Electrify America Q3 2018 Quarterly Report - Public

Third Quarter 2018 Report to
California Air Resources Board
1 Third Quarter 2018 Report to California Air Resources Board

Table of Contents
1. Introduction .......................................................................................................................................... 3
2. A Network of Electric Vehicle Charging Stations .................................................................................. 3
2.1 Introduction ........................................................................................................................................ 3
2.2 Electrify America’s DC Fast Charging Network ................................................................................... 4
2.2.1. Acquiring Station Sites in Station Target Zones .............................................................................. 4
2.2.2 Constructing a Network of DC Fast Charging Stations ..................................................................... 5
2.2.3 Ultra-fast Electric Vehicle Charger Technology ............................................................................... 7
2.2.3.1 Chargers Ordered and Delivered .................................................................................................. 8
2.3 Level 2 Workplace and Multiunit Dwelling Charging Stations ............................................................ 8
2.3.1. Progress Deploying Workplace and Multiunit Dwelling Charging Stations .................................... 8
2.3.2. Charger Technology ........................................................................................................................ 9
3. Green City Initiative ............................................................................................................................ 10
3.1 Introduction ...................................................................................................................................... 10
3.2 Car Sharing ........................................................................................................................................ 10
3.3 Infrastructure .................................................................................................................................... 10
3.4 Green City Marketing ........................................................................................................................ 11
4. Brand-Neutral Education and Awareness ........................................................................................... 11
4.1 Brand-Neutral ZEV Education and Awareness Media Campaign...................................................... 11
4.2 Partnerships ...................................................................................................................................... 12
5. Outreach and Planning ....................................................................................................................... 13
5.1 National Outreach Effort................................................................................................................... 13
5.2 Cycle 2 Planning ................................................................................................................................ 15
6. Update on Cycle 1 Spending Forecasted to be Incurred During Cycle 2 ............................................ 16
Appendix 1: Investments in Low-Income and Disadvantaged Communities .................................................. 17

1. Introduction
Electrify America, LLC was created by the Volkswagen Group of America to invest $2 billion in financially
sustainable business opportunities that advance the use of Zero Emission Vehicle (ZEV) technology, $800
million of which must be spent in California. From its inception early in 2017, Electrify America has
moved rapidly to implement the $2 billion ZEV Investment Commitment.
As detailed below, the third quarter of 2018 (Q3 2018 or Q3) was focused on securing real estate and
preparing for construction of Electrify America’s electric vehicle charging stations, including receiving
the first permits issued for Electrify America sites in California. The marketing team deployed a brand-
neutral education and awareness campaign, while the Green City Initiative launched its programs.
Finally, Electrify America nearly concluded its National Outreach effort as part of its Cycle 2 planning
process in preparation for the submission of the California Cycle 2 ZEV Investment Plan on October 3,
2018.
Electrify America publishes this quarterly report to share the progress and impact of its Cycle 1
investments in California.
2. A Network of Electric Vehicle Charging Stations
2.1 Introduction
As laid out in the Cycle 1 California ZEV Investment Figure 1 - California Infrastructure Map
Plan, Electrify America intends to develop a network
of electric vehicle charging stations along highly
traveled highways and in six carefully selected
metropolitan areas during Cycle 1 (see Figure 1). The
planned network in California will consist of more
than 600 DC fast charging dispensers at
approximately 160 charging station sites. In
addition, Electrify America will build approximately
1,500 charging stations at workplaces and multiunit
dwellings in its six target markets. The network will
deploy cutting-edge technology to deliver customer-
centric charging to consumers safely and
conveniently, and it will connect California to the
Electrify America national network in 40 other
states.
To launch the network expeditiously, Electrify

America initiated two distinct infrastructure
strategies in California:

First, the company utilized a robust procurement and real estate acquisition process to launch its
statewide ultra-fast DC charging network.
Second, it hired highly qualified and experienced “turnkey” vendors to deploy and maintain charging
stations at workplaces and multiunit dwellings.
These strategies allowed Electrify America to move forward quickly in partnership with existing industry
leaders. Electrify America anticipates that 35% of its business-driven investments within California will
be in disadvantaged or low-income communities.1
2.2 Electrify America’s DC Fast Charging Network

Electrify America’s internal goal is to build or initiate construction of DC fast charging stations at about
160 distinct sites along high-traffic highways and in six targeted metro areas in California, based on the
budgets established in the Cycle 1 California ZEV Investment Plan. This is an ambitious target, based on
aggressive cost estimates, and it is subject to likely revisions as final station costs are realized. Target
locations (known as “target zones”) for each station were identified using Electrify America’s proprietary
station siting methodology, which projected locations where DC fast charging stations will be most
needed by 2020.
2.2.1. Acquiring Station Sites in Station Target Zones

Before Electrify America can build a DC fast charging station in any of its carefully selected target zones,
it must acquire access to a site to host the station. Therefore, real estate acquisition is a critical
component of building a network of DC fast charging stations across California.
Using dedicated internal staff and external real estate experts, Electrify America took steps to secure
licenses and leases from site hosts for the 10-year period of the ZEV Investment Commitment in each of
its target zones during Q3 of 2018. In each target zone, Electrify America considers multiple real estate
leads, based on their unique attributes, such as availability of three-phase power, site lighting, and
access to customer amenities. To acquire high-quality sites, Electrify America has entered into master
agreements with 25 large-scale real estate owners that provide access to sites nationwide,2 as well as
site host agreements with owners of desirable individual properties across California. (In 2017, Electrify
America considered an average of seven real estate leads for each target zone.)
Within each target zone, specific sites are identified for further desktop analysis and then onsite
assessments. Electrify America then validates the installation specifics with the local utility and property
owner through a site walk and discussion. Throughout the site acquisition process, Electrify America
1 Electrify America uses definitions for low-income and disadvantaged communities established by the State of California, which
are published and mapped by CARB on its “Disadvantaged and Low-income Communities Investments” webpage:
https://www.arb.ca.gov/cc/capandtrade/auctionproceeds/communityinvestments.htm
2 Electrify America previously announced real estate partners including Simon Property Group, Walmart, Target Corporation,
Brixmor Property Group, Kimco Realty Corporation, Sheetz, Inc., Casey’s General Stores, Inc., DDR Corporation, and Global
Partners LP’s Alltown.
works closely with 14 electric utilities in California to determine efficient locations from a grid
perspective with the lowest service connection costs for Electrify America.
The final step in the real estate process is to sign an individual lease with the property owner. Although
many viable options may exist, ultimately, only one site will be leased or licensed within each target
zone. In Q3 of 2018, leases or licenses were signed in 26 target zones, bringing the total number of
target zones with signed leases to 97. Second quarter progress in real estate acquisition can be seen in
Figure 2. Electrify America will continue to secure sites in the 4th quarter, and Electrify America currently
projects that it will be able to secure leases or licenses for all stations planned during Cycle 1.
Electrify America strives to ensure that 35% of its business driven investments are in low-income or
disadvantaged California communities. In keeping with these efforts, Electrify America strove to ensure
that 35% of potential California sites in all stages of the site acquisition funnel – site identification,
qualification, validation, and lease execution – were located in low-income or disadvantaged
communities. In Q3 2018, Electrify America was able to exceed 35% among identified, qualified,
validated, and lease executed DCFC station sites in California.
Figure 2 - California Site Acquisition
2.2.2 Constructing a Network of DC Fast Charging Stations

After an extremely thorough and competitive process, Electrify America awarded a contract to Black &
Veatch for all DC fast charging station design and installation work in California. This engineering and
construction firm, which maintains a regional office in California for all California sites and provides good
paying jobs to thousands of California employees, contractors and subcontractors, has managed the
installation of more DC fast chargers than any other engineering and construction company in the
United States. In addition, the firm has an exemplary safety record and has an established track record
of building complex projects on time and on budget. The selection of one of the most experienced and
qualified construction firms in the United States ensures that the qualifications, training, or reliability of
the construction workers who will be installing Electrify America charging stations in California are
second to none.
In order to build Electrify America’s stations, Black & Veatch is utilizing a deep and experienced pool of
subcontractors throughout California. Furthermore, in order to expand the pool of subcontractors and
experienced workers, Electrify America has worked with Black & Veatch to invite new, qualified local
companies to participate in project bids. For example, as a result of this outreach in Greater Los
Angeles, new electrical contracting firms, including those who employ unionized electricians, have been
subcontracted to help build a significant number of ultra-fast EV charging stations, thereby expanding
the pool of local subcontractors qualified to gain future business. As station construction proceeds,
Black & Veatch will monitor the quality and timeliness of the work by its subcontractors in order to
ensure that all stations are built to Electrify America’s extremely high standards. Electrify America
anticipates that Black & Veatch will likely consider the performance of its subcontractors when awarding
new subcontracts associated with additional Electrify America stations in the future.
In Q3 2018, Electrify America and Black & Veatch made progress designing DC fast charging stations in
California and continued the permitting process (see Figure 3). Although Electrify America obtained its
first 13 permits in California during Q3, the permitting process for EV charging stations in California took
on average 56 business days, which is nearly twice the national average. Electrify America has obtained
more than ten times as many permits outside of California as it has obtained within California, and
Electrify America considers permitting delays and costly station changes resulting from permitting
processes to be the largest threat to meeting the Cycle 1 California ZEV Investment Plan commitments
on time and on budget.
Figure 3 - California Site Infrastructure Construction Tracker
To address this challenge, Electrify America reached out to California state agencies, including the
Governor's Office of Business and Economic Development (GoBIZ) and the California Legislature, to
communicate concern that some local jurisdictions are not complying with A.B. 1236’s requirement that
all jurisdictions establish a specific EV charging station permitting process that is “timely and cost-
effective,” and that permits can only be denied if a health or safety issue has been documented. Thanks
to engagement from the Governor’s office and Electrify America’s direct engagement with local
jurisdictions, improved EV station permitting processes were established in some jurisdictions, including
Sacramento, Los Angeles County, and Rocklin.
Electrify America greatly appreciates the commitment to improved permitting demonstrated by the
Brown Administration in Q3, and strongly supports and encourages continued State-level engagement

and oversight of A.B. 1236 compliance. Through guidance documents, staff level engagement with
planning and permitting officials, state-level tracking of A.B. 1236 compliance, and legislative or other
oversight hearings, the state government has the ability to spread best practices and clearly establish
expeditious permitting of EV infrastructure as a statewide priority.
In Q3, Electrify America also dedicating substantial resources to this challenge. Electrify America
relocated its National Construction Manager from Virginia to California, shifted project management
personnel from other parts of the nation to California, opened a California office, and leveraging
Government Affairs staff to meet with jurisdictions all over the state. Electrify America reached out to
more than a dozen jurisdictions to discuss permitting challenges before permit applications have even
been submitted, in order to discuss A.B. 1236 requirements and identify areas of local concern in the
station design stage.
Despite these efforts, Electrify America had to cancel planned stations during Q3 in a few jurisdictions
due to onerous requirements and lengthy permitting timelines that could not be met within Cycle 1
timeframes and budget requirements, reducing charging services in these communities.
2.2.3 Ultra-fast Electric Vehicle Charger Figure 4 – Transformational fast charging

technology
Technology
Electrify America’s customer-centric stations will use the
most advanced technology ever deployed for convenient,
fast charging (see Figure 4).
Highway stations will be equipped with chargers capable of

delivering maximum power levels from 150 kW to 350 kW,
which are capable of stepping down to lower power levels
for vehicles equipped for lower powered DC fast charging.
At maximum continuous power, 350 kW chargers will be
able to deliver approximately 20 miles of range per minute
to a vehicle, vastly improving the customer experience.3 To
deliver this level of power safely and with customer
convenience in mind, Electrify America stations will be
equipped with state-of-the-art liquid-cooled cable
technology.4
3 Idaho National Lab, DOE, and DOT refer to power levels of 350 kW because the limit of the standard is currently 350 amps
multiplied by 1000 volts, or 350kW. Comments from OEMs and experts during the Outreach Plan process have led Electrify
America to believe that the next generation of vehicles will be designed to go up to 920V. As such, the actual range delivered
per minute will depend on the vehicle, as vehicles govern the power level accepted. This estimate assumes the vehicle being
charged can travel approximately 3.5 miles per kWh.
4 Neither liquid-cooled cables nor 350 kW charging has ever been deployed commercially in the United States. As a result,
Electrify America leased a small space for equipment quality control and validation in 2017.
Metro charging stations will feature configurations of either three or six chargers, reducing queuing
times and providing redundancy in high-utilization urban areas. Consistent with Electrify America’s
commitment to deploying ultra-fast charging, Electrify America has chosen to upgrade up to 70% of
planned 50kW Cycle 1 metro chargers to 150kW power. This power increase will offer consumers
maximum charging speeds almost three times faster than initially planned.
Electrify America DC fast charging sites will support both the CCS Combo and CHAdeMO connectors. To
maximize the ability of customers to use chargers regardless of which charging network they have
joined, Electrify America plans to offer credit card and debit payment at all DC fast charging stations,
creating an easy customer experience that is the primary goal of most interoperability efforts. Electrify
America will equip all DC fast charging using the CCS standard with ISO 15118, which enables smart
charging functionality in 2018 and beyond. Finally, all DC fast charging stations will be networked.
2.2.3.1 Chargers Ordered and Delivered

Following an RFP process, Electrify America selected four companies – ABB, BTC Power, Efacec, and
Signet – as suppliers of its ultra-fast DC fast chargers during Cycle 1.5 Electrify America has ordered all of
the more than 600 chargers needed in California for Cycle 1. These chargers are scheduled to be
delivered to California station construction sites in 2018 and 2019, and the first nine DC fast chargers
were delivered to California construction sites in Q3 2018.
2.3 Level 2 Workplace and Multiunit Dwelling Charging Stations

Electrify America targeted six metropolitan areas for community charging station investments in Cycle 1.
In these six communities, Electrify America and its “turnkey” vendors (EV Connect, Greenlots, and
SemaConnect) plan to install approximately 1,500 Level 2 (L2) chargers, with approximately 75% of the
new L2 charging stations at workplaces and the remainder at multiunit dwellings (e.g., apartment
buildings, condominiums and row houses).
2.3.1. Progress Deploying Workplace and Multiunit Dwelling Charging Stations

Electrify America oversees the process by which its three vendors secure station sites and deploy L2
charging stations within the boundaries of the targeted metro areas. Vendors use their own proprietary
site leads analysis, supplemented by leads suggested by Electrify America, to identify and submit sites
for preliminary review by Electrify America. Once sites have been reviewed and approved, vendors
negotiate site host agreements with potential site hosts (e.g., property developers, office space facility
managers, and other real estate site hosts). After acquiring a site, the vendor will pursue the necessary
5Electrify America Press Release. “Designing and Deploying more than 2,000 Ultra-Fast Electric Vehicle Chargers across the U.S.,
Electrify America Selects ABB, BTC Power, Efacec and Signet as Charging Equipment Suppliers” April 17, 2018.
https://www.electrifyamerica.com/downloads/get/744520

permits and install, operate, and maintain charging stations, providing a unique benefit to workplace
and residential property owners.
At the end of Q3 2018, Electrify America’s vendors had identified 1,235 leads in L2 target zones, and had
qualified 776 leads as meeting key station site criteria. Vendors acquired 36 new sites in California in Q3,
bringing the total to 64 acquired sites. The first three stations were operational in California in this
quarter. Both the timeline to convert leads and the conversion rate did not meet projections during the
quarter. In response, Electrify America continues to take mitigation actions to expedite the site
acquisition process, and the three vendors leveraged extra sales resources, including new employees, to
increase the pace. Electrify America is managing this program closely in an effort to get the program
back on schedule. Chargers installed under this program will be networked and interoperable with the
Electrify America charging network.
Each of the vendors is contractually obligated to install 35% of their overall station quota in low-income
or disadvantaged community census tracts, and Electrify America must approve every station location to
ensure this contractual term is being met. At the end of Q3 2018, more than 35% of qualified and
acquired leads and two of three operational sites were in a low-income or disadvantaged communities.
Figure 5 – Level 2 Charging Technology

2.3.2. Charger Technology
Electrify America-funded L2 charging stations will have a
minimum power level of 6.6 kW (see Figure 5). The
chargers will provide 20 to 25 miles of driving range per
hour of charging using the non-proprietary SAE J1772
connector, which can be used with all electric vehicles in
the United States.
Electrify America’s L2 vendors own, operate, and

maintain their own electronic data network in support of
L2 chargers installed and operated on behalf of Electrify
America, as well as those installed independently of the
program’s efforts. These vendors' networks will be able
to connect and interoperate with Electrify America's
network.

3. Green City Initiative
3.1 Introduction
The goals of Electrify America’s Green City Initiative are to increase ZEV awareness, provide ZEV access
to underserved, low-income and disadvantaged communities, increase use of ZEV technology to
maximize ZEV miles traveled while reducing greenhouse gas emissions, and test the economic viability
of ZEV access initiatives (see Figure 6).
Figure 6 – Green City Goals and Impacts
In Q3 2018, the Green City Initiative
continued implementing programs in
three investment areas: ZEV car share and
ride-hail services; fleet services, including
ZEV shuttle/bus; and charging
infrastructure.
3.2 Car Sharing

In June 2018, Electrify America announced
collaboration with two car share vendors:
GIG Car Share, a wholly owned subsidiary
of the American Automobile Association
(AAA), and Envoy Technology, Inc. GIG Car Share will provide a free-float car share service within the
urban core of Sacramento. Complementing this investment, Envoy will provide a round trip car share
model at multi-unit dwellings or community areas. Both car share providers will have a focus in low-
income and disadvantaged communities. GIG Car Share will have an estimated 13 sq. mile “Home Zone”
operations area, 70% of which is within low-income or disadvantaged communities. Envoy car share will
have an estimated 75% of its properties located within low-income or disadvantaged communities.
With two unanimous votes in Q3, the Sacramento City Council set the stage for GIG to provide their free
float car share model. In July 2018, the Council adopted permit fees for car share parking and EV
charging spaces to provide cost certainty to this program. In August 2018, the Council set eligibility
criteria and requirements for any car share operator seeking special parking privileges in the public
right-of-way, as established in the City of Sacramento’s Car Share Framework Terms and Conditions.
Subsequent to the August approval, GIG ordered a fleet of 260 Chevy Bolts to begin operationalization
of the car share program.
3.3 Infrastructure
Electrify America continued site acquisition efforts to purpose-place charging stations in Sacramento to
support Green City programs, including car share. In Q3 2018, Electrify America secured twelve leases
for station sites in the Sacramento region. Electrify America is focused on finalizing permitting, design,
and initiating construction for the DCFC and L2 infrastructure.
In Q3, the Envoy service was busy identifying Sacramento properties and multi-unit dwellings to host the
round trip car share service and L2 charging stations. The vendor signed 30 locations to Mobility Service
Agreements and, alongside their L2 infrastructure contractor, conducted site walks and initiated design
and permitting processes. The first dual port L2 unit was installed at Creekside Village located at 6465
Village Centre Drive.
3.4 Green City Marketing

In July 2018 Electrify America published a Request for Proposal for marketing services to support Green
City mobility investments. After receiving multiple proposals and undertaking a competitive process,
Electrify America selected 3Fold Communications, a local agency in Midtown Sacramento. 3Fold
Communications has strong roots in many of the Sacramento’s diverse communities, and the firm has
demonstrated abilities to elevate awareness employing their unique and comprehensive perspective of
California as a whole and the Sacramento region specifically. 3Fold Communications will create an
awareness campaign for awareness for the Green City investment pillars reflecting the mission and goals
of the program
4. Brand-Neutral Education and Awareness
4.1 Brand-Neutral ZEV Education and Awareness Media Campaign

In Q3, Electrify America launched the education and awareness campaign detailed in previous reports to
educate consumers about the reasons to purchase a ZEV. The education and awareness effort included
a brand-neutral TV (see Figure 7), radio, and paid search campaign in all California media markets and a
landing page (www.plugintothreprsent.com) providing an overview on the benefits of ZEVs, with links to
third-party websites containing robust content for users. Electrify America worked with its paid media
agency to target media, including the Spanish-language radio spot, to specific zip codes containing low-
income or disadvantaged communities.

Figure 7 – “Jetstones” TV ad screen capture
Since the launch of the campaign, Electrify America has measured the success by the following metrics:
 The “Jetstones” commercial proved popular and was ranked the 5th most talked about TV ad on
social media.6
 Awareness:
o 41% of all plugintothepresent.com sessions originated in California
o 67% of website traffic accumulated from paid search, indicating targeting has been
successful
 Engagement:
o Online users spend on average 1 minute 27 seconds on the plugintothepresent.com
website, with the incentive section being the most visited section of the website
In Q3, Electrify America made a commitment to match up to $2 million for the nonprofit organization
Veloz’s “Electric for All” campaign in California. Furthermore, to amplify the “Electric for All” campaign,
Electrify America added the campaign tagline to the end of its “Jetstones” commercial. To date, Electrify
America has invested $515,600 in Veloz. Thirty-five percent of the contribution to Veloz supports low-
income and disadvantaged communities.
4.2 Partnerships
Electrify America has committed $2-3 million to develop multiple collaborations with entities with
particular access and credibility within California’s disadvantaged and low-income communities.
This effort will raise awareness that ZEVs can affordably meet most consumers’ needs today.
Considerable evidence demonstrates that the gap between the perceived and actual affordability of
6
Desreumaux, Geoff, “This Week: The 10 Most Talked About TV Ads on Social,” Wersm. August 19, 2018. Accessed
October 8, 2018. https://wersm.com/this-week-the-10-most-talked-about-tv-ads-on-social-25/
ZEVs appears to be significant, and this gap presents a meaningful opportunity for an effective, targeted
education effort.
More than 75 nonprofit, private, and public entities from across California were invited to submit
proposals for this solicitation, including organizations suggested by CARB staff, and an explanatory
webinar was conducted in June. In Q3, Electrify America conducted a competitive review of proposals,
and awards to multiple entities are expected in Q4.
5. Outreach and Planning

5.1 National Outreach Effort
Consistent with Electrify America’s commitment to engage in national outreach as part of its investment
planning process, in Q3 2018, Electrify America continued its second call for comments, proposals, and
recommendations to inform decisions regarding Cycle 2 investments in ZEV infrastructure, education
and access programs. Electrify America intends to invest $200 million in California, and $500 million
nationwide, in Cycle 2 – the 30-month period beginning in July 2019.
Over the past year, Electrify America has made a huge effort to engage with stakeholders throughout
the ZEV adoption space to understand opportunities to increase ZEV adoption in California (Figure 8).
Figure 8 – National Outreach Efforts for Cycle 2 Planning
In January 2018, Electrify America opened a national outreach website to solicit specific information for
Cycle 2 planning. The request for input provides an opportunity for governments, organizations, and
others to assist Electrify America as it updates its analytical models, evaluates new technology and
public policy developments, tracks evolving consumer expectations, and explores the value of new
allowable ZEV Investments. To assist in drafting the Cycle 2 ZEV Investment Plans, Electrify America
specifically sought the following types of input:
 Suggestions and Data Relevant to Cycle 2 Investments – Inputs from governments or

organizations that are helpful to the decision-making process, including data for helping qualify
appropriate new use cases or to place charging stations, ZEV infrastructure plans for individual
communities, and information regarding state and local policies designed to increase ZEV
adoption;
 Education & Access Suggestions – Suggestions on Electrify America’s approach to brand-neutral
education and access or specific events it should consider for participation;
 Specific Site Locations – Site locations nominated for consideration in Cycle 2 infrastructure
investments;
 Cycle 1 Comments and Feedback – Feedback on Cycle 1 National and California ZEV Investment
Plans, including approaches to metro selection, highways included, evaluation of use cases, and
integration of new technology; and
 Other – All other comments or submissions that relate directly to Electrify America’s ZEV
Investment Commitment.
Electrify America advertised the submission period in California newspapers, reached out directly to
hundreds of government staff and elected officials throughout California, and held multiple webinars to
explain the process and answer questions from government stakeholders.
As a part of this process, Electrify America Figure 9 – California Submissions by Entity as of Q3

received over 700 submissions, including
174 from California, each of which has
been carefully reviewed and considered in
developing our Cycle 2 plan, with the
largest number of submissions coming
from governments (see Figure 9). Electrify
America also received an additional eight
charging station site suggestions in Q3,
yielding a total 197 site suggestions, the
vast majority of which were suggested in
the six California metropolitan areas in
which Electrify America is concentrating
Cycle 1 community charging station
investments (see Figure 10). Finally,
considerable input was received on
brand-neutral education and access
programs.

Electrify America reviewed all new Figure 10 - California Site Suggestions by County as of Q3
submissions closely in Q3 and reached out to
submitters for clarification or to discuss
collaboration where appropriate. All
submissions received either a follow up phone
call or an email response. In addition to
reviewing the submissions, Electrify America
continued active outreach to community-
based organizations, environmental justice
organizations, local governments, and industry
stakeholders in Q3 in order to solicit their
suggestions and guidance regarding Cycle 2
investments. Input from these organizations,
as well as from state agencies, municipal
governments, federally recognized Indian
tribes, and federal agencies, collected through
this process will help Electrify America make
informed, data-driven decisions about where
to invest and what type of investments to
make in Cycle 2.
5.2 Cycle 2 Planning

After considering all input received during the national outreach process, Electrify America completed
its Cycle 2 California ZEV Investment Plan during Q3 and submitted it to CARB on October 3, 2018. The
guiding principles Electrify America used when developing the plan were:
1. Start from the basics: Analyze both business fundamentals (e.g., highway and metro) and new
business opportunities.
2. Actively engage external stakeholders: Collaborate with stakeholders throughout planning process
to strengthen thinking.
3. Emphasize real world inputs: Leverage operational data, evidence, and customer-backed research
to make data-driven decisions.
In September, dozens of California stakeholders received in-person or telephone briefings on the key
components of the plan, to ensure the Electrify America was responsive to input.
The submission of our plan to CARB begins a public process to review whether the plan meets the terms
and goals of the 2.0L Partial Consent Decree. We believe the Cycle 2 investments will meet and exceed
these requirements, providing a technologically-advanced and customer-centric network of ultra-fast
charging stations to the people of California and addressing a series of emerging needs.

6. Update on Cycle 1 Spending Forecasted to be Incurred During Cycle 2
Electrify America is making all possible efforts to fulfill its Appendix C commitment of spending $200
million by the end of Cycle 1. However, as of the drafting of this document, Electrify America anticipates
a ~$10.5 million shortfall in Cycle 1 spending through June 2019 due to delays in bus procurement for
the Green City Initiative. This cost includes ~$9.6 million for twelve battery electric buses and ~$0.9
million for post-production outfitting (e.g., fare readers, radios, bike racks). Electrify America is working
with Sacramento Regional Transit and the bus supplier to finalize contracting, but long backlogs and
manufacturing lead-times will force Electrify America to spend the money after June 30th, 2019 – likely
in the second half of 2019. These investments will be funded with the Cycle 1 Green City Initiative
budget as approved by CARB in the Cycle 1 California ZEV Investment Plan.
As a result of the eight month delay in investment at the beginning of Cycle 1, Electrify America
substantially compressed its timelines for building DC fast charging stations in six California metro areas.
Electrify America has rapidly accelerated the site acquisition and station design processes, and all
stations are currently scheduled to be completed and commissioned by the end of Cycle 1. Electrify
America is firmly committed to making every effort to meet these compressed timelines. However, the
schedules do not include buffer periods to accommodate for unexpected delays. As a result, delays
outside of Electrify America’s control and not in Electrify America’s schedule, such as permitting delays
and extended utility interconnection processes, have the potential to push Cycle 1 metro DCFC station
completion and commissioning into the second half of 2019. If work to complete these stations must
extend into the second half of 2019, the stations will be funded with Cycle 1 budget as approved by
CARB in the Cycle 1 California ZEV Investment Plan, and the investments are not expected to materially
impact the Cycle 2 budget.
In the event that any investments planned in Cycle 1 cannot be fully funded through Cycle 1 budgets
(e.g., if actual costs exceed forecasted costs), those investments will be completed using Cycle 2 funding.

Appendix 1: Investments in Low-Income and Disadvantaged Communities
Two of three L2 stations operational during Q3 2018 were located in disadvantaged or low-income
communities.
Investment type Location Disadvantaged

or Low-
Income
Census Tract
L2 Station (workplace) Bigge Crane and Rigging Co. 6001432400
10700 Bigge St.
San Leandro, CA 94577
L2 Station (workplace) 201 California 6075011700
201 California St,
San Francisco, CA 94111
L2 station (Green City) Creekside Village 6067004905
6465 Village Center Dr.
Sacramento, CA, 95823
Electrify America also conducted targeted radio and television advertising in low-income and
disadvantaged communities. Targeted census tracts are listed on the following pages.

Investment Zip
Investment Type Code Location Name LIC/DAC Tract
Targeted media buy 90001 Los Angeles 6037229420





















Targeted media buy 90201 Bell Gardens 6037532304

Targeted media buy 90220 Compton 6037541001

Targeted media buy 90241 Downey 6037536102
Targeted media buy 90247 Gardena 6037291110

Targeted media buy 90250 Hawthorne 6037600400

Targeted media buy 90255 Huntington Park 6037532400

Targeted media buy 90260 Lawndale 6037602402
Targeted media buy 90262 Lynwood 6037243100

Targeted media buy 90270 Maywood 6037532304
Targeted media buy 90280 South Gate 6037242100

Targeted media buy 90301 Inglewood 6037277200


Targeted media buy 90404 Santa Monica 6037701702
Targeted media buy 90404 Santa Monica 6037701801
Targeted media buy 90503 Torrance 6037650300
Targeted media buy 90604 Whittier 6037503103
Targeted media buy 90630 Cypress 6037555104
Targeted media buy 90640 Montebello 6037433802

Targeted media buy 90650 Norwalk 6037502802

Targeted media buy 90660 Pico Rivera 6037433802
Targeted media buy 90670 Santa Fe Springs 6037502004

Targeted media buy 90680 Stanton 6059087801
Targeted media buy 90706 Bellflower 6037551800

Targeted media buy 90710 Harbor City 6037293202
Targeted media buy 90715 Lakewood 6037555001
Targeted media buy 90716 Hawaiian Gardens 6037555002
Targeted media buy 90717 Lomita 6037293302
Targeted media buy 90723 Paramount 6037536200

Targeted media buy 90744 Wilmington 6037294110
Targeted media buy 90745 Carson 6037294110

Targeted media buy 90755 Signal Hill 6037572201
Targeted media buy 90810 Long Beach 6037294120

Targeted media buy 91011 La Canada Flintridge 6037461000
Targeted media buy 91011 La Canada Flintridge 6037930101
Targeted media buy 91040 Sunland 6037101400
Targeted media buy 91201 Glendale 6037188100

Targeted media buy 91303 Canoga Park 6037134001

Targeted media buy 91306 Winnetka 6037113234
Targeted media buy 91331 Pacoima 6037104105

Targeted media buy 91335 Reseda 6037115302
Targeted media buy 91340 San Fernando 6037104201

Targeted media buy 91345 Mission Hills 6037106604
Targeted media buy 91401 Van Nuys 6037123410
Targeted media buy 91402 Panorama City 6037117102


Targeted media buy 91502 Burbank 6037301502
Targeted media buy 91601 North Hollywood 6037123104


Targeted media buy 91607 Valley Village 6037123601
Targeted media buy 91706 Baldwin Park 6037404402

Targeted media buy 91723 Covina 6037403722
Targeted media buy 91731 El Monte 6037431501

Targeted media buy 91733 South El Monte 6037408302
Targeted media buy 91740 Glendora 6037400800
Targeted media buy 91744 La Puente 6037406701

Targeted media buy 91748 Rowland Heights 6037408136
Targeted media buy 91766 Pomona 6037402304

Targeted media buy 91770 Rosemead 6037432201

Targeted media buy 91776 San Gabriel 6037432201

Targeted media buy 91790 West Covina 6037404600
Targeted media buy 91801 Alhambra 6037201120
Targeted media buy 91911 Chula Vista 6073010001

Targeted media buy 91934 Jacumba 6025012301
Targeted media buy 91942 La Mesa 6073002902
Targeted media buy 91950 National City 6073003101

Targeted media buy 91963 Potrero 6073021100
Targeted media buy 91980 Tecate 6073021100
Targeted media buy 92004 Borrego Springs 6025012301
Targeted media buy 92020 El Cajon 6073015301
Targeted media buy 92036 Julian 6025012301
Targeted media buy 92054 Oceanside 6073017900

Targeted media buy 92055 Camp Pendleton 6073018300
Targeted media buy 92065 Ramona 6073019107
Targeted media buy 92066 Ranchita 6065044403
Targeted media buy 92093 La Jolla 6073008305
Targeted media buy 92105 San Diego 6073002100



Targeted media buy 92173 San Ysidro 6073010004
Targeted media buy 92324 Colton 6065030104
Targeted media buy 92501 Riverside 6065030101



March Air Reserve
Targeted media buy 92518 Base 6065042010
March Air Reserve
March Air Reserve
March Air Reserve
March Air Reserve
Targeted media buy 92553 Moreno Valley 6065042404
Targeted media buy 92617 Irvine 6059062614
Targeted media buy 92624 Capistrano Beach 6059042201
Targeted media buy 92626 Costa Mesa 6059063802
Targeted media buy 92647 Huntington Beach 6059099212
Targeted media buy 92655 Midway City 6059099701
Targeted media buy 92672 San Clemente 6059042107
Targeted media buy 92683 Westminster 6059088101

Targeted media buy 92701 Santa Ana 6059074403


Targeted media buy 92708 Fountain Valley 6059074106
Targeted media buy 92780 Tustin 6059074403
Targeted media buy 92801 Anaheim 6059001903


Targeted media buy 92832 Fullerton 6059011000
Targeted media buy 92840 Garden Grove 6059076102


Targeted media buy 92860 Norco 6065040603
Targeted media buy 92867 Orange 6059021913
Targeted media buy 92879 Corona 6065041409
Targeted media buy 93234 Huron 6019007801

Targeted media buy 93242 Laton 6019007300
Targeted media buy 93243 Lebec 6029003306
Targeted media buy 93534 Lancaster 6037900300

Targeted media buy 93543 Littlerock 6037910001
Targeted media buy 93544 Llano 6037900102
Targeted media buy 93552 Palmdale 6037900201

Targeted media buy 93553 Pearblossom 6037910002
Targeted media buy 93553 Pearblossom 6037911001
Targeted media buy 93608 Cantua Creek 6019008200
Targeted media buy 93608 Cantua Creek 6019008302
Targeted media buy 93609 Caruthers 6019007300
Targeted media buy 93612 Clovis 6019003102
Targeted media buy 93616 Del Rey 6019001600
Targeted media buy 93625 Fowler 6019001500

Targeted media buy 93627 Helm 6019007600
Targeted media buy 93630 Kerman 6019003900
Targeted media buy 93640 Mendota 6019003900
Targeted media buy 93648 Parlier 6019006300
Targeted media buy 93650 Fresno 6019004404
Targeted media buy 93652 Raisin City 6019007600
Targeted media buy 93656 Riverdale 6019007400
Targeted media buy 93660 San Joaquin 6019003900

Targeted media buy 93662 Selma 6019001600
Targeted media buy 93668 Tranquillity 6019003900



Targeted media buy 94005 Brisbane 6081600100
Targeted media buy 94014 Daly City 6075026200

Targeted media buy 94020 La Honda 6081613800
Targeted media buy 94021 Loma Mar 6081613800
Targeted media buy 94030 Millbrae 6081604101
Targeted media buy 94060 Pescadero 6081613800
Targeted media buy 94063 Redwood City 6081610100
Targeted media buy 94074 San Gregorio 6081613800
Targeted media buy 94080 South San Francisco 6081600100
Targeted media buy 94102 San Francisco 6075011700




Targeted media buy 94303 Palo Alto 6081611800
Targeted media buy 94401 San Mateo 6081605400
Targeted media buy 94509 Antioch 6013305000
Targeted media buy 94518 Concord 6013328000
Targeted media buy 94541 Hayward 6001430500

Targeted media buy 94560 Newark 6001444302
Targeted media buy 94560 Newark 6001444601
Targeted media buy 94561 Oakley 6013301000
Targeted media buy 94577 San Leandro 6001409000

Targeted media buy 94601 Oakland 6001405700


Targeted media buy 94608 Emeryville 6001400700

Targeted media buy 94702 Berkeley 6001400800
Targeted media buy 94803 El Sobrante 6013360200
Targeted media buy 94806 San Pablo 6013359102

Targeted media buy 94929 Dillon Beach 6041133000
Targeted media buy 94937 Inverness 6041132200
Targeted media buy 94940 Marshall 6041133000
Targeted media buy 94946 Nicasio 6041132200
Targeted media buy 94946 Nicasio 6041133000
Targeted media buy 94952 Petaluma 6041133000
Targeted media buy 94952 Petaluma 6097151201
Targeted media buy 94956 Point Reyes Station 6041132200
Targeted media buy 94956 Point Reyes Station 6041133000
Targeted media buy 94971 Tomales 6041133000
Targeted media buy 95202 Stockton 6077000100



Targeted media buy 95231 French Camp 6077003801
Targeted media buy 95237 Lockeford 6077004701
Targeted media buy 95242 Lodi 6067009800
Targeted media buy 95242 Lodi 6077004001
Targeted media buy 95605 West Sacramento 6067000700
Targeted media buy 95610 Citrus Heights 6067008113

Targeted media buy 95619 Diamond Springs 6017031502
Targeted media buy 95619 Diamond Springs 6017031504
Targeted media buy 95641 Isleton 6013301000
Targeted media buy 95652 Mcclellan 6067006400
Targeted media buy 95660 North Highlands 6067006300
Targeted media buy 95667 Placerville 6017031000
Targeted media buy 95670 Rancho Cordova 6067007801

Targeted media buy 95673 Rio Linda 6067007202
Targeted media buy 95677 Rocklin 6061021103
Targeted media buy 95677 Rocklin 6061021108
Targeted media buy 95698 Zamora 6113011400
Targeted media buy 95811 Sacramento 6067000500





Electrify America Q3 2018 Quarterly Report - Public

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Third Quarter 2018 Report to

California Air Resources Board

1 Third Quarter 2018 Report to California Air Resources Board

2 Third Quarter 2018 Report to California Air Resources Board

2. A Network of Electric Vehicle Charging Stations

To launch the network expeditiously, Electrify

3 Third Quarter 2018 Report to California Air Resources Board

2.2 Electrify America’s DC Fast Charging Network

2.2.1. Acquiring Station Sites in Station Target Zones

Figure 2 - California Site Acquisition

2.2.2 Constructing a Network of DC Fast Charging Stations

6 Third Quarter 2018 Report to California Air Resources Board

2.2.3 Ultra-fast Electric Vehicle Charger Figure 4 – Transformational fast charging

Highway stations will be equipped with chargers capable of

2.2.3.1 Chargers Ordered and Delivered

2.3 Level 2 Workplace and Multiunit Dwelling Charging Stations

2.3.1. Progress Deploying Workplace and Multiunit Dwelling Charging Stations

8 Third Quarter 2018 Report to California Air Resources Board

Figure 5 – Level 2 Charging Technology

Electrify America’s L2 vendors own, operate, and

9 Third Quarter 2018 Report to California Air Resources Board

3.2 Car Sharing

3.4 Green City Marketing

4. Brand-Neutral Education and Awareness

4.1 Brand-Neutral ZEV Education and Awareness Media Campaign

11 Third Quarter 2018 Report to California Air Resources Board

5. Outreach and Planning

Figure 8 – National Outreach Efforts for Cycle 2 Planning

 Suggestions and Data Relevant to Cycle 2 Investments – Inputs from governments or

As a part of this process, Electrify America Figure 9 – California Submissions by Entity as of Q3

14 Third Quarter 2018 Report to California Air Resources Board

5.2 Cycle 2 Planning

15 Third Quarter 2018 Report to California Air Resources Board

16 Third Quarter 2018 Report to California Air Resources Board

Investment type Location Disadvantaged

17 Third Quarter 2018 Report to California Air Resources Board

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