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"BMBY System"
A Comprehensive Management Program For Real Estate Projects
We are proud to bring you the concept and technological setup of the system that is offered to
the real estate developer.
Sincerely,
B.M.B.Y Software Systems Ltd.
BMBY Software Systems Ltd. – HaTaasiya 2, P.O.B 660. Yokneam 20692, Israel.
Phone: 972-4-9597989 Fax: 972-3-6179336 info@bmby.com
In creating this unique system, we applied all the experience, knowledge and know-how of the real estate business
and combined them with cutting edge application development technology. This combination yielded a winning
formula that has proven itself time after time. Through conceptual flexibility and constant attentiveness to our
clientele, we have been able to add numerous improvements to our system, so that it meets the needs of the
modern real estate world. From this day on, your real estate path is up to date.
The "BMBY System" contains four principal modules: the budget supervision module, the Sales and Marketing
.module, the financial module and the tenant services module
The uniqueness and advantage of the "BMBY System" are due to the complete synchronization of all these
.modules, which work together, and cross-link relevant data
The "BMBY System" was developed by state of the art internet technology that permits full control of your
company's management at all times and from any location. Every user has limited access to predetermined
segments, and with a click of a button can receive information, feed in data and focus online on all the different
types of information he or she requires. Accessibility, availability and speed are the name of the game.
The "BMBY System" is a one of a kind system in the real estate field. The innovative technology allows your
company to grow and expand to manage multi-national and multi-lingual projects.
The "BMBY System" implements a uniform and efficient organizational language based on international
standards, which achieves superiority and full control of your project's developmental process.
The fully graphic interface of the "BMBY System" makes learning to operate and implement it easy. The user-
friendly interface allows every user to operate the program for his or her needs with ease. Thus you obtain a major
saving of time and resources, and gain an advantage in the quality of the accumulated information. Other
sophisticated tools enable you to import and export data to your accounting, to Excel charts and to your company's
web site.
The "BMBY System" allows for links to complementary programs that BMBY has developed for a wide range
of bodies that are connected to a real estate project, such as banks, mortgage banks, real estate agents, lawyers,
internet advertisement systems and advertising companies.
Transparency is the name of the game - all of the company's' data is displayed on your computer, in any
language you choose, anywhere in the world. One click on the mouse and you can navigate through sales data,
client and supplier information or inventory data. Another press of the button allows you to pull out any piece of
information that interests you, and receive a full explanation about those data. From now on, the important
information is in your reach – when you want to check your sales status or the state of your debtors in each project
– one click will provide you with a full report.
By 2007 this software will be sold in over 40 countries with full localization
.and full interface in dozens of languages
• Improving Business Results – It has been proven that the "BMBY System" helps increase
profitability.
• Rise in Income – Improving the management, supervision and sales skills of your team leads to
highly improved handling of potential clients, and the direct results are quicker sales at higher prices.
• Cost Effectiveness– Improving your ability for supervision and control reduces errors and brings
about a dramatic reduction in advertising, marketing and personnel costs.
• Supervision and Control – The system provides you with quick and easy access to managerial
information. This information is acquired online, and is well-arranged, organized and highly
dependable.
• Work Procedures – The clear and fixed standards for work procedure and the uniformity of the
reports allow for maximum efficiency in project management.
• Warnings – Determining parameters for warnings about deviations from the goals set for
marketing and sales, finances, and for implementation and construction, prevent mistakes and loss
of valuable time and money.
• Information Security – The system operates on the most advanced information security
platforms, which correspond to international standards.
• Reports – A technologically unique report generator that enables you to graphically and textually
produce any report according to defined sections.
• User-Friendly Interface – It is intuitive, enables smart and simple navigation between all the
different parts of the program, easy to learn and operate.
• Management and Supervision of International Projects – support in any language. A full
dictionary for the interface and system tools that enables up-to-date supervision of a project being
carried out at a distance and in a foreign language. Each user can work simultaneously in a different
language.
• Active Connection with Microsoft Office Software – allows automatic export of documents to
Word, the export of any document to Excel at the press of a button, and importing data from this
program.
• Real Estate Experience – vast experience in the real estate field, thousands of users in
hundreds of sites in different countries, flexible solutions that fit specific needs.
• CPA Documents – direct production of invoices and receipts, credits and debits, work orders
and confirmations of payment.
• Internal and External E-mail System – enables internal mail (between all people authorized to
access the project), and external mail (by e-mail).
• Document Merging – enables you to merge any parameter in the software with any printed
document, and to incorporate extra data, text, pictures and formulas into it, while retaining full control
of the printed document's structure – the amount offered, the preliminary agreement, the contract,
the agreement with regard to delays, guarantees, etc.
• Budget Management - allows you to construct an unlimited number of budgets and budget set-
ups, with the application of warnings about or blocking of any budgetary irregularity.
• Complete Solution – the perfect answer to all the entrepreneur's needs, from both the
technological and business aspects, tighter connections between all the systems in the organization
and the full synchronization of the different modules. The comprehensive array creates a uniform and
accessible view of the business for all levels.
16 System Characteristics. One Path to Profitability
Income – A meaningful improvement in management, supervision and sales skills leads to a highly improved
treatment of potential clients, and the direct result is earlier sales, in other words - quicker sales at higher prices.
Expenses - Improvement in supervision and control of the data gathered during the project reduces errors and
brings about a dramatic reduction in costs (advertising, sales, marketing, manpower and communication).
Our users' experience has proved that you can attain up to a 3% increase in profit by applying the
following steps:
Efficient Advertising
The system enables a precise analysis of the exposure options of the interested parties, based on advertising
tools and geographical areas, from national to local distribution, and thus helps to correctly focus the investment
in advertising.
Cash Flow:
Detailed information about the expected cash flow of the project is necessary for sound management.
By incorporating the budget supervision module that controls expenses with the income supervision
module, you can see the expected state of profitability and receive the up to date cash flow at any
given moment, as well as prevent costly mistakes that might doom the project. Planning ahead – here
and now
Main Attributes:
• Checking out the feasibility of the project; preparation of a balance sheet.
• Management of different budgets for every stage of the project.
• Management of supplier/contractor files, summary of meetings and agreements, memos,
warnings and work plans.
• Management of supplier contracts/work orders, supplier accounts and payment authorizations
• Reports on implementation versus budget, sensitivity analyses.
• Cash flow reports – profit/loss, intake supervision, etc.
• The reports required by the lender bank
• Management of the contractors' guarantees.
• Installation of a controlled work method for budget management
• A full interface for all the accounting programs
5. The Marketing and Sales Module
The Marketing and Sales module is a crucial tool for managing and operating relevant project data
bases. Incorporating the Budget Supervision module with the Marketing and Sales module enables full and up
to date control of future and evolving processes – from the initial contact to signing the contract.
This module allows you to have full supervision of the process, produce reports and sales analyses, supervise
sales representatives and manage the assets inventory. This module uses dozens of sophisticated reports that
analyze the data of prospective clients, sales and assets.
The system opens a new file for every prospective client that contains all the details and activities that were
undertaken to maintain contact with him, documentation of all meetings and calls, contact supervision, memos
etc. More than just documentation and organization of the client's file, this module acts as an essential
promotion tool for sales managers and representatives – organizing daily activities that help meet marketing
goals and maximize sales opportunities.
Producing documents with the "BMBY System" is easy and simple, and at the same time highly sophisticated.
Switching from marketing to sales modes is extremely accessible: it is very easy to connect documents and
instantly produce a cost proposal and a memorandum of intent, and at the end transform it into the final
contract.
Integration
One of the main advantages of the "BMBY System" software is its integration – everything is connected.
All the information that goes into the program automatically updates all the relevant systems – that's
your edge!
The memorandum of intent that is produced for the client immediately updates the inventory (apartments,
warehouses and shops) and doesn't allow you to sell the same property twice. Later on, when the memorandum
of intent becomes a contract, the contract moves directly into the housing software including all the financial
details, and this allows you to continue working on the project without having to click twice.
Main Attributes:
• Management of the properties inventory and the price list (apartments, shops, offices, warehouses, parking
lots etc.).
• Management of potential client files (CRM), summary of meetings, memorandums and work plans for every
stage.
• Computerized printing of price offers, memoranda of intent and contracts.
• Internal and external mail system for all the system users.
• Management of a task diary, meetings and assignments.
• Saves all relevant documents such as letters, contracts, pictures and diagrams in the client/asset file.
• Management of sales personnel, activities reports, attendance clock, salary calculations and commissions.
• A report generator that details all the marketing and sales aspects that are kept up to date at all times.
• A direct link to the project's web site.
• A direct link to internet advertising systems.
• Construction of a correct, efficient and uniform work method for all the marketing and sales teams.
6. Financial Module
The financial module deals with all the client's financial moves from the moment he/she signs
the contract and up until you hand over the apartment. The "BMBY System" is unique in this area
because of the connection between the sales and marketing module and the financial module. This
process began with an offer, continued with a preliminary contract that updated the inventory, and
ended with a signed contract that automatically opened a card in the financial program that contains
all the contract details, all without any unnecessary typing.
The financial module has all the necessary tools needed to manage buyers' payments, produce
accounting documents, calculate interest, produce warnings about overdue payments, produce
notices of expected payments, manage guarantees and mortgages, etc.
One of the most important tests good business software has to pass is the ability to produce
sophisticated reports on demand, that give you all the important information in a clear visual and
textual fashion. The "BMBY System" allows you to produce up to date reports about the state of your
project in any parameter that interests you (cash flow, inventory, sales etc.), all at the press of a
button. In addition, we've collected all the information about your project at any given moment in one
management report. From now on, all the up to date financial information is just a click away.
Main Attributes:
• Managing a client's card, purchase contract, breakdown of payments and intakes.
• All the company's various debits and credits vis-à-vis the buyer.
• Production of invoices, receipts, debits and credits.
• Calculation of index pegging and interest on overdue payments.
• Exchange rates and indices directly from the Bank of Israel web site.
• Management of the collection of payment, including automatic production of warning notices and
demands for payment.
• Management of the buyer's guarantees and mortgages, including the printing of letters and
forms.
• Financial reports: cash flow, credits and delays.
• Inventory reports: the value of all parts of the inventory.
• Sales report: detailed description and analysis of the sales situation.
• Direct approach to the client's account card.
• Full interface for all the accounting programs.
7. The Tenants Services Module
The tenants' service module helps you manage the tenants' petitions during the trial year and
throughout the whole warrantee period.
The service module can help your company manage its service department, from monitoring tenants'
petitions up to reports that reflect the big picture with regard to the handling of petitions in the service
department.
The service module allows you to determine departments and professionals to whom you can direct
the petition, to document and follow the handling of the petition and keep a record of all the
information regarding any client petition. The result of this system is a meaningful reduction in the
time it takes to handle a complaint, less expenses and greater tenant satisfaction.
Many studies conducted around the world show that a high percentage of new customers are
acquired thanks to happy customers. We at "BMBY System" believe that good service is a most
important marketing tool and that is why we spent a long time developing this module. The service
module contains a number of reports that are designed to help the managers and support team.
Sometimes obvious, routine, safe marketing maneuvers are neglected due to work load or priorities –
the "BMBY System" handles future clients by taking care of current clients. Your clients' satisfaction –
at the click of a button.
Main Attributes:
• Management of tenants' requests, listing of assignments and documentation of the
handling
• Determination of the parameters for each request, to determine the urgency of the
request, the client's sensitivity and the seriousness of the problem
• Follow-up of all the stages of dealing with the problem until its solution in all the
departments and sub-departments
• Generator of reports that itemize the requests/complaints, the departments for dealing
with them, problematic suppliers/contractors
• Cost analysis of the service
8. Communication Interfaces
Internet – a world without limits
One of the outstanding advantages of working in an Internet environment is the possibility of unlimited
connection to close and distant systems that serve company departments (i. e. Accounting) or external
bodies that serve the project (i.e. marketing offices and real estate agencies, advertising agencies,
lawyers, Internet companies, etc.). The "BMBY System" makes it possible to directly connect to the
following systems:
• Accounting Department
A direct online interface for every accounting software program with a standard format, including the
possibility of importing and exporting files (two-way) with all the financial data
• Websites
The "BMBY System" allows the company website to be an integral part of the software array.
The inventory of assets in the management program is displayed online on the website, which is always up-
to-date, and simultaneously, the name of every person who registers on the website goes directly to the desk
of the relevant sales person, which enables him/her to deal directly with the interested person, without the
need for retyping the information, and with no possibility of "losing him along the way". The name of the
game is immediate, direct updating.
• Internet Advertising Systems
Which apartment to advertise, which model? When to advertise, at what price? Through using the "BMBY
System" the entrepreneur's management system and the websites of real estate listings or other media can
share information. The system also supports the import of all the data of the assets that are advertised and
the import of all the data about the interested purchasers. As a result of the controlled advertising, you
remain in the picture.
• Advertising Agencies
Up-to-date and quick operation of your advertising agency is essential in order to meet the marketing goals
you have set for yourself. The "BMBY System" enables the budget manager of the advertising agency to do
all the following at his/her desk: receive all the updated advertising data, receive information on how many
clients come via each medium, create cost/effectiveness reports, control the work of the sales personnel and
carry out samplings and reach conclusions according to real data.
• Lawyers
Quick and efficient communication with the lawyer in charge of your real estate is a basic necessity. The
"BMBY System" allows you to export all the data on the purchasers and to handle everything required to
promote the deal online. All the data is transferred for handling – management and recording of mortgages,
management of the purchasers' rights, and management of a property file until it is registered with the
necessary government bodies. Your lawyer is kept up-to-date and updates you online.
• Real Estate and Marketing Agencies
The "BMBY System" was constructed according to a unique format that allows you to market the project
simultaneously via several real estate agencies in different countries. Each agency sees only the information
intended for it and the prices intended for it, in accordance with the segments of the target populations and
the marketing goals. The system is constantly updated online and prevents situations in which the same
apartment is unknowingly sold twice.
There is no doubt that this application is one of the simple proofs of the benefit of online updating.
• Supervising Engineer and Lender Bank
You need to provide your business partners with the best and most reliable information. The "BMBY System"
enables the lender bank and the supervising engineer to receive the project data directly from the
entrepreneur's management program, to go over and adapt them, and to create uniform accompanying
reports as defined for each separate project. You have backup.
• Mortgage Bank
The closing of a deal also depends on the speed and efficiency at which data are transferred from one
authorized body to another. The "BMBY System" permits direct online access to the sales person on the
website, sending all the data of the interested party to the system of the bank in charge, receipt of a quick
proposal for a mortgage and passing it on to the client while he/she is still in the office. Here and now.
The systems are written in PHP from the ZEND Company (www.zend.com) and the data base is MYSQL
(www.mysql.com), both part of the SAP Group.
The programs are stored on a new designated HP server in one of the most reliable server farms in the world.
System Requirements
Information Protection
BMBY System enables up-to-date information management from any computer on the globe that is connected
to the internet, without the need for prior software installation, and enables the user to receive online information
and implement actions subject to authorization. The system is installed with the most advanced protection
measures that safeguard the privacy and confidentiality of the data and information at your disposal.
Clearance: In order to enter the system you must have a code, password and USB card (optional).
Data Base: can be reached only through an authorized IP. Access to the clients' data is protected by the most
advanced information protection hardware and software systems.
Communication Encoding: The information transferred from the server to the PC and vice-versa is through
encrypted communication (SSL at a rate of 128 bit).
Protection Components: Communication filtering components (Firewalls, navigators etc.) and infrastructure
and applicative filtering and protection components.
Supervision and Control: Measures for constant supervision and control of the communication to the server.
Periodic Security Tests: are carried out by an external expert who specializes in this.
Physical Protection: The servers are installed in an advanced farm that is secured and protected
according to international standards.
The main product we supply is service. Consequently, we allocate major resources to the
"BMBY Systems" Worldwide Support Department so that we can provide an answer for any
doubt, problem or question that might arise. The national support center is located in the
company's headquarters in Yokneam Israel.
The Worldwide Support Department is composed of specialized work teams that constantly
inform the support teams of new problems, and in return learn from them about all the available
solutions. These teams are ready to solve every problem and answer every question within a
short period of time.
Phone: +972-4-9597989
Fax: +972-3-6179336
E-mail: info@bmby.com
.Call Us
10. Partners in Success
The following is a partial list of companies that use the "BMBY System"
Azorim Minrav
Capital Group
Dash
E.R.D. Building
Engel Group
GTC - Karden
Home-Center
M.R.I. Building
Maripol
.B.M.B.Y Software Systems Ltd. – HaTaasiya 2, P.O.B 660. Yokneam 20692, Israel
Phone: 972-4-9597989 Fax: 972-3-6179336 info@bmby.com
BMBY was founded in order to fulfill a critical need in the real estate field – the urgent need to find a
solution for the transfer of management, marketing and supervision information. This field was
based on slow; out of date work methods that were prone to mistakes, and mainly worked to provide
short-term solutions. BMBY is based on a secure internet environment that allows easy and prompt
access to authorized employees only, and is based on a long term comprehensive array.
The Development
Our top software developers spent two years and hundreds of thousands of dollars on the
development and tryouts of the program and its applications. In order to develop an efficient
program that can clearly express the most significant actions, attributes and factors in the real estate
business, we studied and worked closely with large real estate bodies in Israel and around the
world, so that we could process the best raw material with the most experience. After we poured
structural substance into the intelligence of the real estate field – hardware wisdom that can process
and produce real time data from anywhere to anywhere, we came to an additional conclusion: the
real estate business is a very dynamic field that changes all the time, and that is why it requires
constant development. In order to guarantee maximal accuracy of the system data, we continue to
develop and update our software, and keep our research and development alert and with a finger on
the pulse of any new development.
The Results
BMBY has produced instant results for its users. Efficiency, availability, improved financial
management, more efficient and focused marketing, improved and shortened communication
processes, a resounding improvement in customer service, meticulous budget management, and
above all, a big improvement in profitability – the main reason for the existence of the 'BMBY
System".
At the end of 2004 the company received another acknowledgment – it was approved by the
Investment Center of the Israeli Ministry of Industry and Commerce.
One of the largest real estate entrepreneurs in Israel and in the world shares his experience:
"I found that the BMBY System is a necessary management tool in the real estate field. Such a
system is critical for the professionalization demanded by the competition in the business… The
response and flexibility of the BMBY team in finding designated solutions creates a winning
product".
The BMBY path provides sophisticated, unique and immediate solutions that immensely improve
the business results and cash flow of the project. Improving the managerial process is the clear
outcome of the implementation of the BMBY way. This path leads to risk reduction and greater
transparency of all the processes that surround the field as well as better recognition of business
opportunities on the one hand and prevention of losses on the other. This is our way.
David Landman – A logistics and information systems expert. M.A from "INSEAD
Fontainebleau". During the past few years, Mr. Landman has managed logistics businesses
in Europe and Russia, and managing and initiating real estate projects in Israel and abroad.
From his resume: a system engineer in IBM, the founder of the Ever Green's logistic
network in the countries bordering the Black Sea, managed private logistics companies in
Israel and abroad.
Meir Nachshon - An expert in the fields of real estate, sales, marketing and brokering. Mr.
Nachshon has 28 years of experience in these fields. He studied economics and
management at the Technion. He initiates, builds and markets real estate projects, as a
CEO, senior economist and finance manager.
From his resume: Accountant in the Haifa Municipal Economic Company, financial manager
of Solel Boneh's (one of Israel's largest contractors) northern district, northern district
manager for "Africa-Israel" and "Danya-Cebus", CEO of the Anglo-Saxon network a
subsidiary of Africa-Israel and Migdal Insurance company.
Mark Ze'evi – computerization expert, one of the pioneers of the Interactive field in Israel.
During the past five years, Mr. Ze'evi has specialized in consulting and setting up
computerized marketing systems for real estate companies in Israel and Europe (Anglo-
Saxon, Solel Boneh, Shiran Group, Epstein & Sons, Engel Group, Faber, Eshel HaYarden,
Eshel Prague etc.).
From his resume: CEO of Coral-Tell Internet Services, CEO of Computy and owner of "Real
Time Ltd.".
13. Appendices
The following forms and reports are examples of the forms that the "BMBY System"
produces.
1. Property printout
2. Diagram of buildings – price list
3. Price Offer or Quote
4. Diagram of a supplier card
5. Diagram of a buyer's card
6. Diagram of a buyer's account
7. Media report
8. Open application report
9. Sales report
10. Financing Sources report
11. Full cash flow report
12. Reports on implementation versus budget
13. Management report
.BMBY Software Systems Ltd. – HaTaasiya 2, P.O.B 660. Yokneam 20692, Israel
Phone: 972-4-9597989 Fax: 972-3-6179336 info@bmby.com
.BMBY Software Systems LTD
Hataasya St., Yokneam 20692 Israel 2
Tel: +972-4-9597989
Fax: +972-3-6179336
info@bmby.com
www.bmby.com