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A
s one of the world’s largest economic sectors, Travel & Tourism
creates jobs, drives exports, and generates prosperity across the
world. In our annual analysis of the global economic impact of
Travel & Tourism, the sector is shown to account for 10.4% of
global GDP and 313 million jobs, or 9.9% of total employment, in 2017.
The right policy and investment decisions are only made with empirical
evidence. For over 25 years, the World Travel & Tourism Council (WTTC) has
been providing this evidence, quantifying the economic and employment
impact of Travel & Tourism. Our 2018 Annual Economic Reports cover 185
countries and 25 regions of the world, providing the necessary data on 2017
performance as well as unique 10-year forecasts on the sector’s potential.
2017 was one of the strongest years of GDP growth in a decade with
robust consumer spending worldwide. This global growth transferred again
into Travel & Tourism with the sector’s direct growth of 4.6% outpacing
THE ECONOMIC IMPACT the global economy for the seventh successive year. As in recent years,
OF GLOBAL TRAVEL & performance was particularly strong across Asia, but proving the sector’s
TOURISM resilience, 2017 also saw countries such as Tunisia, Turkey and Egypt that
had previously been devastated by the impacts of terrorist activity,
recover strongly.
10.4%
Travel & Tourism GDP as a
This power of resilience in Travel & Tourism will be much needed for
the many established Travel & Tourism destinations that were severely
impacted by natural disasters in 2017. While our data shows the extent
of these impacts and rates of recovery over the decade ahead, beyond
percentage of global GDP. just numbers, WTTC and its Members are working hard to support local
communities as they rebuild and recover.
Inclusive growth and ensuring a future with quality jobs are the concerns
of governments everywhere. Travel & Tourism, which already supports
4.6%
Direct Travel & Tourism GDP
one in every ten jobs on the planet, is a dynamic engine of employment
opportunity. Over the past ten years, one in five of all jobs created across
the world has been in the sector and, with the right regulatory conditions
and government support, nearly 100 million new jobs could be created over
growth in 2017. the decade ahead.
Over the longer term, forecast growth of the Travel & Tourism sector will
continue to be robust as millions more people are moved to travel to see
1 /10
the wonders of the world. Strong growth also requires strong management,
and WTTC will also continue to take a leadership role with destinations
to ensure that they are planning effectively and strategically for growth,
accounting for the needs of all stakeholders and using the most advanced
jobs are supported by Travel & technologies in the process.
Tourism. This is 9.9% of global
employment. WTTC is proud to continue to provide the evidence base required in order
to help both public and private bodies make the right decisions for the
future growth of a sustainable Travel & Tourism sector, and for the millions
of people who depend on it.
1 /5
of all global net jobs created in
last decade have been within the
Travel & Tourism sector.
Gloria Guevara Manzo
President & CEO
FOREWORD
GLOSSARY 15
METHODOLOGICAL NOTE 16
VISITOR EXPORTS
Visitor exports generated IDR192,608.0bn (USD14.4bn), 7.0% of total exports in 2017. This is
forecast to grow by 3.8% in 2018, and grow by 6.4% pa, from 2018-2028, to IDR372,088.0bn (USD27.8bn) in
2028, 9.3% of total.
INVESTMENT
Travel & Tourism investment in 2017 was IDR160,864.0bn, 3.7% of total investment (USD12.0bn). It should rise
by 6.6% in 2018, and rise by 6.2% pa over the next ten years to IDR311,887.0bn (USD23.3bn) in 2028, 4.0% of
total.
1
All values are in constant 2017 prices & exchange rates
23 152 45 7
ABSOLUTE RELATIVE SIZE GROWTH LONG-TERM GROWTH
Size in 2017 Contribution to GDP in 2017 2018 forecast Forecast 2018-2028
2016
2017
2018
2028
2010
2014
2015
2012
2013
2008
2009
2028
+ INDUCED
DIRECT INDIRECT INDUCED
= TOTAL CONTRIBUTION OF TRAVEL & TOURISM
DIRECT
Travel & Tourism contribution
COMMODITIES
● Accommodation
● Transportation
● Entertainment
● Attractions
INDIRECT INDUCED TOTAL
INDUSTRIES Travel & Tourism contribution Travel & Tourism
● Accommodation services contribution (spending of direct and contribution
● Food & beverage services indirect employees)
● Retail Trade ● T&T investment spending
● Transportation services
● Cultural, sports & recreational ● Government collective T&T ● Food and beverages ● To GDP
services spending ● Recreation
● Clothing ● To employment
SOURCES OF SPENDING ● Impact of purchases from ● Housing
● Residents' domestic T&T suppliers ● Household goods
spending
● Businesses' domestic travel
spending
● Visitor exports
● Individual government T&T
spending
DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP reflects the ‘internal’ spending on Travel & Tourism (total spending within a particular
country on Travel & Tourism by residents and non-residents for business and leisure purposes) as well as government 'individual' spending -
spending by government on Travel & Tourism services directly linked to visitors, such as cultural (eg museums) or recreational (eg national parks).
The direct contribution of Travel & Tourism to GDP is calculated to be consistent with the output, as expressed in National Accounting,
of tourism-characteristic sectors such as hotels, airlines, airports, travel agents and leisure and recreation services that deal directly with
tourists. The direct contribution of Travel & Tourism to GDP is calculated from total internal spending by ‘netting out’ the purchases made
by the different tourism sectors. This measure is consistent with the definition of Tourism GDP, specified in the 2008 Tourism Satellite
Account: Recommended Methodological Framework (TSA: RMF 2008).
The total contribution of Travel & Tourism includes its ‘wider impacts’ (ie the indirect and induced impacts) on the economy. The ‘indirect’
contribution includes the GDP and jobs supported by:
● Travel & Tourism investment spending – an important aspect of both current and future activity that includes investment activity
such as the purchase of new aircraft and construction of new hotels;
● Government 'collective' spending, which helps Travel & Tourism activity in many different ways as it is made on behalf of the
‘community at large’ – eg tourism marketing and promotion, aviation, administration, security services, resort area security services, resort
area sanitation services, etc;
● Domestic purchases of goods and services by the sectors dealing directly with tourists – including, for example, purchases of food and
cleaning services by hotels, of fuel and catering services by airlines, and IT services by travel agents.
The ‘induced’ contribution measures the GDP and jobs supported by the spending of those who are directly or indirectly employed by the
Travel & Tourism industry.
PLEASE NOTE THAT DUE TO CHANGES IN METHODOLOGY BETWEEN 2010 AND 2011, IT IS NOT POSSIBLE TO COMPARE FIGURES PUBLISHED BY WTTC FROM 2011 ONWARDS
WITH THE SERIES PUBLISHED IN PREVIOUS YEARS.
The direct contribution of Travel & Tourism to GDP is expected to grow by 6.1% pa to IDR494,021.0bn (2.1% of GDP) by 2028.
500,000
2.0
400,000
1.5
300,000
1.0
200,000
0.5
100,000
0 0.0
2028
2009
2009
2008
2008
2028
2012
2013
2014
2016
2012
2014
2016
2010
2011
2015
2017
2018
2010
2011
2015
2017
2018
2013
2028
The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply chain and induced income impacts, see
page 2) was IDR787,100.0bn in 2017 (5.8% of GDP) and is expected to grow by 5.4% to IDR829,930.0bn (5.8% of GDP) in 2018.
1,800,000 7.0
1,600,000
6.0
1,400,000
5.0
1,200,000
1,000,000 4.0
800,000 3.0
600,000
2.0
400,000
1.0
200,000
0 0.0
2017 2018 2028
2028
2028 2017 2018 2028
1
All values are in constant 2017 prices & exchange rates
Travel & Tourism generated 4,585,000 jobs directly in 2017 (3.7% of total employment) and this is forecast to grow by 1.8% in 2018 to 4,668,000
(3.7% of total employment). This includes employment by hotels, travel agents, airlines and other passenger transportation services
(excluding commuter services). It also includes, for example, the activities of the restaurant and leisure industries directly supported by tourists.
By 2028, Travel & Tourism will account for 6,258,000 jobs directly, an increase of 3.0% pa over the next ten years.
4.0
6,000.0
3.5
5,000.0
3.0
4,000.0 2.5
3,000.0 2.0
1.5
2,000.0
1.0
1,000.0
0.5
0.0 0.0
2009
2008
2028
2012
2014
2016
2010
2011
2015
2017
2018
2013
2008
2009
2010
2011
2015
2017
2018
2028
2012
2013
2014
2016
2028
2028
The total contribution of Travel & Tourism to employment (including wider effects from investment, the supply chain and induced
income impacts, see page 2) was 12,241,500 jobs in 2017 (10.0% of total employment). This is forecast to rise by 2.0% in 2018 to 12,486,500 jobs
(10.0% of total employment).
By 2028, Travel & Tourism is forecast to support 16,985,000 jobs (11.4% of total employment), an increase of 3.1% pa over the period.
10,000.0 8.0
8,000.0
6.0
6,000.0
4.0
4,000.0
2,000.0 2.0
0.0 0.0
2017 2018 2028 2017 2018 2028
2028
Direct Indirect Induced Direct Indirect Induced
VISITOR EXPORTS
Visitor exports are a key component of the direct contribution of Travel & Tourism. In 2017, Indonesia generated
IDR192,608.0bn in visitor exports. In 2018, this is expected to grow by 3.8%, and the country is expected to attract 14,467,000 international
tourist arrivals.
By 2028, international tourist arrivals are forecast to total 24,387,000, generating expenditure of IDR372,088.0bn, an increase of 6.4% pa.
350,000 9.0
25
8.0
300,000
20 7.0
250,000
6.0
200,000 15
5.0
150,000
10 4.0
100,000
3.0
5
50,000
2.0
0 0
1.0
2008
2009
2011
2015
2017
2018
2028
2012
2013
2014
2016
2010
2028
0.0
2009
2008
2028
2012
2014
2016
2010
2011
2015
2017
2018
2013
2028
FOREIGN VISITOR EXPORTS (LHS)
FOREIGN TOURIST ARRIVALS (RHS)
INVESTMENT
Travel & Tourism is expected to have attracted capital investment of IDR160,864.0bn in 2017. This is expected to rise by 6.6% in 2018, and rise
by 6.2% pa over the next ten years to IDR311,887.0bn in 2028.
Travel & Tourism’s share of total national investment will rise from 3.7% in 2018 to 4.0% in 2028.
4.0
300,000
3.5
250,000
3.0
200,000 2.5
150,000 2.0
1.5
100,000
1.0
50,000
0.5
0 0.0
2009
2008
2028
2012
2014
2016
2010
2011
2015
2017
2018
2013
2008
2009
2016
2010
2011
2015
2017
2018
2028
2012
2013
2014
2028
2028
1
All values are in constant 2017 prices & exchange rates
INDONESIA
TRAVEL & TOURISM'S CONTRIBUTION TO GDP:
DOMESTIC VS FOREIGN, 2017 Domestic travel spending generated 58.7% of direct
Travel & Tourism GDP in 2017 compared with 41.3%
Foreign visitor
for visitor exports (ie foreign visitor spending or
spending
international tourism receipts).
41.3%
Domestic
Domestic travel spending is expected to grow by
spending
6.3% in 2018 to IDR291,418.0bn, and rise by 5.5% pa to
58.7% IDR497,097.0bn in 2028.
INDONESIA
BREAKDOWN OF TRAVEL & TOURISM'S
TOTAL CONTRIBUTION TO GDP, 2017 The Travel & Tourism industry contributes to GDP
Direct and employment in many ways as detailed on page 2.
33.0%
Induced
21.9%
The total contribution of Travel & Tourism to GDP
Indirect
a
is three times greater than its direct contribution.
45.1%
Indirect is the
sum of:
(a) Supply chain
20.9%
b
(b) Investment
12.1% c
(c) Government
collective
12.0%
1
All values are in constant 2017 prices & exchange rates
TRAVEL & TOURISM'S DIRECT 2017 TRAVEL & TOURISM'S TOTAL 2017
CONTRIBUTION TO GDP (US$bn) CONTRIBUTION TO GDP (US$bn)
2 China 402.3 2 China 1349.3
8 India 91.3 7 India 234.0
12 Thailand 42.2 12 Australia 151.4
13 Australia 41.7 15 Thailand 95.0
16 Philippines 27.3 18 Philippines 66.3
World Average 21.5 World Average 62.9
22 Indonesia 19.4 23 Indonesia 58.9
27 Malaysia 15.2 28 Malaysia 41.9
Southeast Asia Average 13.6 Southeast Asia Average 33.0
33 Vietnam 13.0 47 Vietnam 20.6
59 Sri Lanka 4.5 62 Sri Lanka 9.9
65 Cambodia 3.1 72 Cambodia 7.2
TRAVEL & TOURISM'S DIRECT 2017 TRAVEL & TOURISM'S TOTAL 2017
CONTRIBUTION TO EMPLOYMENT '000 jobs CONTRIBUTION TO EMPLOYMENT '000 jobs
1 China 28250.0 1 China 79900.0
2 India 26148.1 2 India 41622.5
4 Indonesia 4585.1 4 Indonesia 12241.6
7 Vietnam 2467.6 6 Philippines 7796.6
8 Philippines 2348.2 9 Thailand 5834.0
10 Thailand 2336.6 11 Vietnam 4060.9
Southeast Asia Average 1445.7 Southeast Asia Average 3630.9
16 Cambodia 1191.2 19 Cambodia 2663.5
World Average 937.5 World Average 2341.0
25 Malaysia 669.8 25 Malaysia 1704.5
33 Australia 531.7 30 Australia 1501.6
40 Sri Lanka 404.2 41 Sri Lanka 875.1
2017 2017
TRAVEL & TOURISM INVESTMENT (US$bn) VISITOR EXPORTS (US$bn)
2 China 154.7 2 China 125.3
3 India 41.6 4 Thailand 59.6
12 Australia 18.0 14 India 27.3
16 Indonesia 12.0 15 Australia 23.4
20 Thailand 7.7 23 Malaysia 18.5
29 Malaysia 5.3 27 Indonesia 14.4
30 Vietnam 5.1 Southeast Asia Average 13.6
Southeast Asia Average 4.9 38 Vietnam 8.8
World Average 4.8 World Average 8.1
54 Philippines 1.9 44 Philippines 7.5
69 Sri Lanka 0.9 56 Sri Lanka 4.7
74 Cambodia 0.8 62 Cambodia 4.0
The tables on pages 7-10 provide provide brief extracts from the full WTTC Country League Table Rankings, highlighting comparisons with
competing destinations as well as with the world and regional average. Averages in above tables are simple cross-country averages.
The competing destinations selected are those that offer a similar tourism product and compete for tourists from the same set of origin markets.
These tend to be, but are not exclusively, geographical neighbours.
TRAVEL & TOURISM'S DIRECT 2017 TRAVEL & TOURISM'S TOTAL 2017
CONTRIBUTION TO GDP % share CONTRIBUTION TO GDP % share
15 Cambodia 14.1 20 Cambodia 32.4
25 Thailand 9.4 34 Thailand 21.2
27 Philippines 8.7 35 Philippines 21.1
51 Vietnam 5.9 63 Malaysia 13.4
58 Sri Lanka 5.3 Southeast Asia 12.0
Southeast Asia 4.9 69 Sri Lanka 11.6
64 Malaysia 4.8 75 China 11.0
91 India 3.7 76 Australia 11.0
102 China 3.3 World 10.4
World 3.2 99 India 9.4
112 Australia 3.0 100 Vietnam 9.4
158 Indonesia 1.9 152 Indonesia 5.8
TRAVEL & TOURISM'S DIRECT 2017 TRAVEL & TOURISM'S TOTAL 2017
CONTRIBUTION TO EMPLOYMENT % share CONTRIBUTION TO EMPLOYMENT % share
14 Cambodia 13.6 20 Cambodia 30.4
50 Thailand 6.2 40 Philippines 19.2
52 Philippines 5.8 48 Thailand 15.5
57 Sri Lanka 5.1 66 Australia 12.2
58 India 5.0 Southeast Asia 11.8
Southeast Asia 4.7 69 Malaysia 11.8
68 Malaysia 4.6 76 Sri Lanka 11.0
70 Vietnam 4.6 80 China 10.3
75 Australia 4.3 84 Indonesia 10.0
World 3.8 World 9.9
87 Indonesia 3.7 110 India 8.0
91 China 3.6 116 Vietnam 7.6
TRAVEL & TOURISM'S DIRECT 2018 TRAVEL & TOURISM'S TOTAL 2018
CONTRIBUTION TO GDP % growth CONTRIBUTION TO GDP % growth
9 Thailand 7.8 6 India 7.5
10 India 7.6 9 Thailand 7.4
19 China 6.9 21 China 6.6
22 Vietnam 6.7 31 Vietnam 6.2
34 Philippines 6.2 36 Philippines 5.9
Southeast Asia 5.9 Southeast Asia 5.8
53 Indonesia 5.2 45 Indonesia 5.4
58 Sri Lanka 5.1 56 Sri Lanka 5.1
80 Cambodia 4.2 76 Cambodia 4.5
World 4.0 79 Malaysia 4.3
88 Malaysia 3.9 World 4.0
95 Australia 3.6 116 Australia 3.2
TRAVEL & TOURISM'S DIRECT 2018 TRAVEL & TOURISM'S TOTAL 2018
CONTRIBUTION TO EMPLOYMENT % growth CONTRIBUTION TO EMPLOYMENT % growth
5 Philippines 6.6 9 Philippines 6.2
21 Thailand 5.2 14 Thailand 5.5
38 Cambodia 4.2 Southeast Asia 3.3
49 Sri Lanka 3.7 66 China 3.2
Southeast Asia 3.3 70 India 3.1
75 India 2.8 World 3.0
World 2.4 82 Sri Lanka 2.6
99 Australia 2.1 92 Cambodia 2.5
105 Vietnam 1.9 102 Indonesia 2.0
108 Indonesia 1.8 108 Australia 1.7
123 China 1.5 117 Malaysia 1.5
132 Malaysia 1 123 Vietnam 1
2018 2018
TRAVEL & TOURISM INVESTMENT % growth VISITOR EXPORTS % growth
30 Vietnam 7.0 10 Thailand 8.9
34 India 6.7 11 India 8.8
35 Indonesia 6.6 40 Vietnam 6.7
48 Cambodia 6.5 Southeast Asia 6.0
53 China 6.2 69 Sri Lanka 5.1
Southeast Asia 5.4 93 Australia 4.0
78 Thailand 5.2 World 3.9
World 4.8 103 Indonesia 3.8
90 Philippines 4.5 115 Philippines 3.4
102 Sri Lanka 4.3 119 Cambodia 3.2
113 Malaysia 3.9 124 Malaysia 3.1
164 Australia 1.2 170 China 0.5
TRAVEL & TOURISM'S DIRECT 2018 - 2028 TRAVEL & TOURISM'S TOTAL 2018 - 2028
CONTRIBUTION TO GDP % growth pa CONTRIBUTION TO GDP % growth pa
TRAVEL & TOURISM'S DIRECT 2018 - 2028 TRAVEL & TOURISM'S TOTAL 2018 - 2028
CONTRIBUTION TO EMPLOYMENT % growth pa CONTRIBUTION TO EMPLOYMENT % growth pa
TRAVEL & TOURISM CONTRIBUTION 2018 - 2028 VISITOR EXPORTS 2018 - 2028
TO TOTAL CAPITAL INVESTMENT % growth pa CONTRIBUTION TO TOTAL EXPORTS % growth pa
% of total refers to each indicator's share of the relevant whole economy indicator such as GDP and employment. Visitor exports is shown relative to total exports of goods and services.
Domestic spending is expressed relative to whole economy GDP. For leisure and business spending, their direct contribution to Travel & Tourism GDP is calculated as a share of
whole economy GDP (the sum of these shares equals the direct contribution). Investment is relative to whole economy investment.
(IDRbn, real 2017 prices) 2012 2013 2014 2015 2016 2017 2018E 2028F
1. Visitor exports 108,578 125,241 151,527 171,854 174,148 192,608 199,945 372,088
Domestic expenditure
2. 219,479 215,213 244,660 244,239 259,696 274,193 291,418 497,097
(includes government individual spending)
7. Capital investment 134,793 142,085 150,320 156,481 155,239 160,864 171,509 311,887
8. Government collective spending 78,182 85,320 89,072 97,071 99,151 100,443 105,483 184,566
10. Induced 125,405 130,703 144,732 155,651 162,706 172,445 181,068 345,734
12. Direct contribution of Travel & 3,201.3 3,262.7 3,785.7 4,140.2 4,363.4 4,585.1 4,668.2 6,257.6
Tourism to employment
Other indicators
89,036 109,669 118,029 117,725 114,596 123,243 135,114 272,938
14. Expenditure on outbound travel
(IDRbn, nominal prices) 2012 2013 2014 2015 2016 2017 2018E 2028F
1. Visitor exports 88,340 106,917 136,423 160,957 167,101 192,608 207,423 570,901
Domestic expenditure
2. 178,570 183,725 220,274 228,751 249,187 274,193 302,317 762,704
(includes government individual spending)
5. Direct contribution of
Travel & Tourism to GDP 150,004 162,230 198,617 216,780 231,201 259,583 283,375 757,984
(= 3 + 4)
7. Capital investment 109,668 121,297 135,337 146,558 148,957 160,864 177,924 478,533
8. Government collective spending 63,609 72,837 80,194 90,915 95,139 100,443 109,428 283,183
10. Induced 102,030 111,580 130,306 145,781 156,122 172,445 187,840 530,464
12. Direct contribution of Travel & 3,201.3 3,262.7 3,785.7 4,140.2 4,363.4 4,585.1 4,668.2 6,257.6
Tourism to employment
Other indicators
72,441 93,623 106,265 110,260 109,959 123,243 140,168 418,774
14. Expenditure on outbound travel
*Concepts shown in this table align with the standard table totals as described in the 2008 Tourism Satellite Account: Recommended Methodological
Framework (TSA: RMF 2008) developed by the United Nations Statistical Division (UNSD), the Statistical Office of the European Communities (EUROSTAT),
the Organisation for Economic Co-operation and Development (OECD) and the World Tourism Organization (UNWTO).
Historical data for concepts has been benchmarked to match reported TSA data where available.
1. Visitor exports 7.7 15.3 21.0 13.4 1.3 10.6 3.8 6.4
Domestic expenditure
2. 3.5 -1.9 13.7 -0.2 6.3 5.6 6.3 5.5
(includes government individual spending)
5. Direct contribution of
Travel & Tourism to GDP 4.1 3.1 16.1 4.9 4.1 7.7 5.2 6.1
(= 3 + 4)
7. Capital investment 10.4 5.4 5.8 4.1 -0.8 3.6 6.6 6.2
8. Government collective spending 8.7 9.1 4.4 9.0 2.1 1.3 5.0 5.8
10. Induced 3.0 4.2 10.7 7.5 4.5 6.0 5.0 6.7
12. Direct contribution of Travel & 2.5 1.9 16.0 9.4 5.4 5.1 1.8 3.0
Tourism to employment
Other indicators
8.8 23.2 7.6 -0.3 -2.7 7.5 9.6 7.3
14. Expenditure on outbound travel
1 2
2012-2017 real annual growth adjusted for inflation (%); 2018-2028 annualised real growth adjusted for inflation (%)
WTTC coverage includes data on 185 countries and reports on 25 other regions, sub-regions and economic and geographic groups. This
year, there are 10 reports for special economic and geographic groups.
SUB-REGION
SUB REGION
SUB REGION
SUB REGION
REGION
REGION
REGION
REGION
COUNTRY COUNTRY COUNTRY COUNTRY
NORTHEAST ASIA
Libya Aruba Japan Italy
Morocco Bahamas South Korea
Latvia
Tunisia Macau
Barbados Lithuania
Angola Mongolia
Bermuda Luxembourg
Taiwan
EUROPEAN UNION
Benin
British Virgin Islands Malta
Kazakhstan
CENTRAL ASIA
Botswana
Cayman Islands Netherlands
Burkina Faso Kyrgyzstan
Cuba Poland
Burundi Tajikistan
Dominica Portugal
Cameroon Uzbekistan
CARIBBEAN
Comoros
Haiti Papua New Guinea Sweden
Congo
EUROPE
ASIA-PACIFIC
Nepal
Kenya US Virgin Islands Iceland
OTHER EUROPE
Pakistan
Lesotho
SUB-SAHARAN
Argentina Macedonia
Sri Lanka
Madagascar Belize Moldova
Brunei Darussalam
Malawi Bolivia Montenegro
Cambodia
Mali
SOUTHEAST ASIA (ASEAN)
Nigeria
El Salvador Singapore Ukraine
Reunion
Guatemala Thailand Bahrain
Rwanda
Vietnam
Guyana Iran
Sao Tome and Principe Austria
Honduras Iraq
Senegal Belgium
Nicaragua Israel
Seychelles Bulgaria
Panama Jordan
Sierra Leone
MIDDLE EAST
Croatia
Paraguay
EUROPEAN UNION
Kuwait
South Africa Cyprus
EUROPE
Peru Lebanon
Sudan and South Sudan Czech Republic
Swaziland Suriname Oman
Denmark
Tanzania Uruguay Qatar
Estonia
Togo Venezuela Finland Saudi Arabia
WTTC promotes sustainable growth for the Travel & Tourism sector, working with governments and international institutions to create jobs, to
drive exports and to generate prosperity. Council Members are the Chairs, Presidents and Chief Executives of the world’s leading private sector
Travel & Tourism businesses.
Together with Oxford Economics, WTTC produces annual research that shows Travel & Tourism to be one of the world’s largest sectors,
supporting over 307 million jobs and generating 10.4% of global GDP in 2017. Comprehensive reports quantify, compare and forecast the
economic impact of Travel & Tourism on 185 economies around the world. In addition to the individual country reports, WTTC produces a
world report highlighting global trends and 24 further reports that focus on regions, sub-regions and economic and geographic groups.
Assisting WTTC to Provide Tools for Analysis, Benchmarking, Forecasting and Planning.
Oxford Economics is a leader in global forecasting and quantitative analysis. Our worldwide client base comprises more than 1,500 international
corporations, financial institutions, government organisations, and universities. Headquartered in Oxford, with offices around the world, we
employ 300 people, including 200 economists and analysts. Our best-of-class global economic and industry models and analytical tools give us
an unmatched ability to forecast external market trends and assess their economic, social and business impact.
STR is the source for premium hotel data benchmarking, analytics and marketplace insights. STR provides data that is reliable, confidential,
accurate and actionable, and their comprehensive solutions empower clients to strategize and compete within their markets. The company’s
range of products includes data-driven solutions, thorough analytics and unrivalled marketplace insights, all built to fuel business growth and
help clients make better operational and financial decisions. STR maintains a presence in 15 countries and collects data for over 59,000 hotels
across 180 countries.
ForwardKeys analyses more than 17m flight booking transactions a day, drawing data from all the major global air reservation systems and
selected airlines and tour operators. This information is enhanced with further independent data sets, including flight search and official
government statistics, plus data science to paint a picture of who is travelling where and when. ForwardKeys’ analytics are used by traveller-
focussed businesses worldwide to monitor and anticipate traveller arrivals from a particular origin market at a specific time. This analysis
enables parties to anticipate the impact of events, better manage their staffing levels, fine tune supply requirements, adjust and measure the
effectiveness of their marketing efforts and anticipate future market trends.
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