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Aditya Birla Fashion and Retail (ABFRL) reported Q1FY19 revenue growth EDELWEISS 4D RATINGS
of 8.7% YoY in line with expectation while EBITDA and PAT topped our
Absolute Rating BUY
estimates. Lifestyle and Pantaloons reported SSSG of 1%/-2% owing to a Rating Relative to Sector Outperform
high base of 21%/14%. EBITDA margin continues to steal the show—it Risk Rating Relative to Sector Low
rose 174bps YoY on the back of a 330bps YoY jump in Pantaloons (in spite Sector Relative to Market Overweight
of rapid expansion) and a 64bps YoY increase at Madura. Innerwear and
new businesses too have begun to gain desired traction (innerwear
reached 8,600 touch points in a year). With ABFRL’s unwavering focus on MARKET DATA (R: ADIA BO, B: ABFRL IN)
prudent capital allocation, Madura scaling up further due to likely cuts in CMP : INR 154
Target Price : INR 187
discounting (proposed in draft e-commerce policy), Pantaloons’ ability to
52-week range (INR) : 184 / 132
generate free cash flow, revamp of Forever21 and ramp-up of innerwear
Share in issue (mn) : 771.7
and other new businesses, we retain ‘BUY’. M cap (INR bn/USD mn) : 119 / 1,741
Avg. Daily Vol.BSE/NSE(‘000) : 730.1
Revenue traction strong; margin expansion steals the show
For the third quarter in a row, ABFRL’s lifestyle segment reported revenue growth SHARE HOLDING PATTERN (%)
north of 5% YoY. This is attributable to 82.1% YoY growth in innerwear and other Current Q4FY18 Q3FY18
businesses – ABFRL’s innerwear touch points crossed 8,600 from 6,700 in Q4FY18. Promoters * 59.2 59.2 59.2
Though Fast Fashion’s revenue fell 27% YoY, we believe it is largely due to store MF's, FI's & BK’s 16.1 16.1 14.2
rationalisation and the focus on achieving profitability, e.g. EBITDA drag down to 6.8% FII's 10.5 10.5 11.6
from 12.4% in the base quarter. Pantaloons reported revenue growth of 11.2% YoY in Others 14.1 14.1 14.9
spite of a 2% decline in SSSG. Pantaloons’ EBITDA margin of 9.6% is a multi-quarter * Promoters pledged shares : NIL
high, an outcome of better gross margins, cost efficiencies and operating leverage. (% of share in issue)
Pantaloons, with its focus on new store additions and improved price value equation,
will continue to grow profitably.
The company will continue to build its portfolio in casualwear while women’s fast
fashion and super premium segments would complement the existing strong portfolio.
Performance across e-commerce (65% YoY growth) has been encouraging – consistent
upward sales trajectory seen in the channel for most businesses.
Lifestyle brands
Difficult quarter for menswear. SSSG inched up 1% YoY. July again has been strong.
Robust growth in the e-commerce business. Department stores sales grew by 18% YoY
despite a subdued market.
Retail sales growth almost touched double-digit in FY18. Significant expansion of retail
outlets is likely this year.
Retail on consignment basis is classified as retail, whereas what has been sold as
bought-out is classified as wholesale.
E-commerce, which grew 50–60% YoY, makes up a high single-digit of the overall
business..
Pantaloons
Increased advertising spend to counter the surge in competitive intensity.
SSSG would be -2% YoY. SSSG volume is 3%; thus price cuts are ~5%.
49 stores under the franchisee model; a maximum of 20% of stores would be under the
franchisee route.
On average, breakeven happens in the first month itself.
Focus on lifestyle brands with the objective of accelerating growth riding on newer
consumer segments, innovative product lines and brand-strengthening initiatives.
Fast fashion and other businesses – Management plans to rapidly scale up the
innerwear business; steady build-up of international brands.
Management is confident of not raising funds though an enabling resolution has been
taken.
Large part of royalty is paid towards F21 and American Eagle. Some products sold in
Pantaloons also entail a royalty payment.
Madura’s growth and margins – which were impacted by heightened competition from e-
commerce players, higher ad spends and lower operating leverage – have bounced back
strongly. We envisage a gradual recovery driven by the renewed focus on new and fast-
growing segments and improvement in throughput per outlet. Entry in the online segment
and the focus on becoming the largest brand therein are also bound to boost long-term
growth. Hence, Madura’s growth trajectory should sustain in our view.
Pantaloons, which is a turnaround story, has panned out as anticipated. Revenue pickup and
strong margin expansion has led Pantaloons to generate free cash flow, which is
encouraging. This coupled with the focus on strong store expansion should help tap the
pickup in discretionary spends. We expect the company to post decent SSSG led by a new
business model with focus on right pricing, fashion and private label mix. The company’s
initiatives like increasing the proportion of private labels, enhancing inventory turns and
reducing the sale season period should drive a sustainable improvement in margin.
Company Description
In May 2015, ABFRL came into being following consolidation of ABNL's branded apparel
business of Madura and Pantaloons. Post consolidation, Pantaloons was renamed Aditya
Birla Fashion and Retail (ABFRL).ABFRL brings with it learnings and businesses of 2
renowned Indian fashion icons/brands, Madura and Pantaloons. This amalgamation has
helped ABFRL emerge as India’s No. 1 fashion lifestyle entity.
Madura has a vast retail network comprising exclusive outlets, premium multi-brand and
department stores – total presence of >1,800 stores. Four of its brands are among India's
top fashion names, with MRP sales in excess of INR10bn each. Pantaloons brand is now
present in 78 plus Indian cities/towns through 282 stores. Forever21 is a fashion retailer of
women’s, men’s and kids clothing and accessories and is known for offering the hottest,
most current fashion trends at great value to consumers. It innerwear business has achieved
strong distribution reach in its first year of operation itself.
Investment Theme
Aditya Birla Fashion and Retail (ABFRL) is one of the largest branded clothing players with 5
brands clocking >INR10bn sales each. ABFRL has now ventured into fast fashion via Forever
21and innerwear under the Van Heusenbrand thereby now housing full bouquet of
segments in the apparel category. Anchored by these potent growth boosters, we estimate
ABFRL to post sales and EBITDA CAGR of 14% and 43.9%, respectively, over FY18-20 and
28.8% RoE by FY20.
Key Risks
Slow GDP revival leading to lower traction in discretionary spending
While foreign brands such as Zara, Tommy Hilfiger, etc., have already established
themselves, other brands such as H&M, GAP, among others, are venturing inthe Indian
market thereby heightening competition.
Implementation of GST with anticipated tax neutral rate of 18%could lead to higher tax
outgo of 5-7% for branded apparel players.
Financial Statements
Key Assumptions Income statement (INR mn)
Year to March FY17 FY18 FY19E FY20E Year to March FY17 FY18 FY19E FY20E
Macro Net revenue 66,029 71,721 82,171 93,281
GDP(Y-o-Y %) 6.6 6.5 7.1 7.6 Materials costs 30,087 33,901 37,634 42,163
Inflation (Avg) 4.5 3.8 4.5 5.0 Gross profit 35,942 37,820 44,537 51,118
Repo rate (exit rate) 6.3 6.0 6.0 6.5 Employee costs 7,058 7,723 8,299 9,328
USD/INR (Avg) 67.1 64.5 65.0 66.0 Rent and lease expenses 10,871 10,429 11,750 13,246
Company Other Expenses 13,638 14,985 16,927 18,843
Revenue growth Pantaloon 18.3 12.1 20.6 18.8 EBITDA 4,375 4,683 7,560 9,701
Revenue growth Madura 3.4 8.6 9.8 9.6 Depreciation 2,425 2,805 2,697 2,819
SSSG growth - Pantaloon (%) 3.3 (2.6) 7.5 8.0 EBIT 1,951 1,878 4,862 6,882
SSSG growth EBOs - Madura (%) (6.7) 9.2 7.5 7.5 Less: Interest Expense 1,797 1,716 1,650 1,550
Net Store addition - Pantaloon 46.0 58.0 48.0 48.0 Add: Other income 381.5 328.1 450.00 500.00
Net Store addition - Madura 5.0 (65.0) 75.0 75.0 Profit Before Tax 536 490 3,662 5,832
Forever 21 (revenue growth %) 31.7 15.4 12.8 11.5 Less: Provision for Tax - (688) 732 1,166
Pantaloons - EBITDA as % of sales 4.9 4.0 6.0 7.3 Reported Profit 536 1,178 2,930 4,665
Madura - EBITDA as % of sales 8.5 11.5 14.1 15.3 Adjusted Profit 536 1,178 2,930 4,665
Tax rate (%) - (140.6) 20.0 20.0 Shares o /s (mn) 769 769 769 769
Capex (INR mn) 3,031 2,426 2,826 1,679 Diluted shares o/s (mn) 769 769 769 769
Debtor days 21 26 26 26 Adjusted Diluted EPS 0.7 1.5 3.8 6.1
Inventory days 172 168 168 168
Payable days 181 192 192 192 Common size metrics
Cash conversion cycle 13 2 2 2 Year to March FY17 FY18 FY19E FY20E
Dep. (% gross block) 28.2 26.0 23.0 23.0 Rent and lease expenses 16.5 14.5 14.3 14.2
Materials costs 45.6 47.3 45.8 45.2
EBITDA margins 6.6 6.5 9.2 10.4
Net Profit margins 0.8 1.6 3.6 5.0
Additional Data
Directors Data
Mr. PranabBarua Managing Director Mr. Sushil Agarwal Non-Executive Director
Mr. ArunThiagarajan Non Executive - Independent Director Mr. Bharat Patel Non Executive - Independent Director
Ms. Sukanya Kripalu Non Executive - Independent Director Mr. Sanjeeb Chaudhuri Non Executive - Independent Director
Top 10 holdings
Perc. Holding Perc. Holding
Life Insurance Corp Of India 4.10 Reliance Capital Trustee Co Ltd 4.01
Franklin Templeton Asset Managemen 3.85 Birla Group Holdings Pvt Ltd 2.43
Uti Asset Management Co Ltd 1.95 Mirae Asset Global Investments Co 1.26
Goldman Sachs Group Inc/The 1.10 Hsbc Global Inv Mauritius 1.08
Dimensional Fund Advisors Lp 1.02 Hsbc Holdings Plc 0.74
*as per last available data
Bulk Deals
Data Acquired / Seller B/S Qty Traded Price
No Data Available
*in last one year
Insider Trades
Reporting Data Acquired / Seller B/S Qty Traded
No Data Available
*in last one year
ABSOLUTE RATING
Ratings Expected absolute returns over 12 months
Sector return is market cap weighted average return for the coverage universe
within the sector
SECTOR RATING
Ratings Criteria
Overweight (OW) Sector return > 1.25 x Nifty return
Edelweiss Securities Limited, Edelweiss House, off C.S.T. Road, Kalina, Mumbai – 400 098.
Board: (91-22) 4009 4400, Email: research@edelweissfin.com
ADITYA
Digitally signed by ADITYA NARAIN
DN: c=IN, o=EDELWEISS SECURITIES LIMITED,
Aditya Narain ou=HEAD RESEARCH, cn=ADITYA NARAIN,
serialNumber=e0576796072ad1a3266c27990
f20bf0213f69235fc3f1bcd0fa1c30092792c20,
Head of Research
NARAIN
postalCode=400005,
2.5.4.20=3dc92af943d52d778c99d69c48a8e0
c89e548e5001b4f8141cf423fd58c07b02,
aditya.narain@edelweissfin.com st=Maharashtra
Date: 2018.08.01 20:40:07 +05'30'
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