The Social Entrepreneurship School in Kyiv, Ukraine

Eastern Partnership Youth Conference

“Youth for Entrepreneurship” 2018
Training Programme

30 September- 6 October 2018

Trainer: Eugene Fomin

30 September, 0 day
16.00 Introduction session. Rules at the training center
Getting know each other «Once upon a time»
Expectations. Role-play «Classified friend»
18.00-19.00 Dinner
Тренер: Iryna Taran
01 October, 1 day

07.00 – 08.00 Morning meditation

08.00 – 09.00 Breakfast
09.00 – 09.15 Exercise «Recall the day»
09.15 - 09.30 Introduction word and day expectations
09.30 - 11.00 Topic 1: Social entrepreneurship: is it a new fancy trend or social demand?
- SE notion;
- difference between SE and corporative social responsibility and charity;
- partnership and competitiveness.
-cases of success in Ukraine and worldwide.
Practical task: case work

11.00 - 11.30 Coffee break

11:30- 12:00 Topic 2: Social problems in the region.

Where is the competitiveness: in problem or in ways of resolving?

Team work: brain storm- generation of social problems
12.00 - 13.00 Ways of resolving social problems through business models.

Results: participants will generate actual social problems in the region;

comprehend the importance in partnering at local and regional levels.
13.00 -14.00 Lunch
14.00 - 14.30 Topic 3: Mission, Vision, Values… how these notions comply with SE?
- Mission model;
- how to measure social value?

Practical task: define mission, vision and social values

14.30 – 15.30 Idea raise. Based on ideas- small teams work.

15.30 – 16.00 Coffee break

16:00- 16:30 Тема 4: Prototypes development. Team work
 16:30-17:30 Team work
17:30-18:00 Presentation of results.
18:00- 18:30 Minute of Truth
18:30-19:20 Dinner
19:20- 19:30 Classified Friend
19:30- 21:00 Homework: Think over and introduce in the morning the idea of SE,
mission, vision.
21:00- 07:00 Rest

Trainer: Iryna Taran

02 October, 2 day
07.00 – 08.00 Morning meditation
08.00 – 09.00 Breakfast
09.00 – 09.15 Exercise «Recall the day»
09.15 – 11.00 Topic 5. Marketing.
-What and how do I sale?
-Marketing strategy 4Р и 7Р
Practical task. Develop the system of sales.
Small team work

11.00 -11.30 Coffee break

11.30 – 13.00 Topic 6. Target audience (TA)
-Who is my client?
- My TA: client and customer
13.00 – 14.00 Lunch
14.00 – 15.00 Continue:
-How much I must sale?
-Breakeven point (BEP)
Practical task: calculation of BEP.
 15:00- 15:30 Topic 7. Public speeches. Theoretic block

15:30- 16:00 Coffee break

16:00- 16:30 Let’s formulate the idea of my SE
16:30- 17:00 Reflection “What is SE for me? Am I still willing to launch SE? Formula of
change».
17:00- 17:30 Reflections.

17:30- 18:00 Minute of Truth

18:00- 19:00 Dinner
19:00- 19:10 Classified Friend
20:00- 22:00 Role play «Bunker»

Trainer: Dmytro Agapov

Dmitriy Agapov, internet-markeing

expert. Managing retail online shop for
sports nutrition.

03 октября, 3 день
07:00- 08:00 Morning meditation
08:00- 09:00 Breakfast
 Exercise «Recall the day»
09.00 - 09.30 What is internet marketing (IM)?
Introduction, general overview of internet marking globe wide, ecosystem of
internet marketing.
09.30 - 10.00 Privileges of internet marketing as a means for business promotion.

10.00 - 11.00 General overview of types of IM

11:00- 11:30 Coffee break
11.30 - 12.30 Marking in social medias
12.30 -13.30 Content advertisement
13.30 - 14.30 Lunch
14:30- 15:00 Media advertisement. Breading and perform-marketing.
15:00- 15:30 Affiliate marketing
Promotion of your bread with CPA method
15.30 – 16.00 Email marketing
16:00- 17:00 Mobile marketing
17:00- 17:30 Video advertisement
17:30- 18:00 Analysis of your internet advertisement campaign
18:00- 18:30 Minute of Truth
18:30- 19:30 Dinner
19:30- 19:40 Classified Friend
Trainer: Yuriy Kochkarov
Yuriy Kochkarov – film director, scrip writer, novelist, social
entrepreneur, finalist at the Festival «Kinomedia». Produced movies
«War with female face», «Donbass eyes».

04 October, 4 дday
07:00- 08:00 Morning meditation
08:00- 09:00 Breakfast
Exercise «Recall the day»
09.00 - 13.00 Block № 1. Theory for video content development
What is social content?
Study how to produce video content.
Types of video equipment.
Results: we understand what is the social content; ways of video production
and what equipment is required to produce videos.
13.00 - 14.00 Lunch
14.00 - 16.00 Block№ 2. Practice
Develop snapshot idea
Develop a script
Recording
16:00- 18:00 Montage and advice
18:00- 18:30 Minute of Truth
18:30- 19:30 Dinner
19:30- 19:40 Classified Friend
Тренер: Юрий Кочкаров
05 октября, 5 день
07:00- 08:00 Утренняя медитация
08:00- 09:00 Завтрак
09.00 - 13.00 Block № 3. Video day
Presentation of montaged videos. Working on mistakes and make them better.
Work with quadcopter, flying.
Action. Camera. Recording videos under the water.
DSLR camera. Rules for recording with photo camera.
Interview. Learning how to take and give interviews. Team work.
Montage interviews.
13.00 - 14.00 Lunch
14.00 - 16.00 Блок № 4 «How can I be helpful to others». Trainer: Eugene Fomin.
• Resources mapping «Why do I need it/ Why do they need it»;
• How we may be helpful each other;
• Needs/offers of participants;
• Ways of cooperation in future.
16:00- 18:00 Block № 5. General training evaluation
18:00- 18:30 Minute of Truth
18:30- 19:00 Diplomas
19:00- 20:00 Dinner
20:00- 20:40 Classified friend.
Official farewell word
06 October, 6 day
07:00- 08:00 Meditation
08.00-09.00 Breakfast
10:00 Departure