Graphic Design Portfolio

Eoin Kelly
1

2
CAIN
Online Archive of
information and source
material on the Conflict
in Northern Ireland
Based in Ulster University

www.ulster.ac.uk
CAIN
ulster.ac.uk/cain
Community-led Tourism,
Heritage and Peacebuilding
in Urban Villages
Policy Brief
Overview
With over one billion people crossing international
borders every year, tourism has become a major
socioeconomic activity. As a vehicle for knowledge
exchange and learning, it can become a powerful
transformative force that helps reduce prejudice,
distrust and hostility and can contribute to building
a more harmonious and peaceful world. Tourism
often plays an important role in the aftermath of
conflict, underpinning peacebuilding and opening
up social, political and economic opportunities for
communities in transition.
Harnessing tourism initiatives within communities
emerging from conflict is at the core of this briefing
paper. Within Urban Village areas, twenty years
after the Belfast/Good Friday Agreement, there is
an increased appetite for developing complex and
rich community heritage for tourist consumption.
These initiatives range from walking tours of local
neighbourhoods to the establishment of small
museums and are at various stages of production.
Key Findings
Ulster University’s work with
communities in Urban Village
areas revealed seven key findings:
1. There is disparity in the provision of tourism
initiatives across each of the Urban villages
(some communities feel like they are
overlooked or other communities have a
monopoly or in some, community leadership
is contested)
2. Communities overwhelmingly want to
manage and navigate the tourist experience
in their area: agency is critically important
3. There is a concern among communities
that tourism should not be a reductive
experience. Tourism needs to be managed in
a way that respects the homes and lives of
communities
Transforming
Communities
through Tourism
The transformative aspect of tourism as an
agent of peace has been the scope of the project
convened by Ulster University in the Urban Village
areas. The Urban Villages Initiative is a key action
within the Northern Ireland Executive’s ‘Together:
Building a United Community’ Strategy.
The Urban Villages Initiative tackles communities
and spaces in Northern Ireland that have been
Troubles’ with long-standing issues of deprivation,
marginalisation and community tension. This
project has worked to better understand the
potential of tourism in the areas as well as advance
the practical steps towards bringing ambition to
life, thereby facilitating peacebuilding through
community-led tourism.
This initiative seeks to contribute to the Urban
Village aims:
– to foster positive community
identities
– to build community capacity
– to improve the physical
environment.
Through community-led tourism focused on peace
and conflict, we aim to support and develop thriving
communities with advocates for understanding and
educating about complex narratives, with a solid
base of good governance and responsible tourism
practices.
‘It’s tourism for
communities;
4. Communities should benefit in some way
from tourism in their area. This benefit may to build peace
through
be economic, social, cultural or political
5.
communities;
of their experience of peace and transition
some people are simply not ready to share
experiences with external audiences
6. There is a need for a more robust dialogue
between community actors involved in
to bring stories
tourist initiatives and tourism bodies in
some areas and histories
together.”
7.
navigate and there is a need for initiatives to
be grounded in historical fact
 Recommendations

Future policy and practice in the More specifically:

area of community-led tourism
in interface communities should
potentially consider the following
four recommendations:
• Museums training programme;
• Social enterprise modelling;
• Social innovation initiatives;
• Professional development opportunities.

1. Encourage knowledge exchange and 3. Increase the educational value of

collaboration between community groups,
academics and the public sector on areas
pertaining to community-led peace tourism
The Urban Villages Initiative has created a space
geographical areas and has created opportunities
to share and exchange knowledge of ‘what works’.
There is scope to further enhance this work and
practice and promote collaborative working across:
• The participating groups;
• The participating groups and the public
sector;
• The participating groups and academia;
• 4.
development.
community-led peace tourism
There is an untapped opportunity to build
relationships between community groups and the
education sector. The majority of these groups are
already engaged on work that resonates with the
priorities of the curriculum and taps into higher
education teaching and learning practice. Areas of
intervention, may include:
• Local pre and post-primary schools;
• Local historical associations;
• The universities and FE Colleges.
Utilize the learning around community-
led peace tourism to underpin broader
discussions about dealing with the past

2. Encourage the economic viability of A common thread through all of the community-
community-led peace tourism projects led tourism projects is a willingness to engage in

There needs to be a greater emphasis on cultivating
the commercial capacity and developing the skills
of local participant across all of the Urban Villages
Peace Tourism Projects. Furthermore, existing
practice should be continued and promoted as it
enhances external confidence in the groups.
past. This has been a challenging process and
individuals and groups have developed bespoke
techniques to overcome these complex issues.
This learning should not be viewed in isolation,
and instead considered as a key component in
macro discussions around dealing with the legacy
of the past.

Ethics, Tourism and The Past

An earlier international project

identified key guidelines for engaging
with tourism at key sites related to
conflict. This work draws upon and
speaks to the Ethical Guidelines for
Harnessing the Potential of Tourism to
Advance Peace at Conflict-Related Sites
1. Tourism should not be confined to conflict sites.
Communities are more than conflict and any
initiative should reflect the scope of richness of
community experience and tradition

2. Tourism initiatives should be principally

community-led and designed. Communities
should have ownership over their histories and
heritage sites. Empowering local actors should

market sites of interest

3. Tourism initiatives should directly benefit the

communities they intersect with either in
economic, social or cultural terms

4. There is a need for balance, nuance and

understanding in the production of sites for
tourists without diminishing the experiences and
truths of communities

5. The interpretation and narration of sites should

reflecting historical context and accuracy

6.
and victimhood
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