SOCIAL MEDIA DASHBOARD

INSTRUCTIONS
1. Choose the social media networks to include in Dashboard.
2. Set Thresholds for change in metrics.
3. Enter monthly data for social media channels in DATA sheet.
4. View DASHBOARD sheet.
Change Month drop down to view stats for that month.
Change Metric type to show absolute volumes or rate per activity.
5. Print or share DASHBOARD sheet as PDF, if needed.

CLICK FOR SUPPORT ON THIS TEMPLATE

FOR MORE EXCEL TEMPLATES

WWW.INDZARA.COM
CHOOSE NETWORKS TO INCLUDE IN DASHBOARD SET THRESHOLDS FOR METRICS
NETWORK ICON SELECT METRIC

Facebook ✘ Audience
FB 1

Twitter ✘ Activity
TW 1
Applause /
Google+ ✘
Applause Rate*
GP 1
Amplification /
YouTube ✘
Amplification Rate*
YT 1
Conversations /
LinkedIn ✘
Conversation Rate*
LI 1
Conversions /
Blog ✘
Conversion Rate*
BL 1
Revenue /
Pinterest ✘
Revenue per Activity*
PI 1

Instagram ✘
IN 1
* These metrics have options.
We can choose by selecting the metric type as 'Vol

Once a certain metric's month over month (MOM) cha

If the change exceeds the threshold in negative directio
DS FOR METRICS
DEFINITION THRESHOLD FOR % CHANGE

Number of Fans/Followers/Page Likes 10.0%

Number of Posts/Updates 20.0%

Number of Likes or
Average number of Likes per Activity 10.0%

Number of Shares or
Average number of Shares per Activity 10.0%

Number of Comments or
Average number of Comments per Activity 10.0%

Number of Conversions or
Average number of Conversions per Activity 10.0%

Total Revenue Generated or

Revenue generated per Activity 10.0%

have options.
by selecting the metric type as 'Volume' or 'Rate per activity' in the Dashboard.

etric's month over month (MOM) change exceeds the threshold in positive direction, Green arrows appear on dashboard.
eeds the threshold in negative direction, Red arrows appear on the dashboard.
 Please do not
edit row 4.
FACEBOOK
Page Likes Posts Likes Shares Comments
MONTH FB Audience Count FB Posts FB Likes FB Shares FB Comments
Jan-2016 50000 19 69 135 244
Feb-2016 51500 20 60 135 213
Mar-2016 52000 17 53 134 237
Apr-2016 52500 20 60 121 220
May-2016 52700 17 65 125 218
Jun-2016 55000 17 56 146 223
Jul-2016 57000 19 66 130 248
Aug-2016 62000 17 56 136 238
Sep-2016 62500 15 66 141 242
 TWITTER
Conversions Revenue Followers Tweets Favourites Retweets
FB Conversions FB Revenue TW Audience Count TW Posts TW Likes TW Shares
50 5150 25000 15 61 143
48 5280 26000 17 57 142
41 4510 26500 15 68 146
41 4592 27300 17 61 120
44 5280 28300 20 57 143
46 4922 31500 18 66 148
49 5439 32000 20 53 145
43 5031 32200 16 69 135
40 4680 36000 20 67 145
 GOOGLE+
Replies Conversions Revenue Followers Posts +1s
TW Comments TW Conversions TW Revenue GP Audience Count GP Posts GP Likes
242 48 5136 20000 19 68
240 49 5488 20200 18 69
230 42 4494 24500 19 67
217 40 4280 25000 19 64
223 45 5310 25500 15 69
242 41 4920 26100 15 51
213 46 4876 26200 17 56
202 44 4972 26300 20 69
247 47 5405 27000 15 54
 YOUTUBE
Shares Comments Conversions Revenue Subscribers Videos
GP Shares GP Comments GP Conversions GP Revenue YT Audience Count YT Posts
120 249 49 4949 22000 18
141 246 48 5472 22500 15
143 202 40 4800 22600 15
145 222 45 4815 22900 19
135 214 45 5040 23200 18
142 210 43 5074 24000 19
129 202 47 5640 26000 17
149 206 40 4440 28000 17
148 223 41 4920 32000 17
 LINKEDIN
Likes Shares Comments Conversions Revenue Followers
YT Likes YT Shares YT Comments YT Conversions YT Revenue LI Audience Count
64 144 206 50 5150 10000
61 143 204 43 4945 10777
67 129 211 42 4830 10974
58 122 238 44 5192 13660
65 145 209 48 5520 14000
59 130 202 40 4040 15000
53 122 240 47 5170 15200
54 122 220 40 4400 16000
70 143 241 43 4902 20000
Updates Likes Shares Comments Conversions Revenue
LI Posts LI Likes LI Shares LI Comments LI Conversions LI Revenue
19 52 122 248 45 4590
16 55 122 237 49 5292
17 50 148 238 48 4944
17 67 125 215 48 5136
17 54 148 227 50 5250
18 65 123 237 48 4944
20 60 121 234 41 4920
17 58 130 209 46 4830
15 63 126 206 48 5136
BLOG
Subscribers Blog Posts Likes Shares Comments Conversions
BL Audience Count BL Posts BL Likes BL Shares BL Comments BL Conversions
5000 18 64 146 216 42
5086 19 69 149 223 45
5574 16 61 147 216 48
6164 17 63 143 219 47
8776 17 61 124 237 46
9085 19 70 140 210 40
9500 20 58 139 233 41
10000 20 53 122 248 48
108000 18 50 136 222 41
 PINTEREST
Revenue Followers Pins Likes Repins Comments
BL Revenue PI Audience Count PI Posts PI Likes PI Shares PI Comments
4326 3500 18 66 137 244
4995 4537 19 61 144 219
4992 4545 16 62 121 230
5264 5200 18 63 124 238
5014 5300 19 65 127 223
4560 5400 17 56 140 219
4592 5600 17 60 134 243
5424 7000 16 69 150 217
4387 7200 19 58 137 225
 INSTAGRAM
Conversions Revenue Followers Posts Likes Reposts
PI Conversions PI Revenue IN Audience Count IN Posts IN Likes IN Shares
49 4949 4000 20 55 143
44 4972 4195 15 70 131
46 5060 5000 15 62 122
43 4644 5200 19 57 143
43 5031 5600 18 59 149
42 4494 7000 19 52 137
40 4640 7200 17 70 127
49 5243 7500 17 63 123
50 5350 8000 18 69 149
Comments Conversions Revenue
IN Comments IN Conversions IN Revenue
201 45 4680
203 43 5160
225 43 4472
216 46 4600
237 47 5499
229 49 5635
206 42 4704
211 44 5016
231 46 5198
 Aug-2016
Rate per Activity Facebook Twitter Google+ YouTube LinkedIn Blog Pinterest Instagram

62K 32K 26K 28K 16K 10K 7K 8K

▲9% ▲1% ▲0% ▲8% ▲5% ▲5% ▲25% ▲4%
Audience

17 16 20 17 17 20 16 17
▼11% ▼20% ▲18% 0% ▼15% 0% ▼6% 0%
Activity

3 4 3 3 3 3 4 4
▼5% ▲63% ▲5% ▲2% ▲14% ▼9% ▲22% ▼10%
Applause Rate

8 8 7 7 8 6 9 7
▲17% ▲16% ▼2% 0% ▲26% ▼12% ▲19% ▼3%
Amplification Rate

14 13 10 13 12 12 14 12
▲7% ▲19% ▼13% ▼8% ▲5% ▲6% ▼5% ▲2%
Conversation Rate

3 3 2 2 3 2 3 3
▼2% ▲20% ▼28% ▼15% ▲32% ▲17% ▲30% ▲5%
Conversion Rate

$296 $311 $222 $259 $284 $271 $328 $295

▲3% ▲27% ▼33% ▼15% ▲15% ▲18% ▲20% ▲7%
Revenue per Activity
REFERENCES

Social Media Metrics

http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/

Custom Number formatting to show change in metrics

http://analyticsdemystified.com/excel-tips/power-combining-number-formatting-conditional-formatting-excel/

Custom Number Formatting to show Millions and Thousands

http://excel.tips.net/T003528_Notation_for_Thousands_and_Millions.html

Social Media colors

http://designpieces.com/2012/12/social-media-colours-hex-and-rgb/