INTRODUCTION:

Adidas was formed by German sports apparel by the founder Adi Dassler during the 1920’s.
While Dassler was in his mother’s wash room he decided to begin an athletic shoe. After he made
the shoe he had help from his brother and twelve other people to produce around 50 handmade
shoes per day. These athletic shoes were made for running and training.

“For over 80 years, Adidas has been part of the world of sports on every level, delivering state- of-
the-art sports footwear, apparel and accessories. Today, Adidas is a global leader not only in the
shoe industry, but also in the sporting goods industry. Shoes from the Adidas are available in
virtually every country of the world. Oddball is proud to carry quality large size

Adidas,” (www.oddballshoe.com).

Recently Adidas and the NBA joined forces and made “The Brotherhood”. “The Brotherhood”
consists of Tracy McGRady of The Houston Rockets, Dwyane Wade of The Miami Heat, Tim
Duncan of The San Antonio Spurs, Chauncey Billups of the Detroit Pistons and Gilbert Arenas of
the Washington Wizards. When it came down to it Adidas and the NBA came up with the slogan
called “Basketball is a Brotherhood.”

The main focus of “The Brotherhood was Adidas to sponsor the NBA. The way these six players
were selected was by their athletic ability which is why they are also known as all stars. Then these
six players decided to form a series that would help kids to discover their dream by playing with
NBA Stars.

A strong advertising and public Relation events makes adidas as a worldwide recognized
brand and it would be more sustainable in the world market

1.2 HISTORY OF ADIDAS

The company Adidas was founded in the early 1920s as Gebruder Dassler Schuhfabrik, in
Herzogenaurach in Germany. Adolf Dassler designed a pair of sport shoes in 1925 and few years
later he and his brother Rudolph were selling special shoes for tennis players and began

design specific shoes for different sports. The family company split in 1948. After the split, Adolf
(Adi) Dassler founded Adidas and his brother Rudolph founded Puma. The three-stripe logo was
designed in 1941 by Adi Dassler and he registered it as a trademark for Adidas after the split.

The strength of Adidas was its product innovation. Adi Dassler registered more than seven hundred
patents. Adidas began selling its shoes in the United States after 1968 and in few years the company
dominated the American market. The most important marketing breakthrough was the active
promotion of global sporting events, especially the Olympics. The connection of Adidas to the
Olympics has a rich heritage. At the 1972 Olympic game in Munich, every official wore Adidas.

Activities: manufacture and distribution of textiles, shoes and appliances for sport and related
products. Adidas has 107 subsidiaries in 20 countries, and exports to 160 countries. Exploitation of
the registered trademark “Adidas” is made where ever it is an opportunity. Activities of the
company and its subsidiaries are directed from Adidas-Salomon AG's headquarters in
Herzogenaurach, Germany.Products: Adidas - Footwear, apparel, and hardware such as bags and
balls.Salom on - Winter sports incl. skis, snowboards, snowblades, ski boots and bindings, inline
skates, hiking, apparel.Mavic -Cycle components,Bonfire - Snowboard apparel. Arc'Teryx -
Outdoor apparel, climbing equipment,Cliché - Skateboard equipment, footwear and apparel, Taylor
Made- Adidas Golf - Golf equipment, golf apparel, golf shoes and finally, Maxfli - Golf balls, irons
and accessories.

In 1990, Adidas was holding on to just a two to three percent share of the U.S. market. Between 1988
and 1992 Adidas total sales dropped from nearly $2 billion to $1.7 billion. In the same period, Nike’s
sales went from $1.2 billion to more than $3.4 billion. From being the U.S. market leader in the late
1970s, Adidas’s market share dropped to 3 percent in 1992. The European market shares dropped
while Nike’s shares grew.

Adidas also have had problems with the upstream value activities in their value chain. Traditionally,
the company have their own factories and wholly owned subsidiaries. What happened in the '70s
and forward, during the Adidas recession, was that Adidas was unable to ship products when it was
needed, and they had a long supply chain - it took 18 months to get a new shoe into the market.
Advertising Strategy of Adidas: A comparative Study
3. ADVERTISING METHOD & MEDIA SELECTION
The media that was used of “The Brother Hood” will be television, magazines and Internet.
3.1 Core Advertising Consideration

The core advertising factors of Adidas are as follows. Besides that a huge amount of data about Adidas advertising
related activities. As a multinational company Adidas have separate advertising strategy in different area of the
world.

3.1.1 Media Vehicles:

The media vehicles that were used for television will be ABC basketball games, TNT basketball games, ESPN
basketball games and ESPN 2 basketball games and ESPN’s Sports Center. The media vehicles that were going to
be used for magazines were Sports Illustrated and ESPN Magazine. The media vehicles that are use for Internet
were ESPN website (www.espn.go.com), NBA website (www.nba.com), Adidas website (www.shopadidas.com),
Sports Illustrated website (sportsillustrated.cnn.com).

3.1.2 Advertising unit:

When it came to the advertising unit for television Adidas only runs: 30 seconds ads since most of these ads are
played during NBA games. The ads in magazines are full page. When it came to the Internet ads are a top banner.
For example, on page five you will see the ad which it a top banner.

3.1.3 Seasonality:
Since “The Brotherhood” is made up of The NBA the seasonality will be during the fourth quarter. The reason for
this is that the basketball season begins in October which is in the fourth quarter. The time of day in which “The
Brotherhood” would be run on television is during the evening while the NBA is holding their regular games.
When it comes to the Internet “The Brotherhood” is advertise daily and at all times.

3.1.4 Target Audience:

When it came to any product the audience is very important. You need to know who are going to be interested in
the product. When it came down to this “The Brotherhood” is mostly for boys ages 8-20 and for older males. For
example, on page four you will see TMAC jersey for boys 8-20 and older males.

3.1.5 Advertising Media Consideration

The reason that this media was selected was because television, magazines and Internet were the best way in
which Adidas were able to show there customers their products. As you see below the picture on the third page
that says “Adidas NBA Shop,” in order for Adidas to promote the “The Brotherhood” they had to come up with a
slogan in which they called it “NBA is a Brotherhood.” Besides Adidas have several technique in media selection
which have discussed in the following sections.
3.2 Advertising Media

Commercial advertizing media can include wall paintings, billboards, street furniture components,
printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone
screens, shopping carts, web pop-ups, skywriting, bus stop benches, human billboards, magazines,
newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logo-jets"), in-
flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts
and passenger screens, musical stage shows, subway platforms and trains, elastic bands on
disposable diapers, stickers on apples in supermarkets, shopping cart handles (grabertising), the
opening section of streaming audio and video, posters, and the backs of event tickets and
supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a
medium is advertising.

One way to measure advertising effectiveness is known as Ad Tracking. This advertising research
methodology measures shifts in target market perceptions about the brand and product or service.
These shifts in perception are plotted against the consumers’ levels of exposure to the company’s
advertisements and promotions. The purpose of Ad Tracking is generally to provide a measure of
the combined effect of the media weight or spending level, the effectiveness of the media buy or
targeting, and the quality of the advertising executions or creative.

Adidas use several advertising media to promote their product in the marketplace. Different
advertising media use in the in the market like commercial advertisement, Print media
advertisement, covert advertising, Infomercials, Celebrities advertisement, Online advertisement,
Public transport advertisement, e-mail etc.

3.2.1 Covert advertising

Covert advertising is when a product or brand is embedded in entertainment and media. For
example, in a film, the main character can use an item or other of a definite brand, as in the movie
Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo
clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of
advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse
shoes several times, calling them "classics," because the film is set far in the future. I, Robot and
Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed
on the front of the vehicles.

3.2.2 Television commercials

The TV commercial is generally considered the most effective mass-market advertising format, as
is reflected by the high prices TV networks charge for commercial airtime during popular TV
events. The majorities of television commercials feature a song or jingle that listeners soon relate to
the product. Virtual advertisements may be inserted into regular television programming through
computer graphics. It is typically inserted into otherwise blank backdrops or used to replace local
billboards that are not relevant to the remote broadcast audience. Adidas has a large amount of TV
commercial advertisements in the worldwide TV network like BBC, CNN etc.
3.2.3 Infomercials

There are two types of infomercials, described as long form and short form. Long form infomercials
have a time length of 30 minutes. Short form infomercials are 30 seconds to 2 minutes long.
Infomercials are also known as direct response television (DRTV) commercials or direct response
marketing.

The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the
presentation and then immediately buys the product through the advertised toll-free telephone
number or website. Infomercials describe, display, and often demonstrate products and their
features, and commonly have testimonials from consumers and industry professionals. Adidas
arrange several infomercials in the sports based program.

3.2.4 Celebrities

This type of advertising focuses upon using celebrity power, fame, money, popularity to gain
recognition for their products and promote specific stores or products. Advertisers often advertise
their products, for example, when celebrities share their favorite products or wear clothes by
specific brands or designers. Celebrities are often involved in advertising campaigns such as
television or print adverts to advertise specific or general products.Adidas use David Bekham as
their brand ambassador and many more celebrities in every region to promote their product.

3.3 Advertising approaches

The positive impact on the market of the adidas Originals communication approach makes adidas
Originals continue their successful new creative marketing tonality. The Fall/Winter 2005 campaign
is, as the one from Spring/Summer 2005, photographed by Karl Lagerfeld and underlines adidas
Originals’ lifestyle relevance.

To Celebrate Originality, and in a playful opposing manner to last season, adidas has switched from
the black and white SS05 executions, highlighted only by the iconic blue Trefoil, to bright and
energetic colours in FW05 ads; an engaging creative idea supervised by adidas Global Creative
Director Michael Michalsky and Visionaire’s Stephen Gan. The shooting took place at Karl
Lagerfeld’s studio in Paris.

The frame of the ads shows humour and translates the freshness of the “High Energy High Style”
concept. The result is a new advertising campaign that clearly communicates adidas Originals’
street relevancy. Adidas Originals contemporary street wear collections are inspired by the brand’s
historical anecdotes.

The Fall/Winter 2005 ads will break globally in July 2005 issues of key lifestyle and fashion
publications such as Kult, Pulp and Black book as well as magazines such as Arena Home Plus and
Teen Vogue.

All adidas Originals marketing communication efforts will evolve around three pillars in
2005: to energize, globalize and contemporize adidas Originals

Direct Marketing:
Adidas promotes UEFA Champions League
association
The marketing drive runs for five weeks and raises awareness of adidas' role as official match ball
supplier to the UEFA Champions League.

It also aims to drive sales of the Finale Ball, as well as adiPure, Predator and F50i boots.

The campaign was created by Closer, the experiential marketing arm of Billington Cartmell, and
includes a competition to give nine young British football fans the chance to ‘win a place on the
ultimate stage' by becoming the Official Ball Carriers at UEFA Cup games.
The activity centre on a giant football-shaped inflatable structure which will be positioned in or near
key sports stores nationwide. Youngsters will then be invited to demonstrate ball skills to win the
chance of becoming an Official Ball Carrier.

A YouTube campaign featuring some of the most talented footballers will be rolled out following
the completion of the experiential activity.

Adidas brings customization to wholesale print

catalogs

The brand will use VDP for wholesale efforts

Borrowing from consumer catalogs, Adidas will add greater customization to its quarterly
wholesale catalog through the use of digital printing.

Product developers are finding it cost-prohibitive to produce large, generic sales catalogs due to
rising paper and postage costs, said Mike Wychocki, EVP at Haggin Marketing, which is working
with Adidas to produce the business-to-business catalogs.

“Product developers are moving toward offering retailers and distributors a more directed selection
and more market support,” Wychocki said.

With variable data printing, it is easier to pull together product assortments customized for each
recipient and put them on the page with representations of the available in-store marketing materials
that also have been customized.

“We're using digital publishing and customization from the consumer side and using it on the
wholesale side,” Wychocki said. Not only does this produce a smaller, more cost-efficient mailer, it
also gives wholesalers better control of their assortment, ensures their marketing materials are
implemented more accurately and lets them address the needs of each reseller.
Retailers and distributors benefit as well, Wychocki said. “The reseller benefits because it doesn't
have to wade through a lot of material that is not applicable and can see everything rolled into a
connected story,” he explained.

The customized catalogs will be produced for Adidas' quarterly assortments for its apparel,
footwear, sports performance and originals lines and will be sent to top retailers, including
department stores and sporting goods outlets, as well as independent distributors. Haggin produced
its first Adidas sales catalog in early 2008.

Haggin will use a proprietary digital production platform to produce the catalogs. It includes a
digital asset management tool capable of storing the 7,000-plus images from Adidas each quarter, a
database for auto-populating pages and an online page-proofing tool that automatically routes pages
between the agency and Adidas.

This is the first time these technologies, which are used by many consumer catalogs, are being
executed on this scale and for a b-to-b audience, Wychocki said.

“On the wholesale side, you are sorting through thousands of products each quarter and customizing
the selection for many retailers – that's why the scale is different compared to the consumer side of
things,” he noted.

PRINT ADS

Impossible is Nothing
“IMPOSSIBLE IS JUST A BIG WORD THROWN AROUND BY SMALL MEN WHO FIND IT EASIER TO LIVE IN THE
WORLD THEY ‘VE BEEN GIVEN THAN TO EXPLORE THE POWER THEY HAVE TO CHANGE IT. IMPOSSIBLE IS
NOT A FACT. ITS’S AN OPINION. IMPOSSIBLE IS NOT A DECLARATION. IT’S A DARE. IMPOSSIBLE IS
POTENTIAL. IMPOSSIBLE IS TEMPORARY….. …..IMPOSSIBLE IS NOTHING”.

This looks like the last Adidas print ad campaign. Consistently wonderful visuals. Very warm, short
depth of field photography. I love the consistency of these two campaigns. Can I still call them
different ad campaigns were one is so closely based on the other? Maybe this is just a set 2 of the
Olympic Games Adidas ad campaign.

Very good photography crop here for fantastic layout and copy. Also the shoe sole being the subject
is quite cool. It’s quite a cool part of the design of the shoe there.

This is a very good, emotional, edgy design driven print ad campaign for Adidas.
Public Relations:
Fitness PR: Adidas' "March is a Brotherhood" Campaign

In order to promote the new shoes, Adidas has launched an ad campaign called "March is a
Brotherhood." One aspect of the campaign is a series of web videos featuring four of the NBA's top
players including Tracy McGrady, Dwight Howard, Kevin Garnett, and Josh Smith. Each
player chose a team to represent and is featured in their own short video clip about how their team
will win. After watching the clips, I'm unsure about their potential effectiveness. So I wonder, will
the video clips help make the campaign a success or will they get lost in the madness?

The videos are very short little clips, about 20 seconds long, with the players basically just showing
off jerseys of the college they are representing. Howard took the Kansas Jayhawks, Garnett
represents for the UCLA Bruins, McGrady is for the Louisville Cardinals, and Smith backs the
Pittsburgh Panthers. Essentially, the players talk smack about the choices the other players made
and how their team will beat the others.

Adidas takes full advantage of their promotion opportunities. Their promotional strategy recently
was a commercial that included one of the biggest new artist, B.o.B. and promote their new adidas
superstar collection. Adidas made this move because the public relations group realized the that the
new artist had a hot new buzz and had the bizzarre urban classic look they needed to promote the
shoes and his buzz could give them alot of exposure since alot of people follow him as an extention
advertisement. Adidas as the sender is making a message and sending it to the public via television
commercial. The public, the receiver decodes the messages and knows byt the song in the
commercial, artist and product that the product being sold are a new line of adidas superstar and is
trying to persuade the public to buy the new shoes. The nature of the shoes also helps the promotion
and ad of the product. Adidas superstar are colorful footwear for the retro, unique and classic style
type buyer and for those who fit the critique are strongly pulled to spend money.

Adidas Coupon Codes

Adidas is a world renowned German sports products company that is known to offer sports shoes,
apparel, accessories and equipment for men, women and children. Consumers prefer the brand for
its quality and wide collection of sports products, reputation, quick delivery and convenient online
shopping. The online store features a customizable section in MiAdidas, where users can customize
their shoes.
Adidas coupon code for online savings and
discounts at Adidas.com
Adidas coupon code are available to save on purchases at Adidas.com. Find the Adidas coupon
code listed below that best fits your needs. Copy the Adidas promotional code and then click the
link for the coupon below. You will be directed to Adidas.com where you can use your Adidas
coupons. Discount codes for Adidas are great for saving on athletic shoes, women’s clothing and
men’s apparel at Adidas.com. Don’t forget to enter your Adidas promo code in the appropriate
field when checking out. If there is no coupon code for Adidas listed below, the discount will
automatically be applied at checkout, and there is no coupon code to enter at Adidas.com. If you
have any coupon code for Adidas not listed, please share them with everyone using the share
coupon tool at the right of the page.
Social Network Shoes: Adidas Facebook and
Twitter Superstars
By

LauraScott
on November 29, 2010 Comments (0)

Share237

Social networking obsessed? Then check these concept designs for Adidas by Gerry Mckay based
on Twitter and Facebook (unfortunately the MySpace editions were discontinued).
Although nearly everyone has a Facebook or Twitter account these days, were not entirely sure how
well this social media enthusiasm spreads to fashion.

The Adidas Facebook Superstar shoe comes in FB blue and features the networks logo on the heal
and tongue. Inside the shoe the slogan: "Facebook is a social utility that connects you with the
people around you" is printed. The Twitter shoe comes in the traditional twitter colours with Twitter
bird on the heal.

STEPS THAT ADIDAS TAKE TO PROMOTE SALES

In the last years the Adidas has almost given sale to its products 6 to 7 times i.e.
almost twice in a year Adidas goes for discount on sales. They arrange contest. In
order to motivate the employees of the company Adidas also prepares training
material for the company’s own sales force. They even design the sales materials for
the company’s own sales force to use during the sales calls. As per Adidas, people
see same message in different ways. They may interpret the same words differently.
So Adidas always tries to deliver the message which everyone can easily understand.

PRICING:

Adidas is clear, it wants to become the no. one sports brand in India, a choice brand
for all brands. So far so good, but how will it tackle a price conscious market like
India? Adidas feels that being a high energy business Adidas introduces 600-700
articles every six months – enables the brand to remain fresh and bring on an
international and Indians the brand from the price stand point. Price, that’s the most
critical factor in the Indian context. Adidas believes it has to deliver a functional at
an affordable price. It’s a tough job – to maintain the integrity of the performance
and still come out with a product a right price point. Globally shoes start at $50. But
in India as the perceived need is lower, you have to make the product more
affordable. To tackle this, Adidas came out with speed 2000, a product priced at
Rs.995 with the help of local and Hong Kong source people. Adidas however feels
that its just the matter of time
24 this year Adidas is expecting more than 50% in terms of value in both shoes and
apparel, while the industry growth as a best case estimate has been 20-25%

One of the Advertisements The spot featuring Boldon,shows him chasing a thief (who’d stolen a
TV set when itsowner was in the bath) through the dark streets. To help a man(the owner, in a
towel) in distress. And he uses all the power that he can, to do what he has to do and what he
needs to do. And Adidas helps him perform better, than he would otherwisehave been able to.
This is perhaps shown in an oblique waywhen the spot ends at the feet of Boldon and the
bather.One is wearing a pair of Adidas shoes while the other isbarefoot. Adidas makes you better,
goes the base. In short, theother man could have done as well as Boldon. The bather readsany
man. Any man who wears Adidas. And Adidas goesbeyond athletic performance – it becomes
everyday life. Instark reality. Though humorously and light, it has a deepmeaning.
The campaign also introduces a new brand line for Adidas: ‘Forever Sport’. The line
sums up the “deeply-felt” and “long-term love affair”( i t h a s b e e n i n v o l v e d w i t h
sports since 1928) that Adidas has withsport in all of i ts forms.
I n t e r e s t i n g l y , t h e n e w b r a n d l i n e h a s b e e n introduced almost after a decade, when it
was using ‘Earn your stripes’a s i t s t a g - l i n e . T h e c o m p a n y d r o p p e d i t d u r i n g t h e
l a t e 8 0 s a f t e r i t found that it wasn’t connecting too well with its consumers.
But the golden question is that will the campaign make Adidas run?
T h e c o m p a n y e x p e c t s t h e c a m p a i g n t o s t r e n g t h e n t h e i m a g e o f t h e brand
since research had indicated that neither of the three m u l t i n a t i o n a l s p o r t s s h o e
brands present in India had a clear image:most were perceived as diffused
b r a n d s a n d p e r s o n a l i t y - l e d . S a y s Kanan: “Sachin has and will play a major role in pushing
the brand. Hei s i m p o r t a n t , a s t h e r e a r e c e r t a i n v a l u e s a c o n s u m e r n e e d s t o
k n o w about Adidas. But after a certain duration, we hav e to present a
globalperspective too and hence the Forever Sport campaign.”

SWOT ANAYSIS
Strengths:
•
The main strength of Adidas is his Product Quality. The qualityand the material uses in Adidas is
very good.
•
The company has a good brand image in the market, thepublicity and the advertisement is also
very good and lastlycompany hold a healthy market share in the market.
•
Another strength of the company is its well efficient andeffective management, which works as a
team.
Weakness:
•
The major weakness in the Adidas is that the manufacturing of the products of Adidas is not done
in India itself it is beingimport hence the cost become high and the margin of profitbecomes low
that’s why company must give a deep thought onmanufacturing their products in India.
•
Another major weakness in the company is that it is notcatering to all the segments which I have
already discuss above,
38

If these two weakness in the company can be eradicated thenthe company may earn high profit
and better market status.
Opportunities:
•
Adidas does have many products for the urban segment or poor people, but there is hardly any
product or we can say that thereare no products for this segment. India is more a rural country,in
the total population of India major part of population lives inrural area and these people can not
afford the costly products of the company like Adidas hence company must target thisparticular
segment they must introduce the shoes and other product according to their demands.
•
Also price is one of the major factor which may influence thistype of segment hence company
should make their policyaccordingly.
•
Company must also consider the range and the variety of theproducts as compare to Nike and
Reebok.In my opinion the company must introduce more rage or morevariety in the market to
compete with their competitors and also thecustomer have more choices to choice the product
from.
39

Threats:
•
Adidas does not have strong distribution network as compare toNike and Reebok in India. Nike has
more number of retailoutlet then Adidas and Reebok has a unique distributionnetwork, the
company Reebok not only uses its outlet for thesale of their product but also use some other
shoes companyoutlet like “Bata”. In a Bata showroom u can find Reebok shoesand other products.
But this is not a case with Adidas henceReebok has an extra advantage over Adidas.
•
Adidas do not have any competitive advantage as compared toNike and Reebok

In store placement strategy:

 Retail Space Management to drive efficiency

Retail Space Management (RSM) comprises all business models helping our Global Sales function
to expand controlled space in retail. Under the premise that the selling process is not finished until
the consumer has bought the product (“It is not sold until the consumer has it”), Wholesale is
cooperating with retailers along the entire supply chain to bring best-in-class service all the way
through to the point of sale. By helping to increase profitability per square metre for the Group’s
retail partners as well as improving product availability, we can achieve higher customer
satisfaction, thus driving share of retail shelf space.

The two predominant models to drive the success of RSM for the adidas Group are Franchising and
Never-out-of-stock.

 Franchising: Mono-branded store franchising is one of the Group’s prime growth opportunities, as it offers
superior brand presentation. Franchise stores are financed and operated by franchise partners. The adidas
Group normally contributes to the costs for brand-specific fixtures and fittings each store has to be
equipped with. Further, we support our franchise partners with a comprehensive franchise concept,
including range propositions, IT systems, training concepts, and guidelines for store building and store
operations. This ensures that the quality of the brand presentation and the service offered to the consumer
are at all times high and comparable to our own-retail stores.

 Never-out-of-stock (NOOS): The NOOS programme comprises a core range of basic articles, mostly on an
18- to 24-month lifecycle, that are selling across all channels and markets. Overall, the NOOS replenishment
model secures high levels of product availability throughout the season, allowing for quick adaptation to
demand patterns. Retailers have to provide dedicated retail space, co-invest in fixtures and fittings and
commit to a “first fill” representing about 25% of total expected seasonal demand to participate in this
programme. In return, customers can profit from significantly reduced inventory risk on these products.
Most NOOS articles are on an end-to-end supply chain, thus limiting the adidas Group’s inventory risk as we
re-produce following customer demand.

REFERENCES:
http://www.brandrepublic.com/news/935951/Adidas-promotes-UEFA-Champions-League-
association/?DCMP=ILC-SEARCH

http://www.dmnews.com/adidas-brings-customization-to-wholesale-print-catalogs/article/126327/

http://adsoftheworld.com/media/print/adidas_impossible_is_nothing_vieira

http://socialitelife.com/adidas-commercial-katy-perry-david-beckham-03-2011/katy-perry-at-the-
bbc-supporting-red-nose-day-usa-and-canada-only