimal financial outlay.
product focus. It has opened the door to a more ance she always dreamed of. Visit https://barn2.
Katie marketed the startup web design company scalable income model, where the same product co.uk/.

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10-44_HBM_FALL2018.indd 22 9/4/18 9:51 AM


Not the Average Detergent

SUCCESS STORIES
The Founder of JackRabbit Sells Store and Bets on
His Best-Seller
By Cameron James

F
ollowing the sale of his popular NYC- and even catch the eye of prospective retailers,”
based athletic apparel store, JackRabbit, says Silverman.
enterprising entrepreneur Lee Silverman
WIN detergent is not your average detergent
decided to buy its bestselling product: WIN
and you won’t see it in the laundry aisles of big
detergent! New York is a city of convenience,
chains such as Albertson’s or Publix, but that’s
where most people have everything delivered,
exactly the way Silverman wants it.
but I noticed many customers making the trek
to JackRabbit specifically to purchase WIN “WIN was developed to cater to a niche market.
repeatedly,” says Silverman. Our active ingredients are more expensive than
the cleaners used in typical detergent. Because
Silverman operates WIN from his home in we have a higher price point, WIN would be Lee Silverman, Founder of WIN detergent
Brooklyn, which is a big shift. With JackRab- overlooked on the shelves of your local su-
bit, he oversaw a head office of over a dozen permarket," he says. The niche market is the its ability to wick away sweat. WIN is special-
people. Working from his home office, he in- millions of Americans who invest in pricey ly formulated to separate the oils from those
teracts virtually with brand ambassadors and workout and athletic wear. synthetic fabrics, ensuring they smell fresh and
manages manufacturing and marketing teams perform like brand new!
across the country. Regular detergents do a great job on cotton,
because 90% of the clothing worn in the US is Available in two formulas, the original Blue
As he navigates this shift, he sees the value in cotton. But the synthetic fabrics used to make Formula and eco-friendly non-scented Green
what he considered one of his biggest compet- workout gear require different cleaning agents, version, Silverman is using entrepreneurial
itors. “As the owner of a brick and mortar store, which is where WIN steps in. The “sweaty” know-how to make WIN the go-to detergent for
I considered Amazon the bane of my existence, smell workout gear develops over time is caused everyone, whether a soccer mom in the Mid-
but I now see it as a launching pad that will give by the oils that accumulate in these fabrics, not west or the NBA’s first round draft pick. Visit
WIN the opportunity to reach more audiences only giving it a putrid smell, but also weakening https://www.windetergent.com/.

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www.homebusinessmag.com Fall 2018 | Home Business ®


23

10-44_HBM_FALL2018.indd 23 8/30/18 7:57 PM


BUSINESSES & OPPORTUNITIES
Thrive as a Freelancer
Navigate the Gig Economy in the Digital Era with Fortitude
By Dr. Emad Mousavi

T
he term “gig economy” was coined Business, entrepreneur Elaine Pofeldt insists
around 2009 during the Great Reces- that it is possible to “make great money, work
sion, to address the growing number the way you like, have the life you want,” but
of people making or supplementing their liv- that freelancers must be creative and use the
ing through a series of part-time, freelance or tools at their disposal to build a solid business.
consulting engagements. During the econom-
When you’re confined to a single job descrip-
ic downturn, gigs were a way of making extra
tion, you can end up personally and profes- Pivot to a profitable career path.
money, but over the last ten years it has become
sionally stifled. But freelancers can work with
a career path that many choose in order to not
clients around the globe, thanks to digital
just make a living but be their own bosses. especially for professional services like ac-
communication and workflow tools. They can
Many companies are even shifting their own counting, writing, marketing, etc. but they are
expand their skill sets, pivot to new career paths
structures to incorporate more contractors beginning to take a different structure to ac-
and explore potentials.
to keep their overhead costs lower. Remote commodate a growing force of contractors and
work tools and the increasingly paperless pro- their evolving needs. They allow for networking
cesses of most organizations have helped make
this arrangement more practical for workers
“Get your profiles up; with other contractors, which can be extremely
useful for access to training, augmenting your
own services or creating the net of administra-
and managers. get some jobs under tive, legal, financial, etc. support that you are
The proliferation of online sites and mobile
applications designed to facilitate contract
your belt, post work lacking without a traditional structure.
They also have begun to offer a more decentral-
employment has contributed to the growth of examples and some ized platform that enables peer-to-peer interac-
the gig economy as well. Uber was one of the
pioneers, quickly followed by other ridesharing ratings and testimonials tion and transaction, that keeps middlemen out
companies, as well as apps like TaskRabbit, Fiv- of the equation, letting freelancers keep more of
err and Thumbtack. from your clients to lend their own profits and giving employers unim-
peded access to talent.
So, with contracting becoming more of a norm you credibility.”
than an anomaly and technology helping The great thing about freelancing is that the
make finding and executing work easier, what And doing just that will help them to be more opportunities really are unlimited. You don’t
challenges do freelancers face navigating the attractive to potential employers. Having to need to have startup capital or an official office;
“gig economy”? manage sales and marketing with all other you can just jump in with little to no barriers to
business aspects is not easy, but certainly a entry. And it’s advisable to get started as soon
Lack of traditional employment benefits (health great way to learn to drum up leads, advertise as possible. Get your profiles up; get some jobs
insurance, etc.) and other perks, as well as in- their offerings and close deals, which many tra- under your belt, post work examples and some
stability of income, have always come with the ditional employees never get a chance to learn ratings and testimonials from your clients to
territory of non-full-time work. While some or even practice. So no matter your field, it’s lend you credibility.
companies that rely heavily on contractors have a good idea to brush up on some marketing
adjusted their practices to account for those techniques, especially those that can be accom- The “gig economy” is not a new phenomenon.
gaps (offering access to health plans and cor- plished using free or low-cost online tools like It is, however, expanding and evolving to allow
porate discounts and the like), the fact remains social media, and SEO tools to drive traffic to for a new kind of employment where the worker
that freelancers are typically left on their own. your website and social media. oversees their own processes and time, and is
primarily responsible for delivering results. As
Having to diversify your skills and make your- a freelancer, you can have a much more adven-
With the obstacles they face, why would
self indispensable to your employers in more turous journey in your career, meet with many
anyone choose to be a freelancer?
ways than one is another great journey you more people and explore many more opportu-
Sure you’re often working from home, avoiding
explore when freelancing. If you’re a writer, try nities, and that is a way of life that more and
the commute and bad break room coffee, but
learning more about code and design to enable more people are choosing nowadays.
that’s by no means the only benefit. Ultimate-
you to transition into digital content and web
ly, freelancing is an attractive option because
work, as many organizations have begun to cre-
there is so much opportunity to build a lucra- Dr. Emad Mousavi is a data scientist by trade. He obtained his PhD
ate these kinds of multidisciplinary roles. degree in Civil/Structural Engineering from Texas A&M University in
tive and fulfilling career doing something you 2013. Emad has near 12 years of professional experience in oil and
care about and enjoy doing. And what about those tools? gas, infrastructure, and IT industries. His vision includes leveraging
cutting-edge data analysis techniques to provide unknown insights
In her book, The Million Dollar One Person Freelance marketplaces are nothing new, to users of the QuiGig platform. Visit https://www.quigig.com/.

24 Home Business Fall 2018 ®


www.homebusinessmag.com

10-44_HBM_FALL2018.indd 24 8/30/18 7:57 PM


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25_HBM_FALL2018.indd 25 8/31/18 2:43 PM


Pocket-Friendly Marketing Plan
MARKETING & SALES

Successfully Advertise Your Home Business on a


$5,000 Budget
By Philip Piletic

T
he beginning of a business adventure can ■ Contact information
be exciting. It all starts with an idea and a ■ Physical and web locations
dream, but turning that dream into a real- ■ Map and driving directions
ity takes solid planning. To make your business
■ Your uniqueness
a success, you need to develop the marketing
strategy that is right for you. If you do not have a website, you are missing
out on the cheap way to give your customers
You may think that you need to have a large
basic information about your business, but you
amount of capital upfront to develop a
are also missing out on something else. You
successful marketing plan, but with technology
are missing out on the opportunity to connect
such as the Internet and social media, building
with your customers and give them important
a successful marketing plan is no longer a Produce unique video content to
information about why your product or service
monumental task. There are many marketing engage website visitors.
is unique, and how you are different than your
avenues for building a successful business,
competition. Getting your first client through
many of which are low-cost or even free to your customers updated about your products
your blog is the first major hurdle that you have
integrate. Let’s say that you only have $5,000 and services, and to connect with them through
to overcome when starting out.
to spend and you want to get the most out special sales campaigns or newsletters.
of your marketing budget. What are the best
ways to spend it so that you get the most from
your efforts?
“Giving something One of the best tips for running a successful
email campaign is to make your messages
personal, rather than using a mass-marketing
Know Your Customers away for free can often approach. Gone are the days when you can send
out a message full of hype and hyperbole with
Many smaller entrepreneurs think that if you
have a great product and you put it out there
have big returns when the expectation that it will increase sales. In
that it will automatically sell. This is the biggest it comes to attracting fact, this type of message can harm your brand
mistake that most small businesses make. You and your future sales by making you sound like
need to not only let people know about your attention.” everybody’s used car salesman.
product and how it can help them, you also
Now, low-cost email programs can help you get
need to build long-term relationships to keep
Social Media Works the most from your advertising dollars. They
them coming back. Building relationships with
If you do not understand the importance of allow you to handle the task quickly and easily
your customers has a lifetime impact on the
social media in a marketing campaign, it is through creating groups, special lists and pre-
bottom line not only through more business
possible that you may have been living in a scheduling your email campaign.
from the same client, but from word-of-mouth
cave for the past several decades. In today’s
advertising, which is the best free advertising Stand Out from the Crowd
marketing mix, social media is king. Platforms
because it is based on trust. In a crowded marketplace, developing a
such as Facebook, Instagram, and Twitter can
gimmick can help you attract attention. These
The first step to any successful campaign is help you reach customers through sharing what
strategies can include special promotions,
to do market research about your customers you post about your business.
holiday advertising campaigns and anything
and your competition. You need to know what
Social media not only allows you to get free that creates buzz. Giving something away for
your clients want and what media channels will
exposure when people share your post; it free can often have big returns when it comes
reach them best. You also need to know about
also allows you to build a personality for your to attracting attention. Another popular idea is
your competitors’ products and how they reach
business that is truly unique. Creating social finding a cause that means something to your
their customer base.
media goals is the key to getting the most customers and donating a portion of your sales
Website Essentials value from your social media strategy. Social to it. People like to win prizes and free stuff.
In today’s world, having a website or blog is the media is one of the most important resources
Don’t Forget Local
new business card. If you don’t have a website, for reaching your target market at a cost that is
In the world of the World Wide Web, sometimes
you automatically lose credibility as a legitimate budget-friendly.
free local opportunities for advertising are
business. You also lose out on an important way
Email Marketing Campaign overlooked. Even though it seems as if the
to reach your customers with information such
In the world of social media, many people forget Internet has taken over the advertising world,
as your:
that email campaigns still play an important it is important not to ignore your local market.
■ Products and services role in providing free or low-cost advertising A recurring ad in a local publication can be an
■ Hours of operation opportunities. Email is a great way to keep excellent choice.
26 Home Business Fall 2018 ®
www.homebusinessmag.com

10-44_HBM_FALL2018.indd 26 8/30/18 7:58 PM


MARKETING & SALES
The word reoccurring is an important element
when it comes to print advertising, and any 5 WAYS TO FIND MEANINGFUL INFLUENCERS ON A BUDGET
other type of advertising for that matter. Raising

N
local awareness of your business can generate on-celebrity connect with leads and
influencers are customers. Don't neglect
word-of-mouth advertising by people who
just as, if not more your interactions on these
know you personally. This can be a powerful
than, influential than sites and use them as
recommendation. celebrities. Use these direct pathways to find
Use Micro-Influencers five tips to find better influencers. Pay attention
Micro-influencers are people who have a small influencers for your to those who emerge
startup, without having to as your biggest brand
following of between 1,000 to 100,000 followers.
pay astronomical fees. advocates on social
They are not big celebrities, but they should not
sites and examine their
be ignored either. Even though they are not a 1. Ask Friends potential to promote your
household name, they have more personal and Co-workers brand to their followers.
engagement and are trusted by their audience. for Influencer
Recommendations 4. Reach Out to
Micro-influencers are often easy to contact. You Starting with your Journalists
can search for them using relevant hashtags and own network to find Businesses should know
keywords for your business. These people can influencers is a way to that journalists are hungry
become your best brand advocates, but their convey an established for story ideas and are
services are not free and you may have to pay as relationship when you're approaching very active on Twitter. In a fast-paced news
much as $100 per post, but it is worth it because potential new influencers. It might also be world, any coverage that can be given to
of the degree of influence that they have on possible to ask whomever is the follower of the next giant product or service is huge
the influencer to approach them or provide for a journalist. Most newspapers, TV
your market.
an introduction for you. Bloggers and social stations, magazines and other traditional
media users with high engagement (not news outlets feature “tips” sections, where

“Taking advantage of just followers) are great accounts to start


following. You'll want to learn more about
media consumers can submit story ideas.
Don't be afraid to use them, since whoever
their content and their interactions, so when covers your brand may become an
today’s technology and you pitch them to check out your product advocate who can influence on your
or service, it is relevant to what they are behalf in the future.
social media can have consistently producing.
5. Browse Influencer Tools
big payoffs.” 2. Search Forums on Reddit Klout and BuzzSumo are two tools that
While it's not a traditional social media site, will show you who notable influencers are
Videos Are King Reddit's content reaches far beyond its based on topics you submit. When you
Nowadays, people like to watch videos much website users, as its posts get shared and find influencers through wide-reaching
distributed after showing up on the site. tools like this, the best way to get noticed
more than they like to read written content,
Subscribe to communities that relate to by influencers and form a connection is
and with a little bit of software and some basic
your business, connect with other Reddit to follow them on social media, subscribe
knowledge, it is now easy to produce your own users, and see whose content they're to their blogs and consume their content.
video content. Some of the most influential posting to get a better idea of potential By paying attention and citing specific
people in today’s marketing world are self- influencers so you can ultimately build examples of why a partnership with your
made YouTube stars. your business. business would benefit the influencer,
they'll be more likely to consider your
Now you have several ways that you can cost- 3. Form Relationships on business in their content coverage.
effectively build a marketing campaign. Let’s Social Media
see how this all adds up in the end using Social media provides your start-up with Cherilyn Zorrilla, Content Curator for AlphaMind Studios. Visit
average costs for different types of services. the opportunity to directly and deeply https://www.alphamindstudios.com.

■ Website — $200 social media can have big payoffs. Regardless business and your brand. If you do this, and take
■ Social Media Services & Content — $1,000 of the marketing mix that you choose to use, advantage of cost-effective marketing channels
■ Email Marketing — $100 the most important step is getting to know that are available today, you will quickly find
■ Video Media — $1,000 your customers and where to find them. You your business growing and your dreams will
■ Local Print Ads — $1,500 also need to know how to connect with them come true.
■ Micro-Influencers — $1,200 on a personal level.
TOTAL — $5,000 Philip Piletic’s primary focus is a fusion of technology, small
Today’s customers are inundated with business, and marketing. He is an editor, writer, marketing consultant
As you can see, it is possible to build a successful marketing messages every day. In order to and guest author at several authority websites. In love with startups,
latest tech trends and helping others get their ideas off the
marketing campaign with a very small budget. reach them, you need to get to know them well ground. He’d like to thank Lendi for their help with this article. Visit
Taking advantage of today’s technology and and deliver a message that builds trust in your https://www.lendi.com.au.

www.homebusinessmag.com Fall 2018 | Home Business ®


27

10-44_HBM_FALL2018.indd 27 8/30/18 7:58 PM


Empowering Young Artists to Succeed
SUCCESS STORIES

Multifaceted Businesswoman Starts Record Label to


Spotlight Positive Music
By Donnita Shaw

L
ena Jenkins-Smith, CEO of Young the studio industry as well as high-end home
Millennium Records, knows more than improvement called The Kitchen Store, and
a thing or two about paying dues. She she was there for six years. It was there that she
spent 16-plus years working as an executive learned the fundamentals of life.
assistant to some of Hollywood’s elite and in
She is a former school teacher and used to teach
the process, she carved out an inspiring career,
first grade, second grade, and fifth grade, along
working with top-tier talent such as Zaytoven,
with middle school health. Through her teach-
SWV, Lil Wayne and more. Starting her career
ing experience came her love for empowering
paved her way to becoming the founder of
the youth and helping them through music and
her own record label that emphasizes positive
entertainment. Her desire to make an impact
music; it has been a journey filled with roller- Lena Jenkins-Smith, CEO of Young
continued to grow, bringing her back to realize
coaster-like career transitions. Millennium Records
her dream of providing audiences with what
Jenkins-Smith worked closely with celebrities she describes as “good, clean” music, all while
right, that would automatically get her help
including Teddy Riley, Paula Abdul, and Katt empowering up-and-comers — including her
in return. Well she learned the hard way that
Williams by the age of 30, and served as a tour three children — to be groomed and developed
even though you may get a blessing, it may not
manager and wardrobe stylist. She even left for success in an industry that can be dog-eat-
always be from those whom you have blessed.
the entertainment industry behind to pursue dog. In just two years, artists have already
higher education and become a teacher. Jen- been creating a buzz including Jenkins-Smith’s With building a successful business, you have
kins-Smith earned multiple degrees in business 17-year-old son, Cyrus, who has worked with to have an eager team behind you that believes
management, psychology, and liberal studies heavy-hitting producers (“some of the same in your vision and wants your brand to succeed.
with a focus on production. producers Migos, Gucci, and T.I. use,” she add- Jenkins-Smith’s advice for emerging CEOs is to
ed proudly) and opened for Cardi B late last listen to your employees, even if you don’t make
year. She is committed to giving young artists your decisions based off of what they say. Learn
a head-start. what their gripes are and their complaints, and
The ambitious entrepreneur started out in At- balance them out with what makes them happy.
lanta, working from her home office looking Find their skills and try to build the position
for artists and creating/developing her business around those. Don’t have people continue to do
plan for her new record label. She knew that she what they are not good at. Everyone is happi-
was going to have to create an amazing brand er that way and employees will do a better job
and have a pure key messaging to help mold once they know you are taking notice of their
these new artists into well-respected brands. strengths and using them to the company’s ad-
She later branched out to the west coast to re- vantage. And smile, as it never hurts to smile.
connect with some of her former colleagues She is always known as the woman whose smile
in the entertainment business. She did a lot of brightens the room. It means a lot and it goes
talent scouting and got some help from R&B a long way!
legend Keith Sweat to guide her in the way she
The future for this go-getter is bright and she is
should go with the business. He also signed on
still working on empowering everyone around
as the President of Young Millennium Records,
her. Jenkins-Smith is working on a scripted
along with his son being an artist.
series that showcases the empowerment of
Failure is not the alternative to success. It’s women who work behind the scenes, accord-
something to be avoided, but it’s also only a ing to Thrive Global. Her motto is to never be
temporary setback on a bigger, more signifi- the smartest person in the room. Also that you
cant course. Everybody encounters failure at should always strive to learn more and take
one point or another. What truly matters is advice from those that are smarter and more
how you react to and learn from that failure. affluent than you. She is steadily growing and
Jenkins-Smith graduated from Loyola Ma- Jenkins-Smith has taken every failure she en- learning from her peers in the entertainment
rymount University in California. She also countered and turned it into triumph. People industry. She is looking to gain more young art-
received an Executive MBA from Strayer Uni- you have helped in the past will not always be ists to create more positive music for the young-
versity under the study of Jack Welch. Her very willing to return the favor when needed, she er generation. By creating more opportunities,
first job out of high school was an office manag- quickly learned. The golden rule is big in her she feels like all of her hard work is paying off.
er. She started working at a place that services life and she thought if by just treating people Visit http://youngmr.com/.
28 Home Business Fall 2018 ®
www.homebusinessmag.com

10-44_HBM_FALL2018.indd 28 8/30/18 7:59 PM


Having Fun While Learning

SUCCESS STORIES
Irish Dadpreneur Launches The Field Toy That
Promotes Screen-Free, Creative Play for Kids
By Alicia McCarthy

I
t all started when Ireland-based dadpreneur Cuddy says that the biggest challenge he’s had to
Padraic Cuddy’s son asked for a toy field so overcome in launching his business (like all busi-
he could play with his farm animal and nesses starting out) was finance. He was lucky
machinery figurines. “When I gifted him with to have and continue to have another profitable
my version of a Field, which I handcrafted business that allowed them to prop up the Field
from timber and synthetic grasses, he was so toy business during the crucial launch phase. The
excited and played for hours with his new toy,” Field toy now stands on its own two feet and all
Cuddy says. After seeing how his son loved funds are reinvested for business development
playing with the replica field and used his and growth. “Unlike other small businesses, we
imagination, the idea for The Field kids toys retain 100% equity in the business,” Cuddy says.
was born. “This has allowed us to move from initial launch
stage back in September 2015 to market expan- Padraic Cuddy, Founder of The Field toy
The Field toy helps inspire real world, screen-
sion in a relatively short period of time. We are in
free, and imaginative play. It is free of batteries
total control of our business and where it moves a small cottage business into an international
and features lush green grass, hedging, wooden
to next. While this is stressful at times I wouldn’t brand.
farm gates, farm animals, a tractor, and more!
have it any other way!” In addition to significant cost savings, Cuddy
Creative, inventive play is proven to have intel-
lectual, emotional and social benefits, and The Cuddy introduced The Field toy to the mar- says that being able to be with family is an-
Field toy helps boys and girls ages 3+ get away ket just three years ago and they’re already on other major advantage of running his business
from the screens and use their own ingenuity their way of achieving their goal of becoming from his home-based office. “It affords us more
to develop a farm world before their eyes. It is the number one farming toy for children aged quality family time together, as I get to see my
available in two sizes: the original Field, 26” x 3+. Their Field toys are also now available in wife and children every day and nearly every
17”, and a Half Acre Field, 12” x 17”. America as of this September. To market The minute of the day if we wanted to! I love that
Field, Cuddy says that direct marketing via I am running an international business from
Cuddy and his company supply premium social media has been effective. “We utilize home,” he says.
quality synthetic grasses to the Irish market. our social media platforms to speak directly
Cuddy says that there is such thing as a bal-
According to Cuddy, he embarked on that to consumers and grow our audience that loves
anced life when you’re an entrepreneur; it all
business venture in 2010 as a direct result of The Field toys,” Cuddy says.
just depends on your perspective. He feels for-
tunate to be able to work from home, where his
days and hours aren’t set per day. “If I get a call
on a Sunday afternoon to view a prospective
job from the synthetic grass business, then I
feel very fortunate I am able to follow up on
this,” he says. “I love being an entrepreneur and
feel it’s not something you can turn on and off
or clock on or off from. This suits me and how
I operate. It doesn’t suit everyone and that’s
why I feel you are either born an entrepreneur
or not.”
According to Cuddy, launching The Field has
been his greatest business achievement thus
far. “I am extremely proud we have created a
unique Irish toy business offering fun, educa-
tional and creative toy products which have not
the downturn in the economy and a gap he The Field has been featured on the nation- been created before anywhere in the world!”
identified in the Irish market. “This business al Irish network RTE annually since its in- In the next three years, they hope to be firm-
continues to go from strength to strength ception as a holiday must-have! The show is ly established in the American market with a
and with the introduction of the Field toys watched by an average of 1.3 million viewers further launch to international markets like
in 2015, this has enabled us to find addition- and in 109 countries outside of Ireland. It is Europe. Cuddy says he also hopes to continue
al and novel uses for our synthetic grasses,” the most watched program of the year in Ire- enjoying a balanced life by working from home
Cuddy says. “It was a lovely synergy of my land. According to Cuddy, the features on this and for the Field toys to be known and loved
two passions!” program year after year have helped to turn worldwide. Visit amazon.com/thefield.

www.homebusinessmag.com Fall 2018 | Home Business ®


29

10-44_HBM_FALL2018.indd 29 8/30/18 7:59 PM


Manage Your Small Business Finances
Draw Up a Financial Action Plan to Properly Handle Your Accounts
By CompareMyRates

I
f you want to keep the cash flowing into your business owners will save you money in the
business, it is important that you are aware long run and help you manage your finances.
of all the financial affairs. Not only will this Business credit cards have a higher credit lim-
help you maintain a safe financial state, but it it compared to other types of cards, and you
MONEY

will also help you avoid unanticipated business will get exclusive perks and rewards for your
debt. You can accomplish a sturdy position to business. To make the process easier, you can
enable investment in business expansion plans. compare business credit cards at CompareMy-
Rates all at once, without having to manually
1. Manage Business Accounts do research and reviews.
To manage the accounts, you can acquire the Keep a record of your business expenses
7. Maintain a Record of Personal Business
services of a competent bookkeeper. Purchas- to assess invested money.
Loans
ing accounting software is a good option for
Keep a record of your business loans to stay
keeping track of your investments and profits. 13. Invest in Renting Instead of Purchasing
abreast with your financial status. With an ac-
2. Assess Business Costs curate record, you can pay back the loans before This is the best way to avoid maintenance costs.
It is essential that you keep a record of your having to pay a business tax on the profit. Consider leasing instead of purchasing; it will
business expenses to assess invested money. save you money and you can cut additional ex-
8. Use Your Profits for Yourself
penses you'd have on the equipment you need
3. Design Financial Projections Using all your profits on yourself is not what we
for a limited time period. Similarly, you can
Designing a clear financial action plan will assist mean here; you can start with 5 to 10 percent
of earnings first. This way you can save money rent your office to make expansion or reloca-
you in anticipating your business obstacles so
consistently and evaluate your business's prof- tion hassle-free and easier.
you can work out a plan for overcoming them.
itability and can pay the unexpected expenses 14. Apply for a Loan Before Any
of your business. Financial Instability

“ Create templates,
automatic SMS messages
9. Be Frugal with Your Profits
Taking advantage of your business money as
Applying for a loan before you face any finan-
cial instability in your business is the right way
an owner is not a good idea. It is better that to avoid ‘waiting for a loan’ when facing finan-
or emails to follow up on you set yourself a fixed amount and use gov- cial trouble. Apply for a business credit when
invoices.
” ernment-mandated advantages only. This tip
will help you become flexible in terms of saving
your financial state is stable and good. This way
you can use the credited amount on your busi-
4. Be Active with Invoicing money for the future. ness's expansion or deal with any emergency
Keep track of who you provide services to. Send situations.
10. Keep Your Traveling Costs Minimal
them invoices once you provide services. Set
Make sure that your traveling costs on busi- 15. Calculate Your Capital for a Safe
and adhere to the fixed payment terms, which ness trips are minimal. Be economical when Business Startup
should not be more than seven days. This will choosing hotels or traveling packages. Try not This is one of the common problems most
help you keep the finances clear. Payments to overspend on hefty accommodations or small businesses face. They lack enough capi-
follow-up is a must. Create templates, auto- luxurious hotels. This will not impress anyone tal amounts to get through the business startup
matic SMS messages or emails to follow up on and will cost you an unnecessarily large amount phase. To avoid this, it is essential to save 3-4
invoices. Keep a reference of the invoice num- with no profit. months' business expenses or the amount you
bers to cross-check them with the payments
11. Maintain Legal Fees for the Business think you will need during the start-up phase
that are due.
An average fee for a legal service is around $450. in advance. Plan wisely if there is no business
5. Make a New Bank Account for Business Discuss your expectations and business deals revenue in the startup phase.
Payments clearly with your lawyer before procuring legal
16. Avoid Spending Prematurely
If you want to stay free from a tax headache services. Select the most cost-effective business
and inexplicable losses, avoid mixing your Be wise with your decisions regarding spending
billing option, for instance, hourly payments.
personal finances with your business finances. money on business cards, marketing materials,
Discuss the possibility of payment deferment
Not only will this help you gauge profitability inventory, signage or cars before you make profit
until your project is financially stable.
conveniently, but will also help you track your or revenue. This will block the cash flow.
12. Manage the Business Expansion Cost
business expenses.
It is important that you devise a business expan- CompareMyRates is a leading comparison tool in Canada for all
kinds of bank accounts, credit cards, phone, and internet plans. You
6. Get a Business Credit Card sion plan in advance. Investing a large amount can use it to get the best and cheapest rate available from different
Having a credit card specifically designed for in a business that is risky can be dangerous. providers. Visit https://www.comparemyrates.ca/.

30 Home Business Fall 2018 ®


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10-44_HBM_FALL2018.indd 30 8/30/18 9:56 PM


31_HBM_FALL2018.indd 31 8/30/18 9:34 PM
Sit or Stand at Whim in Your Home Office
with the Space-Optimizing NookDesk
PRODUCT REVIEWS

E
ntrepreneurs will often fi nd that the majority of their time
is spent huddled over a laptop computer fi nalizing invoices,
keying in customer information, or sending off emails to close
sales. It's time to partake in the new health-conscious trend of using
a sit-stand desk. One such power-adjustable height desk is called
NookDesk.
Do you find yourself running out of desk space? No need to invest
in extra cabinets. Brand new on the market, the NookDesk offers an
innovative triple-level workspace and state-of-the-art sit-to-stand
technology. Simply touch a button and you'll find that the NookDesk NookDesk
zooms to 200 various sitting and standing positions at a satisfying speed
necessary items in plain view and hide away any electronics or books
of 1.5 inches per second.
that can encourage distraction.
Business owners can have their NookDesk engineered in solid & wood
NookDesk provides numerous add-on options including more
laminates, genuine Plantation Oak and genuine bamboo desktops with
outlets, USB ports and an ergonomic keyboard platform. The Freeport
endless finishes and colorways like elm, driftwood and barnwood. It is
PowerDock™ add-on offers 8 surge-protected AC outlets and 4 fuse-
sold at a multitude of prices, which is helpful for entrepreneurs looking
protected USB outlets to keep cords maintained and organized. Opt for
to stick to a specific budget.
the ergonomic keyboard platform to prevent wrist pain while typing.
NookDesk is a sister company to the popular Xdesk and Evodesk. The
Heavy tech gadgets are easily supported by the NookDesk, which
pricing for the product starts at $499, and it presents many valuable
is exceedingly strong. It can lift up to 250 pounds, so if you prefer to
features. You have the ability to rearrange monitors, speakers, and
work with two or three monitors, it will accommodate them. Jazz up
other desktop essentials above and below your desktop according to
your home office workspace with a high-quality NookDesk that will
your preference.
give an attractive edge to your space, encourage productivity and
You are sure to fi nd a style that fits your home office décor. The keep your business essentials organized. For more information, visit
NookDesk includes 80% more surface area, so you can keep your https://www.nookdesk.com/.

Mailing Lists! Notice to Readers


HOME BUSINESS® Magazine is sold as information only. The publisher, United Marketing and
Research, Inc., considers its sources reliable and verifies as much data as possible, although
reporting inaccuracies can occur; consequently, readers using this information do so at their
Home-Based Business own risk. The publisher has not done a background check on listed companies (which includes
advertisers), nor does it know people at all the companies. The publisher cannot assume any
Opportunity Seekers responsibility in any manner for the actions of any of the listed companies, and the publisher
cannot guarantee the outcome of any correspondence, arrangements, or subsequent transactions
the reader may make with any of the listed companies. HOME BUSINESS® Magazine is sold
PRIME SOURCE LEADS! with the understanding that the publisher is not engaged in rendering medical, legal, financial,
From the Publisher of accounting, tax, or other professional service. If medical, legal, or other expert advice and
assistance are required, the services of a competent qualified professional person should be
Home Business Magazine® sought.
The publisher, United Marketing and Research Company, Inc., assumes no responsibility
for any changes of offers, nor for any companies/advertisers that may go out of business. All
Sent Promptly to You by Labels, Disk or Email correspondence regarding questions or problems on a company’s (including advertisers) program,
products, or services should be directed to the company, not to the publisher. Advertisers and
advertising agencies assume liability for all contents of advertising and for any claims arising
For Prices, Information and to Order Online Visit: therefrom. It is up to the user of this publication to investigate the product or service offered,
www.homebusinessmag.com and to make sure the company is reliable and that the product or service meets the user’s
requirements. United Marketing and Research Company, Inc., is not responsible for the delivery
(click “Mailing Lists” link) of merchandise, starter kits, supplies, or other products and services ordered from advertisers.
©1993-2018. Reg. # 4180563 and 4145799. TRADEMARKS: Home Business,
Serial Number 74/713646 and Home Business Magazine, Serial Number
Fax order: (714) 388-3883 75-086596, issued by the United States Department of Commerce, Assistant Commissioner for
Paypal: publisher@homebusinessmag.com Trademarks. Mark Type(s): TRADEMARKS: Conform to the minimum requirements set forth
in 37 C.F.R. Sec. 2.76 (e); and formal requirements set forth in 37 C.F.R. Sec. 2.76(b) and (c). All
rights reserved. No part of HOME BUSINESS® Magazine may be reproduced, stored in a retrieval
system, or transcribed, in any form or by any means, photocopying, electronic, mechanical
recording or otherwise, without prior permission in writing of the publisher, United Marketing
Home Business Magazine® and Research Company, Inc., Lakeville, MN 55044.
20711 Holt Ave, PMB 807, Lakeville, MN 55044 Articles appearing in this publication express the opinions, experience, and research of its
authors and not necessarily the opinion of HOME BUSINESS® Magazine.

32 Home Business Fall 2018 ®


www.homebusinessmag.com

10-44_HBM_FALL2018.indd 32 8/30/18 8:01 PM


Maximize Home Office Output with the WorkForce Pro ET-8700
EcoTank All-in-One Supertank Printer

S
mall businesses keep up with the competition by hiring loyal staff
and keeping expenses down. In addition, a crucial factor that can
influence a venture's success is the use of supportive technology.
By purchasing equipment like Epson’s new WorkForce Pro ET-8700
EcoTank printer, home business owners can maximize their costs and
workdays with optimal efficiency.
The WorkForce Pro ET-8700 EcoTank supports the entrepreneur with a
multitude of time-saving, quality features. You can use it to print, copy,
scan and fax documents. It has Ethernet connectivity and you can easily
print from iPad, iPhone and Android tablets and smartphones.
WorkForce Pro ET-8700 EcoTank
Epson’s cartridge-free technology includes up to two years of ink in
the box—which is enough ink to print up to 11,000 color pages and paper capacity, 80-sheet rear tray and optional 500-sheet tray. Setup
16,000 black pages. Less time will be spent switching out ink cartridges and navigation of the printer is easy with a 4.3 color touchscreen. The
and more time can be dedicated toward business expansion and ET-8700 offers impressive connectivity with Wi-Fi Direct, Ethernet
management. The maximum print resolution provided is 4800 x 1200 and NFC. It provides laser-quality black text and color graphics, and is
optimized dpi. powered by PrecisionCore. The Supertank design is space-saving and
easy to maneuver. It includes a large 4.3" color touchscreen.
With the ET-8700, there are savings of up to 80 percent on ink with
low-cost replacement ink packs. The printer has extremely fast print The ET-8700 can be protected under a 2-year limited warranty with
and scan speeds which will be useful on rushed days when you need to registration. It is good for the environment, as it's ENERGY STAR
move quickly. It includes auto 2-sided printing. Looking to create your qualified. It is a recyclable product and is RoHS compliant. Epson
own promotional materials? The printer creates high-quality text and America, Inc. is a Smartway Transport partner.
graphics. The visuals will perfectly present your brand's mission via
flyers, brochures, display stands, portfolios, etc. For more information about WorkForce Pro ET-8700 EcoTank, visit
https://epson.com/For-Work/Printers/Inkjet/WorkForce-Pro-ET-8700-
Entrepreneurs will need to load paper less frequently with a 250-sheet EcoTank-All-in-One-Supertank-Printer/p/C11CG39201.

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www.homebusinessmag.com Fall 2018 | Home Business ®
33

10-44_HBM_FALL2018.indd 33 8/30/18 8:03 PM


Productivity Tools for the Office
Use Digital Ecosystems to Help Your Home Business Thrive
HOME OFFICE

By Mayumi Nakamura, President & CEO, PSP, Inc.

S
ince the online world began, technolo- enough of them. Typically led by one person
gy has changed the way we live. From who wears many hats, most home-based busi-
roughly 300 million Internet users in ness owners are stretched thin, often leading
1998 to more than 4 billion people (and count- them to work with family members or friends
ing!) today, the use of the web to gather infor- on the ‘complicated’ work of getting their online
mation, communicate, entertain and conduct presence up and going.
business has grown significantly since the first
While this may seem like a trustworthy and
web page went live in the early 1990s.
cost-effective approach, it often backfires and
With the rise of the Internet, so too has come can lead to costlier and less than ideal results,
the rise of the home-based business: last year, including loss of data security and out-of-date
there were 38 million home-based businesses software that leaves a company’s privacy and Maintain an effective online presence for
in the United States generating more than $425 financial security at risk while potentially caus- your home business.
billion in total annual revenue. With start-up ing more harm than good.
costs low, as 44 percent of home-based busi-
Fear Not Technology: The ‘Right’ Approach under one roof and help from experienced
nesses begin for less than $5,000, that trend
for Setting Up & Maintaining Digital customer service representatives is just a
also continues to expand. phone call away. All of these sites can be
Ecosystems
At one time, a physical location served as a So what is the ‘right approach’ for setting up mobile-ready and able to work on multiple
company’s storefront, but these days websites and maintaining an effective online presence devices, as well as search-engine friendly
have become a modern business’ virtual front for your home business? While the online world so they’re found by customers as you want.
door. Within a few minutes, anyone can con- may seem overwhelming, there are a number ■ Professional Emails and Online Market-
duct an online search leaving a good or bad of stress-free products and services that exist ing to Keep You Growing. Home business
impression on a potential customer. As a re- to make it easy to create and maintain effective owners can show off their company and
sult, the use of strategic online tools, includ- digital ecosystems. These tools include: its style with every message through pro-
ing a smart ecosystem to create your digital ■ Memorable Domains & Hosting. Getting fessional, personalized emails that stand
footprint, is increasingly important for home started online begins with securing a do- out from the crowd, giving them access to
businesses to thrive. main and having a name on the web that’s email anytime, anywhere. And business
unique and memorable (just like your com- owners can also use resources to help grow
pany) that can help customers find and re- further through targeted online marketing
“theAs online
a critical step in
process,
member you. As a critical step in the online
process, secure hosting can help keep web-
designed to help them be successful.

Current Tools to Help You Thrive


secure hosting can help sites up and running so business owners
So once your digital ecosystem is up and run-
don’t have to think about them.
keep websites up and ning, what to do? There are many existing
■ Professional Website Building, or Custom tools that can help a home business thrive.
running so business Design & Development. Once a domain From search to social media, multiple online
owners don’t have to think and host is set, simple, do-it-yourself tools tools exist to help get companies noticed and
are readily accessible that can practically keep them growing, such as e-mail newsletters
about them.
” build websites for busy business owners.
Users can choose from a variety of profes-
reaching customers with personalized content
and professional design; free to inexpensive
Specific Tech Needs for Home Users: sionally-designed templates and add their blogs effectively sharing information with the
Making the Most of Your Resources own content, with websites up and running world and advertising your business while cap-
To determine what a company needs, it’s im- in a matter of minutes. Alternatively, cus- turing details about search traffic; and social
portant to start by looking at the business. tom website design and development can media connections added to sites — such as
Home-based businesses can run the gamut further extend a brand to its online cus- Twitter, Facebook and YouTube — to further
from service companies (landscaping, cater- tomers at reasonable costs. Talented de- engage your audiences. Simple-to-use online
ing and interior design) to business consulting signers and expert developers are able to forms (from signing-up to signing-in) can also
(accounting, graphic design, freelance writers) work their magic to make visions a reality. capture valuable user information.
to consumer products (vintage clothing, furni-
■ Simple Onboarding. For businesses who Included in this mix are many online ‘freebies’
ture-building or other online wares), and more.
already have a website, it can be easy to to help boost marketing efforts. Monitoring
But the thing that most home-based businesses simply transfer a site as well as a domain customer reviews is easy to do via Google
hold in common is resources and not having name, emails and blog so everything is Alerts; comparing your website performance

34 Home Business Fall 2018 ®


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10-44_HBM_FALL2018.indd 34 8/30/18 8:04 PM


to that of competitors is snappy via SEMrush;
and home business owners can create custom Top 5 Smart Home Systems to Improve Your Home Office
dashboards with analytics across multiple plat-
forms via Cyfe. Additionally, it’s easy to meet

W
ith a smart home office,
industry ‘influencers’ to help match your busi- HD video calls and a
ness needs via Klear; to get topics and sugges- lightning-fast internet
connection, many of us have
tions on what to post in your blogs on Klout;

HOME OFFICE
found ourselves rarely needing
and to track hashtags, accounts, keywords and
to go to the office in person.
mentions on Keyhole.
Here are five modern home
Through the right kind of analytics, it’s also pos- integrations that can make your
home a better place to work
sible to further understand market drivers and
than any shared office.
challenges, including what your customers are
most interested in on a web site, what’s driv- 1. Get a Business-grade
ing them there (via keywords), and where they WiFi Connection in
may not be visiting (and where you may need Your Home
to improve your efforts). And while mobile ap- Don’t skimp when it comes to
plications are currently somewhat prohibitive choosing your internet provider.
Read reviews and see what
and costly to build, we will soon be able to more
kind of speeds they’re able
simply create customizable apps that allow easi-
to produce in your local area.
er communications between customers — even online calendar so that you don’t miss any
When it comes to hardware,
for home businesses (with the new challenge make sure you get the latest model important calls.
being how to get ‘found’ in app stores). of router. Consider also using a range
4. Don’t Forget to Keep Your Home
extender to boost the signal from your
Tracking Trends to Keep Thriving and Work Telephone
home office to the rest of the house. These
As the online world continues to evolve, it’s also Lines Separate
are pretty much essential if you have family
important to continue monitoring the shifting It’s true that you can replace almost all of
members trying to download or stream at
landscape. Day-to-day management can take a phone’s functionality via smarter uses
the same time.
up a considerable amount of time and it can be of your computer. However, some of us
easy to become so involved in daily activities 2. Control Entry in and out of Your do our best work with a telephone in
Home Without Getting Up hand. If you’re one of those people who
that growth opportunities can pass right by. By
The smart home solution is a handy two- uses a phone at work, remember to install
choosing an informed digital partner with ded- separate work and home lines. This helps
way video intercom system, paired with
icated support teams, it’s much easier to keep you keep your professional life and your
smart locks on the front door. Install a
your finger on the pulse of the latest trends. video camera close to your front door so private life neatly divided into two camps,
that you can get a good look at anyone and it’s also useful when working out your
In the year ahead, there are numerous trends
who arrives. Most smart models allow you business expenses.
in technology, management and marketing
to get a live feed on your desktop, and
that are relevant to home business owners. For 5. Protect Your Business
thanks to audio intercom, you can ask
example, the value of online and electronic Against Break-ins
them what they need. If it’s essential, you
commerce has become increasingly important, You’ll want all your accounts protected by
can let them in by remotely unlocking the
with many more consumers requesting cashless secure passwords (each of which should
front door.
(only) payments. The barriers to entry here are be distinct and updated every three months
3. Could a Voice Assistant Replace or so). Consider two-factor authentication
low and the benefits can far outweigh the extra
Your Secretary? for the most sensitive accounts. Of course,
payment that it may cost a business.
Amazon’s Alexa has shown the world you’ll also want everything backed up
Additionally, syncing Facebook shops with that voice recognition software has come regularly in a secure location. Make sure
Instagram pages can produce even more ex- on leaps and bounds since Apple first you’re using reputable anti-virus software
unveiled Siri. Nowadays, voice assistants and a correctly configured firewall. For the
posure when it comes to social shopping. Live
have several amazing applications that physical security of your home business,
video content is a growing tool for building
you’ll want in a home office. For starters, you’ll want motion detectors that activate
engagement with audiences and sparking their lights when triggered.
they’re an easy way to set reminders,
interest while online. Catching the attention of timers and alarms to help you manage your Marvin Dudziec is the M.D. of MDfx: a leading smart home
micro-influencers, or folks with growing online workday. They can also be synced to your solutions company. Visit https://www.mdfx.co.uk/.
followings, can prove a worthy effort. And per-
sonal data security will continue to become an
increasingly significant topic.
a never-ending venture to gain attention as Mayumi Nakamura is President & CEO at Bellevue, Wash.-based
PSP, Inc. and Dreamersi (www.dreamersi.com), a stress-free product
Start Today! a home business, by making the most of re- focused on making it easy for companies to create and maintain digi-
In today’s marketplace, technology is a nec- sources available and using the ‘right’ approach tal ecosystems to help them do business. Offering simple-to-use plat-
forms with dedicated support teams, Dreamersi is focused on helping
essary element to success and home-based for setting up and maintaining your digital
companies grow and easily increase sales. Mayumi’s LinkedIn profile
businesses need digital footprints that lead ecosystems through simple-to-use platforms, is available at https://www.linkedin.com/in/mayuminakamura and
to successful client interactions. While it is you and your home business can thrive. she can be reached atmayumi.nakamura@pspinc.com.

www.homebusinessmag.com Fall 2018 | Home Business ®


35

10-44_HBM_FALL2018.indd 35 8/30/18 9:56 PM


Clean and Healthy Travel
SUCCESS STORIES

Mompreneur Creates Product That Protects Against Airplane Germs

By Cassandra Wu

E
ntrepreneur Gina Hoensheid is on a also named on the prestigious Amazon.com
mission to make airplane travel clean “Choice List”.
and healthy. Conceived out of her home
“I wanted to create a product that was easy to
office in Michigan, Seat Sitters has become a
use, eco-friendly and would give people peace
national phenomenon. This patented kit comes
of mind during travel,” Hoensheid explains.
complete with an eco-friendly seat cover,
“After doing some research I realized just how
two sanitary wipes, a face mask, a sanitary
long germs can survive on surfaces and how
tray table cover and a “No Peanuts” sticker,
germy travel can be.”
which is priceless in bringing awareness of Gina Hoensheid, Founder of Seat Sitters
nut allergies to neighboring passengers and The FAA doesn't regulate or inspect aircraft
flight attendants. As airline budgets plummet, cleaning, so frequency and thoroughness are
sizes Hoensheid. “It is about a healthy
they have less time and manpower to properly left up to the airlines themselves. As a rule of
way to travel.” Business travelers who are
disinfect seats, tray tables, and bathrooms thumb, an aircraft is supposed to be completely
going directly to a meeting in their suit can put
before the next stream of passengers boards wiped down after every 30 days of service or at
the Seat Sitter over their seat and have confi-
the airplane. 100 flying-hour intervals.
dence that there is a clean barrier against any
Hoensheid recommends wiping down the tray possible gunk that may have been left by the
Born out of necessity because she didn’t want
table, armrests and seatbelt buckle the second previous passenger.
one more vacation ruined from the kiddos or
you sit down. Her handy kit includes two wipes
her husband getting sick from the airplane trav- Hoensheid wants to change the face of trav-
and the perfect placemat for the tray table so
el, Seat Sitters has been featured on ABC World el, making it clean, healthy and fun. This
you can set down your peanuts and silverware
News Now, Forbes.com, The Boston Globe, Inc. eco-friendly product is sure to upgrade the
on a clean and sanitized surface.
com, Yahoo Finance and TheKnot.com, just cleanliness and healthiness of airplane travel.
to name a few. This patent pending kit was “This kit isn’t just for germaphobes,” empha- Visit https://seatsitters.com/.

36 Home Business Fall 2018 ®


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10-44_HBM_FALL2018.indd 36 8/30/18 10:14 PM


Fixing a Broken Healthcare System

SUCCESS STORIES
Physician Turns Childhood Home into a Bustling
Doctor’s Office
By Eric Johnson

A
fter migrating to the United States in destination for doctors and patients alike, to
his early teens with his parents from find integrative health strategies and savings
a small, rural farm in northern Spain, tools reflective of his medical methodology.
Dr. Joseph Mosquera attended Rutgers Medical
When it comes to traditional healthcare in
School and the Arizona School of Integrative
the U.S., Dr. Mosquera considers the system
Medicine to better serve his local Hispanic
to be broken. Prescription drug prices are 10
community in Newark, NJ as a general
times higher than they were a decade ago. Dr. Joseph Mosquera, Founder of SuReceta
practitioner.
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into a doctor’s office, with the second floor re- results in nearly one third never filling their online destination for both patients and prac-
maining a living space. The living room is now prescriptions or splitting their prescriptions titioners for integrative health information and
a waiting room and his childhood bedroom is to lower dosages. Even worse, many patients resources.
an examination room. obtain vitamins and medications from outside SuReceta produces original educational content
the country which are not FDA approved or and serves as a platform for integrative health
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www.homebusinessmag.com Fall 2018 | Home Business ®


37

10-44_HBM_FALL2018.indd 37 8/30/18 8:14 PM


Mobilize Your Business!

Home Inventory Continued from page 15

Business text, etc. And because these programs and the


apps offered can encompass everything from
marketing to sales, customer service, report an-
alytics, digital community building, cloud in-
Easily start your own home based tegration, live chats, and more, they can grow
business documenting personal with your business.
F E AT U R E

property, full or part-time


Our industry leading start-up kit Burton Kelso, a technology expert and owner
makes it easy to get started of Integral Computer Consultants, a mobile and
with no experience necessary. onsite computer repair company based in Kan-
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sas City, encourages mobile businesses to consid-
Our system includes: er using the services of a virtual assistant (VA). Hire and train a virtual assistant.
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pects of your business when you are unavail- online store,” Kelso said. “Since you don’t have a
able,” he said. traditional storefront, you need something that
is easy to build like Shopify or Etsy. You can also
A highly skilled home-based or company-affil-
use Wix and set it up to deliver too.”
iated virtual assistant can offer entrepreneurs,
companies and other businesses administrative If you are an accountant, attorney, or IT profes-
support and services including receiving and sional, for example, with billable services, remote
making calls, appointment scheduling, book- desktop software should be able to handle the
keeping, data entry, customer service, writing bulk of the tasks necessary to keep your busi-
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And when it comes to delivering your products
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Last but certainly not least, it’s important to have
Why Your Business Needs a Mobile App the right Information Technology (IT) support
for your needs. Establishing a relationship with
Here are the top reasons why your business needs a mobile app and a technology services company is a good first
all of the amazing benefits that you will experience from it. step, but you want to be sure they can provide
Stay Visible you with global tech support. If you are based
No matter where you are in the world, people are increasingly spending out of a certain city, a lot of tech support compa-
more and more time on their mobile phones. If you are a small to medium-
sized business, you will get constant visibility. nies only operate within a certain region. So be
sure that whomever you choose can reach you
Improve Your Customer Experience
You can massively increase your customers' user experience with an app. whenever you need them — whether for routine
If your app can make it easier for people to buy your services or goods, or emergency assistance.
this will then generate more traffic to your business and conversions!
Additionally, although you might not have thought
Use It for Free Promotion
After your initial investment, you can then essentially start promoting your business free about it this way, IT can also include the services
of charge! What’s more, if you want to offset the initial costs, you can always take web of a cloud storage tool. Carbonite, DropBox, Goo-
development courses to help you understand the process of building an app, such as gle Drive, and Microsoft OneDrive are among the
–with Red Academy (https://redacademy.com).
many cloud storage systems that allow access to
Go Global your files anytime, anywhere.
If you think your business could sell its goods or products worldwide then a mobile app
is the perfect way to expand your market without having to make any major investments. The Future Is Now
Mobile apps and the web have provided a platform that allows small businesses to become As technology continues to advance, so does the
a global success overnight.
wide range of mobile business opportunities and
Integrate All Your Business Channels
technological advances to support them, creating
An app can easily become the main business channel and it can work as the main hub for
all your channels. This can provide your business with amazing branding, better business increasingly more global entrepreneurs. These
processes and a customer-centric marketing campaign. “Mobile Warriors” are not only embracing but
Beat Out Your Competitors rewriting the rules of the face of entrepreneur-
For many small businesses, you can gain a huge lead over your competitors by providing ship, leaving an indelible mark upon the global
a mobile app. Whilst your app will be up and running and making lots of big sales, your marketplace.
competitors are most likely still going to be debating whether or not an app is a good
idea for their business. For more information about MyTravelBiz™ (MTB), see the company
website at https://corporate.mytravelbiz.com.

38 Home Business Fall 2018 ®


www.homebusinessmag.com

10-44_HBM_FALL2018.indd 38 8/30/18 8:24 PM


Critical Success Factors for Working as an Entrepreneur on the Road
• Before hanging your virtual “Open” in your field, staying abreast and proactive about addressing any negative
sign, perform a thorough due diligence embracing new and upcoming aspects or misperceptions out there to
of your idea, business plan and technologies can better inform your transform them into positives.
standard industry practices. company strategies, processes and • Reflect back — at 100 days, 6-months,
• Establish mission and/or vision systems. one-year and so forth — to celebrate
statements and core values and adhere • Avoid becoming a theft victim by your successes and take note of
to them at all times. Potential customers concealing your equipment at all lessons learned along the way.
are looking for, and appreciate, honesty, times. It’s easy to find a good (and • Show appreciation for the employees,
integrity and a steadfast commitment to stylish) combination travel tech case vendors, consultants and customers
what you stand for and have to offer. or backpack large enough to fit several who have supported you along the way.
• Connect and engage with your devices to safeguard from prying eyes. Mutual appreciation goes a long way
target market through social media, To prevent wireless hackers, invest in an toward fostering community.
e-newsletters, webinars and other RFID-blocking wallet.
• Despite your successes, don’t
means. People want to hear from you • Beware of vehicle heat and cold
become complacent about the products
and their feedback can be invaluable. levels when traveling. Regardless of
and/or services you offer. Always strive
• Protect your data! With available free the electronic device, extreme weather
to find ways to improve and expand to
Wi-Fi, you run the risk of a data breach. can have a negative effect. If it’s your
meet the needs of current and future
Connect instead to a secure Wi-Fi vehicle, be sure all routine services are
customers.
hotspot via Virtual Private Network up-to-date.
• Personal tips for success on the road
(VPN) software on your device(s) for • There’s no guarantee you’ll have
include getting enough sleep and eating
access when needed. power source access when on the
a healthy diet. Fast food and frequent
• Consider investing in a Voiceover road, so carry a reliable portable
multi-course restaurant meals can
IP (VOIP) phone system. Connected charger as a back-up option. The
wreak havoc on your body and mind!
over the internet instead of a standard Omnicharge Omni 20, Cygnett
phone line, it provides easy access and Chargeup Pro and Anker Powercore II • Be safe! Use the same common-sense
anonymity for you and others on your 20,000 are highly rated. safety procedures you use at home, and
account when making calls from their • Make a list of the rewards and inform a trustworthy person of when,
respective cell phone numbers. potential challenges related to your how and where you are traveling and
• Although you may be an expert industry, product or service. Then be lodging.

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are conducted on a typical day need to be Some companies have gone bankrupt be- funding, having a clear set of accounts will
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clearly listed and failure to effectively manage was too late. tion being approved. Lenders like to see
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40 Home Business Fall 2018 ®


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