Documente Academic
Documente Profesional
Documente Cultură
Initiating Coverage
5 October, 2018
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Background
Key Information
Ripple is an open-source decentralized digital payment system
Token Code: XRP
which focuses on a digitized protocol to facilitate a peer-to-peer
digital asset exchange. Launched in 2012 by Chris Larsen and
Exchange(s): Binance, Bittrex,
Jed-McCaleb, OpenCoin commenced the develop of Ripple as a Huboi, Bistamp,
payment and exchange network which further transmuted into HitBTC
Vleppo Ripple - Made on September 2018
VISION
Whitepaper
Version 1.0 October 2018
Source: https://www.cryptocurrencychart.com
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Business Model
Ripple protocol aims to provide an solution for replacing already existing cross-border payments
by simplifying current outdated processes. The core of Ripple’s value, sets within their transaction
rapidity on a peer-to-peer basis as well as stipulating transactional transparency through an open
ledger implementation. Moreover, through low processing fees and accessibility to immutable Average with
payment data, Ripple network builds a consensus of validating account balances and transactions Strong Bias
transparent protocol that will further restore credibility in the existing banking system. One other
transparent way.
The practices involving the revenue stream of Ripple involve the licensing of the Ripple protocol.
Even though the protocol is open source, supplementary services available through the Ripple
is half of the total supply, while Ripple Labs will further generate revenue by vending of portion of
Vleppo Ripple - Made on September 2018
strong partnerships across the globe. Furthermore, their ongoing partnerships are not merely a PR
scheme. As their protocol is currently functioning, they are successfully implementing their rapid
Competition
Existing online information points to the fact that a vast majority of cryptocurrencies have a similar
change their protocol and improve their system has a similar architecture as Ripple. They all use a
Average with
Strong Bias
the transactional time, Ripple stands-out from the competition by improving user experience.
Marketing Capability
With a strong correlation between the ability to fund the development of the platform with
tokens owned by Ripple Labs, the company does not require to undergo any extended marketing
campaigns. Their strong network aligned with an representative board of directors prompts Ripple
to be perceived as an reputable entity. Our research indicates how being involved in the crypto Average with
Strong Bias
environment for an extended time, entails that the company can solidify their perception towards
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their clients within the crypto community. Furthermore, an extensive partnership strategy with
Technology
Ripple’s core blockchain technological implantation lays in in their xCurrent protocol. Unlike
traditional cryptocurrencies that operate on a public ledger, such as Bitcoin or Ethereum, Ripples
makes use of a centralized distributed ledger technology used to incorporate the Ripple protocol.
Average with
Strong Bias
transaction, source liquidity and exchange occurs within seconds as it occurs through the XRP
token.
As opposed to traditional public blockchain, any action that takes place through the Ripple protocol
participants serve to maintain a unique list of trusted nodes. In essence xCurrent is constructed
interact with one another. The technology proposed by Ripple suites any enterprise level. It aims to
provide a minimal interface requirement at each point of contact with the Ripple protocol.
Vleppo Ripple - Made on September 2018
Financial
Existing evidence and reports on Ripple indicates that Ripple is one of the most well-funded
cryptocurrency focused company. Although their connection to the decentralized identity is
subject to discussion among the market specialists, Ripple has developed a self-sustaining revenue
Moderately
licensing, and other administrative functions of Ripple. Furthermore, XRP – the Ripple token – Strong
From the entire supply of coins, Ripple has released only half of the coins for public sale, while
the remainder of the coins have been kept as company capital to further fund their project. Such
as approach is strongly criticized as not focusing on decentralization, however Ripple’s value
proposition focuses on transparency and ease of use, rather than decentralization. In this regard,
the revenue model of Ripple is well thought out and their revenue streams are strongly focused on
the provision of services which incorporate the Ripple protocol.
Governance
market entails that its governance and decision making procedures are subject to a large number of Extremely
investors. To this extent, Ripple is governed by a board of directors which ultimately aim to satisfy Strong
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Transparency
Based on a hierarchical model, with the board of directors being fully involved in the decision
communicating their actions. To further emphasize this, the CEO of Ripple is actively participating
Extremely
Strong
Summary
entail decentralization and it this sense it strongly disassociates from the core foundations of
initial cryptocurrency intentions. However, what Ripple is proposing is to improve the productivity
of cross-border payments and to enable a faster, transparent and easy to use protocol for any
composition, entails that Ripple has the possibility to implement their protocol on a global level.
Vleppo Ripple - Made on September 2018
cross-border payments, given its reputation and the ease of use, Ripple has the ability to instate a
global norm for cross-border digital asset payments.
Ripple - Assessment
Business Model Competition Marketing Capability Technology
Ripple - Commentary
Vleppo has determined Ripple to have a rating market in a timely manner.
of 'Moderately Strong'. We have assessed
At this time Vleppo is willing to admit Ripple
proven market. Their business potentially has to its list of approved digital assets to obtain
lower risk than some other cryptocurrencies
given the company aims to make an existing to value ratio of 50% at this time.
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Vleppo Digital Asset Assessment Process
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H I G H L E V E L C O M P E T I T O R A N A LY S I S
platform
ETHEREUM ETH https://github.com/ the original PoS more robust does not focus
ethereum/wiki/ blockchain, economy, broader directly on payment
wiki/White-Paper support services services within
smart contracts, global banking
and dApps
Source: https://www.cryptocurrencychart.com
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H I G H L E V E L C O M P E T I T O R A N A LY S I S
platform
ETHEREUM ETH https://github.com/ the original PoS more robust does not focus
ethereum/wiki/ blockchain, economy, broader directly on payment
wiki/White-Paper support services services within
smart contracts, global banking
and dApps
Source: https://www.cryptocurrencychart.com
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RELEVA NT CONTENT
Publication Date: Outcast - Why https://bravenewcoin. Coinbase and the Circle will not bel
07/08/2018 Coinbase and com/insights/outcast- listing Ripple’s XRP, despite its status
Medium: Article others won’t why-coinbase-and-oth- as the world’s 3rd biggest crypto
touch XRP ers-wont-touch-xrp
Investments
Publication Date: Ripple (XRP): https://www.nasdaq.com/ What role does culture and celebrity
20/08/2018 The Altcoin article/ripple-xrp-the-
Medium: Article Celebrities altcoin-celebrities-love-
Love to Hype to-hype-cm1009896
Market Status
Market Status
Publication Date: Ripple Not https://www.forbes.com/ The Morgan Creek Digital Asset Index
28/08/2018 Included: New sites/michaeldelcas- Fund launched today with the stipulation
Medium: Article Morgan Creek tillo/2018/08/28/ that any cryptocurrency currently holding
Fund Excludes ripple-not-included- over 30% of total market value would be
Pre-Mined new-morgan-creek- excluded from listing. The fund is backed by
Investments cryptocurrencies the Morgan Creek institutional investment
fund-excludes-pre-
mined-cryptocurren-
cies/#75811e31153b
Publication Date: Ripple (XRP) https://globalcoinreport. Regulatory agencies are getting a better
31/08/2018 relieves as com/ripple-relieves-reg- understanding of the relationship between
Medium: Article regulators start ulators-acknowl- cryptocurrency and blockchain, leading
to acknowledge edge-cryptos-reality/ to increased likelihood of backing by
the SEC and other regulatory bodies.
Market Analysis
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RELEVA NT CONTENT
Publication Date: Ripple and R3 https://www.busi- A settlement has been reached between R3
10/09/2018 Reach Settlement nesswire.com/news/ HoldCo LLC, R3 LLC, Ripple Labs Inc. and
Medium: Article home/20180910005908/ XRP II, LLC, covering outstanding litigation
en/Ripple-R3-Reach-Set- between all parties. Terms of the agreement
tlement
Legal News
Publication Date: PNC Treasury https://www.busi- Ripple and PNC announce a partnership
Vleppo Ripple - Made on September 2018
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RELEVA NT CONTENT
Publication Date: Ripple price https://smartereum. A history and overview of the Ripple
22/09/2018 prediction 2018 com/2471/ripple-price-
Medium: Article XRP USD: Should prediction-2018-xrp-usd- protocol, recent behavioral traits,
I invest now? should-i-invest-now-ripple- and the XRP token, including pros
(Ripple News) news-xrp-price-today-ex- and cons of investing in Ripple based
Investments XRP Price today – pected-market-cap-of-rip- on a 10 year price prediction.
expected market ple-2025-ripple-price-pre-
cap of ripple 2025 diction-news-sat-sept-22/
– Ripple price
prediction news
– Sat Sept 22
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RELEVA NT CONTENT
Publication Date: No one knows https://economictimes. Cryptocurrency Ripple and its branding
22/09/2018 what to call indiatimes.com/markets/ challenges in the digital currency industry.
Medium: Article the hottest stocks/news/no-one-
cryptocurrency knows-what-to-call-the-
hottest-cryptocurrency/
Technology articleshow/65910413.cms
Publication Date: Ethereum And https://www.investin- Ripple and Ethereum continue to compete
22/09/2018 Ripple Take The blockchain.com/ethe-
Medium: Article Spotlight As reum-ripple-2nd-big- status in the digital currency market.
They Repeatedly gest-cryptocurrency/
Trade Places
Market Status As 2nd Biggest
In The Market
Publication Date: Ripple Signs https://oracletimes. The Ripple network continues to grow
Vleppo Ripple - Made on September 2018
Publication Date: XRP – Ripple will https://cryptorecorder. Ripple’s unique value proposition creates
22/09/2018 create dinosaurs com/2018/09/22/xrp-rip- a never before seen perspective on
Medium: Article and trillion dollar ple-will-create-dinosaurs- revenue opportunities and transactional
corporations in and-trillion-dollar-corpo- capabilities in the crypto space.
equal measure rations-in-equal-measure/
Market Analysis
Publication Date: Ripple Works https://usethebitcoin. Ripple and the SEC continue to engage
22/09/2018 With SEC com/ripple-sec-better-un- in discussion and mutual education as
Medium: Article for Better derstanding-xrp-coin/ they work to develop an agreement over
Understanding future regulatory needs and compliance.
of XRP Coin
Legal News
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Legal and Research Disclaimer
cryptocurrency (security token, utility token or payment token) when making a decision to initiate, update
or cease research coverage of a digital asset or the decision to include or exclude a digital asset from its
approved lending list.
when transferred from one party to another and this transfer (sale of the digital asset) provides Vleppo with
a viable exit from an impaired loan position held by either itself or a party operating within its marketplace.
Disclaimers
Vleppo Ripple - Made on September 2018
Vleppo is focused on providing debt facilities that for educational purposes to the public and are not
are secured against digital assets including but intended to, and must not, be used as the sole basis
not limited to cryptocurrencies, digital content, for an investment decision. The User assumes the
domain names, network infrastructure assets, entire risk of any use made of this information.
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user accounts. As part of the provision of these Reports may include projections, forecasts and
debt facilities Vleppo must undertake analysis on other predictive statements which represent
digital assets to determine the quality of these
assets from a loan security perspective. expectations in the light of currently available
information. These projections and forecasts
Consequently, Vleppo does make this analysis are based on industry trends, circumstances
available, from time to time, in the form of written and factors which involve risks, variables and
or electronic communications that include uncertainties. The actual performance of a
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The views expressed in such Reports are based The projections and forecasts described in any
solely on information available publicly available Report should be evaluated keeping in mind the
or internal data and other sources believed to be fact that they:
true. The information contained in Vleppo’s reports
is provided merely as a complementary service are based on estimates and assumptions;
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Though Reports are reviewed for any untrue company, project, token or currencies referred to
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that any of its communications (reports or
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on in connection with a purchase, investment, "future oriented nancial information" and
commitment, or contract by anyone whatsoever. " nancial outlook", under potentially applicable
Vleppo does not guarantee the accuracy, adequacy, securities laws (collectively referred to herein
Vleppo Ripple - Made on September 2018
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Although any Forward-Looking Statements forward-looking statements if circumstances
contained in this presentation are based upon what or management's estimates or opinions should
Vleppo and/or its Affiliates believe are reasonable change except as required by applicable laws. The
assumptions, there can be no assurance that User is cautioned not to place undue reliance on
Forward-Looking Statements will prove to be forward-looking statements.
accurate, as actual results and future events
could di er materially from those anticipated The User should consult their own advisors to
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its Affiliates undertake any obligation to update
Vleppo Ripple - Made on September 2018
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